The Biggest Lie Potential Clients Will Tell A Copywriter

admin    Web Marketing     Biggest, Clients, Copywriter, Potential, Tell

The Biggest Lie Potential Clients Will Tell A Copywriter

“Come down on price on this one and there’ll be more work to come.”

This come-on is a favorite of potential new clients who either have no money, or are justifiably trying to keep costs down.

Either way it doesn’t matter to the copywriter because both circumstances ask the copywriter to sacrifice his or her income on the promise of more work.

Unfortunately, “more work” rarely materializes. In my opinion, most of these people don’t lie with malice, they simply lack the funds to pay a reasonable rate for copywriting.

One thing is clear: they do value copywriting and understand its power to add to THEIR bottom line.

Why is this situation such a dilemma for the freelance copywriter?

I think it’s safe to say that every copywriter has experienced tight finances. And for this reason alone it’s tempting to talk yourself into saying “yes” to a bad proposition.

In addition, the copywriter might see value in adding the proposed project to his portfolio…and if it gets a great response, add a powerful case study too.

Plus, the most trusting among us will believe there is more work to come, and will be anxious to land the job and develop a new copywriter/client relationship.

These and other realities of the copywriting life help us talk ourselves into a situation we’ll regret…a pattern of accepting low pay from clients we don’t want in the first place.

How to say “yes” the PROFITABLE way…

The good news is, you can say “yes” to new clients who promise more work IF you protect yourself.

A couple of years ago a European software company came to me with the intent of breaking into the U.S. market.

Phil, the CEO of this mid-size company, was a tough negotiator. He wanted a ten percent price break for work he said would come to me over the course of that year. When I priced the work, the total came to about ,000.

Obviously, this was a client I wanted to say “yes” to, but knowing the “big lie,” I also realized I would be on the line for lost income if he didn’t provide me with the promised work.

My solution was to work it into my Fee Agreement, which all clients must sign, date, and fax back to me before work can commence.

I stipulated a ten percent price break (,200) on the ,000 job, listed all work to be performed and its respective dollar value, and then added copy to this effect:

“In exchange for a ten percent discount of ,200, all of the above work must be assigned by December 31, 2004; if all of the above work is not assigned by December 31, 2004, then the ten percent discount becomes null and void and an invoice will be submitted for immediate payment of ,200.”

The strategy worked like a charm. In fact, in mid-2004 work slowed from this client, but toward the end of 2004 there was a flurry to complete his obligation for the amount of work contracted for.

WITHOUT the Fee Agreement stipulation, it appears I would have “bought into the lie,” cut my pricing by ten percent for the work that I did do, and suffer the “lost income” of expected work that never came.

WITH the Fee Agreement stipulation, I felt good about the ten percent discount because it was a fair negotiation in which both parties fulfilled their obligations. And it brought me a lot of work toward the end of 2004 that may have come to me sometime in 2005…or quite possibly never.

Keyword Elite Program – Tell Me, Why Do You Need It?

admin    Web Marketing     Elite, Keyword, Need, Program, Tell

Keyword Elite Program – Tell Me, Why Do You Need It?

Why do you need them?

I firmly believe that you really don’t need to purchase many tools to be successful in the online world. What is really required is a strong work ethic and commitment to your cause to produce a winning campaign.

The difficulty lies in the fact that producing a successful campaign can be very labor intensive. A successful campaign will require extensive testing to the keywords that actually deliver the best results. I encourage you to read this article, and then take a look at my courtesy eBook – I hope that these resources will help to guide you in your decision making.

Do you have the time?

Keyword Elite Program is the perfect tool for those who just do not have the kind of time to put in running hours of optimization tests that are required to produce a great campaign. Think about it this way: if you are starting an article writing campaign, you have to find the right keywords to use in all of your articles, an exhaustive and long process. Then, you will invest hours writing each article. Choosing the right keywords is critical to success to drive the kind of rankings that you want on all the major search engines.

