Optimizing and Monetizing Social Media – Marketing and Sales Part I

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Optimizing and Monetizing Social Media – Marketing and Sales Part I

The merging of a comprehensive social media marketing strategy, also referred to by many as Web 2.0 marketing, with an overarching, inbound marketing campaign is crucial if our goal is to fully optimize advertising and marketing strategies online. The Internet marketing campaign, both in terms of monetization and branding, must reflect an understanding as well as a synthesis, an integration of the various tools, applications, and platforms available and necessary for an effective inbound marketing campaign. In order to achieve the ultimate Internet image, in other words, in order to effectively brand yourself and your product, you must pursue and implement a program designed to optimize the best Web 2.0 has to offer with various other “new media,” Internet marketing techniques (e.g., email marketing, on-site marketing, affiliate marketing, free advertising, etc). In order to fully exploit the growing popularity of social media generally, and certain social networking and video-sharing sites specifically, it must be understood that there is a major sift underway, a transition taking place on the Internet today. While I have addressed this transition at some length in previous articles, I will review and also discuss the various usage trends evident on the web, particularly as they relate to new media and online business.

Social Media and the Twitter Hawks’ Promise!

Social networking sites are myriad, with more popping up every day. Social bookmarking and video-sharing sites are just as plentiful. That being the case, it is imperative we understand the transition and the trends underway and ongoing if, as Internet marketers, we wish to take advantage of the veritable gold rush underway on the web today. However, a word of caution! While I use the phrase gold rush, I must add a caveat. Without the proper understanding, preparation, and an intelligent, well thought out inbound marketing strategy, the online campaign will come up bust every time.

Vanishing: Attrition and Social Media

There are marketers disappearing as fast as they appear, 60% attrition from Twitter at last report, because they simply do not understand the intricacies, the balance, and the psychology underlying this rush to gold. Certainly it is true that not all of the 60% are or ever were marketers but the drop off is illustrative of just how fast the attraction and the luster fades. Interestingly, certain social media sites have come, and others gone, while you read this article, some fading into oblivion and others popping up to take their place.

The Twitter Gold Rush

Many of the Twitter marketers (i.e., Twits, Twitterers or Tweeple) find out quite rapidly that a simple link doesn’t convert as well as the Twitter Hawks, I term I coined to label those individuals selling the dream, the “picks and shovels” to Tweeple looking to cash in on the Internet version of the California Gold Rush or was it the Alaska Gold Rush? Many soon discover it takes more than a metaphorical pick and shovel, meaning the latest load of rehashed and replayed Twitter marketing “stuff,” a lot nicer than the four letter word I was considering for a lot of it, from one of the myriad of Twitter marketing “gurus,” some with almost no followers and following even fewer…but they are experts? The Twitter Hawks out there are just waiting for the next 49er to come along, dreaming of gold and panning for it on Twitter, Facebook, or perhaps YouTube.

Twitter and Four Letter Words

I mention Twitter because it is illustrative and symptomatic of a much deeper problem on the web generally, and within social media specifically. I am speaking of what rests at the very base, in fact is the basis of any effective marketing campaign, online or offline traditional brick and mortar, anywhere in the world, and in any field. The problem has to do with a clear lack of understanding of the sales process. Yes, we call it all kinds of fancy names in order to avoid saying the “S” word, that four letter word everyone hates. You see, S…E…L…L…is the ultimate four letter word! “I can’t SELL!” “Do I have to SELL anything?” “Will it involve having to SELL something?” “I didn’t know I’d have to SELL anything!” The best one, “He just wants to SELL me something!” The list goes on and the italicized emphasis placed on the four letter word doesn’t do the disdain, the utter contempt, the revulsion and/or the fear associated with the word justice. But it the best I can do.

I am certain you can hear people in your mind as you read the quotes, these are real and I have heard them all, so have most of you. Have you ever uttered any of the above quotes? Certainly! We don’t like to be S…O…L…D…we like to buy! The irony here should be immediately apparent. In order for you to buy anything, someone else has to do that four letter word to you. Interesting!

The S…A…L…E…and the Sales Process

We refer to the sales process, selling and sales, in many different ways, some are: online business; Internet marketing; inbound marketing; new media marketing; old media and/or outbound advertising; and, just about anything else but what it is, a S…A…L…E!

