Placement Intelligence – Google Placement Targeting Made Easy!

admin    Twitter Marketing     Easy, google, Intelligence, Made, Placement, Targeting

Placement Intelligence – Google Placement Targeting Made Easy!
Seek Out the Best Possible Targets for your Adwords Placement Campaigns Easily…Take Your Direct Link Campaigns to Market Fast with Unique Tracking IDs with the Unique Built In Placement Url Formatting Tool! Affiliates Earn 60% Commissions!
Placement Intelligence – Google Placement Targeting Made Easy!

Targeting Consumers with Social Media

admin    Social Media Marketing     Consumers, Media, Social, Targeting

Targeting Consumers with Social Media

“How can one man in one night visit all the children of the world?”
“There’s some sort of time continuum that breaks down once Santa’s in his sleigh.”
-The Santa Clause

How can one company have a personal conversation with thousands of customers and potential customers all over the country and the world?  The relatively new marketing tool called social media breaks down the old “time continuum” and allows companies to have a conversation with thousands of people all over the country, indeed all over the world.

There is a great deal of talk about social media and special social media agencies have sprung up to take advantage of the growing marketing spend in this medium.   But what is social media really and what is the best way to use it?

What Is Social Media?

Let’s start by looking at the latest facts for this holiday season.  A new survey by comScore Inc. found that 28% of holiday shoppers said that social media influenced some of their purchase decisions this season. That is a large percentage of people for whom this media directly influenced a purchase.  It is clear that smart marketers cannot ignore social media.   But what exactly did this survey define as social media?  Interestingly, they broadened the definition of social media to include online reviews and articles.  Many social media disciples do not consider online reviews and articles to be social media.  In fact, most of the social media talk and buzz is about Facebook, Twitter, LinkedIn, YouTube, etc. But without that broadening of the definition to include these reviews and articles, the results of this survey don’t look so good.  Only 6% of consumers were influenced by Facebook and 3% by twitter.  The vast majority of consumers were influenced by reviews.

A newly published white paper surveyed 700 marketing professionals who are actively engaged in social media marketing.  By a long shot Twitter was the top social media tool used by these professionals followed by LinkedIn and Facebook.  So, only a very small percentage of consumers are influenced by tweets but Twitter is the top social media property the surveyed marketers are using to reach their audience.

Content is King

There is great value in content marketing, the creation and distribution of articles, press releases, videos etc. throughout the internet.  When you create this content not only are you informing the consumer about your products or services but you are establishing link backs to your web site.  Done properly your content can have thousands, even hundreds of thousands of link backs from sites all over the net.  This has value on several levels.  Obviously it creates additional interest in your business but it also has great value for SEO, raising your web site’s search engine rankings.

I’m not saying that Facebook is fallacy or you should be a Twitter quitter. These are very valuable tools that will continue to grow in value over the years.  You should use these tools as well as blogging, social bookmarketing, and all other tools available.  There will also be new social media tools cropping up and it will be wise to embrace some of them as well.  The goal is to have an on-going conversation with your customers
So, by all means, embrace social media.  Just don’t narrow the definition to the more talked about strategies and consider adding content marketing to your online arsenal.

MontAd is a full service marketing and advertising agency that helps small to medium sized companies reach the peak of their industry.  For more information please visit our website at http://www.montad.com

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Do You Know About Geo Targeting and Seo?

admin    Web Marketing     About, Know, Targeting

Do You Know About Geo Targeting and Seo?

Online advertising is becoming widespread and reaches anyone with access to the Internet. However the most effective promotion for a website is to be visible where its target audience is. A website greeting its visitors based on their location or displaying relevant offers depending on their location is sure to generate more clicks and garner a high conversion ratio.

Numerous researches and studies have positively established that search queries are getting more and more local in nature. For more details go to www.offline-promotion.com This essentially means that users are actively looking for local information and they do so by appending geographic locater to the search term (e.g. Plumber in Seattle). In the pursuit of providing relevant results, search engines are actively pursuing local search. This very fact is being harnessed by online businesses (which are local in nature) to create a bigger impact and claim a large market share.

