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PayPal and Google Checkout both offer a way for buyers to securely shop online, and protect customers and businesses by their anti-fraud policies. Both the online payment gateways provide SSL security. Though both the options have some pros and cons, they are free to set up and signing up is simple.

•   PayPal:   Owned by eBay, Paypal has been around on the web for years. Pay Pal is one of the most widely adopted forms of online payment gateway.

1.    PayPal needs your e-mail address and some basic details to set up an account and later ask over for your credit card or bank account information as needed.
2.    PayPal is much more popular than Google Checkout as it offers an extensive variety of services for shoppers and businesses to exchange funds.
3.    PayPal is more diverse as copared to Google Checkout. A customer can only make use of credit or debit card with Google Checkout. PayPal, in contrast, permits for credit card payment and deduction from a bank account. It also grants eCheck facility.

4.    PayPal is available in 55 countries. PayPal accepts six currencies, the U.S. dollar, euro, the pound, the Canadian dollar, the yen and the Australian dollar. Currency exchange facility is also available with PayPal.
5.    Your level of account decides the charges on PayPal. You have to pay 1.9 percent to 2.9 percent of your sales, and 30 cents per transaction.

•    Google Checkout: Google Checkout has been launched by Google in 2006 as an alternative to PayPal.

1.  Google Checkout is deemed much easier to use than PayPal. You can pay for goods more easily and in fewer steps.
2.    Google Checkout allows storing addresses, credit and debit card information in its system and you don’t have to retype all that data each time.
3.    Google Checkout allows a user to log in to a single Google username to shop online, while hiding the data and e-mail address from traders where as PayPal keep financial details concealed from stores, however merchants can see e-mail address of the buyers.
4.    Google Checkout is only available for U.S. purchases. So, no international shopping is possible with this online payment gateway.
5.    Google Checkout charges 2% of sales and 20 cents per transaction. However, you can utilize your Google AdWords account to lower the cost of your transaction fees.

Google Checkout has the advantage of integration with Google AdWords while PayPal has a wide range of features available that include invoicing, statements, shipping and tax calculations. One should consider his ecommerce website needs before deciding on either online payment gateway.

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As an advertisement publisher, your primary goal is optimizing the amount of revenue you can earn via web advertisements without overloading your page with ads to the detriment of the reputation of your site. This is much easier said then done. You have to look at advertising companies from all angles in order to truly understand what is going bring home the most revenue.

One of the first things you should look at is the content of web advertisements. Adding a page that is too provocative or contains content that is not appropriate for your site will lose you repeat visitors and sales. Second is the quality and placement of the advertisements. If advertisements have poor quality or placement, they will not encourage many clicks and therefore not generate much revenue. Third is how much advertisements interfere with the usage of your site. Visitors do not like to have to address an advertisement before they can enter the site and if this process takes too long, you will lose a large number of site visitors. And finally are the company policies that you will have to agree with in order to be paid for ad placement. You must question what you are being paid for; this can be clicks generated, sales earned because of visitors to your site, or time on your site. Also, how you are being paid and how reliable the company is. Once you answer all of these questions, you will be dealing with a much smaller group of companies and can then begin to look in depth for the differences. Two companies that will pass this initial test are ImagesPay and Blue Lithium.

Blue Lithium created a strong reputation for itself since being created in 2004. They have quickly expanded and gained many advertisers and publishers. Their reputation has been so strong that they were acquired by Yahoo!. This partnership promises even bigger things to come in the future of the company. The reason for the strong reputation is the quality of the advertisements. They offer good looking presentation that attracts a very high number of clicks per day. They are very reliable and pay fairly.

ImagesPay has been around for a much shorter time but has already built an excellent reputation as well. Their in-image advertising is very well presented and generates a very high level of clicks per day. Payment is prompt and reliable. Visitors to your site will be less burdened by their advertisements and content is monitored not only for appropriate content but also for content that will best fit your site. These advertisements can actually generate higher revenues on your site alone.

When deciding which is right for you, the best thing to consider is how much money, overall are you going to be able to generate working with these advertisers and how are they going to impact my site. ImagesPay and Blue Lithium can generate very high income but using Blue Lithium will force you to relinquish much more of the control you have over your site. They require many agreements, such as not creating pages in languages other than English, that will prevent you from taking your site where you want it without considering your contract. For this reason, ImagesPay is a much better company to work with as a publisher.

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Have you ever wanted something that you could not afford so bad, well look no further than http://www.freegiftsngadgets.com where you can get that most wanted gift for free for just completing a simple online offer from a well known and trusted company ie:Lovefilm, Coral, HSBC to name a few there are plenty to do.

