Google Study Proves Print Advertising Works Well with Online Advertising

admin    Web Marketing     Advertising, google, Online, Print, Proves, Study, Well, Works

Google Study Proves Print Advertising Works Well with Online Advertising

Webwindows, a leading media agency, believes that online companies can improve their presence on the Internet through print media advertising. While this may seem surprising, but all recent studies on the subject point to this undisputed fact. A recent study commissioned by Google has thrown up the following facts about the relevance of newspaper advertising.
• About 47% people responded to newspaper ads and logged on to the internet to browse through the site advertised.
• An impressive 72% of people who responded to a newspaper ad actually made the purchase.
• 50% of respondents admitted that their confidence in a product advertised on the Internet greatly increased when they also saw it advertised in the newspaper.
• 26% of readers cut out an ad for future reference.
• 64% of people admitted that they paid more attention to print ads than those that appeared online.

The study also showed that people find online ads to be a great disturbance and in fact more than one in four consumers stated that they would pay for online content to avoid ad exposure.  This fact was also collaborated by a research by Deloitte on how advertising impacted readers.

Webwindows explains the above results by stating that newspapers have a mass reach and are deeply woven into the collective conscious of the readers. It is precisely because of this they trust a product that is advertised in the print media than a product that is advertised online. According to Webwindows, newspapers give advertisers significant local reach and so they are the best mediums to advertise in for companies that wish to target a local audience. Newspapers are consumers’ primary source for checking advertising. In fact people all over the world read newspapers for relaxation and are more open to browsing through ads. Even if they do not want to buy a product at that particular point of time they may keep a cutting for future reference.
Webwindows further supports its case for newspaper advertising being the most effective form of advertising by highlighting the latest audit figures, which show that thirty-seven million people read a national newspaper every week. About 84% of UK adults read a national newspaper on a monthly basis. Webwindows rightly feels that companies can reach a highly targeted audience by advertising the print media.

Webwindows also suggests that for newspaper advertising to be effective, the advertisement should be well written, put in the right newspaper in order to reach the right people. Webwindows points out that companies should never advertise just to stay in the limelight. They must have something concrete to say and advertise.

Webwindows states that it is important to get the right advertisement in the right newspaper at the right time. If you as an advertiser feel that this is a daunting task, you can take the help of media agencies that specialize in print advertising. For example, Webwindows is a premier advertising agency that provides a complete suite of services to provide its clients a streamlined and result-oriented advertising experience. The Webwindows representatives will draft and design your advertisement and help you choose the ideal newspaper to reach your niche audience. Webwindows has a special page, the Webwindows page that appears in seven leading newspapers in the UK during the weekends. The Webwindows page is scanned by people who are hunting for online bargains and wish to make purchases from the comforts of their homes without travelling the distance to retail stores.

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What is a Payment Gateway and how it works?

admin    Technology     gateway, Payment, Works

What is a Payment Gateway and how it works?

Payment Gateway is another tool of convenience invented for those who have shortage of time. It enables electronic transactions of money between customers, banks and businesses. This process is a must for all online businesses and shopping carts. Following are the features of a Payment Gateway:

Facilitates ecommerce operations, also it allows transactions in conventional brick and mortar businesses.
Encryption of private data as well as payment.
Carries out communique between the concerned financial institutions, the business and the customer.
Authorization of payments.
Feature to calculate the sales tax, handling costs and shipping rates is available only in some payment gateways.

Specialized fraud detection tools can be added to a payment gateway in order to ensure safety. Many web hosting companies provide payment gateways within their packages.

Working of a Payment Gateway:

All the operations of Payment Gateway are carried out with the help of Internet. Many brick and mortar businesses also make use of them as they are quicker and more reliable means of payment.

