Secrets to Effective Public Speaking

admin    Twitter Marketing     Effective, Public, Secrets, Speaking

Check out these Twitter Followers products:

Secrets to Effective Public Speaking
75% Commission – Master public speaking with this outstanding guide and become the most confident, captivating, and dynamic speaker to take the podium. Guaranteed!
Secrets to Effective Public Speaking

Public Speaking

admin    Web Marketing     Public, Speaking

Public Speaking

Introduction

Beebe and Beebe (2007) assert that the audience should be incorporated in all aspects of public speaking right from the choice of topic, introduction, manner of speech and even the conclusion. Audiences are quite distinct from one another. It is therefore essential to consider all the unique qualities of one’s particular audience before addressing them. The essay will examine some of the theoretical and practical aspect of public speaking in relation to the latter qualities

Chapter 5

A demographic and attitudinal analysis of a religious school of adolescents

Beebe and Beebe (2007) affirm that before one can stand before an audience to speak to them, they should have conducted a thorough background check on the members of their audience. This means that all the issues to be addressed in the speech must be customized or tailor-made for one’s audience. The latter authors believe that the audience should be the central determinants of the content, approach and presentation of the speech.

The first step towards performing an attitudinal and demographic analysis of one’s audience is to get as much information about the audience as possible. Sources may either be formal or informal. For instance, in the case of a school of adolescents, the speaker may use geographical information to form opinions about the composition of his audience. If the school is located in a culturally diverse City or town, then it is likely that the students will have similar characteristics. Additionally, the speaker can find out directly from the school administration about the nature of the students. He could also read brochures and leaflets made by the school. Besides these, he should also look for print media and books that may have mentioned the school he will be addressing. After gathering all the formal and informal pieces of information about the audience, it is the duty of the speaker to sieve out the important content and leave out the unimportant ones. This is because some pieces may be purely circumstantial. For instance, newspaper reports often record extra ordinary happenings and may not necessarily represent everyday occurrences at the school. After sieving out the trivial part of his audience’s information, a speaker should then adapt to such an audience. Sometimes a speaker may be particularly different from his audience (this is especially true given that the speaker will address a group of adolescents). Therefore, it is necessary to change one’s train of thought if it happens that the speaker belongs to another group.

A demographic audience analysis entails a wide number of issues. A public speaker must first consider the age of his audience. In this case, they are adolescents. Therefore, the speaker must refrain from using examples that do not lie within the adolescent’s life times. It is also imperative to add some humor because adolescents do not have a very high concentration span. Additionally, the speaker should find out what the gender component of his audience is. In relation to this, such a speaker must avoid assumptions and gender biased language at all times. A demographic analysis should also entail consideration of cultural, racial and ethnic components. Some cultures are holistic and it may be advisable to talk about issues in a collective way. On the other hand, some cultures value authoritative speakers while others may prefer a down to earth-low-profile speaker. (Beebe and Beebe, 2007)

An attitudinal analysis entails examination of the what the audience’s attitudes, values and beliefs. It is also important to consider the audience’s attitudes towards the topic of conversation. Adolescents may find academic topics dull and it is up to the speaker to liven it up or make it more interesting.

Sometimes, the audiences attitudes may be affected by prevailing situations. For instance, the speech may be given during parent’s day thus prompting the need for a different approach. Sometimes, it may necessary to consider the size of the school audience. The speaker may be addresed group of ten students or the entire school. The tone, presentation and content will differ in either circumstances.

Chapter 10

Significance of introductory part of the speech

The five purposes of the introductory speech are as follows;

To establish credibility of the speaker
To capture the audience’s attention
To give an introduction to the subject
To justify why the audience should listen to the speech
To summarize the subsequent ideas

The introductory part of the speech allows members of the audience a chance to understand why they have come to listen to a certain speaker. If the speaker’s introductory paragraph is clear, valid and relevant, then chances are that the audience will respect the speaker as a credible authority in his field. Speakers can achieve this objective by giving the audience some interesting facts about the topic at hand. (Beebe and Beebe, 2007)

An introduction gives the audience an idea of what to expect in the rest of the speech. It can be seen as a form of ‘first impression’. If the first impression is poor, then the speaker will have lost the chance to connect with his audience. Consequently, a good introduction allows the speaker to capture the attention of his listeners and may act as a platform for sustaining their attention throughout the speech. A speaker can achieve this by using famous quotations, giving humorous comments or referring to local events and situations.

