Secrets to Effective Public Speaking

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Secrets to Effective Public Speaking

Public Speaking

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Public Speaking

Introduction

Beebe and Beebe (2007) assert that the audience should be incorporated in all aspects of public speaking right from the choice of topic, introduction, manner of speech and even the conclusion. Audiences are quite distinct from one another. It is therefore essential to consider all the unique qualities of one’s particular audience before addressing them. The essay will examine some of the theoretical and practical aspect of public speaking in relation to the latter qualities

Chapter 5

A demographic and attitudinal analysis of a religious school of adolescents

Beebe and Beebe (2007) affirm that before one can stand before an audience to speak to them, they should have conducted a thorough background check on the members of their audience. This means that all the issues to be addressed in the speech must be customized or tailor-made for one’s audience. The latter authors believe that the audience should be the central determinants of the content, approach and presentation of the speech.

The first step towards performing an attitudinal and demographic analysis of one’s audience is to get as much information about the audience as possible. Sources may either be formal or informal. For instance, in the case of a school of adolescents, the speaker may use geographical information to form opinions about the composition of his audience. If the school is located in a culturally diverse City or town, then it is likely that the students will have similar characteristics. Additionally, the speaker can find out directly from the school administration about the nature of the students. He could also read brochures and leaflets made by the school. Besides these, he should also look for print media and books that may have mentioned the school he will be addressing. After gathering all the formal and informal pieces of information about the audience, it is the duty of the speaker to sieve out the important content and leave out the unimportant ones. This is because some pieces may be purely circumstantial. For instance, newspaper reports often record extra ordinary happenings and may not necessarily represent everyday occurrences at the school. After sieving out the trivial part of his audience’s information, a speaker should then adapt to such an audience. Sometimes a speaker may be particularly different from his audience (this is especially true given that the speaker will address a group of adolescents). Therefore, it is necessary to change one’s train of thought if it happens that the speaker belongs to another group.

A demographic audience analysis entails a wide number of issues. A public speaker must first consider the age of his audience. In this case, they are adolescents. Therefore, the speaker must refrain from using examples that do not lie within the adolescent’s life times. It is also imperative to add some humor because adolescents do not have a very high concentration span. Additionally, the speaker should find out what the gender component of his audience is. In relation to this, such a speaker must avoid assumptions and gender biased language at all times. A demographic analysis should also entail consideration of cultural, racial and ethnic components. Some cultures are holistic and it may be advisable to talk about issues in a collective way. On the other hand, some cultures value authoritative speakers while others may prefer a down to earth-low-profile speaker. (Beebe and Beebe, 2007)

An attitudinal analysis entails examination of the what the audience’s attitudes, values and beliefs. It is also important to consider the audience’s attitudes towards the topic of conversation. Adolescents may find academic topics dull and it is up to the speaker to liven it up or make it more interesting.

Sometimes, the audiences attitudes may be affected by prevailing situations. For instance, the speech may be given during parent’s day thus prompting the need for a different approach. Sometimes, it may necessary to consider the size of the school audience. The speaker may be addresed group of ten students or the entire school. The tone, presentation and content will differ in either circumstances.

Chapter 10

Significance of introductory part of the speech

The five purposes of the introductory speech are as follows;

To establish credibility of the speaker
To capture the audience’s attention
To give an introduction to the subject
To justify why the audience should listen to the speech
To summarize the subsequent ideas

The introductory part of the speech allows members of the audience a chance to understand why they have come to listen to a certain speaker. If the speaker’s introductory paragraph is clear, valid and relevant, then chances are that the audience will respect the speaker as a credible authority in his field. Speakers can achieve this objective by giving the audience some interesting facts about the topic at hand. (Beebe and Beebe, 2007)

An introduction gives the audience an idea of what to expect in the rest of the speech. It can be seen as a form of ‘first impression’. If the first impression is poor, then the speaker will have lost the chance to connect with his audience. Consequently, a good introduction allows the speaker to capture the attention of his listeners and may act as a platform for sustaining their attention throughout the speech. A speaker can achieve this by using famous quotations, giving humorous comments or referring to local events and situations.

