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admin    Twitter Marketing     Commission, converter, Crusher, Iser's, steve

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More thoughts on Steve Jobs at D8

admin    8615     Jobs, More, steve, Thoughts

More thoughts on Steve Jobs at D8

Mossberg was clearly on the side of the writer, arguing that even if the iPhone had been stolen by the guy who sold it to Gizmodo, that didn’t justify taking the computer equipment of the man who wrote about the phone. It smacks of retaliation, and Mossberg noted that “there’s a lot of stuff … with my computer I wouldn’t want anyone to have.”

Jobs replied by crassly implying that a Gizmodo blogger was not necessarily a journalist — despite the fact that he wrote what has become a coup and the biggest tech story of the year to date — and weakly suggested that surely the police were “making sure they only see stuff that relates to this case.”

Jobs is similarly smug about Adobe Flash, saying that it’s a technology that’s “had its day but it’s waning.”

As Ben notes, Jobs remains livid that someone bought and wrote about “stolen property,” but he accepts no responsibility for bringing all of this on himself: It’s the culture of elitism and secrecy that he’s built at Apple that has driven people to write about the minutest of rumors about every product the company makes. Apple had a path it could have taken to make this right, by opening up a bit instead of clamping down, but instead it took to the stick, sullying its reputation and spoiling the announcement it has set for next week.
Is that really true? Ask any Facebook obsessive how important Flash is and you’ll get a much different response. Flash development is still amazingly popular and important across the Web, and while Jobs makes a good point — if someone didn’t kill off old technologies like the 3.5-inch floppy disk, we’d still be dragging these along — Apple doesn’t always bet the right way. Anyone who had to shell out extra for SCSI hard drives in the ‘90s or has been frustrated by Apple’s refusal to add a second button to its mice knows this lesson well. I’m willing to wager that Apple’s on the wrong side of the Flash debate too, and it will face at least another five years of disappointed users who just don’t understand why Apple won’t play ball. Jobs’ only real excuse is that it’s “old.”

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Steve Jobs and Flash; Time to Revolutionize Another Industry?

admin    8615     Another, flash, Industry, Jobs, Revolutionize, steve, Time

Steve Jobs and Flash; Time to Revolutionize Another Industry?

As a long time fan of Apple and sometimes feeling like the most stupid human on earth for not investing in the stock when Jobs came back on as CEO in 1997, I was surprised to see Mr. Jobs post the blog below on Apple.com. Now… as a Web design firm and creative agency, obviously we use Adobe Flash. It has been a tremendous platform for us to build engaging sites with interaction and eye-catching movement.

Now, whether you agree with Steve or not, it’s tough to argue with a guy who single-handed changed three industries (Music, Movies, and Phone). When he stated that Apple isn’t a computer company…it is a “lifestyle” company, he wasn’t kidding. Apple products have changed the way we interact and communicate. As well, he has done guys like us a MAJOR solid by making graphic design important. Now even the average plumber realizes great design serves a purpose. Okay…before I go off on about 50 tangents here, please check out what was written by Steve Jobs. My guess is we should start getting into HTML 5 pretty quick!
________

Apple has a long relationship with Adobe. In fact, we met Adobe’s founders when they were in their proverbial garage. Apple was their first big customer, adopting their Postscript language for our new Laserwriter printer. Apple invested in Adobe and owned around 20% of the company for many years. The two companies worked closely together to pioneer desktop publishing and there were many good times. Since that golden era, the companies have grown apart. Apple went through its near death experience, and Adobe was drawn to the corporate market with their Acrobat products. Today the two companies still work together to serve their joint creative customers – Mac users buy around half of Adobe’s Creative Suite products – but beyond that there are few joint interests.

I wanted to jot down some of our thoughts on Adobe’s Flash products so that customers and critics may better understand why we do not allow Flash on iPhones, iPods and iPads. Adobe has characterized our decision as being primarily business driven – they say we want to protect our App Store – but in reality it is based on technology issues. Adobe claims that we are a closed system, and that Flash is open, but in fact the opposite is true. Let me explain.

