Targeted Lead Generation

admin    Web Marketing     Generation, Lead, Targeted

Targeted Lead Generation

By targeting a specific audience for your website, you’ll create a tool that captivates viewers and generates solid leads. You are marketing your website to a particular type of prospects, focusing on demographics, customer issues, and additional techniques for directing your product or service to an exact group.

Let’s look at how this actually works: You’re advertising sports T-shirts on a men’s bodybuilding website, and you’re probably going to get a lot of business. But if you place an ad there for aromatherapy candles, don’t expect much interest. You might garner some sales around Mother’s Day when the guys need to buy something for wife and mom, but that’s about it!

It’s the same as placing an expensive, flashy ad on a website that draws millions of random visitors. Your ad will be an annoyance to most of the people who visit that site because their interest in your product will be strictly coincidental. You can place the ads anywhere on the pages, and pay top dollar to do it, but anyone who lands on your site will immediately click away to a site that interests them.

Maybe you’re getting the idea that it’s best to concentrate your efforts on those people who are most likely to take a second look at what you’re selling. Your objective is to fine-tune your work. Your goal is to reach a level of content quality that will attract your targeted audience and make them come back again.

The best way to do this is to base each page of your website on one subject area. A viewer landing on your site will click through each page and see that each one provides additional bits of information adding up to the whole. Every page on your website will be relevant to men who are into fitness.

You must utilize individual keywords or specific keyword phrases on your web pages so that you gain high rankings with the popular search engines such as Bing, Yahoo!, and Google. Viewers choose specific words to search for something on the internet; and those words must be your preferred keywords. Use of those words and phrases is what brings up your website in the list of results that the viewer gets.

Avoid going over the top with keywords. Search engine technology has learned to ignore web pages that are stuffed with keywords or key phrases. Ultimately, your website will be penalized through omission from search results. We are able to show you the correct way to place these important words and phrases-how often as well as where in the copy.

Suppose that your website is ranked highly by a given search engine. A visitor decides to click through and finds it to be rich in facts and data. That’s the kind of place he’ll bookmark and return to at a later time. This is how you pre-sell your prospective client and convince him that you are knowledgeable about a subject he is interested in. You establish an internet connection with him, and he begins to respect your advice. It’s pretty likely that you are going to sell to someone like this.

And you have done more than sell something to this one visitor: You are reaching a targeted audience. When he’s at a management meeting the next day and his boss brings up an employee wellness program, he will talk about fitness issues he’s learned from your website. It boosts people’s self esteem to pass on valuable information, so he’s certain to talk about what you’ve taught him. And then your pages begin to pull in genuine, purposeful traffic, rather than the occasional accidental visitor.

What else should you learn from this lesson? You won’t land a sale with a first-time visitor. But when you convince him to return, he will feel more confident about his purchase. He’ll feel better if he mulls things over and then spends his money at a place where trust has been established. This is your goal for all your visitors.

Your initial sales are the result of all these steps: You work on subject material that hooks people’s interest. Then you place keywords to capture the attention of the search engines. Once you’ve attract a viewer, he returns because you have created a place for him to trust. He passes on your website URL to people he knows. Now you have achieved a targeted audience, and those people will also spread word about your website.

As they feel that they are establishing a rapport with you, they will trust your recommendations to visit your actual sales page or your affiliate partner site. They will pay attention to your AdSense ads and explore your online store.

That’s why you need to market your website so that it fits just those people who are likely to buy what you’re selling. You don’t need to display garish banner ads that don’t mesh well with your website. What you have done is assembled an efficient means for marketing your products or services. And it works because your customers go from an information stage, to a level of learning, to pre-selling, to targeted traffic, to generated sales. All in a day’s work!

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Web Marketing Toronto uses Effective Approaches to Generate Maximum Lead

admin    Web Marketing     Approaches, Effective, Generate, Lead, marketing, Maximum, Toronto, Uses

Web Marketing Toronto uses Effective Approaches to Generate Maximum Lead

The essence of a website is brought to the brim when you are able to generate business out of online website.  Making a website is not the ultimate aim. Web developers and marketing professionals use graphics, images and online marketing strategies to increase the visibility of your website.

Web Marketing Toronto comprises various internet marketing tools such as search engine marketing, email marketing, reciprocal link exchange, blog marketing, online newsletters, integrating a blog to the website, publicity, paid search engine marketing, and other internet marketing tactics like business partnership building.

