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Stop, Collaborate and Engage: Small Business Communication Tools for Entrepreneurs to Navigate the Social Media Seas
Stop, Collaborate and Engage: Small Business Communication Tools for Entrepreneurs to Navigate the Social Media Seas
From smoke signals and carrier pigeons to smartphones and their ubiquitous apps, the way people interact across distances has drastically evolved. With each passing year, innovation appoints a new form of communication as revolutionary while decrying another form as passé.
During the past six months, you’ve probably learned what a “tweet” is and what it means to “friend” someone. Though both are interesting new forms of interaction, their applications to small business communication are less clear.
Twitter and Facebook are, at their most basic levels, additional channels aiding in small business communication. Like print or broadcast advertising, these social media initiatives allow a company to directly communicate with consumers. Though unlike advertising, these services allow for two-way communication where your audience – which includes customers, prospects, advocates, government entities and the general public – can respond. It is this engagement where many companies fall flat.
Kicking Off Your Social Media Initiatives
Simply setting up a Twitter handle and Facebook page does not plug you into the social media ether. Managing these accounts and consistently updating them is vital, so much so that many large companies are hiring full-time employees to man their social media initiatives. For entrepreneurs with limited time, there are many applications that can help you manage content for both services in one place, like Digsby (which has instant messaging integration as well), Brizzly or TweetDeck.
For entrepreneurs new to Twitter or other social media initiatives, the best approach is to do a few searches on words that are relevant to your business and try to find a handful of experts in your field to follow. Then, spend your first few days just “listening” to the conversation from these experts, resisting the urge to start singing the praises of your product or broadcasting your message. Once you get a feel for the kinds of things people talk about and how they do it on Twitter, start with the 2, 2, 2 rule. Post 2 original things, re-tweet two posts you find interesting or useful, and reply to two people about something they tweeted. This is a good way to be a valuable participant and to increase your “followers” number as people find the things you have to say to be useful.
For most entrepreneurs, a significant investment of time and resources strictly for social media initiatives is not feasible. Depending on a company’s level of commitment to increasing its small business communication efforts, social media may not be the right channel, right now. But, for those companies that can invest resources to examine the social media landscape, determine if it is right for their business and actively engage in dialogue, Twitter and Facebook can be powerful tools to grow their small business communication strategy.
Though Twitter and Facebook are good starting points, if these social media darlings are where your social media knowledge ends, you need to know about the many other small business communication technologies that allow entrepreneurs to interact with customers and engage prospects.
Oldies but goodies…
The social media landscape has significantly changed the face of small business communication, but it does not mean previous technologies have been rendered useless. “Old” technologies, such as e-mail newsletters, instant messaging and message boards are still active and can still increase productivity (and sales!). Many entrepreneurs already have a strong understanding of these technologies and have probably used them in the past. Consider dusting off that old e-mail newsletter you belong to – you know, the one you haven’t read in 2 years – or do a quick search of what message boards are out there. You may be reminded of and surprised at how useful these seemingly out-of-date services can be.
Some you’ve probably heard of, but may not know the full power of…
LinkedIn has become the platform for business-focused social networking. By setting up a LinkedIn profile, users are able to post their work history and professional profiles for others to see. This tool presents opportunities for generating new business, reconnecting with old colleagues, and finding a job.
While many business users may have a LinkedIn profile, they may overlook the other small business communication tools LinkedIn provides. For example, LinkedIn Groups are a simple way to create an online forum where customers, prospects and industry insiders can exchange ideas. Similar to an e-mail newsletter, the Group allows invited LinkedIn users to interact with one another and for a company to communicate key messages. With some simple work on the front-end to get the group moving, an entrepreneur can then take a back-seat to let the patients run the asylum – while still maintaining his or her position as the group leader.
Wiki
A wiki (rhymes with tricky) is a website that allows users to edit the content that is posted on the page; the trick to wikis is ensuring the edits are accurate. Wikipedia, for example, is an editable online encyclopedia in which users can edit the content. The reason the information remains accurate is Wikipedia has designated individuals to monitor updates.
