Avoiding Pitfalls of Social Media Marketing — Imagination and Inflation-beating Social Media Marketing

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Avoiding Pitfalls of Social Media Marketing — Imagination and Inflation-beating Social Media Marketing

SMM or Social Media Marketing seeks to combine natural skills, expertise, and social media skills allowing us to take full advantage of the Social Web.

Marketing is what most of us do all day long, and Marketing in the beginning was simple word-of-mouth conversations that has brought together sellers and buyers for thousands of years. Experience is what reputations were built on. With the introduction of modern advertising, mass communications, and public relations, the individual conversations that drove the sales cycle were all but buried. As mass communication developed and grew, so did the control of the Marketer. Each tag-line, professionally created ad, and PowerPoint slide deck exerted control of the message into the hands of the Marketers.

Now the pendulum is swinging back: The fundamental value of the individual is once again part of the landscape, pushing control to the ad-hoc communities created online and collective conversations that are created with ease on the Internet. The social Web is bringing the voices of customers to the forefront. Facebook, MySpace, and LinkedIn have huge social communities. These along with Micro-blogging, on sites such as Twitter and Seesmic, together with photo and video sharing, are in essence shouting the customer messages. As a result, some Chief Marketing Officers now find themselves in a tough spot. Anything that comes into the path of the consumer can be restated, remixed, and published. Now markets, at all levels, are dealing with the changes and fragmentation of traditional channels with the addition of the prospect of having an outright takeover of the communication message by the customer. When they agree and boost your message, it is the wonderful, but if they do not, things look bad real fast.

Building on the individual freedom and empowerment that the Internet is known for, consumers are actively talking online with each other, to share stories and information about anything and everything from toys and tools to food and drink. As they do so, they are amplifying and reinforcing marketing efforts or beating marketers at their own game by simply sharing their experiences and thoughts with each other. Because customers seem to trust conversations between each other a lot more than advertising, markets are now finding their advertising message held up for verification on a routine basis and the agencies and public relations firms have little, if any, control over this. This is a game changer – for these industries who are used to being in control.

This series of training will show how to properly use the Social Web and allow marketers to gain the skills needed to effectively take advantage of the opportunities, by adopting the behaviors that power the Social Web, enabling them to build business and marketing plans. It’s about an odd paradox of gaining control while giving up control. You cannot control social conversations, however, you can become a respected member and valid resource of the social communities that matter most to you. This training will help you realize and put to business use the powerful connection that exists between participation and influence, and to embrace what is coming next. You will see solid examples and trends and get the encouragement needed to plan ahead.

This article is part of the �Commanding The Social Web� article series, offered to the public, at no cost, and can be effortlessly found on the Internet. I know you will want to discover and understand the entire series, to seize the success that can be yours from your interaction with the online community. You will be choreographing your own success on the Social Web.

The Benefits and Pitfalls of Internet Marketing

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The Benefits and Pitfalls of Internet Marketing

The information superhighway-or what we commonly know as the Internet-is built as a network of reliable information resources. With the Internet used in conjunction with computer system applications, the transmission of useful information is faster, more accurate, and such information can be accessed by almost anybody who needs such information for their personal use and other purposes it may serve them.

That is the Internet before on its early years of existence. Its rapid development, along with the clever minds of webmasters and Internet geniuses, paved the way for the innovations that changed the way we live in this world. Internet is not just for pure information dissemination or transmission of useful data-it now changed the way we do business in the 21st century.

The business community nowadays is now bombarded with many opportunities of earning through the Internet. The traditional conduct of business such as getting necessary permits from the city or state government, building physical structures as the ground of business, and advertising through local newspapers and large billboards on interstate highways is now held at the helm of the Internet. You need not visit the licensing division of the city or state government, find stalls where you can offer your products or services for sale, or advertise your business through local newspapers or large billboards.

All you need is your personal computer connected to the Internet, some effective market strategies, some funds, and some self-confidence that you will succeed on conducting business over the Internet.

Internet marketing offers sudden boost on your home-based business for several reasons.

