Straight Talk About Internet Marketing

admin    Web Marketing     About, Internet, marketing, Straight, talk

Straight Talk About Internet Marketing

Internet marketing is worthwhile only if it is done well. For example you can spend thousands of dollars on a television marketing campaign but if no one sees your commercials, or your commercials do not reach your target audience and generate sales, the advertising was not worthwhile. So, Internet marketing is worthwhile only when it works, and it works only when you do your homework and apply the proper techniques.

Specifically the techniques you employ in your Internet marketing campaign, as well as the execution of these techniques, can determine whether or not Internet marketing will work for your business. Additionally, the likelihood of your target audience using the Internet and responding to your marketing efforts should also be considered.

Before making the decision to embark on an Internet marketing campaign you should carefully consider your target audience. The Internet is used widely around the world but whether or not members of your target audience are likely to utilize the Internet to research or purchase the products or services you sell is not guaranteed. This is significant because investing a great deal of time, effort and money into Internet marketing when your target audience is not likely to respond to these efforts is not worthwhile.

Conducting market research can do a great deal to help you determine whether or not you should invest in an Internet marketing campaign for your business. This step is very important because it will give you a good indication of whether or not you should even begin marketing your business on the Internet. Hiring a firm specializing in market research is recommended because they can conduct this research quickly and efficiently. If they determine your business can benefit from an Internet marketing campaign, it is time to start thinking about how you want to advertise your business online

One of the most basic principles of online marketing and advertising is to make sure you reach your target audience. This is so important because your target audience is the people who are most likely going to be interested in purchasing your products or services. It is much easier to sell your products or services to those who already have an interest in the products and services. When it comes to Internet advertising, there is a fine line between great advertising and spam. Some business owners get carried away trying to get as much exposure as possible and can sometimes go overboard and wind up being considered spam.

In any Internet marketing campaign, it is important to carefully monitor the results of your marketing efforts and make changes to your campaign as necessary. This is important because you want to make sure your marketing efforts are paying off. One way to monitor your marketing campaign results is to place special coding in each one of your advertisements so you will know which advertisements are generating business for you and which ones are not.

Seeking the help of professionals can be an extremely worthwhile investment. If you are not well versed in the industry of Internet marketing, hiring a firm with a great deal of expertise in this industry can be very helpful. They can assist you by consulting with you to determine which marketing strategies will be most effective, designing advertisements for your campaign, helping you to orchestrate your Internet marketing campaign and evaluating the results of marketing efforts to determine which strategies are working and which are not.

The potential for success with an Internet marketing campaign is virtually limitless. The success you enjoy is only limited by your ability to promote your products and services and execute effective marketing strategies. Some of the marketing strategies you may wish to employ may include optimizing your website for relevant search terms, placing links to your website judiciously on the Internet, writing and publishing e-newsletters and utilizing affiliates to promote your website.

Motorola Moto Krzr K1: Add Style to your Talk

admin    8615     Krzr, Moto, Motorola, Style, talk

Motorola Moto Krzr K1: Add Style to your Talk

When it comes to innovative styles in mobile phones, you cannot ignore the mammoth presence of Motorola. Offering you lots of handsets with compatible features, Motorola has earned a special favour of the mobile phone users because of its exquisite handsets. Doing justice to Motorola’s world-wide renowned image, the Motor KRZR K1 is yet another stylish gizmo, which is all equipped to grab your attention. Well, the Motorola KRZR K1 is not about looks only, but it does come with high-end multimedia and entertainment capabilities with substantial memory and global connectivity – all set to create a big impression in the world of mobile phones.

TheMotorola KRZR K1 is also known as Motorola K1 and some of its unique features are taken from its hugely popular predecessor MOTOKRZR, which was specifically designed to suit the interest of the fashion savvy generation. The Motorola KRZR K1 is perfected with detailed and well lay out finish. As far as the overall persona is concerned, the Moto KRZR K1 reflects a multi-dimensional metallic gloss, which is further assisted by its penetrating elegance. Just grab one Moto KRZR K1 and you would feel the temptation of exquisite glass with soft metallic finish.