Significantly, what many are talking about when speaking of sales and marketing is getting someone to take out their wallet and plunk down some cash. Interestingly, a sale is more than just an action and a transaction, much more! You see, you are selling when you get someone to donate their time, listen to your teleseminar, follow your tweets, check out a favorite quote, read a book you recommend, click on your link, join you on LinkedIn or facebook or friendfeed, etc.

It’s About Selling!

So, whatever you do, wherever you do it, most of it is selling. Sometimes sales is about cash, occasionally a lot of cash! And that may actually retard the selling process, we will talk about why in a upcoming article, but selling is not about the cash, it never is, never has been. Cash is a byproduct of the sale, small letters and no emphasis. Sales is about what makes sites like Twitter and Facebook and the hundreds of others popular, it’s about the connection, the relationship, the bond that forms before most sales are ever made. Let me say that again…

…it’s about the connection, the relationship, the bond!

Tweeple, the S…A…L…E…and Self

Unfortunately, many Tweeple, in fact most people new to sales, advertising, and marketing simply do not have what it takes to make a sale, much less a S…A…L…E! There is a secret to selling and I am going to share it with you here. I’m going to share it with you so you too may have the success I have had over the years, as a direct result of selling. Yes, selling! You see, life is a sales and marketing process, all of it. If you are successful at selling your self, you will find a mate. If you are successful at selling your self, you will get a good job. If you are successful at selling your self, your kids will listen to and respect you. If you are successful at selling your self, the youth soccer team you coach will listen to you…and they may even win a game or two. Get the idea? Life is a sales process, every hour or every day…sales!

The Other Four Letter Word!

Did you notice something else? S…E…L…F…is also a four letter word, one just as detrimental to the sales process as the word S…E…L…L! So, get your S…E…L…F…out of the sales process and make your prospective client’s self-interest your focus!

The Secret and The Close…Another Four Letter Word

Oh yeah! The secret? The secret is two-fold and you have the answer above. The secret is that there is no sales process! If you attempt to S…E…L…L…anything, you will fail. Yes, you may close the S…A…L…E, and close should be another four letter word. A lasting relationship, one built on a connection and a bond, means you will have a steady client, referrals, and repeat business. The close? Closing someone leads to cancellations, an unhappy client, and clients focused on one thing, price! The price fixation is never a good situation, always a bad S…A…L…E!

It’s About 3 Things!

Selling is about what? Yes, that’s right! The sales process is all about the connection, the relationship, and the bond. I have always been an unconventional salesman. I have never followed a sales script, never. If an employer wanted me to follow a script, the script I followed was an exit script. Why? You already know the answer! I made a connection, that connection led to a relationship, that relationship led to a bond, and the bond allowed for trust, the trust enabled the sales process to culminate in another relationship, one based on a relationship combined with self interest, the client’s self interest…not my S…E…L…F, and certainly not because I made a S…A…L…E!

Internet Image and Social Media

Inbound marketing is a process, it begins with a connection, the connection leads to a relationship, the relationship leads to a bond, and once a bond is formed, another type of relationship builds, a mutual one, one profitable to both parties. Social media is an integral component in the connection/relationship/bond building model, but just one aspect, one ingredient. In fact, there are several key components, all necessary if a traditional brick and mortar business is making the move to an online presence or an Internet marketing concern is stepping up its Internet image. In either case there is one absolute, social media is about the connection and the beginnings of a relationship, to achieve the next component, the bond, the business, offline or online, will require additional steps to ensure its success. In the upcoming three articles we will deal with the various aspects of social media, social bookmarking, and video-sharing sites. Next, in Part II, we will discuss the various social media platforms and how to best integrate them into what will become the ultimate Internet image!

I would like to invite you to my newest blog, The John Zajaros Blog. I am attempting to develop a central hub, a single place from which people can jump off to my various web properties, my Internet real estate. So, whether you are looking for information about Internet marketing, online business in a variety of niches, back pain and sciatica, online or in-home tutoring, soccer training tips, football training information, the coolest new stuffed animals and innovative, novel toys on the market, addiction information, the ultimate weight loss plans and more You can go there through The John Zajaros Blog.

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Web Design Tips for Optimizing Code Order for SEO

admin    Web Design     Code, design, Optimizing, order, Tips

Web Design Tips for Optimizing Code Order for SEO

When working with web design and search engine optimization (SEO) , order matters. What your visitors see on the web page and what is going on behind the scenes in the source code, matter to search engines and can affect your web page’s ranking.

