Keyword Relevance Equals Targeted SEO Indexing

admin    Web Marketing     Equals, Indexing, Keyword, Relevance, Targeted

Keyword Relevance Equals Targeted SEO Indexing

The function of keywords is to attract the search engine’s attention. Once attracted, the search engine lists the site that contains the keyword. This system opened up avenues for search engine abuse by web masters. Because of a search engine’s heavy dependence on keywords, anybody could write “sex, xxx, porn” and other strong keywords even though the website contains nothing of the sort. As a result of this abuse, the reputations of search engines all over the web begun to suffer. Surfers got re-directed to websites that had no relevance to their query.

To stop the abuse and enhance their accuracy and reputation, search engines devised an algorithm method where web crawlers not only looked at the keywords, but also at the contents that goes along with them. With this new method of indexing, web masters and internet marketers were finally forced to perform honest work. They stopped using words like “sex, xxx and porn” where there was none and begun writing relevant articles that give accurate descriptions of their website or products.

As a result of this new indexing system, the industry of search engine optimization (SEO) article writing was born. SEO article writers are required to write meaningful articles that thoroughly describe the product or website. Aside from using correct and appropriate writing methods, they also have to reserve slots within the article for the seeding of keywords.

As far as search engines are concerned, they index your website by scanning the top of your website first. Be sure to have descriptive literature of about 250++ words as this is what the search engines look for. Within that 250++ word article, embed your keywords in it without breaking the smooth flow of the article. Try to avoid grammar deficiencies because of keyword seeding. Your article needs to be as correct as it can be for the search engine to understand what your website is saying and what relevance it has to a searcher’s query.

You can try the old method but you will not get as good results as you will with the honest way. Furthermore, attempting to mislead a search engine can lead to a bottom placement in search rankings. Aside from being given low priority in searches, search engines also have the option of removing your website from their index. If this unfortunate development happens to your website, you’ve already lost your business.

The internet is evolving. Just as it took centuries for the laws of the United States to reach maturity, the internet is hurrying along at light-speeds to protect everyone who decides to visit it. If you try to disrupt the flow of one of its economies, various individuals and corporations that own a stake in the internet will immediately smother you and the tools you use for disturbing a relatively peaceful environment.

As honesty seems to be the best policy for now, SEO article writing is the way to go. Do not compromise your articles for the sake of keyword density. After all, when your customers get to your website and read a poorly written article, your esteem in their eyes will immediately plummet. It wouldn’t be a surprise if they decide to transfer to another website with better services and a higher degree of usefulness and accuracy.

Some will say that 2% to 8% is the ideal density of keywords for SEO purposes. Others claim that optimum density for Google is specifically 2% and that anything higher will result in your site being penalized. For Yahoo and MSN, they specify a 5% keyword density. But is it really?

In my experience as an SEO writer, most internet marketers require keyword seeding density at 10% or higher. Now, if Google, which happens to be the most popular search engine in the internet, does indeed penalize websites with keywords seeded at more than 2%, don’t you think that it’s senseless for my clients to ask for more than 2% seeding?

Since Google, Yahoo and MSN began incorporating relevance of keywords to the actual content into their web crawlers, keyword density, which was the main focus of web masters at that time, became a secondary consideration. Unfortunately, some web masters and internet marketers still stress keyword importance over content relevance. For example, the words “book”, “car” and “shopping” are most commonly used in internet searches. If you had those words in your site, you have a guaranteed hit. This system would work before. You could use sex as a keyword, but your website actually contains information about rutabaga farming.

This system of keyword importance and density lead to misleading search results. Because of the decrease in serviceability of search engines due to the abusers of the system, search engine operators decided to add the value of keyword relevance to actual content to better their service to internet surfers. So if you are talking about rutabaga farming and scatter the word sex all throughout your article just to attract more traffic, the search engine will get confused because, your keyword does not have any relevance to your content at all. When this happens, the search engine can ignore you, penalize you or blacklist your website from its search index.

