Conversion Rates: How To Turn Traffic Into Sales With High Quality Web Design Solihull

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Conversion Rates: How To Turn Traffic Into Sales With High Quality Web Design Solihull

It is essential for business clients that your web design Solihull turns traffic generated by an SEO campaign into sales of their products and services. This is especially the case with small businesses, whose operations live or die by the quality and ultimately success of their website. A high conversion rate equals a healthy company.

So let’s break it down. All the necessary SEO work has been completed, and your client occupies a position on page one of Google. As a result of this, their site is generating a lot of traffic. But how do you keep that all-important bounce rate low, and, perhaps most pertinently, turn web interest into financial gain?

This is where the so-called ‘Calls to Action’ come into being. This can take the form of inspiring web copy, such as in the use of urgent and active language. Building an initial connection is crucial to low bounce rates, so entice the user in with appropriate keyword placement. Once hooked, the user may be thinking: Why do I need to make a purchase? It’s YOUR job to tell them.

An E-commerce site needs to be simple and easy to navigate. The worst thing that could possibly happen here is if the user has decided to make a purchase but is confronted with an ugly or impossible to work out web shop. So keep your designs enticing but straightforward to guide the visitor to the items they seek and minimise the risk of the shopper ‘moving on’. Offering a selection of different payment platforms will help with this.

Conversion rates aren’t just limited to generating sales. Even things like filling in an online contact or enquiry form can be considered a return on investment for a website. And the addition of blogging software such as RSS or WordPress will enable your client to update regularly on sale items and special offers – which will again boost the likelihood of the visitor taking the desired action.

Elegant visual appeal will never be frowned at either. Strong graphics incorporating Flash and layout design help to create visual relevancy and a consistent brand identity, which builds an element of trust between you client and their customers.

In conclusion, it is clear that a well-designed and functional website will smooth the transition between a site visit and desirable end result – a purchase or an enquiry.

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Is Website SEO Promotion Creating Billions in Sales and What is Copy Writing

admin    Web Marketing     Billions, Copy, Creating, Promotion, Sales., website, Writing

Is Website SEO Promotion Creating Billions in Sales and What is Copy Writing

What is copy writing and how does it work with web site promotion

Businesses are begining to understand that words mean business. To focus on the customer is focusing on how they are to read about your business. This is the art of copywriting and sales copy created by these master minds.

The techniques of marketing can make you instantly wealthy if handled correctly. What is copywriting is the best question to ask as a business owner.

Well since the internet is becoming a billion dollar industry search engine optimization(seo) and Seo copy writing is starting to compliment the marketing online techniques nicely. Seo promotion services and seo copy wiritng services are you personal sales people online. To run a business you need cash flow, and to recieve cash flow you need to sell. As for the internet and web pages – words are your sales force. Seo copy writing services and Internet marketing services offer new methods for your business to grow and create traffic.

Creating words and web page content that increases sales is what seo copy writing is all about. they specialize in persuasive writing and good content. Regardless of web content creation or print marketing, seo copy writing services are very helpful. Seo copy writing creates optimized content that ranks your web pages and increases conversion rates for sales. Copywriters can be your personal sales force and even can write great copy to place in a blog, content for a online store, and more.

Have you ever needed to come up with web content for your web site? Did you ever think about what your clients may be looking for or how to inform them. Seo copy writing create an easy flowing system with your customers and your business.

This task could become difficult. As a business person you need professionals to assist with creating content and marketing material. Allow a specialist to handle it and that is where copywriting comes into play.

Now you have the good content but what about visitors to the site? Does the site pass the grade for looking good and great copy? You now my friend are ready for the seo marketing portion.

Search Engine Submission and Web Site Optimization Services are the answer to your business marketing department. These firms create more sales and better systems for your business to thrive using the internet and millions of searches. The seo firms usually offer results after the first 3 to 4 months of services activation to see results. When they do it is like compound interest. your business will flourish unimaginably. Seo firms will discover new niche markets, get your name branded and so much more.

Both services compiment each other perectly and are a must in business. Many larger comanies and corporations are jumping into the playing field and now is the time to begin it your self. Many companies are joining in and it is time to be more creative to get the edge using Seo copy writing and web site promotion services.

