Website marketing including search engine optimisation and pay per click advertising

admin    Web Marketing     Advertising, Click, Engine, Including, marketing, Optimisation, Search, website

Website marketing including search engine optimisation and pay per click advertising

Boosting your website business: FREE guide to SEO
Posted on July 22, 2010 by Bill Duff

If you manage a website, you already know that it is a full time job, and if you’re not doing it full time, then you need someone else too. Would you open a shop and leave it to run itself? Of course not.

How much business do you win through your website each week?
Perhaps your web sales are rocketing and you’re ready to retire! If not, you need assistance and our forthcoming series of blog posts will certainly help. One of the key topics we’ll be covering each week is Search Engine Marketing (SEM), which is sometimes confused with Search Engine Optimisation (SEO). SEO is an important part of the SEM mix but it isn’t the only aspect. We’ll cover most aspect over the coming weeks.

Here are a few questions to get you thinking:

• Do you know how much potential website business you are failing to win?
• Do you know how many online competitors you have?
• Do you know how many potential customers search for your product each week – and how many of these end up buying from your competitors?

If you can’t answer these questions, why not? You need to know these answers in order to improve your website and make your business more successful.

Free guide to SEO
If you answered ‘No’ to any of these questions, and you’re interested in increasing the quantity and (more importantly) the quality of visitors to your website, we will help. You could start by downloading our FREE Ten-Step Guide to SEO. This explains some of the main aspects of search optimisation (as well as many other important aspects of Search Engine Marketing), including:

• What is SEO?
• Do you need it?
• Who provides it?

Search engine optimisation is a complex subject. Unfortunately, there’s too much information to cram into a single blog, which is why we’ve produced the FREE guide, and created a series of blog posts to enlighten you.

PS: Get in touch and tell us about the problems that you are having with your own website or website marketing, we will either cover the answer in one of our forthcoming posts, if not, we will reply to you directly.

Tip: If you are interested in website marketing, click here and download our Ten-Step Guide, its Free, you can also access our previous tips.

Pay Per Click Vs Search Engine Optimisation

admin    Web Marketing     Click, Engine, Optimisation, Search

Pay Per Click Vs Search Engine Optimisation

The two most popular methods of website marketing in the current internet environment are SEO which stands for search engine optimization and pay per click marketing or PPC. Some times they are used together for maximum exposure. They can both be fairly labour intensive in their formation and there are specific guidelines that should be followed to make them work best for you.

Pay per click

Each one of the major search engines has a format where you can choose keywords that are relevant to your website and pay to have your website listed under those words in a highlighted position. Depending on the amount that you pay and the trueness of your content is to the keywords chosen, you would be placed at the very top in a highlighted area of the search results for visitors or placed on a sidebar of the page. Usually search engines charge a minimal fee for the service on a monthly basis. You only pay when the actual appearance of your site in those listings when your link is clicked on and visited.

Pay per click advertising could be a very difficult task for a beginner to understand and implement correctly. Using a top-notch web marketing professional with the experience and knowledge to know what keywords will work best for your website and how much to bid on each word will make this method truly realistic for marketing your site.

Search Engine Optimization

SEO tools are not just one item but an entire category of Internet marketing tools and they have many rules and conventions developed by search engines to regulate the rankings on their pages. The most important benefit to this kind of marketing is that you only pay for the development of the pages. Once the development of the pages are over then no matter how often you are ranked at the top of the results pages, or how often a visitor clicks on your site it won’t cost you any more money.

The biggest difference between pay per click and search engine optimization method is that with pay per click you will pay continuously through the entire life of your campaign whereas with a website built with solid SEO methods you only pay once. This can mean a savings of thousands of dollars annually with an active website if each of the methods is used properly.

Business service providers, Business 1st introduces Webclinic Search Engine Optimisation package. The Search Engine Optimisation package provided by Business 1st includes Webclinic web diagnosis reports that analysis the competitor and maintains the website to achieve maximum search engine visibility.