1.  As previously mentioned, you do not need to secure necessary permits from city or state governments or find structures for your business. You just need to create a website for several dollars (site design template and domain name registration), and you now have an online shop where you will be able to display your products or services for sale. In fact, you have the chance of getting clients outside the area of your business operation.

2.  Advertising your products or services for sale through the Internet is relatively cheaper than advertising through local newspapers and large billboards. Advertising your home-based business online can attract more potential clients compared to local advertising. Moreover, you can also earn additional revenues for your home-based Internet marketing business from advertising the products or services of other Internet-based marketers through advertising affiliate programs.

3.  The Internet is not just for Internet-based marketers who have products or services to sell online. In fact, there are various home-based business opportunities over the Internet that do not require products or services to sell, such as joining an affiliate marketing program, writing articles for online marketing websites, reading and responding to paid emails, answering paid surveys, and others. There is just a wide array of earning options for you over the Internet.

Because of the huge opportunity provided by the information superhighway, millions and millions of people are now getting online to promote and conduct their home-based Internet marketing business. Moreover, there are now hundreds to thousands of stories about individuals who have already made millions of dollars online and still making hundreds to thousands of dollars within weeks.

However, just like the traditional business, there are also hundreds to thousands of stories about individuals who have lost almost everything through Internet marketing because of several reasons. First, they failed to plan their home-based business carefully. Without proper marketing strategies on what type of home-based business they want as well as how they will promote it resulted in losing the shirts of their back instead of getting a new one every now and then.

Second, they failed to understand the basics of Internet marketing. All they know is that Internet is a “pool of thousand to millions of dollars”. Despite of the opportunities given by the Internet to aspiring online marketers, their success will still depends on how they will handle their business over the Internet. You will just be as good as a “fool” if you do not understand the fundamentals of Internet marketing-it has still two faces: profit or bankruptcy.

The Internet provides a huge opportunity on earning substantial amounts of revenues for your home-based business. However, the success or failure of your Internet marketing business will still depend on how you want it to happen. The choice is yours to make.

Related Internet Marketing Articles

Avoid Pitfalls of Social Media with Help from a Virtual Assistant

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Avoid Pitfalls of Social Media with Help from a Virtual Assistant

While the power of social media is undeniable, social media also present many pitfalls that companies should avoid.  A virtual assistant can help companies avoid the pitfalls of social media.

Social media are powerful tools for reaching consumers for various purposes.  It really seems that social media present the future of PR, marketing and even advertising.  But as much as social media present companies with powerful communication channels that the companies can take advantage of, they also present pitfalls that many companies should avoid.

One of the pitfalls of using social media is the practice of spamming.  Many companies can’t veer away from the practice of spamming because it’s the only way they know how to advertise online and take advantage of social media. Spamming is a big NO-NO in social media marketing. Spamming is practiced by companies that do not want to invest time and effort into intelligent social media marketing.  If your product has value, do not cheapen it by resorting to spamming.

Another pitfall some companies fall into when using social media is talking without listening. Some companies still treat social media like traditional media. They use social media to simply broadcast information. Social media are most effective when they are used as two-way communication channels. This means that a company can use these communication channels as feedback mechanisms to help them gain insights on what the consumers think about their products.  Social media can also help them gain insights on what the consumers want and need.  By talking without listening, a company will seem impersonal as well as disinterested in the clients.  If the company has no intentions of engaging clients, then the company should consider other media aside from social media.

Not providing value is also a mistake people and companies commit when using social media.  There is so much you can do with social media but all these uses can only be truly beneficial for your business if you yourself offer value to your followers. By providing value, you gain more followers and also develop brand loyalty.

A virtual assistant can help you avoid spamming and all the other pitfalls of social media because they can create valuable content for you, and engage clients in meaningful discussions. The interaction with the consumers then becomes more personal, sincere and valuable. With a dedicated VA working on your social media accounts, you have someone who is paying attention to all the tasks that need to get done to gain the full benefits of social media.