Keyword Elite program streamlines the entire process by doing all of the querying and checking for you. Instead of spending hours Googling keywords, you entire a broad keyword, choose the number of keywords you would like, and in less than two minutes KE gives you the results that you need by allowing you to choose from 200 of the best keywords. If you want even more optimized keywords, KE can deliver as you perform more searches.

Put them to Work Right Now!

Keyword Elite program can deliver up to 13,000 related keywords for your AdSense campaigns; keywords that you can put to work on your websites immediately. By letting KE do the work for you, you save valuable time that can be spent on creating better articles and content, resulting in higher click-throughs and more revenue.

Different Ways to Analyze Keywords

Because KE is a comprehensive solution, you can analyze keywords in many different ways:

1. Determine the number of search queries for that term on the major search engines,

2. See what the current bids are (essential to starting an AdWords campaign, this allows you to save money by bidding smart).

3. Analyze your competition: how many other sites are really optimizing their pages for your keywords?

4. KE also allows you to see how many AdWords campaigns are running for any keyword, and more importantly just how successful they are at generating clicks.

For Competitive Terms It’s Essential

Now, you might not need all of this information for less competitive keywords, but it can be essential for the more competitive terms. On a basic level, all you really need to know is whether or not a keyword will deliver the traffic you need. You can do this by looking at the number of pages that are using the keyword as a title; doable with Google, but time consuming.

Skip the Tedious Work, please!

Then the real fun begins. Painstakingly write down each keyword, make your notes, check out the competition etc. KE allows you to skip this most tedious part of the process by doing the legwork for you. Keyword Elite program gives you the information that you need in minutes that would normally take hours to compile – information that is essential to your AdWords and AdSense campaigns. This tool is a must-have time saver that can deliver the information that you need to make the most informed decisions when creating and running your campaigns.

Sir! I want to join Animation. Please tell me, how should I start it?

admin    8615     Animation, Join, Please, Should, Start, Tell, Want

Sir! I want to join Animation. Please tell me, how should I start it?

It’s great; your interest is according to your passion. Animation is the best option for anyone who is willing to share his/her maximum time of the day & night, can work on computers for long hours, and able to represent imagination on the visual canvas.

Every person must know about the process through which an animation film, computer games, and an ad film pass away. Experts have categorized animation processes into three parts:

1. Pre-Production 2. Production  3. Post-Production

If you are good at sketching and drawing then pre production responsibilities can be headed to you. If you are interested for making model on already sketched character on computer with the help of various computer softwares, with visual effects, animation, and lighting & texturing, go for production program. If you are willing to take responsibilities for synchronization of sounds, colors, visual effects, and video clips then you can go for Post-productions.

If you are a new bee! for computer animation, then go and explore all the nearby institutes in your city. Generally all the institutes are offering same kinds of program. I have been also to so many institutions in Delhi, Mumbai, Hyderabad, and Bangalore; these all institutions are starts training from sketching, drawing, human anatomy, animal anatomy, story boardings, Adobe Photoshop for digital and matte paintings, 3Ds Max/ Maya for modeling and animation including lighting, camera, texturing, Adobe After Effects, Autodesk Combustion, Real Flow, Apple Motion for visual effects, motion graphics & compositing, Adobe Premier, Avid, and Final Cut Pro for Video Editing, Sound Forge, Cool Edit Pro, Sound Track for sound editing.

Above program structure is quite balanced and fulfilling all the industry needs. But the question is, can a person grasp perfectly all above terms and applications. I think no, no, and no! So how should you start? Have patience! If you want to do animation, then you should start to learn first only Photoshop, Max/ Maya, and after effects and also you can learn a little bit about video and audio editing. After this short term animation program, first go to the industry and face some interviews, this process will make you sounder in terms of industry requirements and projects. Now! you can work for some months, then come back and start to learn those vast/ monster size programs. Now, you have nothing to lose, because you know, how to work, and what industry expect from the animators.

