Google Rolls Out Logo Ads On Map Results Down Under

admin    Web Marketing     Down, google, Logo., Results, Rolls, Under

Google is testing a new opportunity for companies to advertise in Google Maps. While the tests are only being run Down Under (Australia) it doesn’t mean that they are being secretive. The idea is a way to for companies to make their listings on Google Maps stand out a bit more thus increasing their exposure. While this would seem to be perfectly suited for mobile users it is currently only being rolled out on desktop and notebook environments.

The Sydney Morning Herald reports

Google has begun putting ads on its popular maps pages in Australia, a sign that the search engine giant wants to convert more of the high traffic to its websites into advertising dollars.

Logos for Bankwest, JB Hifi, LJ Hooker, NAB and Chemist Warehouse have started to appear on maps when users zoom in close.

Australia is the first country to trial display ads in maps which, if successful, will be rolled out across the world, the company said today.

The ads look like this

The article continues by reporting that the model will be impressions based for advertisers.

But, unlike Google’s usual advertising model where advertisers must bid for certain keywords for their ads to appear in paid for search listings, Google is reverting to a more traditional ad model of charging companies every time a web user sees their logo on the page.

And this being Google it is not as simple as a company paying for its logo to be on the maps. Advertisers must be ‘‘relevant’’ to be listed and for Google to allow their logos to appear on its maps pages.

Google is taking its usual approach by putting the user experience above all else, officially, but we all know that this is about money in the long run. This particular addition to maps could be a strong one though, because the visual cue of a logo that has relevance to a search could very well impact search behavior. People want to be led through the search process and anything that involves images speeds that process along more easily. Boy, that really says a lot about us search users doesn’t it?

Right now, there is nothing to report as to if this will ever be done outside of Australia. Of course, if there is even a modicum of success you can expect to see this on your maps in the US and elsewhere sooner than later.

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Microsoft Dynamics Gp 10.0 Technical Notes or Under the Hood

admin    Misc     10.0, Dynamics, Hood, Microsoft, Notes, Technical, Under

Nowadays Microsoft Great Plains or any other ERP application should be rather considered as the platform for integration of your peripheral applications: CRM, eCommerce, Custom Sales Order Processing, EDI (Electronic Document Interchange) and others. Plus of-the-shelf available business logic often requires customization, where you got to select appropriate software development tools to do the job. Since the time of Great Plains Software being purchased by Microsoft, Great Plains was under the way of being redesigned to be tightly integrated with .Net and Microsoft Outlook and Office stack of products. Let’s take a look at the GP technical layer:

1. Microsoft Dynamics GP Dexterity architecture. Great Plains Dex was designed to serve as Great Plains Dynamics platform in earlier 1990th, when similar approaches were taken by SAP – ABAP and Navision – C/SIDE. Dexterity is in turn written in C++ programming language. To give you Dex architecture surface signs: DYNAMICS.DIC, DEX.INI files, DEX_ROW_ID that you see in each GP table. If you plan to use Dexterity for customization, then you need to locate Dex developer, especially the one who has access to Dexterity source code

2. eConnect. This SDK was specially created for e-commerce developers to enable GP backoffice integration for eCommerce web sites. Since the initial version back in earlier 2000th, eConnect covered more GP modules and business objects: SOP, POP, Project Accounting, General Ledger, Receivable Management, Payables Management modules. The core of eConnect are encrypted SQL stored procedures

3. GP Integration Manager. If you review GP IM 10.0, you will see that IM connectors are now available in most of the business logic cases in eConnect. EConnect connectors drastically improve IM performance and doesn’t require GP workstation running on the same computer (old IM connectors were using GP workstation as OLE server)

4. SQL Scripting and Stored Procedures. If performance is the imperative, then you should consider SQL scripting, which will allow you to create primitive business logic, where you don’t need complete business logic validation, made by eConnect. Also stored procedures will allow you to utilize aggregations in SQL, versus SQL cursors, deployed in eConnect

