blog yahoo blogtv blog music wordpress Web Design Basics

admin    Web Design     Basics, Blog, blogtv, design, Music, Wordpress, Yahoo

blog yahoo blogtv blog music wordpress Web Design Basics

Web design uses all the same elements as print design. You need to explore the space and layout, handle fonts and colors, and put it all together in a format that puts your message across. These resources will help you learn Web design whether you are already a professional Web developer or just getting started in the Web arena.

1. Elements of Good Design

2. Fonts and Typography

3. How to Use Color

4. Graphics and Images

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5. Web Layout Basics

6. Tackling Web Navigation

7. Accessibility and Usability

8. Web Design Software

Elements of Good Design

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Good Web design is the same as good design. If you understand the elements that make up good design, you’ll have a Web page that works well. These elements of good design apply whether you are writing a Web page, a business card, or a t-shirt and once you understand them you’ll have the skills to be a great designer.

* Elements of Design

* Principles of Design

* Web Design Glossary

* 10 Tips to a Great Web Page

* The Web is Not Print

* How to Drive Away Your Readers

* More Web Design Basics

Fonts and Typography

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Fonts are the way your text looks on a Web page. And most Web pages have large amounts of text. When you’re thinking of design, you need to think about how the text looks on a micro-level (the font glyphs, what font family, etc.) as well as the macro-level (positioning blocks of text and adjusting the size and shape of the text). These resources explain how to work with fonts on Web pages.

* What is a Font?

* Web Typography

* What Font Size Should I Use?

* Font Weight

* Continue Learning About Fonts

How to Use Color

colored pinwheel

Color is everywhere. It’s how we dress up our world and how we see things. Color has meaning beyond just “red” or “blue” and color is an important design element. These color resources teach how to use color effectively in Web design.

* Colorizing the Web

* Color Symbolism

* Color Wheel and Color Theory

* Color Harmony

* Creating a Web Color Scheme

* Web Color Synchronization

* Color Charts

* Is the Browser Safe Color Palette Really Required?

* Color Glossary

* Additional Color Resources

Graphics and Images

Graphics are the fun part of most Web pages. As the saying goes “a picture is worth 1,000 words” and that’s also true in Web design. Learn how to get the most out of your Web images with the following links.

* How to Add Images

* Taking Great Photos for Web Sites

* When to Use JPG or GIF Formats

* Make Your Images Small

* How to Protect Your Digital Images

* Graphics Glossary

* How to Build an Image Map

* How to Choose Graphics Software

* More Help with Graphics and Images

Web Layout Basics

When people think of Web design often what they mean is the layout. Layout is the organization of elements on a Web page. First you need to start with basic design principles. Once you understand them, you can move through how to place elements on your Web page. These links and resources will take you through the steps to learn good Web layout design.

* How to Decide Where Your Elements Should go in the Layout

* Once You’ve Decided the Placement, Learn the Basics of How to Lay Out Web Pages

* Definition of White Space

* What’s the Difference Between Padding and Margins?

* Fixed Width Layouts Versus Liquid Layouts

* Use Real Text for Testing Page Layouts

* Web Design Gallery – Layout Ideas

* Layout Glossary

* More About Web Layout

Tackling Web Navigation

Index

Navigation is how your customers get around from one page to another on a Web site. Navigation provides movement and gives your customers the chance to find other elements of your site. You need to make sure that the structure of your Web site (the information architecture) makes sense so that your customers aren’t forced to simply use search.

* Designing Effective Web Navigation

* Navigating Web Sites

* Organization will Help Your Navigation

* Link Rot: Are You a Culprit?

* Web Pages Should Go Away

* Adding Search to Your Web Site

* What is Information Architecture?

* Additional Web Navigation Resources

Accessibility and Usability

Accessible

Accessibility and usability are often seen as a detriment to Web design, but a good designer focuses on making their site useful to as many people as possible. The links below take you through the basics of making an accessible site without compromising the design.

* What is Accessibility?

* What is Usability?

* What do the Accessibility Guidelines Mean to Me?