Five (5) Major Pitfalls Of Ad Copywriting And What You Can Do To Avoid Them

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Five (5) Major Pitfalls Of Ad Copywriting And What You Can Do To Avoid Them

For all of us involved in advertising the challenge of producing that one piece of copywriting magic that sends our sales soaring is never far from our minds. Face it, copywriting is not all about aesthetically pleasing language, it is about sales. The most aesthetically pleasing copywriting is not necessarily the most persuasive that will produce the greatest sales. More often than not, simple language is what produces the most sales. This, in no way implies that you should abandon your artistic abilities when writing your ad copy.

Great copywriting demands discipline, imagination, creativity and hard work. You will not become a great copywriter overnight. Even for the best of us, it takes time to master the skill of ad copywriting. With hard work, dedication and purpose you will be able to acquire the techniques that will have you producing great ad copy.

In this article you will learn about the pitfalls you must avoid if you wish to improve your ad copy:

Wrong or Misleading Information

There is nothing worse than an ad copy that misrepresents it products or services. The only person it hurts is you. Yes, you make a few quick bucks but misleading information will eventually destroy your credibility.

Solution: Thoroughly check the facts of your copy before submitting it.

No call to action

Many times we are guity of producing great ad copy be omit the call to action. You must tell your readers exactly you expect of them, whether to sign up to your mailing list or buy your product. The call for action is what turns visitors into customers.

Solution: State precisely what action you want from your readers

Sexist language

Sexist or gender specific language can be offensive to people and will only serve to alienate your readers.

Solution: Use gender-neutral phrases. Use of plurals is also recommended.

Alienation of Readers

Your audience should always be the primary focus of copywriting and thus your writing style should reflect that of your audience. Unnecessary words and phrases will confuse your audience and take the punch out of your ad copy.

Solution: Avoid the use of technical jargon. Simplicity is the key to effective communication. Make sure your copy is concise. Don’t speak over the heads of your readers or try to impress them with words and phrases they do not understand.

Emotionless Language

Emotion is the central nervous system of copywriting. People buy on emotion not words. Bland copy does not appeal to the emotion of your readers. To write emotionally charged copy that creates an attachment between your readers and products you must first understand your customers needs, moods, personality and desires.

Solution: You must try to understand what motivates them into buying your product. Get to know your customers and understand what motivates them into buying your product. Appeal to the emotions of your readers. Emphasise with your customers.

If you keep those tips in mind when preparing your ad copy, you will see significant improvements in your copywriting.

Related Copywriting Articles

Ways To Sidestep The Biggest Twitter Marketing Pitfalls

admin    Twitter Marketing     Biggest, marketing, Pitfalls, Sidestep, Twitter, Ways

In the last several years, Twitter has strengthened considerably as a social forum, and it is still growing at a faster pace. Creating a unique brand, building up a database of prospects, and making money from it are all possible with the powerful Twitter concept, and online marketeers have learned this now. However, there are fundamental steps to take in order to realize a profit, as well as to steer clear of potential marketing gaffes.There are several common mistakes made by marketers in their attempts to advance their products in Twitter. These are simple mistakes, and they can be easily sidestepped. We will discuss in this article how to avoid making these kind of mistakes so that Twitter as a marketing tool helps you achieve great online success. It is inevitable that mistakes are made, but we can learn from them to our future benefit. The nice part is that you can learn from somebody else’s mistakes, rather than making them yourself, which is why I am warning you about them now.If you are entering the world of Twitter for the purposed of promoting your business, make sure you keep your business and personal life separate- avoiding tweets like “hanging out with friends”. Amazingly, it’s a blunder that many marketers make while twittering, despite the fact that such tweets are amateurish and sloppy. Your potential business clients are indifferent to who you socialize with during your off-time. They only want to hear from you if the information is relevant to what they are looking for or needing; if your message will not benefit them in some way then they do not want to see it.Keep in mind that sometimes less really is more.While it’s a good idea to make your business more personable and help your customers know who you are, it’s important to do so in a way that does not damage your reputation. You do not want to give your customers information about your personal life at any time, but you should keep them updated with tips, techniques and other beneficial information. You want to maintain a strong, professional persona that your customers will be inclined to turn to when they need help.But it would be a mistake and seem arrogant to make your posts only about you. Your followers must appreciate that you are a marketer to be trusted. Your customers main concern is finding out how they can benefit from what you are offering. Instead of just being too occupied by yourself and your product, show them what they can get out of your offer. Highlighting your offer’s features is great, but it is more important to zero in on what the benefits will be. And make every attempt to be interesting and not too serious, or you’ll be as boring as some unfortunate others. You don’t want to come across to your Twitter followers by coming across as boring and dull.Don’t put a corporate face on your Twitter account, that’s a big mistake. When your prospects see a corporate logo, they feel that you are nothing but your business, and won’t even take a look at what you have to offer. People will respond and react to another human, not a lifeless company logo. Your product or service will be better served if your followers feel that they have a personal stake in how successful you become. What it all comes down to is giving your potential customers the feeling that you aren’t just there to sell them something, and that if they do choose to buy from you, they would be working with another person, not a computer. But many people confuse this for being a snob. If you make the mistake of appearing too aloof on Twitter your reputation is toast. Always remember that Twitter is a social destination, and should always be treated as such. Interact with other Twitterers here, connect with them and talk without having a promotional tone. You need to really listen to the problems that people present and help them with real solutions when you can. Your best marketing can be done on Twitter by instead serving others.