It is also important to guide the audience through what one will be addressing in the rest of the speech. This means that the introduction should contain a summary of the main points to be addressed in the speech. It would be very hectic if an audience can find no link between the initial remarks in the speech with the rest of the utterances. Speakers who discuss new topics without highlighting them at the onset may make it difficult for their audience to follow what they are saying.

An audience is required to take up a passive role; this is particularly challenging for most individuals. Consequently, it is the duty of the speaker to ensure that he gives his audience a reason for listening to him. The most appropriate moment for doing this is at the beginning of the speech in the introduction.

Lastly, the introductory part of the speech also gives the speaker an opportunity to elaborate about his subject matter. This is the point where a speaker gives definitions and provides a rough idea of what the subject is all about. (Beebe and Beebe, 2007)

Chapter 17

Ways of motivating listeners

Listeners can be motivated through our ways;

-Negative motivation

-Positive motivation

-Utilizing listener’s needs

-Utilizing dissonance

Negative motivation can work for particular audiences while it may not work or others. For instance, when a speaker talks about the negative consequences of his chosen topic, it may attract the listener’s attention more than if he simply spoke in the affirmative. Such an approach is particularly effective when dealing with social issues. Revealing negative statistics about teenage pregnancies may be more efficient than just telling the audience to avoid it.

Positive motivation normally works in academic or career related speeches. For instance, if a professional is giving a career talk to a group of undergraduates, it may be wise to use positive motivation by reinforcing the good that comes out of choosing the speaker’s career path.

Public speakers can motivate their audience by including some of the needs faced by their listeners. Human beings always respond to familiar situations. Therefore, if a speaker seems to be touching on these needs, then chances are the audience will be endeared to the speaker. For instance, speakers can address some of the security needs facing the audience. It may also be appropriate to use physiological needs. Listeners always have an inherent idea of what they would like an ideal speaker to look like. It would greatly help the speaker if he tried fitting into that profile. Some members of the audience may also have underlying self esteem issues. Therefore, if a speaker seems to portray high self esteem when the audience is in need of it, then chances are that he will persuade the listeners. Speakers also need to utilize the social needs that their audience may be facing. They need to understand the fact that the audience may have family or health issues and these need to be taken into account. (Beebe and Beebe, 2007)

Lastly, a speaker may utilize dissonance. Here, the speaker will be creating some sort of conflict between his audience and himself. By doing this, the speech will not seem as attempt to win the audience over, instead it will challenge them mentally. This approach uses the concept of reverse psychologically to persuade listeners.

Conclusion

There are some theoretical concepts that govern speech making. If used appropriately, they can enhance the ability of a public speaker to reach to his audience. Beebe and Beebe (2007) assert that this can only be possible if the speaker focuses on the nature of the audience. Such an approach goes along way in ensuring effective communication.

Reference

Beebe, S. & Beebe, S. (2007): Public speaking; an audience centre approach; Allyn and Bacon Puclishers

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Professional Speaking Portfolio – How To Create An Impressive One

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Professional Speaking Portfolio – How To Create An Impressive One

t doing this buy creating your very own promotional kit. Many speakers feel underpaid or lack frequent employment opportunities simply because they don’t market their services effectively. A well made promotional kit will greatly add to your demand and therefore will result in a higher number of well paying jobs.

While selecting a professional speaker, certain criteria are used by the respective meeting planners and speaker bureaus in order to verify if you meet their standards. Among the information they seek is:
1. your content sheet
2. a demo (audio and/or video)
3. a list of products
4. a sample client list
5. testimonials and reviews
6. a personal biography
7. contact information

Additionally, you can write a personal letter stating your reason for interest in the particular engagement and why you would be a great choice for them.

The content sheet is a means for a professional speaker to outline the material that he will be presenting. In this case emphasize on themes that are relevant to the seminar or discussion that will be taking place.

