The Truth About Internet Marketing

admin    Web Marketing     About, Internet, marketing, Truth

The Truth About Internet Marketing

You have heard it said and read it everywhere on the internet: there are secrets to successful internet marketing. Internet marketing gurus implore you at every click to fork out you hard earned dollars to receive their downloaded packaged supposedly containing the key to the marketing kingdom. The truth about internet marketing is that there is no key, no silver bullet, no killer solution. Internet marketing is the same as any other kind of marketing: you have to go about it dispassionately and methodically in order to find ways to get as many sales as possible with as little outlay as possible. There will be expenses. You must put aside funds to advertise. The difference between your outlay and your sales will be your real income. There are certain ways to go about this which are explained in this article.

It is important not to separate internet marketing from other types of marketing. Whether a CD or a downloaded product is being sold in a store on the strip or via the internet, that transaction is the same. The only difference is the medium. By extrapolation you can assume that the marketing challenges are the same too, namely how to get interested customers into your shop or onto your website to make purchases. In every city there are millions of people. You dont want them all to pile into your shop. You only want those who are likely to buy your product. The same goes for the internet. There are a billion users out there. You only want to attract those who are likely to buy your product.

I have heard the marketing process likened to a funnel, an ordinary funnel such as you use to pour oil from a large container into a narrow necked bottle. The broad end of the funnel represents the mass of people out there. As the funnel narrows, so the market is thinned out according to the market segment you have identified. Even if people visit your site, click around, sign up and start to receive emails from you it does not mean they will buy. The same applies to the physical on street store. You get lookers and browsers but not everyone buys. Finally, a small percentage of interested people, sometimes fewer than 1, buy your product. That is the way the marketing process works.

Marketing on the internet starts from fairly broad advertising e.g. Google ads directed at people looking for auto spares, and once these people have clicked on your ad and indicated their interest, the process becomes more intensified and more automated. You will be appealing to fewer people now by email campaign but they are better prospects than the mass of people you originally targeted. An email campaign should comprise 5 to 7 emails to your prospects.

Research has shown that buyers need five to seven exposures to a product before buying. The same applies to the internet. You will need to find the best tools to support your marketing efforts: keyword research tools for your ad campaign, lessons on how to write great sales copy and of course great emails. Your website should be attractive, informative and deliver on the promises of your ads and emails. Most of all you will need patience. There is no telling how long the testing and refinement of your internet marketing efforts will take before the sales start to roll.

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Demographics Reveal The Truth About Traumatic Brain Injury

admin    Web Marketing     About, Brain, Demographics, Injury, Reveal, Traumatic, Truth

Demographics Reveal The Truth About Traumatic Brain Injury

They may seem like mere numbers, but statistics and demographics information can give important information on who is affected by traumatic brain injury (TBI) – and possibly shed light on how to prevent brain damage. This article takes a closer look at who is impacted by TBI in an attempt to show the true costs of brain damage to victims, their families, and society at large.

Traumatic Brain Injury: Who Is Affected?

Though studies vary slightly, it is generally accepted that at least 1.4 million people sustain a traumatic brain injury each year in the United States. However, this figure only reflects the number of patients who seek treatment at the emergency department of a hospital or other medical facility; the number who do not seek care is unknown. This “mystery factor” in TBI demographics is of concern since many of the effects of traumatic brain injury can take months or even years to develop and manifest.

Gender

Men have been found to be as much as twice as likely as women to sustain a traumatic brain injury. However likely they are to be affected by brain damage, men have also been found to have better outcomes from TBI treatment. Medical professionals are unsure of the cause for worse brain damage outcomes in female victims; however, it may have to do with sex hormones or differences in brain structure.

Age

The population of brain-injured patients is generally acknowledged to skew towards the young side; in fact, according to the Centers for Disease Control and Prevention (CDC), the two age groups most likely to suffer a brain injury are aged zero to four and 15 to 19. This is due to a high incidence of falls in the former group and motor vehicle accidents in the latter. Elderly individuals above 75 years of age are also more likely to suffer from traumatic brain injury due to slip and fall injuries connected to the aging process and medications.

