How to Maintain Balance Between Keyword Density and Persuasiveness

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How to Maintain Balance Between Keyword Density and Persuasiveness

Among copywriters, the main concern in writing web copy that is optimized for the search engines is striking a balance between keyword density and persuasiveness. Novice writers who are beginning to write SEO web copies inevitably find themselves falling on their chairs laughing at copy that might succeed at pleasing the search engines but, at the very least, falls flat at compelling readers.

If you are a beginning SEO copywriter, here are some tips to help you get started.

• Read Good SEO copy

Greenhorns often have the arrogance to believe that they can become brilliant writers just by the sheer force of writing diligence alone. Too often they forget that to be a very good writer, a writer must pay his dues by reading other writers who have come before him. This is true for whatever type of writing you are into, and even more true for SEO copy writing. SEO copy writing is not rocket science but there is a formula to it, and this formula is something that you can only “get” and “feel” by reading.

• Just Write It

Your job as a copy writer is to weave words into a cohesive and compelling whole. Don’t let keyword density requirements get in the way of good copy. Don’t constrict your flow of ideas. Research on your topic then writes.

• Read Your Copy

When you are done writing your copy, read it. There will definitely be some places where you can insert those keywords. Mark them on your Word processor. Better yet, edit and replace those words with your keywords as you go along. For example, if your keyword is “Chanel leather bag”, you can edit all references to “bags” and replace them with “Chanel leather bag”.

• Update Yourself On The Keyword Density That Is Relevant

The algorithms of the search engines can and do change. The good thing is that current changes place less weight on keyword density. This is good news for copy writers, because they no longer have to worry about reaching a high level of keyword density. From 7%, keyword density requirements have fallen to 3% to 5%. Don’t stretch yourself and write towards a keyword density beyond this range.

• Use Synonyms And Expert Verbiage

When a keyword is very easy to use (like the keyword “handyman”), the challenge actually shifts – from one of increasing density to keeping the keyword density to the level of “sensible”. What you can is to find synonyms and expert verbiage and use them in your copy instead of the actual keyword you’re trying to rank for.

You can use a keyword’s thesaurus synonym or Google synonym. To search for a Google synonym, type in the tilde (~) character then your keyword in the search engine’s search bar.

In all, there are no shortcuts to becoming adept at maintaining a balance between keyword density and persuasiveness, just as there are no shortcuts to becoming a good copywriter. But with consistent reading and writing efforts, the novice writer who falls from his chair laughing will eventually get there.