From a business perspective, a wiki is a great small business communication tool for companies with geographically distributed offices or teams. Users can post a document or other materials on an internal wiki and allow a group to review and edit the material in one place. Beyond the team collaboration, the wiki also helps with “version control,” a problem that occurs when some users do not have the most up-to-date version of a document. Microsoft’s SharePoint offers companies the ability to make internal wikis, as well as discussion boards.
Some small business communication tools you may not have heard of…
Yammer
Yammer is an enterprise microblogging service – think of it as Twitter for internal business communication. The service allows businesses to create their own internal communication channel and limit use to those who have a valid company e-mail address.
Yammer allows users to post questions, share news, ideas and documents, and post status updates to the entire group. This service allows short messages to be sent and for users to filter the messages they receive so they aren’t bombarded with information that is not relevant to them. Much like a wiki, Yammer allows distributed companies to communicate in a private community, only in shorter bursts.
Ning
Ning lets users create social networks around topics about which they are passionate. Do you love cheese? If so, you can create a cheese lovers community. Do you fear bunnies? Then you can connect with others who share your phobia. With Ning, you create the network that matches your life.
Why should an entrepreneur care about all these different social media initiatives? If your company produces gourmet cheese, that cheese lovers group is a new business goldmine. Are you a psychiatrist just out of med school looking to build a client base? The bunny-phobic network is a breeding ground for potential patients. Whether setting up a targeted social network or joining one already in existence, Ning can connect your business with others that share your unique passions.
What’s more, Ning has one of the more quantifiable ROI models of all social media. Ning’s premium service allows the administrator to run ads on its network (this service does require a fee, though). Not only could you run your own ads, you could potentially run ads from other members of your community, creating a quantifiable revenue stream from your network.
When it comes to social media initiatives, there is no magic bullet to grow your business. But there is a unique combination that is right for every entrepreneur. By balancing time and resources, and examining the social media habits of its customers and prospects, a business can develop a small business communication strategy that will accelerate growth.
Pay Per Click: Stop Playing and Start Paying
Pay Per Click: Stop Playing and Start Paying
Internet Marketing is quite alluring, many marketers are drawn in by the infinite amounts of earning potential. Almost every advertisement speaks of how easy it is to make a fortune on the internet, the unfortunate part of these advertisements is that it draws individuals looking for something for nothing. I don’t know about you, but I have never received anything without working for it one way or another. Although I do recommend started out with free programs to get your feet wet while you learn how to market on the internet, it is not the road to infinite amounts of earning potential. Pay Per Click can be transformed into Pay You Per Click if you serious marketer and take the time to study your niche.
One of the many reasons that marketers tend to shy away from PPC campaigns is that Pay Per Click advertising is totally different from posting ads in a magazine. Pay Per Click advertising is a direct opposite of any other advertising on the internet and the most effective when done correctly. The difference between PPC campaigns is that any fluff or deceitful advertising will effect predatory marketers in their pockets. The strategy of enticing prospects to click on your ad based on curiosity is disarmed by PPC campaigns.
Pay Per Click advertising separates the real marketers from the fluff marketers and that’s the reason the many internet marketers are apprehensive.
Three Rules To A Successful PPC Campaign:
Include the price if any in your PPC ads
Describe your product as clearly as possible
Choose your keyword carefully ( Do Not Be Too Broad)
To achieve internet success I truly believe that it is mandatory to include PPC advertising to you repertoire of weapons. PPC advertising does not have to be costly if you have follow the rules of the game. If you are unsure of how to successfully put together a PPC campaign I recommend joining Facebook and signing up to the Visa Business Network. The Visa Business Network is currently offering 0 dollars in PPC advertising. I recommend Facebook because they are by far the strictest I have found in accepting PPC advertising, if your advertising has any fluff they will reject it. Using Facebook’s PPC campaign will help you to develop your skills for Google and the other search giants.
