Top Sources Of Reasons To Buy Kindle

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Top Sources Of Reasons To Buy Kindle

Gone were those days when we deal with printed materials and hardbound books to read. Nowadays, to give us more comfort in reading, sources on Where To Buy Kindle are already available for us to take advantage of and this change has made reading experience more advanced for everyone.

Amazon deserves applause when they developed Kindle eBook Reader which created a change from reading a paper-made book to a much more advanced electronic book reader. They initially introduced Kindle. Due to the first one’s downsides and limitations, Kindle 2 was then created. As expected, this upgrade comes with more features than the first one.

The second Kinde is then said to provide more features than the former. In its effort to satisfy people, Kindle 2 has much improved performance, better internal memory, built-in speakers and the text-to speech audio reading capabilities added into it. It also features an extra ordinary keyboard. If you want to have a choice of text font size, you can do it with this kind of Electronic Book Reader since it uses e-ink technology. That technology gives the choice of what text font size works best for you.

Perhaps the best thing that’s offered by Kindle 2 is its free built-in wireless connection called Whispernet. With that said feature, the users can quickly download books from Kindle store and those files are usually sent to the machine in just few minutes. That means you got to save much of your waiting time because this device truly speeds up the process for you.

The second Kindle is slim and as thin as most magazines are. It is also said to be lighter compared to a typical paperback. Charging should not also be a concern because in Kindle 2, the battery life is 25% longer than Kindle. It can also store up to 1,500 books, and more newspapers, magazines and blogs are available as well. If you wanted to be sure that you’ve made the right decision in buying a book, this Kindle 2 is better for you due to its free book samples where you can read the first chapters of a particular book first before you’ll decide to buy.

Having known some of its benefits and features should make you realize that to Buy Amazon Kindle will be one of the best decisions that you can ever make once in your life. It will not only make you different from the old ways, it will also make your life easier, more convenient and more comfortable.

10 Best Reasons to Buy a Kindle For Your Loved One For Christmas

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10 Best Reasons to Buy a Kindle For Your Loved One For Christmas

1. Travel, travel, travel. When traveling, Kindle is your best friend. Every trip I always plan and fully expect to read AND finish Herman Melville’s Moby Dick, Victor Hugo’s The Hunchback of Notre Dame, and Steven King’s The Stand. With the Kindle in my backpack, I’ve actually accomplished all three this summer! You literally can have 350,000 books at your fingertips.

2. Its not just about books either. Do you have professional document you need to review on that flight? Email it to your Kindle. Do you have technical or training you have to tackle? Email it to your Kindle. If you have a soft copy of a body of text (including word docs, Adobe pdf files, or plain email type text files), you can simply email it to your Kindle, and it can serve as your electronic briefcase.

3. Its appearance is hi-tech. This new Kindle is sooo much thinner and streamline, its thinner than my IPhone.

4. The touch is just right. You know how some keyboards have just that right touch and feel? That is how my Kindle is. Not clunky, nor ambiguous. And the buttons are laid out as if someone at Amazon actually designed it with humans in mind.

5. IF you own a Kindle you can download for free a Kindle reader and not have to buy the book twice. Using the patented Whispernet technology you can ‘mark’ where you left off when reading a book on your Kindle, then pick right up at that point on your IPhone. And vice versa. An electronic bookmark that coordinates between both devices.

6. Wet environments are no problem. This was a pleasant surprise, that I found out by accident. On a recent vacation, I took it out to the pool. My wife warned that the kids were sure to splash my new toy into oblivion. Ha! I got through five Kurt Vonnegut short stories without a hiccup. I might add next to us were two women reading, and their paperback romance novels were damp and ‘wavy’ shall we say?

7. I love to highlight what I read, especially any self help (and I sure need them) books. This feature is perfect and even has feedback when you take a note.

8. The dictionary is now a built-in feature and has instant lookup, without having to go to a separate page for the definition. Just move your cursor to the word that you want defined and it appears on screen. I can’t tell you how ’smart’ that makes me!