More Pay Per Click Articles

Social Media Optimisation (smo) and SEO a Reality

admin    Social Media Marketing     Media, Optimisation, Reality, Social

Social Media Optimisation is not coming…it has arrived. Just when website owners think that they are finally coming to grips with the term ‘Search Engine Optimisation’, they are suddenly introduced to the all new ‘Social Media’ or ‘Consumer Generated media’. Companies will need to compete to get social and search engine preference if they want to succeed.

We have barely digested the term SEO and already we’re hearing new jargon such as SMO (Social Media Optimisation) creeping in. Don’t be fooled into thinking that this is simply a preview of things to come on the web. It’s already here and pioneering companies have already grasped the concept and are ensuring that their internet marketing strategy extends beyond traditional e-Marketing and into the area of Search Engine Optimisation, Search Engine Advertising and Social Media Optimisation.

Pioneering companies will win: Sadly, few South African companies realise the significance of optimising their websites for top search engine rankings and social popularity. There are many extraordinary looking websites being launched onto the Internet daily, yet their splashy entry pages and dazzling creative’s seldom does the company any good. These websites occupy space on the web; however they are by no means optimised to attract the correct target audiences. Few web designers are taught the skill of optimising the websites that they design for search engine rankings. From the start of the web development project, companies should commission experienced search engine marketers or analysts to be involved in preparing the website brief for the developer by defining the essential elements that should be incorporated, if the website is to be positioned anywhere of significance on search engine results pages.

There are more than a hundred varying criteria that search engines include as part of their ranking algorithm. Website owners, web designers and marketers should take cognisance of the fact that it is simply not good enough to publish a fancy looking website onto the Internet and expect it to start attracting and converting customers in the hope of producing income from its online presence. It takes skill and careful planning to create a website that will be recognised by search engines as relevant enough to rank in the top ten results, and then to take this one step further by ensuring that the user experience is one that will convert a researcher into a customer. Today’s consumer has a lot of power.

Today’s consumer is in control: The new consumer is actively participating in social networks, they are bookmarking websites on social search engines and they are blogging about you. Ensure that your website is optimised to generate publicity through social media, online communities and social networks. There are websites that consist of user generated ranking systems. Make sure that your website can be bookmarked, linked to and tagged easily enough by the user. Create a company blog or user community within your own website. If you create something that allows your user to engage with you, and it is compelling enough for them to spread the word and to bookmark you then you are half way there.

You can’t fake it until you make it: Getting ranked highly on search engine results is not a quick fix. It is a process that requires a great deal of planning, editing and monitoring in order to first climb into the top ranking positions and then to try to remain there. With the algorithms changing at will, there is no one technique

Enjoy better traffic with SEO friendly content and Search Engine Optimisation

admin    Website Marketing Resources     Better, Content, Engine, Enjoy, friendly, Optimisation, Search, Traffic

If you are striving to grow your business across the globe, there is no other trustworthy method than the net. These days internet has become a closely competitive space and some real big brands are also in the race to win more visitors on the website. But if your interest lies in beating of it all you have to rely on stuff like SE friendly content and SEO to gain popularity. Most search engines have specific screening processes through which they place the various websites for keyphrases. An important element is the substance on the internet site, if your web site has good quality and innovative original content there are greater opportunities that the website will get more readers. As A Matter Of Fact even if you have any kind of marketing subject that you will put up any where on the internet you ought to be firm that the material has highly rated original content. By applying all the methods you’ll be confident to produce effective stuff to assist your site appear higher. Correctly researched and promising articles when uploaded on the different sites become useful inbound links for your website or web page. As the PR of nearly every article assembling web sites is quite high you’ll profit well with the search ratings. Adding to the content on the SEO article web sites you may as well regard the press releases. As you start with the work of content development, you should even maximize on the versatile keywords, seek to feature them at positions where viewers may discover them more. You may also hyperlink them to a particular web page on your website that connects to the word. Furthermore you can increase the case for the key words or also exercise the bold service at positive effect. The roaring culmination of a particular web marketing project will highly count on the kind of SEO content that you’ve produced. While fresh SEO articles that will be of great importance to the traffic and the search crawlers can gain your campaign fame, unprofessiona SEO articles will leave you nowhere. So enjoy the money by practicing the good elements correctly!

