Is Twitter The Best Social Media Marketing Platform?
Is Twitter The Best Social Media Marketing Platform?
It seems that every time I open my email there is an invitation for at least one new social media network that has some revolutionary way to redefine my universe.
Some new networks are clones or adaptations of previous sites and target very specific segments. Twitter has taken the concept to the level of bumper stickers – short, simple and to the point. Just like a newspaper headline, you are able to get your message directly into the minds of your followers and provide them with links to more information.
As a professional Internet Marketing Specialist I know the power of the headline. Headlines need to encapsulate the entire story in the briefest possible way so that if the reader continues no further, they still have an understanding of the entire story, and have the option if continuing to find more information. With Twitter the information is provided with links, so that you can focus on creating attention getting “headlines” to drive traffic to your site or give a short synopsis of the story or product. With the number of media sources available it is the best that we can hope for with the apparent shrinking attention span of the human species.
Most of the social media sites have this short headline ability that can be used in the same way, but Twitter is the first site to slap the market “upside the back of the head” with the obvious power of the 140 characters available in each “tweet”. And if you can’t get it out in 140 strokes, is your message really going to be worth saying?
Twitter has also taking texting up a notch with the shortening of words, so you may have to spend some time “dcifrn” (deciphering) tweets. The downside to twitter is that for many users it is a novelty that is quickly set aside as not everybody wants to update the universe with a step by step breakdown of their life. What you notice pretty quickly is that the users who update the most frequently are businesses (especially media agencies such as news sites), marketing and public relations professionals, entertainers and politicians who may or may not even be doing their own tweeting. It is therefore essential that you target your tweets to followers who will be interested in what you have to say. Or, for that matter, what you have to sell.
So, yes…If you have to limit your marketing resources to one social media marketing platform Twitter is the one, but relax, most of the other sites are integrating direct connections with Twitter updates and can be cross posted.
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Mike Cottam is a recognised and highly successful Internet Marketing Specialist and Success Coach. His methods have allowed his students to discover a dream life that only a tiny percentage of people ever get to see.
His mission is to train as many people as possible who are serious about changing their lives and providing health, wealth, happiness, freedom and security for their families.
To find out more go to Wealth Success Solutions
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Thinking of Giving Your Business a Global Platform? Go for Social Media Marketing!
Thinking of Giving Your Business a Global Platform? Go for Social Media Marketing!
Social Media Marketing (SMM) could be regarded as the utilization of online communities, social networks, blogs, or any shared media for the purpose of sales, marketing, customer-service and other public related issues. The most common are Wikipedia, Facebook, Twitter, and YouTube. This is applicable to all kinds of businesses from the promotion of hotels to advertising any auto dealer service. This is the flexibility of social media marketing.
In today’s competitive world, promotion and advertisement for your business is an unquestioned necessity. Someone needs to be trusted and recognized to draw buyers. Online businesses follow the same policy. One of the latest methods which businesses utilize in order to advertise their products and services is the social media marketing. Previous marketing methods required you to speak with your customers personally and only when they are convinced, you are able to establish rapport with them and have their reliability towards your product or service; SMM brings about making one’s brand a part of the consumers’ lives. This is how the company earns the trust of the people.
There are several factors which back SMM for its success. It helps you to converse with your customers just in a way that you talk to your friends. It helps you to build a virtual relationship with them and you can make them feel that they are a part of your business and not just your customers. You can even ask them for suggestions and their feedback might be beneficial for the success of your business. This in turn might help you take your business to a global platform.
Social Media Marketing methods yield faster results than those of conventional methods. Their costs are much cheaper as compared to traditional methods. There are numerous techniques of utilizing this method as marketing tool without any cost-from creating an account on Twitter to a page on Facebook, or even a blog for any company. There are many reasons that make Social Media a better marketing tool than those offered based on age-old techniques. SMM advertises to a large group of followers and the entire process is free of cost. This is again applicable to any type of business which prefers to opt for a different marketing approach.
With Social Media Marketing, entrepreneurs are often given an opportunity to spread their marketing materials. This gives them more freedom when it comes to changing their marketing strategies without any cost. Traditional methods required investing in physical promotion of stuff like brochures leaflets, pamphlets, etc.
