Companies engaged in website marketing ’should redesign their site for SEO’

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Companies engaged in Website Marketing should start the year by giving their site a makeover targeted towards boosting search engine optimisation (SEO), it has been recommended. Econsultancy urged firms to redesign their site in order to boost their ranking on search engines such as Google, but noted that they should seek assistance from a search engine optimisation firm if they are not confident of doing the task themselves. “Speaking from experience, it’s very frustrating to be called in to work on a website’s optimisation just after a (completely useless) redesign,” writer Kevin Gibbons remarked. “If you can’t do it, get help,” he added. Mr Gibbons also underlined the importance of using keywords in content and page names, adding internal links and paying careful attention to spelling and grammar. He advises companies to “work on their words” and rewrite their whole website, employing a copywriter if they were not too skilled at creating appealing marketing text. Optimising the meta description tags of a portal is also an effective way to boost website SEO, Mr Gibbons observed. Implementing keywords is another important aspect when redesigning a site, Mr Gibbons noted, advising companies to make sure they “know and understand” the phrases they intend to use before starting. He advised that, rather than stuffing sentences with the most commonly searched for term, web marketers might get better results with long-tail keywords and more specialised phrases. Free resources like Google Adwords were particularly useful when researching keywords, he added. Google’s Matt Cutts recently discussed the value of using keywords in a site URL, explaining that while the order of the words does not matter the type of words used “does help a little bit”. Mr Gibbons noted that intelligently applied pay-per-click (PPC) marketing can help to immediately increase visitor numbers. Another avenue for increasing SEO is social media such as forums, blogs, Twitter, Facebook or LinkedIn or other relevant platforms. Spending time on a relevant social platform can have “excellent benefits,” said Mr Gibbons, adding that they were a good tool for website promotion. However, he added that this can be a slow burning tactic so it was important to dedicate regular time on an ongoing basis.

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I Am A College Marketing Student And Want To Learn Seo. What Is The Best Source To Learn About This Quickly?

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Any source is fine. I could just use some good recommendations. This is an important skill that isn’t taught in the classroom. For example, I have a website (www.will-cain.com). How would I be able to drive traffic to the site? Any help would be great!
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Find SEO/ SEM Projects

admin    Website Design Resources     Find, Projects, SEO

SEO/SEM projects include keyword analysis, generating Meta tags, directory submission, content writing, setting up social media accounts, writing and publishing articles, creating press releases, generating incoming web links etc.

Each site works differently but generally they provide a place where they can find SEO experts, and can post their requirement easily.

Following are the few sites where one can start freelancing:

1.Limeexchange.com: Limeexchange, a fastest growing online services marketplace, provides an online work place to maximize value for both service providers and buyers. There is good number of projects of SEO/SEM projects available in the Web development category. One can register for Free. It offers excellent features including powerful collaboration tools, online skill tests, education and credential veriofication.He /she can add SEO tags which can be displayed on the profile page to increase visibility and can attract more buyers to your profile.

2.Guru.com: It is another popular online service marketplace where employers connect with freelancers across the globe. Freelancers seeking work, register as free members or as subscribing members. In addition, Employers and Freelancers can take advantage of Guru.com’s Safe Pay Escrow and Dispute Resolution services which reduces transaction risks. The SEO’s can find SEO/SEM projects under the category Websites & Ecommerce. They can submit proposal for bidding any project.

3.Elance.com: Elance is the most widely used application for services and contractor management. To be a member one need to signup .The provider can also find jobs using RSS feeds. Some of the features Elance offer features like Elance University, workroom feature to communicate with the employer. There is a chat &call facility as well .The SEO/SEM projects are available under web &programming.

4.Odesk.com: Odesk lets both businesses and professionals overcome the challenges of distance to build online teams, integrated with in-house staff that rewards both employers and contractor. The Odesk serves various features like Community forums, Skill tests, groups

Etc. Odesk works under various categories like web development, Software development

Etc .The SEO/SEM projects are available under sales & marketing category.

These are the few places where a service seeker can bid on the projects.

Hope you like reading the article. Please provide the feedback for the same.

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