Geo targeting (aqua geographical targeting) is a mechanism to control the display of website content based on specific geographical locations. The targeted content may vary from advertisements, news to city specific information. The process of geo targeting happens on the server, prior to web page being sent to the browser. When the user requests a particular page, the server queries the user’s IP address and checks it against a database. Based on it, the server would provide the relevant web page to the user, based on her location. By being able to do so, online businesses can present targeted content to the user based on his/her physical location.

Geo targeting holds special relevance for businesses that are local in nature (florist, plumbing, electrician, take a ways, etc.), targeting their local audience. By reaching the desired customers, website owners are able to realize maximum return on investment. In case of a multilingual website, geo targeting can be effectively used to present apt version of the website, based on user’s regional language. It also plays a vital role in creating a level playing field for both small and large businesses. Small businesses with a local flavor, sometimes with meager marketing budget, can achieve great results by geo targeting. Such businesses have a better understanding of the local market and can thus serve the customers better.

In order to capitalize and benefit from the advantages offered by geo targeting, a few technical changes to the website could be mandated. Also factors such as country specific domain names, physical location of the hosting server, primary language of the website, and origin of the inbound links play a crucial role in geo targeting.

With so many benefits attached to geo targeting, and the concept being fairly simple and easy to implement, it is astonishing that it does not figure prominently in the Internet marketing strategy of many online businesses. For more details go to www.greatseosecrets.com Search engine optimization strategies centered on geo targeting would not only help you pursue a targeted approach, but also generate increased revenue. As good as it gets!

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Use of Behavioral Targeting in Online Advertising

admin    Web Marketing     Advertising, Behavioral, Online, Targeting

Use of Behavioral Targeting in Online Advertising

The advertisers have to really slog and spend whopping bucks to generate quality response. None can underestimate the need of advertising in the business world. This is why it has found a prominent position in the promotional mix. Seeing the popularity of Internet, many advertisers have advanced towards the web for promotions. This is the reason behind the increased use of online advertising in the ad campaign planning.

Right from media planning to targeting the right audience, everything have to advance in a structured way for generating results. The online advertising company can be a good partner to ensure channelized way of promotions. Now, for ensuring optimum results, the use of behavioral targeting should be done.

Targeting can be easily done with the expertise of an online advertising company, which happens to have a good name in the ad world. Their methodology and strategies devised would be useful in optimizing the usability of your website. The targeting is generally done through different techniques that include Geo-targeting, browser/network/IP type, day/time, capping, user data, etc.

The behavioral targeting emphasizes basically on the user attributes. This can be according to the segmentation or filtration done on the basis of clickstream data or visitor segment performance. The online advertising is also useful for maximizing return on investment. It is done through targeting the precise audience and increase conversion rate. In addition, the promotions will also enhance the customer experience because of the personalized approach of such type of advertising.

The behavioral targeting is strictly a tool that enables the advertisers to reach out to their audience in perfect style. It also keeps the ad spends low due to the relevant targeting. In this way, the viewers to the online advertising are only the real potential candidates. Ultimately, this viable and intensive advertising proves quite responsive to the advertisers.

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Double Your Patient Leads by Targeting an Emerging Market

admin    Web Marketing     Double, Emerging, Leads, Market, Patient, Targeting

Double Your Patient Leads by Targeting an Emerging Market

 

It is no secret to those Plastic and Cosmetic Surgeons who are already successfully working with Hispanics that it is quickly becoming beneficial and lucrative to target this market. There is new data available that backs the spending power and growth of this group. So why, then, isn’t every Doctor successful at marketing to this ever-evolving Hispanic population?

 

Here are 5 key tips you must know when marketing cosmetic procedures to Hispanics.

 

#1 Know your target audience.

 

There are very specific groups within the Hispanic population, and each is very dynamic from the next. There are cultural differences, language differences, even generational differences. And you need to decide which will be your primary focus. The one good thing about cosmetic procedures is that it is universal; meaning anybody, anywhere can be interested in it and can buy it.

