A Paradigm Shift in Online Advertising – And You Can Benefit

admin    Web Marketing     Advertising, Benefit, Online, Paradigm, Shift

A Paradigm Shift in Online Advertising – And You Can Benefit

Would you be interested in making some extra money when you get on the web? No need to sell anything, make cold calls, develop a website, and best of all, it is free. All you have to do is download and put a free toolbar on your browser. When you want to earn some cash, you click a button on the toolbar then view and rate a brief advertisement. That is how the system works. If you are willing to spread the word to your friends, family, your favorite charity or non-profit and have those folks follow the same procedure, you can make money when they make money. Too good to be true? Read further and decide for yourself.

The developer of this brand new toolbar is the Boloto Group of Scottsdale, Arizona. Boloto is a ten-year-old company that says it works to provide solutions to problems it perceives in the marketplace. One problem it saw was online advertising that was overpriced and ineffective. Its solutions, called Invite5 and Get The Bar, offer better ways for businesses to deliver advertising to a targeted demographic, gain feedback on that advertising, and do so at lower costs. At the same time, the Boloto system compensates participating consumers for their time and candid opinions. Boloto has spent the better part of its existence developing Invite5 and Get The Bar, which has taken years of programming, created four U.S. and world patents pending on the technology and cost millions of dollars in development.

So, how does it work? If you are an person, you register and download the Invite5 toolbar and set it up on your Firefox and/or Internet Explorer web browsers. The toolbar is unobtrusive and looks comparable to any other toolbar you have installed, but this one has a button called “Ads.” On any website at any time you can click the “Ads” button, and a column of text ads appears on the left side of the screen. There are two kinds of ads. Ads colored blue and gray are called 10 cent ads, for which advertisers have paid – you guessed it – 10 cents. These advertisements are tailored to the interests and demographic information provided by you when you signed up with Invite5. There are also green and gray ads from 3rd party ad networks, which are not related to your demographic. Click either type of ad, regardless of its color, and it pops up in a new window. Once viewed and rated on a one-to-five star scale (10 cent ads only; no rating necessary for 3rd party ads), you get paid. Over time, as advertisers come up with more 10 cent ads, Invite5 will scale back, and then eventually eliminate, the 3rd party network ads altogether.

You can click up to 10 ads per day, and you earn a penny for the 10 cent ads and 1/3 cent for 3rd party network ads. The toolbar shows in real time the amount you have earned. Although one cent does not seem like much incentive to look at an ad, Invite5 has implemented a creative viral marketing strategy with a tiered payment system. While you get paid a penny for your own clicks, you get 1/3 of a penny for the clicks of everyone or every group you introduce to the bar and the people that they introduce and so on, down seven layers deep. You are not limited in the number of introductions that you make, nor are your friends, nor are their friends, so if it continues going viral those partial pennies add up fast.

Invite5’s website provides a calculator that estimates how much you earn if everything goes according to plan. Suppose you register 10 people. Then each of those 10 people sign up five of their friends and then those five sign up five of their friends and so on to seven levels deep. If all of the people in that matrix average three ad clicks a day for a month, the calculator estimates you would make over ,000 that month. Now exact duplication with a down-line is virtually impossible, so let’s plug in some very conservative numbers. What if you have five personal sign-ups, three enrollments for everyone thereafter down to seven levels, and an average of two clicks each. That equals 3 per month, plus change. That can cover a lot of childcare, groceries or some other expenses in these dismal economic times. That would really be an economic stimulus package.

You can also sign up any company or organization through Invite5’s sister program, called Get The Bar. As long as the group lists your user name as the referrer, you will earn on any users the group enrolls, down seven levels deep, just like Invite5. So you can invite your favorite non-profit, church, school or charity to join. As the organization’s members join and view ads, the organization gets paid, and you get paid. It is the equivalent of an organization having an automated donation machine.

With Get The Bar, an organization can also use the toolbar to communicate with its members. The Get The Bar toolbar is customizable so any organization can upload their logo to the bar. When members join they will be able to place the organization’s logo on their toolbar as well. Clicking that logo will take the member to the organization’s latest news, updates or offers. So suppose your kids’ school district has the toolbar and inclement weather comes. Rather than having to watch the endless scroll of school names on television or search for the district’s website, you can find out if school is closed with one click on your toolbar.

Do you have a company with a website and a list of customers? Get the toolbar and invite your customers to join, which will make you and them money. You can use your company’s logo to inform your customers about your latest sales, your newest line of products, whatever. Boloto also has a widget that you can place on your company’s website. With it, visitors can make you money by clicking on the widget, regardless of whether they are members of Invite5.

