Optimizing and Monetizing Social Media – Marketing and Sales Part I

admin    Social Media Marketing     marketing, Media, Monetizing, Optimizing, Part, Sales., Social

Optimizing and Monetizing Social Media – Marketing and Sales Part I

The merging of a comprehensive social media marketing strategy, also referred to by many as Web 2.0 marketing, with an overarching, inbound marketing campaign is crucial if our goal is to fully optimize advertising and marketing strategies online. The Internet marketing campaign, both in terms of monetization and branding, must reflect an understanding as well as a synthesis, an integration of the various tools, applications, and platforms available and necessary for an effective inbound marketing campaign. In order to achieve the ultimate Internet image, in other words, in order to effectively brand yourself and your product, you must pursue and implement a program designed to optimize the best Web 2.0 has to offer with various other “new media,” Internet marketing techniques (e.g., email marketing, on-site marketing, affiliate marketing, free advertising, etc). In order to fully exploit the growing popularity of social media generally, and certain social networking and video-sharing sites specifically, it must be understood that there is a major sift underway, a transition taking place on the Internet today. While I have addressed this transition at some length in previous articles, I will review and also discuss the various usage trends evident on the web, particularly as they relate to new media and online business.

Social Media and the Twitter Hawks’ Promise!

Social networking sites are myriad, with more popping up every day. Social bookmarking and video-sharing sites are just as plentiful. That being the case, it is imperative we understand the transition and the trends underway and ongoing if, as Internet marketers, we wish to take advantage of the veritable gold rush underway on the web today. However, a word of caution! While I use the phrase gold rush, I must add a caveat. Without the proper understanding, preparation, and an intelligent, well thought out inbound marketing strategy, the online campaign will come up bust every time.

Vanishing: Attrition and Social Media

There are marketers disappearing as fast as they appear, 60% attrition from Twitter at last report, because they simply do not understand the intricacies, the balance, and the psychology underlying this rush to gold. Certainly it is true that not all of the 60% are or ever were marketers but the drop off is illustrative of just how fast the attraction and the luster fades. Interestingly, certain social media sites have come, and others gone, while you read this article, some fading into oblivion and others popping up to take their place.

The Twitter Gold Rush

Many of the Twitter marketers (i.e., Twits, Twitterers or Tweeple) find out quite rapidly that a simple link doesn’t convert as well as the Twitter Hawks, I term I coined to label those individuals selling the dream, the “picks and shovels” to Tweeple looking to cash in on the Internet version of the California Gold Rush or was it the Alaska Gold Rush? Many soon discover it takes more than a metaphorical pick and shovel, meaning the latest load of rehashed and replayed Twitter marketing “stuff,” a lot nicer than the four letter word I was considering for a lot of it, from one of the myriad of Twitter marketing “gurus,” some with almost no followers and following even fewer…but they are experts? The Twitter Hawks out there are just waiting for the next 49er to come along, dreaming of gold and panning for it on Twitter, Facebook, or perhaps YouTube.

Twitter and Four Letter Words

I mention Twitter because it is illustrative and symptomatic of a much deeper problem on the web generally, and within social media specifically. I am speaking of what rests at the very base, in fact is the basis of any effective marketing campaign, online or offline traditional brick and mortar, anywhere in the world, and in any field. The problem has to do with a clear lack of understanding of the sales process. Yes, we call it all kinds of fancy names in order to avoid saying the “S” word, that four letter word everyone hates. You see, S…E…L…L…is the ultimate four letter word! “I can’t SELL!” “Do I have to SELL anything?” “Will it involve having to SELL something?” “I didn’t know I’d have to SELL anything!” The best one, “He just wants to SELL me something!” The list goes on and the italicized emphasis placed on the four letter word doesn’t do the disdain, the utter contempt, the revulsion and/or the fear associated with the word justice. But it the best I can do.

I am certain you can hear people in your mind as you read the quotes, these are real and I have heard them all, so have most of you. Have you ever uttered any of the above quotes? Certainly! We don’t like to be S…O…L…D…we like to buy! The irony here should be immediately apparent. In order for you to buy anything, someone else has to do that four letter word to you. Interesting!

The S…A…L…E…and the Sales Process

We refer to the sales process, selling and sales, in many different ways, some are: online business; Internet marketing; inbound marketing; new media marketing; old media and/or outbound advertising; and, just about anything else but what it is, a S…A…L…E!