If you are striving to grow your business across the globe, there is no other trustworthy method than the net. These days internet has become a closely competitive space and some real big brands are also in the race to win more visitors on the website. But if your interest lies in beating of it all you have to rely on stuff like SE friendly content and SEO to gain popularity.

Most search engines have specific screening processes through which they place the various websites for keyphrases. An important element is the substance on the internet site, if your web site has good quality and innovative original content there are greater opportunities that the website will get more readers. As A Matter Of Fact even if you have any kind of marketing subject that you will put up any where on the internet you ought to be firm that the material has highly rated original content. By applying all the methods you’ll be confident to produce effective stuff to assist your site appear higher.

Correctly researched and promising articles when uploaded on the different sites become useful inbound links for your website or web page. As the PR of nearly every article assembling web sites is quite high you’ll profit well with the search ratings. Adding to the content on the SEO article web sites you may as well regard the press releases.

As you start with the work of content development, you should even maximize on the versatile keywords, seek to feature them at positions where viewers may discover them more. You may also hyperlink them to a particular web page on your website that connects to the word. Furthermore you can increase the case for the key words or also exercise the bold service at positive effect.

The roaring culmination of a particular web marketing project will highly count on the kind of SEO content that you’ve produced. While fresh SEO articles that will be of great importance to the traffic and the search crawlers can gain your campaign fame, unprofessiona SEO articles will leave you nowhere. So enjoy the money by practicing the good elements correctly!

SEO Search Engine Optimisation Marketing Versus Advertising Pay Per Click

admin    Google Optimization     Advertising, Click, Engine, marketing, Optimisation, Search, Versus

Let me cut to the quick. In the UK we have now officially entered the longest recession in recorded history.

Businesses are going bust at an alarming rate and every savvy business owner wants to maximise their search engine optimisation marketing and their advertising pay per click spend.

Many have approached me for my SEO opinion on how to integrate pay per click marketing and new seo into an effective business marketing campaign.

The most recent request came from a business director who was frustrated at paying for both search engine optimisation marketing and a separate advertising pay per click sales campaign.

He expressed his frustration at paying an SEO consultant and a separate pay per click online company.

His initial frustration stemmed from the fact he believed only fifty percent of his advertising and marketing spend was producing results, but he could not identify which 50%.

Many years ago this frustration was documented as a famous quotation from Henry Ford the founder owner of the Ford Motor Company. He stated, “I know 50% of my marketing works, I just don’t know which 50% it is.”

Back to the present and our business director. He was equally frustrated that despite paying tens of thousands of pounds over a period of time for a pay per click online service. His pay per click marketing specialists had been unable to identify the magical pay per click formula.

It’s worth mentioning right off the bat, that there is no such concept as a magic pay per click formula.

If there was,then every business owner serviced by SEO consultants and every search engine optimisation marketing and advertising pay per click business marketing campaign would be a super success. And yet they are not.

There are way too many external factors which dictate the success or failure of any pay per click campaign or new SEO marketing campaign.

Search engines are by definition organic businesses, and as such they move the goal posts on a frequent basis.

I admit to being just as frustrated as every other search engine optimisation marketing company when search engines like Google change their algorithms and spin business owners off hot on the heels of a new seo business marketing campaign.

Despite some pay per click online specialists stating the internet has peaked, they are wrong.I listened to a well respected SEO consultant advising an audience that the internet has nowhere near peaked, and that the very best is still yet to come.

We are only in internet infancy, and as such very few business owners are harnessing the power of online sales and marketing strategies to promote their business and increase their sales.