9. The illustrations now come in sixteen shades of grey which is infinitesimally better than the previous four!

10. This is the future. You may not want to hear it. Just as video killed the radio star, electronic books will not obsolete paper but the improvement can’t be ignored. Amazon hit a home run with the electronic book and they will have a corner on this market for some time to come.

11.  (Bonus)  Did I mention the Kindle 2 is now on sale?

2 Reasons Why Keyword Research Is Not The Best Way To Research And Find A Profitable Niche

admin    Web Marketing     Best, Find, Keyword, Niche., Profitable, Reasons, Research

2 Reasons Why Keyword Research Is Not The Best Way To Research And Find A Profitable Niche

Finding a Profitable Niche requires an extensive research of the market. Finding a Niche that is profitable, is the most important part of your online business. After all, how can you run a successful business and make money, if there is no need in the market for what you are offering. That is why a thorough research of the market is essential to your success. Unfortunately, when it comes to Market Research and finding a Profitable Niche, many aspiring entrepreneurs are misled on how to conduct market research properly, to uncover a profitable niche.

Many people think of keyword tool and database as the best place to start the niche finding process. The truth is, its not the correct way to find a profitable niche at all. The simple reason for that, is the fact that the general public, have access to a limited amount of data. The data available for general public to view, counts for less than 3 % of the actual searches performed by internet users.

Another point to keep in mind, is that a keyword research only shows keyword phrases and terms people use when they search for whatever it is that they are looking for. It does not show you what people actually buy on the internet. I searched the internet for a 52 inch LG TV, but while i was surfing and searching, i came across a 52 inch Panasonic TV, and i liked it better, so i bought that instead of my initial searched item. Your keyword research is not going to show you that. It can only show you what i have searched for, not what i have actually bought. You see the point!

When trying to find a profitable niche, you should always focus on finding evidence that proves there is a market out there for the product you want to sell, that there indeed is a hungry crowed out there, waiting to buy such a product. Again, no matter how great of a product you have, without a market full of buyers, it wont matter. You will not make any money off of it. Knowing the number of times people have searched for a specific product, is no prove for a profitable niche.

The correct way to research and find a profitable niche is not through keyword tools and database, its through researching the places where people buy such a product. The correct way to research and find a profitable niche, is through the market place.

8 Reasons Why Targeted Email Marketing Works!

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8 Reasons Why Targeted Email Marketing Works!

Email has revolutionized business communications over recent years and has rightly earned the label of the Killer Application of the Internet. The use of email marketing has had a similar and profound impact for companies looking to promote their products and services. Emailing to a highly targeted market increases effectiveness tenfold!

It has been especially powerful for small and medium sized businesses (SMEs). Without the marketing budgets of larger organizations, SMEs nevertheless have the same requirements for a cost effective, successful and measurable method of communicating with their customers. Email marketing offers not only this but can be used in every element of the marketing process, from building your brand, driving traffic to your website or marketing special offers, to providing customer service or technical support.

But just why does email marketing offer such possibilities to small business and, indeed, organizations of all sizes? Below are outlined 8 reasons why email marketing has to sit right at the top of every SME’s marketing activities checklist.

1. Successful

First and foremost, email marketing produces results! A well designed campaign using a properly managed mailing list will give response rates which are much higher than other direct marketing methods.

While there are many variables that contribute to response rates, indications are that overall email marketing gains a response rate about 5 times higher than direct mail. By getting a much larger percentage of people interested in what you are offering, immediately you are massively increasing the number of potential sales. Added to this, the quick response methods allow a much faster turnaround of questions and objections thus clearing a way through to closing the sale.

Even though the unacceptable rise in Spam has had a detrimental effect on the proper commercial use of emails in marketing, the success levels of well run, targeted and fully compliant campaigns using full opt-in lists continue to advance in leaps and bounds. Effectively, whatever your goal, email marketing delivers in a way that few , if any, direct marketing methods can match.