What Are The Causes of Traumatic Brain Injury?

There are many causes for traumatic brain injury, but motor vehicle accidents are the leading cause of TBI in victims across all age ranges and genders. Firearms and falls follow, but the causes of brain injury change depending on the age group in question. For example, the elderly are almost as likely to sustain TBI after a fall than a motor vehicle accident, while children often sustain TBI from blows to the head in abusive situations. Attempted suicide is an often-overlooked cause of TBI. Alcohol plays a notable role in traumatic brain injury, with figures ranging from 32 to 73 percent of all TBI incidents involving some degree of alcohol abuse. Other causes of TBI include boating, swimming, and occupational accidents.

What Are The Costs of Traumatic Brain Injury?

The most expensive and dramatic effect of TBI is death: out of 1.4 million traumatic brain injury cases per year, at least 50,000 patients die of their injuries. But there are other costs and complications of TBI, one of which is lifetime disability (80,000 of the 1.4 million cases will result in long-term disability). Though it is possible to survive a traumatic brain injury, the onset of disability has other consequences, which include personality changes and resultant family instability, financial insecurity due to the inability to work or hold down a job, and resulting lost productivity and reduced participation in activities of daily living.

Though perhaps nothing can put a dollar value on an individual’s loss of independence and daily life skills, there are distinct monetary losses associated with TBI. These include lost wages, inability to work, and social costs such as lost taxes and required state assistance. Some statistics estimate that traumatic brain injury costs the United States over billion per year in combined costs.

If You’ve Been Affected by Traumatic Brain Injury

If you or a loved one has experienced the cost of traumatic brain injury, contact an experienced TBI attorney. Your traumatic brain injury lawyer can help you file a lawsuit and obtain the compensation you deserve for lost wages, medical costs, rehabilitation and future medical care.

The Truth About Google Page Rank And The Sandbox

admin    Google Optimization     About, google, Page, Rank, Sandbox, Truth

There are many speculations out there about how long a website has to be around before Google will begin to give it a high ranking; all things being equal of course. It used to be well known that until a website celebrated its one year anniversary, Google placed it in a virtual sandbox. This is a place where a website is placed, virtually of course, where it cannot attain high rankings for keywords with large monthly search volume. Our testing has verified this to some extent. Let us explain further.

The reason for this minimum web site age goes to a very serious problem caused by flash marketing sites, targeted to marketing products. These sites often have a very short lifespan, so in order to minimize the potential for index contamination; Google has this minimum age imposed.

If you have a website, even if it has only one page, and you have had it online for at least a year, our testing has shown that you should no longer be imposed this virtual ranking cap by Google. This sandbox effect usually applies for keywords that have over 5,000 monthly searches, so potentially most of you would never run into this problem. Granted that your site has to abide by all of Google’s SEO guidelines, and be well put together with clean code and meaningful content.

Most people are led to believe by unscrupulous SEO individuals, that there is some magic strategy that can bypass this. Unfortunately, we have tested every variant to try and reach high rankings on new sites, before the one year mark, and we are confident in saying that there is no magic bullet when it comes to this.

Read all of our other articles, which individually touch on each important element in achieving great Google SEO results. This guide should give you a good starting point to help with your Google SEO efforts.

Keep an eye of the next guide, which will help expand on the topic of Search Engine Optimization. Take a look at our site which contains detailed information on Google SEO topics to help you get your site’s ranking in the top 10 Google Search Engine Results.