The main body content is the place where you’ll usually have the most important keywords and anchor text links. It’s there that it’s easiest to creatively and seamlessly target your site around specific keywords and phrases as part of an overall, comprehensive, Internet marketing strategy.

Consider these two basic rules when dealing with web design and SEO:

In the source code the content that you want Google to notice is better off higher on the page. Search engines will digest what is put in front of them first. If you have a bunch of JavaScript navigation code or CSS code on the page (which should be avoided for SEO anyway) before your content the search engines may just get bored and move along to the next site.
If a web page has two separate links to the same page, only the anchor text (the clickable-text part of the link) of the first, or in other words, highest in the source code link, will be counted.

So, let’s say you run a catering service in Dallas. After careful keyword research you select “Dallas Catering Service” as one of your top keywords. In your site’s body content, you put in an anchor text link for “Dallas Catering Service” which, when clicked, takes the visitor to your “services” page. It fits your content, and it’s more specific than a search term like “services,” but since there’s already a link in your navigation bar which is higher up in the code to your “services” page, the “Dallas Catering Services” link won’t likely be counted by Google. That high volume researched keyword phrase doesn’t help your SEO efforts as much as it could.

Typical code order for a basic four-section page goes like this:

Top bar – logo & main navigation
Side bar – sub- navigation
Main body content – keyword rich content including anchor text links
Footer – more navigation, sitemap, copyright

In theory, if you flip the main body content (3) and the top bar (1), you avoid these link conflicts. Google will index your more descriptive, well researched links from the body content. It sounds simple and can make a big difference, but it can amount to a fairly significant renovation of your site’s code. The best time to do it is during a major website redesign, or during the initial development of your website.

SEO Consulting Specialist Helping You Optimizing Your Website

admin    Web Marketing     Consulting, Helping, Optimizing, Specialist, website

SEO Consulting Specialist Helping You Optimizing Your Website

SEO is the abbreviated form of the term Search Engine Optimization, a process which involves designing of the website in such a manner that it increases the search engine rankings of the website. High ranking of the website helps you reap huge business and it becomes necessary that your website has useful and rich content that the search engines can access. SEO consulting specialist use ethical SEO technique to maximize return of investment and visibility of your website. The website is well-tuned with keywords and important information to make it more search engine friendly. SEO consulting specialist optimize your website by using links, methods like Pay-per-click, putting emphasis on particular keywords, and by adopting other search engine marketing strategies.

In recent times, with the increase in the popularity of SEO marketing, several companies have emerged in the markets that claim to provide effective SEO solutions. SEO consulting specialist is experienced and skilled in using marketing strategies that can help the companies in yielding profitable business. It is always essential to keep oneself well informed with the changing nature of the algorithm of the search engines. SEO consulting specialist carries out extensive research and analyzes the situation of the competition, market and products. Using off-page and on-page techniques, SEO experts approach to a planned strategy in improving the traffic and page rank.

SEO specialist uses these techniques for on-page optimization:

Detailed research on keyword

Uses proper header texts and footer text

Applies appropriate Meta tags

Optimizes the content with the proper usage of the keywords

Gives attention to the footer links

With the use of off-page optimization techniques, SEO experts can carry out following actions:

Involves in building links with quality websites

Posting advertisement of your website on big branded websites

Getting links from educational and government websites.

Creating a Google analytic account to know and analyze traffic details.

Getting report of the ranking of keywords

Find More SEO Marketing Articles

Keyword Article Writing-3 Awesome Tips for Optimizing Your Articles

admin    Web Marketing     Article, Articles, Awesome, Keyword, Optimizing, Tips, Writing3

Keyword Article Writing-3 Awesome Tips for Optimizing Your Articles

If you want your articles to be seen by your target audience, you have to optimize them for the best results. Trust me, if you’re not doing this, you are wasting your time. Here’s what you can do to better optimize your article:

1. The first step would be to enhance your HTML skills. If you want the search engine spiders to quickly scan your content and index you in the top 10 results, you have to develop some HTML skills. Don’t worry about not knowing how HTML works. It gets easy when you practice. I suggest you get to know the different formulas and memorize what each one looks like. Surely you’ll be able to optimize your articles from doing this.

2. Bold your headings. If you’re writing an article that has many different sections and you need headings to break up your content, then I suggest that you bold the keywords in your headings. This makes it easy for the search spiders to find your keywords and place you in the appropriate position. Doing this will definitely get you on the first page of Google for you chosen keyword.

