How to use Google Wonder Wheel for keyword discovery

admin    Google Optimization     Discovery, google, Keyword, Wheel, Wonder

Whether you are looking for a hot topic to write an article, create a video, or build a PPC campaign around, the Wonder Wheel is a must use tool.  Now there are several Google keyword tools to maximize your selling prowess, but none give as descript a trail as the Wonder Wheel.  I’m talking about a simple bread crumb trail here.  Success with internet marketing keyword discovery comes from understanding where the individual searcher is going or leading to with their search.  This requires being able to drill down from the start of a search to the final destination.  Your success will come from having your presence (article, video, PPC ad) at all points along the path of the search that is congruent with the value you share.  Let me show you how it works.

I’ve provided a live link to follow the instructions step by step for visual reference along an example search.

Be sure to use all the FREE Google tools in combination to provide for best results in your efforts.  I hope this new tool adds to your income producing abilities and success going forward.  For more about me and what I’m doing visit my blog & website.

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Using Keywords pt 5 – Google’s Wonder Wheel

admin    Google Optimization     Google’s, Keywords, Using, Wheel, Wonder

Find More of Your Keywords Using – ‘Wonder Wheel’

We have put in our keyword, ‘German Shepherds” into the Google search engine and clicked on the search button to get our results.  At the top of the search listings you will see a link titled, ‘show options’. Click on it and a sidebar will open up.  This sidebar full of information directly related to your search and is Google’s present to you in helping you to do your keyword research.

It’s a Carnival of Ideas and Information

You can now easily find videos, photos, forums, and reviews which are directly related to your German shepherd keyword research. You can easily see what the search results have been through as far back as a year and as recently as 24 hours ago. Take a few minutes to explore and click on each of the links to see what is available.

Having this information at your fingertips is very powerful stuff.  In the past it would take days and days of research to put together enough research to build your site. Now, literally in a few minutes, you can have and see the information and content that Google likes.

But it gets even better.

The Wonder Wheel

Further down the options sidebar is the Wonder Wheel link. When you click on it, the wonder wheel appears with your keyword in the center and Google’s related search options.  If you want to drill down even further, you can click on one of the options and a new wonder wheel will appear, offering even more related keyword searches.

Actually, these keywords aren’t just suggestions, they are actual results fom Google’s search engine. Google is giving you the exact keywords and phrases that people are actually typing into the search engine when looking for information related to German shepherds.

But Don’t Get Lost

Make sure to keep focused. It’s not unusual to keep clicking just to see where it will take you. So play around for a few minutes, but remember, that you still have to go back and put those keywords into the Google keyword tool in order to get results to see how many people are actually using those keywords for searches.

The other good news here is that you will have plenty of ‘long tailed keywords’ to work with. This is where you will find those golden keyword nuggets that were mentioned  in an earlier article.

Putting This Information to Use

When writing articles, I don’t mind if only a few hundred people are searching for that keyword. I will write an article around that subject and usually end up on the first page of those particular search results. And when you have 100 – 200 articles written down the line, those small numbers really add up.

But when using keywords to name your site, I would want the biggest of the smaller searches and then use other related keywords to build the site up with.

Have fun with your keywords and don’t look for fantastic success overnight. Build a solid foundation and you will be guaranteed long term success.

Be Fearless

Billy Ojai

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Sacramento Web Design Providers: Guess Which Way the Wheel is Turning!

admin    Web Marketing     design, Guess, Providers, Sacramento, Turning, Wheel

With the advent of the Internet and rapid increase in the number of online business firms and viewer response to web advertising, it comes as no surprise that more and more website owners are looking to re-vamp their online appeal. In Sacramento, Web design providers like Wheel Medica.com are increasing finding their customer base growing with repeat business pouring in from satisfied clients having increased and targeted visitor response after signing them on for giving their old website a make-over or simply getting a creatively designed, strategically marketed one made by these leaders in Sacramento Web Design providing services.