* How to Write Accessible Web Pages

* Creating Color Blind Friendly Web Pages

* Validating for Accessibility

* Advanced Topics in Accessibility and Usability

Web Design Software

Most Web designers prefer to work in WYSIWYG or “What You See Is What You Get” editors because they provide a visual interface to the design. But finding the best Web design software is more than just WYSIWYG or not. Plus there are other tools you will need to build Web pages beyond just the Web editor.

* Find the Right Web Design Software for You

* Before You Buy a Web Design Editor

* Myths and Facts About Modern WYSIWYG Editors

* WYSIWYG Isn’t Really

* The Best WYSIWYG Editors for Windows

* The Best WYSIWYG Editors for Macintosh

* The Best Web Design Suites for Windows

* The Best Web Design Suites for Macintosh

* Dreamweaver Resources

* Other Web Design Software Needs

Google, Msn, Yahoo – Want to Rank on the Top of These Search Engines

admin    Social Media Marketing     Engines, google, Rank, Search, These, Want, Yahoo

Google, Msn, Yahoo – Want to Rank on the Top of These Search Engines

If you own website, you would always want that your website should have many visitors. This is the main motive that why individuals are more engage in search engine optimization and other forms of internet marketing. The techniques that are used to improve the ranking of the website for search engine optimization are changing so that results will come faster and steps are also easier. Few years back, most of the tips or techniques require the individual to spend more time in managing the sites and enhancing the site rank. It will also take time before anyone can feel the results of what he has done in the website.

But nowadays, you can make use of some SEO techniques that are not easier but you can also get results fasters. One of them is sponsored listings and the other is pay per click campaign. These are the paid methods but are capable to get the results faster. Other methods which are not paid include directory submission, content copywriting, article submission, social media optimization, etc. A search engine optimization offer services like keyword analysis, page phrases, directory and article submission, content creation, PPC campaign and many other services. With the aid of these services, you website can be found on the search engines like Google, MSN, Yahoo, AOL, etc. This is best way to make your online presence and promote your website effectively. With PPC and sponsored listing, you will get clicks and maximize the profit.

An SEO company can promote your website effectively and make it user friendly. They decide keywords from users’ point of view that users mostly search. Keyword is the major aspect that determines your website and brings on the top. More the competitive keyword, more time it will take and less competitive keyword usually ranked early on the search engines.

If you are someone who is searching for the search engine marketing company, then Internet is the perfect alternative to where you can find thousands of search engine marketing companies to select from. Search engine optimization companies works effectively for your website and brings on the top of the search engines.

Olive is one of the leading search engine optimization companies in India that offer reliable and cost effective services as per your needs. They offer effective search engine optimization in India that suits your website requirements and able to bring your website on the top of the search engines.

SEO and Yahoo Knowledge

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SEO and Yahoo Knowledge

Keywords and your web text links are essential for increasing your chances of reaching the top ranks at the search engines. Rich keywords will only get you noticed at the top search engines. SEO missions to help you cutback cost and time; what you need:

SEO – On-page – Meta Tags, Text, Keyword Density, Title page, description page, relevant links, etc,

Off-Page – SEO Links – focuses on quantity and quality, and make sure that your pages content has strong links to associated pages.

BLOG – relevancy and quality informative pages is important, Yahoo searches with crawlers every two to four weeks and will mechanically discover content on web pages purposed for its index.

SEO Keyword Rich – Content is important – Stuffing any keywords on your page will decrease your chances of reaching the top ranks.

Description – You want to create unique pages for your title page. Make sure that the content clearly is understood.

Users – These people will type in keywords into the search engines to find relevant keywords or links. Be sure to choose relevant terms for your title page.

SEO Meta Tags – Make sure that you add relevant, quality rich and informative links to your tags. Narrow your keywords instead of adding broaden content.

Links – Your have a choice of incoming links, outbound, inbound, PR2, back links, and other links, just keep it relevant.

Be sure to focus on relevancy, quality and informative keywords and links when considering your title tags, or your headers. Consider the keywords based on what your targeted audience may consider when searching for relevant information.