It is also important to guide the audience through what one will be addressing in the rest of the speech. This means that the introduction should contain a summary of the main points to be addressed in the speech. It would be very hectic if an audience can find no link between the initial remarks in the speech with the rest of the utterances. Speakers who discuss new topics without highlighting them at the onset may make it difficult for their audience to follow what they are saying.

An audience is required to take up a passive role; this is particularly challenging for most individuals. Consequently, it is the duty of the speaker to ensure that he gives his audience a reason for listening to him. The most appropriate moment for doing this is at the beginning of the speech in the introduction.

Lastly, the introductory part of the speech also gives the speaker an opportunity to elaborate about his subject matter. This is the point where a speaker gives definitions and provides a rough idea of what the subject is all about. (Beebe and Beebe, 2007)

Chapter 17

Ways of motivating listeners

Listeners can be motivated through our ways;

-Negative motivation

-Positive motivation

-Utilizing listener’s needs

-Utilizing dissonance

Negative motivation can work for particular audiences while it may not work or others. For instance, when a speaker talks about the negative consequences of his chosen topic, it may attract the listener’s attention more than if he simply spoke in the affirmative. Such an approach is particularly effective when dealing with social issues. Revealing negative statistics about teenage pregnancies may be more efficient than just telling the audience to avoid it.

Positive motivation normally works in academic or career related speeches. For instance, if a professional is giving a career talk to a group of undergraduates, it may be wise to use positive motivation by reinforcing the good that comes out of choosing the speaker’s career path.

Public speakers can motivate their audience by including some of the needs faced by their listeners. Human beings always respond to familiar situations. Therefore, if a speaker seems to be touching on these needs, then chances are the audience will be endeared to the speaker. For instance, speakers can address some of the security needs facing the audience. It may also be appropriate to use physiological needs. Listeners always have an inherent idea of what they would like an ideal speaker to look like. It would greatly help the speaker if he tried fitting into that profile. Some members of the audience may also have underlying self esteem issues. Therefore, if a speaker seems to portray high self esteem when the audience is in need of it, then chances are that he will persuade the listeners. Speakers also need to utilize the social needs that their audience may be facing. They need to understand the fact that the audience may have family or health issues and these need to be taken into account. (Beebe and Beebe, 2007)

Lastly, a speaker may utilize dissonance. Here, the speaker will be creating some sort of conflict between his audience and himself. By doing this, the speech will not seem as attempt to win the audience over, instead it will challenge them mentally. This approach uses the concept of reverse psychologically to persuade listeners.

Conclusion

There are some theoretical concepts that govern speech making. If used appropriately, they can enhance the ability of a public speaker to reach to his audience. Beebe and Beebe (2007) assert that this can only be possible if the speaker focuses on the nature of the audience. Such an approach goes along way in ensuring effective communication.

Reference

Beebe, S. & Beebe, S. (2007): Public speaking; an audience centre approach; Allyn and Bacon Puclishers

Article Marketing – Public Relations – Advertising – Your Own Website – Seo – You Need A Writer-For-Hire!

admin    SEO     Advertising, Article, marketing, Need, Public, relations, website, WriterForHire

Article Marketing – Public Relations – Advertising – Your Own Website – Seo – You Need A Writer-For-Hire!

Article Marketing – Public Relations – Advertising – Your Own Website – SEO – You NEED A Writer-For-Hire!

Have Father Time, an awesome published writer, do some ghost-writing of Article Marketing pieces just for YOU! He’s an awesome writer-for-hire!

I am Father Time, and I have been a published writer for over 32 years. I can happily write some fabulous articles just for you, as a ghost writer, and then you can post these articles under your own name, on an article marketing website such as www.ArticlesBase.com which is actually the best, regardless of what people say or think! It is a website where millions of people from around the world, will see your articles. Some of those folks who read your articles, will click on the link, and be taken to your website.

