Affiliate Marketing: Affiliate Marketing Is One The Best Online Advertising Opportunities

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Affiliate Marketing: Affiliate Marketing Is One The Best Online Advertising Opportunities

Today affiliate marketing is big business on the internet.  No matter where you look on the internet you will see many different types of offers and opportunities for affiliate marketing.  It is big, growing, and one of the best ways to make money on the internet.

Affiliate marketing is an online advertising opportunity where the individual can use his/her website to promote the products or services of an advertiser or merchant.  And when someone visits your site and makes a purchase of the advertiser’s or merchant’s product, then you get paid, or compensated.

There are a number of methods used by advertisers and individuals.  Some use search engine optimization, others use email marketing, and still others use display advertising.  But all essentially use one website to drive traffic to another wesite.

There are different types of websites used in affiliate marketing.  Some sites use pay-per-click search engines to promote the advertiser’s offers.  Others are comparison shopping websites.  Some sites provide a reward system for purchasing, like points or cash back.  Some sites offer charitable donations, coupons or rebates.  And still others use email list that they have compiled from their opt-in box on the lead capture page of their site; and this list is used to bring the advertiser’s offer to individuals of the list.  And there are many other types of websites used for affiliate marketing.

Basically, the individual looking to get paid for the traffic coming to his/her website apply to join an advertiser’s program.  Once accepted, the individual selects and place the advertiser’s links on his website, in their email campaigns, or other means of promoting the advertiser’s products or services.

When a consumer clicks on a link on the individual’s website, it displays the advertiser’s offer and rates.  When the consumer makes a purchase or fills out a form or, in some cases, even clicks on the link; then that transaction is tracked and recorded by the advertiser, and the individual with the website gets a commission.

Regardless of the method you use, if you learn how to effectively do affiliate marketing, it is one of the best and most successful online advertising opportunities.  It is a cost effective way for small and large companies to make lots of money.  It is a source of income for millions.  And thousands of affiliate marketers are making millions in profit.

6 Tips for Choosing Effective Adsense Keyword for the Choicest Income Opportunities

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6 Tips for Choosing Effective Adsense Keyword for the Choicest Income Opportunities

Tops amongst income opportunities online is Google Adsense and there is a effortless secret in the tricky task of choosing the optimum Adsense keywords. You need low competition keywords, but need to select the ones with the highest profit return.
The following process should yield profitable, low competition keywords for your Adsense advertisements. This process is not perfect, but when you analyze it and try it for yourself, you can see that it makes sense. This is with reference to Adsense.
Step 1 Research some keywords for your niche that have a high CPC value. Firstly, find your keywords by using the Google Adwords keyword tool or other tools that will give your specific niche a list of keywords. Open a spreadsheet program and save these keywords into a csv file. The next step is to copy and paste the keywords into Google’s traffic Estimator which require you to already have an Adwords account. An estimated clicks per day and the usual cost per click (CPC) for each keyword will be provided to you by the traffic estimator so that you can uncover your greatest income opportunities. You should then copy and paste this information back into your spreadsheet for future reference.
Step 2 To maximize your profits in Adsense publishing, you want to increase the likelihood of high CPC’s for second through eighth place words. Since CPC make decline sharply below third position, you want a higher starting usual CPC to offset it. Estimate what the maximum return per click will be by taking 30% of the usual CPC so that you can determine the greatest income opportunities.
Step 3 Utilize any of the available internet programs to estimate the CPC for the first eight positions of your keywords. Seeing the CPC reveals any drop in value down the positions and helps you protect income. Lucrative keywords and, thus, the greatest income opportunities, are the ones whose values remain closest together down the list.
Step 4 Now determine which Adsense advertisements occupy which positions. You can do this by searching on Google for your keyword and looking to see which Adsense advertisements are generated in the search results and in which order they are. Another way to estimate this is to use the Adwords Accelerator tool. It has a feature whereby Adwords advertisements are dynamically displayed for a given keyword you input into the tool to check. If the Adwords advertiser has used “Adwords for Content” in his advertising, these advertisements will be the Adsense advertisements someone else is displaying on their website.
Step 5 Compare the advertisements you found in step 4 to the results of using a keyword check function tool (available online). A close match between the advertisers in the result and that of step 4 indicates that you may have a profitable keyword and better income opportunities.
Sometimes, the advertiser might not use the ‘Adwords for Content’ mode for advertising and this result in the advertisers shown being different from the prior step. This means that the keyword may not be the basis for the Adsense advertisements and may not be profitable or one of your greatest income opportunities.
Step 6 Following that, you need to increase the viewings. If you decide to get traffic using the Adwords approach, then just use the keywords in your Adsense advertisements that scored well from the above evaluation. Then, use lower cost per click keywords in your Adwords advertisements. You overall profit can be computed by taking the difference of the cost of the click you pay on your Adwords word and the earnings of the click on your Adsense words.
When you opt for SEO methods to generate site traffic, be sure to use keywords with high KEI values as these are the greatest income opportunities. The KEI ration is how many searches for a keyword are done divided by the number of competing sites with the same word. When you combine this search engine optimization method with the highest scores using the suggestions above, you will get the maximum profit and the choice keywords.
Do you want to know how to be able to profit from Google Adsense, one of the top income opportunities online, by automating this entire process?

Coffee and Ready-to-Drink Coffee in the U.S.: The Market and Opportunities in Retail and Foodservice, 6th Edition

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Coffee and Ready-to-Drink Coffee in the U.S.: The Market and Opportunities in Retail and Foodservice, 6th Edition

As the U.S. economy slid deeper into recession during 2009, coffee marketers and foodservice operators moved in the opposite direction, digging out of the trench of 2008 with a variety of strategies designed to capitalize on the fact that even upscale coffee is a relatively thrifty luxury that offers comfort during stressful times. Two success stories were the rebound of Starbucks on the foodservice side and the revitalization of the former P&G retail coffee portfolio by J M. Smucker. Although the era when the coffee market grew effortlessly through premiumization may have ended, such upscale trends as the shifts towards specialty coffee beverages, gourmet beans and ethical consumerism are still clearly in force. What’s more, there’s ample opportunity for companies to capitalize on such trends as the economy recovers—not by ignoring the tougher times or reversing strategy, but by crafting an image that’s both upscale and responsive to consumers’ stronger-than-ever demand for value.

Packaged Facts’ Coffee and Ready-to-Drink Coffee in the U.S.: The Market and Opportunities in Retail and Foodservice, 6th Edition offers a comprehensive look at this .5 billion market, examining both the retail and foodservice sides of the business as well as the growing overlap of the two. On the retail side, the report analyzes coffee sold for future brewing—beans and ground, and instant—as well as RTD coffee drinks (à la Frappuccinos), as well as coffee enthusiast’s new brewing method of choice: single-serve (pod) coffee. Positive upscaling trends that slowed during the weak economy will gradually regain the upper hand, the report predicts, resulting in increasing annual percentage sales gains lifting sales by 23% by 2014 to reach .3 billion. The report examines sales across the entire retail universe, using Information Resources, Inc. InfoScan Review data and SPINSscan data to extensively chart performance, market composition and marketer/brand performance for the mass-market and natural supermarket channels.

Comprehensive coverage is also devoted to the vast foodservice market for coffee, including the expansion of specialty drinks at such mass-market venues as McDonalds, Dunkin’ Donuts and, most recently, Burger King with its planned 2010 roll-out of Starbucks’ Seattle’s Best. Supplementing the market tracking and forecasting of previous editions, Coffee and Ready-to-Drink Coffee in the U.S.: The Market and Opportunities in Retail and Foodservice, 6th Edition pays special attention to trends in new product development, inclusive of valuable global perspective; details competitive opportunities, including via in-depth company profiles; explores winning marketing methods including Web-based activity; and provides detailed consumer profiling using Experian Simmons data for 2009.