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The Secret Under Ground Sem Weapon – Dynamic Key Insertion

admin    Web Marketing     Dynamic, Ground, Insertion, Secret, Under, weapon

Pay Per Click Advertising also known as Search Engine Marketing is most definitely the most popular form of advertising. As a result the majority of these PPC platforms have slightly different variations for actually setting up an effective campaign.
If you have you are a PPC Marketer and have researched properly you will already know about Broad match, Exact Match and Phrase Match, and no doubt learned other little tricks such as inserting the “BUY” word and adding your keywords to your ad title and text description to get them bolded! Some of you may also have discovered the success of adding them right at the end of each line of disruption.
There are no two ways about it PPC can very effective. It can also be very, very expensive if you don’t adhere to avoiding any of the standard costly mistakes. However there is light at the end of the horizon as most of them let you use a closely guarded secret known as “Dynamic Keyword Insertion”.
Unfortunately, as with most techniques on PPC platforms they must be fully understood to be effective. Once mastered, it can be exceptionally profitable and not only sky rocket your CTR but also has a subsequent effect on your Quality Score thus helping to reduce your advertising costs. The end result being you can earn extra income for less effort.
The aim of this article is to help you understand not only the power of how effective a weapon it can be but also the potential downsides as well. Dynamic Keyword Insertion was a closely guarded secret of the Marketing Gurus for quite sometime, and from their point of view with good reason. Now we can all capitalise on it’s use and to be quite frank should do so!
Here is how it works and when it’s relevant to use. DKI is extremely useful if you have massive lists of keywords that are all relative to the same market or website, for example you may have a video games & consoles website that you’re promoting. You’re going to have to trust on me on this but the list you could generate for this topic is immense, I know as I have done it for several of my stores.
Let’s have a look and see what I mean; I’ll keep the list short for obvious reasons:
PlayStation
PlayStation 3
Nintendo Wii
Nintendo DS
Wii Accessories
Xbox 360 Consoles
Super Nintendo Games
It’s obvious from looking at this brief list that all of the keywords are related in some shape or form, what the DKI enables us to us simplify our work load a little. Instead of having to group all of the relevant keywords into smaller ad groups, ie PlayStation, Nintendo Wii etc we can do just one ad for whole lot. Now using DKI you can write just ‘one killer ad’ for the lot! The search engines will then insert your relevant keywords from your list which were searched for and then place them in your ad in the syntax for ‘keyword’. Thus enabling you to get the same bang for your buck with just one ad copy. How cool is that? Talk about a time saver!! You can now harness the power of your whole keyword list using just one ad.
In order to create an ad using DKI follow these simple guidelines{KeyWord:Online Gaming Store}
We Sell Cheap {KeyWord:Games & Consoles}
Free Delivery All Cards Accepted
www.gamestore.com/{KeyWord:Games&Consoles}Guidelines
There are a few variations for capitalising your keywords hen you are using DKI. These are as follows
- KEYWORD – All letters for the Keyword will be capitalised
- KEYWord – All letters in the first and first letter of the second word
- KEYword – Every letter in the first keyword and none in second
- KeyWord – Each word gets capitalised
- Keyword – Jus the first word
- Keyword – All words are in lower case
A lot of the other search engines have the facility for DKI the main difference being that rather than being a closely guarded secret of the pros it is common practice.
As previously mentioned when used correctly DKI can be extremely effective, however there are certain rules you need to apply whilst using it. These are as follows
- A maximum of 25 characters can be used in the DKI in the title. If the search query is any longer than this your default phrase will be inserted
- DKI doesn’t always work for misspellings. It is at the discretion of the search engine to decide if they are going to show it
- Obviously you need to ensure you are bidding on the specific keywords for your ads to be displayed
- Ensure that you are careful in selecting your ad text and keywords, as if you have a really funky phrase searched for and it’s in your keywords your ad may look unprofessional
- Ensure you ads are abiding by any of the advertising guidelines specified by the search engines or your ad is likely to not be approved
In order for you to use DKI effectively you need to follow the guidelines above. eBay are commonly known within the PPC world for using DKI to poor effect. They bid on literally thousands of dictionary type keywords and end up with irrelevant, poorly structured ads making them looking extremely unprofessional. Their ads may appear as followsAthletic Sweat
Whatever you’re looking for
You can get it on eBay www.eBay.com or even funnierBroken Leg
Huge Selection, Get Your Great Deal NowBroken Leg
www.eBay.com/BrokenLeg
To wrap it upThis closely guarded secret of PPC underworld is no longer so and there is now a steady stream of information flowing on it. Understanding and using this info correctly can enable you to improve the CTR by up to 25%! So not only do you get a better conversion rate it’s cheaper on the cost of your clicks as well because your quality score goes up. Thus helping you to make more money
Taking advantage of this very powerful weapon can be a minefield if you don’t research its implementation properly you could end up with egg on your face!
There is no substitution for using PROPER SEM structured campaigns with sub campaigns that target specific niches. Although the structure of your campaign takes a lot longer you will avoid truncated titles, problems of broad matches and long tail keywords.
So I guess in summary DKI is a great tool, but do not rely solely on this for an effective SEM campaign. The many drawbacks of DKI result in its use being strongly considered as NOT “best practice”. So use it and use it wisely but whatever you do, don’t make this your main angle of attack in the SEM arena. To ensure profitability in your Online Marketing always use a well rounded approach.