The Amazon Kindle Reader – A New Publishing Platform For You To Experiment With
The Amazon Kindle Reader – A New Publishing Platform For You To Experiment With
For many internet marketers, e-book sales are a key element in their online business efforts. The vast majority of marketers working online will have promoted e-books, as authors or affiliates, at some time or another.
Currently, most e-books are distributed in PDF format, which is suitable for the popular Adobe Acrobat reader. Practically everybody has a copy of Acrobat on their hard drive, so this makes perfect sense. Anyone who does not already have a copy of this program can simply visit Adobe’s website where they can download it free of charge. Whether you have authored the e-book yourself or bought PLR rights, publishing should be an uncomplicated process. There are any number of programs which allow you to produce a PDF file. After that all you need to do is promote your e-book and hope that it will sell well. Many marketers opt to use Clickbank for this.
However, there is a fairly new publishing method available which you may not have considered up to now. At the moment, the Amazon Kindle reader is a hot and trendy gadget. It’s a fine example of a portable personal electronics gadget. The fact that practically every new e-book reader which displays any potential at all is immediately dubbed the “Kindle Killer”, demonstrates that the Kindle is not only the market leader, but the benchmark against which all new readers will be measured. The key thing, from a marketing point of view, is the fact that more people use the Kindle than any other type of e-book reader.
Apart from the technology of the hardware itself, one of the key elements in the success of the Kindle thus far, has been the large selection of Kindle books available on Amazon’s website for readers to choose from. At the moment there are over 450,000 titles available – and this number is growing at an average rate of 500 new books every day.
Which is interesting, but what opportunities does it afford you as an Internet marketer? As well as providing a new method of reading books the Kindle also enables new publishing methods.
You need an Amazon account – this is free (if you have ever bought items from Amazon’s web store then you already have one) – and then you can publish Kindle books quickly and easily. All you need to do is save your book, using standard word processing software such as Microsoft Word, in HTML format and then upload it to Amazon’s website. In a matter of minutes your e-book could be on sale in the world’s biggest book shop.
You can set the sales price of your e-book at whatever level you like. However, if you set your price somewhere between .99 and .99, you will keep 70% of the selling price of any books sold. In order to cover delivery fees, Amazon make a small deduction. Typically this is no more than a few cents and is set by the size, in kilobytes, of the e-book. This might be less than you could make selling a e-book – nevertheless, the potential sales volume coupled with the fact that the process is free, may well make it an attracive option for you.
The Amazon Kindle is often proposed to be the future of books. Obviously this applies to both books and e-books. Publishing a Kindle edition of your e-book could be a very good opportunity for you to profit from the new and innovative technology. Perhaps you might like to think about publishing a Kindle edition of the next e-book that you release?
Discover the Amazon Kindle reader and check out the wide range of Kindle accessories available to help you to customise and protect your reader.
Related Kindle Articles
China Unicom Announced Will Sell Mobile Phones Supporting Google Android Platform
China Unicom Announced Will Sell Mobile Phones Supporting Google Android Platform
According to the foreign media report, a few days ago, China second largest mobile carrier China Unicom expressed, the company would sell mobile phones working Android operating system, taking this opportunity to eliminate the doubt appearing after the disputes between Google and China government.
This January, Google delayed to issue two types of Android mobile phones in China; however, the carrier of the two cell phones is China Unicom. This delay mainly because the dispute on hacker event between Google and China government, and the Google’s unsatisfactory that Google needed to do self-censorship to its search results in China.
Chang Xiaobin, chairman of the board of China Unicom expressed on Wednesday when took an interview from journalist in the interval of Chinese People’s Political Consultative Conference, the company held open attitude to mobile phones operating system, and the company acknowledged Google Android is a mainstream operating system. The company will be bound to operate the system in its cell phones.
Furthermore, China Mobile, the largest mobile carrier in China also sold and operated open source Android operating system mobile phones.
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Google I / O Conference: Google, Intel, Logitech and Sony join forces to promote Google TV platform
Google I / O Conference: Google, Intel, Logitech and Sony join forces to promote Google TV platform
Google I / O Conference: Google, Intel, Logitech and Sony join forces to promote Google TV platform
Held in San Francisco, Google I / O developer conference, several industry leaders announced the joint development of Google TV. Google Television is an open platform, dedicated HP Pavilion DV1000 Battery to networking into the TV viewing experience, to lead a brand-new equipment into people’s living room. Intel, Sony, Logitech and Best Buy, the United States second largest satellite TV operator with DISH Network and Adobe announced that they will work with Google Inc. (Nasdaq: GOOG) to join hands to provide support for Google TV.
