The SEO Keyword Research Series – Part Six: ‘The ‘Key’ Word Is Traffic?’

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The SEO Keyword Research Series – Part Six: ‘The ‘Key’ Word Is Traffic?’

In Part five of the SEO Keyword Research Series we looked at ‘Is this Keyword Commercially Viable?’ This showed you how to measure whether your keyword is commercially a good enough for your site. The fourth important ‘Key ‘element considers if the keyword or phrase will provide you with the suitable levels of traffic to your business. After all, if you do not get the traffic then you will never make the sales you want.

Each keyword or phrase generates a different level of traffic. Some will provide a high level whilst others will provide a low level. Unfortunately, over 90% of keywords have almost insignificant levels of traffic to them. Additionally, people will pick random keywords for their site when they first establish resulting in poor traffic levels. It is therefore important that you find the right keywords to ensure that you do get the traffic.

Few people fully realise the difference between finishing first and seventh on the first page of Google. The majority of people will choose to pick the number one ranked site. Less people will choose to pick the other websites on that page. The breakdown is as follows:

· Number 1 – 42%

· Number 2 – 12%

· Number 3 – 8%

· Number 4 – 6%

· Number 5 – 5%

· Number 6 – 4%

· Number 7 – 3%

So, how do you measure the amount of potential traffic you will receive from a keyword? This is relatively easy to do through Google Adwords. Here you can add the keyword or phrase and then hit search. This will show you how many searches are completed on a particular keyword or phrase OR derivatives of those keywords. You can then change the search criteria depending on the geographical requirements or competition levels. You could then work out how many hits a keyword could produce if you were number one on the search results page.

For example, say you were selling camping stoves. Globally there are 18,100 monthly searches for ‘camping stoves’. If you were number one on the search for this you would receive 42% of that number. This is over 7600 hits. If you were fourth you would get 4% of the traffic which equates to approximately 724 hits. This is a massive change of 1049%.

Alternatively, there are 49,500 global searches for ’stoves camping’. These are the same two words in teh opposite order but could improve your traffic by over 273%.

You can see how using this tool could prove useful in assessing which keywords are ‘key’ to you generating targeted traffic. Additionally, there are software packages that you buy that will provide the information you require although it may be beneficial to manually do this initially.

I hope you can see that this, in conjunction with the other three ‘key’ elements, is essential for you get the ranking and success you require in your online business.

Thank you for reading and I hope that this series has provided you with some good foundations from which to build from.

Good luck.

Jon-Marc

Google AdWords – The First Word in Internet Advertising

admin    Web Marketing     Advertising, Adwords, First, google, Internet, Word

Google AdWords – The First Word in Internet Advertising

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The rise of the internet has changed the world of advertising forever. Suddenly, a company has the potential to reach a large audience with a minimum of advertising through online ads. Google AdWords is one of the most popular internet advertising programs available. It’s so popular because it’s extremely profitable. It’s actually Google’s flagship product, and the company’s greatest source of revenue. Google has succeeded in branding itself as the world’s leading search engine and, in doing so, has also built up a name for itself that is known for quality. This is why so many companies trust AdWords with their internet marketing needs.

 

Google AdWords works in two different ways. First, it offers pay-per-click, or PPC, advertising. The client lets Google know what sorts of keywords it wants to show up in searches for. In the future, when people run searches for those keywords, the client’s website will be one of the results under “sponsored links” at the top of the search results. The more the client pays, the higher up on the list and, therefore, more visible the client’s website will be in the search results. If someone clicks on the link that Google provides, then the client is charged. If the link is never clicked, then the client isn’t charged. But the ultimate goal is to get as many people to click through to the client’s website as possible.

 

Clients can also place targeted advertisements through Google AdWords. Clients provide Google with a list of keywords, target demographics, domain names, and topics. Google then places client ads on websites that meet the criteria provided by the client. This offers greater exposure for the client than traditional pay-per-click advertising would, and it also gives clients more options. If the client wants to increase their exposure, they can choose to pay more and take up an entire block of ads instead of having to share the space with other advertisers.

 

Google is a name that invokes quality and excellence, and Google AdWords is a big part of the reason why. Their quest for excellence on the internet has certainly played a large role in the thought that went into the AdWords product and that thought is paying off. When people think of internet advertising, sometimes, AdWords is the only product that they know. This is internet branding at its best, and nobody does that better than Google. And that’s why Google is particularly qualified to help you with your advertising needs.

