My Mistakes as a Web Design Newbie

admin    Web Design     design, Mistakes, Newbie

My Mistakes as a Web Design Newbie

Learn from them

Approaching retirement age I was made redundant last year and decided to create my first web site, initially knowing little about it. I hope that, by reading about my experiences, I may save you both time and money if you ever find yourself in the position of wanting to build a site with little initial knowledge.

eBooksI bought five or six ebooks on how to make my web fortune from the one-page web-sites that you see on the web. The prices ranged from .95 to .95. It would be unfair of me to say that they were of no use, as you can always pick up the odd pointer, or contact. However, with the benefit of hindsight I would not have purchased any of them. Instead there are free, better written books which give you at least the same pointers, and often have more substance. You can download from my web site, for free, two excellent books by Ken Evoy, which will provide you with a good basic knowledge to move forward. Don’t get carried away with the sales hype contained in some of these “get rich quick” single page sales letters that offer huge free bonuses and an imminent price increase.

Universities and collegesThere are various colleges and universities on the web which promise you the ultimate in web creation, site marketing, search engine optimization and much more, “all under one roof” They usually have libraries of “how to” books and membership is by monthly subscription with some offering a lower fee for the first month. Have a look, by all means, I looked at three and claimed my refund within the stated period. I found that I could obtain similar information offered for free with a little searching, and that what they really offered was convenience.

Web Design softwareI initially purchased a web site building package for .95 and was soon disappointed by its lack of functionality. I then looked over the shoulder of a friend whilst they showed me the workings of a top-end product costing nearly 0.00 but I found it to be too complicated with too steep a learning curve too be quickly productive. I posted a request for help on the Warriors forum and there were more recommends for a particular product than any other. So I decided that my first web site would be a review of that product, which I would create as a trial, before I went on to build a site that would aim at generating income.

What should the web site be about?Several of the books that I read suggested that the subject matter should be about something that you enjoy doing and therefore you will create your site with more passion and enthusiasm. Whilst this is sound advice I found that the need to create a trial site, which would force me to learn the basics, was more than a sufficient driving force.

Domain name & Web hostingGo for a dot com registration and pay no more than per annum. Don’t go for free hosting, you get what you pay for. I looked at hosting sites that offered complete package with hosting, autoresponders, SEO and linking software and much more. Whilst everything was conveniently in one place they failed to convince me that each product would stack up well if they were competing in each niche market. I therefore opted for the best of breed approach and a little less convenience.

Search Engine OptimizationThis was probably the subject that I was most worried about as I new that it referred to making a web site as easy as possible for the search engines to find, but I had no clue as to how to go about it. I have a free ebook that you can download entitled “Search Engine Optimization Made Easy” which will give you the basics to carry out this process. The book is really a plug by the author of SEO software for his excellent product. I was fortunate in that the web design software I selected also, somewhat unusually, held my hand through this process, carefully pointing out page, by page, what I needed to do.

Article DistributionI was aware that, in order to succeed, I should submit articles to the numerous Article Directories present on the Internet. There are two ways to do this. By purchasing one of the two major pieces of software to assist me in doing it myself, or to use a company to do it for me. I looked at each way and found that, whilst both software solutions cut out some of the tedious manuals tasks of submitting to over 150 directories, it was still time consuming. Having examined the market place carefully, discounting any company who charged for a fixed number of submissions, I opted for one who for a fixed quarterly fee would submit any number of articles.

Link softwareAgain, so that I would get more site traffic, I new that I should get other sites to link to mine and that I would have to manage those links and the emails back and forth etc. I initially started to design an Excel spreadsheet linked to Microsoft Word but decided that I would still have to create the links pages by hand. My advice is to obtain software which houses all your links in a searchable database, handles all of the emails, including template housing, and that automatically creates the HTML link pages for you.