First, there’s “Open”.

Adobe’s Flash products are 100% proprietary. They are only available from Adobe, and Adobe has sole authority as to their future enhancement, pricing, etc. While Adobe’s Flash products are widely available, this does not mean they are open, since they are controlled entirely by Adobe and available only from Adobe. By almost any definition, Flash is a closed system.

Apple has many proprietary products too. Though the operating system for the iPhone, iPod and iPad is proprietary, we strongly believe that all standards pertaining to the web should be open. Rather than use Flash, Apple has adopted HTML5, CSS and JavaScript – all open standards. Apple’s mobile devices all ship with high performance, low power implementations of these open standards. HTML5, the new web standard that has been adopted by Apple, Google and many others, lets web developers create advanced graphics, typography, animations and transitions without relying on third party browser plug-ins (like Flash). HTML5 is completely open and controlled by a standards committee, of which Apple is a member.

Apple even creates open standards for the web. For example, Apple began with a small open source project and created WebKit, a complete open-source HTML5 rendering engine that is the heart of the Safari web browser used in all our products. WebKit has been widely adopted. Google uses it for Android’s browser, Palm uses it, Nokia uses it, and RIM (Blackberry) has announced they will use it too. Almost every smartphone web browser other than Microsoft’s uses WebKit. By making its WebKit technology open, Apple has set the standard for mobile web browsers.

Second, there’s the “full web”.

Adobe has repeatedly said that Apple mobile devices cannot access “the full web” because 75% of video on the web is in Flash. What they don’t say is that almost all this video is also available in a more modern format, H.264, and viewable on iPhones, iPods and iPads. YouTube, with an estimated 40% of the web’s video, shines in an app bundled on all Apple mobile devices, with the iPad offering perhaps the best YouTube discovery and viewing experience ever. Add to this video from Vimeo, Netflix, Facebook, ABC, CBS, CNN, MSNBC, Fox News, ESPN, NPR, Time, The New York Times, The Wall Street Journal, Sports Illustrated, People, National Geographic, and many, many others. iPhone, iPod and iPad users aren’t missing much video.

Another Adobe claim is that Apple devices cannot play Flash games. This is true. Fortunately, there are over 50,000 games and entertainment titles on the App Store, and many of them are free. There are more games and entertainment titles available for iPhone, iPod and iPad than for any other platform in the world.

Third, there’s reliability, security and performance.

Symantec recently highlighted Flash for having one of the worst security records in 2009. We also know first hand that Flash is the number one reason Macs crash. We have been working with Adobe to fix these problems, but they have persisted for several years now. We don’t want to reduce the reliability and security of our iPhones, iPods and iPads by adding Flash.

In addition, Flash has not performed well on mobile devices. We have routinely asked Adobe to show us Flash performing well on a mobile device, any mobile device, for a few years now. We have never seen it. Adobe publicly said that Flash would ship on a smartphone in early 2009, then the second half of 2009, then the first half of 2010, and now they say the second half of 2010. We think it will eventually ship, but we’re glad we didn’t hold our breath. Who knows how it will perform?

Fourth, there’s battery life.

To achieve long battery life when playing video, mobile devices must decode the video in hardware; decoding it in software uses too much power. Many of the chips used in modern mobile devices contain a decoder called H.264 – an industry standard that is used in every Blu-ray DVD player and has been adopted by Apple, Google (YouTube), Vimeo, Netflix and many other companies.

Although Flash has recently added support for H.264, the video on almost all Flash websites currently requires an older generation decoder that is not implemented in mobile chips and must be run in software. The difference is striking: on an iPhone, for example, H.264 videos play for up to 10 hours, while videos decoded in software play for less than 5 hours before the battery is fully drained.

When websites re-encode their videos using H.264, they can offer them without using Flash at all. They play perfectly in browsers like Apple’s Safari and Google’s Chrome without any plugins whatsoever, and look great on iPhones, iPods and iPads.

