Role of Internet Marketing and Public Speaking

admin    Website Marketing Resources     Internet, marketing, Public, Role, Speaking

Internet marketing and public speaking? Not quite ham and eggs, is it?Those two phrases are rarely found in the same sentence. After all, many people decide to do their marketing in cyberspace so they’ll never be required to deliver a sales presentation or a speech.If you are one of these people, you are making big mistake by not developing your speaking skills, because you are cutting yourself off from the vast off-line market.Why should internet marketers seek to improve their public speaking? For the simple reason that by so doing, they and their products can become known to people who are are uncomfortable buying on-line. They prefer to know their is a human being at the other end.In this brief article, I’ll give you a “shortcut system” that will enable you to package your substantive knowledge so it can be delivered in an interesting, engaging manner. It is a distilled version of what I provide business people in my workshops who are almost universally in the off-line world.To whom can your presentations be delivered ? How about Rotary Clubs and other civic organizations who are always looking for speakers? What about fellow internet marketers at seminars? And remember high schools and colleges, where your audience is likely to be more computer literate than the general population, experienced in buying on-line but eager to go eyeball-to-eyeball with the internet marketer who has a great product.Keep in mind that an effective speaker is one who concentrates on satisfying the needs of the audience members, so that these people conclude that what you are proposing (selling) is in their best interest-for your purposes, buying your product, E-book or service.The Ten Tips outlined below are not classroom theory, but instead evolve from the real world lessons I have learned in almost 3000 presentations, and in my workshops for off-line marketers. They have worked for me, they have worked for my clients, and they’ll work for you.1. Have a specific objective:If you don’t know what you wish to accomplish with your presentation, your audience certainly won’t know either. Your objective may be as limited as making sure your audience will remember your URL, or a full understanding of the benefits they will gain by buying your product.Remember that giving a great speech or presentation should never be your goal; it is merely a means to an end, and that end is what you want your audience to do with the information presented.Be specific, and in preparing your presentation, spell out your objective in no more than a sentence or two. Print it out and tape it to your computer monitor. This will keep your preparation focused and on target as you progress through the drafting of your presentation.2. Know your audience’s problems, needs and concerns:To be a successful marketer, your presentation must be audience-centered. You must know the problems of the people to whom you are speaking, because your objective is to offer them a solution. This requires in-depth-research about your audience.Keep in mind that the prime motivation for people to listen to you is their perception that your presentation will benefit them. “What’s in it for me?” is the classic question of all audiences, on-line or off-line.3. Structure backwards:We have learned to write and speak in a 1-2-3 structure: (1) Introduction- (2) Body – (3) Conclusion. For oral presentations, this is highly counterproductive: In contrast to reading a memo, people do not have the luxury of going back and reading again what was missed the first time. For more information visit to: www.ultimate-internet-marketing-tricks.com. You want your audience to hear and understand the bottom line message- “This product will solve your problem.”Initiate your draft with your conclusion, focusing on merging your objective with your audience’s problems, interests and concerns.Place your conclusion on a card marked (3), then develop an introduction that signals the audience that you know its problems and will be offering a solution. Place this on a card marked (1).Finally, place your supporting arguments on a series of cards marked (2A), (2B), etc. This 3-1-2 System provides focus, structure, and thematic unity, and is the heart of my training workshops.4. Practice solo with tape-recorder or video-camera:After completing the presentation draft, practice by yourself with a tape-recorder or video-camera. You will be at your weakest in this initial practice, hence the advice to have nobody present whose comments could seriously hurt your confidence.Listen to your presentation, note the rhythm and cadence, the “uh’s”, “y’knows”, and check your mastery of the subject.If videotaping, note your mannerisms and body language, and coordinate your gestures with your vocal inflection.5. Practice with colleague, friend or spouse:After completing the solo practice session, you are ready to practice in front of another person. Choose this person carefully, as you do not want a hypercritic who will find excessive faults with your presenting style. For more information visit to: www.internet-marketing-word.com. Neither, however, do you want the type of person who finds no faults whatsoever, and praises you to the skies. You need honest and constructive criticism aimed at “tweaking” your presentation.6. Convene a “Murder Board” practice session:The “Murder Board, a term I bring to my training workshops from my military background,” is a rigorous practice session. It is the speakers equivalent of the flight simulator used for training pilots how to deal with in-flight emergencies, or the moot court readying lawyers for courtroom combat.Select no more than four people to be your simulated audience, and share with them all the intelligence you have gained on your prospective audience. These four people will then role play your audience.Their comments, questions and criticism help you correct your style of delivery, find the gaps in your knowledge, and anticipate questions and objections.

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The Public Liabilities of Web 2.0 – Revisited

admin    Web Marketing     Liabilities, Public, Revisited

As an industry and as users of the modern Internet we have gone from our Internet childhood of Web 1.0, full of data innocence, data discretion, and truly permission-based advertising. With the recent growth of personal data incidents we increasingly appear to be living during Internet adolescence, awash in personal data excess and advertising over-indulgence.