Though people will travel city-to-city, state-to-state and even country-to-country, it is usually easier to target your local demographics.  Are you in Miami, San Diego or Corpus Christi for example, where there are strong cultural influences? Or are you in places like Orlando, Chicago or San Francisco where the generation of Hispanic (meaning 1st, 2nd or 3rd generation) plays a larger role over culture?

 

#2 Use images that represent the Hispanic person you are targeting.

 

This again involves knowing your target audience within the Hispanic community. In your less culturally influenced cities, the generation of the person you are targeting becomes important. Someone who was born and raised in Mexico or Puerto Rico, for example, will not be as subject to the “American lifestyle” as one who was born and raised with the Americanized ideals. Your second and third generation Hispanics are blending more and more to the images of today’s American standards. Though they are still heavily influenced by “family” and ‘family images”, they are also influenced by images of personal growth and beauty.

 

The more culturally influenced Hispanics in places like Miami or Houston do better with images relating to their specific cultures. Not just providing for their immediate families, but to their extended as well. To show images that do not include older and younger people together will not appeal to these heavily cultural dominated areas. This does not mean you should include sombreros or cigars in your advertising campaigns, however, vibrant colors and images of modest homes and families have proven to be successful.

 

#3 Accurate translations.

 

The best advice anyone can give when marketing to Hispanics, regardless of your target audience, is NEVER use slang. If a Cuban, for instance, is engaged in a conversation with another Cuban, then the use of slang may be appropriate. But it has no place in print or online marketing. A slang phrase in one culture could be completely offensive to another and may cause more damage than good.

 

In addition, if you are going to offer translated services and documents, make sure they are prepared and translated by a professional; someone who knows the language formally. Translation is not just simply exchanging Spanish words from English ones as the entire format and sentence structure needs to be changed to make sense.

 

#4 Offer bilingual services.

 

Catering to Spanish only is just as profit prohibitive as catering to English only. To truly expand into both markets, you need to offer services in both languages. Recognizing that there are differences not only from culture to culture, but also from family member to family member. A parent’s preferred language may be Spanish, and they will be more attracted and comfortable with Spanish terminology and forms. Their son or daughter, having been educated and raised in the States; may be more attracted to the services you have outlined in English. However, since you took the time to cater to their parents’ language barrier, you will gain the loyalty of both.

 

This step may also include the expansion of your staff. Whether you advertise your services in print form or on online, you will ultimately need someone to pick up the phone and communicate with anyone who calls in. Having at least one person in your staff, who can communicate effectively in English and in Spanish, will only set you further apart from the competition. 

 

#5 Network your practice in both languages.

 

This is different than simply offering bilingual services. For this you will actually be advertising your Cosmetic Surgery practice using both English and Spanish networks. Print advertising is the easiest to explain, you simply provide your brochures and pamphlets in both languages.

 

To effectively market a website is trickier. Make sure whoever you choose for your website optimization provides you with both English and Spanish SEO (search engine optimization). Finally, that your page titles and meta-tags are written in both languages as well.

 

To be successful with one specific market may be easier. But to transcend into a multicultural practice could ultimately double your profits. Knowledge is the key element when marketing to Hispanics. The more you know, the more you will set yourself apart as the trusted and respected Doctor.

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Why Use Geographically Targeting in your SEO Campaigns!

admin    Web Marketing     Campaigns, Geographically, Targeting

Why Use Geographically Targeting in your SEO Campaigns!

Why use geographical-targeting in SEO?

Searchers are changing the way they search for information to find relevant results for specified location. Many sites which are currently indexed don’t have relevant information to help search engines in finding them ‘relevant’ to the location term, often because they don’t have their targeted geographic location for marketing mentioned on their site.

By including the targeted geographic location in the keywords used with an SEO campaign and the on page optimization done on a site, it is possible to have a dramatic and positive increase in top results, traffic, and sales.

It is very simple to include geographically-targeted terms and phrases with the keyphrases used for search engine optimisation and this will go a long way in increasing the revenue a website can generate.