Table Of Contents
Chapter 1: Executive Summary
Introduction
Scope of Report: Foodservice and Retail
Report Methodology
The Market
Economic Downturn Takes a Toll
Figure 1-1: Share of Total U.S. Dollar Sales of Coffee: Foodservice vs. Retail, 2003, 2007 and 2009 (percent)
Dry Coffee Category Leads in Market Share
Foodservice Sales Gain in Restaurants
Supermarkets Lose Share to Cheaper Alternatives
The Economy and Its Impact
Coffee Sales Fortunes to Improve Through 2014
The Marketers
Thousands of Marketers
Marketers Employ Multiple Sales Channels
Smucker Is No. 1 Coffee Marketer
Top 10 Brands in Natural Supermarket Channel
Marketing & New Product Trends
Upscale Coffee Trends Collide with Downscale Economy
Thrifty Upscale Coffee: Can It Work Outside Foodservice?
Ideological Coffee: Organic, Natural and Fair Trade
Shade Grown Coffee
Foodservice and Retail Trend Overview
Increasing Overlap and Cross-Competition Between Foodservice and Retail
Despite Chain Restaurant Proliferation, Mom and Pops Remain Industry Paradigm
Specialty Coffee Competition Intensifies and Diversifies
Burger King to Roll Out Seattle’s Best in 2010 as Part of Revamped Breakfast Program
Coffee Is Best-Selling Hot Beverage at Convenience Stores
Supermarkets Lead Retail Market for Packaged Coffee
Fair Trade Coffee Boosts Walmart’s Image, Sales
Consumer Trends
More than 50% of Americans Drink Coffee Daily
Consumer Love Affair with Gourmet Coffee Wanes a Bit
Starbucks Restaurants Feel Recession Squeeze
Usage of Coffee by Type
Figure 1-2: Household Usage Rates of Coffee: By Product Type, 2009 (percent of U.S. households)
Brands Usage Rates

Chapter 2: The Products
Introduction
Scope of Report: Foodservice and Retail
Dollar Sales Based on Retail Value
Excluded Products
Product Breakouts
Product Types
Coffee Brewed and Served by the Cup
Ground Coffee
Whole Bean Coffee
Single-Serve Pods and Capsules
Instant/Freeze-Dried Coffee
Instant Cappuccino and Specialty Coffee Mixes
Liquid Coffee Concentrates
Packaged Ready-to-Drink (RTD) Coffee Beverages
IRI Categories
Additional Descriptors
Arabica vs. Robusta
Decaffeinated Coffee
Types of Roasts
Espresso: A Brewing Process as Well as a Roast
Blends vs. Varietals
Estate Coffee
Flavors
Organic Coffee and Sustainably Grown Coffee
Fair Trade Coffee
Shade Grown Coffee
Figure 2-1: Tree Canopies In Coffee Growing (levels of shade)
Global Market Overview
A Primary Commodity
South America and Central America Account for Two-Thirds of World Coffee Production
Figure 2-2: World Coffee Production: Marketing Years, 2003/2004-2009/2010 (number of bags in millions)
Europe and Asia Pacific Lead in New Coffee Product Introductions
Table 2-1: Share of Global Coffee Product Launches: By Region and Annual Total, 2005-2009 (number)
Nestlé Leads by Number of Coffee Product Introductions
Table 2-2: Top 10 International Marketers: By Number of Coffee Product Launches, 2005-2009 (number)
Instant Gratification Conquers the World
Table 2-3: Top 20 Package Tags/Marketing Claims: By Number of Global Coffee Product Launches, 2005-2008

Chapter 3: The Market
Market Size and Growth
Economic Downturn Takes a Toll
Table 3-1: Total U.S. Sales of Coffee, 2005-2009 (in millions of dollars)
Foodservice Sales Top Billion
Table 3-2: U.S. Sales of Coffee Through Foodservice Channels, 2005-2009 (in millions of dollars)
Retail Sales of Coffee Hit Billion
Table 3-3: U.S. Sales of Coffee Through Retail Channels, 2005-2009 (in millions of dollars)
Foodservice and Retail Shares Remain Stable
Figure 3-1: Share of Total U.S. Dollar Sales of Coffee: Foodservice vs. Retail, 2003, 2007 and 2009 (percent)
Retail Market Composition
Dry Coffee Category Leads in Market Share
Table 3-4: IRI-Tracked Sales and Share of Coffee by Category, 2009 (in millions of dollars)
Ground Coffee Segment Dominates Dry Coffee Category
Table 3-5a: IRI-Tracked Sales of Dry Coffee Category: Dollar Sales, Change and Category Share by Segment, 2009 (in million of dollars)
Table 3-5b: IRI-Tracked Unit and Volume Sales of Dry Coffee: By Segment, 2009 vs. Year Ago (in millions)
Relative Fortunes of Coffee Segments Remain Constant Despite Recession
Overarching Dry Coffee Trend Is—Back to the Future
Table 3-6: IRI-Tracked Sales of Dry Coffee by Segment: Basic vs. Processed, 2008-2009 (in millions of dollars)
Decaf Coffee Continues to Slide
Table 3-7: IRI-Tracked Dollar Sales of Decaffeinated Coffee: By Segment, 2009 (in millions of dollars)
Instant Coffee Sales Go Slowly
Table 3-8: IRI-Tracked Dollar Sales of Instant Coffee: By Segment, 2009 (in millions of dollars)
RTD Coffee Dominates Liquid Coffee Category
Table 3-9a: IRI-Tracked Dollar Sales of Liquid Coffee: By Segment, 2009 (in millions of dollars)
Table 3-9b: IRI-Tracked Unit and Volume Sales of Liquid Coffee Category: By Segment, 2009 vs. Year Ago (in millions)
Bolthouse Farms Reigns in RFG RTD Coffee Drink Segment
Table 3-10: IRI-Tracked Dollar Sales of Refrigerated RTD Coffee, 2009 (in millions of dollars)
Cool Brew Lifts Refrigerated Coffee Concentrate Segment
Sales by Channel
Foodservice Sales Gain in Restaurants
Table 3-11: Share of U.S. Foodservice Dollar Sales of Coffee: By Venue, 2008-2009 (percent)
Supermarkets Lose Share to Cheaper Alternatives
Table 3-12: Share of U.S. Retail Dollar Sales of Coffee: By Channel, 2008-2009 (percent)
Seasonality and Regionality
Retail Sales Highly Seasonal
HealthSaver Caffeinated Cities Survey Details Trends by Region
Table 3-13a: U.S. Cities with Highest Levels of Coffee Consumption: Regular Coffee & Specialty Coffee Drinks, 2007 vs. 2008
Table 3-13b: U.S. Cities with Lowest Levels of Coffee Consumption: Regular Coffee & Specialty Coffee Drinks, 2007 vs. 2008
Table 3-13c: “Most Caffeinated U.S. Cities”: 2007 vs. 2008
Table 3-13d: “Least Caffeinated U.S. Cities”: 2007 vs. 2008
Table 3-13e: U.S. Cities Most Likely to Say Caffeine Is Good for You: 2007 vs. 2008
Table 3-13f: U.S. Cities Most Likely to Say Caffeine Is Bad for You: 2007 vs. 2008
Northwest Coffee Culture Hides Specialty Coffee’s East Coast Roots
Market Outlook
The Economy and Its Impact
A Shift to Gourmet/Specialty Coffee
More Than Half of Americans Drink Coffee Daily
Competition from a Broad Spectrum of Beverages
Table 3-14: IRI-Tracked Sales and Share of Major Beverage Categories, 2009 vs. Year Ago (in millions of dollars)
RTD Tea Beats Out RTD Coffee on Price
Table 3-15: IRI-Tracked Dollar Sales of RTD Coffee vs. RTD Tea, 2009 vs. Year Ago (in millions of dollars)
New Spins on Caffeine
New Research Supports Coffee’s Health Halo
Single-Serve Systems Are Here to Stay
Coffee Pricing Is Volatile
Raw Coffee Prices Shrink in 2009
Table 3-16: Composite Green Coffee Prices, 2005-2008 (in cents per pound)
Looking Ahead: Projected Market Growth
Economy Slowly Improving
Focus on Environmental and Social Responsibility Will Endure
Coffee as the New Health Food
Hispanic Coffee Sales to Grow
Table 3-17: Projected Hispanic Population as Percent of Total U.S. Population: 2000, 2007, 2010 and 2015
Coffee Sales Fortunes to Improve Through 2014
Table 3-18: Projected Total U.S. Sales of Coffee, 2009-2014 (in millions of dollars)
Foodservice Sales to Near Billion
Table 3-19: Projected U.S. Sales of Coffee Through Foodservice Channels, 2009-2014 (in millions of dollars)
Steady Growth in Retail Sales
Table 3-20: Projected U.S. Sales of Coffee Through Retail Channels, 2009-2014 (in millions of dollars)