How To Tell If A Site Will Give You Traffic That Will Make You Profit From Banner Ads

admin    Web Marketing     Banner, From, Give, Profit, Site, Tell, Traffic

How To Tell If A Site Will Give You Traffic That Will Make You Profit From Banner Ads

One of the biggest problems people have with using banner advertising in their niche market is the fact they have no idea how to tell if the site they want to use will make them a profit or not at all. In this article, i want to show you exactly how to figure this out before you spend a lot of money on this traffic source. Step Number 1 – You have to make sure the site is attracting buyers. There are two types of visitors that come to every site on the internet. There are people who research and never buy & there are people who by stuff. You have to make sure the site that you are advertising on is sending you visitors who buy stuff and have proven to buy. That way you will know that they are more then likely to buy from you as well! If all as you are getting to your site is tire kickers who are just looking around, you are never going to sell anything and will eventually lose money. Step Number 2 – You have to make sure you are advertising on sites that only have a few other advertisers on them. The reason that you want to do this is because you need to make sure that you can get a good click through rate on your ad. When you have it on sites that have 25 other advertisers you are not going to going to get a high enough click through rate and you will eventually start losing money. So make sure the site you are looking at is getting buyers & make sure there are not lots of other advertisers buying ads on the same site.

Related Banner Ads Articles

Union leaders tell senators to oppose five-day delivery plans

admin    Web Marketing     delivery, fiveday, Leaders, oppose, Plans, senators, Tell, Union

The US Postal Service’s plan to reduce home delivery to five days per week faces considerable opposition from some members of Congress and postal employee unions.

View full post on Latest articles from DMNews News

What Ensquared Would Tell Google About On Nexus One Insurance

admin    Google's Nexus One     About, Ensquared, google, Insurance, Nexus, Tell, Would

Apple and AT&T with a green path in front of them two years back on iPhone innovation and no Nexus One to worry about at the time, launched without addressing the iphone insurance issue. If their iPhone buyers lost device use for whatever reasons it was a case of “bad luck” and simply a hazard run by consumer leaders. With the iphone technology so far ahead at the time it seems it was a risk the iphone user was prepared to run. Now with similar devices becoming prevalent not having phone insurance options can become a competitive negative; a negative Nexus One should capitalize on. As things stand the only supplier/provider insurance for iPhone is extended warranty from Apple Care, which is hugely expensive for the little you get; and there is a void in accidental damage, Lost and Stolen. This has been filled somewhat by companies like SquareTrade, SafeWare and others on the Internet but not comprehensively in one policy and not at point of sale. Losing or breaking an iphone can become a very costly mishap indeed.

The facts of the business in phone insurance are this: Smartphone devices at the level of iPhones and Nexus One at the stage of replacement if lost, stolen or damaged is over $500. This in relative terms brings it into the arena of lap tops and can turn into an expensive experience if there is a serious mishap as providers will not subsidize second phones in the same contract. Moreover, Smartphone technology is evermore complex and sensitive and cost of repair is becoming so high that replacement irrespective is often the insurer’s best solution.

The Nexus One is a new entry into the cell phone arena and it makes no pretense that it positions itself directly against the iphone. It however has a long climb to make for two important reasons:

iPhone is the yardstick cutting edge innovator of touchscreen cell phone devices, building into a new paradigm of app inclusion, which grows exponentially and is a huge attraction to the iphone cult

The fact that Nexus One is indeed a Google phone, and undoubtedly Google is a powerhouse innovator and era changer of note, its channel is still removed from cell phone devices and somewhat removed from iPhones leadership in this channel.

If Nexus One asked us for advice there is no question that the one huge glaring weakness in the iPhone fabric lies in phone insurance. It is on this platform that an attack should be made.