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Seo Elite Scam – The Truth!

admin    Website Marketing Resources     Elite, Scam, Truth

SEO or search engine optimisation is a key aspect of owning and running a successful website, without which a site would rank poorly and not get the kind of visitors that their owners would like. Creators of websites all need to pay attention to the way that their websites are worded with keywords, the meta tags within the website, the headings of webpages and more. With this in mind SEO experts have created different sorts of tools to check a websites popularity and show why certain websites are topping the Google rankings time and time again. SEO Elite is one of these programs, but it is SEO Elite scam a scam or not?
Many people might think SEO Elite – scam before they even take a look at the software, and whilst many of the software packages that promise they will show you how to get high Google rankings they fail. SEO Elite, scam it is not. This is a software package that will show you exactly what your competitors are doing in order to a high ranking on Google than you. Then using this information you will be able to make subtle adjustments on your website in order to beat your competitors time and time again.
SEO Elite scam rumours are just not true, the only problem people have with this software is that it is just so powerful and your competitors don’t want you to find out what they are doing that makes them rank so highly. Using SEO Elite is really straightforward and anyone with a basic knowledge of website creation should be able to successfully use it to boost their websites Google rankings in a matter of hours. Even people who’ve previously thought that SEO Elite scam rumours were true find after using this software for an hour or so they are able to make positive SEO changes to their website.
Many people believe the SEO Elite scam tittle tattle because they are naturally suspicious of anything that says it will help their Google rankings to achieve so much in such a short space of time. In all fairness this is a valid point, but if you want your website to beat every other website in Google rankings you need to forget people saying that SEO Elite scam lies are true and put a little faith in this from this fantastic software application.
SEO Elite can also show you how to get quality links to your website, create affiliate programs for your website and submit your website to thousands of different directories. Now would all this be happening if SEO Elite scam critics were giving accurate reports about the software? In short anyone who is looking to boost their Google ranking using a simple and straightforward software application needs to put all thoughts of SEO Elite scam claims out of their head and start using this innovative and productive software application. So if you are finding that your site is not getting the ratings it should do choose SEO Elite and start to make first page rankings every time.

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Discover The Truth About Online Marketing Benefits

admin    Website Marketing Companies     About, Benefits, Discover, marketing, Online, Truth

If you have your own company, no matter if it’s a brick and mortar business or completely online, you have to be aware about the truth about internet marketing advantages. Numerous people could settle to promote their corporation on the internet without even knowing about all the benefits that are available. To almost all small occupations, any form of selling might be a tough task, even online marketing. Truthfully, it does take a large amount of effort and endurance, infrequently even money. You will find that with the right knowledge of how internet marketing functions that you too can utilize it to enhance your business. In a very small amount of time, the web has turned out to be the most used technique of communication utilized by the public. It is also turning out to be their favorite spot to make a buy also. Folks like the hassle free experience that web shopping supplies. On the internet they will discover the best items at the cheapest costs; and they don’t even have to wait in line. Web marketing offers your corporation a cost-effective selling tool that may raise your service distribution network. Internet marketing is much less expensive than conventional advertisement strategies, and since there are no paper leaflets or fliers required, you are going to save up storage space also. When it’s compared to printing brochures, managing a call center, or putting out radio and TV advertising, you could look at how internet marketing would be preferred. Another one of the numerous different online marketing benefits is the undeniable fact that you will be able to reach tens of thousands of possible clients every day. Folks are consistently searching for goods and services on the web, so when you advertise online you’ll have folk actively seeking you out. If you were to advertise on the radio for instance, then you’ll be reaching people, but they won’t be actively looking for you. If you’ve got an online store, then you have the advantage of being open every day of the year. Internet marketing provides you the opportunity to reach a bigger number of people and at a lower price when compared to conventional systems of advertising. Thanks to the internet, there has been no time thru history that it has been better to start your very own business and right away be able to touch tens of thousands of purchasers. Online marketing also uses e-mail which is an instant kind of communication. It makes it simple to contact consumers and receive orders immediately. Employing the web is going to offer you a serious edge over your competitors. There are plenty of different methods of internet marketing that you could use. These include ezines, blogs, PPC ads, pop-up adverts, e-mail campaigns, and many others. Employing these techniques youcould realize that you are in a position to heighten the awareness of your company and reinforce the relationships of customers that you may already have. Now you are better aware of the many alternative web marketing advantages that are open to you, do not hesitate to start to put them to work for you.