Following are the steps involved in the working of the payment gateway:

The customer buys a product or products through a Web site, phone order or in person.
The SSL (Secure Socket Layer) coding is used by the customer’s browser to “scramble” the data that is being sent.
The information is collected by the business website and forwarded to the payment gateway.
The information is then sent to the bank by the Payment Gateway.
The request is then forwarded to the card association. If card used in the transaction is Discoverer or American Express, the association is then the same bank and if Visa Logo or MasterCard some extra steps are taken.
In the case of Visa Logo or MasterCard, the information related to transaction is forwarded to the concerned bank (customer’s bank).
This bank checks whether the customer’s account have sufficient balance or not.
An authorization code is sent by the customer’s bank to the card association informing them whether the transaction should be completed or not.
The authorization code is then sent to the Payment Gateway.
Finally a code is sent to the business by the Payment Gateway. The refusal of the transaction leads to the termination of the sales deal. The approval helps forward the sale and the money is taken from the account of the customer.

Thus Payment Gateway is a complicated process but is efficiently and swiftly carried out. Its incorporation in the business transactions has widened the scope of businesses. Also, it enables the businesses to conduct trade smoothly with clients all over the world.

Please Visit :http://www.weblinkindia.net

Organic Search Engine Marketing – it Really Works!

admin    SEO     Engine, marketing, Organic, Really, Search, Works

Organic Search Engine Marketing – it Really Works!

While helping traditional ecommerce companies increase their organic search engine marketing, I realized that the services and techniques we apply to those traditional ecommerce clients can be utilized by Internet marketers anywhere and everywhere, including affiliate marketers!

My realization led me to write this article. My goal here is to outline the general process and techniques we employ for organic search engine marketing.

I’m going to construct the body of this article with the following sections:

1. Organic search engine marketing v. paid search engine marketing (PPC) 2. Blogs v. static web pages 3. Long tail keywords v. short head keywords 4. Unique content and Web 3.0 5. Internet marketing and Web 2.0

1. Organic Search Engine Marketing v. Paid Search Engine Marketing (PPC)

Organic search engine marketing is marketing a website to increase the ranking for its web pages in the organic, or natural, search engine results pages (SERPs).

Paid search engine marketing is incorporating paid advertising strategies such as Google® Adwords or Yahoo® Search Marketing in order to be listed in the “sponsored” or “advertisement” sections of the search engine results pages (SERPs).

With the increasing costs of paid search engine marketing, advertisers have been suffering from a downward trend in return on investment (ROI). On the other hand, with more sophisticated and proven strategies for organic search engine marketing, the return on investment (ROI) for those who market to rank higher naturally in the SERPs is increasing. Therefore, we advise ecommerce companies, affiliates and super-affiliates alike to shift their resources from paid search engine marketing to organic search engine marketing.

2. Blogs v. Static Web Pages

Blogs have an inherent and distinct advantage over static web pages. Search engines like blogs better. Everything being equal (design, content, page layout, H tags, Alt tags, age, etc.), a blog page will outrank a static web page more often than not. However, all things are not equal! Blogs take advantage of plug-ins, or features, to be very search engine friendly.

We create and customize “Power Blogs” for our clients. A “Power Blog” is a search engine friendly WordPress blogs with tons of SEO plug-ins. Once we install a Power Blog we use it as a platform for Web 2.0 marketing, a.k.a. social marketing.

The benefits of our Power Blog include:

(A) Multi-Channel Visitor Strategy – Instead of having Google® be responsible for 95% of your visitors, now you can also get visitors from all of the Blog Search Engines. Because blogs use RSS (really simple syndication), you will find that other websites are syndicating your content on their websites, bringing you more visitors and links. By having multiple streams of visitors you protect yourself in case one of your traffic streams starts to underperform.

(B) Free Links To Your Site – The amount of links that you have to your site plays a huge role in how highly you rank on Google®. By utilizing the Trackback feature in Wordpress, you can automatically get other websites to link to you for free.

3. Long Tail Keywords v. Short Head Keywords

Remember, this is called “Organic Search Engine Marketing”…..it’s marketing, and marketing needs a focus. In order to focus in on what to market for, you need to have a solid foundation of the main keywords that describe your business and/or products that you are selling. These main keywords are one to three phrase keywords (or keyword phrases) generally speaking and are more than likely highly competitive. These types of keywords are known as “Short Head” keywords. For example, “car insurance.”