One of the main reasons why many business owners are failing to embrace search engine optimisation marketing and advertising pay per click,is because they don’t understand how to integrate these powerful sales strategies into a dynamic online business marketing campaign.

Many openly admit to being baffled by the internet and the techno babble utilised by SEO and pay per click marketing specialists.

When in reality producing the pay per click formula for a pay per click campaign is a relatively simple exercise, which can be tracked every step of the way by utilising available online analytics.

One of the greatest issues I face, is that many specialists from search engine optimisation marketing and advertising pay per click companies separate these two business sectors.

Generally because they, or their company specialise in one or the other, and not both of these business sectors.

Make no mistake, these two business sectors are as different as chalk and cheese. I have lost count of the number of times I have witnessed a pay per click specialist try to grab extra revenue from a business owner by offering their expertise in natural or organic search engine optimisation skills, only to fail miserably.

It’s a two way track, as I’ve also witnessed SEO specialists fail miserably at producing and managing pay per click campaigns.

At the risk of sounding hypocritical, there are a few specialists who are able to produce proven success stories by combining both search engine optimisation marketing and advertising pay per click into one short to long term business marketing campaign.

The problem is these specialists as so far and few between, that they command top rates of pay, and are usually snapped up by some of the major corporate SEO companies.

Given I’ve already mentioned the internet is an organic concept, this means that nothing is written in stone.

So I guess the best way to explain the title of this article; SEO Search Engine Optimisation Marketing Versus Advertising Pay Per Click is to highlight a question sent in to me recently by the business director mentioned earlier in this article.

Of course I’ll also include our answers.

For the attention of the SEO consultant.

Question: “Many companies offer online services to business owners to achieve a good position in Google search engine optimisation marketing listing. But they charge a fortune, and usually want to tie you into a 1 to 3 year contract for natural SEO services. I would have thought that the easiest, most reliable and cheapest way, was Adwords. I should be wrong. Could you tell me why?”

Answer: Google Adwords may be an easy option. However in my experience of assisting high income generation e-commerce web site owners, it is far from reliable or cheap.

I suggest you conduct some online research before diving into a pay per click campaign as your sole online marketing campaign, because as well as many positives, there are definite downsides to paying for a Pay Per Click Adwords online marketing campaign. i.e.

1: Your pay per click campaign adverts only appear for the length of time your budget allocates.

2: Your pay per click marketing listings may only appear during specific time frames of the day depending on your budget.

3: You are in fierce competition for the highest place advertising pay per click listing.

4: Your Adwords PPC campaigns have no further battery life other than when they appear, until your budget runs out.

5: This means there is no medium to long term residual value in a pay per click marketing PPC campaign.

6: You can never get an exact or true analysis of your advertising pay per click PPC Adwords campaign because it is wide open to competitor fraud.

7: Online buyers are 4 to 6 times more likely to buy from a business or company who place on the left side of search engine pages like Google. This is the natural or organic search engine optimisation marketing listing which customers have more confidence in.

8: Any natural search engine optimisation marketing listing has ongoing residual benefits as this type of listing is not removed online when a budget expires.

9: Most new SEO specialists advise that a natural organic search engine optimisation marketing listing on Google & other search engines has a natural battery life of approximately 4 years.

10: Utilising the right online new SEO specialists and implementing new SEO can sometimes help you or your business achieve search engine domination of 1st page listings.

In my professional business opinion, one should not look to have SEO and PPC competing in any marketing campaign.

I find there is great business synergy to be gained from fusing both SEO and PPC into a long term combined online business marketing campaign.

I generally consider PPC to be the short to medium segment of my marketing campaign, and natural SEO as the medium to long term segment of the same business marketing campaign.

There are many new new SEO tactics which are just entering the online marketing sector like pay per results and natural search engine listing domination.