Some of the other astute people, perusing ArticlesBase.com, will re-post some of your articles onto their own websites or blogs, which will give you even more exposure! Then the big search engines, such as Google, will notice all of this activity, which will also help you to move up in their rankings! This is how you will gain more exposure, and thus more visitors to your website! Please Learn More About Article Marketing By Clicking Here!

This is how article marketing works, and if you keep posting a new article, every single day, and you do not wimp out, give up, or quit, then you will eventually, slowly, over time, build up some great traffic to your website! Some people believe in posting one article per day, while others post several per day! The main thing is to attract attention to your website! This Article Marketing is certainly the best way to go, and it is an inexpensive way to advertise your website to the world!

“The person who says it cannot be done should not interrupt the person who is doing it.”

I also offer an awesome Daily Motivational e-mail Service Seen By Clicking Here! Many people love these daily motivational messages, particularly those with a business of their own and who need to get inspired on most days!

Good Luck to YOU with your enterprise and Many Blessings!

Article Marketing – Public Relations – Advertising – Your Own Website – SEO – You NEED A Writer-For-Hire!

Related Website Seo Articles

Public Domain Exploit

admin    Twitter Marketing     Domain, Exploit, Public

Public Domain Exploit
Public Domain is one of the hottest and easiest ways to make money online. Promote Pde for great commissions or buy it and learn for yourself.
Public Domain Exploit

Firm Butt Workout
Unique workout product targeting women and men looking to get a firm and toned butt. Product consists of high quality training videos and specific nutrition information. No cheesy sales copy. Innovation in design, constant split testing.
Firm Butt Workout

LG Venus Kf 600 Vs Blackberry 8120 Pearl 2red- Groove the Public at One Go

admin    8615     2red, 8120, Blackberry, Groove, Pearl, Public, Venus

LG Venus Kf 600 Vs Blackberry 8120 Pearl 2red- Groove the Public at One Go

The demands of mobile technologies are increasing as the days are passing. Branded LG company, the producer of both electronic items and mobile phones are really having a positive impact of consumers. LG Venus KF 600 is a mobile phone has been introduced by this LG Company. Its features and looks can grab the attention of viewers very easily. Lets compare it with one of its competitor Blackberry 8120 Pearl 2Red mobile.

Those who loved to experience their photography skills can opt this gorgeous LG Venus KF 600 mobile without any confusion. This mobile phone is a 3-mega-pixel camera with auto focus and 2x zoom. With these awesome inbuilt features, one can guess its picture quality. It is hard to imagine, but Blackberry’s 8120 Pearl 2Red has 2 mega pixel camera that clicks the nice pictures but not as well as LG Venus KF 600 phone.

Now lets come to the next difference i.e. the looks of both these mobile phones. It is true that the mobiles of Blackberry are quite heavy while in use. Same case can be seen in Blackberry 8120 Pearl 2Red phone. It’s bigger in length and thickness because of QWERTY keyboard makes this handset bulky and less attractive. On the other hand, if you look over LG Venus KF 600 mobile, the beautiful smile on your face will come in a few seconds. The reason is its dual touch screen that has been named as Interact Pad. Also, this is one of the sleekest and thinnest mobile phones from LG’s family.

Do not think that LG Venus KF 600 mobile phone has come out with these stunning features only. It also includes Internet with fast GPRS and EDGE connectivity, multimedia player and expandable memory. It provides the users to connect their handsets with other mobiles and computers or laptops with the help of blue tooth and USB cable devices respectively.

The comparison between both these mobile phones is enough to conclude that the LG Venus KF 600 is the best phone for the mobile as well as non-mobile lovers. It has the potential to wow the public around.

Google is Paying Out Millions to the Public!

admin    Twitter Marketing     google, Millions, Paying, Public

Google is Paying Out Millions to the Public!
Learn how this program can make you ,000 monthly or more with my help! This Program Rocks!
Google is Paying Out Millions to the Public!

