Wine Party Now – How to setup your own Wine Tasting Party

admin    Twitter Marketing     Party, Setup, Tasting, Wine

Wine Party Now – How to setup your own Wine Tasting Party
You will learn about how to quickly plan and host a wine tasting party, 13 different and fun themes for your wine tasting party, the vital requirements for a party and how to decide on what sorts of food you can serve and with which type of wine.
Wine Party Now – How to setup your own Wine Tasting Party

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The Future Of Wine: Capitalizing On New Opportunities And Preferences – Market Research Report On Aarkstore Enterprise

admin    Web Marketing     Aarkstore, Capitalizing, Enterprise, Future, Market, Opportunities, Preferences, Report, Research, Wine

The Future Of Wine: Capitalizing On New Opportunities And Preferences – Market Research Report On Aarkstore Enterprise

Introduction

Unlike the beer market, wine has not experienced a sustained decline and has continued to grow in value in some regions despite the economic crisis. Success in the market will be driven by appealing to the continuing growth of consumers’ trading up tendencies in core markets while educating and heightening the appeal of wine among new consumers in emerging markets and younger demographic cohorts.

Scope

*Detailed insights and analysis documenting the drivers and inhibitors of the wine market

*Exclusive occasions, market and consumer survey data and analysis covering each category

*Strategic conclusions combined with actionable recommendations for all industry players looking to fully capitalize on this market

*Countries covered: France, Germany, Italy, the Netherlands, Spain, Sweden, UK, US, Australia, Japan, South Korea, China, India, Brazil, and Russia

Highlights

Alcohol sales growth is suffering from the affects of the global downturn, but longer term trends such as moderation for health or expenditure reasons are well established threats. The shift towards premiumization and a higher value/lower volume consumption pattern is set to continue but has lost momentum and is not forestalling the sales decline.

Health is one of the most significant trends influencing CPG brands in the present. Wine is best placed of the three main alcohol categories to capitalize on this, and regular moderate wine consumption has often been linked with health benefits. The industry has adapted further to this trend and lower alcohol wines have already seen some success.

Price and value-for-money are growing as influencing factors in what drinkers consume, where they consume and in what volume. The negative economic backdrop has clearly been a major motivator in this, and has further favored the off-trade over the on-trade.

Reasons to Purchase

*Consumer understanding: obtain a detailed understanding of consumer attitudes and behaviors towards wine

*Market understanding: identify the key wine markets and product innovation trends in 15 countries across four territories

*Ideation: find inspiration for innovative formulations and positioning that takes advantage of consumers’ desires for premium and health attributes