Significantly, what many are talking about when speaking of sales and marketing is getting someone to take out their wallet and plunk down some cash. Interestingly, a sale is more than just an action and a transaction, much more! You see, you are selling when you get someone to donate their time, listen to your teleseminar, follow your tweets, check out a favorite quote, read a book you recommend, click on your link, join you on LinkedIn or facebook or friendfeed, etc.

It’s About Selling!

So, whatever you do, wherever you do it, most of it is selling. Sometimes sales is about cash, occasionally a lot of cash! And that may actually retard the selling process, we will talk about why in a upcoming article, but selling is not about the cash, it never is, never has been. Cash is a byproduct of the sale, small letters and no emphasis. Sales is about what makes sites like Twitter and Facebook and the hundreds of others popular, it’s about the connection, the relationship, the bond that forms before most sales are ever made. Let me say that again…

…it’s about the connection, the relationship, the bond!

Tweeple, the S…A…L…E…and Self

Unfortunately, many Tweeple, in fact most people new to sales, advertising, and marketing simply do not have what it takes to make a sale, much less a S…A…L…E! There is a secret to selling and I am going to share it with you here. I’m going to share it with you so you too may have the success I have had over the years, as a direct result of selling. Yes, selling! You see, life is a sales and marketing process, all of it. If you are successful at selling your self, you will find a mate. If you are successful at selling your self, you will get a good job. If you are successful at selling your self, your kids will listen to and respect you. If you are successful at selling your self, the youth soccer team you coach will listen to you…and they may even win a game or two. Get the idea? Life is a sales process, every hour or every day…sales!

The Other Four Letter Word!

Did you notice something else? S…E…L…F…is also a four letter word, one just as detrimental to the sales process as the word S…E…L…L! So, get your S…E…L…F…out of the sales process and make your prospective client’s self-interest your focus!

The Secret and The Close…Another Four Letter Word

Oh yeah! The secret? The secret is two-fold and you have the answer above. The secret is that there is no sales process! If you attempt to S…E…L…L…anything, you will fail. Yes, you may close the S…A…L…E, and close should be another four letter word. A lasting relationship, one built on a connection and a bond, means you will have a steady client, referrals, and repeat business. The close? Closing someone leads to cancellations, an unhappy client, and clients focused on one thing, price! The price fixation is never a good situation, always a bad S…A…L…E!

It’s About 3 Things!

Selling is about what? Yes, that’s right! The sales process is all about the connection, the relationship, and the bond. I have always been an unconventional salesman. I have never followed a sales script, never. If an employer wanted me to follow a script, the script I followed was an exit script. Why? You already know the answer! I made a connection, that connection led to a relationship, that relationship led to a bond, and the bond allowed for trust, the trust enabled the sales process to culminate in another relationship, one based on a relationship combined with self interest, the client’s self interest…not my S…E…L…F, and certainly not because I made a S…A…L…E!

Internet Image and Social Media

Inbound marketing is a process, it begins with a connection, the connection leads to a relationship, the relationship leads to a bond, and once a bond is formed, another type of relationship builds, a mutual one, one profitable to both parties. Social media is an integral component in the connection/relationship/bond building model, but just one aspect, one ingredient. In fact, there are several key components, all necessary if a traditional brick and mortar business is making the move to an online presence or an Internet marketing concern is stepping up its Internet image. In either case there is one absolute, social media is about the connection and the beginnings of a relationship, to achieve the next component, the bond, the business, offline or online, will require additional steps to ensure its success. In the upcoming three articles we will deal with the various aspects of social media, social bookmarking, and video-sharing sites. Next, in Part II, we will discuss the various social media platforms and how to best integrate them into what will become the ultimate Internet image!

I would like to invite you to my newest blog, The John Zajaros Blog. I am attempting to develop a central hub, a single place from which people can jump off to my various web properties, my Internet real estate. So, whether you are looking for information about Internet marketing, online business in a variety of niches, back pain and sciatica, online or in-home tutoring, soccer training tips, football training information, the coolest new stuffed animals and innovative, novel toys on the market, addiction information, the ultimate weight loss plans and more You can go there through The John Zajaros Blog.

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8 Simple Website Design Tips To Improve Sales Conversion

admin    Web Design     Conversion, design, Improve, Sales., Simple, Tips, website

8 Simple Website Design Tips To Improve Sales Conversion

Did you know that the success of your Internet business is greatly dependent on the design of your website or online store? It has a large impact in terms of $$$ because it’s a deterministic factor for converting normal web visitors into real customers.

