The SEO Keyword Research Series – Part Six: ‘The ‘Key’ Word Is Traffic?’

admin    Web Marketing     'Key', 'the, Keyword, Part, Research, Series, Traffic, Word

The SEO Keyword Research Series – Part Six: ‘The ‘Key’ Word Is Traffic?’

In Part five of the SEO Keyword Research Series we looked at ‘Is this Keyword Commercially Viable?’ This showed you how to measure whether your keyword is commercially a good enough for your site. The fourth important ‘Key ‘element considers if the keyword or phrase will provide you with the suitable levels of traffic to your business. After all, if you do not get the traffic then you will never make the sales you want.

Each keyword or phrase generates a different level of traffic. Some will provide a high level whilst others will provide a low level. Unfortunately, over 90% of keywords have almost insignificant levels of traffic to them. Additionally, people will pick random keywords for their site when they first establish resulting in poor traffic levels. It is therefore important that you find the right keywords to ensure that you do get the traffic.

Few people fully realise the difference between finishing first and seventh on the first page of Google. The majority of people will choose to pick the number one ranked site. Less people will choose to pick the other websites on that page. The breakdown is as follows:

· Number 1 – 42%

· Number 2 – 12%

· Number 3 – 8%

· Number 4 – 6%

· Number 5 – 5%

· Number 6 – 4%

· Number 7 – 3%

So, how do you measure the amount of potential traffic you will receive from a keyword? This is relatively easy to do through Google Adwords. Here you can add the keyword or phrase and then hit search. This will show you how many searches are completed on a particular keyword or phrase OR derivatives of those keywords. You can then change the search criteria depending on the geographical requirements or competition levels. You could then work out how many hits a keyword could produce if you were number one on the search results page.

For example, say you were selling camping stoves. Globally there are 18,100 monthly searches for ‘camping stoves’. If you were number one on the search for this you would receive 42% of that number. This is over 7600 hits. If you were fourth you would get 4% of the traffic which equates to approximately 724 hits. This is a massive change of 1049%.

Alternatively, there are 49,500 global searches for ’stoves camping’. These are the same two words in teh opposite order but could improve your traffic by over 273%.

You can see how using this tool could prove useful in assessing which keywords are ‘key’ to you generating targeted traffic. Additionally, there are software packages that you buy that will provide the information you require although it may be beneficial to manually do this initially.

I hope you can see that this, in conjunction with the other three ‘key’ elements, is essential for you get the ranking and success you require in your online business.

Thank you for reading and I hope that this series has provided you with some good foundations from which to build from.

Good luck.

Jon-Marc

‘The Sun’ names Direct Communications list manager

admin    Web Marketing     'the, Communications, Direct, List, Manager, Names, Sun'

The Sun, a literary magazine that publishes poetry, fiction and memoirs, has named Direct Communications its list manager, effective April 1. The previous manager was Names in the News.

View full post on Latest articles from DMNews News

An SEM Specialist is ‘the biz’ for your Business

admin    Website Design Resources     'the, biz', Business, Specialist

SEM specialists have a focus on top search engine rankings and laser targeted traffic generation. They bring into play an array of strategies to grow visibility and traffic to a businesses website. The range of accessible strategies are sizeable so it’s best to pick out the ones largely advantageous to your particular industry.Best techniques ought to be devised according to the kind of products and services being offered. Search Engine Marketing (SEM) calls for a lot of time and effort for the normal business owner. This is a specialized arena in which many people don’t have the mandatory experience, skills or time to achieve top rank in the search engines. And even if a person understands the variety of skills required, they in all probability don’t have the time that’s necessary to devote for superior results.

SEM specialists figure out what it takes to compete with your precise competition and what’s necessary to propel targeted customers to your site. They use distinctive strategies that get the businesses website in front of customers and ranking at the top in search engines. These methods involve SEO, SEM and other combinations of methods to get results. Maintenance of a website ranked well within the search engines is a continuous task, but once the lead of the work is completed and the site is ranking on the first page, it’s just a matter of preservation on the business owners’ side. Of course, the maintenance can also be effectively monitored and maintained by an SEM specialist.

The first thing a SEM Specialist will accomplish is outline which keywords are best suited to your niche. Once this information is determined, the next action is to craft optimization for the keywords on the website itself. When the site has been optimized properly, they progress to SEM. Now the magic can take place. If executed right, it can deliver fierce results. Delivering a tsunami of traffic to a businesses website is the whole intention in having a website in the first place. But to accomplish these results, it takes optimization strategies and skills.

If you have a business with a site that’s not getting the traffic you intended, SEM specialists are almost a necessity. With their expertise, it could signify the difference in a website that never gets noticed at all, to a website that pulls lots of traffic daily. If a businesses is going to be game to effectively compete with its competitors, it definitely has to engage in an online business plan.

SEM Specialists have skills that take extensive amounts of time and focus to obtain. It calls for a certain thirst to attain these skills. For the most part, SEM Specialists are incredibly passionate about their specialty and love being neck deep in a sound challenge. Attaining results is what they are focused on. Utilizing the array of tricks they have up their sleeve, they will deliver desired results. And it can be pretty electrifying to observe the growth while it takes place. Online businesses have to make certain they arrange a very visible online authority.

need a website? want to be #1 on Google? visit our website design company homepage