Chapter 4: The Marketers
Competitive Overview
A Complex Marketing Structure
Thousands of Marketers
Marketers Employ Multiple Sales Channels
Major Coffee Marketers
Foodservice Cross-Over
Specialty Coffee Marketers
Hispanic-Style Coffee Marketers
Joint Ventures Provide Synergies
The North American Coffee Partnership
Coca-Cola, Godiva, Caribou and More
Competitive Positioning
Marketer and Brand Shares
Methodology
Smucker Is No. 1 Coffee Marketer
Table 4-1: Top 10 Coffee Marketers by IRI-Tracked Sales and Market Share, 2009 (in millions of dollars)
Smucker and Kraft Dominate Mammoth Ground Coffee Segment
No Other Marketers Claim Double-Digit Share
Smaller Marketers Make Impressive Gains
Smucker Leads Ground Decaf Segment
Nestlé Tops 0 Million Instant Coffee Segment
Kraft and Smucker Lead Instant Decaf Segment
Eight O’Clock Moves Up in Whole Beans Segment
North American Coffee Partnership Owns RTD Coffee Segment
Wm. Bolthouse Reigns in Refrigerated RTD Segment
Cool Brew Dominates Tiny Refrigerated Coffee Concentrate Segment
Top 10 Brands in Natural Supermarket Channel
Table 4-2: Leading Ground Coffee Marketers and Brands: By IRI-Tracked Sales and Share, 2009 (in millions of dollars)
Table 4-3: Leading Ground Decaffeinated Coffee Marketers and Brands: By IRI-Tracked Sales and Share, 2009 (in millions of dollars)
Table 4-4: Leading Instant Coffee Marketers and Brands: By IRI-Tracked Sales and Share, 2009 (in millions of dollars)
Table 4-5: Leading Instant Decaf Coffee Marketers and Brands: By IRI-Tracked Sales and Share, 2009 (in millions of dollars)
Table 4-6: Leading Whole Beans Coffee Marketers and Brands: By IRI-Tracked Sales and Share, 2009 (in millions of dollars)
Table 4-7: Leading Shelf-Stable RTD Coffee Marketers and Brands: By IRI-Tracked Sales and Share, 2009 (in millions of dollars)
Table 4-8: Leading Refrigerated RTD Coffee Marketers and Brands: By IRI-Tracked Sales and Share, 2009 (in millions of dollars)
Table 4-9: Leading Refrigerated Coffee Concentrate Marketers and Brands: By IRI-Tracked Sales and Share, 2009 (in dollars)
Table 4-10: Top 10 Brands of Ground Coffee in Natural Supermarket Channel: Market Share and Dollar Sales, 52 Weeks Ending January 23, 2010 vs. Year Ago (in millions of dollars)

Chapter 5: Marketing & New Product Trends
Upscale Coffee Trends Collide with Downscale Economy
Figure 5-1: Number of Coffee Beverage Introductions, 2005-2009
Figure 5-2: U.S. Gross Domestic Product, 2005-2009 (in dollars)
Table 5-1: Number of Coffee Beverage Introductions by Package Tags/Claims, 2005-2009
Will Economic Turnaround Trigger New Product Turnaround?
Table 5-2: Number of Coffee Beverage Introductions, 2008 vs. 2009
Thrifty Upscale Coffee: Can It Work Outside Foodservice?
Ideological Coffee: Organic, Natural and Fair Trade
Whole Foods vs. Its Customers: Nobody Wins
Certification Labeling: Baffling for Consumers and Marketers Alike
Starbucks C.A.F.E.: Not Where You Go for a Cup of Joe
Figure 5-3: C.A.F.E Scorecard Excerpt
Ethical Direct Trade
UTZ Certified Good Inside: Is It Good Enough for True Believers?
Shade Grown Coffee
Three Strikes and You’re In—Triple Certification
Table 5-3: Caffe Ibis Coffee—Triple Certification Labels
“Green” Labels, Labels, Everywhere
Table 5-4: Organic, Shade Grown (aka Bird Friendly), and Fair Trade Labels
Products Launches May Include Myriad Products
Green Mountain Coffee Entries Includes Donut House Collection
The Four Runners Up
2009 Whole Bean and Ground Coffee Intros Exhibit Variety and Growing Sophistication
Single-Origin Coffees
Limited Editions
New Bottled Drinks Pose Question: Is Coffee the New Chocolate?
Coffee-Energy Drink Connection Continues in 2009
Java Has Been a Monster
Coca-Cola Goes Full Throttle into Hybrid Coffee/Energy Drinks
7-Eleven’s Fusion Energy Coffee Launches Foodservice Trend
Table 5-5: Coffee Beverages Introduced in 2009