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Stop Treating Your Customers Like Cosumers
Stop Treating Your Customers Like Cosumers
I was having coffee recently with a brand manager from a multi-billion dollar food and beverage company who was struggling with the launch of a new brand. “We need to be entrepreneurial,” he said, “but I don’t know how. How do I start thinking like an entrepreneur?” As we continued to talk about the presumed consumer need and the demographics driving their marketing decisions, it struck me that the biggest opportunity he was missing to think like an entrepreneur was to stop treating the people who buy his product like consumers and start treating them like customers.
Customers are people we meet in the marketplace—they have a face and a name. Consumers are people we get to know in PowerPoint decks and belong to cohorts with catchy titles like “Active Annie” or “Budget-Conscious Bob.” Customers talk to you when they buy your product and give you real time, real life feedback that includes the good, the bad and the ugly. Consumers are recruited by focus group facilities and get paid to answer questions from a discussion guide. Customers are complex. Their problems are unpredictable and force you to think creatively and make changes quickly in order to earn their loyalty. Consumers are homogeneous. Their problems exist as data points and are often solved by tinkering with concept statements while sitting behind a desk. And perhaps most importantly, when you have a genuine relationship with them, customers share their time, their experiences, their ideas and their networks to become your partner in business. With consumers, we have a transactional relationship. While they may reward us with repeat purchases, it is rare that we get more from them than the exchange of cash for goods.
I understand that in the corporate world, the “customer” is the retailer and the “consumer” is the end user but when it comes to launching new products these are semantics worth changing. Few entrepreneurs I know talk about the people who buy their products as consumers. They use the word customer because they are on the front lines doing the selling. Unlike the brand manager whose consumer is objectified into demographic criteria, the entrepreneur has an intimate relationship with the people buying their goods through exchanges at the register, on forums and fielding customer service calls. This intimacy frames how they how they solve problems, it results in a rich understanding of real and urgent needs, and is often the catalyst to breakthrough ideas about how to grow the brand.
There are myriad ways in which you can get to know your customers. The key is to put yourself in situations that require a one-to-one interaction and allow you to connect with the customer in a genuine and personal way. Don’t know how to get started? Try this:
Set up a kiosk at a mall, a fair or an expo and spend a few days selling your products directly to the customer. Give them your contact information and invite them to call you with questions or comments. If they’re willing, ask if you can call them back in a few days to get feedback.
Join the customer service team. Answer the phones, interact on forums, field questions, try to solve problems and listen to what your customers are saying.
Set up a sample station at retail partner, a community center or a gym. Do more than give away product, engage in conversation and see what you can learn about the people who stop to talk to try your product.
Next time you get stuck on which levers to pull in order to grow your brand, take a moment and ask if you know who your customers are. Step out from behind the desk and go stand behind the register. Put a name and a face and a personal history to the person buying your product. Explore what it’s like to be on the front lines. You may be surprised what you learn and soon find yourself treating your consumers like customers.
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Stop Living a Nightmare: Get an Android Spy Program and Find Out the Truth
Stop Living a Nightmare: Get an Android Spy Program and Find Out the Truth
In whatever situation you are in, it’s always better to take a side and go fully with it. When you are in the middle, you are neither here not there, and you’re not fully satisfied with either position. There is no situation where this is truer than when you suspect that your husband is having an affair.
If you truly knew that your husband is not having an affair, then you’d have peace of mind and you could enjoy your relationship to the fullest. If you truly knew that your husband is having an affair, it would hurt, but at least you’d be aware of the situation and you can start taking the steps that are necessary to get a divorce and start your life again.
However, when you don’t know, you’re literally getting the worst of both worlds. You can’t confront your husband or ask for a divorce since you have no evidence to back you up. If you confront him, you’ll get into a fight that you can’t win, and just create even more resentment between you two. Plus, since you aren’t sure, you’ll also feel guilty for accusing someone who might be innocent.
On the other hand, if you don’t confront him, you’ll have to suffer in silence and feel how your self-esteem erodes away in the most painful way. In addition, every little detail will sting in your heart like a thorn.