There are plenty of gifts and gadgets to choose from ranging from ipods, ps3’s, iphones’s, hdtv’s and laptops’s just to name a few, you name it we’ve got it!

I know you are reading this and thinking “scam” and thats where you are wrong that is what i first thought when i stumbled across the free gift site and it has been proven by the BBC, CNN and even the T3 magazine that it is 100% legit.

You must also be thinking how can they send me a free item for just completing an advertisers offer?

Look below and see how:

Who

Spent

Received

You

Nothing, nil!

Some free DVD rentals and a free iPod Shuffle.

Referrals website

£40 on your iPod Shuffle.

Three commissions of between £20 and £30 each from the advertiser – Profit = up to £50

The advertiser (LOVEFiLM in this example).

£60 – £90; a drop in the ocean compared to a TV or newspaper campaign.

Three potential customers who have actually tried their service and may well like to keep it.

Now that you have read this and seen how simple it is to receive these free gifts and gadgets then why not go ahead and visit http://www.FreeGiftsnGadgets.com to order that gift or gadget of your choice!

Long-tail keyphrases are generally 3 & 8 words long, much longer than the standard main keywords that you could target for your website.

Long-tail phrases have fewer people looking for them, in addition they also have fewer web pages competing for them, making it more straight forward for you to get ranked for those words using articles that are produced with the phrase in mind.

The longer phrases are also often more specific than the more popular main phrases. For example:

Main phrase: Chocolate recipes

Long-tail phrase: How to make a chocolate souffle

Owing to the fact that they’re so much more specific, these longer phrases make great online article topics. In fact, many times (not everytime though), the phrase works ideally as a title just as it stands.

The major contrast between main keywords and long-tail keywords is the following:

-You want your *website* to have a high ranking for its main words, and

-You need your *articles* to have a high ranking for your long-tail words.

In this article youshould learn how to research long-tail keyword terms.

Go to Google’s useful and free keyword tool here:

https://adwords.google.com/select/KeywordToolExternal

Often to just input the phrase ‘how to’ immediately followed by one of your major keywords, then that’s a great start at obtaining long-tail phrases. Here is an example: ‘How to make a chocolate souffle’ could easily be the primary words that could be entered into Google’s keyword tool.

The tool’s results will produce several connected phrases, that can provide you with even more ideas for possible bigger phrases to make use of in your article submissions. The search results will tell you just how many searches are done for that very phrase every month. That’s the “demand” for the keyword term.

Have a look for a longer relevant phrase that has acheived a large number of searches, this can then be crafted into an article topic, that is still relevant to your topic.

Next, you must examine the “supply” for the term—in other words this is the number of competing web pages. Once you have picked a phrase, go to Google.com and input this phrase in quotation marks into Google.com’s search box.

Then you will get the number of competing web pages itemized below the search box. It should have something like “About 44,000 results” (or some other number). This number shows just how many web pages are battling for this long-tail term.

You’re looking for longer phrases that have higher traffic reward (high demand) that can be contrasted with a relatively low competition factor (low supply). The key thing to understand about these longer phrases is that when you combine them with the lower competition, they’re more straightforward to achieve a higher article ranking for them.

You really must keep well clear of phrases that are only acheiving low demand (not many people looking for them) and higher competition (loads of web pages already fulfilling that demand).

Your Assignment:

Utilising Google’s excellent and free keyword tools, look into several possible long-tail keyword terms that you may use within your article submissions. Once you start doing the searches using the keyword tool, you will get an avalanche of brand new ideas for many new phrases—that is one of the bonuses of doing keyword research!

Since the dotcom arena opened its arms to advertising, the businesses have been equipped with a real edge. The business organizations or advertisers wish to enhance the brand positioning and add vitality to the brand. The advertising is the basic activity to distinguish the products as brands. Done in a strategic way, it can make the brands etched on the minds of people. This is when the brands get reputed and finds a rapport among the users. For giving the notions a real ground, an online ad agency has to come in place.

The online ad agency is useful in creating an impact over the prospective customers. This is because of the strategic positioning of the brand. It is done with the help of most feasible advertising medium of Internet. It is not only feasible due to cost effectiveness but also the extensiveness adds to the advantage. Now, brand positioning is altogether an activity to strategize and place the brand higher in the competition. The existence of similar products and services increases the competition. This is the reason for making efforts to gain a distinction over others.

Making the brands distinguished signifies that the customer base would increase and so would be the market share. This process is set off by associating with an online ad agency. The agency provides advertisers with interactive ad solutions. These solutions are like banner ads, rich media ads, flash video ads etc. Moreover, the ads are published according to a deep analysis for getting maximum and relevant response. The publishing is done over an online advertising network. It is done, keeping in mind the keyword relevance of publisher website, daily traffic, content, web space and placement of ads.