The Motorola KRZR K1 is endowed with an in-built music player and you can enhance its memory up to 1GB with a microSD memory card. To give you quick access to the music, the Moto KRZR K1 also comes with touch-sensitive music controls, location-based service capabilities and an advanced EV-DO data service. Besides, it also comes with a 2 megapixel camera, which is further supported by 8x digital zoom, which allows you capture all the defined moments of your life. However, the photo quality is not that much good, but it does come with a good 176×220 pixel display. You can also enjoy hi-speed web browsing, as the Motorola KRZR K1 supports EDGE technology. It also supports Screen3 technology, which gives you quick access to the world of entertainment and news. In short, the Moto KRZR K1 brings latest technology at your fingertips with lot of style.

Motorola Krzr

Motorola Rizr .

It is not (just) a Telephone – and We Talk About the Iphone 3G

admin    8615     About, iPhone, Just, talk, Telephone

It is not (just) a Telephone – and We Talk About the Iphone 3G

Lots of people spend energy discussing what iPhone can and can not do, compared to its competitors like HTC, Nokia, Sony Ericsson, Blackberry and many more. Some are of the opinion that iPhone is the largest invention since the wheel was discovered, and others think it is a hoax. What is the real strategy behind Apples’ work on this product?

iPhone is not foremost a telephone. iPhone is a small computer and media player that you also can make phone calls with.

Apple has made the first handheld computer platform that is so user friendly that you and me actually want to explore its potential it can offer you. Everybody that has dealt with the smart phones, PDAs’ and pocket PCs’ in the mobile and computer industry, knows that it is not something to be taken for granted. You will not be in love with a smart phone that is all other than smart.

On the iPhone you can read e-books, call for free on SKYPE, play electric guitar, drive car games, or play poker, check the TV programs, measure if my shelf is leveled right,. I can check my Twitter account, as I can check my e-mail, surf on the web and all the other things the phone is meant to do. I an also make my own programs on the gadget with the Apple SDK.

Several free or paid ad-on software like video recording and such, makes it possible to create some personality to my iPhone, which is not always something that can easily be done with the average cell phone.

The selection of free or shareware type of software is tremendous already, but is nothing to what will be available partly for free, and partly towards payment when Apple launches their shop for iPhone software in their AppStore.

Lots of the hacked iPhone software available now can be characterized as hobby projects, but after Apple opened up their platform for developers through their Software Development Kit for iPhone. Lots of serious software developers has entered the race to be the first and best iPhone developers in the market.

This is where the iPhone strategy differs. People are used to pay for music, movies and tv-series to their iPod or iPhone in iTunes Stores already. Then the road to shop software for a few bucks is short. All evidence points into the direction that user friendliness and shopping selection in AppStore will be in its own class, and differ dramatically from what the other cell phone producers can offer. How many times did you shop for software to your Nokia or SonyEricsson?

Just like with the iPod, Apple is building a closed eco system around the product. iPhone software will only be purchased through the AppStore, not very user friendly but it works. This is how the iPhone will become a money machine, that will tap into your account every time you just have to have that application you need.

With the 2.0 version of the iPhone release on July 11th Apple targets the business segment of the market as well. Integration towards Microsoft Exchange, high level of security and support for the push technology enables new email to automatically come into iPhone. At the same time the changes you make in your contact list or calendar at work will be updated on the iPhone.

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Richard Trincellito – Apple Tablet Talk

admin    8615     Apple, Richard, Tablet, talk, Trincellito

Richard Trincellito – Apple Tablet Talk

On Friday we had Jason Schwartz, an options strategist long on Apple (AAPL), explaining in Seeking Alpha Why Apple’s iTouch Tablet Will Become Its Flagship Product.

On Monday we heard from Michael Scalisi, an IT manager writing in PC World, that the Rumored Apple Tablet Is a Train Wreck.

If the first hurdle of a successful Apple product is to capture the imagination of the chattering classes, this one is half-way there.

Of course, we don’t really know what the product is, what it looks like or when, if ever, it will be released. But that hasn’t stopped the trade press from weighing in – and quickly taking sides.

In this context, the most useful thing I’ve read lately is Harry McCracken’s PAQ – for Possibly Answered Questions, a kind of pre-emptive FAQ – in Monday’s Technologizer.

McCracken sorts through the myriad details that have been bruited about in nearly two years of press speculation (and, reportedly, four years of product development under Steve Jobs’ watchful eye) and draws a plausible picture of the rumored device and what it might be good for.