In the past decade, the Internet is global technology innovation and development has provided an unprecedented opportunity. But so far, people’s living room still can not see network trace. Use Google TV, consumers will be able to search and view media from a variety of information sources expanded content, including TV providers, networks, personal content libraries, and mobile applications.
In television, networks and applications cross-platform search
Google Android platform-based television to run Google Chrome web browser. Users can access all regular TV channels and the Internet and cloud computing-based information and applications, including rich Adobe? Flash content – all of which can be completed in the comfort of the living room, as simple as browsing the Web. With Intel’s new consumer electronics devices for the design of the system on a chip – Intel? Atom? Processor CE4100, comparable to the new platform can provide video quality comparable to home theater. Sony and Logitech said they would launch later this year to the new Intel Atom processor-based running Google TV products. Google TV to any television operators, listing the user’s experience will be for Google TV and DISH Network in cooperation with the fully optimized.
Google TV video options from the current pay-TV provider in the hundreds of channels to the massive expansion of online video content and streaming media. Google users can watch top TV content streaming platform, including Netflix, Amazon video on demand and YouTube, which enables Dell Inspiron 8000 Battery users to achieve a better viewing experience. Google TV is also able to run applications from the Android Market.
To view single device and single screen provides the content, Google launched a television integrated search tools to help the audience in the wireless downloads and pay-TV channel list, digital video recorders (DVR), and the Internet to easily find relevant content, and provide painting art display technology, allows users to simultaneously access multiple windows. Google also launched an innovative home TV screen. Help the audience quickly manage their favorite content and can be customized and personalized TV viewing experience.
A coalition of many industry leaders
Google Chairman and CEO Eric? Schmidt (Eric Schmidt), said: “to work with these outstanding partners, we are very proud of. All joint ventures are in the hardware, design and retail has for decades experience. “
Sony announced the “Sony Internet TV” project, the first to use Google TV platform global television lineup. The fall of 2010 the first product will be unveiled in the U.S. market. The series not only has the independent television model, is also equipped with Blu-ray disc drive set-top boxes.
Sony’s chairman, president and CEO Howard? Stringer (Howard Stringer) said: “I am pleased to announce this to the rapid development of Google’s open source Android platform and Sony in the field of TV design and technology unmatched combination of professional strength of the unique cooperation projects. ‘Sony Internet TV’ accession will further enhance Sony’s comprehensive lineup of TV products, and experience the pleasure of television and interactive capabilities to a higher level. “
Logitech will launch a new companion suit, Google will bring existing HDTV TV home entertainment systems, and various brands of high-definition television and set-top boxes to easily achieve integration. Partner sets will use Logitech Harmony? Remote technology, will provide with a keyboard and remote control functions move. Logitech also plans to launch for Google’s high-definition television camera and video chat technology, and increase the navigation and control options, including smart phones into Google TV and home entertainment systems, advanced control applications.
Logitech’s president and chief executive officer Gerald? Quindlen (Gerald Quindlen), said: “We are already cooperating with Google TV, Google TV because of the vision and Dell Inspiron 6400 Battery we support an open platform for digital living room consistent with the strategies of new entertainment experiences. Google TV helps users check all content, Logitech was able to help customers experience seamless control of content. We seek to continue to work with Google and developer communities to create is still in people’s imagination Among the new Google TV experience. “
Intel Atom CE4100 processor will power the Logitech and Sony equipment. Intel President and CEO Paul? Otellini (Paul Otellini) spoke highly of the cooperation activities, and that television has been “re-invention.” “Today marks the history of human development in television TV taken to the smart new step. Benefit from the development of microprocessors and the Internet, television is the direction towards the intelligent. Traditional television will be unlimited amount of seamless integration of Internet content so that all viewers can decide the content and viewing time. in support of Intel microprocessors, the television also follow Moore Theorem continuously forward. “
DISH Network also as a key Google partner for Google to provide advanced television overall research and development, bilateral cooperation began a year ago, and already has more than 400 DISH Network and Google beta users. Based on the ongoing trial of feedback, DISH Network Optimization Google and the Google TV experience to traditional television, digital video recorders (DVR) and seamless access to Internet content.