Social Media Pitfalls: 5 Lessons Learned

admin    Social Media Marketing     Learned, Lessons, Media, Pitfalls, Social

Allow me to introduce my friend Jordan Kasteler also known as Utah SEO Pro. His background is in organic search engine optimization, which has been doing professionally for 4 years now, and has stayed pretty focused on that and has’t delved much into paid search at all. But as of late, he told me he has been playing a lot lately in social media and there are quite a few things he has learned. He also told me that there were quite a few things historically done he wishes he could erase. He doesn’t want to look like an idiot, especially to the SMOs, but what he wants to do is save a few headaches for people getting into social media. Today I am going to take what Jordan has taught me and I’m going to focus primarily on Digg because, it seems to be the most complex social media site out there due to its sophisticated algorithm. I am going to write his exact words, of course with his permission. So everything below will be straight from Jordan, which is some great insights on Social Marketing.

Mistake #1: Abusing self-promotion

For the past year and a half to two years I’ve had social media accounts but I never used them. If I did ever use them it was just to submit some of my own blog posts or my company’s blog posts too.

Let me note that self-promotion isn’t bad all the time. If you’ve established an authoritative status in a community or are a power-user then you are more likely to get away with it if you do so sparingly. Nobody likes a self-promoter or person who is greedy. It is essential to contribute to other people and help them promote their stories. Karma comes full-circle when it comes to social networking.

Mistake #2: Not understanding the scope of the site or the community in its entirety

I’ve heard a lot of social media experts suggesting to take a look at the site and community before you register to understand what it’s about. That advice is half the battle but before you can really understand what it’s about you have to observe, participate, and test significantly. My mistake was not knowing that the one community perceives things differently than other communities.

For example, Digg.com hates SEOs. I learned this by my low response on SEO articles submitted. Good thing I was currently operating under the name “jordankasteler” instead of “UtahSEOpro”. This could have been bad had I started participating with the name “UtahSEOpro” and then realized, after much wasted time and effort, that none of my stuff will ever get promoted because nobody likes me.

Another example happened lately on Mixx.com. I submitted one of my own articles to a group on Mixx that had a rule strictly against self-promotion. Needless to say that didn’t go over well.

Moral of the story here is know the community, know the rules, know that goes hot and what doesn’t, know who’s hot and who’s not and imitate them.

Another tip is to seek out niche communities that aren’t as big as say Reddit, Digg, Delicious, or StumbleUpon. There are niche sites like sphinn.com for Internet marketers, Sk-rt.com for woman, and Hugg.com for nature lovers. Relevant content in niche communities can drive more traffic and links than broader communities sometimes.

Mistake #3: Not having goals When I very first started using Digg used it almost as a bookmarking service. At the time, I probably didn’t even know the difference between Digg and Delicious. When I found a site I liked, I submitted it to Digg not considering or caring if the community would like it or not or if it was news worthy. What a horrible waste, I now have 70+ submissions and only a small percentage of them are actual quality content that I’ve submitted with intentions of promoting news worthy or remarkable article, video, or image.