Chapter 6: Foodservice and Retail Trend Overview
Introduction
Increasing Overlap and Cross-Competition Between Foodservice and Retail
Foodservice Overview
Foodservice Venues
Foodservice Distribution Methods
Away from Home Food Spending Remains Static
Full-Service Restaurant Share of Sales Surges
Table 6-1: Average U.S. Household Expenditures on Food, 2004-2008 (in millions of dollars)
Table 6-2a: Dollar Sales of Meals and Snacks Away from Home: By Type of Outlet, 2004-2008 (in millions of dollars)
Table 6-2b: Dollar Sales of Meals and Snacks Away from Home: By Type of Outlet, 2004-2008 (in millions of dollars)
Table 6-3a: Share of Dollar Sales of Meals and Snacks Away from Home: By Type of Outlet, 2004-2008 (percent)
Table 6-3b: Share of Dollar Sales of Meals and Snacks Away from Home: By Type of Outlet, 2004-2008 (percent)
Restaurant Industry Trade Group Projects Growth in 2010
Table 6-4: Restaurant Industry Sales: 2008-2010 (in billions of dollars)
Despite Chain Restaurant Proliferation, Mom and Pops Remain Industry Paradigm
Organic Coffee “Hot” in 2010 Restaurant Survey
Specialty Coffee Competition Intensifies and Diversifies
Burger King to Roll Out Seattle’s Best in 2010 as Part of Revamped Breakfast Program
Different Demographics?
Coffeehouses, Kiosks and Coffee Carts
Company Snapshot: Tim Hortons
Drive-Thrus: Competitive Advantage or Retrograde Concept?
The Gasoline Factor
Coffee Is Best-Selling Hot Beverage at Convenience Stores
Coffee Tops C-Store Shopper Lists
7-Eleven Achieves Franchise-Only Status in U.S. While Playing Up Coffee
“Looking Good In Any Cup Size” Ad Campaign Introduces New Iced Coffee Line
New Coffee Is Old News at 7-Eleven
7-Eleven Announces NYC Expansion Plans
Sheetz Specialty Coffee Drinks Include Lattes, Cappuccinos and Mochas
ExxonMobil Combines Upscale Coffee Image with Relaxed Approach
Hess/Dunkin’ Donuts Rollout Continues
Walgreen Tests Café W
Licensed Cafés and Kiosks
Books Go Better with Cafés
Mountain Mudd Franchises Spread from Billings to Lebanon
Less Workers = Less Office Coffee Service
Vending Machines Lagging in U.S., Picking Up in Britain
The Starbucks Vending Machine Experience
For Hotels, It’s “Goodbye Freeze-Dried, Hello Espresso”
Airlines Flying High with Coffee Grounds
Retail Trend Overview
Retail Distribution Methods
Types of Retail Outlets
Supermarkets Lead Retail Market for Packaged Coffee
Mass Merchandisers, Supercenters & Warehouse Clubs
Walmart a Top Coffee Seller
Fair Trade Coffee Boosts Walmart’s Image, Sales
Contest for National Warehouse Club Supremacy
Gourmet/Specialty Food Stores
Light Roast Coffee
Medium Roast Coffee
Dark Roast Coffee
Specialty Coffee Stores
Company Snapshot: The Coffee Bean & Tea Leaf
Health and Natural Food Stores
Top Coffee Brands in Natural/Specialty Arena
Table 6-5: Top UNFI Brands in Natural/Specialty Channels: by Share and Number of SKUs, 2008 vs.2009 (percent and number)
Internet, Mail Order, and Subscriptions

Chapter 7: Competitor Profiles
Competitor Profile: Caribou Coffee Co., Inc.
Company Overview
Rebuilding and Rebranding Post Recession
Commercial Expansion Shows Results
Caribou Coffeehouses’ Rustic Design Reinforces Brand Identity
We’re #2, We Try Harder
Reinventing the Hot Chocolate Wheel
Reaching Out to Consumers on a Number of Fronts
Competitor Profile: Dunkin’ Brands, Inc
Company Overview
“We Are Mainstream America”
“You Kin’ Do It” Campaign Cheers on “Everyday People”
Dunkin’ Pushes Forward with Expansion Plans
Various Types of New Outlets Targeted
Franchisees Unhappy with Increased Retail Competition
Competitor Profile: Green Mountain Coffee Roasters, Inc
Company Overview
Specialty Coffee Unit Growing Rapidly
Keurig Unit Growing Even More Rapidly
Green Mountain’s CAGR Has Risen to 53% Since Keurig Acquisition
Green Mountain Acquires Tulley’s for .3 Million
Green Mountain Acquires Timothy and Revises Projections Up Once More
Balanced, Multichannel Distribution
How Keurig Grows Sales
Social Responsibility: Putting Your Money Where Your Mouth Is
Company Continues Ethical/Fair Trade Marketing
Competitor Profile: Kraft Foods, Inc
Company Overview
Table 7-1: Kraft, Inc. Net Revenues: By Region and Category, 2008 (in billions of dollars)
Kraft Acquires Cadbury
The Maxwell House Roller Coaster
Lawsuit with P&G Settled
Brewing Some Good Marketing
Yuban Is Revitalized
Sanka Suffers from Image Problem
General Foods International Coffee Mixes Losing Their Luster
Starbucks Agreement Has Had Long-Term Benefits
Gevalia Kaffe Gets New U.S. Push
Kraft’s Tassimo Home Brewing System Succeeds in Europe But Stumbles in the U.S.
Kraft Switches to Bosch
Kraft Settles Lawsuit with Keurig
Tassimo Looking to Bring Its European Mojo to the U.S
Advertising “Webisodes” Fall Flat
Tassimo Has Potential
Competitor Profile: McDonald’s Corp.
Company Overview
McCafé: An Idea Whose Time Has Come
Concept Traces Back to Premium Roast Coffee Upgrade
Adding Coffee Bars
Advertising Approaches: Special, But Unsnobby
McCafés a Global Success Story
McDonald’s Japan Shoots for No. 1 in Espresso Drinks
Competitor Profile: Massimo Zanetti Beverage USA, Inc.
Company Overview
The Third Largest Roaster in the U.S
Chock Full O’Nuts: “A Heavenly Coffee”—Literally
Hills Bros. Popular with Heavy Coffee Drinkers
MJB Premium Coffee in the Pacific Northwest
Chase & Sanborn Offers Affordable Price
Cafés and Foodservice
Competitor Profile: Nestlé USA, Inc.
Company Overview
Nestlé’s U.S. Operations: Vast and Varied
Joint Ventures with Jamba Juice & Coke
Nestlé Leads Instant Coffee Market
Nespresso’s Speedy Nespresso Brings Delayed Financial Gratification
Worldwide Nespresso Gains 28% in Third Quarter of 2009
Nescafé Rolls Out Dolce Gusto
Competitor Profile: Peet’s Coffee & Tea, Inc.
Company Overview
Sales Grow Despite Recession
Two Business Segments: Retail Stores and Specialty Sales
Peet’s Pulls in Sails Against Headwind of Economy
Peet’s Mantra: “It’s All About the Coffee”
Peet’s Retail Stores Are Marching Eastward
Peet’s 10 Commandments
Now a National Brand in Grocery Channels
Partnership with Vistar Should Increase Office Sales
Two Types of Foodservice Accounts
Bidding War for Diedrich
Competitor Profile: Sara Lee Corp.
Company Overview
Sales Results
Sara Lee Sheds U.S. Retail Coffee and DSD Foodservice Coffee Businesses
DSD Sale Does Not Mean Capitulation in Foodservice Competition
Despite Divestitures, Sara Lee Still Brewing Up a Storm
Senseo a Global Single-Serve Brand
U.S. Customers Wait for Senseo to Return
Competitor Profile: The J.M. Smucker Co.
Company Overview
Smucker Acquires Coffee Brands from P&G
A Focus on Breakfast and Tradition
A Family Business with a Thirst for No. 1 Brands
Folgers Coffee Sales Perk Up Under Smucker
Pricing Key to Success
Competitor Profile: Starbucks Corp
Starbucks to World: “Accounts of My Demise Are Somewhat Exaggerated”
Table 7-2: Starbucks Results of Operations for Fiscal Years 2005-2009 (in millions of dollars)
Return of Prodigal CEO Reignites Company
Past Is Prologue as Starbucks Reevaluates and Regroups
Schultz Shutters Hundreds of Stores
Starbucks Takes Time Out to Retrain Baristas
The Vast Worldwide Starbucks Coffeehouse Phenomenon
Starbucks “Individualizes” New Outlets
Starbucks Testing 31-Oz. Trenta Iced Drinks
Other Strategic Initiatives
Fresh Appeal
New Machines
Pike Place Roast
Clover Upscale Brewed
Customer Loyalty Program
My Starbucks Idea Webpage
Table 7-3: “My Starbucks Ideas” by Type and Number as of December 8, 2009
Prior to Recession, Starbucks Expanded Drive-Thrus
Starbucks and Ad Agency Part Ways
Starbucks iPhone Apps
Despite Store Cutbacks, Starbucks Retains Brand Portfolio
Seattle’s Best Coffee & Torrefazione Italia
Seattle’s Best Goes Franchise Route
Foodservice Operations Suffer Setback During Inhospitable Times
Burger King to Roll Out Seattle’s Best Nationally
Profitable Partnerships in Consumer Packaged Goods
Kraft Markets Starbucks’ Ground and Whole Bean Coffee
The North American Coffee Partnership
Via Rollout Ongoing
Transformation Agenda Fuels Energy Drinks
Nutritional Health & Wellness to Promote Corporate Health & Wellness
Social Responsibility as Practice and Marketing Tool
Employees vs. Starbucks: You Win Some, You Lose Some
Tazo Tea & Ethos Water
Table 7-4: Tazo Tea—List of Hot Tea Products as of December 2009
Ethos Water: PR Plus or Ethical Dilemma?
Other Partnerships, Other Products