In many ways Web 2.0 is not a perfect progression of Web 1.0 aspirations. Social networking users, for example, appear too willing to give up something of value to them today (their highly personal attributes of social, commerce, and professional dimensions) for what feels right at the moment, but without consideration for its potential privacy and reputation costs down the road. Though Governor Palin was not a known or active social media user, her personal emails illustrated dimensions of her persona that impacted her social reputation, for better or worse.

The original concept of One to One Marketing was executed within Web 1.0 (albeit not to completion) under the mutual expectation that a user would judiciously share their personal profile with a company for better products and services, and that the company would honor its intimacy with that user.

One to One Marketing was a major technology-enabled advancement but it appeared to be practiced with prevailing business ethics for privacy respect and advertising restraint. Words such as data transparency, privacy, and identity controls still made their way into coding decisions and advertising techniques.

Put in a more simplistic context, the company still considered the data of the user the property of the user and not the property of the company. Personal data was parked in the company server, not surrendered for Internet eternity.

Today, this distinction is significant in politics, business, and Life. A concerning transition has occurred over the last few years as Web 2.0 – the hungrier, more ad-driven web – has taken hold. People on the Web are infinitely more willing to put it all out there about who they are and companies are far too hungry to make money from it, mainly in the form of the biggest online advertising spend in history.

Last year, over $19.5 B was spent on online advertising, up 110% from 2004. It’s the gold rush of personal data mining, reaping windfall gains for those companies that can quickly collect it, package it sell it, and windfall losses of personal privacy for those users that too quickly give it up.

Though Governor Palin’s email breach occurred in the context of political sport, future data breaches will become even more personal as Web 2.0 users continue to trust a social web that has yet to be truly tested for privacy protection and data restraint.

Until social norms and business laws for personal data governance are more advanced, the liability of personal data infringements will be felt dearly by users and businesses alike. Who knows what the future holds for the data candidates of the next Presidential race.

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Advertising to an Ad Blind Public

admin    Web Marketing     Advertising, Blind, Public

It has been said that you cant get blood from a turnip. This saying implies that it just wont work, as what you seek does not exist where you are looking for it. Advertising a business online can make one feel as though they are attempting to get blood from a very hard turnip.

Pay per click advertising has been a nice way to get noticed in the past. This has changed over time primarily for those that dont have the large amounts of revenue that is required to stay on top.

Due to bidding wars over high volume keywords, even newly popular keywords can quickly get out of reach for website owners trying to get noticed on a budget. The daily struggle between the pay per click advertising heavyweights often trample the dreams of upstarts in various industries. Face it. Advertising is a money game if you arent innovative in your approach to getting your shareand your competitors share of the buying publics attention.

While many marketers have found success using pay per click advertising as their primary means of advertising what it is they have to offer. Many more advertisers have been frustrated at their advertising campaigns results or lack thereof and the number of pay per click campaign short comings is actually growing as a more knowledgeable Internet community recognizes and avoids ads in search of relevant content. Folks, the reduced effectiveness of standard pay per click campaigns will only continue, as more and more web surfers become ad blind.

Today, unless you are just floating in money, you have to see pay per click advertising as if it were a turnip that you are trying to get blood out of. There isnt enough consumer attention for everyone. So increasingly, smaller, less experienced marketers are running into a formidable barrier to getting quality web traffic.

Yet, the battle goes on day after day between advertisers vying for ad positions that will capture all of the buying public attention they can.

Now, lets look at the way to get the blood out of a seemingly bloodless turnip. Most would agree that one would have to be innovative to get todays consumers to slow down and read about a product that they had no prior interest in without some type of incentive. Whether it is the opportunity to learn something or the potential of a new product to make their lives easier, something has to make that customer stop and focus.

Conventional pay per click advertising doesnt provide this and as stated before, is actually loosing its ability to capture web users attention. Currently, it is left up to the banner ad designer, or the owner to create a jaw-dropping ad. Whether done by price or aesthetic design, this method has its limitations and a high failure rate in many industries. Been there. Seen that. There are few tricks that most web surfers havent already seen. Dont allow your campaign to be a pay per click victim. Aggressively think and innovate.

The word (advertise) is used a lot these days. But truth be told, most marketers are losing touch with what this term actually means. The definition the word (advertise) goes something like this; to announce or praise (a product, service, etc.) in some public medium of communication in order to induce people to buy or use it. There was a time when a banner ad could contain enough information to do this and firmly grab a users attention. But if you notice, so many industries are saturated with competitors saying the same thing that all of the marketing ads appear to be nothing more than a clich directed at a public that is listening less and less. Cheap, large quantity, must go, sale etc. Simply stated, it is hard to be unique in a saturated industry when all you have to grab the users attention is a 125 X 125 ad, a positioning off to the side of the page and a couple of seconds of attention time with potential customers.