2. Targeted

The more targeted your marketing message is, the more likely it is to be successful. Email marketing provides the means of customizing each message which is sent out, so that the information, promotion or offer can be individually personalized and targeted.

Effectively, using targeted HTML emails gives you the opportunity to quickly and easily tailor the message to directly respond to each prospect’s own needs and interests. Results consistently also show that the more you can personalize your messages, the higher your response and conversion rates will be.

In many respects, a well run email campaign makes the concept of “one to one marketing” available to all, because of the way that it is perfectly suited to segmentation and personalization. Whereas printed mailers are created, printed and fixed, with email marketing you remain in control of the process for longer giving you more flexibility both in the overall approach and offering. A company by the name of Email to Zip revolutionized the highly targeted approach of emailing to a 5 mile radius of a zip code.

3. Economic and Cost Effective as little as 5-15 cents a targeted email.

Email marketing eliminates the significant time and expense of full graphic design, printing, postage, handling and so on which is associated with printing and processing traditional direct mail campaigns. Yet with graphic html emails, you are able to create the same imagery and provoke the same responses with the added benefit of having follow up information instantly available via your website.

Perhaps just as importantly, with the correct maintenance of an email list, the cost benefits increase as does the ROI through the closer relationship established with the recipients. Coupled with the higher response rates that email marketing attracts, you therefore get more positive responses, more quickly and at a lower unit cost! Win – win situation!

4. Trackable

When using email marketing, you can track the results of your campaign in real time thus providing you with instant feedback on its success. This allows you to respond to developments as they happen and to follow up while the campaign is still in progress.

For each message, you can see whether:

* it was received successfully;

* it was opened and read;

* the recipient used the links in it to reach your site.

There are two immediate benefits of this level of information: firstly, it puts you in a position to be able to make changes to a campaign already underway to improve its response rate; secondly, when sending out follow up messages, you have the possibility to segment your mail list according to the action taken on receipt of the initial one. This allows you to respond immediately to any issues which arise and to complete the feedback loop quickly and effectively.

Moving forward, you also have a complete record of those elements and links which worked best for you and those which require changes to improve their performance. The experiences taken from the campaign can then be applied to future campaigns with a high degree of accuracy.

5. Measurable

As the adage goes, “If you can’t measure it, then you can’t manage it” and measuring the success of your marketing spend is more important today than ever. To make best use of your budget, it is essential to keep track of not only the costs but also the results and the revenue that the campaign specifically generates. This will allow you to focus your activities with the most appropriate methods in future.

In addition to tracking the recipients’ reaction to the email, you can also follow their subsequent path through your website, with the appropriate software. This allows excellent visibility as to the success of the landing page and the anticipated route through to the purchase or sign-up page, according to your campaign’s objectives.

Together, this information is invaluable when planning future campaigns or being able to precisely calculate the costs and sales generated by any email marketing activity that you undertake. Hopefully, the ROI (Return on Investment) you achieve will be as good as the campaigns run by companies which have reported ROI rates 40 times higher than those achieved with direct mail!

6. Testable

To achieve the best possible response rates, it is common practice to send any intended piece of marketing material to sample groups to test its effectiveness before starting the main campaign. With traditional direct marketing, this process can be time consuming and costly.

However, with email marketing, this process is fast and effective with results available almost immediately, thanks to the instant measuring of the results. Additionally, as there is no printed material involved, the turnaround for any changes in layout or wording required as a result can be incorporated into the main mailing quickly and easily.

7. Immediate

The speed at which business happens is constantly increasing. Email marketing allows you not only to keep pace with these changes but stay ahead of them, not only in terms of the speed of response to the campaign but also the creation of the campaign itself.