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“movie to Web” Tool © – the Unbelievable Truth!

admin    Website Marketing Companies     movie, Tool, Truth, Unbelievable

It is simply more than just converting your video(s) to Web format – “Movie To Web” Tool is about transforming them into ‘Traffic Magnets’. Nowadays Webvideos are everywhere simply because Webmasters already recognized their powerful potential in generating more traffic and in increasing sales. Searching for easy to use VDO-to-Web solutions? Read this article. Short background This advanced “Movie To Web” Tool performs one important task – that is encoding and compressing your videos so they can be displayed on any Web page and on any Internet browser. Once processing and encoding is done about 80% of the process is completed – by inserting a short html code to the desired Web page and posting the files to your Site’s server your Webvideo(s) are ready for display. By the way the files created in this process are streaming webvideos – the media is sent in a continuous stream and is played as it arrives. Main benefits We can quickly find several main benefits while using this solution: * Multiple (batch) video-files conversion all at once.* It gives your visitors an important and immediate personal connection with you.* It enables you to post your visual message via additional sites such as YouTube.* Compressing raw movies to 10% or less of their original file size!* A Highly effective and low cost Web-marketing solution for individuals and small businesses.We could list many other important great advantages provided by this solution simply because it opens up various opportunities for almost any of us. Final words If we shortly summarize it, we can say that “Movie To Web” Tool easily transforms digital movies conversion process – automatic, fun, and highly effective. The best advice would be to run it on your systems so you could quickly benefit from the various opportunities that it provides.

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Five Truth and Myths About Internet Marketing

admin    Website Marketing Resources     About, Five, Internet, marketing, Myths, Truth

Every day thousands of people turn to internet marketing to start making money on line working from home. They have been led to believe that they need only spend a few minutes a day on their internet marketing, push a few keys and digital gold will pour steadily into their bank account and they will become millionaires in quick order. Truth or Myth?
Let’s face it, you can strike digital gold in internet marketing, however it is not as easy as all the hype and scammers make it sound. So What is the truth and what is the myth? I have listed five truths and myths for you to consider when you are looking for your digital gold working from home in Iiternet marketing.
1. Truth: You can become a Millionaire through Internet Marketing.
There area a lot of internet marketers who have made millions of dollars by starting to work on line at home. These people have sold health products, affiliate products, information products and more. Many of them have been with internet marketing for over 10 years now and have worked hard but have made millions of dollars. Millions of dollars change hands everyday through internet marketing, so if you can tap into the digital gold mine you could become a millionaire.
2. Myth: You can become an Internet Marketing Millionaire overnight.
You can not set up your internet marketing business today and rake in the digital gold overnight. Let’s be realistic, any business take time to start to make a profit, however due to the viral nature of the Internet it happens much faster. You still need time to build your business, make a plan for growth, do research, build a web site, advertise, become known and more.
3. Truth: You can work in your pajamas and slippers.
Yes it is true, if you wish to work dressed like this you can. Unlike having to go to the office downtown all dressed up, up just walk over to wherever your computer is, in your home office, at the kitchen table and no one else has to see what you are wearing .
As long as you have a lap top computer you can work anyplace in the world. So if you wish to wear your bathing suit, that is fine also. You can be at the beach, in a hotel, an Internet cafe, in the airport terminal and still be serving your client base.
4. Myth: Internet Marketing is a No Work, income system.
There is no such thing as getting rich doing no work. There is no such program that you can sign up for, and do nothing and have money pour into your bank account. There is always work in any program you deal with, so if you are looking for the no work/big income program then stop wasting your time and your money because you are only making someone else rich.
5. Truth: It is easy to get your share of digital gold through Internet Marketing.
Yes, it can be easy, however you need the right program, product, knowledge and training so it will be easy. After blundering around different programs trying to find my digital gold by working on line, I discovered a program and product that gave me detailed information, training and the knowledge I needed to make a lucrative income in internet marketing.
Yes you can find you digital gold on line, you can build a real business that will give you the freedom and lifestyle you desire. It is not a myth.
The truth is it will take some work to get your business set up, and you will have to put time and effort into maintaining it. However. I bet you will be quite happy doing a bit of work to get your share of digital gold from internet marketing.