Once you know your short head keywords, you will want to market directly to more specific, longer keywords related to the main short head keywords. These longer, more specific keywords are known as “Long Tail” keywords. For example, “car insurance discounts in Georgia.”

Although the traffic for each long tail keyword is usually much less than its short tail relative, if you add up all the long tail keywords, they will usually add up to much more traffic and most importantly, targeted traffic, than the short tail keywords alone.

4. Unique Content and Web 3.0

Once you have targeted the long tail keywords for your business or niche, then you can start marketing for them.

The cornerstone for organic search engine marketing is unique content creation. Whether it’s 500-word articles, blog posts, blog comments, forum posts, social snippets, or videos, you are going to want to be able to create unique content based on your long tail keywords.

Web 3.0 is a term that refers to the future of the World Wide Web. In our opinion, that future includes the “Semantic Web” or web use affected by artificial intelligence. Sounds kind of like Star Wars®, Alien and E.T. all wrapped into one big and scary WWW…doesn’t it?! Well, not really of course. Semantic Web in this case just means that search engines will be able to figure out what a web page is all about in a different, more intelligent way. The major idea here is that search engines will take a more encompassing view at a page and understand its meaning rather making a determination based on figuring out which keywords pop up most often. In this new Web 3.0 scenario, a search engine might find a web page on “sun tanning in Florida” to also be quite relevant to “sun tan oil application” and therefore list this example page in the search engine results pages under both keywords.

What does Web 3.0 mean to you? Basically, when creating your unique content, keep the semantic web concept in mind and use synonyms for your target keyword wherever it’s natural. Never stuff keywords in your content, i.e. use a keyword just to use it and not when it should be used naturally…and never stuff keyword synonyms either!

5. Internet Marketing and Web 2.0

Web 2.0 is the “Social Web,” so naturally, the concept of social marketing should apply to today’s Internet Marketing strategies.

Social marketing includes posting on social networking, social news and social bookmarking websites.

You can also think of blogging as part of Web 2.0, and of course you’re covered because you have read Section 2 above.

In conclusion, whether you own your own ecommerce business and sell your own products, or if you are an affiliate or super-affiliate, organic search engine marketing must be on your “actions list.” In the long run, outranking your competitors in the search engine results pages proves to bring a higher return on investment (ROI) than trying to out-advertise your competitors in paid search engine marketing.

You now have the basic know-how to create your organic search engine marketing strategy.

Related Search Engine Marketing Articles

Web Design Works

admin    Web Design     design, Works

Web Design Works

As we do begin the new year you may be thinking about you website and if it does in face need a complete overhaul or you may be requiring a new web design then you should understand that you have to pay for quality web design.

There are companies and businesses out there all over the world that think that they just want a stock standard web design that will be just enough to communicate the basic necessities of the business and give the customer just enough information about the business.

This is clearly the wrong way to go about your new website and will only lead to further work down the track when you have to re do every thing again because you are unhappy with the original job.

There are companies out there that will offer this service to you and will design what is known as a template design. You will end up with a standard , boring unimaginative website that does not reflect who you are or the personality of your business. Your customers both old and new will see your company as a follower and not a leader and you may loose clients or new business because of this no matter how good you are or no matter how long you have been in business.

A well designed website that reflects your business and personality will engage the customer from the beginning and set you up for ideally an easier sale once the customer makes the first inquiry. They will be so taken by your site that they will want the product or service that you are offering.

Keyword Research That Works on the Internet

admin    Web Marketing     Internet, Keyword, Research, Works

Keyword Research That Works on the Internet

On the world wide web, keywords are terms, words or phrases that relate to particular topics, products or services.

Keyword research will involve various aspects, such as finding sales oriented keywords and phrases to drive the maximum qualified web surfers to your website and increase your online sales.