Table of Contents :
Overview 1
Catalyst 1
Summary 1
Table of Contents 2
Table of figures 3
THE FUTURE DECODED 4
INTRODUCTION: Wine is beer’s principal competitor in the global alcoholic drinks market 4
TREND: The overall alcoholic beverage market is defined by its maturity and the moderate consumption behaviors of consumers 4
Sales performance in the alcoholic beverages market highlights the contrast between the saturated, static markets of the West and the developing potential of key emerging markets 5
Trends in consumers’ consumption occasions mirror the flat performance in sales volumes 8
Males remain the dominant gender in overall alcohol occasions, although female consumption is growing stronger 11
Alcohol consumption occasions decline with age as moderation behaviors rise and consumers’ priorities shift 16
Moderation, driven by rising attentiveness to health issues, is increasingly characterizing many consumers’ alcoholic beverage consumption behaviors 20
Moderation has also been influenced by economic circumstances, but consumers remain resistant to the concept of cutting back on alcohol for purely financial reasons 24
Alcohol abstainers: although a minority, those who never drink account for sizeable shares of LDA consumers 29
Key takeouts and implications: growth potential in the alcohol market will be centered on tapping new consumer groups and the sustenance of trading up behavior 34
TREND: Wine is a popular alcoholic beverages category that is not experiencing the same slow sustained decline seen in beer, cider & FABs 35
Wine sales figures show mixed fortunes, although the category is not in the middle of a sustained decline 35
Wine occasions are one of the key consumption occasions in the alcohol market but frequencies in some developed markets are falling 40
Although men typically enjoy more wine occasions, the category is not subject to the pronounced male bias seen in both beer and spirits 45
Wine consumption is still skewed towards older age groups 51
Categorization of wine consumers can cross typical demographic groupings with differing mindsets having important lessons for the industry 54
Key takeouts and implications: the outlook for wine remains more positive than that for other major categories despite the downturn 56
TREND: On and off-trade dynamics in the wine market: consumers’ off-trade consumption is the fundamental driver of category sales 57
The shift in alcohol sales from the on-trade to the off-trade reflects a trend predating the global economic downturn 57
The economic climate is however influencing consumers’ propensity to consume on-trade and also their product choices 63
Recent trends show increased motivation among consumers to consume off-trade 67
Time scarcity and related external pressures on alcohol consumption occasions adds impetus to the move to the off-trade 72
The frequency and location of on-trade consumption habits around the world underlines preferences for moderate relaxed drinking occasions 75
Consumers drink with greater frequency when at home than they do on-trade 80
Brand choice is being influenced by price both on and off-trade, although this is, perhaps surprisingly, more marked off-trade 84
The wine category is rooted in the off-trade in most key markets 90
Wine is less dependent on on-trade occasions than the overall alcohol market FINISH!!!!! 94
Particular pressures on the wine market in the off-trade stem from the so-called ‘discount trap’ 98
Key takeouts and implications: the strength of the off-trade in the wine market continues to offer a reasonable degree of security for the wine industry 100
INSIGHT: Changing consumer preferences in the wine market: food and health associations are strong points for wine 101
Some consumers are shifting between categories based on price and value-for-money considerations, but habit and experiential attributes remain highly important 101
Wine’s continued success is heavily based on its strong association with eating 107
Wine’s popularity by occasion type peaks when matched with food 109
Wine is a fundamentally social consumption experience, influencing its suitability for different types of occasions 118
The influence of health on alcohol choice: wine benefits from widespread awareness and acceptance of certain healthy attributes but still faces challenges in maintaining a credible healthy positioning 119
The popularity of lower alcohol versions of brands reflects both health awareness and the general trend for moderation, but presents problems for the wine market 124
Consumers’ origin and style preferences within wine are influenced by quality, sensory and value factors 128
Distribution channel preferences among consumers are shifting in favor of supermarkets and convenience stores 130
The online channel is influencing consumers’ purchase behavior and is a valuable tool in tracking their changing preferences 131
Authenticity is a growing consumer motivator and stronger point for the wine market 131
Key takeouts and implications: wine continues to capitalize on its association with eating and actively benefit from the moderation of non-food related drinking occasions 133
INSIGHT: Innovation trends in wine: upscale and natural/ethical halo claims lead in new product releases 134
Recyclable is the leading product claim associated with wine, underlining the growth of issues such as ethicality and sustainability in the market 135
Manufacturers have continued to focus on meeting the upscale/premiumization trend despite the economic crisis 137
Mature has emerged as a tag in wine as manufacturers and marketers embrace the core older consumer base more openly 139
Organic claims have become increasingly relevant as a premium measure, but 141
Private label wine releases have been given impetus by the economic backdrop and increased credibility among consumers 143
Key takeouts and implications: tracking the key consumer mega-trends is essential to directing innovation in the wine market 144
ACTION POINTS 145
ACTION: Build a compelling case for brand loyalty in the off-trade 145
ACTION: Be aware of the risks of discounting and promotions to post-recessionary sales and brand equity 147
Pursue approaches that offer price-conscious consumers more flexibility in their spending 149
Be measured in pricing strategies and educate consumers that less is not always better 150
ACTION: Target comfort-based and social occasions 150
ACTION: Look at inorganic growth opportunities through co-operation and consolidation 152
ACTION: Online distribution is a major opportunity for the wine industry 153
ACTION: Social Media presents opportunities for targeting younger wine drinkers 155
ACTION: Enhance approaches to effectively educate consumers 158
Make wine descriptions more useful to consumers 159
ACTION: Be ready for renewed trading up opportunities during the post-recessionary period 159
Maintain a strong focus on innovation and R&D during times of economic uncertainty 159
Start planning for the longer term by continually tracking consumers as an economic recovery begins to become a reality 160
APPENDIX 162
Methodology 162
Further reading and references 163
Ask the analyst 164
Datamonitor consulting 164
Disclaimer 164

For more information, please visit :

http://www.aarkstore.com/reports/The-Future-of-Wine-Capitalizing-on-New-Opportunities-and-Preferences-38293.html

Find More Demographics Articles

Wine In New Zealand – Market Reserach Report On Aarkstore Enterprise

admin    Web Marketing     Aarkstore, Enterprise, Market, Report, Reserach, Wine, Zealand

Wine In New Zealand – Market Reserach Report On Aarkstore Enterprise

Wine in New Zealand industry profile is an essential resource for top-level data and analysis covering the Wine industry. It includes detailed data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive landscape, leading companies and demographic information.