Yahoo has crawlers that will not recognize any copy that is within images. Make sure that ALT text clearly is displayed on your page.

HTML – add a site map.

If you design any web pages with undesirable links or content, that is not relevant, Yahoo may penalize you. Keep it honest. Do not spam or try to manipulate the search engines. Any redundant, inappropriate, or low quality content or links will get pushed out. Avoid-

Invisible use of duplicated text -

Any pages that solely intend to direct users to other pages -

Adding several web sites that use the identical content -

Do not abuse any cross-links – do not add artificial link popularity -

Do not try to push deceptive web pages, fraudulent pages or add excessive deceptive pop-ups that will interfere with a user’s navigation -

Yahoo, like Google is an honest search engine and their mission is to make sure that users find relevant, quality and informative information as quickly as possible with few interruptions. Uphold this law and you will do fine in SEO marketing.

Yahoo Chief Exec Gets Boatloads of Comp

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We have a rather silly running joke here at Marketing Pilgrim which goes back to Yahoo CEO Carol Bartz’s statement last year that the one thing that Microsoft will need to supply to Yahoo was “boatloads of money”. Well, after an SEC filing it looks like that much of that money was needed to give Ms. Bartz her $42.7 M comp package for her first year on the job.

DailyMe reports

Yahoo Inc. CEO Carol Bartz received a $47.2 million compensation package during her first year on the job as the Internet company tried to motivate her to engineer a turnaround

The 2009 package spelled out in a Thursday regulatory filing consisted mostly of stock incentives whose ultimate value will hinge on how much Yahoo’s market value rises under Bartz’s leadership.

So now we have redefined just what boatloads of money may mean. As always, it’s hard for folks to see compensation packages for one person (even if 1/2 of it is in stock options) that comes on the heels of a year when Yahoo had its worst revenue performance since the first dot com bubble burst and much of the cost savings at Yahoo came at the expense of jobs.

As for the total comp for Bartz it breaks down like this

More than half of Bartz’s 2009 compensation package consisted of 1.67 million stock options valued at $27.2 million. Those options carry an exercise price of $11.73, but won’t vest for Bartz to use unless Yahoo shares close at an average price of $17.60 for 20 consecutive trading days. The shares have yet to hit that threshold.

Yahoo’s stock closed Thursday at $16.97, up 22 cents.

Bartz’s 2009 compensation package also included a $10 million award that Yahoo said was designed to cover incentives and benefits that she surrendered when she left her last job at software maker Autodesk Inc. The award consisted of $2.5 million in cash and $7.5 million in stock.

Yahoo awarded her other stock options and restricted stock valued at $7.5 million.

All that came on top of a $969,872 salary and $1.5 million bonus.

So now whenever we refer to Ms. Bartz and her “boatloads of money” we will need to ask whether she is talking about Yahoo or her own personal take.

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Yahoo and Search and Unanswered Questions

admin    Web Marketing     Questions, Search, Unanswered, Yahoo

The fate of Yahoo search as we know it is still in limbo for sure. As the world waits with bated breath for the final look of the Microhoo search engine and the boatloads of opportunities it is supposedly going to afford the world at large, there are still many more questions than answers around the future of Yahoo search. Yahoo is attempting to start to shift the focus a bit by telling the world its new search story.

The SF Chronicle reports

Yahoo Inc. stresses that it’s still in the online search business, but a series of papers and presentations the company is unveiling at a major conference this week underscore how navigating the Web has less to do with the search box and blue links we know so well.

Instead, Internet surfers are increasingly relying on social networks, location-aware smart phone applications and voice or images to steer them to the content they find most relevant and engaging. The direction of Yahoo’s research and business model, as well as broader sector trends, are starting to reflect this changing reality.

Ok. That’s nice. So just what about the model is going to reflect this “ahead of the curve” approach to search? According to this article, nothing specific apparently unless, of course, doing research on how people search counts as actually putting something to work for Yahoo users.