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Online Marketing, Website Design, Optimisation SEO, Graphic Design

admin    Website Marketing Companies     design, Graphic, marketing, Online, Optimisation, website

Hussle Media

Hussle Media is a Melbourne based online marketing company specialising in Web Design, Graphic Design, Search Engine Optimisation, Web Development and more specifically Online Marketing. The team at Hussle Media are a group of young dynamic individuals who have their finger on the pulse of Melbourne and all the subcultures that exist within our wonderful city.

“We’ve found that whilst we are fast approaching economic downturn the need for innovative, efficient and cost effective solutions has not reduced; but increased. We feel people are embracing new technology and concepts and investing their time in learning about new methods of creating awareness about their business”. Alex Cordova (Director)

Hussle Media identifies the strengths and weaknesses of a business and works towards maximising it’s strengths and eliminating it’s weaknesses.

It has grown from strength to strength and this is reflective of it’s growing client base.

Online MarketingOnline Marketing, (also known as internet marketing, web marketing, eMarketing) is fast becoming an integral part of any business strategy. Hussle Media recognises this and employs a number of procedures in order to promote your business on the internet.

Website DesignHussle Media understands the importance of captivatingly designed and functional websites which is why we pride ourselves on delivering the best web solutions for your business. We aim to strengthen your brand and give you a competitive edge in your target market by stimulating customer enquiries and sales leads.We constantly challenge ourselves to explore the boundaries of businesses. Hussle Media aims to provide creative website design, expert communication and effective marketing strategies. The principal goal of Hussle Media is to grow our clients’ brands and consequently their businesses. With this in mind, Hussle Media has established a devoted communications service.

Search Engine OptimisationOptimisation is a concept within web-development circles that many businesses have now become aware of. If you have not considered search engine optimisation, then we are here to explain to you why you should.

We have developed a cost effective optimisation solution for you to be running a website as a business tool. A tool that works for you and solves problems rather than create problems. The benefits of optimising your website include: * Making your website #1 in it’s category. * Creating increased traffic to your website / business.Your website if coded correctly and designed appropriately should have the capacity to rank highly. If it does not, we can help.

Graphic DesignHussle Media aims to provide strategic design and clear communication messages in all facets of design. We resolve our design briefs with fresh, clear and innovative ideas. No two approaches are alike. We are capable of producing designs for small, medium and large organisational needs. We grow our clients brands and, consequently, their businesses. In a market flooded with products and services, we know that the design is the difference.

need a website? want to be #1 on Google? visit our florida web design company homepage

The Basics Of Seo – Search Engine Optimisation

admin    Google Optimization     Basics, Engine, Optimisation, Search

The great thing is – IT’S FREE!.SEO is great for putting you in front of your customers – and at a time when they need you most!Both Keywords and Links are the building blocks of SEO. Once you know how to do it you can make a start and aim to be Number 1 in Google.Links are very important – they are online recommendations and are great at creating online word of mouth.Link Anchor Text – this is text that links people back to your website so for example – if you are looking for a professional and affordable web design – look no further!Inbound links – web pages that link to your website i.e. direct traffic to your content. You can do this by asking a partnering organisation to post a link on their website which directs people to yours. This is a credible form of referral.Secondly Google looks for off page content. Google will rank your website from 1-10 to determine how important your website is. You can improve your page rank through two things:You can also use the Google Adwords Keyword Tool which is a free service that shows you all the related terms to your search term and also shows you the search volume (the number of people that have used this term)You can conduct in-house research so for example when somebody puts ‘internet’ into the ‘where did you hear about us section’ ask them to recall what they typed in.Do keyword research – do you know what customers type in to Google when they are looking for your service?Keywords are..wait for it -> KEY! It is important to choose keywords that are commonly searched for and relevant to your product/service AND are not being used by your competitors that much. So remember, high volume, high relevancy and low competition.There are two things, firstly, on page content.So what does Google look for?It has been said that paid search gets around 30% of the clicks in comparison to organic search which gets 70%. Organic search results are credible as Google shows these results in order of relevancy. In order to do this Google has to analyse your website using Googlebots (small internet spiders that crawl over your web pages and collect information).The organic search is the body of the Google search i.e all the results which have not been paid for. It is these search results which create the market for website optimisation.SEM is different to SEO. SEM is also known as Search Engine Marketing – these are the sponsored results in Google stretching from the top down to the right hand side of the page. These results are Google adverts which are paid for by advertisers on a Pay Per Click basis.See for yourself – Are you a hairdresser in Birmingham? – go to Google and type in Hairdresser in Birmingham. If your on the first page of Google great, Number 1 position – fantastic, if your on page 55 – forget about it.Simple – they have the product, the marketing, the potential – but the customer cannot see it! You can create a great website but if you cannot be found in a search engine and are not on the first 3 pages then chances are that you will not get a visitor to your website.SEO is basically making sure that your website ranks higher up in search engines such as Google. The higher your page rank = the more likely you are to get seen. So why is this important? I can honestly say I have met companies that have great products/ services that are genuinely needed by their target markets so why weren’t their phones ringing off the hook?SEO is FREE and can have a huge impact on the performance of your website. No surprises then when the UK Search Engine Marketing Benchmark Report 2009 found that 55% of organisations are increasing their search engine optimisation budgets, the most likely increase in comparison to paid search and social media marketing.