Keyword research is the one of the first steps toward a successful search engine optimization campaign. You have to be very careful when selecting keywords and phrases, as it can be very difficult and tricky to select targeted keywords or phrases for your website to make it successful on the internet.

The selection of keywords and phrases should always be based on various aspects such as product names, brands, services, or general terms. Usually, people forget about targeting geographical terms when they have worldwide presence, and that is easy to accomplish when you are marketing on the internet.

When doing keyword research, it is highly recommended to do a thorough market research analysis to find the best keywords and phrases used by search engines to find products and services online, and find out what keywords are targeted by competitors who are doing well in marketing on the internet.

One of the first steps in finding the best keywords or phrases is to make a list of the products, topics, and services that you will offer on your website. You can also make good use of your website logs to know which keywords have brought you the traffic in your past campaigns.

Be sure to select keywords and phrases that clearly define your business and products to drive targeted traffic from the search engines. There are some websites which get high levels of traffic through general keywords although they might not end up being sales but just web surfers.

Today, web surfers who use search engines are aware of how they work, for searching products and services on the internet. Web surfers are always looking for the better products, locations, and various other items on the internet. Therefore, you should cover all terms for each of the products and locations.

There are many web tools available on the internet which will help you identify keywords and phrases that are suitable for search engines. The real challenge here, is to determine which keyword or phrase is the best suited to generate the highest amount of traffic for your websites.

Related Keyword Research Articles

Ipod Touch Giveaway 2010 And Ipod Touch For Free Still Works

admin    8615     2010, Free, Giveaway, Ipod, Still, Touch, Works

Ipod Touch Giveaway 2010 And Ipod Touch For Free Still Works

>>>The Secret Website That Gives You An Ipod Touch For Free No Scam<<<

iPod touch features Safari, the most advanced web browser ever on a portable device.  iPod touch at Starbucks If you have an iPod touch, an iPhone, or a computer with the latest version of iTunes, you get free Wi-Fi access to the iTunes Store and to Starbucks’ Now Playing content.  iPod touch gives you all the fun of the web’s best videos–pocket-size.  iPod touch uses iTunes to sync photos you have in iPhoto on a Mac or Adobe Photoshop Elements and Adobe Photoshop Album on a PC.  iPod touch now includes built-in Nike + iPod support.  iPod touch software enables the flick, tap, and pinch.  iPod touch locates nearby wireless hotspots, including protected networks.  iPod touch feeds it from anywhere with a special YouTube player built right in.  iPod touch plays it, shuffles it, pauses it, or names it.  iPod touch is a great iPod, a great pocket computer and a great portable game player.  iPod Touch is also compatible with all of the aftermarket mic-enabled earphones created for iPhone.

The iPod Touch’s improved audio circuitry is masked by mediocre earbuds, however, as with the 3rd generation iPod Shuffle.  The iTunes Genius feature, introduced with iTunes 8, works on iPod Touch, and it’s great.

An Ipod giveaway or a free ipod touch is rare to get, but this time it’s for real.

iPod touch lets you enjoy everything you love about an iPod, and then some.  ooo i do want an ipod touch.  Its an iPod Touch, which means you’ll be able to get all the benefits of using iPhones such as amazing touchscreen, iPod, access to a ton of apps via the App Store, email and websurf via WiFi but without the hazzle for a contract.  Remember this is the newest iPod Touch currently in third generation retailing for £234 on the Apple Store online. And this free secret service below is limited only.

>>>Get your Free Ipod Touch For Free In This Secret Service<<<

Advertising That Works- Contextual Ads

admin    Web Marketing     Advertising, Contextual, Works

Advertising That Works- Contextual Ads

The answer is when it falls under the remit of contextual advertising.  There is no doubt that many people have become immune to the more blatant forms of advertising that the internet is known for over the years.

Take banner advertising for example.  While there are always exceptions, banner ads generally receive quite a poor response compared to many other forms of advertising that can be found online today.  People are often less keen to accept blatant promotions that come in such a strong way.