DISH Network Chairman, President and CEO Charlie? El root (Charlie Ergen) said, “Google’s next television marks a revolution in television, and we are excited to become Google’s first partner, this experience will bring us users. Only DISH Network on Google TV users can enjoy the traditional television, digital video recorders (DVR) and the integration of Internet search, easily find what they need, and unified management of their entire TV viewing experience. In addition This integration can allow the integration of the leading developers to create newer and more interesting applications to enrich the TV viewing experience “
Best Buy retail experience will contribute to cooperation projects and the provision of consumer experts, Google TV equipment later this year in the U.S. Best Buy stores to sell. Best Buy chief executive Brian? Dunn (Brian Dunn), said: “Every day, our 180,000 blue shirts (Blue Shirt) shop staff (Best Buy’s sales staff are at work wearing a blue shirt ) and the Technical Support Group (Geek Squad Agents) are providing services to our customers so that they get the best home theater experience. so we are thrilled that Google TV such as the Smart TV will bring customers new excellent experience, we are committed to display in our store this experience to ensure that customers can fully understand the experience will bring them new products and services. “
Finally, Adobe Flash Player 10.1 will be directly integrated into Google TV in the Google Chrome browser, so the audience can experience the rich Flash content of tens of millions of pages, including games, animation, applications, video, audio and other content. Adobe president and CEO Shantanu? Narayen (Shantanu Narayen) said: “open Internet ecosystem provides endless creative opportunity. Flash Player 10.1 whole experiences further browsing and compatibility, expanded smart phones, tablet PCs, Internet and network television in this rich experience. We are very honored and shared vision of achieving the best network experience of other industry leaders in a Google co-sponsors of television. “
Developer Opportunity
I / O conference presentations emphasized the developer owned by Google TV coming together to create this unique opportunity. Today, Google announced that the company will soon release a set of applications for network TV application programming interfaces, to encourage Web developers set out to develop a unique network for TV applications. Later this year, Google also released Google TV HP pavilion dv9000 Battery applications to support an upgraded version of Android SDK mobile development platform.
Google also plans to open up Google TV source code, in order to promote industry innovation, and help other developers to benefit from the project. Google TV’s long-term goal is: with the entire developer community cooperation, and jointly promote the living room entertainment industries, to create a new generation of TV viewing experience.
Of Things To Build A New Platform Nokia And Intel Push Open Source Networking Platform Meego
Of Things To Build A New Platform Nokia And Intel Push Open Source Networking Platform Meego
Of things to build a new platform Nokia and Intel push open source networking platform MeeGo
Today, Nokia announced that it would Maemo communication systems with Intel’s Moblin merged to enable the new name MeeGo, handed over to Linux Foundation for Management.
It can be said that this is a Linux operating system family of two Dell Inspiron 9300 Battery smart merger of Nokia’s Maemo is built on open source components of the desktop computer architecture platform, is a network system architecture to build an application and innovative technology.
MeeGo inherited separately terminal equipment to master the underlying architecture and the outstanding advantages of the two giants genes, the operating system integrates two of their respective Linux computing environment (Intel’s Moblin and Nokia Maemo), for a variety of computing devices hardware platform designed to including man-portable notebook computers, the Internet book, tablet PCs, multimedia phones, network TV and in-car infotainment systems, aiming at the challenges to steal the show in Google, Apple and other device platforms and operating systems.
Maemo community, according to Chairman of the Committee Valério introduced, MeeGo combines the advantages of both Maemo and Moblin is an open architecture for multi-processor platform, MeeGo retained the Moblin core operating system, and support a wide range of device types and a rich user experience , and combined with Maemo’s influence in the mobile industry, as well as software developers have been widely used framework for Qt applications and user interfaces. Developers can now write MeeGo with Qt Dell Inspiron 6400 Battery.
Technically speaking, MeeGo will drive future mobile Internet era. At the meeting, Nokia stressed: “The most important feature of the network platform is open source, open wide the door to welcome friends, so that more of the ISV, SI to obtain business opportunities.”
