Terry Divyak has been an avid photographer for over 30 years. With publisher photos featured on two magazine covers, he was also featured in Photo District News Magazine as a winner in the Pro Division of PDN’s World in Focus Travel Contest. This work appeared in Photo District News February 2008 issue. His current project is the photography informational site, www.piqfire.com
Master the Art of Digital Photography
Master the Art of Digital Photography
Digital Photography is all the rage when it comes to taking pictures. Unlike convential cameras, the 35mm variety, you are able to view pictures immediately after you take them, decide whether or not you want to keep them and so much more. Also unlike 35mm cameras, digital cameras give you the ability to store your photos on a memory card, giving you the potential of taking literally hundreds of photos without running out of film.
The biggest advantage of digital is its flexibility. You will no longer need to carry separate cameras to shoot in black and white or color. Most digital cameras come with a knob or digital menu that allow you to choose how you want the picture to be taken. Additionally, digital is the only format that allows duplication with no loss of quality.
Digital photographs can be easily shared through email, jump drives and through the internet with onlin photo galleries where you can send share links to friends that allows them to view the photos or a slide show. I personally use Kodak Gallery.
In this article I want to give you digital photography enthusiasts some tips on making your experience as an amateur (who knows maybe some pros also) digital photographer even better.
If you are into digital photography, acquaint yourself with a product called Adobe Photoshop. You may have already heard of it, but for those who haven`t this is a powerful piece of software that allows you to edit your photos to your wildest imagination. To give you an example, you can make pictures more clear, and add words. These are just a few of the basic items you get with Photoshop. With the release of Photoshop Lightroom you now have a professional photo management system for your digital photographs. According to Rob Schoeben of Apple Computers Inc., “the Photoshop Lightroom is about pulling the beauty out of image. The new program helps users to browse and manage images.”
With any type of camera you will need a good lense. Without going into specific brands here are a couple of tips. Zoom lenses used in most digital cameras are insufficient for nature photography. Prime lenses offer the highest optical quality to digital photographers and Super zoom cameras are perfect to capture a sporting event.
As with all hobbies and other subjects you can find a variety of tutorials and books on digital photographty. Some include, “The Perfect Picture,” by Bryan E. Peterson which offers beginners a strong foundation from exposure to composition on DVD format, “SureShot System” is another DVD course from Big Picture Enterprises. The short course “Fundamentals of Digital Photography: Getting the Most Out of Your Digital SLR” includes audio CDs.
The power of technology has lent itself to make digital photography a wonderful and enjoyable hobby for all. With these tips and further educating yourself on the matter, you can snap (or is it record?) your favorite photo and make it look like a pro took it, in no time.
By: Bruce A. Tucker
Start Your Own Profitable Photography Business.
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Professional Sports Photography 101 Guide.
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A Great Illustrative And Professional Guide For Beginner, Intermediate And Professional Sports Photographers, With A Lot Of Photos, Product Information And Examples!
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Advertisement, Advertising Photography and the Target Audience
Advertisement, Advertising Photography and the Target Audience
Advertising is a vast concept. Around the world, over the ages, there have been millions and millions of advertisements. Some have been good; some have been bad. Some have been exceptionally good; and some outright nonsense or too loud. Some have been quite successful, while some have failed to strike any chord with the target audience. And then there are advertisements that have been good (and maybe exceptional) when it comes to creativity, but have failed miserably with the target audience.
It all boils down to one ultimate fact – how is the target audience reacting to the advertising photography. Be it any advertisement or any advertiser, success depends on how well the advertisement is able to connect with the consumers of the product, or the potential consumers. Success of an advertisement is measured on the basis of the acceptability by the targeted audience. The advertisement can be good or it can be bad, but unless it is successful, it is worthless.
An advertisement connects with its audience through the words used in it, and essentially through the pictures in it. Since the time of introduction of pictures in advertisements, advertisers have seen a powerful impact on the audience. And today, it all depends upon the picture, words used, size of the font, layout and design of the advertisement. Every element in an advertisement is a deciding factor and therefore quite crucial.
Now talking about the pictures, it takes a good sense of advertising photography, along with the thorough understanding of the target audience, to make high impact advertisement pictures. After a successful round of Advertising photography, the pictures then go for that professional touch with the help of designer software. But this is the latter stage. A job well begun is half done – and therefore it is quite essential to have good advertising photography.