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The Shocking Truth About Internet Dental Marketing And Why Many Fail

admin    Website Marketing Companies     About, Dental, Fail, Internet, Many, marketing, Shocking, Truth

When someone in the dental industry talks about dental marketing online, they usually are referring to website design.
But in the overall scope of internet dental marketing, a website is just a simple step to an effective dental practice internet marketing system.
The truth is, a dental website needs the same amount of attention as a good postcard, or phone book ad. Pretty pictures and fancy animations do not effectively CONVERT the visitor into a patient, and that’s the whole purpose right?
You have to look at your marketing as a series of steps to a door. Your goal is to get a patient to walk in the door.
The goal of one step then is to get them to move to the next step, and so on.
What is the step before your website. It can be a Google search, a link form another website, or even a mention on a direct mailer that creates a website visit.
Once the patient is at your website, what is the next step for them? Are they supposed to call your office? Are they supposed to download your new patient forms? Are they supposed to email you?
Is it clear what your patients need to do to take the next step?
Many dental marketing website designers will load a website up with links, animations, videos, and little to no text. This causes a visitor to click through a bunch of pages, but really offers no direction when it comes to what the next step is.
The dental website design with a lot of options and pages may work well for a retail site like Amazon, but when there is a specific purpose for your patient everything on your dental website should point them in that direction.
In fact, if you want to provide your current patients with a lot of information, but drive your new visitors to become patients, why not have 2 websites?
Domain names are cheap, and it would be as easy to have one dental website as it would two.
You could them post all of your information about Invisalign, or information you use in marketing dental implants on one, and on the other, post a structured presentation that takes your patients step by step through the information you want to present.
Your new patients will then be directed through the presentation, and have it be clear what the next step is.
This new patient website would then be the one you print in your yellow pages, and make your Google ads link to. It would be a great first point of contact for your practice.
Your current patient website would be printed in your newsletter, and on any correspondence you give to your current patients. You could even post it up in your office as a special “patients only” website, adding exclusivity.
So, when you are considering dental website marketing, ask your designer about two different websites, and make sure to do the “mom” test. That is, have your mom look at the site, and ask her what she thinks the next step is. This one never fails to give you a DUH moment.

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The TRUTH about Online Marketing

admin    Web Marketing     About, marketing, Online, Truth

In answer to the question, “What is the TRUTH about online marketing?” Is anyone really making a living with online marketing?Maybe you are a stay home mom, supplementing household income. Perhaps you are a college student or starving artist, with a need to create income.Many are victims of the economy. What we used to call corporate downsizing has reached a whole new level.. creating huge numbers of skilled, educated and out ofwork baby boomers.If you are over 50.. you know first hand how hard it can be to find work in your field that pays for your experience. Few are finding greener pastures.Thus… Swarms of folks are seeking those greener pastures online.YES, there are many people who are making tremendous amounts of money online. But the promises of overnight riches, “slap up a website today and rake in the cash tomorrow”… are empty promises at best.Online marketing is like anything else. Most of the work is done by 10% of the group. (Consider your PTA, church, networking groups). Online marketing is no different.Out of 100 newbies who turn to the internet, maybe 10 will make the effort and have the where with all to learn the ropes, do what it takes and stay the course, long enough to make any real money.The other 90 will dabble, putter, spit and sputter only to quit and blame the internet for their losses.You will have to make a determined commitment to learn and then do or die, in order to rank among top online marketers.. Just like you would if you dipped into your retirement to open a brick-n-mortar franchise.The TRUTH about Online Marketing is that it is so inexpensive to get started. That is why so few succeed. It’s just too easy to quit and walk away.If you had to invest even close to the 80-150K that the average franchisee must bring to the table.. chances are your level of commitment would be what it wouldtake to be one of the to 10% online.So like it or not, the truth is that if your commitment level is less than “do or die”; You won’t have what it takes to be a top Online marketer. Keep looking for something that will reward you for dabbling.But if you simply MUST turn rags to riches.. and have the mindset of an entrepreneur, then there is gold in online marketing for you.”Once you make a decision, the universe conspires to make it happen.” – Ralph Waldo Emerson

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The Truth About What you Need to Do to Get Top SEO Rankings

admin    Website Marketing Resources     About, Need, Rankings, Truth

What are you not asking that you should be? Find out the answer and you’ll find your way to Top SEO Rankings.