Among the tablet’s salient features, as McCracken sees it:

* Size: A 9.7-inch screen with something like 1024-by-600 pixels (the iPhone, by comparison, has a 3.5-inch screen and 480-by-320 pixels.
* Operating System: A version of the iPhone OS that supports a larger screen and special tablet features.
* Interface: Like the iPhone’s, it will be optimized for Web surfing, music, movies, very light e-mail, and other applications that don’t involve much data entry.
* Applications: From the 65,000 available on the App Store.
* Connectivity: Wi-Fi for sure. Bluetooth almost certainly. The big unknown: will it have cellular broadband?
* Other features: A front-mounted camera for video chatting. Perhaps GPS for navigation. Maybe an SD slot for importing photos. No Firewire or USB, says McCracken, although we don’t see why not.
* Cost: More than a netbook (0 at the cheapest) and less than a MacBook (9), unless subsidized by a cellular carrier. (In which case the monthly bills will push cost into the thousands of dollars over the life of a contract.)
* Availability: AppleInsider is pretty sure it’s early next year. The Financial Times is even more certain it’s September of this year. As McCracken points out, they can’t both be right.

Apple has on order a large number of 10 inch LCDs. They just brokered a deal for a large amount of flash memory. They have handwriting recognition from the Newton days and on Mac OS X at times… They have voice recognition from quite some time ago as well. The voice recognition of the current iPhone is pretty decent. Stir it all in a blender and I’d say a 1024×600 or maybe 1200×800 or higher. The iPhone is 160 pixels per inch and they likely want similar resolution for product differentiation and compatibility with iPhone perception of sizes of objects.

I’d guess a fixed battery. And lifespan of 20 hours use are goals. Maybe 16 hours on time. Lots more room for the battery and the processor is the same power consumption.

Of course it could be a novel technology display blending e-ink and LCD or OLED to save power.

Richard Trincellito
Richard Trincellito
Richard Trincellito

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Candid Talk About Tailoring Email Campaigns to a Targeted Audience

admin    Web Marketing     About, Audience, Campaigns, Candid, Email, Tailoring, talk, Targeted

Candid Talk About Tailoring Email Campaigns to a Targeted Audience

If you do not tailor an email marketing campaign to your specific target audience, you have made a critical mistake. Business owners typically make this mistake because they fall into the trap of believing that it is more important to reach a large audience than it is to reach a targeted audience. You may send your email marketing message to millions of recipients using a purchased list and only generate a few leads. However, you could send the same email marketing message to a targeted list of only a thousand recipients and will likely generate more leads from this smaller email distribution list because they all have an interest in your products and services. Creating a message which will appeal to members of your target audience is more productive than creating an email message which will appeal to a variety of individuals.

This article will provide some insight into how email marketers can effectively reach their target audience.

Allow visitors to register on your website

Allow existing customers as well as potential customers to register on your website and decide whether or not they want to receive emails with additional information and periodic updates about your products and services as well as other information which might be of interest to them.. This provides you with a database of email addresses from current customers as well as potential customers who have a genuine interest in your products and services and who are interested in learning more about your products and services.

Do adequate research on communication

You must do adequate research to determine how to communicate with the members of your target audience. The primary consideration should be whether or not the target audience is likely to be receptive to marketing in the form of emails or an e-newsletter. If they are likely to respond to this type of marketing it is worthwhile to pursue an email marketing campaign. Care should be taken to ensure the emails sent to the target audience are designed specifically to appeal to these potential customers. This type of specialization should include the type of language used in the copy and the layout of the email or e-newsletter. Additionally, the copy should be filed with information which will be useful to the recipients. This type of research can really pay off because it will make your emails significantly more effective.

Keep your message simple

Being subtle is important so your email does not seem like a blatant sales pitch, but it is also important to present your message in a clear and concise manner which will be easily understood by your targeted audience. A writer with experience in writing this type of copy should be able to assist you in providing insightful and accurate copy which also entices the reader to find out more about your products and services. Your content should also contain a portion which urges the reader to take a specific action such as making a purchase or at least investigating a product further. You should leave information for the email recipients to contact you with any questions should they not be able to understand your message. This interaction can prove to be extremely useful. Through these communications you can learn about the needs of your target audience and how you can tailor your email marketing strategy to meet these needs.

Solicit feedback

It is important to solicit feedback from the members of your target audience to ensure you are meeting their needs with your email marketing campaign. The needs of your target audience may change over time, so this should be done on a continual basis. This is critical because elements of your email marketing campaign which are not working should be excluded. Likewise elements of your marketing campaign which are enjoying a high degree of success should be utilized more often. This type of evaluation and feedback can turn a moderate success into a huge success. Ask specific questions which require simple answers. This is important because your ability to interpret these answers will greatly impact your ability to further refine your email marketing efforts. Conforming to the expectations of your target audience is critical for the success of your email marketing campaign.