Possible Disadvantages?

Alienation of future customers is always possible. If a searcher in the US is searching for simply “Search Engine Marketing” and your website happened to show up with Search Engine Marketing UK in its title, it is more than likely that the user will skip the website because it is targeting the UK.

This can also be seen as a positive point, as it actually helps in qualifying your traffic even more. It stopped a user visiting your website that would have found out that your services are UK specific and that they could not order their requirements from your website anyway.

Of course this could also be a negative aspect. If you ‘mainly’ target the UK but also want to offer your services to overseas clients, this may result in the loss of a potential sale.

Should geographical-targeting be used?

The answer depends only on the target audience or geographical location of the products or services offered.

Should you offer your products or services to a specific area or country, or you intend to only deal with local audience then yes, you should certainly be geographically-targeting your search engine optimization campaigns to increase traffic and sales.

The second situation can be that some of your products or services are available to many areas while others are not. In this instance simply use selective geographical-targeted optimization with each of the products or services sections.

And, if your target audience is not bounded by geographical regions, such as online services or products that have worldwide delivery, then more than likely geographical targeted optimization is not appropriate.

The key is that geographically-targeted SEO campaign can make a huge difference to a websites success. It is up to you to decide if it is an appropriate option for the products and services your website offers.

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The Evolution of Online Advertising Technology – More Targeting, Less Privacy (part One)

admin    Web Marketing     Advertising, Evolution, Less, More, Online, Part, Privacy, Targeting, Technology

The Evolution of Online Advertising Technology – More Targeting, Less Privacy (part One)

In the beginning of targeted online advertising, there were banner ads. As many people recall, these were supposed to drive the Internet marketing industry in its infancy. Scads of publishers paid scads of money based on a CPI (cost per impression) model or simply paid huge dollars for banner ads and other targeted online advertising on well-trafficked sites

Then something crazy happened – nothing. It turns out that the banner advertising technology on the Internet was not the magic bullet it was purported to be. The old way of making money based on providing content (the way magazines and newspapers ran advertising) just didn’t seem to work in this context.

This new advertising technology was part of the reason for the collapse of the dot-bomb era. All the talk was about “eyeballs,” “stickiness,” “bleeding edge,” “cradle to grave,” and several other terms that, in retrospect, would have sounded more at home in a Wes Craven movie than in an emerging industry. Hundreds, perhaps thousands, of business models depended on a traditional marketing strategy working more or less the same as it always had when introduced into a non-traditional setting.

All the while, one company, originally called GoTo, then Overture, and finally bought by Yahoo!, actually formulated a targeted online advertising system that worked – keyword advertising. Companies could bid on a per-click basis for certain key terms, which sent valuable traffic to its website.

Obviously, the improvement in advertising technology had to do with the model itself, which was perpetuated on relevance. By only bidding on keyphrases that you wanted, you could only pay for visitors who had already shown an interest in your products or services. This targeted online advertising model was soon copied by Google, who tweaked it and made it better.

There were not many raised eyebrows at this time, in terms of privacy. After all, the user was the one entering the query, and nobody suspected at the time that search engines might one day actually create individual profiles on users. We were all just really enjoying “having the information at our fingertips” without the potential hazards of ink stains and paper cuts that traditional research required.

Google then took a similar idea a step further. Instead of just serving up targeted online advertising on its home page, the company created a content distribution network called AdSense. In this program, owners of websites could sign up to have the ads placed on their sites. Google would then use a “contextual” logic to determine which ads to place where. In other words, Google would “read” the content on a page and then serve up targeted online advertising in the area provided by the site owner that was relevant to the content.

There were a few missteps with this new advertising technology (one classic example was when the online version of the NY Post ran a story in 2004 about a murder victim whose body parts had been packed into a suitcase. Running alongside the story was an ad that Google served up for Samsonite Luggage). Yet this targeted online advertising service also caught on, with nary a cry from privacy people. After all, you don’t have to visit the sites. And the site owners don’t have to sign you up for the service, right?

