Live From Madison Square Garden, SEO Vs Sem!

admin    Website Design Resources     From, Garden, Live, Madison, Square

A great evening in Manhattan, a fantastic atmosphere in Madison Square Garden. Web business people is waiting this match for a long time. One side there is Search Engine Optimization and Search Engine Marketing on the other, both seems fit and there is desire to win on face. Last years both sides challenged to other but they never came to face to face. Before the match starts, lets take a short look to their career, strength and weaknesses.

Called SEO is short term of Search Engine Optimization. A milestone in web business since the search engines are the main source for web users before they buy services or products online. Finest and most trustable data source with their high indexing capacity and different logical algos working on the back round may depend on your rankings while results are listed. As most web users do not look much after the 3rd pages of results, web business owners are directly influenced. A web surfer can be your client if your web site is ranked at the top of search results but how you get listed at the top of a major engine? Even there are different algos powering the search engines the main theory is mostly same, simple algo stands on location and frequency. A crawl base search engines use spiders a web site and classifies with different principles to define the ranking. A fact about algo can be changed or improved for search quality. I’am sure all professionals will remember Florida Update on Google. Indeed it was an earchquake more than an update, many results were changed or disappeared on Google, some high rankings even lost from the index. Actually general Google algo is formulated as Relevance Score , PageRank , Local Score with other tweaking , tuning or filtering aspects. Main development point of a search algo is how much off page factors are important and their degrees take part in your algo. The theory on here is not giving much control to webmasters with on page factors .Other search engines do not use Page Rank since Page Rank is a trademark which belongs to Google. Avoiding any spamming , manipulation trials, over optimization or even cloaked content, engines are modifying or changing the degrees ,adding new variables on their algo time to time but all work done is to provide higher search relevancy and quality for users. (Relevance score is SEO efforts, Page Rank is Link building efforts for Google and Local Score is links from expert documents) As seen from the formula, SEO efforts only work on relevance score and vary your ranking 10% if you hired a SEO professional but this can increase 18% if your SEO is master level. I would like to talk about Yahoo and Live search engines’ secrets either but as mentioned they are my professional secrets for now, if you don’t know these, its impossible to get top results on Yahoo or Live.

Search Engine Marketing (Pay Per Click) is paid inclusions as seen Sponsored Results on engines based on pay per click. This marketing tool has been increased enormously in these years, even with expensive per click rates. In some keywords or phrases a click may cost 10€ ( online dating industry) whether visit converts to a lead or not. Ads buyers are ready to pay these high per click bills because SEM efforts bring more revenue than they spent. How this technology works while displaying the ads? Lets say few words about Google Adwords. Google has 2 different networks such as search network and content network. Search network means Google powered search results that you may see on any website with a search bar using Google’s search technology. Content network is different spidering technology and matching the search query and web site content. If you have a web site with high quality and useful content, you may apply and get involved Google’s Adsense network to make money. Google will classify your content and display related ads when a search query is matched as you have probably seen Ads by Google on web.

If SEO and SEM are powerful marketing tools which is the best and effective on sales conversion rates? This is the fatal question, both have advantages changing to the case, then lets compare:

A)In SEM, your web site does not need a change in most cases. If you want high conversion rates, a SEM professional should prepare high quality landing page is necessary only, not your entire design. On the other hand SEO may require some major design changes to get good spidering by engines.

B)PPC Ads charged when clicked only, displaying your ads will not cost you anything but poor Click Through Rates will increase your minimum per click costs. SEO visits are free of charge as visitors comes by clicking the natural search results from a search engine. Most visitors likely to trust a site they find on a search engine, they feel like natural results have been approved by the search engine.

C) SEM brings very quick results to analyze your campaign while SEO effects can take long time on ranking. On Adwords, just 15 minutes is enough to display your campaign on screen but SEO results may take up to 3 months on engine’s ranking.

D) ROI and Conversion rates are higher in SEM because you may design different landing pages according to your major products or services with price charts, feature comparison tables .However in SEO, you can not make these much because your most powerful PR page is your homepage so your sub pages which includes your product specification will not get listed higher than your main page.

E) Targeting is easy in SEM with campaign settings option. You may target national ,regional or international geographical areas depending on your shipping options. Google has features to promote your local business with accessing your business address or just selecting distribution area on Google Map. Another useful tool is matching options are enables you to select broad ,phrase,exacxt or negative matches while displaying your ads.When you prefer SEO, you can not prepare different target pages as they will be sub pages and will not get listed higher than your main page as above.

F) SEM limits you with your budget because your ads campaign will stop displaying when your daily, keywords or monthly budget is reached while SEO results longer even months after optimization work is done.

Finally who wins this match? Well, this depends on your expectation, budget and targets from your campaigns. As long years professional , I dont have a preference . Each business needs different campaigns, you may select to attract new clients in both tools while achieving your corporate targets.

Ladies and Gentlemen, unforgettable match is about to start in Madison Square Garden, please sit back and watch this.

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Times Square Goes Green With Solar Powered Billboard

admin    Solar Power     Billboard, Goes, Green, Powered, Solar, Square, Times

Ricoh Company Ltd., of Tyoko, has announced plans for a billboard to be powered by wind and solar power.

The billboard, which will stand on 7th Avenue, 42nd Street, is expected to be operational in December of this year. It will be powered by 45 solar panels and 4 wind turbines, and Ricoh Company Ltd. expect the change to reduce carbon emissions in the area by 18 tons each year.

The sign’s predecessors can be found in San Francisco – the first of its type in the U.S – plus two in Canada, and two in South Africa.

In 2006, Johannesburg was home to the first solar powered billboard, developed by Nedbank. It supplies power to a nearby school, and displayed the phrase ‘This Isn’t a Billboard. It’s a Power Plant’.

A second followed a year later, when Nedbank erected a new billboard in Cape Town in December 2007. It currently provides power for a local youth centre.

It was in January of this year that Pacific Gas and Electric Company installed the billboard in San Francisco. It can be found at 1000 Brannon Street, and generates a maximum of 3.4KW of power, through 20 solar panels. It was developed as part of the company’s ‘We Can Do This’ campaign, which centres on the company’s commitment to the environment.

Unlike its American and South African counterparts, the two Canadian solar powered boards are not connected to the public power grids. But they represent the same cause.

One, developed by the finance company Vancity, commissioned the sign as a symbol of their commitment to tan active environmental policy. The company claims to want to develop a carbon neutral policy, and used the billboard as a promotion of that fact.

With billboards like these springing up in some of the world’s major cities, it marks a new partnership between cosmopolitan tradition and sustainability initiatives; where before sustainable energy was perhaps viewed as a rural luxury, it is now being pioneered as having a legitimate place in the city.

Now that companies such as Ricoh Company Ltd., Vancity and Nedbank are ‘going green’, corporations are becoming more and more aware of their environmental responsibilities.

Whilst solar powered billboards are more symbolic than practical – powering only limited areas – they can be tied to the theme of a growing environmental consciousness. With major companies investing in such installations in major cities, it shows that corporations are looking to develop an environmentally ethical image.

Indeed, many companies are bucking the trend. Waitrose – owned by the John Lewis Partnership – trialled a rapeseed oil fuel for their lorries in 2007, and most of the major supermarket chains are now encouraging the precedence of reusable bags.

It is hard to tell whether these commitments are out of genuine environmental concern or out of concern for pubic image and profits, but it marks a step, nonetheless; the more the general public demands an environmentally motivated business sector, the more the business sector will feel the pressure to concede to these demands.

With a rise in political concern for the environment, perhaps also coming out of public demand, businesses could feel the strain of legislature, too.

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