That’s one of the reasons why contextual ads have been gathering in popularity in recent times.  People don’t view them as harshly as some other advertisements, and the main reason for this is because they are in line with the content of the site they are appearing on.

This is a simple yet effective way to monetize your website, keep your visitors entertained, provide them with the information they want and get away from the image of being a heavy promoter as well.  Let’s suppose your website is about the latest technological gadgets, for example.  If you were to have general ads that weren’t related to the theme of your site, your visitors are much less likely to click on them, and may even wonder why they are there.  When the ads don’t match the content, they look far more like a money making venture than anything that will help them.

But by having contextual ads peppered within the content itself, your visitors will appreciate the extra information and may be more likely to click on an ad or even make a purchase.

As such, these types of ads aren’t viewed in the same way as other forms of advertising that webmasters can choose from.  The end purpose may still be the same – to make an extra profit from your website – but the method in getting from A to B is very different.

If you haven’t yet thought about trying a contextual advertising network of any kind, there has never been a better time to do so.  Make sure you do your homework first and think about which one would meet your needs the best.  You should also consider which network consistently gets a good press.

If you do all that before making your choice, you will be looking after your visitors as well as yourself, and choosing the best option for you.

Iphone 3G Jaibreaking Software Works for Both 2.1 and 2.2 Firmware

admin    8615     Both, Firmware, iPhone, Jaibreaking, Software, Works

Iphone 3G Jaibreaking Software Works for Both 2.1 and 2.2 Firmware

Jailbreaking the new iPhone 3G 2.1/ 2.2 allows you to install third-party applications like sounds, games,

themes.  Jailbreaking the iPhone 3G can help you use MMS, Emulators and even adult content.It is very

important you donot loose the warranty of your iphone while running the jailbreaking software. Here’s a grt

software to Jailbreak your iPhone 3G 2.1 or 2.2 succesfully.

There are no real cons to jailbreaking the iphone 3g 2.1/2.2. You get the whole universe of open-source and

other free apps available. You get Terminal, which is ENORMOUSLY useful to me at least Smile You get server

applications which you otherwise couldn’t have. You also get themeing, which is a lot of fun and can look

really nice. Here’s my 1st page homescreen

Unlocking is another story. On a 2.5G iPhone it’s not really a big deal anymore; the method involves

“neutering” the boot sector and performing an entirely reversible, non-damaging unlock on the baseband. On

3G iPhones it is still not possible to unlock the baseband, and when it DOES become possible it seems it

may be a bit more dicey.

For the pros you have to ask what applications you’d use that are only there jailbroken.

There’s tethering but I’m hearing reports that AT&T uses deep packet inspection to tell if folks are

violating their plan by tethering. They will switch you off if they catch you. Probably most can get away

with it if used only occasionally. But is it worth it?

Then there’s persistent chat clients. (i.e. that are still running when you switch to an other application)

Nice if you need that. I suspect most don’t.

With over 100 companies offering iPhone unlocking and jailbreaking software solution only a handful of

reliable company offers a 100% Jailbreak solution for the new iPhone 3G 2.1/ 2.2. The new iPhone 3G has

broken all rules of soft jailbreaking it as it was a prime moto of Apple. SO it is highly recommended to

use a software from a reliable company to Jailbreak the iPhone 3G 2.1/ 2.2. It isn’t as simple as the 1st

generation iPhones.

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Hook Your Audience with a Marketing Campaign that Works

admin    Web Marketing     Audience, Campaign, Hook, marketing, Works

Hook Your Audience with a Marketing Campaign that Works

Surely you know that for a marketing collateral to really stick in the minds of your target clients, you need to do it not just once but many times. For your marketing collaterals such as your poster printing to work, a single blast is not enough. Rather, a series of print posters can eventually get your message across that encourages a positive response.

To promote your business in your poster printing, you need to market repeatedly so you can compete with the constant distractions that your target audience have every day. Unless your print posters can attract attention instantly, your collaterals will end up buried along with the junk if you fail to impress your readers. A well thought of design, sent over repeatedly to a well targeted audience can eventually get you the opportunity to generate a positive response to your offer.