Just like you merchandise your traditional store to pull customers you also need to do the same with an online store. The design of your website plays a major role in making your online store appeal to customers. When visitors get to your site, it’s the home page they see first. This is your chance to attract your visitor or anyone who is just navigating through your site. A poorly merchandised online store can turn away your potential sales, whereas an attractive one can make even a casual visitor turn into a potential sale.

Here are some important tips that can help with your online store. You will be amazed at the way it influences your revenue and return customers.

1-Review your website

Take a close look at your own website, from the user/visitor perspective. Does it look all cluttered up? Remove all the unnecessary items from your websites that take the focus away from your own products. This clutter could be due to excessive links and broken links, too many banners and affiliate ads. Also, remove the several photos that have nothing much to do with the site and the products/ services you offer.

2-Give your website a professional look

When you run an online business, your website speaks for you. Improve your design and give it a revamped professional look. Don’t use colorful and funky backgrounds that are more suited for the social networking site profiles. You would of course not want to represent your business with flowers and blinking stars. For better effect, use a solid background color and put your business logo on the top.

3-Make information visible

When a visitor comes to your site, he looks for information. Don’t design your website in a way that a visitor has to hunt for the information. The price points and other important information should be clearly reflected and made visible throughout the site.

4-Create an attractive home page

If you are an online retailer then don’t use your home page as the ‘About Us’ page. You must create different pages directed for this type of information. To properly leverage your type of business we always recommend showcasing some of your products on the main page and make it look interesting.

5-Don’t overuse flash/ animation effects

I have come across several retail websites that use so much of flash/ animation effects that customers loose focus on the product that is being sold. Hence, it is recommended that you use flash animation sparingly, only wherever necessary. This will help the potential customers to focus on your merchandise.

6-Make your website easy to navigate

This is really important because not all visitors are tech savvy. You must organize your website in a simple format so that visitors can find any info in 1 to 2 clicks max. The information should all be properly organized under intuitive categories. This will help visitors find your contact information, privacy policies, shipping and returns, newsletter sign-up and consequently increase conversions.

7-Make your site appealing to customers

No matter what type of business you have, step into the shoes of the customer and view your online store. Think of the things you would like to see and implement those changes. Of course everyone wants to see “FREE FREE FREE” or some type of incredible discount. Without going bankrupt, give your customers what they want and offer some type of attractive discount but ensure that it is clearly visible to everyone.

8-Sell cross-merchandise items and seasonal products

Customers usually have the tendency to make more purchase when you offer cross merchandise items in your retail store. You can also boost your sales by being seasonal in your offerings. Sell merchandise on Valentines Day, Black Friday, Cyber Monday, Thanksgiving and for Christmas.

If you follow the tips mentioned above, you will soon find that more visitors will turn into sales. Believe us, we do it all the time.

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Forms Of Online Advertising To Increase Your Sales

admin    Web Marketing     Advertising, Forms, Increase, Online, Sales.

Forms Of Online Advertising To Increase Your Sales

It is no secret that advertising can increase sales, regardless of the type of business. There are many forms of advertising that can accomplish this feat, but today we will discuss the different forms of advertising online. The internet is such a vast portal of information that it is quite simple to specifically target a certain audience and then capitalize off of them in the form of sales.

The first form of online advertising is known as pay per click and is usually associated with some of the most popular search engines like Google, Yahoo, Bing, and MSN. This is exactly how the search engines make their money. Just as billboards located near major highways produce major sales, add placements on the major search engines are quite similar. In this form of online advertising, advertisers are only charged when a surfer clicks on their ad. Within the realm of this form, there are many customizations that can be made to increase the click through rate. The ad’s wording can be customized to the customer’s wishes, along with the keywords that it will appear for. The amount of money that each click costs an advertiser depends on the keyword. Campaigns are created that specify the amount of money that will be spent each day. So those using this form of online advertising do not have to worry about how many times their ad will be clicked each day and consequently, how much can be totaled up in a day’s time.

Another form of online advertising involves paying for ad space on specific websites. If you are going to participate in this form of marketing, then it is vital to find websites that are related to the product or service that you are selling. Rather than paying a certain amount for each click, this type of online promotion involves a monthly charge. So how much does it cost to do this? The answer is that each website will have its own set rates for the amount of money that it costs to occupy an ad space per month. Websites with a great deal of traffic will more than likely cost more than those that have a limited amount of visitors. Remember that the more exposure that you ad gets, the more likely you are to produce sales.There are many variations within these two forms of online advertising, but the basic concept is still the same.