Start by creating goals for every piece you submit. Your goals should be to promote everything you submit and do so with pride. If you submit low-quality content then you’re a low-quality contributor and the community will recognize it quickly. Don’t just submit and forget. Use a tool like Digg Alerter to watch your submitted content. If someone comments on a post then respond back to them whether the comment was positive or negative. The key here is to engage with the community and try to start a conversation. Comments are a good quality indicator of a post so this is an important part detail. If you don’t have a good response for the comment at least vote it up or down depending on the quality of the comment.

Mistake #4: Choosing quantity over quality when it comes to friends

Initial thinking of a newbie would be the more friends the better, right? WRONG! I’m not sure if this is recent with Digg’s new algorithm change or what but what I’ve found out is that the more friend you have the higher the threshold is for a story to go popular. My mistake was adding too many friends and not monitoring if they were voting for my content or not. After decreasing my friend count on Digg from nearly 500 friends to about 65 friends I’ve seen the threshold drop dramatically. For most social media sites you want to keep your friends very relevant to your interests and make sure that they are active users. Having non-active users, people who don’t appreciate your submissions, and people who don’t help you promote your submitted content is useless. I’ll go back to Karma here, if you’re not being active and helping others yourself then don’t expect your friends to do the same.

A wise thing is to constantly monitor your friend activity and trim down friends who aren’t beneficial to your success or not. This isn’t to hurt anyone’s feelings but if they aren’t going to play they need to get off the field.

Mistake #5: Not using RSS

I hate RSS when it comes to reading my news so I’ve stayed clear from it but I discovered that RSS is my best friend for social media. There are a couple reasons why. The first reason is if you’re contributing a lot of content, especially news worthy items, then timing is everything. It’s wise to subscribe to news sites like CNN.com or NYTimes.com so you can catch hot stories as soon as they are posted.

The second reason is that you can subscribe to what your friends are posting so you can help them promote their content without having to go to each profile and check up on them daily. It’s a huge timesaver and an easy way to keep tabs on your friend’s activity.

*BONUS Mistake* Not considering submission timing

There are certain times in each community where there are more eyes on the site or certain categories than others. Knowing those times and submitting during them is important. Generally, most people surf social sites in the morning or around lunch time during their break at work. It’s a good time to submit around then to capture people’s attention. It can make the different of whether your story goes popular or not.

If you’re up at 3:00 a.m. and you see a hot story pop up on your RSS reader from CNN then it’s probably not wise to save that until lunch-time the next day to submit because then you run the risk of someone else submitting it first. So be wise and use common sense.

Summary

Hopefully learning from my mistakes will help you avoid them in the future. I like to teach people the correct way of doing things based on my experience and hopefully you can take what you’ve learned and do the same.