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Cpa Profits For Newbie

admin    Twitter Marketing     Newbie, Profits

Cpa Profits For Newbie
Rake 75% of commission from promoting this product. This is newbie friendly step by step video guide, suitable to any new Affiliate marketer. Make your customers happy. Super convert sale funnel with multiple email follow up which will lead for more sale.
Cpa Profits For Newbie

Treasure Hunt party game with pirate theme suitable for all ages
Established, successful ebook, now open to affiliates. Easy To Organise Party Games For The Whole Family / Church / Corporate / Celebration Etc. Longtail Keywords, Cross Sell And Upsell. More Info At www.TreasureHuntBook.com/affiliatehelp.htm
Treasure Hunt party game with pirate theme suitable for all ages

Article Marketing To Promote ClickBank Products For The Clickbank Newbie!

admin    Website Marketing Companies     Article, Clickbank, marketing, Newbie, Products*, Promote

If you intend to advertise affiliate marketing, then you should be good at writing articles that can generate a huge traffic online. This is because online marketing won’t generate profits without good articles. On Clickbank, article marketing helps you attract a huge audience to your site and assists them buying the products you are promoting on Clickbank. This works well and you can make money online. It attracts many visitors for a simple reason that after you have written these articles and have distributed them in article directory, visitors read it in order to know more about your offers. If your article is quite interesting then they proceed to your site. What’s essential here is their interest. There might be some visitors who don’t read the article content because they feel it’s quite time consuming.
Article marketing is an effective medium for online marketing on Clickbank. Affiliate marketing demands content that are informative and guides the online audiences to visit you website. Marketing articles should have the maximum information possible. These articles are usually not about a particular niche. But are still beneficial for any niche no matter if it is science, technology etc. It’s always advisable to invest some time from a very busy schedule to write quality articles. Its observed that people who write more articles per day attract more online visitors. Products and their affiliates are promoted efficiently on Clickbank.
Above all article directories play a vital role in attracting potential clients. Like article base article directories poses a very high PR somewhere around 6 or 7.This enables all the marketing articles published on the website to secure a high rank on various search engines. In Clickbank article marketing is very common medium of promoting products and their affiliates. By using relevant keywords search and niche products you will achieve success. Article marketing instils the feeling of geniunity. It helps in building credibility and wining over the trust of the online visitors. These articles are in fact the right medium to interact with the visitors.
Article writing also helps in link building .Link building has gained great popularity and is considered as vital tool to generate sales and attract huge online traffic. Google tends to rely on all the links that lead to your website. So if quality PR articles directories consists of the link that leads to your website your page rank will increase too. Article marketing strengthens your relationship with the potential visitors. Keeping the product information to you won’t generate sales. In fact you can attract more visitors to your site by providing them complete information. Interesting and accurate articles go a long way to offer a personal touch. Another advantage of creating informative marketing articles is creating a bond with the readers.
Customers prefer buying products from those sources that they can rely upon. The fact that informative articles are quite influential in building a brand name and generating profits can’t be denied. These articles help you communicate with people thus providing a strong platform to sell the products and their affiliates efficiently.

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Newbie Internet Marketing Course That Leads To Multiple Stream Of Internet Income

admin    Website Marketing Resources     Course., Income, Internet, Leads, marketing, Multiple, Newbie, Stream

Many internet marketers have recognized the power of the mental training. I argue that it is more important to you in the beginning than anything else. It simply means that you will dream and see the results of your internet marketing work before you have even started.
The clearer, the better. It will give you enormous energy to promote your internet business ideas and reach multiple stream of internet income. Dream a lot. Do it every single day. Keep the positive attitude and trust the quality internet marketing course you have selected. It will keep you active and leads 100 % to interet marketing success.
When you have no experience and a great will, you have to quarantee, that the internet marketing course you will select is targeted for a newbie, is action oriented and very practical. Avoid the programs, which has big promises but no practical training to reach those promises.
When you compare different internet business ideas and opportunities, select the affiliates internet program, which has a popular, authority discussion forum, like The WarriorForum with over 41.000 members, can offer you a free, customized website and offer a huge range of advertising material.
First requirement is that the internet marketing course is targeted for a newbie, who is asking How To Start An Internet Business. The course must give you everything you need in the start, basic terms, promotional ways and in detailed tips, what to do.
This knowledge you can then fullfil by joining the discussions at The WarriorForum, where every single question will get many answers. On the top of marketing knowledge, this will bring you a lot of website visitors and sales, an important part of multiple stream of internet income.
The forum is very important also when your skills will improve, because you will meet there internet marketers with all levels of skills and change experiences.
To repeat the requirements of the affiliates internet programs you choose, it must offer an effective internet marketing course, an authority forum and a free, customized website for you. These will quarantee that you will get a realistic chance to make a multiple stream of internet income.
An effective internet marketing course will start your training step by step, rather with one topic a day. Every day you have to put your ideas into action to be able to try the tips in praxis. You will see that this is very useful way to learn the core internet marketing techniques.