need a website? want to be #1 on Google? visit our florida web design company homepage

Search Engine Optimisation in Melbourne

admin    Google Optimization     Engine, Melbourne, Optimisation, Search

Google is continuously evolving its technology to improve the user experience. With this objective in mind, it is changing it’s search algorithm to deliver increasingly relevant results to users. What this means is that conventional methods of search engine optimisation are becoming ineffective. New smart methods are needed to obtain the competitive edge.

One big advancement in Google’s technology has been local search. From a user’s point of view, this improves the experience significantly. By selecting the more option above the Google Search Box, we can narrow down to search results most relevant to our local area. From the point of view of a Business, which provides services locally, like a massage parlour in St Kilda or a music shop in Cranbourne, this is a great way to get targeted exposure from quality customers. This can be done through Search Engine Optimisation.

Another offering by Google, which can be utilized by Businesses servicing a local area for instance, Melbourne Metro customers or Geelong Customers is Geotargeting. What this does is to create a pay per click advertisement on Google Adwords and set the locational preference as Geelong only. If I own a footy shop for example, I could create different landing pages for footy lovers in different areas and create separate ads which will only be viewed in regions where those teams have maximum Support. Likewise for cricket, I am sure there are more Harbhajan Singh Fans in India and more Andrew Symonds Fans in Australia ? Bats signed by these players will sell more in there location of choice.

The online environment is becoming increasingly competitive, and those companies who use the latest search engine optimisation methods will have a decided advantage in visitors and customers.

need a website? want to be #1 on Google? visit our florida web design company homepage

Search Engine Optimisation: Ten Golden Rules for Beginners

admin    Google Optimization     Beginners, Engine, Golden, Optimisation, Rules, Search

Search Engine Optimisation: Ten Golden Rules For Beginners

The following are the ten simple ways to optimize and increase traffic to your website. The guide is meant for those who intend to or are just starting out in Search Engine Optimisation. It shows you all the basic things you need to know and what do to improve your rankings with the search engines and increase traffic to your website. No geek speak. No technical jargons. Just practical, easy to follow tips.

1

Submit your site to on-line web directories. There are several directories you can list your site with. There are free ones as well as paid services. Directory registration can be a time-consuming elbow grease so the temptation is to go for a paid service whereby you pay a company or any other concern to help submit your site to all relevant directories. However you do not really need to shell out to get listed in the right directories with decent traffic and pagerank.

The search engines have their own directory services and is a good place to start. Yahoo has its directory service at www.dir.yahoo.com. Visit the site and submit your url and feed in the category that matches the kind of website you run and / or your kind of business. It might take a while but your site will be listed. Getting listed in a directory like that offers all the exposure and presence a major player like Yahoo has to offer. Another directory to aim for is the Open Directory Project (dmoz). It does take some effort to get listed here but given the fact that this directory is highly valued by most of the big search engines, then it must be worth every effort. It can be found at www.dmoz.org.