Going by the facts, 85 per cent of the website traffic is generated from major search engines. How you market your website is a crucial factor.  You need to optimize your website so that the website generates maximum business for you. Search engine marketing is an effective marketing process that is usually done after the development of the content. Although search engine optimization is an integral part of content development, monitoring websites of online competitors and developing search-engine friendly content is important. You need to follow some basic steps to make Search engine marketing a success.

Updating the existing content once in every 3 months

Add new and unique content every month.

Continuous monitoring and research on competitors’ websites

Monthly performance analysis of the website

Link generation from the sites which are comparatively relevant to your sites

Social Media marketing is the other approach that is used establish and develop reciprocal online relationships which will in turn help you improve your products and services, gain online reputation, and attract traffic to your site.

Some of the Social Media Marketing strategies are as given below:

Develop a set of company descriptions and links to social media content

Create profiles on social media sites

Identify and address issues relating to your company or products

Stay active in relevant communities

Offer suggestions, provide feedback and answer specific questions of the customers

Participate in expert forums like Yahoo! Answers and LinkedIn Questions & Answers

Web Marketing Toronto enables you to carve a niche for yourself on the web.

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Increase Web Site Traffic and Revenues Through a Targeted Traffic Campaign Buy Targeted Traffic to Capture the Customer and Get a Lead on the Competit

admin    Web Marketing     Campaign, Capture, Competit, Customer, Increase, Lead, Revenues, Site, Targeted, Through, Traffic

Increase Web Site Traffic and Revenues Through a Targeted Traffic Campaign Buy Targeted Traffic to Capture the Customer and Get a Lead on the Competit

Targeted traffic is more likely to respond to your website promotions. Without a targeted traffic campaign, you are limited to reaching your audience through search engine results. Recent statistics from Nielsen rating show that internet users return to a visited website where a purchase was made around 60% of the time. When you buy targeted traffic through a quality traffic service company, that 60% increase can be yours.

Increased web site traffic is possible with a targeted traffic campaign. An effective targeted traffic campaign will increase your web site traffic from first time visitors that are likely to buy. It is up to you to keep your increased web site traffic intrigued enough with your website to stay. The staying power of a website is the website’s “stickiness.” Having a well-developed profile of your targeted audience during website development and when you buy targeted traffic will build stickiness – and revenue.

The longer new visitors stay, the more likely they are to opt-in on your promotions or return to your website to buy. In order to create valuable content to increase web site traffic, you must be able to define what your targeted traffic considers valuable. Saturn, a General Motors car, learned this first hand. Originally, the Saturn website contained content that flattered their cars, boasted of the company’s reputation, and provided a list of dealers. Their website traffic found little reason to stay unless they had already decided to buy a Saturn car, or were in the decision making process of deciding which car to buy. Additionally, the behaviors of their customers were not considered. Their stickiness rate was poor. Repeat visitors were few. Saturn revamped their website, filled it with interactive content more valuable to their users – and their website traffic tripled. Their website traffic has now increased to account for over 80% of their buying leads.

A company with such heavy branding must also invest money and buy search engine optimisation services to increase web site traffic. For a smaller company however, it is cost effective to buy targeted traffic to increase web site traffic. Search engine competition is high, and when you buy targeted traffic it will give you a significant advantage over your competitors. You will have the means to capture that first time customer and turn them into a returning customer. Once your increase in web site traffic is satisfied with your product or service, they won’t be searching for your competitors.

To increase web site traffic from your targeted traffic market, making the choice to buy targeted traffic gives you the first opportunity to capture the customer for good. A company to buy traffic from must offer you the choice to buy targeted traffic that will be interested in your well-developed content. Website stickiness can turn into sales when you choose to buy targeted traffic services. A targeted customer is likely to be a returning customer. Returns build revenues. The targeted website traffic you buy will increase your sales, your reputation, and even your word-of-mouth advertising. Your increase in web site traffic from your strategy to buy website traffic will increase future direct visits to your website – and won’t increase the future traffic to your competitors.

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iPad wave of selling 3 million lead to lower prices out of the pressure faced by medium and small electronic brand

admin    8615     Brand, Electronic, faced, Ipad, Lead, Lower, Medium, Million, Pressure, Prices, Selling, Small, Wave

iPad wave of selling 3 million lead to lower prices out of the pressure faced by medium and small electronic brand

iPad wave of selling 3 million lead to lower prices out of the pressure faced by medium and small electronic brand

Apple iPad since inception, electronic reader giants such as Amazon, Kingship and so on guard for its. Dell Inspiron 9400 Battery Clearly, Amazon and other vendors of concern is the “foresight” of. Second time this week, Apple said the United States, since less than three months ago began selling flat-panel computer iPad since, iPad has sold 3 million units.