3. Your keyword density. Ensuring that you have an appropriate keyword density is crucial if you want to be on the first page. If you target too many words, you’ll most likely get your content flagged and that’s bad news for you. So, keep your density at about 2% or one keyword per 100 words. This is the best way to be safe and get on the search engines good side.

Keywords are Very Important When Optimizing your Site

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Keywords are Very Important When Optimizing your Site

As you will see all over the internet and on many forums, keyword research is very important if you want your site to rank well and be successful. Keyword research is the key to identifying the needs of your prospects. Keyword research is the first task in optimizing your web site and pay-per-click campaign. One of the best places to perform keyword research is the search engines themselves.

Two of the best-known keyword research tools are Word tracker and Overture. Well, there are many tools on the internet that record the phrases that people are typing and these tools are available online. The best tools to use for keyword research is paid for tools, the free tools just don’t have the features. Using free keyword tools are for those marketers that are just starting out and playing around with internet marketing. Use keyword tools that you pay for or the free keyword tool good keywords to do the keyword research.

Tools like word tracker will help you to find that how many times keywords have been searched and how much competition there is for that particular keyword phrases.

When choosing the keywords and keyword phrases you need to have tools that can help identifying the words you will need. Once you find the keywords you are going to target you need to start using these keywords on your pages and on your links that point back to your site.

To maximize the profitability of your online venture, it has become a must that you should concentrate on a particular niche. A niche is a specialized segment of the market that is often overlooked. Determining a niche should be the first step of a sound business plan. Fortunately, deciding on which keywords encompass the entire niche is relatively easy if you have done your keyword research. Advertiser is paying – the higher the cost per click the more lucrative that particular niche is likely to be. This will tell you if people are buying and whether the niche is likely to be profitable.

Try not to choose keywords that all the other sites are using, find keywords that are searched on in a limited fashion this way you will establish a niche. So, finding the right words are important. When doing keyword research make sure you keep a record of the keywords that you researched and those words that have less competition and high searches. Domain names by themselves are no longer the most valuable “location” on the internet—keywords are. Thus choosing the keywords is of the utmost importance. It has been said again and again, you need to have content that is keyword rich on your site to help with the search engine rankings. Keywords are the search words that people use when searching for information on the internet.

The first thing you need to do before you start your keyword research is to choose the words you would like to research on. How do you identify the keyword? The first step is to understand what the theme of your site is going to be. If your site is about cars then all of your keywords should revolve around cars. Research these keywords and find out how many times they have searched on, what is the competition like of these words is there a high demand of people looking for the particular keyword.

The Art Of Optimizing Pay-Per-Click Campaigns – Part 1 : Carefully Refining Your Target Audience Before Advertising

admin    Web Marketing     Advertising, Audience, Before, Campaigns, Carefully, Optimizing, Part, PayPerClick, Refining, Target

The Art Of Optimizing Pay-Per-Click Campaigns – Part 1 : Carefully Refining Your Target Audience Before Advertising

Alright Ladies & Gentlemen, Part 1 is here as promised, and this first article will speak of a few absolutely crucial steps an advertiser needs to implement before investing in PPC Advertising at all.

The Internet advertising arena is massive. Millions of Ads are up on Millions of websites, search engines, content networks, blogs, you name it. Each of these ads is linked to a set of keywords that the concerned advertiser is bidding on to display it online and get traffic to the associated website(s).

As a result, there is very high advertiser competition in nearly every popular or contemporary trending niche online, and bidding on keywords that are not refined and specifically targeted towards a particular audience relevant to your products or services can prove both very expensive as well as ineffective for generating quality traffic to your website(s).

So what can you do to enter the market in the face of fierce competition?

Is it still possible to use Pay Per Click Advertising as a cost-effective means of generating traffic to your website despite there being so many advertisers already active and outbidding your maximum keyword bids?

Is it worth the time and resources to invest in PPC when the cost per click (CPC) on almost every notable keyword combination out there has near-staggering bids already in place?

Can you still invest in popular niches online and get targeted, high quality traffic for cheap?

The answer is: Yes.

But there is some homework to be done before that goal can be achieved. And here’s how.

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As a PPC Advertiser you need to first refine what your target audience is on three levels:

Principal Niche:

- This is your target industry as a whole, the category of people on the Internet who you would ideally want to display your ads to. Before embarking on any advertising campaign you must first develop a fair idea of what target industry suits the product(s) you are looking to sell.