How To Use Social Media Marketing To Increase Sales

admin    Social Media Marketing     Increase, marketing, Media, Sales., Social

How To Use Social Media Marketing To Increase Sales

There are literally hundreds of niche topic social media networks in existence today and with the advent of open source programs such as Ning, Kick-Apps, and Groups, there are literally hundreds more popping up every day.  However, few networks have managed to reach the pinnacle of social fabric integration in the same way Facebook, Twitter and You-Tube have.  This article focuses on defining the critical business case for developing, launching and operating a Social Media Marketing strategy as a tactic to reach new customers and increase sales.  The Social Media Moguls website is dedicate to sharing insights for small business owners using Social Media to increase sales.

Contemporary business organizations recognize the proliferation of online social media, but only the most progressive and forward thinking organizations, have taken action by developing comprehensive, fully integrated and carefully though-out strategic plans to capitalize on this trend to gain market leadership and increase brand awareness exponentially.  Your business should be one of those organizations. This article has been specifically written to provide you an overview so that you can define a strategy for utilizing these emerging communication tools to create real value for your business.

Launching and maintaining a social media presence on multiple networks can often seem like a daunting task.  However, more and more of the top networks are developing strategic alliances that facilitate cross updating of information (e.g. Facebook Status Updates, can now be set to automatically update your twitter profile). Now that, brings to mind to the proverbial “killing two birds with one stone” philosophy.  (“No pun intended, Twitter… lol J)  Once the national plan is implemented, Spirit can amend its national plan to provide guidance, direction and resources to member hospitals interested in tapping into the social media space. I learned tricks like that from a phenomenal video training series developed by my friend David Hindie. I usually recommend it to all my readers.

MOST ACTIVE SOCIAL NETWORKS

FACEBOOK – As the largest and most successful social networking media site in operation today, Facebook has 300 Million users worldwide  and continues to grow and add new members at an impressive rate. Members interact with one another by providing updates to their personalized pages which may include photos, videos, links to other sites, or “microblog” type status updates that let’s friends and colleagues know what you are up to.

TWITTER – Twitter is a free social networking and micro-blogging service that enables its users to send and read messages known as tweets. Tweets are text-based posts of up to 140 characters displayed on the author’s profile page and delivered to the author’s subscribers who are known as followers. Senders can restrict delivery to those in their circle of friends or, by default, allow open access.

YOU-TUBE – YouTube is a video sharing website on which users can upload and share videos. Most of the content on YouTube has been uploaded by individuals, although media corporations including CBS, the BBC, UMG and other organizations offer some of their material via the site, as part of the YouTube partnership program. Alexa ranks You-Tube as the fourth most visited site on the web.

There are literally thousands of pages worth of great information and insight into each of these networks.  My recommendation is that you do some initial research and spend some time getting familiar with each network and what its intended purpose is.  There is loads of great free information available. In addition there are a number of competitively priced and useful video, ebooks and software programs recommended on the Social Media Moguls page.

Related Social Media Marketing Articles

Keywords – Are They Costing You A Fortune In Internet Sales?

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Keywords – Are They Costing You A Fortune In Internet Sales?

Keywords are phrases that people enter in search engines like Google, Yahoo and Bing to find information, services, businesses or products. It’s how customers find us and buy. But, the Internet is a billion dollar industry and lots of businesses use various strategies to rank in the top 10 search results in these search engines. Statistics say that mostly people do not look beyond the first 20 search results. This data clearly shows how important it is to rank among the top 20 results or your business is not reaching your customers..

To find a pet shop in Los Angeles, we might type “pet shop in Los Angeles” in the search bar of a search engine. “Pet shop in Los Angeles” are keywords. The search engine will now crawl through millions of web sites and will bring up the most relevant results. The first 20 results are the ones to get the most business.

In order to get your web site ranked in the first 20 results, you need to perform a detailed keyword research. This research will help you find the most relevant keywords that people write to find the services you are providing. For example, if you own a “barber shop in San Jose, California,” just type the keywords in quotation marks and you will see the relevant results and what other companies are advertising using these keywords.

Now pull up a web site that is in the first listing or two and study it for the keywords. When you view the page source, you will see the different keywords. They are all highly relevant and that is what most people type to find a barber shop. After studying the various keywords on the page source, you should then read the text on home page and see as to how the keywords are being used in the text.