Employ proven email marketing techniques

Savvy business owners are already employing the aforementioned email marketing techniques to create additional business for themselves and to gain an advantage over their competition. As more business owners in your niche begin to take advantage of the concept of email marketing, you will be able to stay on top by employing the techniques listed above. Business owners who have discovered how to market via email successfully, enjoy a great deal of success with this type of marketing.

In summary, care should be taken to ensure all marketing emails provide quality content, advertise only subtly and only send to email recipients who have specifically requested information about your products or services. Do adequate research to determine how to communicate with your target audience and solicit feedback. This will give you the best opportunity possible to reach your target audience and have a positive impression on them and hopefully entice them to make a purchase or visit your website.

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How Do Non-Profits Handle SEM? Straight Talk With The American Cancer Society

admin    Web Marketing     American, Cancer, Handle, Nonprofits, Society, Straight, talk

I recently had the opportunity to discuss SEO/SEM with a non-profit organization. The conversation didn’t start with SEO/SEM but I got to thinking – how does a non-profit do SEO/SEM?
Having been in the industry a while I have a pretty good idea what the going rate is for professional SEM and I find it hard to believe that a non-profit firm would invest in it, knowing that in some cases it’s hard to measure.
What you are about to read is an interview with the Director of Online Communications for the American Cancer Society High Plains Division.
Let’s get the formalities out of the way. What is your name and title?
My name is David Neff and I am the Director of Online Communications for The American Cancer Society High Plains Division
What does the director of online communications do?
Basically, my job is to manage all the website design and maintenance including any upgrades as well as any email campaigns we do. This includes any e-commerce that we get into.
Do you do any type of search engine positioning on any of your websites?
Not really. Besides submitting to DMOZ and Google we don’t actively pursue any search engine marketing at this point. Most of our promotions are done through print ads, Internet ads like Google Adwords, banners and stuff like that. We don’t proactively go out and position.
Now, we’ve talked before and you mentioned that the American Cancer Society has a few sites, including some which you are more responsible for. Why doesn’t the Cancer Society invest in positioning?
It’s not on our priority list at this point. We are quite busy promoting our sites through the offline promotion that I mentioned earlier.
Is there a reason that SEM isn’t a priority?
Decisions like that are made at a higher level and it’s not well known how it works. There is no real “baby steps” that you can take to get into it. In fact they [management] probably don’t even know about it that much. It’s really not on [their] radar screen.
I’ve dealt with large organizations like yours and I’ve found that usually in order to get an SEM campaign off the ground there needs to be an “SEM Evangelist” on staff. One person that is the spearhead behind the campaign. Has there been anyone in your office trying to push for it?
Not at the moment but I’m seeing results from stuff I’ve talked to you about and the early results are quite impressive. Also, other media I encounter has had me considering it. Maybe 2006 will be the year to start pushing for an SEM campaign.
You mentioned earlier that you do other Internet advertising. What type of Internet advertising do you do for the American Cancer Society?
We’ve done banner advertising on a PDA tool and a ton of the major sites. Finding PDA things that doctors read like http://www.webmd.com and http://www.pdamd.com. We actually contacted http://www.motricity.com as well and we’ve done a lot of ads on a whole bunch of partner sites for a free product, yet we had to pay full price for those ads.
Next, we are planning to sell a golf pass to get you discounted green fees no matter where you golf across Texas. So we will be placing ads for those soon as well. We will also be placing Google ads for these when the timing is right.
As a search engine marketer I know that Google ads are generally pretty good traffic tools. How effective have they been for you in the past?
The Google ads have been really great for us in the past – lots of clicks over the holidays. They have been better than banner ads in some aspects.
What would those aspects be?
Rate of return. We’ve found that some banner ads generated a lot of traffic and interest in the past. We did notice, though, that during the holidays we got lots of views but not as many sales.
So what you are saying is that you are getting better conversion rates on Google ads?
Yes definitely.
Who looks after your Google program?
(Chuckles) I do unfortunately.
Why do you say “unfortunately”? Is it a difficult job?
No it’s not difficult, it’s just that I only check on it when I get a bill because I have too much other stuff to do. We just don’t have the manpower to properly manage it.
How did you go about choosing keywords for your Google campaign?
We got together in the communications department and sat down and and just started searching. We used the words we thought people would use to search for our product and just made a list.
Then we used the Google sandbox to help with other keyword suggestions and from there we put our campaign together.
So you are satisfied with Google. Is that the only paid advertising engine you use? Or have you/do you use Yahoo?
No, we haven’t had time to investigate or anything like that. I’d like to at some point, but like I said: I’m the only one doing it and I just don’t have the time right now.
How many sites do you look after?
I have nine in all that I look after.
And are all the sites you maintain Cancer related?
No. We have a blogging site called http://www.quitnowblog.org which is for college aged kids. It helps them with quitting smoking and all the pains they go through to quit. The second site is http://www.schoolhealth.info/ – We’ve just redesigned the site and are ready to relaunch it. With that site it is used to get parents involved in kids schools to get kids more healthy. And then there are a bunch of others.
So how are these sites doing?
We’re getting a ton of response to the quit now blog. It seems to be very popular with the target audience we are trying to reach.
With all these sites, do you do cross promotion?
Yes, definitely. When we do a quitnow blog and print campaign for example, we ensure that and print material such as brochures and ads match the site.
For another site we do, http://www.texasgolfpass.com/, it too has been redesigned and matched to posters, brochures and so on. We definitely try and do complete campaigns to ensure the themes are consistent throughout.
So, do you feel they’ve been successful using this branded approach across multiple media?
Definitely. We’ve really stepped it up to ensure that our websites match our print campaigns. It is one of our strong points right now.
What would you like to do differently with your online campaigns?
The main thing would be to investigate Yahoo ads and everyone else out there besides Google but my main challenge is that I don’t have enough time to do that.
I’d also like to investigate search engine optimization but I need to find a way to sell it to management. I need a one page “This is why you need to do SEO” that I can take to them and show them that we need to do more.
Do you think that your management is resistant to SEO?
No, not really. It’s just an education thing. I need to find a way to show them why it is so important and I don’t know where to start to show them at a non-technical level.
Thank you for your time David, it’s been a pleasure talking to you. One more thing, if there is one thing anyone in our community can do for The American Cancer Society, what would it be?
Gosh, I don’t know. I know we do need help but there are so many areas we could use it. Being a non-profit group, our budgets are always tight. I guess just help us get more well-known. We have all these sites we use to help spread healthy messages, and at the same time we have others we use to help raise money. Any help that we can get for these would be greatly appreciated.
As he said, if there is anything you can do to help out this worthwhile cause, they could really use it. Whether it’s supplying some links to the smaller sites like the golf pass sites or quit now site, if you can use your SEM experience to help get the word out they would really appreciate it.