If all this sounds vaguely familiar, it may be because Boloto Group has been testing another toolbar, similarly called GetTheBar, since last December. Boloto released it to a limited number of users in order to fine tune the program and work out any software bugs and also to see how well the concept took off. It exceeded their expectations, all the while using only the 3rd party exchange ads that were not specifically targeted to the demographics of the user, and frankly, not very good ads.

By this time you probably are shaking your head in disbelief, waiting to hear the catch. “Free” on the internet is a four letter word that never means free. Being a skeptic myself, I put on my lawyer’s hat and read through all the dreadfully dull fine print of the terms of service agreement, the end user’s license and the privacy policy, and there is no catch that I can find. It is all fairly boilerplate language similar to unread terms you have agreed to hundreds of times previously on other registrations.

If you have questions about privacy, I have found nothing of concern there either. The only personal information required to register for Invite5 is your name and date of birth, which is the same information you gave when you signed up for Facebook or MySpace. All other information you give is demographic: zip code, country, ethnicity, marital status, income range, gender, whether you are a homeowner, and whether you use tobacco or alcohol. That information is used to tailor the 10 cent ads specific to you. Boloto guarantees that none of your personal information is disclosed, so you remain completely anonymous to the advertisers.

You also have to give a valid email address, which will be used as your user name, but that can be a dummy account that you set up with a free provider. Once you earn enough funds to be paid – – you have to give them an address and telephone number, but that is standard with any affiliate program. Upon earning 0, you will have to provide a social security number, which is required by the IRS for tax purposes.

What about other issues such as spyware, spamming, or charging for an upgrade? The answer is no to all of them. The toolbar is not spyware as it does not track any information about its users. Invite5 places a temporary cookie on your browser when you sign in to your account that is used to bring up ads that match your demographic information. Unlike many other sites, it is not a tracking cookie, because like many of you, Boloto believes that where you go on the internet is not its business. Invite5 advertises that it will always be free to users, and it has an incredibly strong anti-spam policy. Boloto’s definition of spam is broad, and anyone caught spamming will forfeit all compensation and be banned permanently.

When GetTheBar came out, some questioned whether advertisers would direct ad dollars, especially in a bad economy, to a form of media where the customer is incentivized to click on an ad for a product that they may have no interest in purchasing. The truth is advertisers give incentives all the time to consumers to pay attention to their ads, whether it be monetary or not. Why else are buxom blonds in ads that have nothing to do with being buxom or being blond? ZenithOptimedia, a British market research firm, reported that advertisers waste more than 200 billion dollars annually on advertising that does not reach its targeted demographic. Advertisers will gladly pay consumers to view an ad provided they are given a captive audience in the demographics the advertiser is targeting. In fact, advertisers already do it all the time – they are called focus groups.

Those concerns also assume that the only purpose of an advertisement is to make a sale; but that assumption is absolutely false. The purpose of a large percentage of advertising is branding, and many major advertisers have avoided big buys on the net because the dominant form of online advertising – pay per click – is too expensive and has a fraud rate estimated to be as high as 30% of the clicks. According to Emarketer, another market research firm, 2009 advertising expenditures in the United States alone will top over 300 billion dollars, with about 10% of that – 3o billion – spent on internet advertising. Of that 30 billion, Emarketer estimates over 8 billion dollars is spent per year on pay per click. That means click fraud accounts for up to 2.4 billion dollars each year. Furthermore, the internet’s share of advertising has continued to rise, despite the dismal economy. Advertisers may be cutting back, but the more traditional media of television and print suffer the most.

As a result, if a company is new or wants to roll out a new product line, Invite5 would be a perfect avenue because it is cheap and laser targeted to a captive audience. Networks promoting a new television show and movie studios preparing for the release of the latest blockbuster would love to have not only the inexpensive advertising, but the feedback from consumers on their campaigns. Where else can advertisers get 1000 impressions before a targeted demographic for 0? That price tag goes down further when you consider that an Invite5 user who likes an ad has the option to hit a built in share button and send the ad to their favorite social media sites. That feature has a dual effect: first, it allows an ad to go viral in an organic fashion, potentially reducing the cost of the ad to fractions of a penny per impression; second, it gives advertisers incentive to produce top shelf advertising, which in turn will draw in more consumers. Some people like to claim they pay no attention to advertising, but the truth is they do not pay attention to bad advertising. Over half the people who watched the 2009 Super Bowl did not tune in for the game – they watched to see the new 30 second ads advertisers paid 3 million dollars per pop to show.