Some of the research coming from Yahoo reveals

One study Yahoo Labs is releasing at the World Wide Web Conference in Raleigh, N.C. – the details of which were provided to The Chronicle in advance – underscores why the sector can’t afford to stand still.

It found that people only spend about one-sixth of their online time performing searches. That compares with half of their time for browsing and one-third for communicating, according to aggregated data pulled from the Yahoo Toolbar, a downloadable browser feature that provides quick links to a user’s favorite content.

Separate data from the Online Publishers Association and Nielsen Online show even wider disparities between these categories. As Yahoo’s paper notes, this means the thing that generates the most money online – search ads – is the thing people spend the least amount of time focused on, at least among the categories analyzed.

OK, so the sector can’t stand still so what is Yahoo gonna do about it? Nothing but crickets can be heard at least in this report. The article talks about voice initiated search and image search where you can take a picture of something with your smartphone and initiate a search but nothing about how Yahoo will make all of this work as it becomes more social and less search focused. Microsoft chimes in with

“Five years out, a majority of all searches will be done on mobile devices, and a majority of those will be done through voice,” predicts Barney Pell, search strategist at Microsoft.

So it looks that while people would love to hear more about how Yahoo plans to survive and possibly thrive moving forward, there is plenty of research being done about what is happening in the market. How that translates into Yahoo’s plans for the future is still a big TBD, at least publicly.

So the question to you readers is what is YOUR vision for how Yahoo will be part of the new world media order of the future? Let’s say you were to give them a grade of 1 to 10 with one being they go out of business and ten being they rule the online space. Where does Yahoo fit?

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Yahoo: Actually, Search Is Still Popular (We’re Just Confused)

admin    Web Marketing     Actually, Confused, Just, Popular, Search, Still, We’re, Yahoo

Yahoo seems to be a little confused about its prospects these days. Now that their search deal with Microsoft is approved, they’re suddenly not that interested in search, because people aren’t interested in search. (Odd how that one’s not generating the same interest as a couple years ago when Ask.com did/didn’t say they were getting out of search.) And yet at the same time, they’re releasing research that shows just how important search really is.

SEO by the Sea reports on a study, to be presented today, that shows search is responsible for more than 1 in 5 pageviews online. Search itself saw 10% of online pageviews, and indirectly lead to 21% of the pageviews and about the same proportion of purchases online.

They tell us that main web search accounted for 6.2 percent of all pageviews, multimedia searches take up 1.4 percent, and item searches another 1.4 percent. They followed browsing trails from these searches to the pages that searchers followed from the searches, and tell us that those pages browsed as a result of searches result in another 12.4 percent of pages visited on the Web. . . .

The study also looked at “checkout” pageviews to see how often people arrived at ecommerce checkout pages, and tell us that approximately 20 percent of people making a purchase online eventually arrived at that page directly or indirectly from a search pageview.

Based on >50M pageviews collected over 8 days in March 2009, the study reaffirms the importance of search. Over the last year, social networks have continued to grow—but the two categories play very different roles. Meanwhile, if Yahoo really thought that search was on the way out, wouldn’t they have their employees sit on this research?

Naturally, Yahoo is right that people are using social networks and recommendations from friends to find new websites and places to hang out—and possibly even answers to questions. But if they really think people aren’t searching, 1.) they need better internal communication, 2.) the search deal is a waste of time and money and 3.) they don’t understand how people find information in the first place—a cardinal sin in the IR industry.

Even in the reports this morning, Yahoo acknowledged that people spend about a sixth of their online time searching. While they also cited stats that said they spent another third of their time communicating and half their time browsing, I think that showing that people spend a significant amount of time—but not a majority of it—searching shows how successful search engines are. Would anyone want an Internet where we spent half our time searching for something, and a minority of our time actually reading what we’d found?

With these stats, it sounds like Yahoo’s trying to have its cake and eat it to: search is important, but it isn’t. It drives pageviews, but social is the wave of the future. Buy search ads, but buy display ads. What do you think? Is Yahoo trying to attack this from both sides?