You have to grab web surfers by their existing desire and then use that attention window to flood them with the positive aspects of your product. A click-through DOES NOT equal having a web surfers attention. Much like conversations where one of the participants is not focusing on what is being said, most click-thoughs fail to truly communicate the information needed to make a sell. The web surfer isnt listening. They are skimming and often miss 95% of the points about your product that would convince them to buy. The result is low or no sells.

A new way of advertising online called Error Marketing www.errormarketing.com allows webmasters to engage web surfers with every word of their websites content while paying less money for their advertising.

For less than 10 dollars per month, advertisers can get focused attention from potential customers and the perfection of their web copy. By preparing the web surfer to stay longer before they reach the website, Error Marketing really affords advertisers the most comprehensive opportunity to sell their products and services.

Error marketing works by the advertiser placing a bounty or cash reward on any potential errors found on their website. The web surfers come looking for the errors. This increases the stickiness of your website as potential customers stay longer, and read more of the websites content, discovering the product benefits on a deeper level. Because they read all of the website content, they catch the full impact of the websites sells pitch and subsequently present a much more stable target for marketers to gain that elusive sell.

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Rab Public Attention With Unbeatable Performances Of Apple 3G Iphone White And Nokia N96

admin    Misc     Apple, Attention, iPhone, Nokia, Performances, Public, Unbeatable, White

There are many mobile manufacturers in the market but among them few have done remarkable business. Some of these manufacturers are Nokia and Apple, which has built a mile stone in the field of mobile manufacturing industry with all their advanced features. After the success of couple of N-series handsets, this time Nokia has launched N96. This device is not only a loyal communication gadget but also plays a role of an \’entertainment widget\’ by adding several mind refreshing options. At the same time Apple is no more behind in the rat race and has launched iPhone by answering to Nokia\’s N96. Their feature are quite competent to each other.

The Apple 3G iPhone White is a gadget with 3.5 inches colour touchscreen with the ability to provide 320 x 480 pixels of screen resolution. With this screen, users can bring to use multi-touch input method. Its anti-scratch surface protects its screen and its body from any kind of scratches. As a result users can keep it newer for longer period of time. At the same time Nokia N96 has dual slider design with touchscreen facility. Its display is of 2.8 inches, thus providing quality and larger view to a person while watching images, text or videos.

iPhone and Nokia N96 are both very light weighted and compact so as to make them easy to carry in the pocket. This model of Apple measures 115 x 61 x 11.6 mm and weighs just 135 grams while N96 has 125 grams of weight and has dimensions 103 x 55 x 18 mm. This stylish handset of Nokia supports Polyphonic (64 channels), Monophonic, True Tones and MP3 ringtones and delivers excellent sound quality with its built-in speakers. Users can enjoy fabulous sound quality while listening to its music player that supports MP3, AAC, AAC+, eAAC+ and WMA formats. It further boosts the brand by providing stereo FM Radio with RDS for people who love listening to radio station. This trendy Apple handset is no more behind in terms of sound quality as it is embedded with iPod audio player which produces high class sound along with built-in speakers.

The Apple 3G iPhone White comes with 2 mega pixels camera that is capable of capturing 1600 x 1200 pixels resolution images. This camera allows user to shoot videos and watch them on large TV screen with its TV output or simply watch them on its provided large screen. Captured images can be edited with its photo editor option if required. On the other hand, Nokia N96 is embedded with 5 mega pixels camera and to add more quality to its captured images and videos it comes with Carl Zeiss optics, autofocus, video(VGA 30fps) and flash. With this widget one can also view end caller with secondary VGA videocall camera while engaging in conversation.

For professionals these gadgets of Nokia and Apple are boosted with Symbian OS 9.3 and Mac OS X v10.4.8 operating systems respectively. This way user can be in touch with others while travelling. This Nokia handset is integrated with 2G and 3G networks in order to provide global communication. One can easily access Internet and download their desired files such as music, image files, games or videos without any hassles. This multi purpose communication gadget of Apple is capable of providing fast Web connectivity with the support of GPRS and EDGE technologies.

To buy these amazing handsets one can search on Web pages for attractive mobile phone deals and offers. Online retailers provide many such offers which includes free gifts and free texts messages or even free calls with deals. To avail such discounts on the Apple 3G iPhone White and Nokia N96 one need to do little research so as to make the best choice.

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What Is An Example Other Than Google Tht Has Become A Public Trading Company In The Stock Market?

admin    Google Optimization     Become, company, Example, google, Market, Public, Stock, Than, Trading

What is an example other than google that has become a public trading company in the stock market? Please try to give an example of a very wopular and worldwide company.
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How Do I Get The Twitter Public Timeline On My Homepage?

admin    Social Media Marketing     Homepage, Public, Timeline, Twitter

I used to have the everyone tab, but a few months ago Twitter changed the settings of the homepage and it was taken off. Is there any way to get it back? Do I have to download a new app?
Thanks!
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How Did Google Start Making Their Money Before Google Went Public 2005?

admin    Website Marketing Resources     2005, Before, google, Making, Money, Public, Start, Their, Went

Just tell how Google got enough money to buy youtube and how the two owner became billionaires?
Thanks for your help.
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