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Pop Under Advertising Service

admin    Web Marketing     Advertising, service, Under

Unlike pop ups, pop under ads appear once you close a web page, so it actually doesn’t obstruct a viewer from viewing his web page, and doesn’t annoy the web user. As he/she would get to see such ads only after he closes the web page. If a user is interested in the pop under ad soon after he closes the currently viewed web page, he gets hooked to it.Such pop under ads are considered to pay better dividends. Most Internet users have become quite accustomed to closing pop ups before they actually load. As these load in the back ground, they’ll receive better pay outs and less interference, thus giving the advertiser ample time to view his current page and then the advert too. The sooner a user clicks on an advertisement, the more effective that advertisement is.Three basic ad formats available:Titled backgroundPillarProjectionTitled background – such images fills in the whole background and it moves as you scroll up and down, some do believe that such formats wreck the design of a web page.Pillar – Here the image remains on top of the background and as you scroll down the back ground image disappears towards the top. In contrast to the earlier format it’s not that intrusive and certainly not ruining a webpage design too much; it blends with the design.Projection – Have your image in a fixed position, so that when you scroll down, the content also scrolls down. But not the image, which is a compromise between the two formats above.You also have an option of making your ads appear once in a while. They allow you to specify that the particular visitor only sees the pop unders once every few days! A good Internet advertising agency allows you to target pop under ads to your audience. You also get to choose which pop under advertising you wish to display. Such Pop under ads can usually be run along with a banner ad campaign, dependant upon the relevant agency guidelines. Make use of both banner and pop under advertising together. This way pop unders have overcome the disadvantage of pop ups. How are pop under ads created? If that’s what’s pondering in your mind? Here’s how they are created. These are basically bits of content which is embedded in the site and carefully positioned via CSS above other content. Thus by adding a script you can make them appear as small windows and offer a “close” functionality.Web browser companies put this technology into the web browsers over the objections of the entire computer security community. Basically, pop-under ads load behind the open browser window and will be shown as soon as you close the page your looking at, with out actually obstructing what you are diligently looking at. Reach out to online pop under advertising service.

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Everything Under the Sky for Online Marketing

admin    Web Marketing     Everything, marketing, Online, Under

A few years ago the field of online marketing was not so wide spread as it is today. People earlier were hesitant to begin an online career as they were doubtful about its scope. Also, online interaction was quite limited and expensive too. Most of the net based services were paid and users, were extremely suspicious of transacting online. Unlike those days. Internet today, has become a friend to the world. It guides users from one point to another, helps them gather information, and also helps them earn money and do business. The biggest advantage of this advancement of the internet is the facility of online marketing.

Companies are gradually realizing the importance of online marketing and are promoting their brands rigorously in the web. The movement is so wide spread that almost everything under the sky is now being promoted in the web through online marketing. Different modes of online marketing are used to promote the websites, that belong to different verticals. Some of the techniques that are applied to market these things online include, Blogging, article marketing, search engine marketing, email marketing, PPC campaigns, banner advertising.