Public Relations Essentials – Understanding Your Target Audience

admin    Web Marketing     Audience, Essentials, Public, relations, Target, Understanding

Public Relations Essentials – Understanding Your Target Audience

As we know that public relations are the most important tool to make your presence felt in this highly competitive business world. But, we are often ignorant about the essentials of public relations. Public relations essentials include the objective of using public relations, your target audience, etc. Out of them, the most essential aspect of public relations is understanding your target audience in a better way. To understand your target audience better, you should know who your target audiences are. For example if you own a firm dealing in beauty products then you should analyze which age segment your beauty products cater to. After analyzing this only you can use beauty PR in a better way. A slight mistake in this could create havoc for your company. 

To understand your target audience better, you should know their current attitudes, opinions as well as interests. This could be known through market research and by watching the trend of the public demand. On the basis of these information, you should formulate public relations campaign in such a way that it caters to their attitudes, opinions, and interests. It is very important to know your target audience right from the inception of the project and the more you know about your target audiences, the better impact you can create on them through your PR campaign. Knowing your target audience better helps you in the next step of your PR plan i.e. targeting the right media channel. For example if your beauty product is an anti wrinkle beauty cream then your beauty PR should not choose media that has young audience base, as this will not help your cause. After knowing your target audience and preparing a list of potential media targets for your PR campaign, you should rate each of media you are going to use on the basis of how good it fits with your target market, and then go for the ones that fit best to your need. You should not attach much importance to their popularity or circulation.

These public relations essentials are the basic elements of any communication plan. These need to be properly understood to generate a positive impact on your company’s sales figures and to attain your organizational goals. Customers are the backbone of any business, so knowing the target audience well will help you to gain the optimum results from your PR campaigns. It would also help you in generating a positive impact of the organization on not only the regular customers, but also on potential customers.

Ipad Birth Pc Industry In Taiwan’s Electronics Industry Vibration Mode Of Public Companies Profit Up Remodeling Products

admin    8615     Birth, Companies, Electronics, Industry, Ipad, Mode, Products*, Profit, Public, Remodeling, Taiwan's, Vibration

Ipad Birth Pc Industry In Taiwan’s Electronics Industry Vibration Mode Of Public Companies Profit Up Remodeling Products

iPad birth PC industry in Taiwan’s electronics industry vibration mode of public companies profit up remodeling products

On this day, Apple’s iPad officially started selling in the United States. News spread to Taiwan, and the iPad OEM detached almost all the technology stocks that Acer Aspire 1410 Battery appeared in rose, but how others are not happy.

“A few months after Apple iPad time, almost all of Taiwan-known name on the PC manufacturers have launched their own tablet PC products.” April 8, Taiwan, Mitac’s product manager told reporters. In fact, including Mitac, including several Taiwanese manufacturers of flat-panel computer products, available as early as iPad before, we had put all kinds of exhibition booth, powerful and cheap. But today, consumers are still difficult to buy these products.

“From the present situation, Apple flat ahead of this one has too many other competitors.” IDC senior Taiwanese PC industry analyst Jiang Fang Yun analysis, and other PC hardware vendors can easily catch up with even more than Apple, but the service in the background , content, software, Apple has significantly ahead of other competitors.

In Taiwan, iPad to the entire PC industry, the concept of tremendous impact, reflect an upsurge of the entire PC industry is being launched.

So, what is binding the PC manufacturers innovative step, so that they can not Apple-style revolutionary innovation? The face of the raging iPad, other PC makers the opportunity to where?

“Do not call iPad Tablet PC”

iPad is a Tablet PC?

IPad’s consumers have got that, iPad fact, the computer simply will not meet the qualifications – can not run multiple programs simultaneously, even the flash do not support such a feature far less than we normally are used to computers.

Such a product, a powerful platform than the Department of tablet PCs, it is as trivial. Prior to this, companies such as Acer and Microsoft have launched a long with a handwriting feature, you can rotate the tablet PC screen.

“We should not iPad positioned as tablet PCs, it is a new Dell Latitude D610 Battery.” IDC senior analyst at the Taiwan PC industry, said Jiang Yun Fang, iPad is mainly used for entertainment, communication and Internet access, positioning and function of the Tablet PC market are essentially different.

iPad between market orientation between mobile phones and notebook computers, iPad give up a number of Apple users do not need that function, while the main function to achieve the ultimate – enough to light 12 hours of standby capacity, access to the Internet can see the electronic books, movies, pictures, music is not wrong.