Firstly, the “Call to Action” can be immediate and ideally handled through the website. When you read a compelling offer in an email you can respond using the links in the message itself, usually taking you to a specially created page with additional information and recommendations. Responding to a direct mail piece, on the other hand, requires a much more active response, such as completing and sending off a form or even just picking up the phone. Just as importantly, the responses start to come back immediately! On average, 80% of the responses happen within 3 days as opposed to the weeks which is more normal for traditional direct mail.

Secondly, the creation and distribution of the email campaign is also much quicker. Carefully constructing, producing and sending a good html email which is going to bring the top level results, need only take a matter of days (or indeed hours if you are working with a supportive partner!) rather than weeks for a printed mailer.

8. Flexible & Adaptable

Email marketing is adaptable enough to support your business in many different ways and can help to achieve a variety of different goals. While email marketing is often considered stronger when you are looking to maintain customer relationships rather than forge new ones, it is in fact able to fulfill a variety of different purposes for your business. Some of these are:

* Increase the number of visitors to your website

* Attract new clients, leads or registrations

* Build stronger relationships with existing clients

* Provide improved levels of company, product or service information

* Build brand awareness

These goals can be achieved through the use of emails to distribute different items, each offering different opportunities for strengthening the relationship with the company’s customers. Some of the more common ones include:

* Sales promotions / vouchers

* Account statements

* Company Newsletters

* Press Releases

* Product Announcements

In summary. Email marketing is inexpensive, targeted and it works!

www.emailtozip.com

Some Of The Reasons Why You Should Consider Getting Into Internet Advertising

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Some Of The Reasons Why You Should Consider Getting Into Internet Advertising

In this day and age, it is given that if you have a business, you should also have a website. Websites are what people consider as windows of information. These are means to convey messages, sell products, and advertise. With that in mind, as a website that conducts and promotes business in the internet, you must also consider getting into online advertising. Internet advertising is simply indispensable for any business.

You see, unlike conventional brick and mortar stores, online retail stores have absolutely no means to reach their customers. The phrase that people make use of, ‘build it and they will come’, simply doesn’t apply to the internet because it is a virtual space. The internet is not tangible, nor is it physical. Having said that, you must do as much internet advertising as you can in order to get as many people to your website. Take note that the more visitors you bring in, the more transactions you will be able to do. This is why online advertising is very essential. Now that you know its significance, it is time to look into the many ways to get started with internet advertising.

SEO

Search engine optimization or SEO is a way to advertise by using the search engines. SEO works by getting the most targeted keywords and making them show up on the search engines. For instance, say you have a keyword for a specific product. If you optimize this keyword enough and propagate it as much as you can, you can expect to see this keyword in the search engines. The number of visitors will depend on the rank and the number of searches that the keyword receives.

All-In-One Service

For small businesses and large companies alike, they can make use of all-in-one internet advertising services. An all-in-one marketing service is very beneficial for all types of businesses because all they need to do is pay the company to cover all of their advertising needs. What’s great about this is that these marketing companies know exactly what to do for your business. They will pretty much handle everything for you.

Pay-Per-Click Advertising

An alternative to search engine optimization is PPC or pay-per-click advertising. Since the competition for the top spot in the search engines is very competitive, companies have turned into paid advertising for more visibility. Instead of optimizing a keyword for your business, you simply buy a certain keyword. The keyword automatically goes to the highest spot in the search engines and receives a decent amount of traffic.

Kindle DX For Summer 2010-Reviewing Reasons

admin    8615     2010Reviewing, Kindle, Reasons, Summer

Kindle DX For Summer 2010-Reviewing Reasons

The Kindle DX for Summer 2010 is going to be a very popular seller this summer. Remember last year and how the Kindle was the must have gift and how hard they were to purchase. Picture this Forrester Magazine has changed their prediction from 2 million e-book readers sold in 2009 to 3 million. With about somewhere around 1.5 million people walking around with Kindles in the US, people have noticed these devices and become very interested. Review below the reasons why Kindle and Kindle DX will be the choice over Apple’s Ipad this Summer.