Scope

* Contains an executive summary and data on value, volume and/or segmentation

* Provides textual analysis of the industry’s recent performance and future prospects

* Incorporates in-depth five forces competitive environment analysis and scorecards

* Includes a five-year forecast of the industry

* The leading companies are profiled with supporting key financial metrics

* Supported by the key macroeconomic and demographic data affecting the market

Highlights

* Detailed information is included on market size, measured by both value and volume

* Five forces scorecards provide an accessible yet in depth view of the market’s competitive landscape

* Market shares are covered by manufacturer and/or brand

* Also features market breakdown by distribution channel

Why you should buy this report

* Spot future trends and developments

* Inform your business decisions

* Add weight to presentations and marketing materials

* Save time carrying out entry-level research

Market Definition

The wine market consists of fortified wine, sparkling wine and still wine. The market is valued according to retail selling price (RSP) and includes any applicable taxes. Any currency conversions used in the creation of this report have been calculated using constant annual average exchange rates.

EXECUTIVE SUMMARY 3
CHAPTER 1 Market Overview 7
1.1 Market Definition 7
1.2 Research Highlights 7
1.3 Market Analysis 8
CHAPTER 2 Market Value 9
CHAPTER 3 Market Volume 10
CHAPTER 4 Market Segmentation 11
CHAPTER 5 Five Forces Analysis 12
5.1 Summary 12
5.2 Buyer Power 13
5.3 Supplier Power 14
5.4 New Entrants 15
5.5 Substitutes 16
5.6 Rivalry 17
CHAPTER 6 Leading Companies 18
6.1 New Zealand Wine Company Limited 18
6.2 Delegat’s Wine Estate Limited 21
6.3 Constellation Brands Inc 22
CHAPTER 7 Distribution 25
CHAPTER 8 Market Forecasts 26
8.1 Market Value Forecast 26
8.2 Market Volume Forecast 27
CHAPTER 9 Macroeconomic Indicators 28
CHAPTER 10 Appendix 30
10.1 Methodology 30
10.2 Industry Associations 31
10.3 Related Datamonitor Research 31

LIST OF TABLES
Table 1: New Zealand Wine Market Value: $ million, 2004-2008 9
Table 2: New Zealand Wine Market Volume: Liters million, 2004-2008 10
Table 3: New Zealand Wine Market Segmentation: % Share, by Value, 2008 11
Table 4: Key Facts: New Zealand Wine Company Limited 18
Table 5: Key Financials: New Zealand Wine Company Limited 19
Table 6: Key Facts: Delegat’s Wine Estate Limited 21
Table 7: Key Facts: Delegat’s Wine Estate Limited 22
Table 8: Key Financials: Constellation Brands Inc 24
Table 9: New Zealand Wine Distribution: % Share, by Volume, 2008 25
Table 10: New Zealand Wine Market Value Forecast: $ million, 2008-2013 26
Table 11: New Zealand Wine Market Volume Forecast: Liters million, 2008-2013 27
Table 12: New Zealand Size of Population (million) , 2004-2008 28
Table 13: New Zealand GDP (Constant 2000 Prices, $ billion), 2004-2008 28
Table 14: New Zealand Inflation, 2004-2008 28
Table 15: New Zealand Exchange Rate, 2004-2008 29

For more information, please visit :

http://www.aarkstore.com/reports/Wine-in-New-Zealand-38871.html

Related Demographics Articles

The Future of Wine: Capitalizing on New Opportunities and Preferences

admin    Web Marketing     Capitalizing, Future, Opportunities, Preferences, Wine

The Future of Wine: Capitalizing on New Opportunities and Preferences

Introduction

Unlike the beer market, wine has not experienced a sustained decline and has continued to grow in value in some regions despite the economic crisis. Success in the market will be driven by appealing to the continuing growth of consumers’ trading up tendencies in core markets while educating and heightening the appeal of wine among new consumers in emerging markets and younger demographic cohorts.