The way Ensquared as a phone insurance expert site would do it: Nexus One is well advised to connect to responsible Underwriters to attach a strong phone insurance program to their device: One that will address damage beyond extended warranty and include lost Nexus One and stolen Nexus One as well. The fact that the device is being sold unlocked and unconnected to any service provider requires thinking outside of the box. In the same way as device manufacturers tie in with phone service providers, Nexus One could interview different insurance providers with a view to endorsing (perhaps even giving a limited subsidy) for insurance options on Nexus One. That would be a significant and meaningful advantage against competition that has ignored this aspect altogether. It is an open track right now. Ensquared the #1 authority on phone insurance has a very good vantage point of the innovative phone insurance entrants that would qualify, including their own strategic alliances. Phone insurance is often a hidden low key item in any device purchase but could be propelled to the forefront of reasons to buy one device rather than another – especially in the very expensive smartphone industry. The cell phone strategy however

Expensive Internet Marketing Advice: Tell the Gurus to Take a Hike

admin    Website Marketing Resources     Advice, Expensive, Gurus, Hike, Internet, marketing, Take, Tell

One of the first things you learn in Internet Marketing is to not reinvent the wheel. Other people have gone before you and made all the mistakes and lost all the money to find out what really works to make money online. So, follow the leaders and put your unique twist on it.
But what do you do if learning from those that have gone before you costs thousands of dollars?
Recently, I’ve witnessed some product launches with some very high price tags. And I started asking myself, “Do your really need to spend thousands of dollars to be successful online?” Here are some thoughts on the matter…
The Gurus Are Targeting Struggling Internet Marketers
Here’s a little Marketing 101. Find a desperate market and give them what they need to end their desperation. You’ll make a killing!
And that is exactly what these marketing “gurus” are doing. The market they are going after is the struggling Internet Marketer. They are not going after the complete newbie… but the online businessperson that has some experience (and possibly some success), but can’t seem to make it work.
Hey, we’ve all been there. I’ve bought the ebooks, watched the videos and joined the membership sites. And more than once I’ve pulled my hair out while screaming, “I’ve done everything they told me to do, why isn’t this working?” So, I’ve got to give it to the “gurus”… they’ve really identified a desperate market!
But should that market be asked to pay thousands of dollars to get the help they need?
That Breakthrough Moment IS VALUABLE
I’m not going to lie to you. Having a “breakthrough” in your online business is extremely valuable. Many times you can go from just getting by (or going into debt), to extremely profitable so quickly it leaves you wondering, “Why didn’t I do this sooner?”
So, when you look at it that way, sure the price tag seems reasonable. I mean, who wouldn’t pay $2000 to figure out how to make millions. Sounds like a great Return On Investment to me. And the gurus are banking on you seeing the value of making such a large investment.
But for most of the struggling Internet Marketers this is just too steep a price to pay. And they are left even more frustrated than ever before. They even start blaming their failure on not being able to pay those high prices for expensive marketing advice. If that sounds like you, there is something you can do. (The good news is you don’t have to pay thousands to be successful online).
What To Do When You Can’t Shell Out Big Bucks For Internet Marketing Advice
While some “smart” Internet Marketers have decided to exploit the desperate marketing crowd, others have seen this as a different type of opportunity. They see this as an opportunity to help people! They’ve been where you are and know how frustrating it can be. But they also know money is tight (especially these days).
Some of the top online marketers have decided to help. After all, you might ALREADY know how to make a fortune online, but just got sidetracked. Or you might only need to correct ONE thing to start seeing the huge profits. Or maybe you know you need some more detailed help but at a price you can afford. And they are going to help you figure out the missing part of the puzzle.
Now is not the time to give up. Now is the time to succeed! So, tell the high priced “gurus” to take a hike, and get the free or low cost advice you need to make that life changing breakthrough you deserve. Just remember to help others later when you could charge thousands for what you know.

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How to Make Money Internet Marketing and is Having a List the Holy Grail Living on the Internet? Tell Us About Internet Marketing and Persistence

admin    Website Marketing Resources     About, Grail, Having, Holy, Internet, List, Living, marketing, Money, Persistence, Tell