Chapter 8: The Consumer
More than 50% of Americans Drink Coffee Daily
77% of Adults Drink Coffee Each Year
Consumer Love Affair with Gourmet Coffee Wanes a Bit
Consumption Among 18- to 24-Year-Olds Rebounds Slightly
Coffee Drinkers Know Home Isn’t Just Where the Heart Is
Brewing Method of Choice
Figure 8-1: How Consumers Get Their Morning Java Jolt, 2010 (percent)
Consumer Use and Demographics
The Simmons Survey System
Starbucks Restaurants Feel Recession Squeeze
Table 8-1a: Usage Rates for Starbucks Restaurants and Starbucks Packaged Coffee Products, 2006-2009 (percent of U.S. adults)
Table 8-1b: Adult Consumer Base for Starbucks Restaurants and Starbucks Packaged Coffee Products, 2006-2009 (number of U.S. adults in millions)
Table 8-2a: Fast-Food Breakfast Consumers: Usage Rates Overall and for McDonald’s, Starbucks and Dunkin’ Donuts, 2005-2009 (percent of U.S. adults)
Table 8-2b: Fast-Food Breakfast Consumers: Consumer Base Overall and for McDonald’s, Starbucks and Dunkin’ Donuts, 2005-2009 (number of U.S. adults in millions)
Usage of Coffee by Type
Figure 8-2: Household Usage Rates of Coffee: By Product Type, 2009 (percent of U.S. households)
Espresso/Cappuccino Has Youthful Demographic
Table 8-3a: Usage of Espresso/Cappuccino: By Household Age Group, 2009 (number in thousands, percent and index)
Table 8-3b: Usage of Ground/Whole Bean Coffee: By Household Age Group, 2009 (number in thousands, percent and index)
Types of Coffee Used Most
Figure 8-3: Coffee Usage Rates: By Product Type Most Often Used Per Household, 2009 (percent of U.S. Households)
Five-Year Trend by Types of Coffee Used
Table 8-4: Trended Number of Coffee Users: By Product Type Used Most Often, 2005-2009 (percent of U.S. households)
Demographic Indicators by Product Type
Regular
Ground Decaf
RTD Coffee Drinks
Instant Decaffeinated
Instant Specialty Flavored Coffee Mix
Whole Bean Coffee
Espresso/Cappuccino
Psychographics Reveal Unlikely Connection Between Flavored Mix & Whole Bean
Brands Usage Rates
Demographic Trends: Ground and Whole Bean Coffee Brands
Café Bustelo
Chock Full O’Nuts
Eight O’Clock
Folgers
Hills Brothers
Maxwell House
Yuban
Demographic Trends: Selected Espresso/Cappuccino Brands
Demographic Trends: Instant Coffee Brands
Demographic Trends: Instant Specialty Coffee Mix Brands
Demographic Trends: RTD Coffee Brands
Table 8-5: Top Demographic Indicators for Selected Types of Coffee 2009 (index of U.S. households)
Table 8-6a: Coffee Purchaser Food and Shopping Lifestyle Attitudes: By Selected Coffee Types, 2009 (index of U.S. households)
Table 8-6b: Coffee Purchaser Food and Shopping Lifestyle Attitudes: By Selected Coffee Types, 2009 (index of U.S. households)
Table 8-6c: Coffee Purchaser Food and Shopping Lifestyle Attitudes: By Selected Coffee Types, 2009 (index of U.S. households)
Table 8-7: Coffee Brands Used Most Often by Percentage of U.S Households, 2009 (percent of U.S. households)
Table 8-8: Top 10 Demographic Indicators for Selected Ground/Whole Bean Coffee Brands, 2009 (index of U.S. households)
Table 8-9: Top Demographic Indicators for Selected Espresso/Cappuccino Brands, 2009 (index of U.S. households)
Table 8-10: Top Demographic Indicators for Selected Instant Coffee Brands, 2009 (index of U.S. households)
Table 8-11: Top Demographic Indicators for Selected Instant Specialty Coffee Mix Brands, 2009 (index of U.S. households)
Table 8-12: Top 10 Demographic Indicators for Selected Ready-To-Drink (RTD) Coffee Brands, 2009 (index of U.S. households)

Appendix: Addresses of Selected Industry Associations, Marketers and Coffeehouse Chains

The Future Of Wine: Capitalizing On New Opportunities And Preferences – Market Research Report On Aarkstore Enterprise

admin    Web Marketing     Aarkstore, Capitalizing, Enterprise, Future, Market, Opportunities, Preferences, Report, Research, Wine

The Future Of Wine: Capitalizing On New Opportunities And Preferences – Market Research Report On Aarkstore Enterprise

Introduction

Unlike the beer market, wine has not experienced a sustained decline and has continued to grow in value in some regions despite the economic crisis. Success in the market will be driven by appealing to the continuing growth of consumers’ trading up tendencies in core markets while educating and heightening the appeal of wine among new consumers in emerging markets and younger demographic cohorts.

Scope

*Detailed insights and analysis documenting the drivers and inhibitors of the wine market

*Exclusive occasions, market and consumer survey data and analysis covering each category

*Strategic conclusions combined with actionable recommendations for all industry players looking to fully capitalize on this market

*Countries covered: France, Germany, Italy, the Netherlands, Spain, Sweden, UK, US, Australia, Japan, South Korea, China, India, Brazil, and Russia

Highlights

Alcohol sales growth is suffering from the affects of the global downturn, but longer term trends such as moderation for health or expenditure reasons are well established threats. The shift towards premiumization and a higher value/lower volume consumption pattern is set to continue but has lost momentum and is not forestalling the sales decline.

Health is one of the most significant trends influencing CPG brands in the present. Wine is best placed of the three main alcohol categories to capitalize on this, and regular moderate wine consumption has often been linked with health benefits. The industry has adapted further to this trend and lower alcohol wines have already seen some success.

Price and value-for-money are growing as influencing factors in what drinkers consume, where they consume and in what volume. The negative economic backdrop has clearly been a major motivator in this, and has further favored the off-trade over the on-trade.

