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Apr
16

Promoted Tweets: Ego Trip or Marketing Tool?

This week Twitter held its first developers conference, dubbed Chirp, in San Francisco. Many of the third-party developers attending the event were shocked to learn that Twitter bought Atebits–makers of the Tweetie app, soon to be rebranded as Twitter for iPhone. The big news from a business and marketing perspective, though, was the announcement of promoted tweets.

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Promoted Tweets: Ego Trip or Marketing Tool?

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