Such an analysis is done by the online ad agency to help the advertiser in achieving profits. The emphasis is laid upon building the reputation of the brand by placing different ads randomly over the network. This helps in attaining more leads and responses. Now, this medium also offers an enhanced user experience. This is due to the increase in broadband connections. The Internet has set off to be the primary advertising medium for global organizations.

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The phrase “first impressions are the previous impression” is pretty correct. No make a difference how outstanding the articles is, if the look is not appealing they will not even go through the initial line.

Although it is apparent your web site must be informative and categorized in a good manner, the very first phase to categorizing your content is by thinking of which category your world wide web website falls? For instance, if it really is a finance relevant web page, then the subcategories for your internet content material ought to be related to finance only, this kind of as loans, mortgages, insurance plan, and stocks. If some of your information isn’t going to suit the category, the website site will clearly shed the focus and will confuse men and women.

The second of these on the net marketing and advertising suggestions is to choose the most ideal advertising strategy to market your organization. That might be marketing on social websites, message boards, and other locations. But what is unique in these solutions? Each and every single human being utilizes the exact tactic and we are not looking to comply with other people, we are searching to beat the other folks and hold improved ranking. That can be carried out only by deciding upon a improved street and that is through search engines.

No doubt social networking web-sites are on the rise but they are even now not the most generally used sites of the net. As stated prior to, currently people refer to the online to clear up their difficulties and they use the research engines to support them. So concentrate on the regular issues of the globe of these days and build unique content on these concerns so that every time men and women research for the alternative to their issues on the search motor, your net web site retains a excellent ranking in the final results.

In the stop it is encouraged that you don’t comply with the typical tips. By subsequent these very simple on the web advertising guidelines, certainly you will taste additional achievement in a shorter period of time of time and will fathom the joy of undertaking superior small business with fewer hassles.

On the web marketing attracts a substantial variety of customers. The world wide web brings people today closer to products and solutions and services for supply no issue their geographical destinations. This has aided a whole lot in terms of boosting the customer base of companies and organizations and the revenues, as well.

The development has designed important things easy for both equally organizations and clientele. Consumers do not have to journey for lengthy seeking for an item or go all-around window browsing. They are capable to retail outlet from the comfort of the personal computer in their very own home. The plan of on the net shopping has also built the undertaking of being a sales and profits man or woman a great deal less difficult.

On the internet marketing operates day and night, three hundred sixty 5 days a year. Prospects can go to the internet site of the company that they want and area orders no make a difference what time or day it is. This has enhanced most company gross sales and has ensured that businesses do not reduce revenue throughout nights or holidays.

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Online keyword research is vital to the success of your affiliate campaigns. Keywords are the “language” of your niche- the words people use when talking about the subject, and which they will use when searching for information on your niche. Here’s a dead easy affiliate tutorial to help you do this right the first time.

You will need:

Firefox browser from Mozilla
a free tool called SEO for Firefox
Google’s free keyword tool

1. Start with the root terms

Start with the commonly used terms in your niche. These will be very broad, with very little specific content, phrases like “make money“, “dog training”, “cat care”, or “home repairs”. You are now about to find more targeted keywords and phrases based on these root terms.

2. Use Google to find long tail variations

Your free Google keyword tool will spit out long lists of long-tail keywords and keyphrases of two or more words in length. These are more targeted phrases used by smaller numbers of people when searching on Google. So, based on our earlier examples, you may come up with phrases like “make money while in college”, “dog training for older dogs”, “caring for sick cats”, or “repair your own toilet”.

3. Spot your target range

Look at the column marked “Global Monthly Searches”. Double click to put them in numerical order, and scan down to the 1000 to 2400 monthly search range. This is the range you will be targeting for your affiliate campaigns. They have enough monthly search volume to be worth the work, but not so much you will be unable to compete with marketers with larger budgets.

Keywords are the “language” of your niche- the words people use when talking about the subject, and which they will use when searching for information on your niche.

4. Use Firefox to gauge the competition

You’re not finished yet, though! Here is a great online keyword research tool.

SEO for Firefox is a free add-on for your Firefox browser which instantly measures the Google Page Rank of every site on the web, and displays the number right on the Google search engine results page.

Run each of your list of long-tail terms through this additional process. An average rank in the first 10 SERPS results of 3.0 or less is pretty good. More than 3.0 may be too difficult to compete against. Do out an Excel sheet to record and track your results.