SEO continues to be the talk of the town.

“Are reciprocal links good? Are one-way links better? How do I use Google SiteMap Submission? Does PageRank still count? How many blogs do I need? Who has a bigger index – Yahoo or Google? And does it matter? Which engine is more popular – Yahoo or Google, oh wait I heard MSN is gaining ground. Is it MSN?”

OK, I’m sure you see my point – there seem to be more questions out there than answers. And then if you do get answers, they sometimes conflict with what another SEO firm told you already or what you read in an article last month, or what your friend’s little brother did on his site that made him rich overnight. (Don’t laugh; we hear those stories all the time)

I’m here to answer these questions, in total and complete honesty. Are you ready? The answer is actually simple and applies to ALL of the questions above as well as any other question you may ask.

The answer is:

It doesn’t matter… because you are asking the wrong question!

OK, so what is the right question?

Don’t worry – I will tell you – the question is: Are you in the 64% or the 36% group?

Now for the answer …

I Don’t Know…Only You Know the Answer (and have to deal with the results).

Let me explain….

There was recently a study on the results of company’s outsourcing SEO (September 2005, by Jupiter). The results may seem shocking, but it is something we see every day in this business.

The study shows that 64% of companies that choose to outsource their SEO do not follow the instructions of the SEO firm they hired! I am going to repeat that again so the full impact reaches you — 64% of companies that choose to outsource their SEO do not follow the instructions of the SEO firm they hired!

They recognize the need for traffic (OK, off to a good start). They did their research and selected a company (nice, moving forward) and they plunk down the money (and if it’s an SEO company that’s any good, it wasn’t just pennies either). So far it all sounds good. What happens next -

it all falls apart.

The SEO Firm does their analysis of your site and situation, they share with you the most basic items to be fixed (which are often easy to fix with just a little attention) – they tell you this is of the utmost importance, it is the foundation of your whole campaign.

And what do you do?

That depends – are you in the 64% that does nothing and ends up asking all the wrong questions and whining months later when you are still nowhere? Or are you in the 36% that take action, treats their website and their business with the seriousness and commitment it deserves and then get to work with the SEO company to open the floodgates of traffic SEO can deliver? It’s simple and it’s your choice.

After you have made the commitment to be one of the 36% (something to ponder: how many of your competitors are in the 64% asking the wrong questions and doing nothing – and how quickly can you by-pass them when you are one of the 36% doing it right?) and you have taken the steps necessary to lay the foundation for a solid SEO campaign, you can then sit back and watch the company you hired, with their proven expertise bring in the rankings you desire.

Please understand, I write this article with a little humor to show the absurdity of the situation. I mean, would you hire a mechanic and then refuse to fix what he determined is the problem? No – you probably wouldn’t. I want you to understand not following your SEO Firm’s instructions can be just as detrimental to your business as ignoring a mechanic’s suggestion to fix that smoke coming out of the engine can be to your car.

The more SEO changes, the more it stays the same. The SEO winners are not the ones chasing each new trend and asking the wrong questions. The winners are the ones that commit to their SEO firm and their own business and follow the guidance of the firm they hired. They follow those firms right to top rankings.

So, now that you have asked the right question, made a commitment to the growth of your business and have an SEO firm diligently working for you, and you are just sitting back waiting for the results – you can ponder all you like the details of who’s database is bigger – Yahoo or Google or MSN, as well as all the questions out there people ask daily.

However, with the right SEO Firm – you still don’t need to ask these questions. Questions like is PageRank still important, how many blogs do I need and how do I use them, and all the others will all be answered. The answer will be in the results the firm got for you based on your cooperation and their knowledge and expertise.

Forget Desperate Housewives – try Desperate SEO Firms – with 64% of clients NOT doing what it takes, no wonder there are rumors of SEO insanity out there. Gain some sanity and take action today to make sure you can ask and answer the right question correctly.

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