Advertising Photography for ‘about Us’ Pages
Advertising photography encompasses different kinds of photography that have the same purpose – to communicate a message to a target audience. In this article, we will talk about advertising photography for the web site. Advertising photography for the web site is quite different from that of magazines and newspaper or static advertisements. The difference lies in the fact that the media are different. While the web sites come under the umbrella of online media, magazines and journals are essentially part of the print media.
Today, almost every company has a web site. And one of the most important part of a web site is the ‘About Us’ web page. For such web pages, many organisations like to load their picture on the web site. Some provide a group picture of the team that is working while some like to put individual pictures of the managers. The benefit of putting such pictures on the web site of the company adds credibility to the organisation and its people.
This is also a sort of advertising photography as the pictures are meant for the clients to see and know who are the ones who would deal with their account. This develops faith and trust between the organisations and the clients, especially the potential clients. Therefore such kind of photography should be done with utmost care and in such a way that makes the real men look good and natural at the same time.
For such kind of advertising photography, one should take the assistance of a good photographer or preferably a commercial photographer. Why this should be done by a commercial photographer – due to the simple reason that an advertising photographer would know the correct lighting arrangement and use of props to create the natural look that would make the executives look real. This will in turn, benefit you by building credibility and trust between you and your clients.
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Optimize Your Photography Website for Google
Optimize your photography website with these simple tips.
Optimizing your website for Google can seem like a daunting task, but if you take your time to put your site together and always think of how Google is going to look at your new window to the world, you’ll soon be on your way to a high Page Rank. First and foremost, you want to determine what your theme is going to be for your website. Are you going to share with the world all there is on how to take photos of cats? Maybe you want to have broader appeal and include all animals. Just remember, the more focused you are, the better you are able to bring your website to the forefront of the search results. David Hobby and his Strobist.com website is a great example of focusing on one particular aspect of photography, lighting with small portable flash. As of this writing, Hobby now has 200,000 mostly amateur photographers as devoted readers. His site attracts 1.6 million page views a month. His reported income is close to six figures, after only a mere 8 months.
So in thinking about your theme, it should always express the particular niche you have chosen for your website. One example is to have your title description describe your site. An example would be if you live in Cleveland and are promoting stock photography, you might want your title to not only have your website name, but the the following, “Stock photographer in Cleveland, Ohio”. Now that’s just a simple example, but you get the idea
Next, you have to have unique, relevant content. If you don’t have unique content, Google will likely never find it or rank it so low that you’ll never get eyeballs to your page. Just ripping content from the pages of others, will probably not be a big help to your ranking either. Admittedly, when first starting out, you’ll need to have something on your site or no one will show up. ArticlesBase.com, is a good source for content and it’s free to use provided you follow their simple rules. Once you start adding your own content, you can also submit your articles to ArticlesBase.com to generate traffic back to your own site from other sites with similar interests.
Some ideas for adding content:
Create top 10 lists – I.E. The top 10 best celebrity photographers
Tips and Tricks
A Blog
Educate users on a particular aspect of photography, like Photoshop or using a program like Aperture.
Next you want to think about how keywords will be used throughout the article. If you are sharing information on how to shoot fourth of July fireworks, you would want to have keywords relevant to this type of shooting. Don’t forget to add a title and a heading (Using the tag) to the page, such as “How to Photograph Firework Displays” This will help Google determine the topic of your article. The Page Title is the most important tag you can use for search ranking. Meta tags used to be the big “Must have” for your page, but people abused this to the point of being less useful for your pages.
When publishing images within your articles, it is extremely important to use alt tags , example (alt=”Serengeti Plain”) This gives the viewer a description of your image as well as allows your image to come up in image search results on Google. If you’re bored, you can play Google’s Image Labeler Game. Many gallery programs you use will have the option to add a description to your image, along with the name. Make sure you do this along with making the file name relevant to the image. I know I’m really bad about having images on my gallery with a name like DSC_1234. It’s easier to start on the right foot, rather than try to change names and descriptions later.
You can also think about adding a forum, which will also be populated with unique content. Just be careful to not populate forums with content from RSS feeds as it really discourages people from participating.
Next you want to have other sites linking into you, but it’s not just a matter of having them throw up a link, it’s what they say about your links that’s important. Here on PiQFire.com, we love to link to others, but we prefer to do it in the context of a story or feature as this helps both sites. Us with content and the others get a link back that has content specific to their site. What others say about your site is really important.
These are basics and hopefully this will give you a starting point on your way to getting your photography noticed on the web. For more info check out the book, “Getting Noticed on Google in Easy Steps”
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