Online marketing is proving beneficial not only to the marketers as a great source of lead generation, but is also beneficial to the users, who are happy to get everything in just a click. From business to socializing, to shopping everything is now being done online. Where there are numerous sites for socializing, where users can not only reconnect with their lost pals, but can also make new friends, community building and open forums for discussions are some of the social features that are being used for online marketing in a lighter note.

On the other hand, websites dedicated to buying and selling of goods have helped in creating a completely new market place, better known as the online market. Considering the rapid popularity that the field has acquired, in a remarkable time period, website owners that require user information for further interaction are now bound to secure their critical information. Any defamation in the same are thereby handled by these websites themselves. The scope of online marketing is wide spread and is expected to improve further in the years to come.

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How Do I Show Google Search Box As A Permanent Tool Bar Item In Internet Explorer Under Vista?

admin    Website Marketing Resources     Explorer, google, Internet, Item, Permanent, Search, Show, Tool, Under, Vista

I used to have a google toolbar/search box on the top of my browser. I don’t want the tab but be able to search without opening the Google tab
Thanks guys
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Cracking the Google Code… Under the GoogleScope

admin    Website Marketing Resources     Code, Cracking, google, GoogleScope, Under

Google’s sweeping changes confirm the search giant has launched
a full out assault against artificial link inflation & declared
war against search engine spam in a continuing effort to provide
the best search service in the world… and if you thought you
cracked the Google Code and had Google all figured out … guess
again.

Google has raised the bar against search engine spam and
artificial link inflation to unrivaled heights with the filing
of a United States Patent Application 20050071741 on December
31, 2003. On March 31, 2005 is was available online for the
first time.

The filing unquestionable provides SEO’s with valuable insight
into Google’s tightly guarded search intelligence and confirms
that Google’s information retrieval is based on historical data.

What exactly do these changes mean to you? Your credibility and
reputation on-line are going under the Googlescope! Google has
defined their patent abstract as follows:

A system identifies a document and obtains one or more types of
history data associated with the document. The system may
generate a score for the document based, at least in part, on
the one or more types of history data.

Google’s patent specification reveals a significant amount of
information both old and new about the possible ways Google can
(and likely does) use your web page updates to determine the
ranking of your site in the SERPs.

Unfortunately, the patent filing does not prioritize or
conclusively confirm any specific method one way or the other.

Here’s how Google scores your web pages.

In addition to evaluating and scoring web page content, the
ranking of web pages are admittedly still influenced by the
frequency of page or site updates. What’s new and interesting is
what Google takes into account in determining the freshness of a
web page.

For example, if a stale page continues to procure incoming
links, it will still be considered fresh, even if the page
header (Last-Modified: tells when the file was most recently
modified) hasn’t changed and the content is not updated or
‘stale’.

According to their patent filing Google records and scores the
following web page changes to determine freshness.

·The frequency of all web page changes ·The actual amount of the
change itself… whether it is a substantial change redundant or
superfluous ·Changes in keyword distribution or density ·The
actual number of new web pages that link to a web page ·The
change or update of anchor text (the text that is used to link
to a web page) ·The numbers of new links to low trust web sites
(for example, a domain may be considered low trust for having
too many affiliate links on one web page).

Although there is no specific number of links indicated in the
patent it might be advisable to limit affiliate links on new web
pages. Caution should also be used in linking to pages with
multiple affiliate links.

Developing your web page augments for page freshness.

Now I’m not suggesting that it’s always beneficial or advisable
to change the content of your web pages regularly, but it is
very important to keep your pages fresh regularly and that may
not necessarily mean a content change.

Google states that decayed or stale results might be desirable
for information that doesn’t necessarily need updating, while
fresh content is good for results that require it.

How do you unravel that statement and differentiate between the
two types of content?

An excellent example of this methodology is the roller coaster
ride seasonal results might experience in Google’s SERPs based
on the actual season of the year.

A page related to winter clothing may rank higher in the winter
than the summer… and the geographical area the end user is
searching from will now likely be considered and factored into
the search results.

Likewise, specific vacation destinations might rank higher in
the SERPs in certain geographic regions during specific seasons
of the year. Google can monitor and score pages by recording
click through rate changes by season.

Google is no stranger to fighting Spam and is taking serious new
measures to crack down on offenders like never before.