The aspect that captures my attention the most though is how this system can benefit the average person and every underfunded non-profit organization. Think about how many people are struggling today with unemployment at near record highs and employers cutting benefits to those fortunate enough to still be employed. What could an extra couple thousand dollars per month do to benefit those people? Think of the foreclosures and bankruptcies that could have been avoided. Consumers’ time, opinions and hard earned dollars have forever been the engine driving corporate advertising and ultimately making corporations billions in revenue. This is the first time consumers can share in a piece of the pie for giving their time, effort and money.

As for non-profit organizations, which often do many thankless yet necessary jobs that make our communities better places to live, consider how much more good they could accomplish with not only the extra funds but the extra time presently spent on fund-raising. Imagine school kids not needing to sell coupon books or hold car washes because there is no room in the district’s budget for this or that. Think of how school districts could have the funds to hire enough teachers so that classroom ratios are lower and how districts could afford to pay teachers their real value. The possibilities are endless.

Too good to be true? Could be. Change is hard, and there are a number of powerful interests that have no desire in seeing change to the present system for it is making them billions. Maybe consumers will be too suspect of a free offer, having been burned previously. Boloto may not be able to get enough 10 cent ads up and running to keep the momentum going with users. Personally, I think Invite5 has a good chance of creating a paradigm shift in the way online advertising dollars are spent and paid. Enough consumers will get on board to show the suspicious that there is no nefarious purpose underfoot. The younger generations, who already rely on the internet for the vast majority of their information delivery, will have few qualms. Advertisers know consumers are flocking to the internet, and if an advertiser can capture a specific demographic for a fraction of the cost of current advertising, internet or otherwise, they will flock to Invite5 to purchase ad buys. As for Boloto’s preparedness, I find it hard to believe a company that has spent this much time and money developing Invite5 and Get The Bar would have overlooked the importance of getting compelling ads up quickly.

Personally, I have already signed up, and if you are an individual and wish to do the same, you can register by clicking the link below. If you are interested in Get The Bar for your company or non-profit, contact me directly.. But whether you register here or elsewhere, do yourself and your family a favor and sign up and then share your link with your friends, your church, you kid’s school district and your favorite charity. Maybe I5 will be a miserable failure, but if it is what exactly have you lost?

Suppose in 1998 someone gave you 00 to invest in a little internet start-up from Menlo, California that had a nonsensical name. You are also given with that 00 a reasoned explanation of what the company did and how they did it. Despite this explanation you are still suspect about the viability of this company, but hey, you have been given the investment money so it will not cost you anything. What would you have done? Made the investment or pocketed the money and went about your business? What if I told you that start-up was named Google? This is not to suggest that Invite5 is the next Google. But ask yourself this question: what if it is?

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Goafest:Flying past the 4 Ps to the 2 Is

Wai Khean Wong    Twitter Marketing     all-too, Facebook, Paradigm, pretty-much, the-four, the-paradigm

Marketing students are all too familiar with the four Ps product, price, place and promotion. These principles have pretty much defined marketing for long

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Goafest:Flying past the 4 Ps to the 2 Is

Microsoft Training Courses – Opening a Whole New Paradigm of Career Opportunities

admin    Misc     Career, Courses, Microsoft, Opening, Opportunities, Paradigm, Training, Whole

Considering the increasing usage of computers in all sections of business, a Microsoft training courses can provide you the advantage you need to take your career to the next level. Although there are many other certifications (for example the Cisco certifications) available, the Microsoft certifications are one of the most sought after courses. It is evident that the demand and usage of computers will only go up with passing time. That is why a certification from the world’s top most organization is considered one of the most useful tools for shaping a career. Moreover, the certifications offered by Microsoft are recognized all over the world. Therefore, they are also an important tool to all those aspiring IT professionals who want an international exposure.
Explore The Career Opportunities By Choosing The Right Course From Microsoft
Microsoft is a top notch leader in the computer software industry. Most of the computers and servers run on Microsoft platform. Therefore, a certificate from Microsoft is useful and applicable all over the world. Moreover, most of the certifications are offered after verifying the credentials of the candidates through specialized tests. Therefore, the knowledge and expertise of the Microsoft certified professionals are never doubted by the industry. This ensures that the Microsoft certified professionals have an edge over other competitors in their chosen field. Moreover, it also lets the professionals get a better salary package and plenty of options of promotion once they are absorbed in a company. This is another reason why Microsoft certified professionals have a higher rate of success in their career.
Microsoft certifications are offered in a variety of fields and therefore numerous Microsoft training courses are available. The MCPD (Microsoft Certified Professional Developer) and MCAD (Microsoft Certified Application Developer) certifications can be chosen by candidates trying to build a career in software application development. For those who want to shape up the career as a system engineer, the MCSE (Microsoft Certified System Engineer) and MCSA (Microsoft Certified System Administrator) certifications are useful. While MCSE offers knowledge of business requirements analysis to the infrastructure’s design and implementation, the MCSA focuses on the management and troubleshooting of business environment. Candidates looking for business analyst positions can take up Microsoft Office Master in combination with MCPD or MCSD (Microsoft certified System Developer) courses. For system analysts there are courses, such as MCAD (Microsoft Certified Application Developer) and the MCSD (Microsoft Certified Solution Developer).
Software engineers looking to enhance their skill set may take up MCSE or a MCSD courses. Moreover, the database analysts or administrators can take up the MCDBA (Microsoft Certified Database Administrator) course. Those who want to make a career as a technical consultant can start with a MCTS and continue with MCITP. There are many such courses offered by Microsoft in almost all types of IT industry specific subjects. However, the choice is dependent on the candidate’s chosen field.
Today, Microsoft certifications have become a benchmark for testing the skill sets of candidates from the IT industry. It is but natural that there is a certification options in any field of the IT industry. For example, apart from the above mentioned certifications, there are programs aimed at trainers, office managers, and executive assistants and even for technical writers. However, one of the most intriguing aspects of these certifications is that you need to be fully proficient in the subject matter to get a certification. The examinations are truly talent based and test the skill sets of the candidates. Therefore, it is necessary to be serious about learning the basics by contributing time and interest in the study materials or the technical training. If you do the hard work and have the necessary Microsoft certification, there are several IT companies which will grab you instantly.