If you take the time to read newsletters or articles about keywords today, you will mostly find similar emphasis on keyword relevance. When you write an article seeded with keywords that are relevant to your product or idea, you are doing several things at once. Your first accomplishment is in having a greater chance of higher search engine result rankings. Because the search engine understands what your website is all about, it would not hesitate to churn it out as a search result from a user query relevant to your keywords. Second, by having relevant keywords on your site, you get more chances of attracting the right kind of traffic. Having more relevant website hits gives you more chances of selling your product because your product is exactly the reason why the users are directed to your site.

Because of the relevance of your article, your ratio of relevant to irrelevant surfer traffic increases. Third, as a result of highly relevant keywords and content, the users will find your website very useful and will most likely decide to mark your site down for another visit just to find out if they can get something useful out of it again. Lastly, even though you will experience a significantly reduced traffic count, you don’t really lose anything since most searchers tend to get annoyed when they are re-directed to a website that doesn’t contain anything related to their search. You increase and enhance the usefulness and reputation of your site without having to resort to dirty, misleading tactics for traffic generation.

Being an SEO writer myself, I can only say that what I wrote above is all true. I’ve surfed hundreds of sites pertaining to SEO writing tips and suggestions. I never saw anyone suggesting a higher priority for keywords over relevance. My own opinion is that keyword seeding and article composition should both be done with great care.

I cannot stress enough how important relevance of keyword to content is. The importance of this value reflects on the search engines need to classify websites according to their content. If your keywords don’t match your content, your website will be ignored by the search engine.

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Designing your Google PPC Pay Per Click Program for Keyword Relevance

admin    Web Marketing     Click, Designing, google, Keyword, Program, Relevance

Designing your Google PPC Pay Per Click Program for Keyword Relevance

The typical approach to Google PPC pay per click program design usually involves brainstorming a HUGE list of possible keyword search terms to be used with various ad groupings (usually about 3-5 ads per group). The most important aspect of your Google PPC pay per click program design to concern yourself with is not…

Your ad copy, although providing direct impact upon your ad’s click through rate, is not your most relevant concern.

The size of your keyword list, although presenting a direct effect on the number of potential ad impressions, is not your most relevant concern.

The one factor that will determine your ad placement/ranking, the cost you will have to pay per click for favorable placement, impression potential, click through rate, etc…Keyword relevance.

There are three main areas of your Google ppc pay per click program design you need to adjust for keyword relevance.

1. Display Ads

2. Keyword List

3. Destination Landing Page

The problem with focus on effective short copy for your display ads, long copy for your landing pages, as well as focus on creating a comprehensive list of general search terms, is that your pay per click program design will tend to lack the proper consistency as a whole.

This consistency is the difference between paying .75 to .00+ per click for decent ranking to generate somewhat targeted traffic and paying $.20 to $.30 per click for top 10 placement for highly targeted traffic. See the difference…

The First Step in designing a pay per click program for keyword relevance is to create a high relevance list of keyword terms. This keyword list should ideally consist of only keyword phrases and or keyword combinations that actually contain your root phrase for which you intend to develop relevance.

The Second Step is to develop an ad which has high relevance for your root keyword phrase , for display on your search engine of choice. This is fairly simple to do. For high relevance, your keyword should appear somewhere in your headline, and at least once in the body copy of your ad (preferably, the first line). Also, having your keyword appear in your display (URL) as well as the destination (URL) will greatly increase your overall keyword relevance and credibility with the search engines and the engine users themselves.

The Third and Final Step to really locking in the best possible relevance for your keyword term is to optimize your landing page. This will include having your root keyword appear in your page title, headline, page description, and also a few times throughout the page text itself.