Indeed, MeeGo get to the large number of ISV, SI, as well as operators sought after, at present, the network platform, has been the concern of telecom operators Orange, Telecom Italia has also begun and Intel will jointly develop next-generation operating system, Internet and MeeGo Network TV services, also revealed that there are also MeeGo partners to develop support for e-government, e-health care, television commercial, home automation, remote education and remote video surveillance applications.
Structure from the MeeGo view map and related information, MeeGo is divided into three layers: the kernel from the Moblin-based OS base layer, MeeGo UI framework and other services in the middle layer, and the user experience for different devices reference design.
The application of MeeGo will leap, the original Moblin and Maemo applications can run on MeeGo, the nearly-based MeeGo Qt, Webkit development and application, a number of Runtime on top of the applications. At the same time, industry analysts say, from the perspective of the hardware chip, not only to support after the merger MeeGo chips based on Intel architecture (which is in the notebook, the Internet present, MID and other areas to be widely distributed application processor), also supports the ARM chip , while the ARM chips are widely used in smart phones. This will increase the MeeGo a unique appeal.
Obviously, MeeGo is to promote home, car, office and a variety of portable devices to seamlessly communicate and establish a platform for Dell Inspiron E1705 battery interconnection system, he can be applied to the Internet as well as the infrastructure platform. In addition, from the developer’s point of view, Maemo based on Linux, on the ISV, SI market in the future to open up infinite possibilities, “the use of a greater degree of freedom that can support the entire device.” Valério says.
Conference, Cisco pointed out that the latest, free and borderless access solution is how to break the time, place and equipment constraints, to help customers accelerate business development speed; as well as help you understand how Cisco’s products and services, localization, etc., to help customers reduce total cost of ownership, access to more cost-effective solution.
The concurrent launch of the second generation of integrated services routers ISR G2, is a milestone in non-border network infrastructure products.
The solution of the most prominent feature is available to help enterprises and telecommunications carriers to simplify and expand the network to deliver on-demand business services to meet its affiliates in the video and collaboration applications needs. It as a Cisco network infrastructure without borders a natural component of the routing, switching, wireless and security technologies into a more tightly integrated into the network infrastructure, enabling enterprises to more efficiently increase the video, collaboration, and other network services, applications, and across the enterprise to provide these services. The use of borderless networks, information technology managers can more easily manage, expansion, management and protection of the network, while users, devices, applications and business processes to achieve closer co-ordination between.
Cisco Wireless, Security and Routing Technology Business Unit Brett Galloway, senior vice president said: “The network has always been the core of Cisco’s business development. We are in the network has a long history of innovation field, and always with excellence. We will continue through the unremitting efforts, provide customers with video, collaboration, virtualization and mobility of the new features, while the ISR G2 router product line will significantly enhance customer take full advantage of these key business and technology. In view of the network for the client’s key strategic significance and importance of the our core network HP pavilion zv5000 battery in Cisco’s overall business will continue to maintain an important strategic position. “
Solutions for the Internet Age without borders links:
Cisco ISR G2 is a complete router product line, designed to help businesses achieve virtual office security and economy, efficiently provide a range of concurrent services and applications in order to ensure mobility, to achieve customized applications, providing security and collaboration, such as Cisco Network True (TelePresence), video streaming, and digital signals and scalable rich media services.
Cisco 3900 Series Integrated Services Routers: As ISR G2 product line’s flagship product, 3900 Series offers high availability, outstanding investment protection, outstanding performance and excellent scalability, while through the intelligent integration of market-leading security, exchange , unified communications, video, wireless, WAN optimization and application services for enterprises unprecedented total cost of ownership savings and network flexibility.
Cisco 2900 Series Integrated Services Routers: As a mid-range of the ISR G2 Series, 2900 Series by providing market-leading security, switching, unified communications, video, wireless and application services, to bring outstanding value while also providing economic and efficient industry-leading investment protection.
Cisco 1900 Series Integrated Services Routers: Cisco 1941 is a compact, modular routers, providing a wide range of connectivity options, including the new 802.11n wireless LAN capabilities, as well as market-leading security, switching and wireless Compaq Presario 1200 Battery, and all Overall the use of desktop machines.
Cisco IOS Release 15: ISR G2 Series is equipped with Cisco IOS Release 15.0 (1) M, which is a new version of the software, providing enhanced security, voice, manageability, and IP services, can bring even more a consistent user experience and greater operating efficiency. License activation using a single communication can be easily software image management (to support more rapid deployment of network services without borders) to streamline operations and characteristics of options, while providing a trial version of software licenses.