The hot face iPad, the United States giant Amazon electronic reader, and the industry rookie Barnes, Borders, etc. have to significantly cut prices in response, the U.S. e-reader market price trend has become an avalanche. Electronic reader domestic market Rain Comes from Wind, Hanwang early before the prices to Amazon price cuts, the cheapest price has dropped to about 1,000 yuan. In addition, Apple’s iPad into China in August; the trade rumors, Amazon’s electronic reader K indle is also planning to enter the Chinese market.

U.S. slashed prices of electronic readers should iPad

Less than three months, iPad shipments reached 300 million units, if not because of capacity bottlenecks, iPad would surely be more excellent performance. iPad strong sales performance, not only surprised the industry, even the Wall Street market analysts were filled with wonder, have repeatedly revised the financial forecast model for Apple.

The face of the raging iPad, U.S. companies have played electronic reader card price cuts to retain the middle of living continue to flock to iPad customers. Amazon K indle2 price drop from the 259 U.S. dollars to 189 U.S. dollars, down 27%; the United States to another e-book reader brand Barnes & N oble (because of localization issues, domestic rarely available) have slashed prices 23%; Borders the company also released e-book is 149 U.S. dollars new K obo … … these are analysts as a response to Apple’s iPad-selling self-protection measures.

Despite price cuts, but the market is still in the balance tilted to the iPad. According to the latest data show that the global total in the second quarter sale of the 740,000 e-book reader product, the first quarter compared with nearly 1.43 million cut. Sharp drop in sales, making electronic reader manufacturers face tremendous pressure stocks, U.S. industry analysts said the new wave of electronic readers collective price reduction storm is brewing, upstream manufacturers and wholesalers are eager to clear inventories.

E-book out of the pressure faced by small and medium brands

International market pressure on the international giants face iPad have slashed prices, this round of price reduction trend has been blown to the domestic, the domestic industry has been the first to cut prices leading Hanwang respond to market change in the situation. Amazon price cuts as early as two weeks before, conducted a round of price cuts on the Kingship of which the cheapest low-end products, the transaction on the retail market has come to around 1,000 yuan. Cottage industrialists copy sent Dell Inspiron 8000 Battery low-end mass market, so that the middle layer facing the embarrassing e-book vendors.

Reporter learned from the market, in addition to price cuts Hanwang, Newman and other domestic brands is the following e-book launched a thousand dollars. Gengrang e-book manufacturers worried that the electronic cottage in crying, after a year, finally started volume on the market. The use of cottage manufacturers in Shenzhen Taiwan PVI E-ink e-ink display + Samsung chip companies mode solutions, has officially entered the market, the market has the lowest Chu Huojia immediate concern is about 600 yuan, the market retail price in the 1000 element within the e-book to brand manufacturers restless.

Many e-book dealer told reporters that the market now and into the off-season, and some manufacturers are busy clearing the upstream inventory. “Manufacturer always has recently asked us to purchase, but the market situation is not ideal, so we prefer roasted less money, not Yahuo, so as not to catch up with the big price reductions.” Guangzhou Pacific Computer City, an e-book dealer told reporters, The dealer expects the summer e-book market will drop 500 yuan.

It is understood that more than 80 companies around the world in the electronic reader, of which there are 41 Chinese mainland. With the e-book hardware prices continue to lower the content side has become a fight for high ground. “I expect next year, a few hundred dollars to buy a e-book is likely to do.” Hanwang the Ministry of Science and Technology Vice President Chen Shaoqiang predicted. For those who have nothing to show for in the content side of the small e-book vendors, the pressure will increase.

“We are concerned in particular the case of heat, do not be indiscriminate investments, and then Once problems are immediately transferred to a low ebb.” Hao of China Institute of Publishing Science Zhensheng recent interview with reporters, said their concerns, which species of concern now seems likely to become reality.

Guangzhou, an e-book to do OEM business owners told reporters that he is considering whether to withdraw e-book market. “In the past a few hundred dollars profit e-book, but now Hanwang down prices down, the cottage again pushes prices so low, we kind of business, there is not much living space.

Beijing on June 29 morning news, according to foreign media reported yesterday, Amazon said Monday that it has to be used Apple equipment Kindle e-book reading software adds new video feature.