Scope

*Detailed insights and analysis documenting the drivers and inhibitors of the wine market

*Exclusive occasions, market and consumer survey data and analysis covering each category

*Strategic conclusions combined with actionable recommendations for all industry players looking to fully capitalize on this market

*Countries covered: France, Germany, Italy, the Netherlands, Spain, Sweden, UK, US, Australia, Japan, South Korea, China, India, Brazil, and Russia

Highlights

Alcohol sales growth is suffering from the affects of the global downturn, but longer term trends such as moderation for health or expenditure reasons are well established threats. The shift towards premiumization and a higher value/lower volume consumption pattern is set to continue but has lost momentum and is not forestalling the sales decline.

Health is one of the most significant trends influencing CPG brands in the present. Wine is best placed of the three main alcohol categories to capitalize on this, and regular moderate wine consumption has often been linked with health benefits. The industry has adapted further to this trend and lower alcohol wines have already seen some success.

Price and value-for-money are growing as influencing factors in what drinkers consume, where they consume and in what volume. The negative economic backdrop has clearly been a major motivator in this, and has further favored the off-trade over the on-trade.

Reasons to Purchase

*Consumer understanding: obtain a detailed understanding of consumer attitudes and behaviors towards wine

*Market understanding: identify the key wine markets and product innovation trends in 15 countries across four territories

*Ideation: find inspiration for innovative formulations and positioning that takes advantage of consumers’ desires for premium and health attributes