Construction of Medianet Technology: ISR G2 series supports medianet technology to help enterprises and telecommunications carriers optimize the delivery of rich media applications. Cisco introduced Enterprise Medianet infrastructure support across the network to achieve a rich media content collaboration. In the ISR G2 support, medianet will be able to through innovative rich media applications to bring high-definition video experience on the next generation.
These new certification and training program will be launched by the end of 2009 in order to help IT professionals design, implementation and configuration of video and medianet solutions.
ASR 1002-F Router: Cisco has also for its aggregation service router ASR 1002-F introduces a new platform for non-border network solution provides a small and highly secure WAN Fabric together, and enterprise WAN and Internet edge support. The new Cisco ASR 1002-F router ASR 1000 series fixed-configuration version of a.
Smartphone Platform Profile: Google Android-Aarkstore Enterprise
Smartphone Platform Profile: Google Android-Aarkstore Enterprise
This profile looks at Google’s Android platform, an open source software platform for mobile phones, from a mobile operator, handset manufacturer and developer perspective
HTML clipboard
Table of Contents :
Executive summary
In a nutshell
Ovum view
Significant momentum in the last 12 months
Challenges for Android ahead
Android handset shipments to reach 72 million by 2014
Android needs to demonstrate it can deliver differentiation
Commercial developers need to be profitable
SWOT analysis
Strengths
Mobile operators
Handset manufacturers
Developers
Weaknesses
Mobile operators
Handset manufacturers
Developers
Opportunities
Mobile operators
Handset manufacturers
Developers
Threats
Mobile operators
Handset manufacturers
Developers
Customer base
Mobile operators
Handset manufacturers
Technology overview
Android is built on Linux and a derivative of Java
Limited support for native development
Google has built its own version of Java
Android releases
List of Tables
Table 1: Open Handset Alliance members
Table 2: Android handsets in the market
Table 3: Android platform releases
List of Figures
Figure 1: Android shipments 2008–14
Figure 2: Overview of the Android software architecture
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The Android Platform: What to Expect
The Android Platform: What to Expect
The latest iteration of the Android platform was released about a month ago. Satisfying immense curiosity with such prominent features as JIT compiler and Flash player which allowed to increase the overall performance of the system and optimize a user’s experience with it, Android phones owners are ready to dwell on the next iteration and make guesses about what fabulous features coming from the Google labs to expect.
Instead of promising remarks and significant pauses that would only contribute to the interest and stimulate customers’ curiosity, the vice president of Google announced that the company is going to slow down the development rate. So, lots of people with Android phones who waited to download new features as small children wait for Christmas presents, can now share children’s sorrow as the holiday will be held once a year. Though the mentioned innovation does not cover the release of the next iteration called Gingerbread which is scheduled for this fall.
The strategic move is to solve the fragmentation issue which is one of the problems the platform is facing now. When Android developers are ready to present the latest iteration, most users still have some obsolete software installed. That’s why every next iteration should be compatible with previous versions of which Android 1.5, 1.6 cover almost half of the market. The upgrade delay is caused by hand-set manufacturers which need to upgrade their own UIs. Almost every producer has created its own features that were added to the basic Android configuration. The UI layers like that of Sense, Motoblur, Ninjablur should contribute to the uniqueness of some particular Android phone brand, single it out in a crowd and distinguish from other Android gadgets. However marvelous that customization can be, it seriously hampers the overall functionality of the Android OS, greatly slowing it down.
To deal with both issues Android developers will decrease the speed of delivering the latest adjustments into the system and will try to focus on the user’s experience. It is what the next iteration will be dedicated to. Google representatives mentioned something like following iPhone’s pattern, implying a more locked system which the iPhone or Mac enjoy now. It is a nice and wise idea as locked platforms are much more refined and pleasant than free ones. The only problem which can arise is that the Android platform was initially presented as free and open. And it is these features that are attracting millions of computer geeks all over the world. They like to change the system to their liking, in the same way they did with Linux. The total revamp of the marketing policy can be the first step to lose the Android’s free and open identity and thus turning into a simple knockoff of the iPhone.
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What’s the best laptop, netbook or tablet platform for you?
What’s the best laptop, netbook or tablet platform for you?