Amazon Kindle e-book free application allows users to read in the iPad, iPhone or iPod Touch HP pavilion dv6000 Battery and other Apple devices to buy and read books without having to read on the Kindle. Users of these devices from Apple’s iTunes App Store for free download this software Kindle.

Amazon said that the latest version of Kindle e-book application to play embedded in the video and audio clips, which will help the Amazon and Apple continue to compete in the e-book market. Apple released in April this year, iPad tablet PC, this computer has a built-in e-book e-book reader and online store.

Amazon Monday also said, iPhone Kindle application has been optimized for higher resolution screen Apple iPhone 4.

In the e-book reader market, Amazon is facing many competitors. In the low-end market, mainly for Barnes & Nobles of the Nook, Borders of Kobo and Sony’s eBook reader. In the high-end market, that Apple iPad tablet.

Last week, Amazon launched a competitor to the low-end price war on its Kindle e-book readers were cut prices. In the high-end market, many industry insiders believe that Amazon will launch a color version of Kindle to deal with iPad.

Amazon had previously said that the short term will not introduce color version of Kindle. But Amazon has it another way, against Apple iPad, iPhone and iPod Touch released Kindle e-book voice and video clips. What was surprising was that the services do not support the Amazon Kindle e-book reader his own.

In theory, Amazon and do not care Which reader users, as long as they buy these books from Amazon. But from another perspective, for the competitors to provide some special services, which will enhance the competitiveness of rival products, but on their own risk.

Of course, Amazon launched the iPad for voice and video clips are not many, only 13 Sony VGP-BPS2 Battery books.

Network Marketing System: MLM Lead System Pro Review

admin    Web Marketing     Lead, marketing, Network, Review, System

Network Marketing System: MLM Lead System Pro Review

One network marketing system is not the same as the next network marketing system. Herein lies both the problem and the solution. This is where a system like MLM Lead System Pro comes in handy.

A lot of people like to throw around that 97% failure figure; even with the advent of many marketing tools and marketing systems, that figure doesn’t seem to be getting that much smaller.

It’s simple to create leads. It’s simple to get those leads to buy from you. Sometimes those very tools and systems that are supposed to help marketers like you, end up becoming a thorn in the side of it doing so.

It doesn’t help that most internet network marketers look like every other internet network marketer. You need to differentiate yourself from the next marketer and that can take a lot of extra effort and know-how.

The cookie-cutter dream of duplication doesn’t happen when people aren’t able to stand apart from the masses; it happens when the marketing process is simplified.

The network marketing system has to be simplified and effective. People don’t want a network marketing system just because it’s the “in” thing to get; they want to do Internet marketing the way it was supposed be done, but more efficiently and profitably.

In the past network marketing was not done in the most effective manner and it cost people to waste a lot of time and money…and give up on their dreams.

What made it challenging for most true Internet network marketers was finding a decent network marketing system. If you’re looking for a system, you should know that a good marketing system will allow you to do list-building, sort through your leads, monetize them, and brand you as someone that can help them.

That’s a tall order, but that’s also why MLM Lead System Pro (MLSP) shines above most systems on the market today. It allows you to brand yourself, not the creator of the system. It also allows you to integrate some of your social marketing profiles and content into the system so your leads can learn more about you and what you do.

What you may not know about attraction marketing is that when people actually know you, like you, and trust you, then they are more likely to visit your websites and other content…and be more likely to buy from you.

This system is not for everybody. Those who are new to Internet marketing or those who don’t understand attraction marketing, are better off learning about those two critical aspects of marketing first.

Savvy network marketers who are tired of using other people’s systems that brand the owner and don’t allow them to do list building will find a goldmine of value with MLM Lead System Pro.

Related Marketing Process Articles

Enrollment Marketing and Academic Lead Generation

admin    Web Marketing     Academic, Enrollment, Generation, Lead, marketing

Enrollment Marketing and Academic Lead Generation

In corporate marketing, market saturation and consumer desensitization are pitfalls that frequently detract from a successful advertising campaign. To deal with this, savvy advertisers and marketers have come up with strategies that allow them to avoid saturation, improve brand image and increase lead quality.

Although comparatively new, the multi-billion dollar Enrollment Management industry is susceptible to the same problems as the mature corporate marketing industry. One key differentiator between the two industries does exist: not-for-profit schools were not built to make money, they were built to provide an academic service. Building and maintaining a reputation for academic excellence and exclusivity is of the utmost importance; some institutions have spent decades building and refining a brand. What’s more, in many cases, the brand—academic integrity, excellence—is more important than the profitability of an institution.