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Boosting Your Online Sales with Powerful Keyword Research Tools

admin    Web Marketing     Boosting, Keyword, Online, Powerful, Research, Sales., Tools

Boosting Your Online Sales with Powerful Keyword Research Tools

The importance of online marketing is well known. Nowadays, when people are relying on the Internet for all their needs, the potential for online business has increased drastically. As an online marketer or an e-business owner, you cannot deny the importance of your website’s top placements in major search engines. Top SERP’s can guarantee better revenues flowing down to your websites.

However only getting top SERP’s should not be the final destination for you. As a smart e-business owner, you need to ensure that you are getting top placement in major search engines for right keyword. Yes, right keywords are the first thing that is necessary to drive organic traffic towards your website. Without selection of right keywords, you cannot expect your online sales to rise.

Proper keyword analysis is the key to success in search engine marketing. You need to analyze your business carefully and prepare keyword analysis report. You can also ask your friends or peers that, what would be their preferred search terms when they need to find out a product or service matching to your targeted business domain. The final selection of keywords should be a perfect blend of both your researched terms as well as suggested search terms by your friends.

However, importance of keyword research tools cannot be underestimated if you are serious about driving sales to your website. Effective use of keyword research or suggestion tools like Google Keywords Suggestion Tool, Overture.com, WorkTracker, and Keywordspy can make a significant change in your SERP’s as well as incoming sales to your website.

You are investing your hard-earned money and honest efforts to boost your business and sales. So, keep the set of most beneficial keywords relevant to your business ready before putting more money on stake in PPC, Adwords and other contextual advertising. You should also figure out the keyword selection strategy of your top competitors in advance, so that you can make your search engine marketing plans accordingly.

Keywords Research or suggestion tools do much of your homework quickly. They will not only show you the most relevant keywords to boost your sales, but also show you the volume of search for those keywords in all major search engines. Some advance keyword tools like Keywordspy can help you multi-dimensionally. Keywordspy can help you in researching your competitor’s keywords and search engine marketing strategies, as well as provide you real time tracking of your competitors in major search engines across a wide geographical area.

In brief, to get enough sales continuously through your search engine marketing campaign, you need to give a close attention to importance of right keywords research and suggestion tools. They can surely do the magic in boosting your online sales.

Website design tips for web designers to increase the reputation and sales

admin    Web Design     design, Designers, Increase, Reputation, Sales., Tips, website

Website design tips for web designers to increase the reputation and sales

Designing a good looking website is not enough for recent web business. Suppose, you are designing a website template which is very new into the market and your client needs business through that designed website in recent future. As the website is very new, how could you generate the reputation for your website into the visitor’s mind. Now it is easily assumable that, the first impression into the visitor’s mind always being generated by the creative web designers.

“Yes, they can do it” or “Yes, this is the product what I am searching”, this kind of confidence (within very first glance) as well as the trust is only generated by a website designer. A web designer should concentrate on implementing eye grabbing features into their professional web design, where visitor’s concentration will automatically stuck when they came at your website.

Appealing Logo Design: Logos playing an emotional role into the visitor mind. Through recent web 2 design style you can design giant, colorful, something special logos which is completely different from the internet market. Nowadays this kind of exclusive logos automatically capture the visitor concentration and in this way, the visitor will travel your entire website. Through constructive logo design we can increase the sales of a professional website.

Creative Flash Design: Nowadays it is viewed that a creative flash design is added after that appealing logo. This kind of flash design increases the professional looks of your designed website. Before reading the content, a meaningful flash design which describing the strength of your website, is always helpful to draw the professionalism into the visitor’s mind for your website. Flash designs are always looks attractive and thus it is carefully implemented into the website to grab the audience at your site.

Contact Info Implementation: A website is the medium between the customers and the business owner. If you are trying to enhance your career in website design then it is your duty to keep all the tiny things at your mind when you are designing a creative website which leads business towards your client. Plan for a complete separate segment into your website design (for all the pages of your website) which containing the contact info of the business owner or that may contain the entire contact form as well. This will automatically increases the sales as well as the goal conversion of that website.

Fruitful Testimonials: Visitors always searching the authentic testimonial of that site. How clients are expressing their thoughts for that website? It is very crucial to draw the trust from visitors end at your website. If fruitful testimonials are available from customers end then the online reputation will automatically increases of that website and the site will becomes most trustworthy at visitor’s mind.

Different Fonts: Nowadays you web designers can use several fonts within a web page to place the content for different purpose. This kind of different fonts placing is always increases the looks of the website which easily catch the visitor’s concentration at your web pages.