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Online Advertising for Newbie

admin    Web Marketing     Advertising, Newbie, Online

You’re new to marketing online, and you need to find out what resources are the best for advertising. What is all the hype about this new trend of online advertising called Pixel Advertising? Emagazine advertising is one of the most popular ways to market yourself online.

Netsurfer became the proverbial canary in the coalmine that succumbed to the hazardous winds blowing across the online advertising market. Participating in online forums about online advertising is an excellent way to get new ideas for your online advertising and for new search engine optimization techniques that are effective as the search engines change their ranking rules. Usually an unscrupulous competitor who wants to break a rival’s bank, online “vandals” who get their kicks causing other people grief, or search engine advertising affiliates who want to earn fat commissions by racking up piles of bogus clicks.

The corollary to this law of web surfing behavior: Anyone who clicks through to your site via an online advertising link needs to know they’ve arrived at the right place as soon as they get there. So here it is, the first law of human web surfing behavior, which you absolutely must take into account when marketing your website: While surfing the web, almost everyone will hit the “back” button if they think there’s a chance, they’ve come to the wrong web page. On the internet, your advertising through search engines, directories, email and other sources takes care of getting the visitors to your website, your “retail store” on the web.

You can overcome the advertising challenge by using the techniques outlined in Part I and Part II of what it takes to advertise your internet business. There are many different factors to consider in running an online business, but I think advertising is one of the most confusing for people to grasp and understand. Effective online advertising is based on matching the ad, or site, to people who are already interested in the products and services being offered.

For a home based start up, online advertising is a potent tool that can maximize visibility, drive traffic to the company’s website, up the sales and build a solid brand in the process. But, unearthing these online riches entails balancing the advertising content so businesses can make money while at the same time not alienating viewers who, up until now, have not been forced to endure institutional advertising in their online video clips. Though there is a wealth of techniques through which online advertising can be carried out, the most popular form at the present is through rich media sources.

Those were just a few of the many ways to do free advertising of your online business. Blogging is a technique that is becoming an extremely effective and almost necessary method of advertising your online business. The infrastructure that is necessary for online advertising can become quite pricy if one wishes to develop an elaborate set of advertisements and as such many small businesses shy away from online aspect of marketing.

The fact is that online advertising is really not all that different in principle from advertising in the rest of the world, as some of the truly successful Internet marketing gurus have pointed out. Google made a revolution in advertising introducing the contextual advertising models in their services AdWords and AdSense. Marketers needed new advertising models so they started making ads using Flash.

So how do you keep online advertising traffic from bouncing? The affiliates can build their site and generate extra traffic by advertising their whereabouts through the numerous options available to online users. Article writing is one way for online businesses to create exposure to their products without the need of spending money for the production of advertisement clips that are more often than not, left unnoticed.

Simple “Traffic Machine” brings Thousands of NEW visitors to your website for weeks, even months. If you are looking for free traffic to your site, make sure click the link in the resource box.

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The Best Of 101 Online Marketing Tips For The Newbie To Make Money