Google Adsense :google Ranks Pages Based on the Importance and Relevance of Pages

admin    Google Optimization     Adsense, Based, google, Importance, Pages, ranks, Relevance

The world today is dominated by computers and the Internet. With more and more entrepreneurs engaging in ecommerce, having a high site page rank is important.There are a million pages on the Internet today, each one having different page ranks. Page rank, in sum, is a measure of website link popularity. Google ranks pages based on the importance and relevance of pages, though some pages can be seen in context with the reputation of the whole site. The higher the page rank is the more people who get to see the page. In general, however, a website’s homepage can have a different page rank from the “articles” pages.Business owners and many Internets marketing professionals constantly study the algorithm being used by top search engines especially Google as most traffic comes from this site. for more help visit towww.google-atm-machine.com.Knowing the algorithm used to determine page rank; professionals can now create the fastest and easiest way to increase page rank.When Internet users search for information on the Internet, they use certain words to find what they need. Internet marketers use all sorts of techniques to find these keywords and focus their efforts to increase page rank by using these terms. Some use search engine optimization methods such as the installation of Meta tags and description to help search engine spiders understand what the page is about. Others take advantage of better web design while others buy text links so as to redirect traffic towards their site. Some webmasters choose to exchange links with other sites in the same niche.According to a survey conducted in 2005, majority of web traffic to sites come from major search engines such as Yahoo, MSN, Google and Askewest, with Google leading the pack and sending 37.3% of traffic to sites. This is the reason why most webmasters aim to increase Google page rank. Pages are ranked from 0 to 10 and it is said that 97% of sites are ranked between 0 to 6.When you buy web text link as a strategy, don’t expect that you can get an immediate increase Google page rank since Google uses a secret algorithm in ranking pages. You need to ensure that the site you are linking to is relevant to your site’s content. This means that even if you have 1,000 links to different real estate sites and but your website is about music production, you can still get a page rank of 0 because your relevancy factor is low.Targeting the right audience is the best way of increasing your page rank. As such, internet marketing is more complicated than what most people think as you will need to make your research so you have a better idea about the people who are actually using your product so you can for more help visit towww.guardadsense.com. Make the necessary adjustments for your marketing strategies.In sum, a higher Google page rank doesn’t guarantee higher traffic and sales but ranking good in search engines opens new business opportunities for these sites at the top.

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Google Link Value Depends on Authorty and Relevance

admin    Google Optimization     Authorty, Depends, google, Link, Relevance, Value

Because a lot of high quality and relevant backlinks to your website gets your website high in the search engine result pages (SERP’s) Google is monitoring who is linking who carefully. Google values natural, spontaneous or voluntarily links to your website because people like your content. If a website pays for links or if a website accepts money for linking to other websites Google will do everything to punish these websites. Google could even give them a death penalty known as being Googleaxed which means that your site is removed from the search index completely.  The Google algorithm that calculates the rankings improves all the time but a human will always judge a webpage better. The webmaster of a website with a high PageRank is careful where his outgoing links point at. A link to your website is considered a vote for your website and the webmaster allows his visitors to go to your website.

Google registers:- the amount of backlinks pointing to your website (more is better)- the increase of backlinks pointing at your website- the age of the links pointing to your website (older is better)- the link popularity of a page (link popularity means the amount multiplied with the quality and relevance of the links)- the PageRank of the linkpage that contains your link (higher PageRank is better off course)- the relevancy and simmilarity of the linked websites and web pages- big increases or decreases of the amount of links to your website (blackhat or illegal seo techniques)

Relevance is the magic word for Google. Relevance means how important the relation to the subject is:link love is “important for” search engine optimization (SEO) so it is relevant for it. link love is “related to” search engine optimization (SEO) so it is relevant for it. (relation, related, relevancy)link love is “essential for” search engine optimization (SEO) so it is relevant for it. (necessary)link love has “to do with” search engine optimization (SEO) so it is relevant for it.Relevance from a search engine optimization (SEO) point of view means related to the keywords that you want to rank high for in the search engine result pages (SERP’s).