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Keyword Proximity is a Measure of Word Order and Closeness

admin    Web Marketing     Closeness, Keyword, Measure, order, Proximity, Word

Keyword Proximity is a Measure of Word Order and Closeness

The keyword factors play a part in the portion of the Google algorithm determining page relevancy. Google looks at the following keyword factors and assigns a relevancy score for each page of your site. The factors are listed in approximate order of importance; however, like all factors in the Google algorithm, this is subject to change. Google looks at individual words that make up phrases. The closer all words in a keyword phrase are together, and in the correct order, the better. Obviously, exact matches score the best. As an example, say someone does a search on “hotels in Italy”. Google will assign a higher score if your page contains “hotels in Italy” than if it contains “cheap hotels in Italy”. For the latter, all three words are contained on the page, so the page would receive some score, but since this is an inexact match (there are words in between “Italy and “hotel”), the page score would be lower than for the exact match of cheap accommodation in Italy. Keyword placement is a seo metric measure where on the page keywords are located. Google looks for keywords in the page title, in headings, in body text, in links, in image ALT text, in drop-down boxes, in file names, and in domain names. Keyword prominence is a measure of how early or high up on a page the keywords are found. Having keywords in the first heading and in the first paragraph (first 20 words or so) on a page are best.

Keyword density is also known as keyword weight, and is related to the number of times a keyword is used on a page divided by the total number of words on the page. There is some confusion over keyword density. Part of this stems from the fact that different software programs look at different parts of the page and calculate this differently. There doesn’t seem to be an ideal density value for Google – from 6 – 20% is good. Just don’t spam. In other words, don’t fill your pages up needlessly with your keywords – not only will customers think your site is amateurish, but Google may penalize you. It is not clear however whether Google measures keyword density per page, across the entire site – or both, in their ranking algorithm. There is one place on a web page where your keywords MUST be present, and that is in the page title, which is everything between the TITLE tags in the HEAD section of a page. The page title (not to be confused with the heading for a page) is what is displayed in the title bar of your browser window, and is also what is displayed when you bookmark a page or add it to your browser favorites. Correct use of keywords in the title of every page of your website is extremely important to Google – particularly for the home page. If you do nothing else to optimize your site, remember to do this! Also note that the “Keywords” META tag is ignored by Google. Concentrate your efforts on the title for each page, making sure they contain the best keywords for the content of each page. The title shouldn’t consist of much more than about 9 words or 60 characters, with your keywords used at the very beginning of the title. Since Google is looking for relevant keywords in the title, this means you should NOT include your company name in the title unless your company name is so well known as to be a keyword in it’s own right with instant name recognition – like Disney, Nike, or Yahoo. If you must include your company name in the title, put it at the end.
Using the right search engine optimization technique (SEO) is crucial for online success.

Word Of Mouth Method

admin    Twitter Marketing     Method, Mouth, Word

A few Get Twitter Followers products I can recommend:

Word Of Mouth Method
The IM Guide To Social Marketing: Get Traffic, Build Your List, Establish Your Brand! Learn how to build Profitable Relationships Today… and in the Future! http://wordofmouthmethod.com/affiliates
Word Of Mouth Method

Seo Optimization -get Key Word Density Just Right

admin    Web Marketing     Density, Just, optimization, right, Word

Seo Optimization -get Key Word Density Just Right

It has always been about being noticed. People dress well or do something bizarre in order to be noticed or make a statement. To get ahead in life or business one needs to be at the top, first in line. Now more often than not, the World Wide Web to functions along the same principles.

With tough competition between websites, articles, and e-commerce sites what makes one more successful than others is the position a site gets on search engines. The higher the ranking the larger the number of hits or traffic to the site. To achieve a higher position websites use the strategy of SEO optimization and content is written such that it is key word dense.

It is not as simple as using words repeatedly you need to know which keywords are relevant to your website and pages. Once you have a master list ensure that :

• Match keyword tag with content. Ensure that the keyword meta tag has around 900 characters or 25 words.

• Ensure that the keyword density in between 3-10% . And, avoid using the same word more than once in a sentence. Check keyword validators to determine the exact density percentage.

• Try and maximize use in the top half of the page. Many search engine spiders do not go beyond 25-50%.

• Be smart and spell your keywords with variations and also include plurals.

Go one step ahead and make use of a keyword density checker. This is an automated system that will comb through your web content and highlight words used in higher density. The system will enable you to perfect your pages and provide what search engines or spiders want.