Section 0128 of Googles patent filing claims that you shouldn’t
change the focus of multiple pages at once.

Here’s a quote from their rationale:

“A significant change over time in the set of topics associated
with a document may indicate that the document has changed
owners and previous document indicators, such as score, anchor
text, etc., are no longer reliable.

Similarly, a spike in the number of topics could indicate spam.
For example, if a particular document is associated with a set
of one or more topics over what may be considered a ’stable’
period of time and then a (sudden) spike occurs in the number of
topics associated with the document, this may be an indication
that the document has been taken over as a ‘doorway’ document.

Another indication may include the sudden disappearance of the
original topics associated with the document. If one or more of
these situations are detected, then [Google] may reduce the
relative score of such documents and/or the links, anchor text,
or other data associated the document.”

Unfortunately, this means that Google’s sandbox phenomenon
and/or the aging delay may apply to your web site if you change
too many of your web pages at once.

From the case studies I’ve conducted it’s more likely the rule
and not the exception.

What does all this mean to you?

Keep your pages themed, relevant and most importantly
consistent. You have to establish reliability! The days of
spamming Google are drawing to an end.

If you require multi page content changes implement the changes
in segments over time. Continue to use your original keywords on
each page you change to maintain theme consistency.

You can easily make significant content changes by implementing
lateral keywords to support and reinforce your vertical
keyword(s) and phrases. This will also help eliminate keyword
stuffing.

Make sure you determine if the keywords you’re using require
static or fresh search results and update your web site content
accordingly. On this point RSS feeds may play a more valuable
and strategic role than ever before in keeping pages fresh and
at the top of the SERPs.

The bottom line here is webmasters must look ahead, plan and
mange their domains more tightly than ever before or risk
plummeting in the SERPs.

Does Google use your domain name to determine the ranking of
your site?

Google’s patent references specific types of ‘information
relating to how a document is hosted within a computer network’
that can directly influence the ranking of a specific web site.
This is Google’s way of determining the legitimacy of your
domain name.

Therefore, the credibility of your host has never been more
important to ranking well in Google’s SERP’s.

Google states they may check the information of a name server in
multiple ways.

Bad name servers might host known spam sites, adult and/or
doorway domains. If you’re hosted on a known bad name server
your rankings will undoubtedly suffer… if you’re not blacklisted
entirely.

What I found particularly interesting is the criteria that
Google may consider in determining the value of a domain or
identifying it as a spam domain; According to their patent,
Google may now record the following information:

·The length of the domain registration… is it greater than one
year or less than one year?

·The address of the web site owner. Possibly for returning
higher relevancy local search results and attaching
accountability to the domain. ·The admin and the technical
contact info. This info is often changed several times or
completely falsified on spam domains; again this check is for
consistency! ·The stability of your host and their IP range… is
your IP range associated with spam?

Google’s rationale for domain registration is based on the
premise that valuable domains are often secured many years in
advance while domains used for spam are rarely secured for more
than a year.

If in doubt about a host’s integrity I recommend checking their
mail server at www.dnsstuff.com to see if they’re in the spam
database. Watch for red flags!

If your mail server is listed you may have a problem ranking
well in Google!

Securing a reputable host can and will go a long way in
promoting your web site to Google.

The simplest strategy may be registering your domain several
years in advance with a reputable provider thereby demonstrating
longevity and accountability to Google. Google wants to see that
you’re serious about your site and not a flash in the pan spam
shop.

http://www.tkqlhce.com/click-1604302-10294265

Googles Aging Delay has teeth… and they’re taking a bite out of
spam!

It’s no big secret that Google relies heavily on links when it
comes to ranking web sites.

According to their patent filing, Google may record the
discovery date of a link and link changes over time.

In addition to volume, quality & the anchor text of links,
Google’s patent illustrates possible ways how Google might use
historical information to further determine the value of links.

For example, the life span of a link and the speed at which a
new web site gets links.

“Burst link growth may be a strong indicator of search engine
spam”.

This is the first concrete evidence that Google may penalize
sites for rapid link acquisition. Whether the “burst growth”
rule applies to high trust/authorative sites and directory
listings remains unknown. I personally haven’t experienced this
phenomenon. What’s clear for certain though is the inevitable
end to results orientated link farming.