Suddenly, Gmail was offered and that raised some eyebrows. Gmail, of course, is Google’s free email-based platform. Gmail gave people an (at that time) unprecedented 1 gigabyte of email space (Yahoo!, if memory serves, offered 4 megs for free email accounts and charged people for more memory). The only caveat – Gmail would use a similar advertising technology platform as AdSense, but it would decide which ads to serve up by reading through your emails.

Well, this new approach to advertising technology creeped some people out, and privacy advocates were a bit more vocal about using targeted online advertising by parsing through people’s emails. A California lawmaker tried to introduce some legislation preventing the practice. International privacy groups chimed in with their own concerns. In the end, however, the fact remained that one had to sign up for a Gmail account and everyone that did was (presumably) aware of how the service worked before they did sign up. So it was an opt-ín system – If you didn’t want Google parsing through your email and serving up relevant, targeted online advertising, you didn’t have to use the service.

So there we all were, happily surfing away, not a care in the world. What most of us didn’t realize was that enough free cookies were being distributed to each of us to turn the otherwise docile Keebler elves into tree-dwelling Mafioso erroneously plotting a turf war.

These cookies, of course, are the ones that websites place on your computer when you visit – little packets of information that record your visit, and sometimes, your activity there. Certainly, there’s a legitimate reason for this. When you return to a website, it can help if it remembers your last visit and you can pick up where you left off. Assume, for example, that you were making multiple purchases from an e-commerce site and had a bunch of stuff in your shopping cart but were forced to abandon the site before completion. It’s nice to go back and pick up where you left off without having to do it all over again.

Digital advertisers, however, saw another opportuníty for targeted online advertising. They invented advertising technology that would scour through the cookies on your personal machine, figure out what you liked and disliked by looking at the types of sites you went to, and then feed up highly targeted online advertising based upon your browsing history. These companies included aQuantive, DoubleClick, ValueClick, and others. Of the companies I mentioned, only ValueClick is still independent. Google snapped up DoubleClick, while Microsoft snapped up aQuantive. Clearly, these companies believe in the future of Internet advertising technology and also believe in the long-term legality of this technology.

Now some real red flags were raised. I’ve written about this advertising technology before, so I’m not going to go over it all again here. Suffice to say that some government regulators were pretty skeptical about this new form of advertising technology and there have been numerous suggestions for regulation. The lack of uproar from the public, however, has not really created any backlash for the companies in question. It could be because there is widespread ignorance about Internet advertising technology (and I believe there is, based on conversations with people of average Internet experience). Perhaps a part of it is also that privacy has been eroding on the Internet one incremental step at a time.

To be continued in part two…    Read more web design article

What is GEO targeting? How it will help my website? How to do it?

admin    Web Marketing     Help, Targeting, website

What is GEO targeting? How it will help my website? How to do it?

The goal behind every website is to increase traffic. It is vital part of targeting your website for the specific visitors who view your website. For example if you are market only covers UK then your content should include this word, so people come to know that your business is mainly focused on UK market.

GEO targeting is the method of online marketing of a website according to the geographical location of visitors of your website. Geo targeting helps you to improve the profit and also help users to find more specific results they are looking for.

IP based geo targeting will help you redirect your visitors to the country specific website. For example like Google, if you open google.com from UK it will redirect you to www.google.co.uk this call IP based geo targeting. In PHP a simple script is available which recognized the country by IP address and redirect them.

How it will help in SEO and how to do it?

Geo targeting is also a crucial part in optimization process for your website. Search engines are become advance and change their algorithm regularly to provide up to date information to their searchers. Geo targeting your website for a specific county help search engine to determine your targeted country specific users and accordingly that they improve your ranking in their results.

Search engine first try to find where the website is hosted. If your target market is German or France or Canada and your hosting server located somewhere in USA then it will not help you to optimize your website for country specific search engines. So try to find a Web Hosting Provider whose server is located in your region.

Top level domain or TLD of domain name is also play an important role. If your target customer base is France then try to search for a domain name with country specific TLD like www.yourdomain.fr

Google webmaster tool is another useful way to let Google know which your targeted audience is. You need to create an account in Google Webmaster Tool and then specify your targeted country through drop down box.