Fifth, there’s Touch.

Flash was designed for PCs using mice, not for touch screens using fingers. For example, many Flash websites rely on “rollovers”, which pop up menus or other elements when the mouse arrow hovers over a specific spot. Apple’s revolutionary multi-touch interface doesn’t use a mouse, and there is no concept of a rollover. Most Flash websites will need to be rewritten to support touch-based devices. If developers need to rewrite their Flash websites, why not use modern technologies like HTML5, CSS and JavaScript?

Even if iPhones, iPods and iPads ran Flash, it would not solve the problem that most Flash websites need to be rewritten to support touch-based devices.

Sixth, the most important reason.

Besides the fact that Flash is closed and proprietary, has major technical drawbacks, and doesn’t support touch based devices, there is an even more important reason we do not allow Flash on iPhones, iPods and iPads. We have discussed the downsides of using Flash to play video and interactive content from websites, but Adobe also wants developers to adopt Flash to create apps that run on our mobile devices.

We know from painful experience that letting a third party layer of software come between the platform and the developer ultimately results in sub-standard apps and hinders the enhancement and progress of the platform. If developers grow dependent on third party development libraries and tools, they can only take advantage of platform enhancements if and when the third party chooses to adopt the new features. We cannot be at the mercy of a third party deciding if and when they will make our enhancements available to our developers.

This becomes even worse if the third party is supplying a cross platform development tool. The third party may not adopt enhancements from one platform unless they are available on all of their supported platforms. Hence developers only have access to the lowest common denominator set of features. Again, we cannot accept an outcome where developers are blocked from using our innovations and enhancements because they are not available on our competitor’s platforms.

Flash is a cross platform development tool. It is not Adobe’s goal to help developers write the best iPhone, iPod and iPad apps. It is their goal to help developers write cross platform apps. And Adobe has been painfully slow to adopt enhancements to Apple’s platforms. For example, although Mac OS X has been shipping for almost 10 years now, Adobe just adopted it fully (Cocoa) two weeks ago when they shipped CS5. Adobe was the last major third party developer to fully adopt Mac OS X.

Our motivation is simple – we want to provide the most advanced and innovative platform to our developers, and we want them to stand directly on the shoulders of this platform and create the best apps the world has ever seen. We want to continually enhance the platform so developers can create even more amazing, powerful, fun and useful applications. Everyone wins – we sell more devices because we have the best apps, developers reach a wider and wider audience and customer base, and users are continually delighted by the best and broadest selection of apps on any platform.

Conclusions.

Flash was created during the PC era – for PCs and mice. Flash is a successful business for Adobe, and we can understand why they want to push it beyond PCs. But the mobile era is about low power devices, touch interfaces and open web standards – all areas where Flash falls short.

The avalanche of media outlets offering their content for Apple’s mobile devices demonstrates that Flash is no longer necessary to watch video or consume any kind of web content. And the 200,000 apps on Apple’s App Store proves that Flash isn’t necessary for tens of thousands of developers to create graphically rich applications, including games.

New open standards created in the mobile era, such as HTML5, will win on mobile devices (and PCs too). Perhaps Adobe should focus more on creating great HTML5 tools for the future, and less on criticizing Apple for leaving the past behind.

Jacob Tyler can do it all for your company:  from web development to social media marketing we’ve got you covered.  Please visit us at www.jacobtyler.com to see everything we can offer your company!

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Steve Jobs – Grooming Us For The Key-Less Keypad

admin    8615     Grooming, Jobs, KeyLess, Keypad, steve

Steve Jobs – Grooming Us For The Key-Less Keypad

Keyboards are getting flatter (and flatter).

Until recently, keypads haven’t changed that much since the Apple II, aside from color, ergonomics, and connections.  For years we were very used to a keyboard that was an accepted “10 and 2″ length with shapely fat keys that required complete commitment to the letter you were pressing.  Various designers and engineers have offered their interpretations of how the keyboard could be more different, efficient, or cooler.  Unless some (actual) thinking out side the box were applied, the future seemed certain.