1. Better Battery- The Kindle DX has 1 week reading time with Wi-Fi on and 2weeks with it off. Apple’s Ipad has about 10 hours of charge held with web on Wi-Fi and using videos and music. The battery will probably last longer before needing to be replaced.

2. Best Reading Experience- As a book reader Kindle DX wins. The Apple Ipad wins in the fancy toy category it is not a reader and is hard on the eyes.The Kindle DX for Summer 2010 provides the best reading experience hands down. The screen is clear. You can zoom out for full screen reading of documents and the device easily disappears into the background so you can focus on reading. Isn’t this what you really want to do anyway?

3. Lots of E-books available- Amazon has over 620,000 books available. Sony is the next closest with 100,000. With the Kindle DX you can download a book wirelessly for free in less than 60 seconds. Amazon pays for connectivity with no monthly fees or service contracts. At 9.99 Kindle wins by a landslide in the battle for cheapest e-book prices. Anyone who buys a lot of books will want the Kindle DX for Summer 2010.

4. Useful Features- Features like a built in PDF reader the most popular format for reading documents. Storage capacity of 3500 books. Auto rotation feature to view either horizontally or vertically. 9.7 inch display screen. Read to me text to speech feature. (Although publishers may not have this in their book). Syncs with other Kindles and your iPhone. The Free 3G Wireless is definitely a killer offer.

The Kindle DX for Summer 2010 will definitely outshine the competition this year. In order to avoid the holiday seasons disappointment of not being able to get a Kindle DX in time. Summer seems to be an advantageous time to purchase.

4 Reasons Why a Car Dealership Needs Social Media Marketing

admin    Social Media Marketing     Dealership, marketing, Media, Needs, Reasons, Social

4 Reasons Why a Car Dealership Needs Social Media Marketing

There are many reasons why automobile dealers should be using social media marketing. It is quick, precise, inexpensive – and it is booming. We have taken all the most important reasons and narrowed it down to four.

Money

A car dealership today spends about 0 per one car using traditional advertising. With the economy still struggling, it is imperative to spend your advertising dollars in a more cost–effective way. The cost of social media networking and marketing is fraction of what the traditional advertisers like TV, radio and print demand – and it reaches a new market that the traditional media just can’t deliver for you today.

New Selling Opportunities

It is important that your dealership gets its name and message out on the social network sites – the sooner the better. Sites like Facebook and Twitter have fan pages that can generate leads, leak sales and deliver your message to a huge new untapped market. You have the opportunity to increase your sales by five to ten percent almost instantly.

Drive Traffic to Your Website

Over 30 percent of new cars will be purchased through car dealerships’ internet departments, and that number is expected to continue to grow as consumers become more savvy about the convenience and savings available. according to Edmunds.com. There are many ways to use social networks like YouTube and Facebook to drive traffic to your dealer website. Entertaining commercials, banner ads, loss leaders and distressed merchandise are a few examples. The prospective social networking customer is much more inclined to visit your website than to make a phone call or visit.

Interaction with the Public

The reason why they are called “social” networks is because people socialize and interact with each other on them. It is the new word-of-mouth advertising. According to Jeff Kershner of dealerfresh.com, a negative image is one of the biggest fears that keeps dealers from embracing social media. Get over it! You can change the image of your car dealership by joining a social networking site – almost immediately.

Save money. Sell more vehicles. Get with the social networking media trend today! Find out more about IntelBuilder Social Media Platform and how to get your dealership into social media world.

5 Reasons You Need a Keyword Research Tool

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5 Reasons You Need a Keyword Research Tool

As anyone involved in marketing on the internet will tell you it is absolutely critical to adopt and become familiar with some sort of keyword research tool. This little ‘jewel’ will be something that gets use almost daily since keyword optimization is needed in just about every aspect of an online business. Of course there are some that may not put as much emphasis on the importance of such a toll but I am here to dispel that type of thinking.

Allow me if you will to cite 5 credible reasons as to why a keyword search tool plays such an important rule in any activity involving marketing on the internet.