This looks like a case of

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Samsung to add Yahoo platforms to smartphones

admin    Web Marketing     Platforms, Samsung, smartphones, Yahoo

Yahoo reached an agreement with Samsung on April 26 to have its e-mail, messenger, search and other tools pre-installed on Samsung phones that use the Android and Bada mobile operating systems.

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Yahoo Earnings Up On Search Deal Hopes

admin    Web Marketing     Deal, Earnings, Hopes, Search, Yahoo

Yahoo’s earnings are looking up already from the MicroHoo deal. Microsoft and Yahoo have managed to remind investors by “finalizing” the deal every quarter since its announcement. This time, however, it was the DoJ that gave them that boost when it finally approved the deal in February.

Along with the beginning of reimbursement payments, it looks like the deal was enough to persuade investors and advertisers alike. Reports CNET:

Revenue in the first quarter was $1.6 billion, up just 1 percent from the first quarter of last year. Excluding traffic acquisition costs, net revenue was $1.13 billion, or roughly flat with analyst expectations of $1.17 billion. Revenue from display advertising on Yahoo’s site grew 20 percent compared to the prior year.

Net income was $310 million during the quarter, but that included several unexpected benefits, such as the sale of Zimbra and the beginning of reimbursement payments from Microsoft under the terms of the search deal finalized in February. Excluding those items, Yahoo’s earnings per share during the quarter were still 15 cents, ahead of estimates of 11 cents.

Yahoo CEO Carol Bartz agrees—”Large advertisers came back,” she said in the conference call. She also said they finally recovered—well, stabilized—from the decline in their stocks that began when the deal was announced in July.

CNET also reports on the long-term benefits of the deal vs. the short-term gains:

Yahoo provided some clarity during the earnings call on how the Microsoft deal will affect its bottom line this year. The company saw a one-time benefit during the quarter of about $43 million related to transition costs, but will also see cost reimbursements from Microsoft for continuing to operate Yahoo’s back-end search organization during the transition, said Tim Morse, Yahoo’s chief financial officer. These operating cost reimbursements totaled just $35 million in the first quarter, but are expected to fall between $75 million and $85 million a quarter over the remainder of the year, he said.

What do you think? Will Bingahoo save Yahoo?

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Irving joins Yahoo as chief product officer

admin    Web Marketing     chief, Irving, Joins, officer, Product, Yahoo

Yahoo has hired Blake Irving as the portal’s chief product officer. He will join the company May 17.

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Yahoo Lets Developers Drink from the Update Firehose

admin    Web Marketing     Developers, Drink, Firehose, From, Let's, Update, Yahoo

Yahoo is adding a whole new layer to real time. Yesterday, they announced the Updates Firehose for developers, “a web service for accessing and searching the full, real-time index of Yahoo! Updates.” And that includes all Yahoo properties—from Flickr to Delicious to comments on news stories. All public information posted on the service goes into the Firehose.

Naturally, developers can filter the information and manipulate it using Yahoo’s own Yahoo Query Language (YQL), an SQL-like query language. Developers can use it to call common keywords used across all updates or restrict the info to updates from a specific application, location, language, URL or type (e.g., status updates, ratings, comments, and reviews).

The updates included in the Firehose make it apparent the service is appropriately named:

• 750,000+ ratings a day (including those from Yahoo! News, Buzz, Movies, Travel, TV and more),
• 8,000+ reviews a day (including Yahoo! Local, Shopping, Cricket, Travel and more),
• 150,000+ comments/day (including Yahoo! News, Buzz, Sports, OMG stories and more),
• status updates,
• Flickr uploads,
• Delicious bookmarking,
• Open App activity,
• YouTube favoriting,
• Last.fm listening,
• and many, many others.

And like I said before, this is just for the information marked as “public” (set to viewable by anyone).

This can be a huge opportunity for lots of things—but the first thing that springs to mind around here is what a great tool this could be for monitoring all Yahoo properties as part of reputation management.

What do you think? What kind of applications would you like to see for Yahoo’s public update data?

Photo by Julie Falk

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