Uk Consumer Insights 2009: Tesco – Food & Grocery-Aarkstore Enterprise

admin    Web Marketing     2009, consumer, Enterprise, Food, GroceryAarkstore, insights, Tesco

Uk Consumer Insights 2009: Tesco – Food & Grocery-Aarkstore Enterprise

UK Consumer Insights 2009 are based around individual retailers and provide a highly detailed, data-rich overview of a retailer’s customers, drawing on a nationwide survey of 6,000 shoppers each year.

Reasons to Purchase

*New analysis, unique to these reports shows details about non-converting visitors including where they main shop and who they are.
*Analysis by non-standard demographics is also presented to give a comprehensive picture of a retailer’s customers.
*Key demographics include among others, sex, age, social class, television region, marital status, housing tenure, working status and ACORN group.

Table of Contents :
“About the cDNA programme 3

Section 1: At a glance summary 4
- At a glance summary 5

Section 2: Share of shoppers 6
- Tesco share of shoppers 7
- Tesco share of shoppers by demographics 8
- Tesco share of shoppers by television region 9
- Tesco share of shoppers by household characteristics 10
- Tesco share of shoppers by other characteristics and ACORN classification 11

Section 3: Conversion and non-conversion 12
- Tesco conversion of visitors to main users 13
- Tesco conversion of visitors to main users by demographics and region 14
- Tesco conversion of visitors to main users by household characteristics 15
- Non-converting customers 16
- Profile of Tesco non-converting customers by demographics and region 17

Section 4: Shopper profiles 18
- Tesco profile of shoppers by demographics 19
- Tesco profile of shoppers by television region 20
- Tesco profile of shoppers by household characteristics 21
- Tesco profile of shoppers by other characteristics and ACORN classification 22

Section 5: Loyalty 23
- Tesco loyalty of main users 24
- Tesco loyalty of main users by demographics and region 25
- Tesco loyalty of main users by household characteristics 26
- Tesco basic drivers of loyalty and disloyalty 27
- Tesco detailed drivers of loyalty 28

Section 6: Competition 29
- Competition in food & grocery 30
- Cross sector competitor dynamics 31

Appendix 32
Basic Methodology 33
Detailed Methodology 34″

 For More information please contact :

http://www.aarkstore.com/reports/UK-Consumer-Insights-2009-Tesco-Food-Grocery-15630.html

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Uk Consumer Insights 2009: Tesco – Clothing-Aarkstore Enterprise

admin    Web Marketing     2009, ClothingAarkstore, consumer, Enterprise, insights, Tesco

Uk Consumer Insights 2009: Tesco – Clothing-Aarkstore Enterprise

UK Consumer Insights 2009 are based around individual retailers and provide a highly detailed, data-rich overview of a retailer’s customers, drawing on a nationwide survey of 6,000 shoppers each year.

Reasons to Purchase

*New analysis, unique to these reports shows details about non-converting visitors including where they main shop and who they are.
*Analysis by non-standard demographics is also presented to give a comprehensive picture of a retailer’s customers.
*Key demographics include among others, sex, age, social class, television region, marital status, housing tenure, working status and ACORN group.

Table of Contents :
“About the cDNA programme 3

Section 1: At a glance summary 4
- At a glance summary 5

Section 2: Share of shoppers 6
- Tesco share of shoppers 7
- Tesco share of shoppers by demographics 8
- Tesco share of shoppers by television region 9
- Tesco share of shoppers by household characteristics 10
- Tesco share of shoppers by other characteristics and ACORN classification 11

Section 3: Conversion and non-conversion 12
- Tesco conversion of visitors to main users 13
- Tesco conversion of visitors to main users by demographics and region 14
- Tesco conversion of visitors to main users by household characteristics 15
- Non-converting customers 16
- Profile of Tesco non-converting customers by demographics and region 17

Section 4: Shopper profiles 18
- Tesco profile of shoppers by demographics 19
- Tesco profile of shoppers by television region 20
- Tesco profile of shoppers by household characteristics 21
- Tesco profile of shoppers by other characteristics and ACORN classification 22

Section 5: Loyalty 23
- Tesco loyalty of main users 24
- Tesco loyalty of main users by demographics and region 25
- Tesco loyalty of main users by household characteristics 26
- Tesco basic drivers of loyalty and disloyalty 27
- Tesco detailed drivers of loyalty 28

Section 6: Competition 29
- Competition in clothing 30
- Cross sector competitor dynamics 31

Appendix 32
Basic Methodology 33
Detailed Methodology 34″

 For More information please contact :

http://www.aarkstore.com/reports/UK-Consumer-Insights-2009-Tesco-Clothing-15620.html

Website Marketing: Asda Takes On Tesco As The Digital Supermarket War Surges

admin    Website Marketing Companies     Asda, Digital, marketing, Supermarket, Surges, Takes, Tesco, website

Asda online is closing the gap on Tesco in an ongoing website promotion battle as the digital supermarket war surges. It has been more than a year since the eConsultancy blog compiled a list of ten things Asda could do to improve its online shopping service, such as improving images and generally making its site more user-friendly and easier to navigate. And the supermarket giant seems to have taken eConsultancy’s advice after almost doubling its share of online supermarket sales from just 17 per cent in October 2008 to more than 30 per cent in January 2010.Indeed, Tesco.com could lose its dominance of the online shopping sector to Asda within just six months if consumer trends continue, according one of the UK’s leading discount websites. In July 2009, Tesco enjoyed the majority share of online grocery shoppers, with 41 per cent of supermarket sales through Tesco.com compared to 27 per cent via Asda.co.uk, according to data collected by MyVoucherCodes.co.uk. However, sales figures throughout January 2010 reveal that Tesco is losing the lead to Asda, owned by American supermarket chain Wal-Mart, with a share of 36 per cent and 31 per cent respectively. The figures appear to be part of a trend for shopping online overall, with more than 70 per cent of people polled for New Media Age’s Online Shopping Survey 2010 saying they would be likely to shop for groceries online. Sainsbury’s was the third most popular online supermarket with a total 13 per cent of sales this month, while Ocado – which also sells Waitrose own-label goods – was in fourth place with nine per cent. In fifth place was Marks and Spencer with six per cent. Frozen food specialists Iceland, despite the fact it no longer offers online grocery ordering, was more popular online than Waitrose, with three per cent of sales compared to Waitrose’s two per cent. Retail expert Mark Pearson, managing director of MyVoucherCodes.co.uk said the success of Tesco and Asda was down to their “fantastic online offerings”, which made it easy for consumers to find and buy their groceries.However, he said he believed that Asda’s website marketing, which was constantly playing itself off against Tesco as the UK’s cheapest supermarket, was strengthening its brand. Press release – below