New Advertisers make the financially fatal mistake of simply selecting a wide assortment of keywords, placing them in their PPC campaigns, creating weakly structured Text, Image and Banner Ad Units for these keywords and starting the campaign off to run 24 hours a day without any level of optimization of neither Target Audience nor Campaign internals whatsoever.

This very attitude to PPC Advertising, being “in a hurry to sell online once a product has been developed” is what causes new advertisers to exit the market as quickly as they entered it, because the results of such quick and non-calibrated PPC Campaigns are simply put, Very Very Expensive.

Cost-per-Click on wide audiences can go up to as much as -4 a click with the Advertiser Competition constantly raising their bids on the same keywords to acquire your share of the market exposure .. a phenomenal amount of money to pay for only a single visitor to your website(s).

Secondary Level Audience:

- This is a more specific subset of your Principal Niche, a particular crowd in your target industry who you want to display your ads to. For example, if your Prinipal Niche is “SEO Optimization”, then your Secondary Level Audience could be “SEO Optimization Experts”, the addition of one extra keyword there manages to refine your target market immensely by narrowing your ad exposure to experts in the field of SEO Optimization and not just everyone in the SEO market.

CORE Audience:

- This is the most refined subset of your Secondary Audience, the crowd who you definitely want for to see your ads on Search Engines and Content Networks based on your selection of contextually relevant keywords, Ad Copy and individual keyword bids.

Your Core Audience is that group of people or consumers who you want to turn into Prospects and eventually Customers who will buy your products and/or services. This is the most important step in refining your final target audience and there are a number of proven strategies that allow you to do this efficiently and cost-effectively.

Having a Core Audience to market your products to allows you to narrow down the scope of your PPC Advertising Campaigns substantially. It changes everything in a campaign, from your choice of keywords, choice of Ad Copy, choice of content on the URLs your ads link to, as well as the choice of products to put up for sale on the target websites, all of the afore-mentioned being purely dependent on the nature and supposed “willingness to purchase” of your target Core Audience.

But how does one determine the willingness to purchase of a Prospect or Website Visitor?

There is no one secret formula to successfully turning a visitor into a customer.

The most important step to achieving this is to first make sure that the visitors you are driving to your website through PPC Advertising would be interested (if at all) in the products or services you have on offer.

If a visitor arrives at your website after clicking a PPC Text or Banner Ad youve placed on a Search Engine, and your products are not what he or she was looking for, then not only have you wasted a clicks worth of Advertising Spend, you have also managed to create a campaign that is driving more visitors of the likes of this last not-so-interested one to your website, and it is quite likely that your Profit per Sale will go down, if anyone buys your products at all that is.

To prevent your campaign from reaching out to people who are most likely to NOT buy your products, you need to tailor your choice of keywords to fantastically specific levels.

Keyword Suggestion Tools on the Internet today are very good in that they give you relevant synonyms to your input keywords, but what they cant do is tailor them to suit your target audience.

These tools provide you with keyword suggestions, along with very useful statistics such as the Average Cost-per-Click associated, Estimated Positions your Ad would be displayed in based on your budget, Estimated Number of Clicks youre most likely to get based on your Budget, Geo-Targeting and Maximum Bids, etc.

They are extremely useful in analysing your possible target industry in the form of keywords, but they are by no means there to do all the work for you.

Keyword Tools do not identify your CORE Audience. They identify your Principal Niche, i.e. the target industry youd like to deploy your PPC Campaign in.

You as an advertiser need to narrow down the resulting keywords from your own research as well as from freely accessible Keyword Tools, into a CORE Set of Keywords. These keywords will typically include variations of your Principal Niche, as well as very specifically targeted keywords that include Prefix and Suffix inclusions of every day words used by people to narrow down their search for products online. For example, people looking for a popular SEO Solution might search for best seo optimization tool, best seo optimization software, best free seo software, etc.

A quality Prospect (someone who may end up buying your products) will always know what he or she wants to buy. They will always have a willingness to buy something.

If you can identify all the CORE benefits of your products to people out there, you will always be able to create a CORE Audience for yourself. Once youve identified your CORE Audience, you can then embark on creating a list of PPC keywords most likely to draw in members of your hypothesised CORE Audience.