On January 9, 2007, Mr. Jobs gave us a glimpse into that future, and it was everything except certain.  This of course was the day that the iPhone was introduced (yet it would be another six months before it was available to the public).  This device was a sleek little bundle of interesting.  Aside from a couple of buttons to activate the phone, it functioned wholly from it’s touch sensitive screen.  Like most smart phones, it provided a number pad for dialing and a keypad for texting, emailing, and browsing.  But these pads lacked the constitution of the raised keypads it’s competitors were settled on.  This keypad was purely visual.  It was not as if you could burn into your mind the position of the proper keys like a blind secretary from the 60’s that slam out 100 words a minute.  No.  You needed your eyeballs and a manageable small to medium finger to adequately type on version 1 of the keypad.  Well nothing is ever perfect right out of the gate.  And as time went on, the keypad would eventually get better.

Now I’m not saying that the iPhone was the first to come up with a key-less keypad.  There have been other attempts.  Attempts such as, IBM’s 1992 optical virtual keyboard (lasers) or Membrane Keypads as early as the 1980’s.  But none of these were ever mainstream enough to make any significant dent in our digital lives.  A certain set of circumstances met with the mojo of a major innovator would be the only formula to make the general market pounce.

Now is this “sight-only-keypad” something that will translate to those of us on desktops, laptops, and net-books?  The line between computer and phone is getting fuzzy.

August 2007 (8 months after the unveiling of the iPhone) the flat keyboard debuts.  People were intrigued but had their reservations.  Many of us who bought a new mac close to after this period, saved their old keyboards so as to not have to switch gears so abruptly.  It was enough just to keep up with the constant flux of the mouse designs, let alone learning to type again.  Aside from it’s critics and nubile users, it was a sleeker design and saved space on the Y axis for the obsessive compulsive.  The keys were not so difficult to press and the finger did not have to lift as high from the previous key to the next key.  Carpel Tunnel be damned.

If you were a computer (apple) geek, you took notice of people pioneering with the keyboard.  Slowly this new pad was being accepted for the norm.  It just took some getting used to.  Now you can still find those fat keyboards around, you just have to visit your grandmother who recently discovered “the Internet” or a PC.  But don’t strain yourself.  It’s all about to change again.

Recently Mr. Jobs introduced the iPad.  This iPhone on crack was originally intended to be the competitor of Amazon’s Kindle, but mutated to become a full-fledged net-book.  (In this writer’s opinion – a kindle owner – the iPad will be a Kindle killer, but that will be in the future).  People can actually do stuff on this iPad.  With iWork, iBooks, and even the ability to draw on the thing, it makes its cousin (the iPhone) look like a toy.  But it’s most notable feature in line with the article?  The same flat keyboard that is on the iPhone, but it’s larger – thus more ergonomic for typing, if turned on it’s side.  Since this is a hybrid e-reader/net-book, there will be a certain level of acceptance by users that it’s usable 8 inches of screen (9.56 inches wide is the actual dimension of the device, but not the screen) will make a suitable keyboard and something they won’t mind getting used to.  The Aug 2007 desktop keyboard is 10 inches wide (excluding the extended number pad with arrows).  So the iPad’s keyboard is actually comparable in size.

In Conclusion, is it safe to say that in the next few years as we get used to using the iPad, we will come to find, once we purchase our next desktop computer, a keyboard with out keys sitting neatly sealed in spongy wrapping at the top of the box?  Well it sure seems like Mr. Jobs is grooming us for this eventual shift.

Apple CEO Steve Jobs cited six reasons to explain why blocking Flash iPhone

admin    861     Apple, blocking, cited, Explain, flash, iPhone, Jobs, Reasons, steve

Apple CEO Steve Jobs cited six reasons to explain why blocking Flash iPhone

Apple CEO Steve Jobs cited six reasons to explain why blocking Flash iPhone

April 30, according to foreign media reports, Apple CEO Steve @ Jobs (Steve Jobs) Thurs an open letter published in a high profile. In this open letter, Jobs considerable Dell Inspiron 6000 Battery to explain why the Apple iPhone smartphone and iPad tablet PCs do not support Adobe Flash technology, the specific reasons, and has listed six major reasons.