So it may not be as cost effective, but it’s better than having print posters that don’t get any response at all from your readers. Especially if the message is custom fitted to your target audience, then your collaterals have more chances of making a good impression on your recipients.

The key is to build a relationship during the series of marketing. When you build a bond between you and your target audience, you are able to increase your value to your clients. Sure, the first installment of your poster printing may not get you the results you want; but the subsequent installments can help you draw attention and make your offer finally stick to your audience.

The idea then is to create a campaign that gives your information and offer in installments. It creates the anticipation that can help you provide a great climax at the end of your marketing campaign. Developing your campaign in different angles can help you provide a story that will slowly unfold in your marketing campaign. The bottom line is to get your audience excited that they can’t wait to have the next installment of your message. That way, you can get them hooked throughout the entire campaign.

If you can have your message form like pieces of a jigsaw puzzle that your target audience needs to put together, you are more than likely to get them hooked to what you have to offer. Often, building anticipation among your readers can keep them so excited that they can’t help but wonder what would be the final installment to your story.

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8 Reasons Why Targeted Email Marketing Works!

admin    Web Marketing     Email, marketing, Reasons, Targeted, Works

8 Reasons Why Targeted Email Marketing Works!

Email has revolutionized business communications over recent years and has rightly earned the label of the Killer Application of the Internet. The use of email marketing has had a similar and profound impact for companies looking to promote their products and services. Emailing to a highly targeted market increases effectiveness tenfold!

It has been especially powerful for small and medium sized businesses (SMEs). Without the marketing budgets of larger organizations, SMEs nevertheless have the same requirements for a cost effective, successful and measurable method of communicating with their customers. Email marketing offers not only this but can be used in every element of the marketing process, from building your brand, driving traffic to your website or marketing special offers, to providing customer service or technical support.

But just why does email marketing offer such possibilities to small business and, indeed, organizations of all sizes? Below are outlined 8 reasons why email marketing has to sit right at the top of every SME’s marketing activities checklist.

1. Successful

First and foremost, email marketing produces results! A well designed campaign using a properly managed mailing list will give response rates which are much higher than other direct marketing methods.

While there are many variables that contribute to response rates, indications are that overall email marketing gains a response rate about 5 times higher than direct mail. By getting a much larger percentage of people interested in what you are offering, immediately you are massively increasing the number of potential sales. Added to this, the quick response methods allow a much faster turnaround of questions and objections thus clearing a way through to closing the sale.

Even though the unacceptable rise in Spam has had a detrimental effect on the proper commercial use of emails in marketing, the success levels of well run, targeted and fully compliant campaigns using full opt-in lists continue to advance in leaps and bounds. Effectively, whatever your goal, email marketing delivers in a way that few , if any, direct marketing methods can match.

2. Targeted

The more targeted your marketing message is, the more likely it is to be successful. Email marketing provides the means of customizing each message which is sent out, so that the information, promotion or offer can be individually personalized and targeted.

Effectively, using targeted HTML emails gives you the opportunity to quickly and easily tailor the message to directly respond to each prospect’s own needs and interests. Results consistently also show that the more you can personalize your messages, the higher your response and conversion rates will be.

In many respects, a well run email campaign makes the concept of “one to one marketing” available to all, because of the way that it is perfectly suited to segmentation and personalization. Whereas printed mailers are created, printed and fixed, with email marketing you remain in control of the process for longer giving you more flexibility both in the overall approach and offering. A company by the name of Email to Zip revolutionized the highly targeted approach of emailing to a 5 mile radius of a zip code.

3. Economic and Cost Effective as little as 5-15 cents a targeted email.

Email marketing eliminates the significant time and expense of full graphic design, printing, postage, handling and so on which is associated with printing and processing traditional direct mail campaigns. Yet with graphic html emails, you are able to create the same imagery and provoke the same responses with the added benefit of having follow up information instantly available via your website.