Remember, you must always opt for a QUALITY VISITOR over ANY Visitor. As an advertiser you must always be out to ensure that your PPC Campaign is drawing only a QUALITY SET of Prospects, who will almost always have a willingness to buy what you have on offer.

The more you narrow your prospective audience, the more CORE it gets. A CORE Audience is always more likely to buy than a Principal or Secondary Audience.

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Remember to put yourself in the shoes of your potential customer before designing a PPC Campaign. If you dont know what your potential customer wants from you, you will not be successful in converting any potential customer into a Buying customer.

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I hope youve found this article useful. My next article will reveal some Advanced yet Extremely East to Implement, Strategies to refine prospective keywords into a CORE SET of Keywords for you to use in your PPC Campaigns, targeted directly at your CORE Audience.

–

Ali Khan

Chief Technology Officer

TheInternetTimeMachine.com

Find More Target Audience Articles

Is There Value in Optimizing Web Sites with Grader Scores >90?

admin    Twitter Marketing     Grader, Optimizing, Scores, Sites, There, Value

With Website Grader scores all in the 90s, most marketers would believe these three web sites have it all – looks, indexed pages, fabulous results.  In fact, while they are doing a great many things very well, each of the marketing managers associated with these web sites felt they could do better and asked for an evaluation during the weekly HubSpot Website Optimization Webinar.  Read further for specific feedback.

Company: PartyLite  | Website Grader Score: 94

Website Optimization Suggestions:

There are three Calls to Action on the Home Page: Become a Consultant, Host a Party, and Shop Now.  We took a look at the Host a Party Landing Page to offer some concrete tips.

1. The Host a Party link on the Home Page of this web site puts the visitor onto a new page – a page without a form.  In order to Host a Party, you could click on one of three links.  The two more obvious links don’t go anywhere.  The third link was “Set A Date” which was difficult to find and, more importantly, did not tie in with the Host a Party CTA. That link led to an even more confusing landing page that allowed the visitor to search for a Partylite Consultant.  We suggested modifying the verbiage here to assume that someone going there would be a new visitor and unlikely to have an existing consultant.

Marketing Takeaway: When working to capture leads, remember to put a form on every page (Home Page, Landing Page). 

2.  Start a Blog.  Partylite has some terrific home decorating products (think Pottery Barn) and by utilizing a blog with regular posts, they would be able to create visibility into the homes of their consultants, their party hosts, and create an ambiance that would feed into more parties.

Marketing Takeaway: Content does not need to be created by Corporate in order to be successful.  Use all of your resources.

3.  Modify the meta data on individual pages to highlight specific products or offerings rather than repeating the same information for all.  The three pages analyzed by Website Grader showed the same meta-description: PartyLite is the premier direct seller of candles and accessories, offering a quality candle purc…. 

Marketing Takeaway: For maximum SEO “juice”, make sure you are taking advantage of all keywords and using them effectively throughout your website.

Company: Myelin Repair Foundation | Website Grader Score: 97

Website Optimization Suggestions:

 1.With every non-profit, donations are critical to their existence.  And, that need often drives aggressive stances on their websites.  In this case, the suggestion was to move the Call to Action from “Donate today” to “sign up to learn more”. 

Marketing Takeaway: Visitors to your website need to be nurtured in order to move them from a mild interest to a significant interest and enough of an interest to make a donation. 

2. They have a blog (with lots of great content and interesting research related to their focus).  And, a monthly email newsletter. The suggestion here was to move the newsletter subscribers to become blog subscribers.

Marketing Takeaway: Centralize your efforts and optimize your results with the content you are creating.  More blog posts mean more search engine indexed pages, which is a better investment.

3. Make certain to renew the domain which is set to expire in just a few months.  Google takes an interest in domains that aren’t kept up and assumes that the domain might not be around for the long-term.

Marketing Takeaway: Take a look at all of your domains and be certain that they are registered in the organization’s name and have been renewed for five or 10 years.

Company: SpencerFane | Website Grader Score: 91

Website Optimization Suggestions:

1. The image on the Home Page might be off-putting to someone that is looking for senior experience and talent.  This guy looks about 22 years old and more of an intern than an attorney.

Marketing Takeaway: Try to avoid stock photos of people.  In this case, the image is also being used by another local law firm.  Consider using pictures of your employees on your website.  

2.When is a blog not a blog?  In this case, Website Grader evaluated a page on this site as a blog, when it is a listing of recent articles.  We suggested that they consider creating a real blog and letting search engines index the pages.