Jobs open letter points are: Flash technical loopholes are many high energy consumption, originated in the PC system, it can not be in the Apple iPhone and iPad good platform to run.

Jobs open letter text is very long. U.S. technology website Silicon Alley Insider blog on the Jobs for this major reason cited was 6 summarized, they are:

1, Adobe is not “open product.”

Adobe said, iPhone and iPad does not support Flash technology, in fact, open products and the inevitable confrontation between the closed product. Jobs believes that this theory can not stand: Flash itself is a patented product. If an external company to use Flash technology, Adobe would have to pay. Apple iPhone and iPad is considering to support HTML5, CSS, and JavaScrip and other standards, these are the real open Internet browsing standards.

2, Adobe claims that any device do not support Flash, at least 75% of the network can not see the video, this argument is misleading.

Jobs said, iPhone and iPad users are now able to watch YouTube videos. Other sites are taking the appropriate measures to iPhone and iPad users can watch video of these sites. The other hand, most Internet video using H.264 format, which formats the video to play on the iPhone and iPad.

3, Flash existence of a large number of technical flaws, it has security risks.

Jobs said that, Flash is led Mac machine crashes one cause of the phenomenon, he cited the United States well-known anti-virus software developer Symantec (Symantec), said formulation, Flash security flaws are many.

4, Flash energy consumption will shorten battery iPhone and iPad HP pavilion dv9000 Battery life time.

Jobs said the iPhone and iPad if the H.264 decoder users watch video, battery life up to 10 hours; If you use Flash, then the corresponding life time will be reduced to 5 hours.

5, Flash does not apply to touch-screen technology.

Jobs said that, Flash technology originally developed for the PC, while the use of mobile devices in specific ways with the PC, there is a big difference, so Flash does not apply to use the touch screen technology, iPhone and iPad.

6, Apple want better performance, external applications, but not based on poor performance of Flash technology.

Jobs said the most important reasons for this. He believes that developing applications for the iPhone matters, Adobe is “half-hearted.” Adobe’s intention to do so is for external developers to develop applications on both the iPhone and iPad run, while in the Google Android or any other mobile phone platforms. Apple is opposed to this, but requires external developers to concentrate on developing high performance Apple applications.

Analysts said Jobs at Apple’s Web site published nearly 1,700 words of the Declaration to promote Adobe’s stock price fell more than 1%, because the Jobs declaration stressed concerns about the future of Flash.

Jobs, entitled “Reflections on the Flash,” an open letter to people listed in the HP pavilion dv6000 battery of complaints on Flash technology, made the Flash technology, security, technical defects and power management issues.

Jobs said that, Flash Adobe is a success for the business. We can understand why they want this technology to areas beyond the PC. However, age is a low-power mobile devices, touch screen interface and open Web standards, all of which are lacking in Flash. Jobs said that, Flash is closed because it is Adobe’s proprietary technology. Adobe control functions to the price from everything.

Many Internet sites are Flash-based video and games. However, Apple does not allow Flash in its iPhone and iPad the application of such products.

Jobs said, Adobe is mainly to describe our business-driven decision-making. They say that we want to protect our application store. However, in practice, which is based on technical issues and make decisions. Adobe said that we are a closed system, Flash is open. However, the opposite is true.

Adobe declined to comment on the news. However, Adobe CEO Shantanu Narayen told “The Wall Street Journal,” an interview, Jobs pointed out that the technical problem is a smokescreen.

Narayen also denied that Flash is a closed platform. He pointed out that Apple’s restrictions so that those who make applications for a variety of equipment, open staff difficult. Narayen’s open letter to Steve Jobs as “an extraordinary attack.”