Perhaps just as importantly, with the correct maintenance of an email list, the cost benefits increase as does the ROI through the closer relationship established with the recipients. Coupled with the higher response rates that email marketing attracts, you therefore get more positive responses, more quickly and at a lower unit cost! Win – win situation!

4. Trackable

When using email marketing, you can track the results of your campaign in real time thus providing you with instant feedback on its success. This allows you to respond to developments as they happen and to follow up while the campaign is still in progress.

For each message, you can see whether:

* it was received successfully;

* it was opened and read;

* the recipient used the links in it to reach your site.

There are two immediate benefits of this level of information: firstly, it puts you in a position to be able to make changes to a campaign already underway to improve its response rate; secondly, when sending out follow up messages, you have the possibility to segment your mail list according to the action taken on receipt of the initial one. This allows you to respond immediately to any issues which arise and to complete the feedback loop quickly and effectively.

Moving forward, you also have a complete record of those elements and links which worked best for you and those which require changes to improve their performance. The experiences taken from the campaign can then be applied to future campaigns with a high degree of accuracy.

5. Measurable

As the adage goes, “If you can’t measure it, then you can’t manage it” and measuring the success of your marketing spend is more important today than ever. To make best use of your budget, it is essential to keep track of not only the costs but also the results and the revenue that the campaign specifically generates. This will allow you to focus your activities with the most appropriate methods in future.

In addition to tracking the recipients’ reaction to the email, you can also follow their subsequent path through your website, with the appropriate software. This allows excellent visibility as to the success of the landing page and the anticipated route through to the purchase or sign-up page, according to your campaign’s objectives.

Together, this information is invaluable when planning future campaigns or being able to precisely calculate the costs and sales generated by any email marketing activity that you undertake. Hopefully, the ROI (Return on Investment) you achieve will be as good as the campaigns run by companies which have reported ROI rates 40 times higher than those achieved with direct mail!

6. Testable

To achieve the best possible response rates, it is common practice to send any intended piece of marketing material to sample groups to test its effectiveness before starting the main campaign. With traditional direct marketing, this process can be time consuming and costly.

However, with email marketing, this process is fast and effective with results available almost immediately, thanks to the instant measuring of the results. Additionally, as there is no printed material involved, the turnaround for any changes in layout or wording required as a result can be incorporated into the main mailing quickly and easily.

7. Immediate

The speed at which business happens is constantly increasing. Email marketing allows you not only to keep pace with these changes but stay ahead of them, not only in terms of the speed of response to the campaign but also the creation of the campaign itself.

Firstly, the “Call to Action” can be immediate and ideally handled through the website. When you read a compelling offer in an email you can respond using the links in the message itself, usually taking you to a specially created page with additional information and recommendations. Responding to a direct mail piece, on the other hand, requires a much more active response, such as completing and sending off a form or even just picking up the phone. Just as importantly, the responses start to come back immediately! On average, 80% of the responses happen within 3 days as opposed to the weeks which is more normal for traditional direct mail.

Secondly, the creation and distribution of the email campaign is also much quicker. Carefully constructing, producing and sending a good html email which is going to bring the top level results, need only take a matter of days (or indeed hours if you are working with a supportive partner!) rather than weeks for a printed mailer.

8. Flexible & Adaptable

Email marketing is adaptable enough to support your business in many different ways and can help to achieve a variety of different goals. While email marketing is often considered stronger when you are looking to maintain customer relationships rather than forge new ones, it is in fact able to fulfill a variety of different purposes for your business. Some of these are:

* Increase the number of visitors to your website

* Attract new clients, leads or registrations

* Build stronger relationships with existing clients

* Provide improved levels of company, product or service information

* Build brand awareness

These goals can be achieved through the use of emails to distribute different items, each offering different opportunities for strengthening the relationship with the company’s customers. Some of the more common ones include:

* Sales promotions / vouchers

* Account statements

* Company Newsletters

* Press Releases

* Product Announcements

In summary. Email marketing is inexpensive, targeted and it works!

www.emailtozip.com