Placing a FAQ Page: This FAQ is not to grab the visitor but suppose if the visitor has few questions regarding your service or product and if he find out the FAQ page and receive the answers of his questions, then he feels calm at your website and may wish to contact you!! thus as a website designer, it is your duty to convince the client to place a FAQ page at his website.

Use Colorful Boxes: While announcing special offers of your website, you can place those announcements into the glowing colorful boxes to trap the visitor’s concentration. The glowing boxes also added creative effect at visitor mind and they quickly read those words. This kind of tricky things sometimes playing very effective role in lead generation.

Perfect Navigation: Faultless navigation of a website is the backbone of that website. You can rotate your incoming visitors through out your entire website as per your wish. A smart navigation of a website can provide the tide in lead generation to the business owner. Thus be very punctual while doing this as a website designer.

How to Build a Content-rich Affiliate Website With Keyword-rich to Boost your Sales & Profits Online!

admin    Web Marketing     Affiliate, Boost, Build, Contentrich, Keywordrich, Online, Profits, Sales., website

How to Build a Content-rich Affiliate Website With Keyword-rich to Boost your Sales & Profits Online!

The real key successful in home based affiliate business is to build a high quality content-rich affiliate website along with keyword-rich. You’ll discover how to build high profitable affiliate website in this article.

READ THIS: If you are truly serious about home based affiliate business and how to build an affiliate website to earn more affiliate commission.

In order for your attempts to optimize your internet marketing search engine placement to be successful, you will need to turn your whole affiliate website into a type of billboard. You have to put keywords in every place they can be used efficiently. This is the most effective way for you to increase your visibility online. The greater the number of people searching for what you sell, the more customers you are apt to get. Keywords aren’t going to do the job alone. If they would, you could simply list every keyword you come up with and people would flock to your affiliate website. But what are they going to see when they arrive at your affiliate website? If it’s just keywords in a list, they’ll leave. That’s why it’s essential that you create an affiliate website that is both noticeable and content-rich.

Top search niche keywords are the key to your success in building high profitable affiliate website. I recommend you to discover many top search niche keywords for your website through several keyword search strategies such as brainstorm, generate keywords via free keyword tools, using various paid keyword search tools and etc. Finding niche keywords is the first step for your success in home based affiliate business online.

In fact, the internet is all about information. Regardless of what else people want, they are searching the web for information of one type or another. With this sense, it is your job as the affiliate marketing entrepreneurs to create an affiliate website full of information that will not only bring customers to your affiliate website, but make them stay there long enough for you to get their business. If information is all you are providing, a content-rich affiliate website is even more important. If the content is lousy, people won’t be back.

The best methods of making your affiliate website content-rich consist of a great deal of writing. Writing articles that will inform and entertain readers is one way. These articles need to be related to your target customer’s interests. The greater the number of short articles you write concerning the many varied aspects of the focus of your affiliate website, the more effective they will be. Adding news information will increase the affiliate website’s content richness. Information concerning some new aspect of the market will increase the value of your affiliate website. Something as simple as an interview, special report, or product descriptions will make your content better.

Everyone loves new, fresh and up-to-date information in what they are interested. All you have to do to earn more affiliate commission and boost your reputation concurrently is to provide unique new, fresh and up-to-date information to your visitors. This will help you increase your sales and profits absolutely!

The last thing to keep in mind is that your content must be updated often. The same old information will become boring, so you need to keep adding new information to keep it fresh. Since keywords are what getting the most notice, the more content you have, the more chances you will have to include those essential keywords. When you update your content, be certain to add in as many keywords as possible to that content. It’s all about getting attention and making a profit, and keywords and content are the methods that will help you get where you want to be.

Conclusion, building a content-rich website with keyword-rich is one of the best ways to sell affiliate products like crazy. Remember, people are always looking for information and they will make any purchase from the trustworthy sources. The high quality information you provide on your website will increase your reliability, creditability and reputation in your niche markets. With this sense, you are going to increase your sales and profits online in your home based affiliate business.

Visit http://www.zSiteBuilder.com to learn more how to build highly profitable and successful affiliate website being an outstanding among your competitors on the internet. You’ll discover great tips on how to build a high quality & profitable affiliate website, how to get good ranking in search engines and much more you need to know for your website. Also, you will save your time and money in the trail & error.

Get a report now at: http://www.zKeywordTool.com/free-report to discover and learn great keyword search tips for your effectively keyword research. You’ll discover many powerful keyword search strategies and keyword search tips. Also, you’ll learn how to do you own keywords research effectively step-by-step.

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