Reasons to Purchase

*Consumer understanding: obtain a detailed understanding of consumer attitudes and behaviors towards wine

*Market understanding: identify the key wine markets and product innovation trends in 15 countries across four territories

*Ideation: find inspiration for innovative formulations and positioning that takes advantage of consumers’ desires for premium and health attributes

Table of Contents :
Overview 1
Catalyst 1
Summary 1
Table of Contents 2
Table of figures 3
THE FUTURE DECODED 4
INTRODUCTION: Wine is beer’s principal competitor in the global alcoholic drinks market 4
TREND: The overall alcoholic beverage market is defined by its maturity and the moderate consumption behaviors of consumers 4
Sales performance in the alcoholic beverages market highlights the contrast between the saturated, static markets of the West and the developing potential of key emerging markets 5
Trends in consumers’ consumption occasions mirror the flat performance in sales volumes 8
Males remain the dominant gender in overall alcohol occasions, although female consumption is growing stronger 11
Alcohol consumption occasions decline with age as moderation behaviors rise and consumers’ priorities shift 16
Moderation, driven by rising attentiveness to health issues, is increasingly characterizing many consumers’ alcoholic beverage consumption behaviors 20
Moderation has also been influenced by economic circumstances, but consumers remain resistant to the concept of cutting back on alcohol for purely financial reasons 24
Alcohol abstainers: although a minority, those who never drink account for sizeable shares of LDA consumers 29
Key takeouts and implications: growth potential in the alcohol market will be centered on tapping new consumer groups and the sustenance of trading up behavior 34
TREND: Wine is a popular alcoholic beverages category that is not experiencing the same slow sustained decline seen in beer, cider & FABs 35
Wine sales figures show mixed fortunes, although the category is not in the middle of a sustained decline 35
Wine occasions are one of the key consumption occasions in the alcohol market but frequencies in some developed markets are falling 40
Although men typically enjoy more wine occasions, the category is not subject to the pronounced male bias seen in both beer and spirits 45
Wine consumption is still skewed towards older age groups 51
Categorization of wine consumers can cross typical demographic groupings with differing mindsets having important lessons for the industry 54
Key takeouts and implications: the outlook for wine remains more positive than that for other major categories despite the downturn 56
TREND: On and off-trade dynamics in the wine market: consumers’ off-trade consumption is the fundamental driver of category sales 57
The shift in alcohol sales from the on-trade to the off-trade reflects a trend predating the global economic downturn 57
The economic climate is however influencing consumers’ propensity to consume on-trade and also their product choices 63
Recent trends show increased motivation among consumers to consume off-trade 67
Time scarcity and related external pressures on alcohol consumption occasions adds impetus to the move to the off-trade 72
The frequency and location of on-trade consumption habits around the world underlines preferences for moderate relaxed drinking occasions 75
Consumers drink with greater frequency when at home than they do on-trade 80
Brand choice is being influenced by price both on and off-trade, although this is, perhaps surprisingly, more marked off-trade 84
The wine category is rooted in the off-trade in most key markets 90
Wine is less dependent on on-trade occasions than the overall alcohol market FINISH!!!!! 94
Particular pressures on the wine market in the off-trade stem from the so-called ‘discount trap’ 98
Key takeouts and implications: the strength of the off-trade in the wine market continues to offer a reasonable degree of security for the wine industry 100
INSIGHT: Changing consumer preferences in the wine market: food and health associations are strong points for wine 101
Some consumers are shifting between categories based on price and value-for-money considerations, but habit and experiential attributes remain highly important 101
Wine’s continued success is heavily based on its strong association with eating 107
Wine’s popularity by occasion type peaks when matched with food 109
Wine is a fundamentally social consumption experience, influencing its suitability for different types of occasions 118
The influence of health on alcohol choice: wine benefits from widespread awareness and acceptance of certain healthy attributes but still faces challenges in maintaining a credible healthy positioning 119
The popularity of lower alcohol versions of brands reflects both health awareness and the general trend for moderation, but presents problems for the wine market 124
Consumers’ origin and style preferences within wine are influenced by quality, sensory and value factors 128
Distribution channel preferences among consumers are shifting in favor of supermarkets and convenience stores 130
The online channel is influencing consumers’ purchase behavior and is a valuable tool in tracking their changing preferences 131
Authenticity is a growing consumer motivator and stronger point for the wine market 131
Key takeouts and implications: wine continues to capitalize on its association with eating and actively benefit from the moderation of non-food related drinking occasions 133
INSIGHT: Innovation trends in wine: upscale and natural/ethical halo claims lead in new product releases 134
Recyclable is the leading product claim associated with wine, underlining the growth of issues such as ethicality and sustainability in the market 135
Manufacturers have continued to focus on meeting the upscale/premiumization trend despite the economic crisis 137
Mature has emerged as a tag in wine as manufacturers and marketers embrace the core older consumer base more openly 139
Organic claims have become increasingly relevant as a premium measure, but 141
Private label wine releases have been given impetus by the economic backdrop and increased credibility among consumers 143
Key takeouts and implications: tracking the key consumer mega-trends is essential to directing innovation in the wine market 144
ACTION POINTS 145
ACTION: Build a compelling case for brand loyalty in the off-trade 145
ACTION: Be aware of the risks of discounting and promotions to post-recessionary sales and brand equity 147
Pursue approaches that offer price-conscious consumers more flexibility in their spending 149
Be measured in pricing strategies and educate consumers that less is not always better 150
ACTION: Target comfort-based and social occasions 150
ACTION: Look at inorganic growth opportunities through co-operation and consolidation 152
ACTION: Online distribution is a major opportunity for the wine industry 153
ACTION: Social Media presents opportunities for targeting younger wine drinkers 155
ACTION: Enhance approaches to effectively educate consumers 158
Make wine descriptions more useful to consumers 159
ACTION: Be ready for renewed trading up opportunities during the post-recessionary period 159
Maintain a strong focus on innovation and R&D during times of economic uncertainty 159
Start planning for the longer term by continually tracking consumers as an economic recovery begins to become a reality 160
APPENDIX 162
Methodology 162
Further reading and references 163
Ask the analyst 164
Datamonitor consulting 164
Disclaimer 164

For more information, please visit :

http://www.aarkstore.com/reports/The-Future-of-Wine-Capitalizing-on-New-Opportunities-and-Preferences-38293.html

Find More Demographics Articles

The Future of Wine: Capitalizing on New Opportunities and Preferences

admin    Web Marketing     Capitalizing, Future, Opportunities, Preferences, Wine

The Future of Wine: Capitalizing on New Opportunities and Preferences

Introduction

Unlike the beer market, wine has not experienced a sustained decline and has continued to grow in value in some regions despite the economic crisis. Success in the market will be driven by appealing to the continuing growth of consumers’ trading up tendencies in core markets while educating and heightening the appeal of wine among new consumers in emerging markets and younger demographic cohorts.

Scope

*Detailed insights and analysis documenting the drivers and inhibitors of the wine market

*Exclusive occasions, market and consumer survey data and analysis covering each category

*Strategic conclusions combined with actionable recommendations for all industry players looking to fully capitalize on this market

*Countries covered: France, Germany, Italy, the Netherlands, Spain, Sweden, UK, US, Australia, Japan, South Korea, China, India, Brazil, and Russia

Highlights

Alcohol sales growth is suffering from the affects of the global downturn, but longer term trends such as moderation for health or expenditure reasons are well established threats. The shift towards premiumization and a higher value/lower volume consumption pattern is set to continue but has lost momentum and is not forestalling the sales decline.

Health is one of the most significant trends influencing CPG brands in the present. Wine is best placed of the three main alcohol categories to capitalize on this, and regular moderate wine consumption has often been linked with health benefits. The industry has adapted further to this trend and lower alcohol wines have already seen some success.

Price and value-for-money are growing as influencing factors in what drinkers consume, where they consume and in what volume. The negative economic backdrop has clearly been a major motivator in this, and has further favored the off-trade over the on-trade.