In addition, Apple’s leading multi-touch feature for those accustomed to the iPhone (Mobile Internet) users put it down. Procedures being added to iPad application developers than many other cool Tablet PC, which brings the past, Tablet PC, and a completely different user experience.

“For example, a simulation software APP piano, with fingers on the iPhone and iPad fingers on the piano, is a Windows system can not do this out of feeling.” IPad, a fan told reporters.

Although the iPhone, many manufacturers have launched their own multi-touch technology, but in the consumers view, use the multi-touch technology and fluency to use the situation is entirely different.

In mobile phones, Google’s NEXUS ONE touch screen in almost total defeat on the iPhone, which once again reminded people that have entered the multi-touch technology for years of Apple, the technology is still far ahead.

iPad processor is Apple using self-developed A4 processor. Industry analysts, this processor running at 1GHz is actually a ARMCPU + GPU combination.

But compared to using Intel processors, running Windows Tablet PC is, iPad with low price and long battery life advantage — This is the system architecture decisions, X86 architecture enables full PC functionality but the price is high.

Those ill-timed failure

“I expect in five years, tablet PCs would be the best-selling PC products.” November 11, 2001, Microsoft Chairman Bill Gates vowed @ predicted that with touch screen, handwriting input, no keyboard easy to carry laptop computers to replace the traditional position.

That’s Silicon Valley, Google does not often been mentioned, Apple has once Wall Street investors as a company about to decline, yet laptops appear extremely cumbersome, many people do not know why the mobile internet thing … …

But 10 years later, Microsoft’s Windows Tablet PC is still only in hospitals, education, government and other industries limited can see Microsoft’s PC partners have complained to Gates, the so-called revolutionary products of this fundamental are no longer marketable. The original partners of a Tablet PC a go, only Acer still the bullet.

At the technical level, at the time chip technology is still relatively backward background, tablet PCs are designed to be very difficult to light.

In the software, although Microsoft has been dedicated in developing Tablet PC operating system, but the major breakthrough or input, and not in the market to HP pavilion ZV6000 Battery a fully functional touch screen touch. Therefore, the operation of tablet PCs in the past still keyboard, mouse main difference with the traditional products of a small notebook.

When Microsoft launched the Tablet PC, mobile Internet is still far from mature as it is today. Microsoft Tablet PC launch untimely age, in large part led to the ultimate tragic fate.

Why did they refuse to change?

“From years of PC makers to actively promote the Internet of this, smart book also tablet look of these new varieties, in fact, very much like to do some PC makers revolutionary innovation, but the problem is that they caught in the WINTEL architecture, it is difficult to make a truly revolutionary product. “Jiang Fang Yun in their analysis.

Enter the Tablet PC market in the beginning, PC makers have been faced with two options: one is the existing laptop with a keyboard with touch screen function, the other is the same as the iPad, simply touch the screen to only one .

But PC makers soon discovered that the same as the iPad completely redefine a PC, it is too difficult for them.

“Tablet PC screen only need to do is thin, which involved heat dissipation, all cables should be re-designed so that large increases in the cost.” Jiang Fang Yun analysis. This is to some extent, the tablet PC makers introduced high prices, which greatly hindered its vision of rapid access to ordinary consumers.

So to design to design, or Microsoft’s operating system with Intel’s chip line of least resistance – though meager profits, but the returns are very stable, which let PC makers would rather harm than do not want to bold innovation.

“In the WINTEL architecture, the most important technology is not mastered in the hands of PC manufacturers, the operating system provided by Microsoft, chip designed by Intel. PC makers any innovation will greatly constrained by such a structure.” Jiang Fang Yun noted, PC makers Any revolutionary innovation, requires the application of existing models completely subversive.

The direct consequence is that almost all PC makers in recent years in notebook computers to upgrade the physical performance – faster chips, bigger hard drives, more memory, although this innovation has promoted the development of the industry once , but its shortcomings have continued to this day.

For example, WINTEL the X86 framework, the notebook computer battery life, long-term in a very low level, until today still can not go beyond the standard 35 hours – this has greatly impeded some of the revolutionary era of mobile Internet applications for promotion.