Keyword density is a very important aspect, as search engines mark high density keyword inclusion, in the text, as spam and those web sites are not included in the search results. When you are going through the text, you will find various keywords and how they are used. Now you can include them in the written words on the page as well as in the keyword meta tags that you saw by viewing page source.

Once you have added these specific keywords to your web site, it will take some time till the search engines crawls and registers them. After that, every time a person types, “Barber shop in San Jose, California,” your web site will be among the top results. The different keyword variations that can be used are “barbershop in San Jose,” “San Jose barbershop,” and other combinations.

Keyword research, analysis and inclusion in the web site is a professional’s job. This all comes under the bigger umbrella of search engine optimization. If you think don’t have the time or skills for keywords, it is best that you consult a professional.

Online Marketing – Make More Sales by Knowing Your Audience

admin    Web Marketing     Audience, Knowing, marketing, More, Online, Sales.

Online Marketing – Make More Sales by Knowing Your Audience

With the global reach and availability of the internet, more and more people every day are looking to the web to research, learn, and purchase products and services. As the number of consumers booms, marketing online is now an essential part of attracting new customers, retaining existing ones, and tempting old ones to return. The only certainty is that if you are looking to market to online consumers, then you need to find your competitive advantage and connect with your target consumers in a stronger manner than ever before, as not only do you have a larger target market, but you have many, many more competitors competing for the same sales.

While many businesses have transitioned to the online world, or started in only an online environment, it is critical to recognize that the traditional, and basic, advertising principles still exist, and these cannot be neglected, as they are needed now more than ever. The basic rules of “identify target market” and “how to reach target market” are the foundation of any marketing activity, and in the stormy ocean of the web, and without a map, your target market has to be able to see you as a safe harbor. This means your target market must be able to find you, trust you, and have a reason to do business with you.

As with any marketing effort, a business still should conduct market research before launching any campaign. In an ideal world this would involve hiring a research consultant with proven experience in this type of work, and the results of this research should identify the core values for your target market and how to reach them. If a business does not follow this route, then if there are existing current customers, one possibility is to poll, or survey, the customer base to find out how they found the business, why they chose to do business with them, what made the business stand out from the competition, what are their expectations for the ongoing relationship. Finding out this information can help form more focused marketing efforts which can improve as more customers hopefully come on board and complete the survey or poll.

If a business doesn’t have existing customers, and doesn’t hire a research consultant, then the internet is also a goldmine of information that can be acquired with solid research skills. Firstly, a business can take a hard look at the products or services that are being offered to identify a general target market. Once this group is identified, then researching where this market meets on the web is critical to gain an awareness of what the current thoughts, concerns, and desires are. More subtle information can also be acquired through identifying the style of writing, the types of words used, the style of avatars used in personal spaces, the use of punctuation, all these subtle indicators of interest, style and taste can also aid the identification of signs of empathy that will attract your target market.

Many people recommend forums as a means for connecting with your target market, and learning about them, and this is an excellent suggestion. Find the forums that your target market uses for talking about their wants, needs and issues, and inhabit them and carefully review the common attributes. Some will recommend diving in and trying to create an expert status to attract trust, and to persuade others to follow, however only start to do this once you have really understood the common attributes of those you are trying to connect with.

Another approach that must not be skipped, is seriously reviewing your competition. This not mean just reviewing the sites that appear in the top ten listings of Google when you enter a search term relating to your product or services, it means conducting deep research into who are the successful businesses that target your potential market, and reverse engineering as much as you can to replicate within your own business. How they conduct their marketing campaigns, how their site constructed, what are the key messages in the web pages, what colors are used, how key messages are phrased – try to fully understand their business model. Once this has been learned, deconstruct their site to try and identify what keywords they use, what advertising methods do they use, which sites are providing back links, and as much of their SEO strategy as you can identify.

With all this information acquired, it is now critical to use it to tailor the marketing campaign to attract the target audience. Too many ex-business owners disagreed with the results of their market research, because it didn’t ‘feel right’ or because they thought they knew better, and guess what – that’s why they are ex-business owners and not business successes. Even if you don’t agree with your market research, use it as the basis for your main marketing campaigns, and use your ‘gut feel’ as the basis for a small percentage of your overall marketing efforts, so that you feel justified but any missteps will not ruin your business.

