Social Entrepreneurship & Social Media Marketing Go Together, Like Peanut Butter & Jelly

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Social Entrepreneurship & Social Media Marketing Go Together, Like Peanut Butter & Jelly

By Melissa S. Barker

Why have so many people risked everything to undertake new ventures, when over half of all new businesses fail within five years? Until the late 20th Century, the answer was simple–the lure of riches and being your own boss. However, a new breed of social entrepreneur is combining societal and environment concerns with wealth creation. Today, more and more people are finding innovative ways to make capitalism work for them, their communities, and the environment.

Many social entrepreneurs still dream of making money and being their own bosses by forming traditional sole proprietorships or corporations, while others join together in nonprofit cooperatives. Nonetheless, they are all united by a single purpose—to improve the world, either through environmental or societal advances. Despite the altruistic goals, social entrepreneurs are just as driven and ambitious as conventional businesspeople to deliver groundbreaking solutions.

For example, social entrepreneurs build low cost shelters for the poor from recyclable materials, develop inexpensive solutions to widespread health problems, create water cleaning systems for drought-stricken areas, bring educational resources to remote regions, promote the arts to the underprivileged, and develop efficient means to transport freight and people over rugged terrain.

Social entrepreneurship success stories abound, such as Wendy Kopp, who launched, Teach for America, a highly successful movement to eliminate educational inequity in the nation by signing up the most promising college graduates to teach in low income communities. Since 1989, Teach for America has recruited, trained, and supported over 17,000 recent graduates in teaching for two years in economically depressed districts.

Mimi Silbert, founded Delancey Street, one of the foremost residential self-help organizations in the country, working with everyone from the illiterate and homeless to junkies and ex-convicts. Delancey Street equips those who have hit bottom with marketable skills in just six months. The organization is financially self-sufficient, with most of its funding coming from the businesses founded by Delancey Street graduates, such as moving companies, restaurants, and delivery services.

Although there is no single path to becoming a successful social entrepreneur, the following five steps provide a roadmap that can markedly boost your odds of success:

1. Find a cause that inspires and holds a profitable solution

The first, and perhaps the most important, step to becoming a successful social entrepreneur is to identify an environmental or social ill that motivates you to act. However, that’s just half of the challenge; the other half is to find a profitable solution to the problem. Even nonprofit organizations must survive financially, so you must secure an ongoing means to fund your venture. It is worth noting that government grants come and go, while revenues from selling products and services tend to be a more consist source of money.

2. Craft a solid business plan

Whatever form of social entrepreneurship you wish to pursue, certain elements must be present for it to succeed. Research show tat poor planning and insufficient financing are the two major reasons businesses fail. Fortunately, creating a well researched and carefully thought out business plan can go a long way to ensuring success. Creating a business plan forces you to consider your organization’s fundamental mission and its objectives, as well as whom you want to serve, their unmet needs, and how to organize your marketing mix to satisfy those needs. In addition, a good business plan provides operational details, financial forecasts, and spells out how to monitor performance and adjust course accordingly.

3. Securing financing

Without question, the most significant challenge a social entrepreneur faces is finding the necessary funding to launch and sustain a new enterprise. In addition to traditional equity and lending sources, social entrepreneurs can seek assistance from the following organizations:

Ashoka provides funding and support services to social entrepreneurs Echoing Green offers seed capital and support to entrepreneurs with pioneering ideas to bring about social change. Skoll Foundation invests with social entrepreneurs primarily through its Skoll Awards for Entrepreneurship and connects them with key people and resources that can advance their causes. Tides Foundation partners with social entrepreneurs to promote economic, social, environmental progress through a variety of efforts, including fiscal sponsorship. Schwab Foundation identifies, connects, works with selected companies to advance specific social entrepreneurial initiatives.

4. Be smart in implementing your plan

Since social entrepreneurs are especially cash-strapped, with little or no money to finance their operations, marketing, and delivery of services, they must exploit the least expensive and most effective strategies and tactics. Most importantly, social entrepreneurs must efficiently find the people and communities they seek to serve and identify their unmet needs.

This is where social media marketing comes into play. Social media marketing enables organizations to identify and interact with their constituencies, access opinions, gather valuable feedback, and influence views about the organization and its offerings. Social media platforms include everything from blogs and video sharing to social networking and social bookmarking.