5. Where to use them

You should now have a nice list of keywords and phrases with monthly searches of 1000 to 2400, and with competition of 3.0 or less, give or take. What do you do with them? Everything! Feature them in your blog and site content, your articles and your PPC ads. They are the heart of your successful affiliate campaign.

Bonus tip: One simple way to get an instant trove of relevant keywords is right there on your sales page. Plug in the URL of your affiliate sales page into Google’s keyword tool, and download the list of results. If the sales page is of any length at all, you could have a couple hundred within seconds. Test each of these for PR competition and monthly volume. That’s it: a quick, no-brainer affiliate tutorial in online keyword research.

Affiliate Marketing and Disruptive Innovation

Disruptive Innovation is a term that is attributed to Clayton M. Christensen in 2003. Basically, it refers to what occurs when some type of significant innovation (new technology, business practice, etc.) is developed that dramatically affects an existing market or industry. Often a significantly disruptive innovation will eventually force an existing industry to either adapt or become obsolete. Some of the most obvious instances of disruptive innovation involve a new technology completely turning a pre-existing industry upside down. A couple of historical examples would be the invention of the printing press which disrupted the traditional ‘industry’ of hand copying books and the invention of the automobile which disrupted the established horse and buggy industry. More recently, we have the development of digital photography and the traditional film photography industry, digital music and the recording industry, wireless cell phones and the legacy phone companies. You get the idea.

The rise of the internet and digital media in general created massive disruption of numerous legacy markets and industries. In fact, affiliate marketing could easily be viewed as a disruptive innovation affecting the traditional advertising and marketing industry. The interesting thing about disruptive innovations is that the most successful ones (that eventually replace a pre-existing industry) then become targets for future disruption themselves. Put another way, yesterday’s disruptive innovation is tomorrow’s legacy industry that is destined to be disrupted by some other innovation.

Historically, major disruptive innovation seems to have taken place over longer periods of time. The automobile didn’t replace the horse drawn carriage overnight (it took the additional development of mass production to really speed it along). But, much of the innovation we see happening today happens more quickly. In the purely digital realm, we see a company like Twitter rise seemingly overnight and change the landscape for the social media and search marketing industries.

The marketing industry has been in almost a constant state of disruption since the dawning of the internet. Since one of the foundations of the industry is based on how consumers communicate and access information, any new development that changes consumer behavior in these areas becomes a new challenge and opportunity for marketers.

As online marketers, we have leveraged new technology and helped to drive the massive disruption of traditional advertising. In fact, many online and affiliate marketers seem to thrive by closely following the latest disruptions. Far from the old-school advertising execs who initially resisted the online medium because it was new and different (and therefore a threat to the status quo), today’s successful affiliate marketer is quick to take advantage of the latest developments. The rise of social media wasn’t viewed as a threat to our current business model, but rather a new opportunity to grow and become even more profitable.

This strategy of looking for ways to leverage new technology and consumer communication trends has served the online marketing industry well in an environment where change happens incredibly quickly. The fact that we have basically grown up with constant change will likely serve us well in the years ahead as our industry continues to evolve to meet consumers wherever they go (mobile anyone?).

If there is any lesson for affiliate and online marketers from looking back at other examples of disruptive innovation, it is that if you get too comfortable with the way things are today and aren’t ready to adjust your thinking and tactics to accommodate surprising changes, you risk being left in the dust. If you didn’t adjust your search marketing programs the next time Google changes its algorithms or tweak your email initiatives to accommodate new filtering technology, you would end up as becoming as obsolete as a VCR. The better you are at actively identifying new disruptions as they emerge, the more successful you are likely to be in affiliate marketing.

Pace Lattin is one of the leading experts in interactive advertising and marketing. As the founder of one of the first Affiliate Marketing publications, ADBUMb in 2000, he had over 100,000 readers at its hight and was named as one of the most influential people in the industry by MarketingSherpa. In 2005 he started ADOTAS.com, which became one of the top interactive publications in the industry overnight. He was involved with the creation of SPRINKS which was bought by Google, and has run ran several companies in the industry including Affiliate.com.

1. Could you start by telling us a bit about yourself? Where are you from? How old are you?

I’m 35 years old, which is very hard for me, because I used to be one of the younger “experts” in the industry. Now I go on Facebook and see all these teen age looking kids, some of them who I honestly think know 100 times more than I do. Where am I from? All over, born outside of Chicago, but spent over half of my life in New York City (Brooklyn Baby!). I consider myself still a New Yorker, although I’ve calmed down quite a bit.