The desktop computer may not be dead, but it’s certainly suffering from life threatening wounds.(dell inspiron 9400 battery)
If the desktop crawled into its nearest field hospital, the triage nurse would have to think very carefully about whether to rush it into surgery, or to lay it down gently in a corner and wait for the inevitable.(HP pavilion zv5000 battery)
It’s impossible to ignore the rise of mobile computing over the past few years. Gone are the days where a notebook computer meant questionable performance and an astronomically high price.(dell latitude d400 battery)
Notebooks are only the tip of the mobile computing iceberg, and the market is quite confusing for anyone who’s looking for a portable PC. Besides all the different notebook form factors – desktop replacement, ultraportable and so on – there’s the increasingly popular netbook category to consider. And as if that isn’t enough, you also have to consider tablets and the new smartbook category.
NB: Smartbook is a registered trademark of Smartbook AG in Germany, but here we are using smartbook as a generic term for a device which falls between smartphone and netbook.
So which platform is right for you? We’ve put together a breakdown of each mobile computing platform, highlighting the benefits and deficits of each, so you can decide which platform is best for you.
The best notebook or best laptop for you
The notebook, or laptop, is the most widely recognised and understood mobile computing device available. Although there are several categories of notebook, they all share distinct similarities, often pertaining to the hardware platform that drives them.
The vast majority of notebooks are based on Intel technology, but systems based on AMD hardware are also available at the lower end of the market. Intel has pretty much dominated the notebook market since it launched the Centrino platform back in 2003.
Not only did Centrino provide notebook manufacturers with a great mobile computing platform to build on, it also made Wi-Fi the de facto feature that it is today.
There are basically three categories of notebook – desktop replacement, ultraportable and, well, general use notebook. The desktop replacement is, as the name suggests, an alternative to a desktop computer.
As such it will come equipped with a large screen, a full size keyboard, perhaps with a full numeric keypad, a powerful CPU and a generous complement of memory.
A desktop replacement notebook will be able to do pretty much anything that a full size PC can, with the exception of playing high-end 3D games (unless it’s a specific gaming notebook).
The downside is that battery life is generally bad, probably bordering on nonexistent. Even if battery life wasn’t bad, the system is likely to be so bulky and heavy that you wouldn’t want to carry it anywhere anyway.
The ultraportable category includes all those slim and sexy models that people like to show off in executive departure lounges, or in Starbucks while they’re sipping a decaf latte. An ultraportable notebook is generally well under 2kg in weight, with many dipping below 1.5kg. They tend to sport screens that are 13.3-inch or smaller, often with LED backlighting to ensure a thin casing.
They often sport low or ultra-low voltage CPUs to ensure that the most time can be squeezed out of the thin and light battery. And they tend to be the design highlight of any notebook manufacturer’s range.
The most obvious downside of the ultraportable notebook is that all that thinness, lightness and gorgeous design comes at a price, and usually a pretty high one.
Also, those low power chips aren’t designed for heavy duty use, and can start to struggle under the weight of excessive multi-tasking. And let’s not forget that the supermodel-thin chassis doesn’t leave much room for features, with many ultraportables having no optical drive and very limited connectivity options.
Thankfully, there is a happy medium, in the shape of the general purpose notebook – the kind of workhorse machine that’s bigger and heavier than an ultraportable, but far smaller and lighter than a desktop replacement. Also, while it’s not as super-powerful as a desktop replacement, it can be far more well endowed in the processing department than an ultraportable.
General purpose notebooks tend to sport 14 or 15-inch screens, along with full sized keyboards, integrated optical drives and plenty of connectivity options around the chassis. They generally weigh around 2.5kg, which means they’re noticeably heavier than an ultraportable, but still light enough to be carried around in a backpack.
It’s always worth taking a close look at the specification of a general purpose notebook though, since some models that look like bargains are often equipped with ageing and underpowered hardware. As a general rule of thumb, anything with an Intel Core processor and upwards of 2GB of RAM should be able to cope with most things you’re likely to throw at it.
You should expect to see a DVD writer built in, at least three USB ports, integrated Wi-Fi and possibly Bluetooth. It’s pretty common to see a webcam built into the lid to facilitate video conferencing too. There was a time when a well built notebook with those features would have set you back over £2,000, but these days you can pickup something from the likes of HP or Samsung for around £600.