Table of Contents :
Overview 1
Catalyst 1
Summary 1
Table of Contents 2
Table of figures 3
THE FUTURE DECODED 4
INTRODUCTION: Wine is beer’s principal competitor in the global alcoholic drinks market 4
TREND: The overall alcoholic beverage market is defined by its maturity and the moderate consumption behaviors of consumers 4
Sales performance in the alcoholic beverages market highlights the contrast between the saturated, static markets of the West and the developing potential of key emerging markets 5
Trends in consumers’ consumption occasions mirror the flat performance in sales volumes 8
Males remain the dominant gender in overall alcohol occasions, although female consumption is growing stronger 11
Alcohol consumption occasions decline with age as moderation behaviors rise and consumers’ priorities shift 16
Moderation, driven by rising attentiveness to health issues, is increasingly characterizing many consumers’ alcoholic beverage consumption behaviors 20
Moderation has also been influenced by economic circumstances, but consumers remain resistant to the concept of cutting back on alcohol for purely financial reasons 24
Alcohol abstainers: although a minority, those who never drink account for sizeable shares of LDA consumers 29
Key takeouts and implications: growth potential in the alcohol market will be centered on tapping new consumer groups and the sustenance of trading up behavior 34
TREND: Wine is a popular alcoholic beverages category that is not experiencing the same slow sustained decline seen in beer, cider & FABs 35
Wine sales figures show mixed fortunes, although the category is not in the middle of a sustained decline 35
Wine occasions are one of the key consumption occasions in the alcohol market but frequencies in some developed markets are falling 40
Although men typically enjoy more wine occasions, the category is not subject to the pronounced male bias seen in both beer and spirits 45
Wine consumption is still skewed towards older age groups 51
Categorization of wine consumers can cross typical demographic groupings with differing mindsets having important lessons for the industry 54
Key takeouts and implications: the outlook for wine remains more positive than that for other major categories despite the downturn 56
TREND: On and off-trade dynamics in the wine market: consumers’ off-trade consumption is the fundamental driver of category sales 57
The shift in alcohol sales from the on-trade to the off-trade reflects a trend predating the global economic downturn 57
The economic climate is however influencing consumers’ propensity to consume on-trade and also their product choices 63
Recent trends show increased motivation among consumers to consume off-trade 67
Time scarcity and related external pressures on alcohol consumption occasions adds impetus to the move to the off-trade 72
The frequency and location of on-trade consumption habits around the world underlines preferences for moderate relaxed drinking occasions 75
Consumers drink with greater frequency when at home than they do on-trade 80
Brand choice is being influenced by price both on and off-trade, although this is, perhaps surprisingly, more marked off-trade 84
The wine category is rooted in the off-trade in most key markets 90
Wine is less dependent on on-trade occasions than the overall alcohol market FINISH!!!!! 94
Particular pressures on the wine market in the off-trade stem from the so-called ‘discount trap’ 98
Key takeouts and implications: the strength of the off-trade in the wine market continues to offer a reasonable degree of security for the wine industry 100
INSIGHT: Changing consumer preferences in the wine market: food and health associations are strong points for wine 101
Some consumers are shifting between categories based on price and value-for-money considerations, but habit and experiential attributes remain highly important 101
Wine’s continued success is heavily based on its strong association with eating 107
Wine’s popularity by occasion type peaks when matched with food 109
Wine is a fundamentally social consumption experience, influencing its suitability for different types of occasions 118
The influence of health on alcohol choice: wine benefits from widespread awareness and acceptance of certain healthy attributes but still faces challenges in maintaining a credible healthy positioning 119
The popularity of lower alcohol versions of brands reflects both health awareness and the general trend for moderation, but presents problems for the wine market 124
Consumers’ origin and style preferences within wine are influenced by quality, sensory and value factors 128
Distribution channel preferences among consumers are shifting in favor of supermarkets and convenience stores 130
The online channel is influencing consumers’ purchase behavior and is a valuable tool in tracking their changing preferences 131
Authenticity is a growing consumer motivator and stronger point for the wine market 131
Key takeouts and implications: wine continues to capitalize on its association with eating and actively benefit from the moderation of non-food related drinking occasions 133
INSIGHT: Innovation trends in wine: upscale and natural/ethical halo claims lead in new product releases 134
Recyclable is the leading product claim associated with wine, underlining the growth of issues such as ethicality and sustainability in the market 135
Manufacturers have continued to focus on meeting the upscale/premiumization trend despite the economic crisis 137
Mature has emerged as a tag in wine as manufacturers and marketers embrace the core older consumer base more openly 139
Organic claims have become increasingly relevant as a premium measure, but 141
Private label wine releases have been given impetus by the economic backdrop and increased credibility among consumers 143
Key takeouts and implications: tracking the key consumer mega-trends is essential to directing innovation in the wine market 144
ACTION POINTS 145
ACTION: Build a compelling case for brand loyalty in the off-trade 145
ACTION: Be aware of the risks of discounting and promotions to post-recessionary sales and brand equity 147
Pursue approaches that offer price-conscious consumers more flexibility in their spending 149
Be measured in pricing strategies and educate consumers that less is not always better 150
ACTION: Target comfort-based and social occasions 150
ACTION: Look at inorganic growth opportunities through co-operation and consolidation 152
ACTION: Online distribution is a major opportunity for the wine industry 153
ACTION: Social Media presents opportunities for targeting younger wine drinkers 155
ACTION: Enhance approaches to effectively educate consumers 158
Make wine descriptions more useful to consumers 159
ACTION: Be ready for renewed trading up opportunities during the post-recessionary period 159
Maintain a strong focus on innovation and R&D during times of economic uncertainty 159
Start planning for the longer term by continually tracking consumers as an economic recovery begins to become a reality 160
APPENDIX 162
Methodology 162
Further reading and references 163
Ask the analyst 164
Datamonitor consulting 164
Disclaimer 164

For more information, please visit :

http://www.aarkstore.com/reports/The-Future-of-Wine-Capitalizing-on-New-Opportunities-and-Preferences-38293.html