The internal links in your own webiste are important to increase your Google ranking too. The internal links have to guide the Google crawler to every internal page of your website. For your visitors it is very important that they can navigate through your website without thinking about it. And last and most important, internal links distribute the PageRank to all the pages of your website.

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Google AdWords Strategy – Part 1: Relevance

admin    Google Optimization     Adwords, google, Part, Relevance, Strategy

With permission from the Google AdWords Guide: Novice to Expert to Superhuman – http://www.AdwordsCampaign.net

1. RELEVANCE

    A primary aim is to reduce your cost per click (CPC). Google will favour you with a low cost per click if you master the concept of relevance. If you don’t, your pay-per-click rate will be high, your profits will suffer, your campaigns will probably fail, and your competitors will beat you.

    Google is the undisputed leader (by far) among search engines because it provides searchers with results more relevant than those of any other. When a surfer types in a search term, Google’s complex algorithm returns pages that match closely the words searched for.

    Google applies the same principle to AdWords advertisements. Ads that are more relevant than others are given preferential treatment. Less relevant ads are allowed to compete, but they are penalized by a high cost per click.

    Google AdWords employs two distinct modes of measurement of relevance: A. Robot; B. Human.

    A. An automated program compares the search term not only to your advertisement text, but also to the keywords in its Ad Group, to the URL of the specified landing page and even to the textual content of the landing page itself, to determine how relevant these components are to each other. If all four are tightly integrated with the search term, you’ll pay a very low cost per click — perhaps only 5 cents — and still command a high position on Google’s first page. Any component that does not match the search term closely causes the CPC to rise, perhaps even by a factor of a hundred!

    B. Every time Google displays your ad, it records the fact. This is known as an “impression”. If a surfer clicks on the ad, Google records that also, and divides the number of clicks by the number of impressions. The result gives your ad a “click-through” rate (CTR). A similar calculation is made for your keywords that appear in the search term, to give them their own click-through rate. Google AdWords assumes that, if a human clicks on your ad, it is probably relevant to the search term typed in.

    As your CTR rises, so do your keywords’ Quality Scores, and, as more and more keywords’ Quality Scores rise, so does the Quality Score of the entire Ad Group. The higher the Quality Score is, the lower will be the cost per click. Conversely, the fewer clicks your ad gets whenever it’s displayed, the lower your Quality Score and the higher your cost per click will be.

How to Increase Relevance of the 4 Components (keywords, ad text, URL, landing page)

If you create a campaign manually (rather than by “brute force” means), use only one keyword phrase per Ad Group, e.g., “adwords guide”, and specify exact match initially. Once the Ad Group’s Quality Score has increased, expand it to phrase match also, to capture phrases such as “online adwords guide” and “adwords guide for beginners”. (To specify broad match, to capture search terms like “adwords online guide” and “guide to adwords”, is impractical unless you use “brute force” software.)

Use the precise keyword phrase in the heading of the Ad Variation, and sprinkle the keywords in the two description lines.

Use the keyword phrase, hyphenated or unhyphenated, in the display URL, e.g., “/adwords-guide” or “/AdWordsGuide”. Not only does Google’s robot consider it relevant, but humans do, too, and are more likely to click on the ad.

Use the keyword phrase, hyphenated or unhyphenated, in the destination URL of the landing page, e.g., “/adwords-guide.html” or “/AdWordsGuide.htm”.

If possible, register domain names, both hyphenated and unhyphenated, containing the keyword phrase. Use the hyphenated one in the display and destination URLs, and redirect the unhyphenated one to the hyphenated one for other promotion purposes.

Use the keywords in the landing page content as follows:– The precise keyword phrase in the

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About Google Technology: What Is The Ratio Of Relevance To Importance In Regard To Sorting Search Results?

admin    Website Marketing Resources     About, google, Importance, Ratio, Regard, Relevance, Results, Search, Sorting, Technology

Google combines PageRank with sophisticated text-matching techniques to find pages that are both important and relevant to your search. So what is the exact proportion of relevance to importance in regard to Google search results sorting?
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