This difference makes the task of marketing on behalf of not-for-profit schools particularly difficult. Fortunately, sophisticated marketing methodologies exist that allow enrollment marketers to reach prospective students, without sacrificing the “brand” integrity that academic institutions have spent so long building.

Direct Response Enrollment Marketing is a simple multi-step process that initiates contact with prospective students in a meticulous, and quantifiable manner.

The first step leverages rich-content in order to initiate a response from a prospective student. Using content to attract students ensures that each request for follow-up information is genuine. “Empowering the student” refers to the fact that in Direct Response Enrollment Marketing, prospective students initiate contact with universities, rather than the reverse. Enticing students with free information—course catalogues, articles, advice—allows marketers to eliminate the possibility of a “miss-match”, or unsolicited contact.

The second step involves follow-up marketing . Interested students react to content by initiating a phone call, or filling out an online form. The forms and phone calls are received by academic advising centers, which are staffed with enrollment specialists, or academic advisors. By managing both the distribution of media and the follow marketing process, enrollment marketers are able to track the efficacy of each individual marketing campaign, and piece of creative.

Because channels and materials that do not yield results can immediately be eliminated, direct response marketing ensures that colleges and universities can market to prospective students without over-saturating the market.

Lead Quality, Lead Conversion, Follow-up Marketing, & Student Retention

admin    Web Marketing     Conversion, Followup, Lead, marketing, Quality, Retention, Student

Lead Quality, Lead Conversion, Follow-up Marketing, & Student Retention

As colleges and universities are tasked with creating more enrollments and reducing costs , these institutions look for ways to market to more students while incurring less cost. One technique that some schools have been employing for some time now is buying “leads”. A lead is simply a form that an individual fills out online–it may contain information like first name last name, address, etc. Many businesses exist that can provide this type of consumer information that fits within the target age group specified by the school.

Buying Education Leads

There are a few problems that colleges and universities face when buying leads; by far the largest is the “bad lead”, which means that the consumer information that the school purchased did not result in a sale. This can occur for a variety of reasons; it may be that the information on the contact form was incorrect, or it could be that the person is simply not interested in academia. Whatever the case may be, colleges and universities will most likely not be aware of the quality of the lead until after the follow up process has begun.

Converting Education Leads

To address this, Direct Response Enrollment Marketing vendors sell leads, and take it upon themselves to follow up on the leads as well. This removes a large portion of the risk that colleges and universities normally shoulder when buying leads: schools no longer have to worry about paying for leads that don’t convert, because they can outsource the education lead generation process, as well as the education lead conversion process. Colleges and universities only pay for “hot-transfers” or applications. This ensures that lead-quality will not be an issue.

In order to follow-up on leads, Direct Response Enrollment Marketing agencies employ Academic Advising Centers that contact prospective students, and help students to apply. Enrollment Specialists work at these centers, and are employed by the agency, but they perform all of their work on behalf of the school. They use scripting that has been approved, and they are selected for employment according to rigorous criterion that demand a thorough understanding of academia and sales.

Outsourcing the Education Lead Conversion Process

Some schools express concern that they will be represented accurately by these Enrollment Specialists; advisors have successfully completed so many campaigns, they have a proven track record in accurately representing colleges and universities without sacrificing academic integrity.

There are other benefits to contracting a Direct Response Enrollment Marketing agency to generate and convert education leads. The most notable benefit is the fact that Direct Response Enrollment Marketing agencies are able to track which campaigns yield the highest student retention rates. Eliminating advertising channels that tend to attract students that “fall off” is just one way that Direct Response Enrollment Marketing agencies can improve student retention.

Summary

Colleges and universities that buy leads have the option of purchasing a follow-up-marketing cost for an additional cost. By outsourcing the Follow-up marketing , colleges and universities place the burden for success and lead quality on the shoulders of the Direct Response Enrollment Marketing agency. Outsourcing the follow-up marketing process also results in increased student retention.

Marketers must lead the way on data intelligence

admin    Web Marketing     Data, Intelligence, Lead, Marketers, Must

Data intelligence is on my mind as I write this at 30,000 feet. I just spent 24 hours in Little Rock, AR, on a trip that included meetings with executives from two different data services companies.

View full post on Latest articles from DMNews News

5 Fundamentals of Successful Inbound Lead Generation Packages

admin    Twitter Marketing     Fundamentals, Generation, Inbound, Lead, Packages, Successful

Over the last two years at HubSpot, our monthly lead volume has more than tripled — from around 1,200 leads per month in March 2008 to about 14,000 leads per month today.