5 Dangerous Pitfalls Of New Twitter Marketers

admin    Twitter Marketing     Dangerous, Marketers, Pitfalls, Twitter

Many new Twitter marketers fall prey to these simple mistakes that invariably sabotage their marketing efforts and dilute their Twitter followers.As Twitter continues to evolve into a major driving force for online marketers, many mobilize their Tweets for the purpose of driving prospective new clients and customers to their offers.Because Twitter is a social networking medium and not just a distribution channel for promotional copy here are a few pitfalls that you may want to avoid if you’re new to Twitter marketing. Many new Twitter marketers fall prey to these simple mistakes that invariably sabotage their marketing efforts and dilute their Twitter followers.1 – Using The Wrong Type Of Image On Your Twitter Profile –Why Are You’re Hiding?If you’re trying to create buzz on Twitter and attract people to your offerings the last thing you need is anonymity. Remember, Twitter is a “social” network; therefore people are attracted to following other “people”. If you have chosen an image for your Twitter profile that is not an image of a “real” person (preferably YOU), you have immediately rendered yourself “anonymous. People like to follow other people not logos, animals or innate objects. Use an image of a person to personalize your Twitter profile and attract others. Once people get to know you, gently move them toward your product brand and product logo for branding purposes but not a moment before.2- Using A Generic Twitter Page Design For Your Twitter Profile Page – A Sure Sign Of A Twitter NewbieFirst let me make something clear here… There’s absolutely nothing wrong with the default Twitter page designs if you’re going to be Tweeting about what you had for dinner last night or who you happen to think the most popular celebrity happens to be… however, if you’re trying to develop a following for commercial purposes I’m afraid that just won’t cut it. Take a look at the most popular profiles… they’re all personalized.Make the effort to personalize your Twitter profile. Make sure it is consistent with the message and the theme that you’re trying to convey. You can purchase a customized Twitter profile or have someone actually customize your Twitter profile to reflect the look and feel of your commercial offering.A generic Twitter profile when used for commercial exposure simply says one thing. “I don’t care enough to create a personalized profile to brand myself or my business”. In the mind of many “seasoned” Tweeters it also suggests that you may not care enough to handle the details required by clients or prospects that may be considering you for business projects.3- You Constantly Tweet Promotions And Advertisements – The Most Fatal Mistake Of All!Entering into the Twitter realm is like walking into a convention hall that’s filled with thousands of people, with a multitude of interest. Some of these people may very well be interested in your offers or services but some simply won’t be. Imagine walking into this type of environment, totally new, with no relationship ties established. You then proceed to stand on a table and shout promotional lines and persuasive statements about your offers in hopes to gain recognition and exposure. This strategy probably won’t go over very well.Think about it, do you enjoy being bombarded with commercial based conversations by friends and associates? Probably not… right? If you were to walk into that convention hall, stand on a table and begin shouting about your great product, service or offering that’s exactly what you are doing. Unfortunately, this is the default behavior of most Twitter newcomers. This will quickly get you tagged as a Twitter spammer. Avoid this behavior like the plague. Mix up your tweets. Throw in a little humor, a famous quote, a funny video and gently mix in your promotions. Get personal to develop new relationships that allow you to cultivate new prospects. Remember, Twitter is simply an introductory medium. The final objective is to encourage a visit to your web site and ultimately to your opt-in form. Here’s a better approach…Do your homework… search for Twitter conversations that reflect “mutual interest”, then simply approach a person or two, by contributing to the conversation. This approach lays the foundation for reciprocal conversation which could lead to new relationships and ultimately more business prospects.Don’t make the mistake of bombarding the Twitter community with a constant string of promotional Tweets about your products, services or programs. Twitter is first and foremost a “social networking” medium. A place to exchange ideas, exchange conversation and interact with others on subject matter that is of mutual interest. Do yourself a favor and mix up those Tweets instead of deploying a constant string of promotional copy.4- You Don’t Shortening You URL’s (hyperlinks) – “When You Use A Long Link Your Tweet Stinks…”This may come as a surprise to you but seasoned tweeters simply don’t use long URL’s in their tweets.One of the most fundamental reasons is based on the simple 140 character format limit. If someone wants to “ReTweet” your tweet, an extra long URL may be a hindrance to doing so… there’s simply not enough characters left to do so…URL’s that look something like this http://www.xxxxxxxxx/5555.aaabbbccc.html are simply a dead giveaway that you are new to Twitter and probably don’t understand basic Twitter etiquette. Use one of the many free services available to shorten those URL’s (like bit.ly), it’s easy, simply and will rid you of the neon light that flashes on your forehead and distinguishes you as a Twitter newbie!5- You Never Send Thank You Messages To Your FollowersOnce you began to gain followers, it’s always a good idea to send an instant “Thank You” message to those who have CHOSEN to follow you. Understandably, you may think that this is to laborious but there are ways to circumvent the time required to execute this gesture. Try automating the process with service like http://www.socialoomph.com which can cut down on the tedious task of following up with new followers and save you lots of time. This approach can also start the conversation.Try following these simple suggestions and your initial Twitter experience will be much more productive.If you find this article helpful, I’ll make a deal with you…. Tweet this article, follow me on Twitter and I promise to follow you back….. see how easy it is, you’ve already picked up a new follower. (smile…)