Determines Demand

Online everything starts with how many people are searching for ’something’ whether it is a word, topic or item. A keyword tool can quickly and easily tell you such information enabling you to make better decisions.

Uncovers Niches

By using a keyword tool to view searches within particular markets you can take suggestions the tool has revealed in the results and search on them directly. By doing so you will undoubtedly ’stumble’ across new suggestions you may not have thought of.  Searching further could reveal an entire niche that is worth exploring for its demand and profitability.

Reveals Competition

Although you do want to work within a market that has a healthy demand too much competition could be a problem. Again a keyword tool can easily reveal the amount of competition a word or niche may have helping you decide whether it is worth you pursuing any further.

Saves Time

Keyword research although very important can be a very time consuming task. By using the right keyword search tool for your application you can literally save hours and maybe even days in research time.

Optimizes Content

Content is what drive the internet but your content is useless if nobody finds it to read. Properly optimizing your content will get it rank highly with search engines allowing it to show up prominently in the search results. Using a keyword search tool will allow you to ‘uncover’ the most optimal words in terms of application and search demand to place in your content.

A keyword research tool serves many purposes for anyone marketing on the internet. Keyword optimization is at the very core of just about every activity that involves promoting online. The 5 reasons we discussed above as to how a keyword search tool can aid and assist an online business should reflect a how important this tool can be. The tool you choose to use is left to your own personal needs and preferences but do yourself the favor of becoming familiar with the use of such a tool. Both you and your business will greatly benefit from it.

10 reasons to Buy the Kindle

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10 reasons to Buy the Kindle

Why You Should Buy a Kindle – 10 Reasons to Purchase a Wireless Reading Device

1. There are no contracts to sign or monthly bills to pay; your wireless connection is paid for by Amazon.

2. The Kindle includes a PDF viewer so you can store your documents on it and view them anywhere you go. .

3. Unlike other brands and outdated models of e-readers, the Kindle’s battery has a capacity of up to one week.

4. You can purchase over 4000,000 bestselling books from the Kindle store, along with popular newspapers and magazines like The New York Times, The Wall Street Journal, TIME, and Forbes.

5. With a Kindle, you never have to wait for books that are sold out, you can just download them from the Kindle store. Additionally, when you buy a book from the Kindle store, in less than a minute it will appear on your Kindle.

6. Kindle owners can go shopping at the Kindle Store anytime or anywhere, and whatever they buy goes straight to their Kindle. For a very low fee, you can purchase books when you are outside of the country.

7. Kindle users can preview a book’s first chapter at no cost before they buy it from the Kindle store. This way you won’t have to worry about paying for a book and being let down in the first couple of pages. .

8. With a Kindle you also have access to the most current dictionary available, Wikipedia, at no cost to you. You can use this dictionary to define unknown words in the material you are reading. .

9. It is a breeze to travel with the Kindle, because it’s only about 1/3″ thick and only weighs about 10 ounces. You can also use your Kindle in over 100 countries, so it is a great companion for traveling abroad, whether for business or pleasure.

10. With the Kindle you also have the option of having your book or magazine read aloud to you, if the author has allowed for this feature. This way you can shut your eyes and still be able to hear the material you have purchased.

10 reasons why I won’t be buying an iPad

admin    8615     Buying, Ipad, Reasons, Won't

10 reasons why I won’t be buying an iPad

When I’m out and about, I use my iPhone; when I’m at home, I use my MacBook. In short, I have no need for a device such as the iPad – it’s not portable or powerful enough to replace my laptop when I’m at a conference, nor is it small enough to slip in to my handbag to use on the Tube. To me, the iPad is just a big iPod touch – beautifully designed and supremely easy to use, but I feel I’ve got all my bases covered with my existing range of gadgets. Intriguingly, the people who seem most taken by the iPad are not hard-core techies, but rather casual gadget fans who want a “living room computer” that they can use to check emails or buy songs without having to trek in to the home office and power up the desktop computer every time.(ibm thinkpad t41 battery)