Marketing Takeaway: Find ways to incorporate a blog into your website.  We cannot say this enough.  

3. The 130 attorneys at this firm all want visibility.  And, the best way to increase visibility is to modify the title tags on their individual pages to have their name first, their title, and then the name of the company.

Marketing Takeaway: The name of your company is a nice thing to have in your title tag but search engines aren’t going to “read” it as being valuable if all pages begin with the same words.  Use the variety on your team to attract those spiders to your site.

Interested in having your website optimized for maximum Inbound Marketing effectiveness?  Join us for a free webinar to learn more about how your website can attract more leads for your business. 

Live Website Optimization: Using Website Grader For Marketing Success

Join HubSpot experts for  live website review and optimization, providing tips for getting found online. Date & Time: Every Tuesday at 1:00pm ET Submit your site now for optimization by HubSpot experts! (4-6 will be selected)

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Seo: is the Technique of Optimizing

admin    Website Marketing Resources     Optimizing, Technique

There are varied options available to promote the website and optimize the search engine. Out of the numerous choices of SEO products, it becomes very difficult to arrive at a conclusion as to which SEO product to go in for. Each of the SEO products claims to bring your website at the top by increasing the amount of traffic. Here, it becomes of utmost importance to see the unique features that the various SEO products are offering and then make the final selection. For more details go to www.search-engine-premiere.com To begin with, let us have an understanding of what is the concept of search engine optimization all about.As the name suggests, search engine optimization (SEO) is the technique of optimizing the website in such a manner that your website occupies a commanding position in the list of search results displayed by the search engine for a particular keyword. For every keyword, there are innumerable websites that contain articles on the subject matter being searched for. On the basis of relevance of the content, the search engine ranks the websites.In the normal course, the users of internet are in the habit of surfing the first three or four websites that are shown by the search engine. The prime objective of almost all the websites is to appear on the top three positions. It is here that SEO products play a vital role by highlighting your website and driving the customers towards your WebPages. SEO products is a very broad category consisting of SEO tools, search engine marketing guides, SEO books and popularity linking tools. SEO products can be divided into several broad categories on the basis of their function.Design SEO: This aspect of SEO takes care of the various elements of designing such as pictures, page size, and Flash movies etc that have an effect on the search engine result page. Content SEO: Content SEO is all about making the article rich in keywords and ensuring that the matter is relevant. Content SEO includes the optimization of text, right choice of headings and subheadings, usage of the correct font size as well as style and the proper selection of Meta data related to the particular web page.Page rank SEO: It is related to the promotion of the specific web pages. Popularity index comprises of inbound and outbound links on the webpage. The inbound index indicates the extent to which the other websites find your content good, which in turn helps to establish the credibility of your website.They help the content writers to develop an effective content, which in turn goes a long way in attaining the maximum search engine visibility. For more details go to www.sitemap-makers.comThey increase trafficking, which helps to bring more and more visitors to your website. The more the number of visitors, the larger volume of business you are likely to earn from your website.There are a couple of SEO tools which give valuable suggestions regarding the keywords, creation of Meta Tags, popularity of the webpage link and many morose products help to secure a high ranking for your website, thereby serving as a great avenue for earning more and more business.They help in analyzing the ranking of your website, perform a comparative analysis of the ranking of your website as well as that of your competitors and then devise ways to enhance your webpage ranking.

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Optimizing your Website for Good Search Engine Placement

admin    Website Marketing Companies     Engine, Good, Optimizing, Placement, Search, website

By applying some ranking to the site analysis report, it makes it simpler to tackle the work in stages and take care of the most important modifications first, while leaving the more subtle changes for later. The SEO consulting firm may also provide pre- and post-optimization search engine visibility reports. Through a variety of tracking tools they will determine metrics for measuring the effectiveness of their services with respect to increasing your site’s rankings and visitor traffic.

