How to analyze website visitor traffic in SEO Internet Marketing

admin    SEO     Analyze, Internet, marketing, Traffic, Visitor, website

How to analyze website visitor traffic in SEO Internet Marketing

As visitor traffic analysis topic is mentioned here, you may think it is the matter of course that the analysis should be done for effectiveness of any SEO Internet Marketing actitivies. All may have agreeed upon this, but not all have done the visitor traffic analysis properly to obtain good results from their SEO internet marketing activities. Three below factors are important to be analyzed for SEO internet marketing campaign to achieve the set goals

First of all, let’s talk about targeted traffic on keywords. Tracking how your keywords are working effectively or not is very important. An SEO expert needs to track if the chosen keywords are attracting the targeted audience. A keyword can appeal targeted or generic traffic, but all the SEO professionals’ goal is to get the targeted audience. Besides analyzing the popularity, competition of the keywords for selection, it is necessary to research and select the keywords that are as best relevant to your services or products as possible. It is very clear that “creative internet marketing” will attract general traffic that needs to get information about creative internet marketing, but “SEO internet marketing” will be more specific; or “travel SEO” will target to the specific audience who is interested in SEO services for hotels.

Furthermore, a successful SEO Internet marketing campaign will brings the qualified traffic. Qualified traffic means targeted traffic that really enhances your conversion rate, and needs our great efforts in sourcing and selecting more precise and well defined keywords, location keywords, ect. A SEO expert must know the demographics and psychographics of the targeted traffic to bring the qualified audience. Let’s take an example, if you are offering SEO internet marketing services to small and medium business clients in Vietnam, keywords such as SEO Vietnam, cheap SEO Vietnam, small business SEO Vietnam, etc can be optimized to your website.

The last but not the least factor is the visitors’ activities analysis. Time on page and especially conversion rate play an important role in a successful SEO internet marketing campaign, so a professional SEO often keeps eyes on visitors’ activities on the specific landing pages. We need to scientifically design the menus, call to action buttons and content on website and landing pages for visitors’ ease to redirect and make decision. If you want turn your targeted visitors to buyers, you should spend time and thoughts on designing logic pages. A contact us, live support or add to cart button should be placed at a convenient position on your services or products landing pages where those who are interested in your services or products can contact and order your services or products. As long as you experience no improvement in their visitors’ activities on or conversion rate from your website/pages, you need to make adjustments or change to the landing page for better conversion rate. Conversion rate is the percentage of total traffic converting into actual sale or leads.

For now we can start a successful SEO internet marketing campaign with the above suggested visitor traffic analysis. Just focus your efforts on analyzing visitor traffic to gain targeted audience, qualified traffic and tracking visitors’ activities to achieve your final goal of high conversion rate for your website. The suggested factors are just in brief, but your practice for specific SEO internet marketing campaign will make perfect.

Web Design Layout For More Visitor Sign-ups

admin    Web Design     design, Layout, More, Signups, Visitor

Web Design Layout For More Visitor Sign-ups

The big problem facing a lot of Internet Marketers is what is the ideal web design layout for their squeeze page to achieve the highest conversion rates.

The moment your visitor lands on your web page a handful of questions will be racing through their minds.

Does the landing page deliver on the promise of the domain name or the article that was written about it?
Is it obvious what this web page’s objectives are?
Can this page really help me with my problem?

There are no doubt many more subconscious questions that often relate to the web design layout itself.

You only have a few seconds to communicate your message to your visitor, and get them to willingly leave you their email address, so it’s vitally important that the web design layout of your page has been thoroughly researched and split tested to establish a winning formula.

Here is a list of what is essential for a highly converting web design layout:

Keep the important stuff at the top. A bad web design layout will have the sign-up box located at the bottom of the page, so the visitor will need to scroll down the screen to see it. On a good layout the sign-up box is immediately to the right of a video or picture of the product, where your eye is naturally drawn, so there is no scrolling needed to see the call-to-action.
Use photos of the person whose product it is. You feel like there is a real person behind the product being promoted. So you naturally get a feeling of trust, almost like you know them!
The use of video on your squeeze page immediately grabs the attention of your visitor. You are engaged by the visual message the moment the web page displays. Make sure it is displayed at the top left of the page, so you leave the top right available for your sign-up web form.
Use a clear, simple and specific web design layout. The more links and banners you have on your webpage, the less likely your visitors will follow the desired action of leaving their email address because you are offering them more than one option.
Get your product designed as a 3D image and have it displayed near your sign-up box. The perceived value to your customer will increase if they can visualize it as a “real” product.
The use of strong, vibrant colours can really help to attract your visitor to your page. Use a strong colour where you want to highlight a “call-to-action. ”
Strong eye-catching graphics can really steer your visitor to your call-to-action. A great visual trick is to include an arrow pointing to your sign-up box with a strong message like “Exclusive FREE information here”. Your visitor’s eye will naturally be drawn along the arrow and the word “free” will grab their attention on the way.