Online Marketing Pitfalls To Avoid How To Leverage Search Engine Results To Dominate Your Industry

admin    Google Optimization     Avoid, Dominate, Engine, Industry, Leverage, marketing, Online, Pitfalls, Results, Search

http://www.chetholmes.com/search-engine-marketing.php

There is only one place to be on the Internet – the first page of Google.  The best content and most relative information regarding your search appears there.  It’s a complex algorithm that has the final say in determining who and what gets the top spot.  The competition is stiff for this limited space and the competitive battleground is filled with a plethora of marketing promises, manipulation programs, and various methods that may or may not work.  In fact, some will get you permanently blacklisted and are considered illegal.  The search engines are all trying to provide the exact same thing – exactly what the user wants – current, relevant, high quality content, targeted to the key words used in the search.  Search engines don’t care about websites, and all search engines are getting better and better at sniffing out those sites optimized with tricks and methodology designed to fool it.  More rapidly then ever, constantly improving algorithms are being designed and utilized for detecting only quality results.  These same algorithms are targeting websites run by misleading marketers, internet gimmicks, and Black Hat Optimization and can ultimately shuts these sites down.

The major search engine companies, including Google, now employ a team of expert web detectives to stifle the Black Hat optimizers. If you have paid thousands of dollars to optimize your website and had little or short lived results you may be more familiar with a Black Hat optimizer then you realize. The frustration of wasted budgets and poor results from optimization do not have to be yours anymore.  There is an emerging trend to the natural and pure side of Internet marketing that you can leverage simply and affordably. We refer to this as organic or natural optimization. The Optimized Online Media (OOM) method is quickly emerging as the most efficient method to dominate the highest positions on the search engines without having to pay a monthly fee per term as you would with pay per click. Relying on your own accurate, high-quality content to drive the search engines back to your website, this method uses only white hat or organic optimization. In order to improve search engine results, Optimized Online Media leverages syndicated online media over a broad spectrum of search phrases. The goal is to drive highly qualified traffic to your websites with as many optimized search phases as possible resulting in increased company revenues. By creating the most relevant text results, exactly what the web crawlers are looking for, your content should never be defeated or banned by the search engine providers. Simply put, your SEM campaign has an infinite life and your website will never be banned as a result of tricky optimization. With such outstanding results, infinite shelf life, and the most relevant content available, we expect that OOM will soon be a common acronym like SEM or SEO.

Providing multiple back links to your website, which will improve your page ranking, is another of the keys to the success of Optimized Online Media. One example of back links are the embedded links in online articles that bring readers to your website. Along with specific keywords in articles, you can achieve higher rankings and increased frequency in Google searches through the three key benefits of this method: 1) acquiring page rank; 2) enhanced search result position; and 3) realizing increased traffic. Optimized Online Media is a huge asset to companies seeking a wider spectrum of visibility from relevant searches and a better ROI from their SEO/SEM campaign. For more information:http://www.chetholmes.com/search-engine-marketing.php

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Beware of Pitfalls With Internet Marketing Agencies

admin    Website Marketing Resources     Agencies, Beware, Internet, marketing, Pitfalls

Because choosing internet marketing agencies is the most important task of an effective internet marketing strategies campaign, you must beware of companies which are just affiliates or outsource everything. There are ways to distinguish this type of company from an internet consulting company that is not just a middle man so to speak.
Outsourcing is not such a bad idea except the majority of outsourcing comes from countries that are not an optimum choice because of the type of computer hardware and software being used may not produce files that are in a usable format for you or the language difference shows in the site and or literature.
These are all factors to be considered plus the major one that many times you cannot edit or make changes or the contract is void and the time involved to get things changed that are outsourced this way can burn up valuable revenue and allow leads to become cold. I have seen sites starting to hit a good traffic level and then crash and the site be down for 3 to 4 months, by this time you have lost all momentum and campaigns must be started all over again.
Another popular method that many internet marketing agencies use because there is so little start up cost or knowledge required is becoming an affiliate of a much larger company. The parent company usually offers website design, SEO, email marketing, PPC campaigns, data and list management plus many other services. All the agent you speak to does is pass information between you and the parent company and of course takes a percentage for this.
The highest and most consistent revenue generation is PPC because this is a daily expense which they will receive a percentage of the amount you spend and a PPC campaign can add up very quickly even during the testing phases.
The best internet advertising is usually not accomplished by companies that use these types of methods. Effective online marketing campaigns are established by a group of very creative, outside the box thinkers that will utilize methods and techniques in new ways to achieve results that can surpass any prior expectations.
When considering the amount of prospects you can reach online investigating internet marketing agencies needs to be at the top of your priority list. Using this information and some good investigation you can find internet marketing agencies that will help you achieve your goals.