Search Engine Optimization is a fuzzy art in which the rules and techniques change as quickly as the Internet changes. Nonetheless, a good SEO consulting expert will always be able to help move your website towards better search engine placement, greater visibility, and consequently higher levels of targeted traffic. When it comes to choosing any professional — a dentist, doctor, travel agent or hair stylist, it may take you a couple tries to locate the right SEO professional for your business, but it’s usually better to focus on what you do best, and hire experts who spend all their time staying informed and practicing effective website promotion.Article and Directory Submission – Hiring A SEO Professional

Directory Submission Services:

There are thousands of directories on the Internet ranging from the well-respected DMOZ (dmoz.org), topic-specific directories, to paid-inclusion directories, to absolutely worthless directories which you would be better off not having a link in. Your SEO (search engine optimization) firm should seek out quality directories, and directories related to your website’s content, and be experienced enough to competently manage the process of getting your website into the directories. DMOZ for example has a somewhat lengthy process and stringent requirements for entry, and it takes persistence to get a link added. On the other hand, if you’re willing to pay $300 a year, Yahoo! will add you to their directory though the $300 is non-refundable and they warn you that payment does not guarantee entry. These are all details it takes time to learn, but details a hired Website Marketing expert or company should be savvy with.

Article Submission Services:

A great way to build natural and permanent links to your websites is through submitting articles to other web sites each of which contains one or more live links pointing to your business’ site. By syndicating custom-written articles to other web sites you’re also increasing your chances of being found in the search engines for the keywords that are relevant to your business. There are many webmasters who welcome free content to increases their presence on the Internet.

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5 Steps To Optimizing Your Website For Google And Yahoo

admin    Google Optimization     google, Optimizing, Steps, website, Yahoo

The mere thought of SEO is enough to send most webmasters into a flutter. A good ranking in the search engines is a sure-fire way to make money from a website, yet it is not an easy task. But while the exact ranking algorithm used by top search engines is one of the world’s best kept secrets there are some basic principals you should always keep in mind:
1. Site Design
The structure of your site is important because this is how search engines see how each page relates to another. When your site is spidered, the search engine will quickly be able to judge the relevance and quality of your site from the sitemap.
Creating a good site map involves naming pages using your top keywords, while at the same time ensuring you are giving it an accurate and succinct name. Keyword spamming has penalties! Google’s sitemap is a good example at http://www.google.com/sitemap.html.
2. Optimize for your audience, not for the search engine.
Search engines prefer sites on a specific subject because specialized information is more beneficial to search engine users. So, for example, your site would have a better chance of ranking highly if it was dedicated specifically to lamp shades rather than home furnishings or lighting in general. This is because someone searching for ‘lamp shade’ would be better satisfied with a website full of information specifically relating to lamp shades, rather than a general home furnishings site with only a paragraph or two dedicated to lamp shades.
Many sites have been successful by focusing solely on providing a website that meets the needs of their audience, rather than the needs of the search engines. If possible, survey your users to find out what they want out of the site and if they have any suggestions. The more you know about your audience, the better the design you’ll be able to create. Make it easy for visitors to interact on the site and for you to answer their questions too.
3. Label your internal text links and image alt tags
Why? The main reason is that search engine spiders can’t read images. Anything without text means nothing to the spider. Other benefits of labeling images include the ability for the image to be searchable in browsers such as Google Image search. Image text also enables visibly impaired visitors to use your site more effectively and it helps to generally improve the text content of your page for search purposes. An image label is just a clear description of the image using keywords. Just don’t include too many keywords in the alt text as there are penalties for keyword stuffing!
4. Update your site regularly
Your site ranking will be enhanced if the search engine spiders can see it is being updated frequently. Aim to add new content at least once a week to create a living site. The more frequently Google has to come back to respider your site, the better you will rank. Pages that don’t change will eventually be downgraded in favor of sites whose pages are fresher.
5. Link to Subject-related sites
Good quality backlinks are vital to SEO as these tell the search engine spiders that the site is popular and/or important. Backlinks are links that are directed to your website from another site. Thus, linking to relevant sites is a great way to increase your search engine ranking. If you can, try to implement circular linking, where the sites you link to also link to each other and back to you again. For example, you link to Site A and Site B, who both link back to you and also link to each other. The more clusters of links you can get like this, the more relevant your site will be deemed to be.
Did you realize that broken links can actually harm your search engine optimization? If you set up a link, and your linking partner pulls that link in 6 months time, your ranking could reduce. Thus it is critical to check your links regularly to ensure that you are being linked back to.
Search engine optimization is not something that can be done once and then left alone. It requires constant effort and attention. The best way to keep up to date with new SEO developments is to continue read commentary and recent articles by SEO experts.
In general, remember that the top websites are always the ones people want to use, such as the BBC, eBay, Apple, and NASA. If your main priority is creating the best website for your users, then you are on the right track.

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