Reasons to Purchase

*Consumer understanding: obtain a detailed understanding of consumer attitudes and behaviors towards wine

*Market understanding: identify the key wine markets and product innovation trends in 15 countries across four territories

*Ideation: find inspiration for innovative formulations and positioning that takes advantage of consumers’ desires for premium and health attributes

Table of Contents :
Overview 1
Catalyst 1
Summary 1
Table of Contents 2
Table of figures 3
THE FUTURE DECODED 4
INTRODUCTION: Wine is beer’s principal competitor in the global alcoholic drinks market 4
TREND: The overall alcoholic beverage market is defined by its maturity and the moderate consumption behaviors of consumers 4
Sales performance in the alcoholic beverages market highlights the contrast between the saturated, static markets of the West and the developing potential of key emerging markets 5
Trends in consumers’ consumption occasions mirror the flat performance in sales volumes 8
Males remain the dominant gender in overall alcohol occasions, although female consumption is growing stronger 11
Alcohol consumption occasions decline with age as moderation behaviors rise and consumers’ priorities shift 16
Moderation, driven by rising attentiveness to health issues, is increasingly characterizing many consumers’ alcoholic beverage consumption behaviors 20
Moderation has also been influenced by economic circumstances, but consumers remain resistant to the concept of cutting back on alcohol for purely financial reasons 24
Alcohol abstainers: although a minority, those who never drink account for sizeable shares of LDA consumers 29
Key takeouts and implications: growth potential in the alcohol market will be centered on tapping new consumer groups and the sustenance of trading up behavior 34
TREND: Wine is a popular alcoholic beverages category that is not experiencing the same slow sustained decline seen in beer, cider & FABs 35
Wine sales figures show mixed fortunes, although the category is not in the middle of a sustained decline 35
Wine occasions are one of the key consumption occasions in the alcohol market but frequencies in some developed markets are falling 40
Although men typically enjoy more wine occasions, the category is not subject to the pronounced male bias seen in both beer and spirits 45
Wine consumption is still skewed towards older age groups 51
Categorization of wine consumers can cross typical demographic groupings with differing mindsets having important lessons for the industry 54
Key takeouts and implications: the outlook for wine remains more positive than that for other major categories despite the downturn 56
TREND: On and off-trade dynamics in the wine market: consumers’ off-trade consumption is the fundamental driver of category sales 57
The shift in alcohol sales from the on-trade to the off-trade reflects a trend predating the global economic downturn 57
The economic climate is however influencing consumers’ propensity to consume on-trade and also their product choices 63
Recent trends show increased motivation among consumers to consume off-trade 67
Time scarcity and related external pressures on alcohol consumption occasions adds impetus to the move to the off-trade 72
The frequency and location of on-trade consumption habits around the world underlines preferences for moderate relaxed drinking occasions 75
Consumers drink with greater frequency when at home than they do on-trade 80
Brand choice is being influenced by price both on and off-trade, although this is, perhaps surprisingly, more marked off-trade 84
The wine category is rooted in the off-trade in most key markets 90
Wine is less dependent on on-trade occasions than the overall alcohol market FINISH!!!!! 94
Particular pressures on the wine market in the off-trade stem from the so-called ‘discount trap’ 98
Key takeouts and implications: the strength of the off-trade in the wine market continues to offer a reasonable degree of security for the wine industry 100
INSIGHT: Changing consumer preferences in the wine market: food and health associations are strong points for wine 101
Some consumers are shifting between categories based on price and value-for-money considerations, but habit and experiential attributes remain highly important 101
Wine’s continued success is heavily based on its strong association with eating 107
Wine’s popularity by occasion type peaks when matched with food 109
Wine is a fundamentally social consumption experience, influencing its suitability for different types of occasions 118
The influence of health on alcohol choice: wine benefits from widespread awareness and acceptance of certain healthy attributes but still faces challenges in maintaining a credible healthy positioning 119
The popularity of lower alcohol versions of brands reflects both health awareness and the general trend for moderation, but presents problems for the wine market 124
Consumers’ origin and style preferences within wine are influenced by quality, sensory and value factors 128
Distribution channel preferences among consumers are shifting in favor of supermarkets and convenience stores 130
The online channel is influencing consumers’ purchase behavior and is a valuable tool in tracking their changing preferences 131
Authenticity is a growing consumer motivator and stronger point for the wine market 131
Key takeouts and implications: wine continues to capitalize on its association with eating and actively benefit from the moderation of non-food related drinking occasions 133
INSIGHT: Innovation trends in wine: upscale and natural/ethical halo claims lead in new product releases 134
Recyclable is the leading product claim associated with wine, underlining the growth of issues such as ethicality and sustainability in the market 135
Manufacturers have continued to focus on meeting the upscale/premiumization trend despite the economic crisis 137
Mature has emerged as a tag in wine as manufacturers and marketers embrace the core older consumer base more openly 139
Organic claims have become increasingly relevant as a premium measure, but 141
Private label wine releases have been given impetus by the economic backdrop and increased credibility among consumers 143
Key takeouts and implications: tracking the key consumer mega-trends is essential to directing innovation in the wine market 144
ACTION POINTS 145
ACTION: Build a compelling case for brand loyalty in the off-trade 145
ACTION: Be aware of the risks of discounting and promotions to post-recessionary sales and brand equity 147
Pursue approaches that offer price-conscious consumers more flexibility in their spending 149
Be measured in pricing strategies and educate consumers that less is not always better 150
ACTION: Target comfort-based and social occasions 150
ACTION: Look at inorganic growth opportunities through co-operation and consolidation 152
ACTION: Online distribution is a major opportunity for the wine industry 153
ACTION: Social Media presents opportunities for targeting younger wine drinkers 155
ACTION: Enhance approaches to effectively educate consumers 158
Make wine descriptions more useful to consumers 159
ACTION: Be ready for renewed trading up opportunities during the post-recessionary period 159
Maintain a strong focus on innovation and R&D during times of economic uncertainty 159
Start planning for the longer term by continually tracking consumers as an economic recovery begins to become a reality 160
APPENDIX 162
Methodology 162
Further reading and references 163
Ask the analyst 164
Datamonitor consulting 164
Disclaimer 164

For more information, please visit :

http://www.aarkstore.com/reports/The-Future-of-Wine-Capitalizing-on-New-Opportunities-and-Preferences-38293.html

Social Media Marketing Company: Maximizing the Opportunities Presented by Social Media Platforms

admin    Social Media Marketing     company, marketing, Maximizing, Media, Opportunities, Platforms, presented, Social

Social Media Marketing Company: Maximizing the Opportunities Presented by Social Media Platforms

Social media marketing is a whole new approach to market your products and promote your brand among the netizens. Although originally social media was started to promote unlimited information and knowledge sharing among the netizens, of late it has been transformed into a platform for marketing and promotion of activities. Social media internet marketing uses social media platforms such as social networking sites, internet forums, blogs and so on. The major advantage of social media marketing is that it is an economical yet effective way of taking your products to the targeted audience. When your products or brand becomes the cynosure in the social media circle, you can benefit from free publicity.

When used effectively, the social media can generate a strong amount of interest even for relatively unknown products and services. And such effects can be brought about by a social media marketing company . Such a company helps you in formulating a social marketing strategy with an aim to promote your brand, create loyalty, and expand your customer base. The focus is on minimizing the investment and maximizing the returns. Such a company first studies your business before creating the plan. Some notable areas where it helps you in your social media campaign are social networking profile selection and development, blog research, blog commenting, viral video promotional campaigns, online brand reputation building and management, community outreach programs etc.