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Role of Paradigm Shift in Internet Marketing

admin    Website Marketing Resources     Internet, marketing, Paradigm, Role, Shift

Ever since the development of the internet, Internet marketing has continuously grown and it is today one of the most profitable businesses. It has many shapes and sizes, from people who make small revenue to real giants who make millions and billions of dollars. If you want to get your hands on a piece of the big pie, you have to know that competition is fierce, but with a little bit of luck and a lot of commitment, it can be done.

First of all, what is internet marketing? Moreover, what is marketing itself? Many people when they hear the term “marketing” they think of MLM, and many companies think that marketing means training a few persons and throwing them into the street to sell their products. These are common mistakes, for more details visit to www.tube-pros-espects.com and marketing is much more than that. For more help go to .In the decades before the internet, there was a product-oriented marketing strategy. Nowadays, the smart business persons have realized that an effective marketing strategy is a client-oriented one. Managing to satisfy your customers, that’s the key to success. If you do that, the word about your products’ high quality will spread around an entire network of potential customers, because of people’s talkative nature.

Virtually anything and everything is being marketed nowadays on the internet, and will be to an ever more extent in the future. If you hear people who say that making money online is not possible, ignore them, for more details visit to www.the-forum-list.com because the internet is the way of the future. Millions of people go shopping on the internet, and this market is continuously growing.

I believe that the key of successful online money making is specialization. Given the great number of marketers available out there, the way to go is originality. I mean, let’s say you want to open a bookstore. Now, if done in an offline conventional way, unless you have a very fat budget, you’re lucky if you manage to penetrate your city’s market.

Now, if you were to make an online bookstore, the possibilities are infinite. You have every internet surfer as a potential buyer and it’s your choice how you attract them. Still, if you are from England and the books are delivered from there, maybe a person from Japan feels more comfortable to go a few streets away than to buy from you. That’s where specialization comes in.

Let’s say you like playing the guitar. If you open a bookstore with guitar books, a Japanese person would really consider buying from you and going through all the payment and delivery procedures. Sure, your targeted market narrows a lot, because not every person wants to learn how to play guitar, but it’s still a very, very large one. Moreover, the guitar playing internet surfers will be delighted about having a site with guitar books.

In your internet marketing strategies, you can also sell other merchants’ products. If we were to go back to that guitar example, you could make a very cool website about guitars. Then, after you manage to get a big number of visitors to your website, you can make affiliate associations with partners who sell guitar-related products. In other words, if your visitors click on your website’s links to your partners and buy something from them, you get a commission.

There are actually countless internet marketing strategies and you can design some yourself. The truth is that making money online is possible. However, the most important aspect that I’d like to underline is what I told you earlier: THE CUSTOMER.

The customer is the one that is going to bring you money and he’s the one that’s going to recommend you to others. You should always communicate with your clients and try to look at them as different individuals. If you manage to do that, your success is guaranteed. How can you make them happy? It’s not easy, and it really puts your marketing abilities to the test. Try to answer each and every e-mail, try to identify with everyone’s needs. If you can’t do that on your own, hire someone to do it. I mean, if you have that many customers, you can afford hiring another person, right? And although this is a quite difficult task, it will bring you the desired results. With a client-oriented approach, your internet marketing will be a success!

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