CrowdEye Reloads With Entire Twitter Firehose

Brandon Cornett    Twitter Marketing     Crowd, new-features, rebuilt-its, search-engine, search-results, the-left-column, Twitters, twitters-firehose

Real-time/Twitter search engine CrowdEye says it has totally rebuilt its site and is now using Twitters Firehose data feed.

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CrowdEye Reloads With Entire Twitter Firehose

Twitter Valuation Infographic

Lorie Therese Locara    Twitter Marketing     Check, guide-at-search, History, Journal, saw-today, Search, search-engine, SEO, Tools, Twitters

I love infographics, for obvious reasons. One, they are easy to scan, read and understand. Two, from a marketing and publishing perspective, infographics are easy to pass around, retweet and can go viral.

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Twitter Valuation Infographic

3 Marketing Insights From Twitter’s New Usage Stats

admin    Twitter Marketing     From, insights, marketing, Stats, Twitters, Usage

Yesterday at Twitter’s developer conference, Chirp, lots of new Twitter related news and stats were announced. One major announcement, was that the Library of Congress has acquired all of Twitter’sarchived tweets, giving the library more than a billion tweets in its archive. In addition to the Library of Congress announcement, Twitter also announced a fresh batch of usage statistics:

• Twitter has 105,779,710 registered users
• 300,000 new users sign up per day
• Approximately 60% of them are coming from outside the U.S
• Twitter receives 180 million unique visitors per month
• 75% of Twitter traffic comes from third-party applications
• 60% of all tweets come from third-party apps
• Since the new Blackberry application was launched, it has accounted for 7 to 8% of new sign
• There are 600 million search queries on Twitter per day
• There are over 100,000 Twitter applications
• Twitter gets 3 billion requests a day through its API
• 37% of active Twitter users use their phone to tweet

3 Marketing Insights From Twitter’s New Usage Stats

1. Mobile Matters- With 37% of active Twitter users relying on cell phones to send and receive tweets, it is important that marketers understand that social networks are not limited to one device. Twitter is a great example of a social network that is used on desktops, smart phones and via SMS.  As a marketer it is important communicate with customers and prospects on the “screens” they use the most. This usage rate could likely increase due to the recent acquisition Twitter made of popular iPhone application Tweetie. The company plans to release the app for free instead of the current price of $2.99, which could help speed mobile adoption.

2. Marketers Need to Understand APIs- An Application Programming Interface (API) is a set of instructions that lets a software platform communicate and work with other software. Twitter announced that more than 100,000 applications now use the Twitter API. Twitter, a company of only about 175 employees, would never have had the resources to build all of these applications itself. However, by having an API, it was able to make it easier for other people to build on its platform. As a marketer, understanding what is possible with APIs is important. APIs can let you create better online experiences for your customers, give you access to social data that can inform marketing decisions, and provide access to a built-in community of users. So many companies want to build their own social network or web application, but building a community around it can be quite costly. Using APIs of existing platforms like Twitter gives marketers access to a large built-in community of users.

3. Twitter SEO Is Important- Do you think about keywords in your tweets? You should. With 600 million searches per day on Twitter, the platform has become a major real-time search engine. As a marketer you likely pay attention to keywords on your web site, why not on Twitter? Twitter is still refining how it ranks tweets in its search results. However, the first key step is to make sure that your tweets include words that your prospective customers are searching for. While you likely know what these words are, you can also do searches of your own and see what types of words competitors are using.

Many of these new stats are impressive and offer insight into the future of social media marketing.

Do these new stats change how your business approaches Twitter?

Webinar: Twitter for Marketing and PR

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Right to reply: Can Twitter become a trusted marketing channel?

Ray Johnson    Twitter Marketing     around-the-micro, attempt-at-monetisation, first-ever, four-key, full-scale-attempt, jones, micro, search-ads, take-on-four, the-wake, Twitters, Wake

In the wake Twitters first ever search ads, Nick Jones, MD at I Spy, gives his take on four key issues around the micro-blogging sites first full-scale attempt at monetisation.

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Right to reply: Can Twitter become a trusted marketing channel?

All that Twitters is not Gold

admin    Twitter Marketing     Gold, Twitters

Twitter marketing is one of the best methods that any online marketer can employ to earn money from the convenience of their own home. This way of getting your message to the masses can be utilized by those who are younger or older or male or female. This article will show you 2 very simple ways in which you can put the power of this online phenomenon to work in your own home based business.

An easy thing for most people to do is to focus on what is currently a hot topic in the mainstream media. For example, the World Series is one of the hottest topics in the nation at this time. If you simply do a search on Twitter.com for the phrase “World Series,” you will find a large number of results for that particular phrase. You just need to go through all of the entries that come up for that term, and add the people who have tweeted about that event to your friends. As a word of caution, you do want to be wise about how you build so as not to make the powers that be at this popular social media site angry.

The goal is to build your list of friends so that you can market to these people at a later time. In the world of social media marketing, you have access to an enormous number of people. Once you have added a certain number of followers, a certain percentage of those individuals followers will also follow you. I am certain you can see that you can build a very strong network with this type of available set up. It can be very lucrative to target a product towards people who already want what you have as a service.

Being an affiliate for a product that promotes baseball or the World Series Championship in October and November can put a great deal of dollars in your pocket. Set a goal of how many people you want to follow per day. A safe number is 50 people per day. You must also factor in that a number of these people or businesses will not follow you back, or may even stop being your follower. However, averaging 30 followers per day for 20 days will give you a total of 600 followers, all having somewhat of an interest in the Championship of Major League Baseball.

The final factor that all Twitter marketers should remember is the importance of relationship building. This can be accomplished by giving your followers something of value that you believe will interest them about baseball or sports. You can send tweets about the actual game that you saw last night, your opinion of the national anthem, or how great it was to see Yogi Berra walk with the first lady to the pitcher’s mound to greet a man with one arm. Being a friend to someone will go a long way in the both the offline and online world in which we make our homes. Having these followers as your friend will make it much easier to sell these people something when you let them know about a sports-related affiliate product or CPA offer.

In the end, Twitter can be a huge goldmine for anyone that decides to put its power to use. You can develop a large network, build quality relationships, and market to these people all at no cost to you. All that twitters may not be gold, but sometimes it sure seems to appear that way.