10Percent turns list management over to Macromark
10Percent.com awarded its buyers list to Macromark on April 27. The previous manager was ALC.
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Barton Cotton turns over holiday card buyers to Rickard
Barton Cotton awarded its Holiday Card Center Buyers list to Rickard List Marketing on April 21. The file is new to the market.
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SalesDog.com turns over list management to MetaResponse
SalesDog.com named MetaResponse Group manager of its newsletter subscribers file, effective March 26. The e-mail file is new to market.
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Sharp turns on integrated effort highlighting TV technology
Sharp Electronics, the US subsidiary of Japan-based Sharp Corporation, is rolling out an integrated campaign to support its upcoming Aquos line of televisions. The company’s agency of record, McGarryBowen, created the effort, which has e-mail, display, online video, paid search, social media, print and TV elements. The initiative’s digital portions will launch March 20.
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