There are many different aspects to marketing efforts which can be tailored to focus in on the key attributes identified in the target market so that they can be reached in way that they can instinctively understand and relate to. These aspects can include the “look and feel” and navigation of the website or the style of advertisements, the wording of the sales copy, and the use of more advanced design features such as audio and visual or interactive tools.

The “look and feel” of a website is a major factor in how the business is viewed by the members of the target audience. For example, a business trying to appeal to an older generation with more conservative tastes should include muted colors, clean design, conservative graphics and very clear, simple navigation. Alternatively, if the target market is a younger audience, then a website with bold colors, eye catching graphics and creative design features will be more appealing.

Website copy also has to take into account the attributes of the target market. Using the previous examples, for a more conservative audience, the copy should utilize more formal language and use verifiable facts to back up viewpoints. This market tends to be more skeptical of wild claims and hyperbole, and expects a high level of justification and empathy in order to motivate them. Alternatively, when marketing to a younger audience, less formal language is more likely to appeal, and emotion is more effective to support viewpoints, and simpler marketing techniques can be more effective.

Finally, if any incentives are provided by the website, or any additional media are provided, for example audio or video clips, these also need to be focused towards the target market.

When marketing on the internet, even if the business is a vanity project, it is critical to consider this important information if the marketing is expected to be effective. Knowing the target market, where they frequent the internet, what’s important to them, how they communicate, what their issues are, what they spend money on, what they expect, what they desire is all critical to knowing what to put in front of them as a product or service, and how to reach and attract them into the sales process.

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Better B2B Web Copywriting Lowers Your Cost of Sales

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Better B2B Web Copywriting Lowers Your Cost of Sales

Most B2B companies, regardless of how much money or time they’ve invested in web copywriting, get their sites up, then move on to a monster list of other things that need to be done — rarely giving another thought to the web copy. Sadly, this is costing them big bucks.

Why? Because it’s nearly impossible to get web copy right the first time. And when your copy isn’t doing its job, you’re losing valuable traffic and increasing your sales costs. One of the easiest and least expensive ways to improve your top and bottom lines is by testing and improving your web copywriting. I guarantee that a few tweaks here and there will yield significant results.

Test Your Online Copywriting

Try this. Take a look at any two key pages on your website — those web pages that are designed to evoke action, get contact info, convey key differentiators, etc. Do you know how long the average visitor stays on those pages?

Here’s a quick test: go to one of those pages and time how long it takes you to read it. Now take that number and compare it to your web traffic report that shows how long visitors are staying on that page. I guarantee that you’re in for a big surprise. I’d be shocked if people stay long enough to read even one-tenth of the copy. Don’t worry though – you’re not the only one suffering from “short visit” syndrome.

Another quick and fun test is to see what your conversion rate is on these key pages. In other words, what percentage of people that visited that page took the action or actions you hoped they would take?

The sad fact is that many B2B marketing departments are too busy to take the time to measure and gauge the effectiveness of their copy like this. All too often the answer is more advertising, more search marketing, more whitepapers, rather than more effective online copywriting. If I’m the CFO of your company, I’ve got to be thinking, “before I spend more on more content, first show me what our current content is doing.”

B2B marketers, sales people, executives, and I urge you to go ahead and challenge your copywriters (which may mean challenging yourselves). Baseline the performance of your existing copy, then pick one or two pages, write a different headline, a different value proposition, add a testimonial… do something, do anything. It’s cheap to test and adjust, and you’re guaranteed a handsome return on investment.

Now if only that next print ad you’re scheduled to run could promise the same thing.

Web Copywriting: Less is More

Most companies have convinced themselves that they need five to seven sections on their website, each of which invariably has three or four subsections. But ask yourself — what’s the point of having a 25-page website if 75% of the visitors are leaving within seconds?

With today’s technology you can test and refine lead generation campaigns quickly and easily. Instead of driving visitors to your home page every time and getting them lost in the maze of choices and content, develop a single proposition/information page. Drive as much targeted traffic to it as you can possibly afford until you get enough data to gauge the page’s effectiveness in generating inquiries. No matter what the data tells you, it’s just a baseline to be improved upon. But at least you’ve now got a mark to hold yourself, or future copywriters, accountable against.