admin    Web Marketing     Best, marketing, Money, Newbie, Online, Tips

Hey…let me make a guess…at this hour you are looking for some great ideas to make money on line. Being a newbie, you may initially think that making money online is a challenging venture. But let me tell you that with the right tips and tricks at your hand, you are sure to reach the zenith of success and earn good profits online. In general, it has been observed that most newbie waste their precious time as well as hard earned money on online marketing. In general, the fake websites offer work from home options. But at the same time, there are some websites that take unwanted advantage of innocent users. These websites put forward such lucrative proposals that the newbie get swayed by these offers and lose a good deal of money in the process. It is quite obvious on your part to think about the sources that will help you to make money online and that too without much fuss. Well, this is where the contents of this article come into play. Here, you will find that best of 101 online marketing tips for the newbie to make money. So, without wasting much time, let us now take a look at the tips and tricks for the newbie to make money online. These tips are sure to help a newbie with some fruitful work from home options and make money online in the process. •Make sure to conduct an adequate research work. This is in fact believed to be the best tip for newbie. In other words, if you are new to this field, you need to devote ample time in carrying out the research prior to signing up with a website. Often signing up with a website without much research leads to unwanted surprises…so beware!

• Don’t make a payment with complete assurance: Follow this simple rule of thumb…avoid paying for anything about which you aren’t cent percent assured. If you have any doubts, it is significant to first clear them prior to making any payment. Instead, if you are a newbie what you can do is sign up any program as a free member.

•It would be unwise on your part to get fascinated easily. There are quite a few people who commit errors after signing up any program as a free member. They get carried away by seeing the lucrative offers of the programs and think that these programs will surely benefit them in the days to come. In fact, there are some people who go for paid membership that turns out to be a scam later on.Hence, make sure to keep a track on each and everything prior to moving ahead with complete caution.

Ensure keeping the aforementioned tips and tricks in mind, if you have just stepped into online business and desire to make money from this business. In addition to those mentioned above, there are other ideas as well that helps to make money online and is of immense benefit for the amateur.

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A Look At The Best Amongst 101 Online Marketing Tips For The Newbie To Make Money Online

admin    Web Marketing     Amongst, Best, Look, marketing, Money, Newbie, Online, Tips

In present times, you will find more and more people eyeing on new ideas to make money online. However, very few of them turn out to be truly successful in this venture. Well, to turn out to be really successful in this venture, just check out the best amongst 101 online marketing tips for the newbie to make money online. So, here we go…•Why not opt for the job of a customer representative. You can sign up with the services of customer representatives for helping customer with the services they need pertaining to their products. The official websites of the company have these kind of job listed under the “career” link or tab.•If you run or own your blog or website associated with a specific niche, make sure to contact relevant companies. Ensure familiarizing them with the web properties and provide advertisement placement. Some companies may put forward the proposal of paying you a significant amount if you allow them to advertise on your site. •Try providing referral help. If you are a member of a program or an affiliate ensure obtaining for relevant help from the owner. In other words, you may contact the owner to check if you have sound knowledge about the program or not. If not, don’t feel shy to ask for help. I agree that making money online can turn out to be a challenging venture, particularly those new into this sphere. However, if you start promoting a product or a service and obtain sound knowledge on it, you are sure to generate sufficient amount.If you ask me to put forward my personal opinion through which a newbie can make money then I would suggest you to go for internet marketing. Online marketing incurs in connecting a product or service to potential clients. Affiliate marketing is an ideal way through which you can earn good profits online. There are tens and thousands of affiliates who earn as much as US$5000-10000 on a routine basis. The only thing that lies on your part is to join an affiliate program for free followed by using different skills for promoting your products. Whenever a user purchases anything, you earn a commission almost instantaneously. However, keep in mind that prior to promoting anything; you need to conduct a thorough research work. What I mean to say is that the more campaigns you will have at your hand, the more money you can make. Don’t think that making money online is a simple job…you need to work, devote ample time followed by putting in adequate efforts if you want to attain success in this venture. In other words, there is not shortcut to success! Don’t think of earning quick cash, have patience and see the results for your own self. If possible, prefer maintaining a safe distance from companies that make fake promises to help you make money online. Who knows at the nick of the hour, you can come to know that they are nothing but scams!

Follow the best amongst 101 online marketing tips for the newbie to make money online and see how it helps you!