The simple answer to this question is YES, YES and Yesssssss because without a List of names that are eager to buy what you have to offer then its plain as the nose on your face that owning a List is the main ingredient for earning money in the world of Internet Marketing.The next question you are probably asking yourself is…….How do I go about getting a list?Well you could pay for one. By that I mean Pay Per Click (PPC) but unless you are a very experienced Internet Marketer this is something I would not advise for the help www.tube-traffic.com. For the simple reason that you could spend a lot of money and still not get enough product sold to cover your costs then you would get discouraged and most probably give up.Well lets assume you have a product for a particular Niche, it could be your own or an Affiliate product that you fancy promoting. So now you have to find Free Targeted Traffic that you can send to your web site and this is an art in itself.Article Marketing is a good start, write an article all about what you know about your product, and in the Bio Box do a link to your website or squeeze page and persuade the prospects to sign up in the Opt in Box and thats the start of your List.The Golden Rule is Build a Relationship with your List, make them trust and like you. Do not make the mistake of setting up your auto responder to churn out offer after offer. All this will achieve is to turn them off and then you have lost them for ever.You can then use that article in your Blog with more links to your site.That is only one way there are many more strategies to List Building which need to be studied and implemented. It takes time and effort but the one thing I will say is Don’t ever ever give up. Keep trying and in the end it will work for you.Internet Marketing And PersistenceInternet marketing rewards the persistent. Why do I say this? How many web sites go out of business their first year? People get all excited about getting a web site and they go register a name and then they stop when they find they cannot figure out the menu-driven web page builder.Or they get a web site built, buy some guaranteed traffic, get 5000 hits to their site, no sales, and think, internet marketing must be a scam. No – the guaranteed traffic is a scam.You see, in internet marketing you have to be big, think big, and do big things. And one of the things you have to do big is learning. You have to learn how to do it. You have to be persistent. You have to keep working even when things get tough. Turn off the TV. Don’t turn it on again until you have made your first $100 online.Then turn it off again. Don’t turn it on again until you have made your first $1000 online.Oh, and don’t buy into any of the get-rich-quick schemes online. They are bogus. You cannot generally get rich quick online for the help www.website-conversion-mastery.com. And the only way to make it long run online is to have a long-term plan. What happens when your current get rich quick scheme goes belly up ( and they usually do)?Bottom line is, you have to be persistent. Get your own site. Create your own product. Build your own list. Write your own sales page. Write your own emails.URL:-http://www.impacts-popup.comhttp://www.free-ad-system.com

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Learning Microsoft Excel Picture Book (show Me Don’t Tell Me)

admin    Misc     Book, Dont, Excel, Learning, Microsoft, Picture, Show, Tell

Microsoft Excel is a database application that a lot of people are not aware of or what it can do or how it can help almost every person in their daily life. It can help you keep a budget, create graphs, invoices, mailing lists, a whole lot.

But the problem is learning it. Einstein was able to take complicated things and simplify them. Our minds are built for patterns and unilateral thought processes. It is amazing what our minds can comprehend if introduced to this type of learning process. The power of pictures. The power of illustration. Every one of us is visual. We relate visually. Our dreams are visual. I haven’t met anyone who had a dream of “hearing” without illustrations. We need to “see” things to really understand.

We created a picture book that will “show” you how to use Microsoft Excel instead of using alot of words. By just flipping through the pages it is easy for the common person to absorb the meat of the book. Learning Microsoft Excel with pictures is easy on the mind, easy on the person and a fast way to learning what normally would be thought of as difficult. I have studied many instruction manuals and have found that it is difficult to stay away from being wordy. I spent a whole day on just one simple page to make the illustration show the point and procedure. I would test this on kids to make sure that these illustrations and pictures that show you how and where to click is easy to understand.

I firmly believe it is what we know that makes our lives what it is. Our biggest challenge in life is learning. I come to this conclusion because of the evidence I see of people assuming they know when they don’t know. All our problems come from what we don’t know. All our decisions, thought process, attitutudes and emotions all come from what we know. We error in assuming. Our crime in life is about assuming.