Some people stay in this situation because they are in denial (however, the feelings are very real), or because they hope that it’s just a phase and it will go away.
Fortunately, technology has advanced to the point that most people in this situation have access to technology that can solve this dilemma: Android spy software.
Android spy software is a program that can be installed on any Android based phone. It allows you to monitor how an Android phone is used, thus letting you know if your husband is really cheating on you or not.
For example, Android spy software lets you read any text message that comes and goes from the phone. This comes very handy because most cheating husbands use texts to communicate with their lovers and then they erase them. Because Android spy software lets you see the texts even after they’ve been erased, you can easily find out what your husband is telling his lover.
Of course, Android spy software has a cost, but then it’s relative. How much is it worth to you to know the truth about your relationship? In my opinion, sleeping without a worry is worth more than a few dollars.
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Internet Advertising Agency – One Stop Solution From Creation to Promotion of Brand
Internet Advertising Agency – One Stop Solution From Creation to Promotion of Brand
Carry on working out operational processes, administering duties, productive tasks and other jobs while let an Internet advertising agency to handle promotional and marketing your business. Contradict to beliefs, creation of a website does not suffice a company to receive benefits of web presence. To be found, visited, convinced and get the services/products be sold â you need to be visible at least. Are you sure, your ’site’ actually has trails of other guests than your kith and kins, friends and colleagues, some nosy, critical peers or may be friends of friends?
If not, then work out strategies to make your site more visible with Internet advertising agency. Such advertising agency assumes their task of advertising clients’ businesses with devising numerous strategies and services. They leave no stones unturned for performing their part of duties â that are
Creation of brand
Establishing the brand in the target market
Maintaining or enhancing brand value and other related customized solutions.
To provide all these solutions, the online advertising agency has devised an array of solutions, such as
1.Website design
2.Development of application software
3.Website hosting with domain name selection
4.SEO or search engine optimization
5.Pay Per Click advertising
6.Graphic ads
7.Email marketing
8.Pop Ups and Pop Under
9.Blogging
10.Skyscrapper etc.
Online advertising company has grasped the art of giving the look what a website requires to be visible, a class apart and obviously appealing to customers. Get to work to create a astounding first impression to last impression to leave no scopes for your audience to ignore your site anyway. Second aspect your visitors are likely to expect from your site after being enticed and enter your site is proper functioning and navigational route at your site â ensure your site is equipped with these with the help of an Internet advertising agency.
Besides promoting your site, an Internet advertising agency has the right tracking software to monitor clicks, leads and sales your site is generating through the ad to ensure effectiveness of an ad you are using and paying for. They have different ways to bill advertisers â CPA or cost per action like registration, visit or sales etc., CPC or cost per click, cost per impression for the number of impression your site received through the pre-selected keywords, CPC or cost per sales. Hence, select the right internet advertising agency matching your business objectives and budget.
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Banner Advertising Tips – 3 Factors To Stop Banner Ads Destroying Your Business!
Banner Advertising Tips – 3 Factors To Stop Banner Ads Destroying Your Business!
There are three extremely valuable issues which you need to think about as soon as using web banner advertising. They will help you in obtaining the most from your web banner marketing campaign. Furthermore, these issues can save you a lot of wasted money in the future.
Banner Issue #1: Make sure you find out everything you need to find out about the conversion rate with your web banner advertising. You need to make sure that you are not shelling out more than you bring in using banner marketing. Start with a small campaign ahead of beginning a full campaign to make sure you never lose more money than you are earning.
Banner Issue #2: Take care when designing your banner advertisements. They must never be too loud or annoy your audience. Try not to add to many blinking graphics if you are using flash. These sorts of classified ads by and large drive visitors away rather that make them click your ad. Be creative but do it without over doing it.
Banner Issue #3: The last thing you will have to do is, shop around! In no way settle for the initial classified ad network which you come across. There are Lots of marketing websites which you could make use of. Make sure you do your research and find out all you can in relation to every one of these organizations. Try and talk to other business owners which make use of this sort of advertising and discover what worked for them and what didn’t work for them.
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