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The Top 10 Google Adwords Newbie Mistakes

admin    Google Optimization     Adwords, google, Mistakes, Newbie

The Top 10 Google Adwords Newbie Mistakes

Google Adwords is a very good service for people to advertise their product or service on the Internet. Do this right you can gain a lot of traffic without spending too much on the advertising cost, and gain profit from the traffic. Do this wrong you can lose a lot of money without getting much traffic to your website. Here’s a list of the top 10 Google Adwords mistakes:

Number 10: Allowing Google to manage your bids by not disabling Budget Optimizer. This is often a killer for people who first start with Google Adwords. Because this is turned on by default and it sounds great by having “Google to manage all of your bids”, Newbie(s) usually leave it on by default. Now because Newbie(s) usually don’t have any idea on keyword research they often have Google bid on competitive keywords, paying few bucks per click. This sure drains the budget fast.

Number 9: Not having appealing ads. A good ad pulls interest from people searching on Google; it leaves people with question marks in their minds on problems they have so that people tend to want to click on the ad to have their questions answered.

Number 8:  Lying on their ads in order to obtain more clicks. If the ad does not reflect the content of the landing page, the visitors will exit the site immediately because they are not seeing what they are expecting. For example, many put the word “FREE” in their ad to attract visitors but there’s nothing free within the content of the landing page.

Number 7: Not targeting the right people. Many newbie(s) start by targeting the entire world thinking “Oh the more countries my ad is exposed to the more clicks I will get”. The rate at which your visitor becomes a customer (CR = Conversion Rate) is different in different countries. For example, if your product or service is in English, you might occasionally get clicks from people who can’t really understand English if you target countries that don’t have English as the primary language. They click and leave because they can’t fully understand what you are trying to present so your product or service is not convincing to them.  

Number 6: Not having a quality landing page. In order for Google Adwords to work and make profit for you, your landing page needs to have quality content that will actually convert your visitors into customers. Google Adwords will get you the traffic but it’s up to you to convert your visitors into your customers.

Number 5: Giving up early. People who are new to Google Adwords often become frustrated after spending money in advertising and not receiving any returns. People who succeed are the ones who are willing to experience and learn continuously.

Number 4: Having too much keywords in an ad group. Google does not like a list of 100 keywords all together in one ad group. If you do that it will hurt the quality score of your campaigns. Quality Score for Google and the search network is a dynamic metric assigned to each of your keywords. It’s calculated using a variety of factors and measures how relevant your keyword is to your ad group and to a user’s search query. The higher a keyword’s Quality Score, the lower its cost-per-clicks (CPCs) and the better its ad position.

Number 3: Not having enough campaigns. Most newbie(s) start with Google Adwords and focus on one campaign, trying it for weeks wasting money. A lot of people who are successful with Google Adwords only have approximately 10%~20% rate of success when they launch new campaigns. The rate of success on new campaigns depends on:

1) How competitive the keyword bidding market is

2) The quality of the landing page

3) The quality and search volume of keywords

4) The quality of ads

5) The amount of money you spend on bidding and your daily budget

People who are new to Google Adwords should launch a few campaigns a week to experience and get comfortable with Google Adwords. That will accelerate the learning curve.

Number 2: Not having enough related keywords. Most newbie(s) start by adding variations to a few keywords related to their product or service. For example, for the keyword fat, Newbie(s) will most likely make variations to it like “fat loss, lose fat fast, fat reduction, easy fast loss, burn fat…etc.” They are missing out a huge section of potential traffic.

What if you ask yourself this question: “How many kinds of fat are there?” You can then develop a “wide list” that’s related to fat – “stomach fat, belly fat, upper arms fat, thigh fat, back fat, booty fat, bat wings, body fat” At that point, you can apply the variations onto these different forms of fat, giving you a list of 100+ keywords related to fat.

Number 1: Not having the keywords in the ads. In the search engine world everything is about relevance. If you have the keywords in your ads Google will reward that and you will pay less and have your ad ranked higher. Most newbie(s) get carried away by having appealing subjects on their ads, but they are paying more for the clicks.

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Online Marketing for the Newbie

admin    Web Marketing     marketing, Newbie, Online

For the first time internet marketer, you have probably already been inundated with the best and the worst online marketing campaigns. As a new internet marketer there are some key things that you need to do to achieve success marketing online.