The netbook
When Asus launched its Eee PC back in 2007, it created a whole new product category that took the tech world by storm. Within a matter of months, pretty much every technology company was rushing out a netbook product, to try and grab some of the new market share.
However, whereas the original Eee PC was designed to be a very basic mobile computer at an affordable price, the netbook has evolved into a larger, more feature rich and ultimately more expensive device.
The important thing to remember about a netbook is that no matter what size it is, or how good the screen is, it’s still limited by the hardware inside it. Most netbooks come equipped with Intel’s Atom processor and are limited to 1GB of RAM – the reason for the meagre complement of RAM, is that in order to qualify for a cut price “netbook edition” of Windows, Microsoft insists that a netbook can not ship with more than 1GB! Of course that doesn’t mean you can’t upgrade the memory post purchase.
But even with more memory, a netbook is still suited to basic computing duties, such as email, web browsing and basic document creation. So, if you’re looking to buy a computer that you can use to, say, edit your home movies and photos, a netbook simply won’t be up to the job.
AMD is also hoping to gain ground in the netbook space with its Vision range.
In many respects a netbook is best suited to those who have access to another, more powerful computer. That way the netbook can be used when you’re out and about, or relaxing in the garden, but when you need to do something a bit more heavy duty, you can use something with a bit more juice.
More Dell Tablet Articles
Social Media Marketing – Dominant Platform for Internet Marketers to Rise
Social Media Marketing – Dominant Platform for Internet Marketers to Rise
While many online marketing mediums attract only few sections of online users, it is the social marketing platform that helps the businesses reach out to all categories of potential clients. Until a few years back, companies used to advertise their products and services at social clubs, functions and just about any place where crowds of people would assemble. Today, people have found a new way of socializing through online social networks. Businesses thus have an alternate and better solution to reach their customers.
Social media marketing is popular because:
- It is an inexpensive way to publicize business products and services among people
- It is an effective way to build long-term relationships with people, thereby leading to high conversion rates
- It takes one’s business to people living beyond geographical boundaries
- It offers quick turnaround by almost instantly driving traffic to one’s business website
Read further to learn more about the power of social media marketing.
Top Social Media Marketing Platforms
Facebook is one of the leading social media networks targeted by internet marketers to promote their business and build professional networks. Here are some marketing methods often adopted on Facebook:
- Creating business pages and posting regular updates can drive Facebook users to your business website.
- Creating groups and inspiring the Facebook users to join them. These groups can be about business products and services.
- Creating fan pages, and using status updates and features like the âLike button’ can further help one in business marketing.
Twitter is better known as a micro-blogging network. Here are some ways to use it for business marketing:
- Personal branding by getting connected to others and becoming accessible to them.
- Using viral marketing techniques by letting others tweet about your business posts.
- Setting up Twitter feeds to inform about new products and service updates.
- Providing live coverage of business events related to your company on Twitter.
- Finding prospects for your business by conducting keyword based searches on Twitter.
LinkedIn is a social media network that allows its registered members to maintain the lists of people they are familiar with, personally or professionally. So, how this network is used for social media marketing?
- As you keep networking with people on LinkedIn, your visibility on this social network platform increases.
- A public profile can be created on LinkedIn. Considering the popularity of LinkedIn with Google and other search engines, you profile has great chances of getting indexed online.
- One can also add his or her website or blog to the LinkedIn profile so that it gains popularity with growing individual networks
There are many other popular social networks like Digg, YouTube and MySpace that can be used more or less in the same ways as described above.
 Building Relationships
Social media marketing is all about building relationships with as many people as possible. It is easy to grow your network on social media platforms, but it is important to keep people interested in your presence. Here are some ways to do so:
- Employ a full team of individuals to communicate with people in your network. This should include making new friends, joining groups, participating in discussions, reading blogs and so on.
- Be real and honest in approach. Don’t create fake profiles or write fake comments on social networks.Â
- Help others in solving their queries by offering suggestions and guidance.
- Have an insight view of what people in your network have to say about your business products and services. Don’t forget to ask people for their feedback, as it will help to analyze your ROI in social media marketing.
 It is important to be influential, yet social in your approach to make benefits out of social media marketing. Social media is a great platform for independent professionals and entrepreneurs to market their business, so make sure you use it wisely.
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