What the company discloses about the secret behind its success in achieving mass appeal is that it is their ability to take time out to understand the minutest needs of a client and then offer effective, aesthetically appealing and marketable solutions in Sacramento Web Design that holds them in good stead with the most discerning of clients. It is the most effective and ancient of all marketing and customer service etiquette: to lend a friendly ear to the customer looking for quality solutions and provide him with more than one attractive option, which shows wider range of thinking and also paves the way for building upon the enthusiasm of the design firm towards being the best that Sacramento Web Design has to offer.

The idea behind any great Sacramento Web Design firm that is consistently in profit, in terms of providing both ROI (Return on Investment) and garnering extremely satisfying customer reviews and testimonials is to show steady, dedicated and updated results when providing appealing web site design to energize customers and grow revenues. For any online business solutions support firm today to stay in the running and be a leader in the field of Sacramento Web Design providers, it is necessary to understand that it is not only the experience, caliber, team spirit and technical expertise of a creative web design team that is important, but also have the combined efforts of professionals in the field of web site search engine marketing. This is the further back-up team for any online business owner looking to generate the right leads and get favorable results from targeted visitor traffic to a website since these experts supported the Sacramento Web Design professionals are the ones that can help drive prospects to the client’s web site.

To learn more about Sacramento Web Design firms and the services they offer; mission statement, get a free quote and the success stories from former, totally satisfied clients who are real people-like you and me- you do not have to look very far. Wheel Media and others specialists in Sacramento Web Design are just a click away. So, there is something to be said about the power of the Internet after all, isn’t it?

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Brainstorming using the Google Wonder Wheel

admin    Website Marketing Resources     Brainstorming, google, Using, Wheel, Wonder

Ok, the first time I heard about the Google Wonder Wheel, my initial reaction was the “Wonder what?”. But then I had one of those “Aha!” moments and realized how powerful it could be to use for brainstorming.  I will walk you through how to use the Google wonder wheel. So lets start with an example close to home, I recently needed ideas for what to add to this blog that were relevant to our readers. So my first step was to log in to our web analytics system and find out what keywords our visitors were using to find our website content.

The keyword phrase that stuck out the most was “i need help marketing” which is perfect for our website content because our web address (domain name) is NeedHelpMarketing.com. So naturally it is a perfect keyword phrase to focus on, but the real question I wanted to find out is what you, our readers, want help marketing about. Please do leave comments for marketing questions and future topic ideas.

Now that we know what keywords people use to find our website on the Google search engine. We can then find out more about what related topics they are interested in. I encourage you to try this out for yourself as we go along.

First Step: Go to Google and enter your search phrase Second Step: Click the “Show Options” option on the top left side of the results Third Step: Next click on the “Wonder Wheel” option on the left hand column

You should now see the search results represented in a diagram similar to this:

Google Wonder Wheel Example

In looking at the above example you can see more refined and more specific topics centered around our initial search phrase “i need help marketing” and by clicking any of these links you can see further results and drill into these topics for more information.

Key topics for future topics should concentrate on:

Internet Marketing Help SEO Marketing Affiliate Marketing Marketing Graphic Design Marketing Help Coaches Google Wonder Wheel – Related Topic Results

By taking this a step further and clicking on one of the results you can see more specific related topics of interest (shown above). The power of the wonder wheel is that it is such a natural way to brainstorm and very much mimics using pen and paper or a white board. Think about when you are brainstorming in a team and are making groups of ideas and drawing lines linking similar topics. In a very visual fashion Google is helping you to brainstorm using their vast knowledge of years of analyzing what people search for and how topics are connected together. From a brainstorming and market research perspective that knowledge is priceless.

Very specific related topics and ideas for future website content:

Marketing with Postcards Marketing with Meaning Marketing with Color Marketing with Facebook Marketing with Twitter Marketing with Care Marketing with Flair

For another technique that is just as powerful take a look at Idea Generation using Word Clouds

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