The war of words between Adobe and Apple has been well documented, but regardless of whether or not you believe Flash is buggy and prone to crashing, the fact remains that it is used by scores of websites for videos and animations. And on a device that aims to allow you to surf the whole of the internet, the fact that many web pages will be rendered, at best, incomplete, at worst, unviewable, means that the iPad browsing experience is currently not a happy one.(thinkpad t30 battery)

Sales of Android-based handsets have already overtaken those of Apple’s iPhone, and there’s every sign that Android could find a home on netbooks and tablet computers, too. Lots of companies, including Dell, are making devices that use Google’s open source OS, and it will be interesting to see whether they can come up with a tablet to rival the iPad.

As per usual, British consumers will pay more than those in the United States for the same product – although Apple says that once VAT is taken in to account, UK shoppers will only be paying around 2.5 per cent more than those in the US. My issue with pricing is more about how much “bang” you get for your buck. At £429, the entry-level iPad is about the same price as a decent netbook computer, but when you take in to account the added extras you will need to transform the iPad in to a truly usable laptop-style computer – such as the iPad keyboard dock, which charges the device while transforming it in to a monitor and keyboard – the cost soon begins to mount up. A good netbook can do more than the iPad and costs less, and as such will probably be better suited to the needs of most consumers.(ibm thinkpad 600x laptop battery)

The iPad’s biggest selling points are its generous screen size and internet connectivity, so it seems a shame that Apple has chosen not to include a camera on its first-generation device; it’s ideally suited to Skype video conversations, or the iChat messenger service. There’s evidence that Apple plans to include a camera in future versions of the device, so it might be worth to hold on until then if you want a device with an integrated webcam.

Don’t get me wrong, the iPad looks lovely – all sleek lines and tight curves. But how do you use the thing? Do you rest it in the crook of your arm and type with the other hand? Do you rest it on a surface and peer down on it from above? Do you try and prop it up against something, or rest it in its dock? The iPad is too big to be truly portable but slightly too small to be truly usable.

OK, so this is going to be fixed in the iPhone OS 4.0 software update later this summer – but for now, the iPad remains a strictly one-task-at-a-time gadget. Those hoping for a computer-like experience will be disappointed – you can’t write an email while having an instant-messaging conversation with a friend, or listen to your Spotify playlists while working on a Keynote presentation, or follow a trending topic on Twitter while noodling around the web.

In the weeks before the iPad was officially unveiled, rumours swirled that the touch-screen tablet would be a game-changing device that would redefine the way we consume newspapers and magazines. So far, it perhaps hasn’t proved to be the seismic shift many people were hoping for. Lots of newspapers, including the Guardian and Wall Street Journal, have launch iPad-optimised apps, but they’re similar in look and feel to the apps already available on the iPhone. It’s early days, admittedly, and I do expect publishers to become more inventive and savvy in the way they repackage and repurpose content for the iPad audience, but there’s no must-have, iPad exclusive app out there yet that makes me want to queue up for the first-generation device on launch day.

The iPad is not a computer in the truest sense of the word – you can’t install additional your own software on it, while the virtual keyboard is not responsive or comfortable enough to use for long periods of time or intense typing sessions, and the memory isn’t big enough to store my music library or photo collection. While the iPad remains a pleasure to use, it is not a business gadget – even if I did own an iPad, it would still be my MacBook or Sony Vaio that came on press trips to do all the heavy lifting.

Only the most rabid and unapologetic gadget fans and early adopters can justify buying the first generation of a new product. By this time next year, Apple is almost certain to have a new iPad on the market, likely with an integrated camera, more storage, and other bells and whistles, while developers will have created a swathe of new apps that really make the best of the iPad’s slick user interface. The second- and third-generation iPads will benefit from better features and functionality, and an ecosystem of software and applications that will transform the computing experience. I’m hanging on to my cash until then.