You can compile a short professional video showing your ability and talent as well as feel of what the prospective employer will get in return for hiring you. The content of the video should relate to the subject or material that you wish to speak on.

If you have any books, CDs or DVDs that you produce, you should include them here if they are related to the topic of interest. Make sure the prices are clearly indicated. Furthermore, you can also list any other types of speaking jobs that you undertake as well as their respective costs.

A list of clients for whom you’ve worked for can be shown. It is important to note that a number of clients will snub your feedback requests. Either they haven’t taken the time to fill out a review form or are simply not interested in doing so. It is still advisable to keep a list of clients who you have worked for.

Reviews and testimonials are a great way for prospective employers to gauge your credibility. Reviews focus on the experiences of others who have worked with you of seen your work. Reviews can be received after jobs have been completed by requesting for feedback. This can be free or paid for.

Your personal biography is a way for you to flaunt your personal qualifications. It should be short and precise and give whoever reads it enough information to so that they may have a brief background on you as well as be in a better position to select you as a professional speaker. Your biography should include any certifications that you may have acquired. It may come off as a personal ad and as such can be used to advertise the seminar at hand. It is recommended to attach your picture to the biography.

After going through the trouble of marketing yourself, it is important that prospective employers can contact you. Your contact information should therefore be easy to access in case they desire to contact you.

A professionally made portfolio will help market you successfully and get you enroute to becoming a thriving professional speaker. The importance of well done marketing will thus become evident.

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Real World Mlm Marketing Tips….Reach Your Target Audience Through Guest Speaking

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Real World Mlm Marketing Tips….Reach Your Target Audience Through Guest Speaking

Here’s another “creative” method of offline marketing that will take some effort on your part …. but no cash outlay.

Volunteer as a speaker for various business, educational, or other organizations. This is a great way to reach a targeted audience and brand yourself as an expert in their eyes.

Groups like your local Chamber Of Commerce, PTA, Garden Club, Hunt Club, Single Parents, Home Owner’s Association, VFW, Church, Little League, Soccer Club, Kiwana’s, VFW, American Legion, Moose Lodge, Alumni Association, etc. hold meetings where they frequently need speakers. Do some research and find out all such groups in your area then contact them to volunteer your services as a speaker.

You’ll have to do some work to prepare a talk pertinent in subject matter to their interest …. of course. But the event itself as well as the contacts you’ll make create a great networking opportunity for you.

People will be curious about what you do. The host will obviously introduce you before you speak and include a little about “who you are”. Just make friends and share as appropriate when appropriate.

This is more about branding yourself in the community and reaching large groups while doing it.

An added benefit of this method is the opportunity to hone your presentation/communication skills and practice simple networking.

I don’t suggest setting up any kind of display of your “wares” …. but you certainly may have some type of momento made available to the guests. Perhaps something like mugs, pens, refrigerator magnets, and such with your logo and website url. Maybe even a “gift basket” or 2 as a door prize …. donated by you of course …. with your business card inside. Just be subtle not obvious.

Of course do have plenty of business cards to share IF asked. Don’t force them on anyone but be prepared.

The point is just to gain visibilty …. network …. make contacts …. and DEFINITELY follow-up afterward.

Another related tip is to be sure that any write-up of the event for local print media includes not only your name as guest speaker …. but something like your website url for curious readers also.