Content is the king in optimizing a website. You should also include the country name in your content to let search engine know about your targeted audience.

How Targeting Can Make All The Difference With Online Advertising

admin    Web Marketing     Advertising, Difference, Online, Targeting

How Targeting Can Make All The Difference With Online Advertising

One of the keys to successful online advertising is the level and sophistication of the targeting used. There are three main types of targeting: contextual targeting, behavioural targeting and yield targeting.

Contextual targeting which analyses the content of pages on the network to deliver the most relevant ads. Behavioural targeting profiles web users based on their navigation behaviour determined by anonymous cookies on their browser. Yield targeting optimises the campaigns in real-time to place ads on sites which are performing best in terms of click through or conversion

The typical approach to behavioural targeting starts by advertisers analysing user data and segmenting users in to discrete user groups. Each group is analysed and assigned a virtual profile. These profiles can be based around personas that give the website operators a starting point in terms of deciding what content, navigation and layout to show to each.

When it comes to the practical problem of successfully delivering the profiles correctly this is usually achieved by either using a specialist content behavioural platform or by bespoke software development, or analysing the profiles against yield data. This latter approach has proved successful.

Social media users now offer a new wealth of data previously difficult/impossible to gather. Data about friends, linkages, location, influences, and content created; from web, mobile and TV. Behavioural targeting is taking on a new remit, which is not just to focus on what you want, but what your friends want and how you influence them. This data is now in real time.

Many online watchdog groups are becoming increasingly concerned about the privacy rules around this type of targeting. Many advertisers try to contain this by using constraints to either keep the user information anonymous or by seeking permission.

One ad network has developed ‘cluster’ targeting. Clusters are created as with the above mentioned profiles. They are then subject to continual yield performance analysis and the clusters refined, to ensure clusters are perfectly segmented for behaviour and click through performance equally. This then takes behavioural targeting to a new level, one that is less based on theory but actual user behaviour and one that is already showing a +35% performance enhancement over normal behavioural techniques.

This new way of ad targeting means online advertising no longer need to experiment or blindly guess which sites or which times of day will work best for their campaign. They have a higher chance of running a successful campaign, where the system already knows when and where to place ads for optimal performance. This is particularly useful for smaller businesses that may not have the budget necessary to continuously experiment until they find the “right” websites to advertise on.

The latest developments are intended to help publishers increase their eCPM and also give advertisers better returns through better targeted campaigns, without the advertiser having to do anything different.

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Facebook Ad Targeting Features Change Social Media

admin    Web Marketing     Change, Facebook, Features, Media, Social, Targeting

Facebook Ad Targeting Features Change Social Media

There is an increasing buzz on all social media groups and blogs about how to use social networks effectively for marketing and for targeting your audience better. Since Facebook is the incontestable leader in the top social networking sites, as proved in our yesterday’s blog, we have decided to give you an introduction as to how to make best use of Facebook Advertising’s targeting options. This will give you an overview on how effective a professional social media marketing campaign can be for your business!

The features currently available from Facebook ads are:

Location Targeting

Keyword targeting

Connection targeting

Relationship targeting

Age targeting

Birthday targeting

Education targeting

Sex targeting

Workplace targeting

Language targeting

However, understanding marketers need to be able to narrow down the search of their target audience and get a deeper analysis of their business Facebook Fan Pages, Facebook is about to ad new features to its Facebook Ads. According to their latest presentation in Poland, Facebook will soon offer Page administrators the opportunity to “track impressions and interactions against each post”. This will provide greater value to having a professional Facebook Fan page.

And the good news from Facebook doesn’t stop here! They are planning to test out new real-time ad targeting features!  Facebook is focusing on including Real-Time data within the company’s advertising product. It is said they will be enabling targeting based on status updates and including a time-frame filter.

With every added feature, Facebook brings value to the social media world. They are proving that social media marketing is a must for all businesses nowadays, regardless of the industry they are operating in and their size.