PC industry model rebuild profit

Under the impact of the iPad, Taiwan PC makers have begun to reflect on their own profit model.

iPad sell before the official opening, Asus and Acer, and Quanta, Compal and Wistron Dengjun quietly into Tablet PC development. Industry sources, Acer and Asustek products being tested.

“The new all Tablet PC, are beginning more and more like the Sony VGP-BPS5 battery.” Jiang Fang Yun observed. For the majority of PC makers, Apple seems to go beyond the hardware easily. “In the hardware, as long as 3 months time we can make a flat product.” MiTAC’s product manager told reporters.

This company appears in the Mitac, no matter how good the content should have good hardware support, current hardware there is still much room for improvement. “Our easy to use interface is not enough? Let the consumers do not read instructions will use a computer? Consumers to use more simple equipment, we design, the more difficult.” Mio’s product manager, said.

This is equivalent to greatly enhance the Tablet PC of the entry threshold. “We want to design a hardware and related software, is the perfect product, at least one year’s time.” MiTAC’s product manager told reporters.

“PC vendors to start thinking about how the Apple APP store and also the content and resources cooperation, while Apple is a closed system, but I believe we can always find room for cooperation.” MiTAC’s product manager told reporters.

Acer chairman JT Wang has also expressed the same view, others put iPad is not a hardware issue, but behind the content, software, services and so on. Acer is thinking about a complete business model.

But the problem is that Acer still much room for their play? A real problem is in the background and the software, content matching, Apple has been ahead of other competitors too.

“From the iPod to the iPhone, and then to iPad, Apple APP store and other back office has become a very complete system, the transmission is the same strain.” Jiang Fang Yun pointed out that while Apple has always been self-contained, and also may not care Other PC makers have too much co-operation in this one.

That is to say, HP, Dell, Acer PC makers such has hardly glancing at the plate this piece of Apple’s entry back.

A very likely situation is that, PC makers are still not on the iPad tablet products pose much threat, but if put into mass production after the price drop led to such products can be squeezed flat is still in the early stages of development MINI notebook share.

The most optimistic estimate is that tablet PCs will become a new consumer electronics category, this does not undermine the market share of firm PC – Moreover, there are still many defects iPad, which allow PC manufacturers to design the more powerful products. Mitac product manager pointed out that today’s market environment has been a few years ago have been major changes, such as the maturity of mobile Internet applications, so in the past unsuccessful Tablet PC, Tablet PC does not mean no chance.

“IPad come in, will cause a large number of software developers to enter, let’s share of the market’s overall bigger.” Returned from the Silicon Valley technology entrepreneurs, founder of Silicon Ding Hai-Lei Chen said his team has been flat in the design and Intel cooperation computer.

The development of e-book or tablet PC platform, the most important elements, Acer’s JT Wang also said on April 8, Acer will join the camp open platform content, IBM ThinkPad X40 Battery as Google’s Android.

Wang said the future content platform can be divided into two major barriers to Apple and open camp, which will be the big apple camp several times, but the initial opening camp takes time to integrate, thread, momentum may be behind Apple, but in the long term open camp will be far beyond the apple market.

Find More Ipad Competitor Articles

Twitter Ads Finally Set To Make Public Debut

admin    Web Marketing     Debut, Finally, Public, Twitter

It has been a long awaited and long talked about prospect but it looks like Twitter is finally letting us all know at least one way that they plan to make money. To literally no one’s surprise it will be through ads that Twitter calls “Promoted Tweets”.

The New York Times reports

Twitter will unveil on Tuesday a much-anticipated plan for making money from advertising, finally answering the question of how the company expects to turn its exponential growth into revenue.

The advertising program, which Twitter calls Promoted Tweets, will show up when Twitter users search for keywords that the advertisers have bought to link to their ads. Later, Twitter plans to show promoted posts in the stream of Twitter posts, based on how relevant they might be to a particular user.

Twitter has had its feet to the fire for quite some time as to what they would do to mine their millions of users for the gold that they represent to advertisers. This program is the first phase of that process.