Making Wine From Apples

admin    Misc     Apple's, From, Making, Wine

Many different wines can be made from apples, either by themselves or in combination with other fruits. No one variety is known to be outstanding on its own but cooking varieties make better wine than dessert varieties.
Experience over many years has shown that a combination of cooking, dessert, crab apple, pears and quince make the most attractive wine of all. Apples respond well to most yeast’s but especially to champagne yeast.
Although perfect fruit is desirable for most wines, windfall apples make excellent wine. The apples do not need to be peeled or cored, but naturally any badly bruised parts that have turned brown should be cut away, with any parts infected by a maggot.
Apples are sometimes hard to crush but various answers have been found to this problem. Perhaps the easiest is to wash the apples in a sulphite solution of about 100 ppm, so removing dust, leaves and grass at the same time as killing off unwanted micro-organisms. Next, drain off the surplus water, pack the apples into polythene bags and place them in a freezer for 48 hours. When thawed they should be soft enough to crush with your hands.
If a freezer is not readily available, place the washed apples – a few at a time – in a polythene bag and hit them with a mallet, wooden rolling pin or steak hammer. When each bagful is crushed, drop the contents into water containing sulphite and citric acid to prevent oxidation.
A third method is to place the apples in a strong polythene or wooden bin and to ram them with a 10 cm. (4 in.) cube of wood on the end of a broom handle.
Another way is to liquidise them, and yet another is simply to cut each apple into about 16 pieces. Coarse mincing is not recommended unless it is known for certain that the metal, from which the mincer is made, does not react to acids.
Apples should always be fermented on the pulp. If you lack a big enough bin for this purpose, a heavy gauge, large polythene bag inside a cardboard container may be used very effectively. The neck can be gathered and fastened with a rubber band or a wire tie – not so tightly, of course, that the carbon dioxide cannot escape.
After pulp fermentation a press is needed to extract all the juice. Bale the pulp out of the bin into a freshly sterilised hessian, linen or nylon bag placed inside the press. At first the juice will run free, and then a little shaking-up of the bag will encourage even more to do so. When pressure is applied, do so intermittently rather than steadily; a better run is thereby obtained. When you are satisfied that no more juice can be extracted, the apple cake can be used to make a second-run wine.
Often elderberry, or blackberry, or damson, or plum, wine is being made at or about the same time. The addition of the applecake to the other fruit improves the body and flavour of that wine. Alternatively, the two pulp residues may be mixed together and added to a grape juice concentrate wine to improve its body and flavour. Spent apple and elderberry pulp mixed with a white grape juice concentrate can make an attractive rose.
It is always worth making the maximum amount possible of apple wine. It blends well with other wines, is useful for topping up jars that are not quite full – no matter what the wine they contain – and it makes an excellent base for liqueurs.

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Millennial Talks About Winery Websites, Marketing and Wine Clubs

admin    Website Marketing Companies     About, Clubs, marketing, Millennial, Talks, Websites, Wine, Winery

Interview with Leah Hennessy ? Millennial, Owner of ‘Millennier Wine Sales’ and author of the blog ‘The Millennier: Wine + Millennials’. During our meeting we discussed what she likes and dislikes in a winery website, ways to attract Millennials to buy your wine and join your wine club. What I love most about Leah is her advice is easy to follow and actionable!!!!!

What do you consider to be the Millennial age range? – You can go to a dozen different places and get a dozen different age ranges. Personally, I consider anyone born after 1978 to be a Millennial. But more important then age, what truly makes a Millennial are the shared experiences of a generation that have shaped us all in a similar way.

Why are Millennials buying wine? – Many of us have graduated from college and identify drinking wine as a symbol of our new mature, independent status and lifestyle. We’re basically like everyone else – we are looking for wines to celebrate special occasions, to share with friends and to drink with dinner.

Why do you go to a winery website? – I think most Millennials don’t associate wineries with websites. So if I’m drinking a wine and see a url, or see that a winery is following me on Twitter, I may go check it out. But I have to be looking for it specifically.

What do you look for in a winery website design? – Good design and information that is easy to access. And DON’T use the same design you’ve had for the last 20 years!!! Look at your web design kind of like a hair cut ? you might be really comfortable with the same hair cut you’ve been getting for the last 20 years, but by now you are looking PRETTY dated with that ‘do. Update it! And just like a haircut, take a look at current magazines and pick out what you really like that is going on RIGHT NOW and incorporate those elements into your design — It will work wonders.

- PS: We don’t mind scrolling down to read the whole page so don’t kill yourself trying to fit everything in one screen with no scrollbar.

Do you prefer Flash websites? (I’m asking this because many wineries feel Millennials are attracted to websites with all the bells & whistles.) – You have to understand, I (and Millennials in general) are on the Internet ALL THE TIME. We just want to be able to access the information we’re looking for quickly and easily. So if the Flash is well done and I can still get to the information, then it’s fine. But if it’s over-stylized or unprofessional then I won’t be going back. So really, whether a site has Flash or not makes no difference to me (we really don’t need the all the bells and whistles) ? it’s all in how well put together it is and how much it excites me about the wine.