2

Register with the search engines. Registering with the search engines is introducing your website to them, inviting them to visit the site and help announce your existence to the world wide web. This can be explained simply without getting into geek mode. Forget about algorithms, spiders, crawlers and all that. In plain terms, the search engines on being registered with, will visit your website and index it. Hopefully they like what they see and they keep coming back and once someone searches for the contents they have found on your site, they point that person towards your site. So a sure way of being noticed by the search engines is simply to register with them. Of course Google should be your number one target here. Other prominent search engines you should register with include Alexa, Entireweb, Scrub The Web, Jayde, Info Tiger, Exactseek, Lookseek and Lifetips.

3

Submit articles to online article publishing and syndicating websites. When you do this, put a link to your website at the end of the article or any other appropriate place depending on the website you are submitting to. Be aware that this does not correlate to just a blatant plugging of your site. The article should be well written, informative and most preferably relevant to what your line of business or website is about.

4

Build Links. Link building is perhaps the most important and influential factor to consider when looking to increase your standing with the search engines and increase traffic to your website. Basically link building can be seen in two broad terms: Viral and Organic.

Viral links are from websites who belong to a link building group or association of websites all exchanging links for the basic purpose of having as many links as possible irrespective of any other considerations. In other words people join certain websites where all the members are there for the sole express reason of populating their link list. This is deemed as cheating by the search engines and is frowned upon. Some of the sites could have been blacklisted or penalised by the search engines. Some may have no relevance to your website. So you want to avoid this kind of link building like the plague. If your website gets blacklisted by Google for instance, it takes up to the better part of six months to get back in their good books.

Organic link building is the way to go. These are links that that you acquire naturally. Examples are websites that link to your website due to its relevance or quality. Organic link building can be attained by various ways. See below for some of these.

5

Join online Groups and Forums. By joining a group or a forum you can network with people with the same interest as you thus it follows that these people will visit your site. Not only that your group members will visit your site, they might mention your websites on their own sites thereby giving you more exposure. Since most of you in the group are members because you share a common interest then this can also serve as a source of quality links for your website thus improving your pagerank. Remember that the relevance of links to your website is considered by the search engines in ranking your site. You increase your exposure by posting on forums that relate to your website. A lot of people read forum postings even without being members and i even know people who use forums as a search method. Yahoo Group is one of the earliest and is my choice. However there are now a plethora of groups and forums that will deliver just as well.

Closely related to these two is Yahoo Answers. Here you can establish yourself as a source of reliable information regarding the subject matter of your website or the business you are in. Put a link to your website when you post an answer to a question. If people find your answers useful and relevant of course the tendency is that they will visit your website.

6

Advertise. Paid advertising is a more direct strategy in increasing or improving your web traffic. A very effective strategy it must be said. The best idea is to go for a Pay Per Click deal. Google Adwords is the one to target here. Basically, a banner of your website is displayed on Google search results and if the banner is clicked the person is automatically directed to your website. You can find more information on Google Adwords and how to start at http://adwords.google.com

7

Make use of Web 2.0 and Social Media in general. Open accounts with sites like MSN Windows Live,Yahoo 360, Blogger and Wordpad. Register with sites like Technorati, Flickr, Stumbleupon, Ryze and Facebook. They all afford you to maintain a presence on the web. You can reach a wide audience or potential customers through these pages. Even big business concerns have realised the power of Social Media and are making use of it to maintain a competitive edge. Also you need to register with pinging websites. These are sites that work for you while you sleep so to speak. All they ask is you let them know once you have new contents on your site and they will bellow it to the whole world wide web. My pick here is pingoat.You can join pingoat at www.pingoat.com .

8

Content is king. This fact is a dog eared expression in Search Engine Optimisation these day. So much so it is fast attaining the status of a cliche. I am not one easily caught dropping cliches but if it is a crime to do so then i plead guilty on this instance and will gladly do my time.