To use these freely available social media platforms wisely, social entrepreneurs have to decide which platforms are best suited for their purposes and how to use them productively. This means crafting a social media marketing campaign, which lays out clear measurable goals, investing the time to become familiar with the platforms and participants, creating compelling content, monitoring campaign results,  and making the necessary adjustments to succeed.

Done right, social media marketing provides a cost-effective way for social entrepreneurs to make contacts, find support, influence constituencies, form collaborative efforts, as well as establish an image of trustworthiness, integrity, and dependability.

5. Monitor for success

The focus of social entrepreneurship, whether for-profit or not, is social change. Hence, the evaluation process should assess the progress made in achieving specific environmental or societal improvements. Clear and well-defined goals greatly simplify measuring the impact of a program on its intended eco-system or recipients.

In addition, it seems appropriate to evaluate the leadership performance of the social entrepreneur. After all, that individual is at the heart of social entrepreneurship, acting as the proponent, champion, and steward of a driving vision to improve the environment or society. Thus, assessing the social entrepreneur’s leadership, management, and spokesperson capabilities is essential to ensure the sustainability and ultimate success of the enterprise.

Finally, as with any startup, the economic performance of the organization should be analyzed using the same methodologies applied to traditional for-profit businesses. Although profit can be a secondary or even nonexistent consideration for some social entrepreneurs, every enterprise must receive or generate sufficient funds to survive, if not thrive.

For a useful collection of social search engines, be sure to check out the resources at http://SocialInformatics.net/.

Melissa S. Barker, Author of Internet Research – Illustrated 5th Edition, Course Technology, 2010

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Let Them Eat Peanut Butter!

admin    8615     Butter, Peanut, Them

Let Them Eat Peanut Butter!

Kids love to play in the dirt, as you know all too well. If it’s not dirt then it’s peanut butter, or paint, or your favorite mascara…Trying to keep smudged-up kids separate from the computer station can prove futile. Luckily, with improved technology, you don’t have to keep you child away from the computer anymore. Using a touchpad will not only solve your cleaning problems, but the kids will feel like they are playing as they use it!

“My fingers are dancing!” said Betsy, age eight. On her first day of class at Fir Creek private school, she gravitated towards the computer at her desk place. She had never seen a computer with a touchpad keyboard before, but she immediately began to experiment and play with it. Before her teacher could explain how to use it, Betsy was adeptly downloading music to her iPod. Quick is the learning curve of the touchpad keyboard for kids.

Although Betsy was aware that her fingers were dancing, she did not know that her brain was actually stretching and improving. Studies have shown that children who use touchpad keyboards have higher levels of creative expression. The fluid movement of the fingers is similar to painting. The keyboard encourages the brain to think in non-linear, abstract formation. Children who use touchpad keyboards are more flexible, creative, and spontaneous than their counterparts who use traditional keyboards.

How fantastic can this keyboard be? Not only is it fun for kids, but it is easy to clean, far easier than a traditional mouse. Kids can eat their peanut butter and you don’t have to worry. With the touchpad keyboard, those crumbs are easily visible and simply cleaned. With the traditional rolling ball mouse, crumbs get stuck up inside and are difficult, if not impossible, to remove. Parents and teachers are saving hours of cleaning time with touchpad keyboards.

Teachers with cramped classrooms are appreciative of the space that touchpad keyboards save. With thirty kids to watch over, Betsy’s teacher must get creative about making space for all thirty kids within a compact room. Desks are crammed in and make for only a 1.5-foot aisle. The kids’ elbows are practically hitting each other. Thank goodness the touchpad keyboards save space. Eliminating the traditional mouse gives each child an additional ten inches of room. This efficiency is helping Betsy and other kids to concentrate better and understand the concept of “personal space.”

Touchpad keyboards are the favorite for families. American kids spend a minimum of two hours each day on the computer. Parents with touchpad keyboards are noticing that they are saving much time by not digging for dirt stuck inside a traditional mouse. With a quick swipe of the touchpad keyboard, all the peanut butter is gone.

Studies linking touchpad keyboards to creativity are just beginning to make waves in the parent community. Parents and teachers are taking advantage of the cleanliness, efficiency, and creative effect that touchpad keyboards have. They save space, they save time. They are good for the kids and you, so take advantage of them.