My goal in this picture book is for the mind to comprehend new and exciting information quickly and effortless. We have a much more pleasant experience when we are dealing with illustrations. For more information and actual illustrations and examples of learning Microsoft Excel with pictures contact www. msexcel.biz

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They Tell Me Only To Use Microsoft Windows Not The Free Linux Operating System

admin    Misc     Free, Linux, Microsoft, Only, Operating, System, Tell, They, Windows

Most people purchase computers to run programs – whether it is to send email, browse the web, meet friends of girlfriends on msn messenger, do office work or just play solitaire.
People buy computers to use programs for their functionality not to run operating systems be in Microsoft Windows, the new Microsoft Vista product , the Mac Operations Systems or the various Linux Operating Systems – be they Ubuntu Linux , Mandiva , Knoppix or Debian.
At the heart of most computer users is functionality and usability. It is as simple as that. It is an interesting situation that the Microsoft Corporation controls the vast lion’s share of the computer operating system market. Indeed it even has a major share holding of the next player in line – Apple with the Macintosh OS (Operating System).
What are the issues?
1) Linux is not really free. Linux, in its various flavors or distros, is given free of charge, whether it is on a cd, DVD or downloaded. You can install the program on your own compute or various computers , at no charge to yourself whatsoever
This is in direct contrast to a commercial product such as Microsoft Windows or the new Microsoft Vista which you to purchase a boxed version or a valid license which comes with most computer systems purchased. This license which comes on most new computers as a matter of course could be referred to as the “Microsoft Computer Tax” and is not an option you can forego, to reduce the purchase of your new compute – whether or not you wish to use another operating system such as Linux.
Linux is given free of charge to install. This is not a shareware or time limited version of the product which requires a registration fee after a period of time.
If you require product support or training commercial organizations do exist which will charge you for support of that product or for training or both. Indeed it can be said that Microsoft itself charges for product support, Symantec the antivirus / security organization charges for basic support by product, subscription fees – sometimes automatic subscription fees and 900 phone number and charge card “Priority Support”.
Indeed you would not expect your local school or technical college to provide computer and compute software training free of charge.
2) Linux is complex and will force you to learn the Linux command line,
Not true simple as that. The various Linux distros all have GUI (Graphic User Interfaces) just like Microsoft Windows, Windows used to come as command line DOS. Windows users use pull down windows to operate the software. So can and do most Linux users
3) Compared to Windows , Installing Linux is Difficult
- The vast majority of computer users are computer neophytes and beginners.
These computer users purchase computers with the operations system Microsoft Windows or the Macintosh Operating System installed on their new computers. These people could not install the Windows Operating system and the device drivers necessary if their life depended on it. How the situation of a Linux is based computer any different.
It is only a matter of time until new computers come preinstalled with the Linux operating system. Imagine if Henry Ford had been told not to build new cars since there were few good roads available in America.
4) My Computer Hardware Just Works Under Windows
5) Again untrue in many cases and soon to be less of an issue as more and more computers will come preinstalled with a Linux operating system. Already Dell Computer (which was a Microsoft stalwart) is selling Linux based laptops. Interestingly the response to the Ubuntu Linux dell notebooks is quite positive, If you think Linux hardware compatibility is an issue try upgrading to the new Microsoft Vista from your previous Microsoft Windows product. You will find to your surprise that few if little of computer hardware are supported. You may have upgraded to the new Vista and found you have either no sound, good video or even internet connections via your network adapter device or wireless network adapter. And try undoing your upgrade to get back to your working windows version – it cannot be done.
Lastly you may say I run Windows since all of the programs I use are available only on the Windows operations system – since that is the dominant player in the market. You may well surmise that since Windows is the more than dominant player in the computer OS market that software developers write their product almost exclusively for the windows operations system and that market.
This is true. If you are using a specialized product for your job, industry, situation or preference you may well be locked in.
In the end most people buy and use computers for functionality and use. Most people use their computers for internet browsing , communication – whether it by email or messenger services (M.S.N. , Yahoo , Skype , Eyeball Chat) , downloading and burning music and in more than many cases for playing nothing more than computer games such as simple solitaire.
In these cases the functionality of Linux and its program base easily allows for this. Indeed many of the cutting edge programs and computer services come out of left field by computer software developers and enthusiasts whose preference of Computer Operating System is guess what – Linux in its various forms.

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