Here are just a few of the ways to achieve a highly converting squeeze page.

Web Designing Tips to Keep Your Visitor on Board

admin    Web Design     Board, Designing, Keep, Tips, Visitor

Web Designing Tips to Keep Your Visitor on Board

The biggest problem that most websites face is with their bounce rates. Websites that are unpopular or do not have enough material to attract the user’s attention are known to have a high bounce rate. Most search engine optimizers who are also responsible to study the performance of the websites, are busy understanding how the bounce rate of the websites can be controlled and the return ration of the visitors can be improved. Here are some such examples that will help you understand the importance of web designing in this process and how people can take assistance of their web designing company to accomplish this task.

The biggest mistake that people commit is to create a lot of hype about their website in the site itself. It is high time they understand that this is not the right place for hype creation. People who have already landed on your website are now looking for some matter, they are wanting to learn something from your website, hence make sure that you have some informative stuff added in there, so that the user is satisfied to visit your website. In the same way it is also important to keep adding newer stuffs to your website content so that the re-visitors have something to look forward to.

Most visitors enter your website through the search engines. The websites are ranked in the search engine through the keywords, if a particular keyword is ranking in the search engine, it should also be present in your website pages, so that the user finds certain relevancy. Here is where the web designing company also plays a role. While they are designing the page, they must make sure that all these important keywords are also present in the title tags, meta tags and alt tags of the web pages, so that the ranking procedure is made easier.

In order to make websites creative and exceptional, web masters make the mistake of making their website complicated from the user’s point of view. The instructions provided to the web designing companies are such, that the web designers land up making a undoubtedly creative site, but be sure that it will be of no use to the user or the search engine. In order to make sure that the search engines are being able to crawl into your website and the end users are being able to freely move around in your site, make sure that your navigation is absolutely simple and easy. A good navigable site provides liberty to its users to move around freely in the site and to provide a lot of cross sectioning. This is a good way to catch the crawler’s attention too.

These tips are essential requirements of web designing which are also helpful in ensures that your visitors are always on board and have enough to return to your site every now and then.

Find More Web Design Tips Articles

Hit the Bulls Eye with Visitor Segmentation

admin    8615     Bulls, Segmentation, Visitor

Hit the Bulls Eye with Visitor Segmentation

Do you really believe that feeding your website with great content, updating it regularly and making it up & running is enough for a successful online business?

The above approach may be good just to keep pace with your competitors, however to overtake them you need to go a step ahead by TARGETING your visitor segments.

What it implies: Take a simple example of buying a product or service. The way segment of buyers like you will identify your need for any product/service will certainly be different from other segment of buyers.

What needs to be done: List down your segments of visitors. Brainstorm on the way each segment of visitors needs to be TARGETED. There may be different preferences and needs for such segments and you will have to tailor your content, offers based on what would click with each one of them. This practice is collectively named as SEGMENT TARGETING .

What you can expect: Focused visitor experience will dramatically improve conversions i.e. more visitors becoming your customers. Moreover it will help you understand what is HIT with the visitors and where you need to bring further customization.

Practical Example: You have a computer training school & you organize following classes on a regular basis:

Apple Final Cut Pro 6.0 Adobe Fireworks CS3 Java C Sharp Adobe Illustrator CS3 Logic 8 Adobe Illustrator CS3 Adobe Photoshop CS3 Adobe InDesign CS3 QuarkXPress 7 Soundtrack Pro Apple Motion 3.0

Standard Way to present this is to show all the classes in the ‘available courses’ link in top navigational menu. This approach is sure to confuse the user as he will have to go through courses which he doesn’t want to attend or is least interested in knowing about. Most likely the visitor will opt-out in absence of the website’s inability to provide him what he wanted affront.

More Cutting Edge approach will be-
Create three entry points on the website – each for

Video Professionals Web Developers Graphic Designers

When the visitor clicks on specific entry point, display courses which best suit the category.