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Derek’s Google Search Engine talk

admin    Google Optimization     Derek's, Engine, google, Search, talk

Derek’s Google Search Engine talk This article explains a few things about google search engine, and if you’re interested, then this is worth reading, because you can never tell what you don’t know or what you do.  I will talk about Google, because I believe and most others who know a bit about search engines, believe Google to be the master of all search engines.if your trying to promote your website don’t look at it and say oh ye, very nice website it looks the part, but if your site has very few friends, then you’ll for sure die a sudden death over a very short time.Your site should be a professional looking site as well but this I don’t think that would come into Googles algorithms, but that’s ok for visual cosmetic for your visiting traffic. Truthfully, the only difference between you and google search engine experts is time. If you’ll invest a little more time in reading, you’ll be that much nearer to expert status when it comes to google search engine. Your site needs gentle promotion, what I mean by gentle promotion is building more unique content into your website pages, increasing your sites size by adding more good and unique content pages.Plus start to write articles and submit them into article directories, of course with your urls pointing back to your website, with each article you submit. and also your name. brand your very own name as well.Next build back links in other ways by bookmarking/ text ads/ links directories/ and any other way that you can, I am sure you can come up with plenty more ideas on getting backlinks than me! I bet if you sit down and think about it for a while.There is also many many more things which happen when you type in a query into googles search engine, were not as clever or know all the things that are built in to googles data base algorithms, only google know these and it’s top secret stuff I bet.All we do know is what we have learnt from other people, and what we have perhaps read, good meta tags are said to not be used by the major search engines any longer, but were not going to take that much notice of that are we. show all your pages keywords in the meta tag keywords section that matter, also put a good description of your page and also a Page “title>YOUR PAGE TITLE HERE

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