Local Business and SEO: Start an SEO Marketing Campaign With Keyword Research

admin    Web Marketing     Business, Campaign, Keyword, Local, marketing, Research, Start

Local Business and SEO: Start an SEO Marketing Campaign With Keyword Research

If you’re new to SEO, it is understandable that you’ll have a lot of questions.  When we talk about how SEO works, there is a lot of ground to cover.  Like anything else, you’ve got to have a starting point.  Keyword research is one of the most important aspects to using SEO within the framework of your business.

Here are three things that will make the process of keyword research geared toward eventual SEO marketing a lot easier.  Don’t worry – once you get started, you’ll find it’s easier than you may think.

Tools Are Important!

Google’s Adwords for small businesses costs a little money, but is one of the easiest, most comprehensive tools you can use to research keywords.  If you want to get your SEO marketing campaign up and running quickly, hiring an expert to do the research for you can take the frustration as well as most of the time out of the process.  While you might feel tempted to do SEO marketing research all on your own using free tools, keep the fact that your time is valuable in mind, and weigh the costs of using that time to do your research versus using your time in a more profitable way.

Get In The Back Door

If your business is in a specific niche – let’s say, restaurants in Washington, DC, then you might have a tough time trying to outrank top competition.  So, shoot for the back door.  Use the fact that many consumers use misspelled words, and keep that in mind while you’re looking for the right keywords to use within your SEO marketing plan.  In addition, think about using words that competitors might not have thought of, and think about using various combinations of keywords to help your local business rank better.

Be Specific!

Combine keywords so your site is easy for search engines to find.  Using our DC restaurant example, let’s say you offer sushi.  Use combinations of the words “sushi”, “Washington”, and “DC” instead of just using the word “sushi” to try to rank.  Test this out for yourself:  Type “sushi” into your search box, and look at what comes up.  Next, type “sushi Washington”, and you’ll see some better results.  Finally, type “sushi Washington DC” and you’ll see a comprehensive list of restaurants that rank for sushi in DC.  Failing to be specific is a major waste of time and money, so don’t skip this step!

With just a little knowledge of your own, as well as a clear goal in mind and a smattering of professional assistance, you can conduct your research quickly and start optimizing – it’s money well spent, especially when you consider the fact that SEO marketing is one of the best ways to make your business, whatever it may be, better than ever.

Click here to learn more about SEO.

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Internet marketing essentials – start with keyword research

admin    Web Marketing     Essentials, Internet, Keyword, marketing, Research, Start

Internet marketing essentials – start with keyword research

Hi, Carlos here again. If your business is just getting started with internet marketing or you just
want to brush up on the basics, i would like to serve as your essential guide to
setting up and implementing a successful internet marketing strategy, step by
step.  The first thing i want to talk about is SEO (search engine optimization) which in few words is optimizing your site for the search engines, this include the right keywords, meta tags, volume of keywords
The most important part to start with is keyword  research and to leverage the social media such as facebook, twitter, Myspace just to new few of them, These 2 components are essential to start playing the game of internet marketing.
I hope you find these blog useful with every essential step you should be taking to effectively market your business on
the web, whether you‟re a Forex company, a secretary, a tailor, or a
marketing agency, YOU CAN DO IT.

STEP ONE: KEYWORD RESEARCH – The base of marketing online

It’s the most tedious part of the game, without this, your website is invisible to the search engines. I use an specific strategy which brings me very good result and i will share it with you, if there’s someone there with new techniques or some tips about researching keywords, please feel free to share it with us.

First of all you should find a main keyword: a main keyword is usually composed of 2  or 3 words, some examples could be : internet marketing, home improvement, online marketing, make money online, etc.

Once you find the term you are looking for, make a list of 5 or 10 main keywords and go to google keywords tool

Google keywords tool

On the main box tipe your main keyword and in advanced options set the options for all languages and all countries, in the filter keywords option you must set the global monthly search more than 1000 ( you want to target keywords with high volume of serach per month.

Hit the search button and it will come up with ideas for keywords, these are called “long tail keywords”, which are usually composed of 3 or more words, these are the keywords we are looking for

You can download these to your computer in Excel format.

From this point you should have a list of keyword ideas to start working with.

Open your list of keywords and start reviewing each one, go for the ones with more than 1000 searches per month and copy and paste in google, now we are gonna take a look in 2 numbers, first the number of pages that appears when you type in your keyword from the list, and second, the number it appears after you put that keyword in quotes (example : “Jay Kubassek”)

Now, putting the keyword between quotes will bring the exact number of websites which are optimized (SEO) for that keyword, our goal is to find a keyword with less than 14,000.

It’s going to be hard work for you (still it is for me), but once you find the winner keyword, we can start working in our site. Now go and try and see you in the next post where i will explain more about optimization after you find your keywords. If you find this information useful or you could add more tips to this strategy please feel free to collaborate with the blog. We are entrepreneurs and teamwork makes us stronger.

 

To your success

 

 

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Start Using Social Media Marketing For Your Local Business Today

admin    Social Media Marketing     Business, Local, marketing, Media, Social, Start, Today, Using

Start Using Social Media Marketing For Your Local Business Today

Your small business must start using social media marketing whether you are located in Denver, Houston, Los Angeles, Orlando, or anywhere in between. Getting your local business established online is critical to your long term survival. If you want to get new customers for your business then get started today.

Beneficial small business internet marketing has totally changed to the point where social media marketing has become vital to your ongoing success. It doesn’t matter whether your business is in Denver, Irvine, New York, or somewhere in between, the facts are the same. Unfortunately, many local businesses continue to waste their profits on almost useless advertising like the yellow pages. Are you one of them?

Most People Now Search Using The Internet When Looking For A Local Business

The most recent reports show that 97% of buyers search online before shopping for the products and services that they need. Is your business anywhere to be found when these people do their search? Not if you aren\’t doing any online marketing. You can bet that these prospects won\’t be showing up or calling your business.

Eliminate The Marketing That Doesn\’t Work And Start Marketing It Where It Will Get Results

You must start concentrating your marketing campaigns where most of your prospective customers go to search for local businesses. Focus on places like Facebook, Twitter, and YouTube. These aren’t the only places but it is the best place to get started. Another strategy that you should get involved with immediately is text messaging. This is already proving to be extremely successful.

Don\’t Wait To Switch Your Marketing

You really can’t wait to get started with more effective advertising. Unless you have the time and skills, you need to hire some local marketing experts who can put together a plan that will get the results you need. By combining social media marketing with many of the other effective online marketing strategies, you can position your business as the most visible online business in your local area.

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