Examples:
If the visitor clicks on the “Video Professionals” button, the courses displayed will be

Soundtrack Pro Apple Motion 3.0 Apple Final Cut Pro 6.0 Logic 8

If the visitor clicks on the “Web Developers” button, the courses displayed will be

Adobe Dreamweaver CS3 Adobe Fireworks CS3 Java C Sharp

If the visitor clicks on the “Graphic Designers” button, the courses displayed will be

Adobe Photoshop CS3 QuarkXPress 7 Adobe InDesign CS3 Adobe Illustrator CS3

The above examples are a precursor of what has to be done and generates value for both visitors and you. AfterTheNet’s specialized research shows that the practice of SEGMENT TARGETING is widely practiced across industries. Apart from grossly improving the quality of your website, this practice will immensely catapult the RECALL VALUE of your website among both your visitors and customers.

Banner Ad – Increase Your Site’s Visitor Count Using These Interactive Online Ads

admin    Web Marketing     Banner, count, Increase, Interactive, Online, site’s, These, Using, Visitor

Banner Ad – Increase Your Site’s Visitor Count Using These Interactive Online Ads

Also known as web banner, Banner ad is a form of advertisement used on internet. This mode of online advertising involves placing of an ad on a web page. This ad can be placed anywhere on the web page and normally it is used to attract traffic to the source website (the website, which places its ad on other websites), as these advertisements are hyperlinked. Incorporating an image (gif, jpeg etc.), multimedia technologies, JavaScript program, animation, sound or video, these ads may be made look very catchy and pulsating. This is mostly used by professional of SEO agency to attract visitors.

Images used in these advertisements deal with a high-aspect ratio; therefore, it is referred as a banner. Search engine marketing consultant places these images on a website which deals with better content or which has a better visitor influx. This helps the source website in getting more traffic, as the more people will visit the advertisement-incorporating web page the more they will click on ads, which directly leads to greater visitor influx on the source site. The event of clicking on the ad and landing on the advertiser’s web page is known as ‘click through’ while the event of displaying of ‘ad’ on a web page is known as ‘impression.’ Also known as ‘pay per click’ deal, this helps the advertisement-incorporating website in gaining some profit, as when a visitor land to the advertiser’s web page via ‘ad,’ advertiser sends some money to the content provider site (site on which ad banner is displayed).

A very important online marketing tool, web banners’ functions are similar to the function of traditional advertisements. If you too want to increase visitor count of your website, you can imply ad banners. There are many companies, which will help you in doing this but agencies of SEO USA is among the best. They offer a flawless service to satisfy their clients.

Park Visitor Welcome Kits Offer A Unique Space To Reach Target Audiences

admin    Web Marketing     audiences, Kits, Offer, park, Reach, space, Target, Unique, Visitor, Welcome

Park Visitor Welcome Kits Offer A Unique Space To Reach Target Audiences

Companies are continually searching for new and effective ways to reach their target audience.  As the media world shifts, it becomes more important than ever to find avenues to reach large yet targeted markets.  For example, a tool company that <a rel=”nofollow” onclick=”javascript:pageTracker._trackPageview(‘/outgoing/article_exit_link’);” href=”http://www.governmentsolutionsgroup.com”target=”_blank”>advertises</a> on a home improvement program will most likely reach more potential costumers than if they advertised during a game show.  Outside of television though, there are few avenues available where companies can gain both wide exposure and reach a targeted audience.  The Park Visitor Welcome Kit does just that.

There are 730 visits to state parks each year.  In parks that offer the kits, a park ranger greets visitors by handing them a Park Visitor Welcome Kit.  The kit offers companies a unique way to target a premium consumer base.  A State Park Visitor Profile shows the average visitor’s median income is ,000+ per year.  28% have a Master’s or Doctorate degree, and 33% have a Bachelors degree.  Therefore, a typical visitor is more educated and has a higher income than most.  The “green” aspect of the companies advertising in <a rel=”nofollow” onclick=”javascript:pageTracker._trackPageview(‘/outgoing/article_exit_link’);” href=”http://www.zoomerang.com/Survey/thankyou.zgi?p=WEB227TU797DD7″target=”_blank”>The Park Visitor Welcome Kit</a> is especially appealing to this demographic.

For 2009, the projected readership of The Park Visitor Welcome Kits is over 18 million adults.  With so many eyes looking over the kits, more and more companies are taking advantage of this targeted way to reach these consumers. The kits are designed to inspire and inform; they include a map and other useful state-specific and regional park information.