John Batelle offers some interesting insights into this big development. His reaction to the same quote from the NYT is

The news is not so much that Twitter will show sponsored tweets in search results – after all, we’re pretty used to that, thanks to AdWords. The real news is the second part: Twitter will include sponsored tweets in the “the stream of Twitter posts, based on how relevant they might be to a particular user.”

Regardless of where Twitter users consumer their Twitter feeds, the reality is this: Twitter’s new ad platform will mark the first time, ever, that users of the service will see a tweet from someone they have not explicitly decided to follow.

This will certainly attract every opinion from every person on the planet. Some will predict the demise of Twitter as a useful tool. Some will hail Twitter for finally wanting to be a real business. Others who are new to Twitter will not know that there ever was a time where Twitter was ad free. In other words, we are at the announcement stage of what is likely to become a long and closely monitored (meaning picked to shreds) process. To make the definitive statement on if this new platform will be the new AdWords is premature at best and foolish at worst.

As for my opinion. Well, I am not an influencer, per se, but I am a Twitter user. As a result I will be the target for these ads. As a result, my biggest question is can Twitter deliver on its desire to deliver the most relevant ad at the most appropriate time? Pretty simple. If I start to see ads for all kinds of junk with no apparent relevance to my Twitter use then I will be aggravated. Will it mean that I leave Twitter? Not likely. My hope is that they can do a better job than Facebook does and at least offer some variety of ads.

So let’s look at how these ads will work for now.

When a Twitter user searches for a word an advertiser bought, the promoted message will show up at the top of the results, even if it was written much earlier. The posts say they are promoted by the company in small type, and when someone rolls over a promoted post with a cursor, it turns yellow.

Note that for now these ads will appear following a Twitter search on the Twitter site. These two features alone will limit just who sees any ads from the onset.

Twitter will measure what it calls resonance, which takes into account nine factors, including the number of people who saw the post, the number of people who replied to it or passed it on to their followers, and the number of people who clicked on links.

If a post does not reach a certain resonance score, Twitter will no longer show it as a promoted post. That means that the company will not have to pay for it, and users will not see ads they do not find useful, Dick Costolo, Twitter’s Chief Operating Officer said

It’s when the ads move into a Twitter stream and reach third party apps that the real program will be unveiled.

In the next phase of Twitter’s revenue plan, it will show promoted posts in a user’s Twitter stream, even if a user did not perform a search and does not follow the advertiser.

For example, if someone has been following people who write about travel, they could see a promoted post from Virgin America on holiday fare discounts.

So sound off Marketing Pilgrim readers. Is the is the end of the Twitter world as we know it? Is this the day you have dreaded or the day you have waited for. If you are a Twitter user but not a potential advertiser I suspect you will have a much different view of this then just a pure marketer would. Let’s hear it.

View full post on Andy Beal’s Marketing Pilgrim

Google Introduces Nexus One to Public

admin    Google's Nexus One     google, Introduces, Nexus, Public

After weeks of anticipation from techies the world over, Google has unveiled to members of the press the Nexus One, its first consumer electronics device previously known as the Google Phone.  Set to compete with Apple’s iPhone and Research in Motion’s BlackBerry, the HTC-made Nexus One runs an updated tweak of the Google Android OS.

Apart from what are expected from smartphones developed post-iPhone-touchscreen display, 5-megapixel camera, and stereo Bluetooth for headphones-the Nexus One pulls off features that impress us.  The phone includes a Global Positioning System, two microphones (one for noise cancellation), and a speech dictation technology, which transcribes what you speak on the Nexus One as you compose e-mails, tweets, and Facebook status updates.

Reactions, however, were not as mind-blowing as Google might have expected.  “The Nexus One has attractive features, but many of them were already available on other phones that use Google’s Android operating system,” wrote Jessica Guynn of Los Angeles Times.

Michael Gartenberg, an analyst from Interpret research firm, says that the new phone provides a perception that not all Android phones are created equal.  “If I was a (Motorola Droid) customer who just bought the phone a month ago, I might not feel so good.”

The Nexus One is now available on Google’s online store for US$529 if you want it unlocked or $179 with a two-year contract from T-Mobile.  Similar offers will be available from Verizon Wireless and United Kingdom’s Vodafone within this year.  It is also expected to be shipped in Singapore and Hong Kong.

Image source:  Google