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Spider Web Marketing Overcomes the Pitfalls of MLM

admin    Website Marketing Companies     marketing, Overcomes, Pitfalls, Spider

It was a rude awakening, as I jumped in only to find that success didn’t come as easily as I had been told. I wanted to work hard and was willing to, but the fact of the matter is I didn’t have enough leads, I didn’t know enough people, I didn’t know how to “sell”, My recruits kept quitting, so it didn’t go as smoothly as I had hoped.

As I experienced, there are some serious drawbacks to MLM. If there weren’t, every product sold would be through networks, and every distributor involved would be very rich. Not the case. Here’s why:

Shockingly, 99% of all MLM distributors lose money. The further down the line you go, the fewer leads there are available. It becomes a principle of scarcity. Too many predators, not enough prey. Basically, it becomes too difficult to search and track down more people to become involved, either as buyers or downline distributors.

Family and friends are not a reliable base for MLM success. No one wants to be hounded by their distant brother-in-law or old high school teammate to join up in the next big money making scheme or buy whatever wonderful irreplaceable product you happen to be pushing at the moment. Yes, your mother loves you, but she’s not going to make you rich.

Successful MLM also takes a lot of time, and a lot of talent. For being the part-time, work-from-home, independent moneymaker it is portrayed to be, any successful distributor must actually spend far more time to make the business viable. Industry “experts” will tell you that every second of the day is a potential time for marketing. No regular hours. No limits. Always ready with a pitch.

MLM is not your standard make-money-on-the-side job. For many, it becomes a lifestyle. Some have tried to incorporate spiritual principles. MLM “pep rallies,” training seminars, workshops, and retreats are the industry norm. Network Marketing has its own distinct culture, and financial growth is impossible without becoming part of that culture.

These four drawbacks become serious obstacles on the path to MLM financial success. Most Network Marketing Systems fail for some combination of these dilemmas, and until now, there hasn’t been any system that would allow distributors to bypass these hurdles.

However, a The SpiderWeb Marketing System allows business owners to overcome these obstacles easily and effectively. It is a network marketing system designed to create an efficient process for MLM financial success. Greater efficiency means less work, and more money.

The SpiderWeb Marketing System is based on principles that avoid the pitfalls of traditional multi-level marketing, where other systems fail.

Most ventures in MLM lose financially because clients, leads, and customers can’t be found. Eventually, the well dries up. SpiderWeb Marketing uses a highly developed Internet advertising strategy to actually bring leads to you. Instead of desperately trying to hunt down leads, the leads hunt you. Through SpiderWeb Marketing, clients are only contacted by interested leads. The frustrating search ends, and the money finds you.

The appeal of this system is that leads come to you. There is no more ruining important relationships by constantly nagging people to enroll. With The SpiderWeb Marketing System, you will never need to hit up friends and family, because, again, only the genuinely interested leads come to you.

One of the greatest assets of this system is that it does the work for you. It works while you sleep, so you don’t have to. The difference between it and other systems is that it will actually save your time while developing your business with no extra effort.

The SpiderWeb Marketing System is simple. No rallies, no spiritual-sales-enlightenments, no hand-waving testimonials. A simple phone call is all it takes, and then the money comes in. It is as simple as that. It makes money for you.

Since I joined The SpiderWeb Marketing System, my experience has been great and I am confident that I will continue to be successful because It is a brilliant business model that makes perfect sense, I am excited to gain solid leads, It has been wonderful so far, Kimball and his corporate staff have been very helpful.

There is no comparable system. Standard Multi-Level Marketing is hindered by several major barriers that keep you from becoming more prosperous. The SpiderWeb Marketing System ensures success by breaking those barriers in a way that nothing else can.

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