Imagine how much sweeter life would be if instead of telling your CFO you need more money for lead generation, you could say, “we had our key website pages rewritten, which resulted in a 30% increase in inquires, which in turn decreased our cost of sales by over 200%.” I guarantee you’ll have much less trouble funding marketing projects from that point on. Maybe you’ll even be able to shake some funds loose for professional copywriting services.

It’s not rocket science, and it’s based on direct marketing principles that are hundreds of years old, but it does take a fundamental shift in the way most companies spend (or save) on B2B sales and marketing programs.

The next time you’re wondering why it costs so darn much to generate a new customer, take some time to test your web copywriting. You can avoid reaching deeper into your budget and throwing more money at the same ineffective strategies. Making a few changes to your copy can spark a fire that will go a long way toward impacting sales cost.

More Copywriting Articles

How Small Business Online Advertising Can Boost Sales and Brand Recognition

admin    Web Marketing     Advertising, Boost, Brand, Business, Online, Recognition, Sales., Small

How Small Business Online Advertising Can Boost Sales and Brand Recognition

Small businesses are the heart of America.  Whether you purchased your car from the same car dealer as your parents or shop at the same neighborhood store every week, Americans love to deal with small businesses as often as they can.  After all, the majority of the jobs in our economy come from these courageous business owners.  Many of these businesses fail within their first year of operation but the owners do not worry about it.  The Internet has added to the many responsibilities that these owners take on.  In addition to traditional marketing methods, small business online advertising has come onto the scene and caused quite a disturbance.

Oftentimes small businesses do not have the type of marketing budget to launch a large scale online advertising campaign.  Some businesses may not have a marketing budget at all!  However, online advertising is wonderful because even for a few dollars per month traffic can still be driven to a website or e-commerce store promoting the business.  While the business may only make one sale per month from this platform, that sale could be worth more to the business than the entire brick and mortar sales for the month.  

While that might not be making the most sense at the moment, it is true!  Some of the largest companies in the world go online to try and find businesses that meet needs for their gifts.  Take a small candy business run in a very small city.  They may be struggling to meet their costs of doing business but a major corporation places an order for thousands upon thousands of dollars.  However, without having an online presence there would have been no way that this corporation would have known about this company!

Some of the easiest online advertising platforms for small businesses to get started on are Google AdWords and Facebook.  These platforms have a large amount of the traffic that is flowing through the Internet and are able to provide users who are interested in just about any topic.  AdWords charges per click and can be extremely affordable depending upon which terms are being targeted by the business.  Search keywords that are in high demand have a higher price to pay per click while those which are not heavy in demand do not require as high of a price.  Facebook has a unique twist on the online advertising scene.  While they do provide the cost per click model that AdWords has, they also offer the CPM or cost per million model.  This is where an image is shown and a price is charged per 1000 times the image is shown on a website.  There is no guarantee that a user will click on the image, but if they click a large amount of times and the price for CPM is cheaper the cost per click is much lower.  Do your research before starting any advertising campaign online so that you can be as successful as possible.

Business Directory Listing, 30% Commission Easy sales.

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Business Directory Listing, 30% Commission Easy sales.
1000s of business have already joined BusinessSpread.com and are happy with their results. £50 registration fee, Businesses register to receive a full editable page where they can upload images, text, Logo and recive a Backlink to there website and more
Business Directory Listing, 30% Commission Easy sales.

Haystack In A Needle
A full service web marketing firm specializing in search engine optimization and pay per click marketing.
Haystack In A Needle

Sales Copy Club Membership Site.

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Sales Copy Club Membership Site.
Earn recurring commissions of .23 – A professional Copy writing Membership Site brought to you by Joe Robson – one of the internet’s Top Copywriters and Author of “Make Your Words Sell”
Sales Copy Club Membership Site.

Author Intern Book Marketing System
The Author Intern Book Marketing System provides published authors with a turnkey system that enables them to hire and train a student intern as a book marketing assistant. Includes a comprehensive book marketing plan, intern training and several bonuses.
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Profits With Party Plans & Direcr Sales.

admin    Twitter Marketing     Direcr, Party, Plans, Profits, Sales.

Profits With Party Plans & Direcr Sales.
Learn How To Maximize Your Profits With Your Home Party Plan And Direct Sales Business.
Profits With Party Plans & Direcr Sales.

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