As such, a social media marketing company gives direction to your campaign and makes sure that every available opportunities presented by the social media platforms is maximized. Sometimes, a campaign which stems from an amateur enthusiasm can do more harm than good to your reputation. If the social media platform presents opportunities, it also has a flip side to it. If you can use an internet forum to promote your brand the same forum can be utilized to attack your reputation. A professional approach takes care of all such possibilities and how to tackle such situations. You can also look out such professional service providers offshore. Outsourcing social media marketing requirements is not new anymore. Many companies in India offer such services.

Social Media Advertising Opportunities

admin    Social Media Marketing     Advertising, Media, Opportunities, Social

Social Media Advertising Opportunities

The growing world of social media is both powerful and intimidating, and if using it for social media advertising, done wrong it can be an absolute disaster. Getting the most out of social media advertising is about knowing who your target audience is, and how to get them to engage with your product or service.

Let’s not forget that social media done badly can be worse than social media not done at all and with so many companies now trying to include social media in online marketing campaigns, it is vital to get it right. Social media advertising can be a time consuming process and involves lots of monitoring if you want to be sure you are getting a good return on investment.

Many online marketing agencies now carry out social media advertising campaigns for clients, due to the amount of time needed to study and plan results and strategies. There are various ways to go about social media advertising. Take Facebook for instance, any company can create a profile or group for free, offering information about the latest products and services to members or ‘friends’ of that group or profile.

MySpace is another social media site that is great for creating profiles and spreading news of promotions or offers by word of mouth. Many companies can set up social media profiles and create networks of followers and friends in order to promote services and products. Knowing how social media sites work will also help when carrying out social media advertising strategies.

Your advertisements must also be the kind of thing that is going to attract those they are aimed at. This may seem like an obvious thing to say but sometimes it is difficult to get into the mind of someone else, especially if your product/service is aimed at a different age group, sex, religion, culture etc. It is surprisingly common how adverts can go to waste simply down to the fact they are not attracting the right kinds of people and not sending out the right message in the right places.

Competition for social media advertising is rife so it is worthwhile spending some time and investing resources into getting your social media advertising strategy just right. Having a good social networking presence can have serious benefits for your company, but getting it wrong could be a completely different story.

County branding has residents a-Twitter

Joseph Lapointe    Twitter Marketing     1800s, action-plan, hastings, hastings-county, Opportunities, royal, royal-navy, the-1800s, the-new, twitter-communities

-Hastings County — historic Hastings whose timber floated the Royal Navy in the 1800s — is now all about the Twitter.

Read the original:
County branding has residents a-Twitter

5 Inbound Marketing Opportunities Apple Missed When Launching iPad

admin    Twitter Marketing     Apple, Inbound, Ipad, Launching, marketing, Missed, Opportunities

Many would argue that the biggest consumer product launch of the year is only a few days away. Saturday April 3, Apple releases the iPad, a device the company hopes will create an entire new product category in the consumer electronic industry. While the iPad isn’t short on buzz, the electronics giant has missed some key inbound marketing opportunities that could have taken the product launch to an even higher level.

5 Inbound Marketing Opportunities Apple Missed When Launching iPad

Historically, Apple’s product launch approach has been to be as secretive as possible about product details leading up to the launch. The company’s release of iPad guided tour videos
last week created buzz for an event that would have gone unnoticed by most companies. This type of buzz is valuable, but had Apple developed content and inbound marketing strategies with key customer groups, they could have built stronger advocates across growing customer segments.

1. Building Business Advocates
– The iPad’s major opportunity and application is its business use. While it’s being launched as a consumer electronics device, this new type of tablet computer fills the needs of many businesses from restaurants to hospitals. Apple has largely ignored businesses in its initial product launch marketing; however, a content marketing strategy that focused on business applications of the new device beyond just its ability to run business applications like Numbers and Keynote. They could have started the conversation about the second generation of cloud computing
and improved commercial application sales in the iPad app store. A blog or even a series of use case examples showing how different industries could leverage this new type of device in their businesses could have helped build a stronger level of support outside of IT departments for adoption.

2. Feeding the Base — In classic Apple fashion, they have tried to keep news and information about the iPad to a minimum leading up to its launch. What if they hadn’t? Instead of acting like a stone-cold corporation, Apple could have done just a little bit to empower its nation of rabid supporters. Does it need to divulge product secrets and give away too much information away to the competition? No. However, Apple could have done a few things to reward its strongest fans and early adopters. Imagine the buzz they would have created if they gave in-store line priority to anyone who bought a first generation iPhone. It makes sense; people who bought the first iPhone are likely to be early adopters who will also buy the iPad. A simple gesture of putting them at the front of the line would have built a wave of word-of-mouth buzz that cost Apple nothing except for some organizational time and effort.

3. Engaging Bookworms
– It is no secret that Apple hopes its new iPad will drive an entire new business channel of its iTunes Store: books. Digital books, though cheaper than printed books, can be a tough sell to traditional book readers. With inbound marketing strategies that aimed to educate avid book readers including students and teachers, Apple could have used the months leading up to the launch to inform potential customers of the benefits of electronic reading and how it would integrate into daily life.

4. Appealing to an Older Market — An opportunity that an iPad has that the iPhone or iPod doesn’t have is to appeal to older electronics users. Until now, portable electronic devices were too small and hard to read for older users, while computers and netbooks were to hard to use. The iPad gives older users an easier to read screen size with a simple user interface. Apple should have been working with developers prior to the launch in a public way to showcase new iPad applications that would appeal to the older demographic. Apple could have built an entire content community around use cases for older iPad owners.

5. Getting Gamers Geeked — For the past year or more, Apple has been pushing gaming on the iPhone and iPod touch. With the iPad launching, gaming is likely a priority on this device as well. Not having dedicated content channels online to showcase upcoming games as well as development insights from game developers was a critical mistake in inbound marketing. Gamers get excited about new games, characters, levels, etc. Building a content network to hype up the launch could have bolstered iPad sales.

Will the iPad sell? Yes. Could Apple have used inbound marketing to sell more? Absolutely.

Do you plan on buying an iPad? 

Live Webinar: Social Media Optimization Is The New SEO With Brian Solis

Connect with HubSpot:

View full post on HubSpot’s Inbound Internet Marketing Blog

Ppc Search Engine Marketing- Opportunities Galore

admin    Website Marketing Companies     Engine, Galore, marketing, Opportunities, Search

PPC search engine marketing has overpowered the internet marketing arena. More and more websites are using this technique to boast their business and make their presence felt on the popular search engines. This is an effective way for any new business to work well on the cyberspace and particularly for the start-ups and new ventures as they can attract more and more people towards their websites. And surely, numerous websites have been using this service and they are benefited in the process as well. The task of lending visibility to a website and the business is very well accomplished through the PPC services.

This medium of online promotion is an instant hit amongst the website owners for many reasons. PPC search engine internet marketing allows the companies to trace their target market segment and bring them to their threshold. As a result, the customers are able to find the services or products of their choice, which in turn is beneficial in increasing the revenue of the business. The trick is very effective in the getting an instant traffic to a particular website and thus increasing the chances of attracting the prospective customers to your website. The companies only pay the search engine a certain sum of money on every click directed to their web page by the prospective customer. And surely any amount would look reasonable for such kind of service, where the companies don’t need to hunt for their customers but find them right on their doorstep. This is the USP of PPC services.

The main mantra behind the PPC search engine web marketing is choosing the right keywords for a specific product or service. One needs to be extra careful in deciding about the keywords for this purpose as they will ultimately reflect in the search result and consequently direct the traffic to the concerned website. Remember, relevant keywords will give you the relevant traffic and more opportunities to sell your product. You can easily find a lot of PPC search engine web marketing service providers on the World Wide Web. All you need is to choose the right package for your business and you will find endless business opportunities for you on the World Wide Web.