How do you feel about websites that open to music or someone talking to you? – Everyone I know HATES that ? especially if I’m at work! Maybe because it reminds us too much of our old MySpace pages [that opened to music].

What irritates you the most about winery website’s? – Sites that still have old, dated designs, pixilated images, spontaneous music – also when a site does not have enough information, and/or when the site is difficult to navigate. These things drive me CRAZY, but I’m always amazed at how many are out there. These businesses are shooting themselves in the foot by having these old or unprofessional websites representing who they are to a consumer group they want to impress. When I sat down with Morgan First [Marketing and Community Director for 'The Second Glass' wine magazine and website], the state of many winery websites is one of the first things we ended up discussing. Morgan relies on these sites for information on upcoming articles and/or tastings. She wants to get her information quickly and easily and does not want to be bogged down with poor navigation, out-dated text, and slow loading graphics.

What information do you look for in a winery website? – Where you are!!!! If you’re based in the Willamette Valley, Oregon, I want to know it. After that, I want your branding to make me excited about your wine! For anyone who doesn’t understand what branding is, it’s your identity and point of view (POV) that you show the world – this is what makes you stand out.

- For example, Red Cap Vineyard’s POV centers around the young family that owns and works the vines in their Howell Mountain vineyard. They back this ‘branding’ up with pictures showing the family actually working in the vineyards and in their text with such headings as “Is Daddy Out Kissing the Grapes Again?”

- After the home page, I go right to the wines section and look at the prices. If you’re charging a lot of money for your wines, then you better have an impressive website.

What makes you want to return to a winery website? – I would go back for more information, to buy wine (especially if there was a sale or the shipping was free) and maybe to check out their blog and see new pictures ? but I would only do this if I knew the blog and gallery were updated regularly.

What type of internet connection do you have? – Very fast. This is true for most Millennials and if they don’t have a fast Internet connection at home, then they would definitely have one at work.

Do Search Engines figure into your search for good wines? – Not often. I never blindly search for wines on the Internet. I have to have heard of a specific region, wine or winery before I will go searching for them on the Internet.

Do many Millennials access winery websites using mobile devices? – I do look at websites using my mobile device, but if your site doesn’t look good on my mobile browser its not a deal breaker. However, if you do decide to create a mobile version of your website, be sure to FLAUNT IT. Maybe even incorporate your technical experience into your POV.

I read about how Millennials live and breath on Facebook and don’t really even check their email ? is this true?? If so, would an eNewsletter campaign even work with them? – If you are going for Millennials, then you should know that eNewsletters = junk mail. If you truly want a Millennial following, create a FaceBook ‘fan page’ for your winery, then utilize it as another mailing list. If you’re not sure how to do this, you can read my article on FaceBook for Wineries and if you still need some help, reach out to any Millennials you may know and have them show you the ropes. They can be your FaceBook expert and teach you its ins and outs as well as proper FaceBook etiquette.

Wineries are being told left and right to use Twitter. But how effective is using Twitter to attracting Millennial attention? – Even though there are nowhere near as many Millennials on Twitter as there are on Facebook – it’s still a very important tool in your social media kit because there are millions of other potential consumers there to connect with.

What other social networking sites do Millennials go to regularly in regards to wine? – Yelp is a review website and is incredibly valuable to anyone who goes out to a restaurant and/or BUYS WINE. If you sell wine then I would see if you are listed on Yelp and if you have any reviews.

You suggest in your Millennial Wine Club Outreach article that wineries should offer a lighter version of their wine club to Millennials ? wouldn’t doing something like this alienate their existing Wine Club members? – No. As long as your rules are clearly posted, then why should your existing members get upset? After all, I don’t get ticked off when my bank offers discounts to students! I understand where they’re at and why they need the discounts. The same goes for us Millennials. Most of us are paying off student loans or saving to buy a house and may be more likely to join your wine club if you have a ‘lighter’ version that we can more easily afford. And we are very picky about what wine club we want to join. The club needs to offer good discounts, good shipping and treat us with respect.

I can’t thank Leah enough for her insightful and easy to implement ideas that can help you reach out to Millennials and hopefully, make them loyal wine buyers! You can check out her blog at http://millennier.wordpress.com/

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