Your site`s content should be well written. No grammatical errors or spelling howlers. Such errors make a bad impression on visitors to the site. Keep your sentences short and compact. Aim for clarity and try to make the site as easy to understand as possible.

Again it is paramount that the content of your website should be relevant to it`s title or your business. This is important for two main reasons: If the site contents and site description do not tally, your standing with the search engines might be adversely affected or worst still they might suspect you of being a spamming or other dubious site. And you do not want that. The other reasons is that visitors might be disappointed and discouraged from re visiting a website they thought was about fishing but found out, on visiting the site that it was about computing. Sure you can have some computing talk on a fishing oriented website but your main focus should be on fishing. As implied in your website`s name or description.

Update your website with new contents regularly. The search engines love new contents. The search engines periodically scan the net for new contents. As i mentioned earlier, they send out feelers (robots, spiders or crawlers in geek speak) to see what is there in cyberspace. If time after time your website is visited they have something new to report back then they will always come back. The result of which is that your pages are constantly updated . This improves your standing in their search queries for a keyword related to your website.

9

Use your e-mail as a campaign tool. You can do this by using the url of your website as a signature. So every mail you send carries a clickable link to your site. This is quite easy enough to do. Most e-mail clients have this facility. For example if you use hotmail go to Options> Preference >Signature and insert the full address of your website.

10

Create a site map. A site map outlines the structure of your website. It arranges your website into sections. This makes the website easy to navigate by search engine robots and spiders. This of course makes the indexing of your site easier. To learn more about sitemaps go to www.xml-sitemaps.com.

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Quad Search Engine Optimisation and Marketing SEO Sem

admin    Google Optimization     Engine, marketing, Optimisation, Quad, Search

*Search Engine Optimisation

An increasingly important business tool, used by all the successful websites on the internet, is search engine optimisation (SEO).

Through the process of using SEO keywords, a company’s website can increase its exposure on the internet by rising through the rankings of a search engine, usually Google.

Whether the website is an online shopping mall, clothing or electronics site, having the right number of SEO keywords can make a huge difference in the amount of business done through the online store.

What Are They?

When someone does a search on Google, they enter in the criteria text they are looking for. When the search is conducted, Google looks through billions of web pages to see what matches those words in the web page text.

For example, if someone does a search for “Professional Movers” in Google, then Google will rank the websites it finds based on how many occurrences of “Professional Movers” there are in the website text. This is SEO marketing.

Think of the internet as an online shopping mall, when customers come in you want them to come to your business first, so having your business, ranging from everything between clothing and electronics, closest to the door means you will get visited first.

How is it Done?Search Engine Optimisation may seem like a very difficult process, but if there are people shopping online, then it is something every website owner is going to want as part of their business.

Generally, a website owner can either have the SEO done themselves by putting SEO keywords into the HTML text through meta-tags, or they can contact professional SEO marketing companies like QuadSEO.com, which helps increase traffic to a company’s website.

As well, by putting up text that is written by professionals in Search Engine Optimisation, a website can increase its traffic greatly without having to consult marketing firms, or play around with the complicated HTML code that makes up the framework of the website itself.

Worth it?

Well, if having a website listed in the top 10 search results of Google is important, then yes it is. Most people will go no more than two to three pages into Google’s search results, so as a result there is little chance a company will be visited if it is on page 5. Having SEO marketing can make sure it is seen on page one.

Conclusion

Search Engine Optimisation is a highly important marketing strategy of any business. From clothes to electronics, millions of things are sold on the online shopping mall we call the internet, so it is of highest importance that a website reflect what people are looking for and that they can find it with a quick Google search. With SEO, a website can rank as number one, two or three on the search results, without it, it is destined to obscurity at rank 12,358.

Don’t leave Search Engine Optimisation out of any marketing strategy your company does. In the world of e-commerce, it is simply too important.

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