2. How long have you been in affiliate marketing and how did you get involved?

I’ve been in online marketing since 1997. I got involved in affiliate marketing after my first company was sold to a public company, and started doing consulting. I started writing scripts to help my client ABOUT.com pop it’s website above content sites in 2000 or so, and discovered that this new idea I had (the pop-up) was really good for direct response also. I’m often credited as the founder of the Pop-Up, and been on the radio and TV for that years ago, but I’m not sure that’s really true. I’m pretty damn sure that porn was doing it before me.

3. How long was it before you realized you could live off your affiliate marketing income?

I made several million dollars in 2000 or so from the company NextCard doing pops, but unfortunately they went out of business owing me about .5M. I made quite a bit covering the industry, with ADBUMb, selling sponsorships to parties (We did the first official ADTECH party, the First Official OMMA Party, and I think the first Affiliate Summit party, but I might be wrong with that one?). In 2004-2005 I made several million dollars on email submits running on FastClick.

4. What has been your biggest success to date?

My beautiful children. Seriously, that is my focus in my life right now. Have an 8-month baby that takes up much of my time, and I wouldn’t change anything. My biggest business success, I’m not sure – I’ve had numerous companies that made it, but I still think the best is in the future.

5. I’ve heard you are against all the get rich “super-affiliates.” What is that about?

I’m not against super-affiliates, but I hate how the industry has become dominated by guys who claim to be experts selling programs that claim they have the secret to affiliate marketing. There is no secret to this industry, except working really hard and trying one thing after another until it sticks. Any secret that people claim works to make them shitloads of money is preying on desperate folks who need money more than them.

6. What was the biggest mistake you made when you first started doing Affiliate Marketing?

Not believing Missy Ward that Affiliate Summit would be HUGE eventually. Seriously, should have listened to her, she’s the smartest Gal that I know in the industry and she told me that the little group of folks at Baruch College would take over ADTECH eventually. The biggest mistake is not investing in affiliate technology 10 years ago.

7. Tell us a little bit about IndustryPace.com & Affpace.com, why did you decide to set up them and what you do over there?

IndustryPace originally was my personal blog, but it took off once I started talking more about my interactive advertising fraud investigations. So many people in the industry asked me to restart ADBUMb, but since I don’t have the domain or trademark anymore, I decided to restart it kinda as Affpace.

8. Could you tell us a little bit about fraud in the affiliate marketing industry? Will fraud kill affiliate marketing?

It wont kill affiliate marketing, but it’s going to have significant impact in the industry. Expect to see there being two camps of affiliate networks, one will be the scummy, get-rich, do anything crowd and the other will be the brand-centric group of performance advertising networks who refuse to work with FLOGS, Craiglist and Twitter Spammers.

9. What suggestions you would give to affiliate networks to prevent and handle fraud?

Hire a full-time compliance and fraud detection person, and add one for each M of revenue you do. You must be proactive with fraud prevention, too many of the networks have the “if no one complains it’s not called fraud.” We all know the stories of the networks that look the other way, they get slapped by Attorney Generals or worst most recently, the FBI goes after them and their friends.

10. In your opinion, what are the best places for a newbie affiliate to learn affiliate marketing? What advice would you give for them?

Honestly, start with Shawn Collins AffiliateTip. While I don’t agree with everything Shawn says, he always has great links and you can move from there. AffiliatePaying is great obviously, as is OfferVault to see comparisons, which is a great tool. The best advice is to find something that you are passionate about. If you can write about something and make money from it, such as doing reviews of strip-club sites, you’ll be quite happy.

11. What’s the difference between a Super Affiliate and an Average Affiliate?

Five Letters. I owned a direct response display, almost 90% of our advertisers were CPA/Performance Based advertising, and I did as much as M/year doing that. I tried everything on a day-to-day basis on what would work, what wouldn’t and then tried variants of everything. A super affiliate is someone who focuses his time on those little changes and goes with what works full-out .

12. If you could change one thing about the affiliate marketing industry, what would it be?

The name. Affiliate makes no more sense anymore.

13. What are your hobbies/interests/passions? What’s your favorite movie and why?

Right now I am focused on my Buddhist Studies, my wife and kids. I love Blade Runner, you figure out why.

14. Give us a little glimpse into what a typical day in your life looks like.

Geesh, I am not sure I have a typical day. I wake up at 5, meditate, sometimes help with the baby (Sorry, I should do more!), then get on the computer, make sure I don’t have phone call with clients, write something for a blog, a newspaper, a magazine, or whatever website wants an interview, post, etc. One thing I try to do is make sure that after 6 or so, I am spending time with the family. Leave the stuff behind, make room for yourself and yours. No matter how much money you make, its worthless if you can’t enjoy life.

Originally published at affiliatepaying.com