I would point out here that regardless of whether burst link
growth will be tolerated for authorative sites or authorative
link acquisition, webmasters will have to get smarter and work
harder to secure authorative links as their counterparts become
reluctant to exchange links with low trust sites. Now Page Rank
really has value!

Relevant content swaps may be a nice alternative to the standard
link exchange and allow you some control of the link page
elements.

So what else does Google consider in determining the aging delay?

·The anchor text and the discovery date of links are recorded,
thus establishing the countdown period of the aging delay.
·Links with a long-term life span may be more valuable than
links with a short life span. ·The appearance and disappearance
of a links over time. ·Growth rates of links as well as the link
growth of independent peer pages. Again, this suggests that
rapid link acquisition and the quality of peer pages are
monitored ·Anchor text over a given period of time for keyword
consistency. ·Inbound links from fresh pages… might be
considered more important than links from stale pages. ·Google
doesn’t expect that new web sites have a large number of links
so purchasing large numbers of brokered links will likely hurt
you more than help you. Google indicates that it is better for
link growth to remain constant and naturally paced. In addition,
the anchor text should be varied as much as possible. ·New web
sites should not acquire too many new links; it’ll be tolerated
if the links are from trusted sites but it may be considered
spam.

So how do you build your link popularity / Page Rank and avoid
penalties?

When it comes to linking, you should clearly avoid the hocus
pocus or magic bullet linking schemes. If you participate in
quick fix link exchange scams, use automated link exchange
software or buy hundreds of links at once, chances are Google
will interpret your efforts as a spam attempt and act
accordingly.

Don’t get caught in this trap… the recovery period could be
substantial since your host and IP range are also considered!

When you exchange links with other web sites, do it slowly and
consistently.

Develop a link management and maintenance program. Schedule
regular times every week to build the links to your site and
vary the anchor text that points to your site.

Obviously, the links to your site should utilize your keywords.
To avoid repetition use lateral keywords and keyword phrases in
the anchor text since Google wants to see varied anchor text!

Your sites click through rate may now monitored through
bookmarks, cache, favorites, and temporary files.

It’s no big secret that Google has always been suspected of
rewarding sites with higher click through rates (very similar to
what Google does with their AdWords program) so it shouldn’t
come as a great surprise that Google still considers site
stickiness and CTR tracking in their criterion.

What’s interesting though is Google is interested in tracking
the behavior of web surfers through bookmarks, cache, favorites,
and temporary files (most likely with the Google toolbar and/or
the Google desktop search tool). Google’s Patent filing
indicates Google might track the following information: ·Click
through rates are monitored for changes in seasonality, fast
increases, or other spike traffic in addition to increase or
decrease trends. ·The volume of searches over time is recorded
and monitored for increases. ·The information regarding a web
page’s rankings are recorded and monitored for changes. ·Click
through rates are monitored to find out if stale or fresh web
pages are preferred for a search query. ·The traffic to a web
page is recorded and monitored for changes… like Alexa. ·User
behavior may be monitored through bookmarks, cache, favorites,
and temporary files. ·Bookmarks and favorites could be monitored
for both additions and deletions, and; ·The overall user
behavior for trends and changes.

Since Google is capable of tracking the click-through rates to
your web site, you should make sure that your web pages have
attractive titles and utilize calls to action so that web
surfers click on them in the search results.

It’s also important to keep your visitors there so make your web
pages interesting enough so that web surfers stay some time on
your web site. It might also help if your web site visitors
added your web site to their bookmarks.

As you can see, Google’s new ranking criterion has evolved far
beyond the reliance of criteria that can be readily or easily
manipulated. One thing is for certain with Google, whatever
direction search innovation is going; you can trust Google to be
pioneering the way and setting new standards

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How Can I Generate And Track Different Links For Marketing Purposes Under Google Analytics For One Website?

admin    Website Marketing Resources     Analytics, different, Generate, google, Links, marketing, Purposes, Track, Under, website

Trying to use different marketing strategies and I want to be able to trace which one works better/efficient than the others. How can I achieve that ?
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