Role of Internet Marketing and Public Speaking

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Internet marketing and public speaking? Not quite ham and eggs, is it?Those two phrases are rarely found in the same sentence. After all, many people decide to do their marketing in cyberspace so they’ll never be required to deliver a sales presentation or a speech.If you are one of these people, you are making big mistake by not developing your speaking skills, because you are cutting yourself off from the vast off-line market.Why should internet marketers seek to improve their public speaking? For the simple reason that by so doing, they and their products can become known to people who are are uncomfortable buying on-line. They prefer to know their is a human being at the other end.In this brief article, I’ll give you a “shortcut system” that will enable you to package your substantive knowledge so it can be delivered in an interesting, engaging manner. It is a distilled version of what I provide business people in my workshops who are almost universally in the off-line world.To whom can your presentations be delivered ? How about Rotary Clubs and other civic organizations who are always looking for speakers? What about fellow internet marketers at seminars? And remember high schools and colleges, where your audience is likely to be more computer literate than the general population, experienced in buying on-line but eager to go eyeball-to-eyeball with the internet marketer who has a great product.Keep in mind that an effective speaker is one who concentrates on satisfying the needs of the audience members, so that these people conclude that what you are proposing (selling) is in their best interest-for your purposes, buying your product, E-book or service.The Ten Tips outlined below are not classroom theory, but instead evolve from the real world lessons I have learned in almost 3000 presentations, and in my workshops for off-line marketers. They have worked for me, they have worked for my clients, and they’ll work for you.1. Have a specific objective:If you don’t know what you wish to accomplish with your presentation, your audience certainly won’t know either. Your objective may be as limited as making sure your audience will remember your URL, or a full understanding of the benefits they will gain by buying your product.Remember that giving a great speech or presentation should never be your goal; it is merely a means to an end, and that end is what you want your audience to do with the information presented.Be specific, and in preparing your presentation, spell out your objective in no more than a sentence or two. Print it out and tape it to your computer monitor. This will keep your preparation focused and on target as you progress through the drafting of your presentation.2. Know your audience’s problems, needs and concerns:To be a successful marketer, your presentation must be audience-centered. You must know the problems of the people to whom you are speaking, because your objective is to offer them a solution. This requires in-depth-research about your audience.Keep in mind that the prime motivation for people to listen to you is their perception that your presentation will benefit them. “What’s in it for me?” is the classic question of all audiences, on-line or off-line.3. Structure backwards:We have learned to write and speak in a 1-2-3 structure: (1) Introduction- (2) Body – (3) Conclusion. For oral presentations, this is highly counterproductive: In contrast to reading a memo, people do not have the luxury of going back and reading again what was missed the first time. For more information visit to: www.ultimate-internet-marketing-tricks.com. You want your audience to hear and understand the bottom line message- “This product will solve your problem.”Initiate your draft with your conclusion, focusing on merging your objective with your audience’s problems, interests and concerns.Place your conclusion on a card marked (3), then develop an introduction that signals the audience that you know its problems and will be offering a solution. Place this on a card marked (1).Finally, place your supporting arguments on a series of cards marked (2A), (2B), etc. This 3-1-2 System provides focus, structure, and thematic unity, and is the heart of my training workshops.4. Practice solo with tape-recorder or video-camera:After completing the presentation draft, practice by yourself with a tape-recorder or video-camera. You will be at your weakest in this initial practice, hence the advice to have nobody present whose comments could seriously hurt your confidence.Listen to your presentation, note the rhythm and cadence, the “uh’s”, “y’knows”, and check your mastery of the subject.If videotaping, note your mannerisms and body language, and coordinate your gestures with your vocal inflection.5. Practice with colleague, friend or spouse:After completing the solo practice session, you are ready to practice in front of another person. Choose this person carefully, as you do not want a hypercritic who will find excessive faults with your presenting style. For more information visit to: www.internet-marketing-word.com. Neither, however, do you want the type of person who finds no faults whatsoever, and praises you to the skies. You need honest and constructive criticism aimed at “tweaking” your presentation.6. Convene a “Murder Board” practice session:The “Murder Board, a term I bring to my training workshops from my military background,” is a rigorous practice session. It is the speakers equivalent of the flight simulator used for training pilots how to deal with in-flight emergencies, or the moot court readying lawyers for courtroom combat.Select no more than four people to be your simulated audience, and share with them all the intelligence you have gained on your prospective audience. These four people will then role play your audience.Their comments, questions and criticism help you correct your style of delivery, find the gaps in your knowledge, and anticipate questions and objections.

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