This is the first time Jobs 3 years attend the General Assembly, but also marks the return of Steve Jobs sick after the first non-Apple’s activities in public appearances. Jobs sick first public appearance after 7 months ago in Apple’s Worldwide Developers Conference, he then also iPad Apple products such as conference keynote address. However, Wall Street Journal Digital Conference is a completely apples-led activities, and even the industry that this is one of the largest integrated business and technology conference, just the ticket prices as high as 4500 U.S. dollars. Several other speakers this year include Microsoft CEO Steve @ Ballmer (Steve Ballmer), Facebook CEO Mark @ Zuckerberg (Mark Zuckerberg), film director James @ Cameron (James Cameron), and AOL co- @ founder Steve Case (Steve Case).

The industry believes that, at the Wall Street Journal Digital Jobs General Assembly not only shows that the physical condition of sustained recovery, also showed that Jobs would like Toshiba pa3383u-1brs battery clarify a series of controversies surrounding the emergence of Apple, including the control of the news media as well as disputes between Adobe . Apple has dominated the event, Steve Jobs will have the ability to control the situation, and in the Wall Street Journal Digital General Assembly on the stage, he must face the question from all sides.

“Wall Street Journal”’s blog All Things D technology columnist Kara @ Siweishener (Kara Swisher) just said that Jobs had been “invited” to participate in this year’s General Assembly, but no further comment. Sources disclosed that Jobs has initially agreed to participate, but not finalized. Jobs last to attend the meeting in 2007, with his old rival Microsoft co-founder Bill @ Gates (Bill Gates) on the same stage.

Cup of Joe: Steve Jobs Is a Marketing Guru

admin    Web Marketing     Guru, Jobs, marketing, steve

Let me start off with a little disclaimer: I don’t like Apple products. I used nothing but Apple products for most of the 1990s but since then I’ve grown to dislike the vast majority of the things they produce and the business decisions they choose to make.

However, I think Steve Jobs is a marketing genius. If you look at Apple’s history it is defined by a very distinctive brand and vision which has guided their direction and development. This can be seen in everything from their products to their user interface. All of which emphasizes a polished and well thought out marketing strategy.

Above, Steve Jobs talks about working with iconic graphic designer Paul Rand on Job’s once NeXT. Paul Rand, is responsible for some of the most recognizable logos and brands in American culture. He single-handedly defined what it means to combine modern artistic thought and business strategy. It’s this same combination that has driven Apple’s marketing agenda for the last 20 years.

For Rand, graphic design wasn’t an artistic approach for the sake of art, but rather an unique problem that must be solved in order to convey a brands message to the public. He approaches every task at hand by searching for a solution first and then utilizing the appropriate skill set when needed. As a result he produced sometimes overly simple images that drove home the company’s message.

“Simplicty is not the goal. It is the by-product of a good idea and modest expectations.” – Paul Rand

Are You Branding for Branding’s Sake?

One of the lessons that we can learn from Rand and Jobs is that marketing for marketing’s sake is pointless. Companies should be developing and integrating long-term visions and scope within their marketing process. Developing logos, web layouts, and print materials with no sense of direction can prove to be a waste of time when trying to build a brand. Develop a vision for your company’s future, and combine that vision with your marketing efforts, to create the type of brand that Rand and Jobs are masters at.

I’m sure you’ve heard the saying, “dress for the job you want”. In the same sense it’s important to envision where you want your company to be in five years and work now to build a brand suitable for your vision.

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Media Advised To Utilize Facebook And Twitter To Attract Readers (Bernama)

James Chapman    Twitter Marketing     antara, attract-customers, director, edelman-digital, Facebook, insights, Internet, news-agency, steve, the-internet, Twitter

JAKARTA, March 23 (Bernama) — The social networking sites on the internet such as Facebook and Twitter can be very useful tools for a media to attract customers, Indonesia’s Antara news agency reported, citing Director of Insights For Edelman Digital Steve Rubel said.

Original post:
Media Advised To Utilize Facebook And Twitter To Attract Readers (Bernama)