A Keyword Density Cloud see http://www.webconfs.com/keyword-density-checker.php can be used effectively to crawl selected URLs, analyze word density, and remove common stop words. The tool can be added to your website and fulfil a vital role in SEO optimization.

It is all about knowing how to gather your audience or customers and the keyword density checker or cloud can help you through several stumbling blocks. The golden rules of SEO are: keyword density, keyword frequency, keyword prominence, and keyword proximity.

The basic rule of thumb is to know “what are the keywords your potential customers are likely to use.” Key words must not be random but relevant to your line of business. The trick is to strike a balance neither too many nor too little. Too many can get your site banned and too little means you get lower rankings and your wonderful site goes unnoticed.

So, while sticking to your marketing plan and focus take a moment to take care of web content and its many nuances. Make content meaningful and relevant, find out the most important words that will be used to find what your site has to offer (put yourself in the user’s shoes). And construct content using all the golden rules and keys mentioned above.

If you tread the right path success in the World Wide Web will be yours.

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Keyword Density Expressed As A Percentage Of The Total Word Content

admin    Web Marketing     Content, Density, Expressed, Keyword, Percentage, Total, Word

Keyword Density Expressed As A Percentage Of The Total Word Content

Keyword density is an indicator of the number of times the selected keyword appears in the web page. But mind you, keywords should not be over used, but should be just sufficient enough to appear at important places.

If you repeat your keywords with every other word on every line, then your site will probably be rejected as an artificial site or spam site.

Keyword density is always expressed as a percentage of the total word content on a given web page.

Suppose you have 100 words on your webpage (not including HMTL code used for writing the web page), and you use a certain keyword for five times in the content. The keyword density on that page is got by simply dividing the total number of keywords, by the total number of words that appear on your web page. So here it is 5 divided by 100 = .05. Because keyword density is a percentage of the total word count on the page, multiply the above by 100, that is 0.05 x 100 = 5%

The accepted standard for a keyword density is between 3% and 5%, to get recognized by the search engines and you should never exceed it.

Remember, that this rule applies to every page on your site. It also applies to not just to one keyword but also a set of keywords that relates to a different product or service. The keyword density should always be between 3% and 5%.

Simple steps to check the density:

1. Copy and paste the content from an individual web page into a word-processing software program like Word or Word Perfect.

2. Go to the ?Edit? menu and click ?Select All?. Now go to the ?Tools? menu and select ?Word Count?. Write down the total number of words in the page.

3. Now select the ?Find? function on the ?Edit? menu. Go to the ?Replace? tab and type in the keyword you want to find. ?Replace? that word with the same word, so you don?t change the text.

4.0 When you complete the replace function, the system will provide a count of the words you replaced. That gives the number of times you have used the keyword in that page.

5. Using the total word count for the page and the total number of keywords you can now calculate the keyword density.

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Word Power – The Copywriters Thesaurus.

admin    Twitter Marketing     Copywriters, Power, Thesaurus., Word

A few Twitter advertising products I can recommend:

Word Power – The Copywriters Thesaurus.
Word Power Iii, The Copywriters Thesaurus. Write Words That Sell More Product And Make More Money.
Word Power – The Copywriters Thesaurus.

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Hollywood Studios Cut Advertising

Lynn Terry    Twitter Marketing     hollywood, Message, message-through, using-fans, warner, warner-bros, Word

“From Time Warner Inc’s Warner Bros to Walt Disney Co, Hollywood’s stalwarts are employing Youtube and Twitter , consolidating advertising staff, using fans to spread the message through viral marketing — any way to get the word out in an era of stretched budgets.”

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Hollywood Studios Cut Advertising

Twitter pokes at Facebook’s marketing future

Melvin Perry    Twitter Marketing     Facebook, new-focus, reports-point, the-word, Word

Recent reports point again and again to Facebook’s emphasis on the word “like.” What does this have to do with Twitter ’s new focus on the word “anywhere?”

Continued here:
Twitter pokes at Facebook’s marketing future

“Tweet” Yourself To Some Serious Traffic: Twitter Marketing How-To (OfficialWire)

Daryl H. Bryant    Twitter Marketing     Business, celebrity-insight, goes-far, great-way, spread-the-word, stay-connected, Twitter, virtual-water, Word, World

It’s a great way to stay connected with people, to get a “healthy” dose of celebrity insight and to let your world know what you are up to. But Twitter goes far beyond that. It’s not just a virtual water cooler.

Read this article:
“Tweet” Yourself To Some Serious Traffic: Twitter Marketing How-To (OfficialWire)