Copyright © Shari Boyer

More Target Audience Articles

Video Ads Uplifting (to Visitor Numbers and Search Queries)

admin    Web Marketing     Numbers, Queries, Search, Uplifting, Video, Visitor

.Fox, Fox International Channels’ global online ad network, commissioned comScore to study the effectiveness of video ads on brand engagement in the UK last year. Four industries, four campaigns and 300 million impressions later, the results are in: video ads provide “significant uplift” to visitor numbers and advertiser search queries, as MediaPost reports.

And by “significant,” we mean significant. Over a four-week period, the average uplift for the four campaigns after users viewed a video ad was a seven-fold increase in site visitors. Consumers were also three times as likely to search on brand terms or relevant generic terms after viewing a video ad.

In the press release, comScore said:

Confirming expectations and previous industry understanding, video was able to generate a more immediate impact in the first five exposures than display ads in terms of increases in site visitation and search queries; however, behavioural response for those exposed to display climbed steadily as the number of ad impressions increased. . . .

The study underscores the fact that consumer search behaviour is positively impacted by the presence of display or video advertising — even in the face of minimal clicks. In each of the four campaigns, search activity increased significantly when consumers were exposed to these online ad formats, suggesting that the last click on a search ad should not be given 100 percent of the credit in attribution studies.

So it looks like it’s another example of the principle we shall now call Avinash’s Wife (you know, like Occam’s Razor?):

Giving all of the credit to the first click is “like giving all of the credit for marrying my wife to my first girlfriend.”

The study also compared the results side-by-side with a print campaign. Compared to print, users were 28% more likely to visit the brand site if they’d seen the video ad, and almost twice as likely to search for the trademark.

The study focused on sites in the Travel, Finance, Government and Utilities verticals and used comScore’s single-source panel methodology. A matched pair sample compared the habits of users exposed to the ads with a control group not exposed to the ads, controlling for behavioral and demographic differences. (Meaning: comScore used its panel of UK users and selected pairs of people roughly the same demographically and behaviorally. One person was exposed to the video ad; the other wasn’t. Then they compared the two groups’ behavior.) The study made sure that users in both groups visited the same sites, but the control group didn’t see the video ads.

What do you think? Have you seen results from video ads—and how many exposures did it take?

Pilgrim’s Partners: SponsoredReviews.com – Bloggers earn cash, Advertisers build buzz!

View full post on Andy Beal’s Marketing Pilgrim

Web Development for Higher Visitor Traffic

admin    Web Development     Development, Higher, Traffic, Visitor

Web design is an indispensable part of the construction of a website. Successful web design requires constant efforts on the part of the web designer. Web development is strongly influenced by the web designers understanding of the psychology of the visitors. A quality web design can have a positive impact on the visitors who seek information from your website. Web design influences the visitor’s website behaviour. The time span for which the visitor stays on your website, navigates across web pages, etc depends on the patronization of web design by the visitor. Hence, web development must be user-centric and user specific. Web development is an interesting process as well as a challenging task. However, if done well, your web design can yield positive results. High traffic will automatically generate high profits and your website will be successful.
A good web design has certain quintessential properties that differentiate it from other web designs’.

1. Content is the king
Web development stage requires quality content to be posted on the website. You must offer what the customers are looking for. You need to be innovative. Use highlighting, bullets and numbering for better presentation. The content of on web pages must be highly qualitative. The information needs to be apt and refreshing. Your content must reflect your services. Your products must be advertised strategically. Information regarding pricing and particulars must be present for the customers to see. Feedback from users would make a good testimonial reference on your website. A newsletter would be advantageous as it caters to a large audience base. Potential customers must feel glued to your website in order to enjoy high conversion rate.

2. SEO web design
Websites with high traffic employ various search engine optimization tools for their web pages to be visited. This may involve the use of web analytics, catchy advertisements, effective link building, keyword placing, etc. These tools help your website to rank higher on the search engines. Placing some search words in your website content can help your website to perform better on the search engine. SEO is effectively utilized on well known websites. Strategic marketing is also carried out and web design is structured keeping into mind the SEO requirements. An SEO web design enhances visitor quality on your website.

3. Web design is superior
Web design in these websites is superior. The links offered on the web pages are in an operating condition. The navigation is easy. The information is apt and sequential. Systematic presentation of content and effective link building help the websites to prosper. Moreover, there is a sitemap provided for easy navigation. Information is highly desirable and available. SEO is used in an effective way so as to attract traffic.
Hence, for any web design to score, presentation matters. The technical aspects need to be sound and working. Moreover, the eye of the visitor must feel lured when your web pages are opened. Only then can web development and web design ensure higher profitability for your business.

need a website? want to be #1 on Google? visit our website design company homepage