Brand Yourself

If you are new to online marketing and wish to earn a substantial online income, then one of the most important things that you can do is to brand yourself online. While you’re first starting out, you may wish to market underneath the branding of your sponsor. While this is alright for a time, eventually you are going to have to branch out and brand yourself.

Reinvest In Your Business

There are several ways that you can market online for free or low cost. You could use article marketing, post videos on YouTube, keep a daily blog, list ads on Craigslist, or forum chat.

However, at some point you will need to start investing some money into your marketing campaign. One of the most common methods is by utilizing Pay Per Click advertising. It will be vitally important to the success or failure of your business that you take future earnings and reinvest them. It is advisable to refrain from taking profits from the business for personal use until after your first year of business.

Testing

Another key component to online marketing is to realize that most marketers did not start out with wildly successful marketing campaigns. Many successful marketers have tried and tested several different websites, autoresponder messages, and paid ads.

You should continue to test and improve upon what is working and disregard what isn’t. It is best to not grow too fond of any one idea or marketing plan. What will make you successful in the long run is to change and adapt your marketing strategies to fit with the current trends. If you fail to stay ahead of the times, you will get passed by.

Conclusion

It is important that you keep researching what others are doing and test on your own to find what works the best for you. The biggest thing that you need to do is to be persistent and stick with it until you find a winning marketing campaign. Many new marketers are so close to achieving success online, but give up and quit just before they could have realized their dreams.

While it’s not always easy, just remember that building a business is a lot like building a skyscraper. Step by step you will realize what is required to have success on the internet.

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Pitfalls of a Newbie – What about Google Adsense?

admin    Google Optimization     About, Adsense, google, Newbie, Pitfalls

Last month I submitted an application to Google to be considered for their AdSense program. After confirming my e-mail address, almost immediately I was invited to place ads on my website.
Within hours I began to accumulate some data on pageviews and click-throughs and could see what my month-to-date total was. I was impressed.

The JavaScript Code
When your website is approved, you’ll receive your own publisher number and the appropriate JavaScript code to paste onto your webpages.
When your page is displayed, here’s the process that Google probably goes through in showing the ads:

1. A visitor’s web browser requests a page on your site.
2. This activates the JavaScript code on the page, sending the URL of the requested webpage to Google’s database.
3. Google looks up in its database the most prominent keywords or keyphrases for that webpage.
4. Then Google searches for the highest paying ads that match these keywords
5. Google places the appropriate ads on your webpage for your visitor to see — all in seconds. Pretty nifty.

How Much Does Google AdSense Pay?
As a publisher, you share in the revenue that Google receives from its PPC ads. Google, however, hasn’t announced a formula for sharing revenue with publishers in its Terms and Conditions document. Google’s audacity to ask publishers to enter into a blind agreement is one measure of publishers’ hunger for advertising dollars — whatever dollars — and an indication of the trust Google experiences in today’s marketplace.

So what is the revenue split? We aren’t told, though the actual amounts are proportional to the market value of keywords that describe your content.

This gives me some idea of possible gross revenue for my site. I am not at liberty to disclose the average click-through rate and average PPC payment per click on my site, though that information is made available to me daily and cumulatively.

In talking to well-known marketers, I hear guesses of a publisher’s share ranging from 25% to 60%. For all we know Google could be striking different deals with different sites, especially those over 20 million pageviews per month that have greater clout in the marketplace. I would guess the publisher’s share to be as much as 50% of the gross PPC revenue — though I could be way off. None of us has enough information to make an accurate judgment and Google isn’t talking.

What the Godfather gives, we bow and accept gratefully without any questions for fear he might put out a contract on our websites.
Here are the factors that contribute to the amount of money you can make on your site:

1. PPC value of the predominant keywords on your website. “Life insurance” for example, would be high. “Fish tank filters” would be low.
2. Amount of traffic you generate to your web pages.
3. Prominence of the Google ads
4. Click-through rate for the ads that appear.
5. The unknown revenue share that Google is paying.

Business-focused sites will do very well with Google AdSense, but information sites that don’t contain high-paying keywords won’t receive nearly as much.

Will They Accept My Site?
Google AdSense tells us that the following sites are not acceptable: sites with excessive profanity; hate, violence, racial intolerance, or advocate against any individual, group, or organization; hacking/cracking content; drugs and drug paraphernalia; pornography; gambling or casino-related; content; incentives of any kind for users to click on ads; excessive advertising; other content-targeted and/or text-based ads on the pages displaying AdWords ads; pop-ups that interfere with site navigation or are for downloads; and ads that mimic AdWords ads or appear to be associated with AdWords ads on your site. Google says it will monitor sites that are showing their ads and suspend sites that don’t abide by their rules.

Does a person from Google look at a site before deciding to accept it into the program?
If it’s a new site with little traffic, a human surely views the site. Don’t submit a site that isn’t ready for prime time, has “under construction” signs, or looks tacky. It’s a lot easier to get your site ready first, than try to convince Google to re-examine a rejected site. On the other hand, if your site has lots of incoming links and is generously spidered by Google already, you might receive approval within minutes after confirming your e-mail address.
Once you are approved, you can login and get HTML to paste into your webpages.

The Automatic Ad Agency
If you’ve ever worked with ad agencies or tried to solicit individual advertisers to place ads on your site, then Google AdSense will feel like a breath of fresh air. Google handles the entire relationship with advertisers. There are no run dates for publishers to schedule, no banners to install, no invoicing, no reporting. Just apply, paste in the JavaScript code, and Google’s “automatic advertising agency” works for you day and night finding willing advertisers, taking orders, and matching appropriate advertisers with your site.

Problems for Publishers
That doesn’t mean, however, that Google AdSense is problem-free. As I mentioned above, Google’s unwillingness to specify revenue share percentages doesn’t bode well. Sure, Google is just feeling its way in uncharted territory and has to stay profitable when the inevitable competition arises. I don’t think publishers should get too confident in Google’s current largesse. What Google gives, Google can take away — either as a result of economic squeezes or greed.

A more mundane problem is finding inappropriate ads appearing on your webpages. Fortunately, this is much easier to fix. You can filter out any ads you find from competitors or that you find distasteful. (I had to exclude some ads for cheapo e-mail addresses to spam with.) Just list the advertiser’s domain name under Advanced Options | Site Filter List.

What do you do when the ad just doesn’t seem to correspond to the content on your webpage?
Adding the appropriate keywords or keyphrases to the title tag, Meta description tag, and headlines should help Google do a better job of matching ads with your content.

Problems for Advertisers
Advertisers who use Google AdWords have the choice of limiting their ad to show only on the Google search engine, but you can choose whether campaigns also appear on the network of search sites, the network of content sites, or both.

Google AdSense on content sites gives advertisers a new opportunity. Previously, their revenues were limited by the click-throughs that could be generated on Google’s search engine and search partner sites. Now the pool of appropriate content sites is greatly widened, offering greater traffic and more sales. But their is a price for this greatly increased ad coverage — potentially lower responsiveness for the same cost per click.

When people use a search engine, they are looking for answers or solutions to click on. But when they are reading the text of a content site, they aren’t in the same searching, clicking mode. They’ve already found what they were searching for and are now trying to absorb it. This will affect the click-through rate, but also the likelihood that these users will complete a transaction.

Publishers are rejoicing today. But what if three months from now advertisers come to the conclusion that content sites are less responsive and routinely exclude them from their advertising coverage? Or refuse to pay the same prices for content sites that they do for search engine exposure? It’s too soon to tell.

Implications of Google AdSense
One thing is certain: Google AdSense is changing the way websites are being monetized.
AdSense “rewards you for creating sites rich in high-quality, focused content … the sort of sites that make the Net a better place.” Google is going to grab a whole lot of business away from those who try to ‘make crime pay’ — no need for nasty tricks, useless marketing gambits, in-your-face ads, etc.

Instead, Google is rewarding those who ‘make grime pay’” — that is, those willing to do the hard work to produce quality, focused content.

Thought for today:
Should you apply to put Google AdSense on your website? If your site seems appropriate, yes, by all means do so. Google AdSense represents a significant opportunity for content publishers to monetize their content. And so long as this partnership benefits both publishers and advertisers who pay the bills, this could be the start of a new and brighter future for both.

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