What’s driving this growth?

Certainly each of our inbound marketing channels — this blog, webinars, social media, SEO – as well as paid media campaigns, have grown over time.

But focusing on channel-by-channel growth misses another very important story: Content produced as part of a cohesive multi-channel package generates more leads than it would produce independently.

If 1 blog post + 1 webinar + 1 Facebook campaign all produced independently is 3, the sum of them produced together in a helpful, interesting way is far greater than 3.

So what makes a great package? Here are the fundamentals:

1. A Big, Sexy Piece of Content

This is the foundation of your package — the core piece of new information that draws people in and gets the conversation started on your site, blog and traditional media outlets. The piece of content could be an ebook, a research report or something else. Our State of Inbound Marketing report released in February is a great example that worked well for us.

2. Supporting Blog Articles

This is how you publish and distribute your big, sexy piece of content. Take a couple of the most important, interesting pieces of your big piece of content and turn them into a short blog article. For example, for our State of Inbound Marketing report, we turned a sections on cost per lead and blog-post frequency into individual articles. The blog articles are great opportunities to promote your campaign’s webinar (see below), but be careful not to be too promotional. 

3. A Supporting Webinar

You should use the attention your big piece of content generates to drive signups for a big webinar on the topic. A webinar is a great way to capture leads from the the report — the signup form gives visitors a reason to leave their email address. There’s one other big advantage of the webinar: It generates discussion about your piece of content. As people retweet their invitation and the discuss the live webinar, people in their networks get drawn into the discussion and find their way to your site.

4. Supporting Social Media Campaigns

Once you have your content and blog articles published, you should promote the whole campaign on social media. Post each blog article and your big piece of content on Twitter and Facebook. Make sure you webinar landing page is easy to retweet and share on Facebook. And don’t forget about LinkedIn. LinkedIn Groups can be a great place to post questions and start discussion before to a webinar. 

5. Email Follow-up 

When you finish your webinar, make sure you send out a recording to all of the people who registered for it. This is one more big opportunity to generate some buzz around your content. Many of the people you email will share the recording on the social networks. When they do, you’ll get more traffic and more leads.

There are other elements and ways that you can do to expand and optimize an inbound marketing lead generation package, but these are the fundamental we focus on at HubSpot.

How about you? What’s fundamental to your inbound marketing package. What are you experimenting with?

Image:  Jonathan W on Flickr

Webinar: The 2010 State of Inbound Marketing

Connect with HubSpot:

View full post on HubSpot’s Inbound Internet Marketing Blog

5 Fundamentals of Successful Inbound Lead Generation Packages

admin    Twitter Marketing     Fundamentals, Generation, Inbound, Lead, Packages, Successful

Over the last two years at HubSpot, our monthly lead volume has more than tripled — from around 1,200 leads per month in March 2008 to about 14,000 leads per month today.

What’s driving this growth?

Certainly each of our inbound marketing channels — this blog, webinars, social media, SEO – as well as paid media campaigns, have grown over time.

But focusing on channel-by-channel growth misses another very important story: Content produced as part of a cohesive multi-channel package generates more leads than it would produce independently.

If 1 blog post + 1 webinar + 1 Facebook campaign all produced independently is 3, the sum of them produced together in a helpful, interesting way is far greater than 3.

So what makes a great package? Here are the fundamentals:

1. A Big, Sexy Piece of Content

This is the foundation of your package — the core piece of new information that draws people in and gets the conversation started on your site, blog and traditional media outlets. The piece of content could be an ebook, a research report or something else. Our State of Inbound Marketing report released in February is a great example that worked well for us.

2. Supporting Blog Articles

This is how you publish and distribute your big, sexy piece of content. Take a couple of the most important, interesting pieces of your big piece of content and turn them into a short blog article. For example, for our State of Inbound Marketing report, we turned a sections on cost per lead and blog-post frequency into individual articles. The blog articles are great opportunities to promote your campaign’s webinar (see below), but be careful not to be too promotional. 

3. A Supporting Webinar

You should use the attention your big piece of content generates to drive signups for a big webinar on the topic. A webinar is a great way to capture leads from the the report — the signup form gives visitors a reason to leave their email address. There’s one other big advantage of the webinar: It generates discussion about your piece of content. As people retweet their invitation and the discuss the live webinar, people in their networks get drawn into the discussion and find their way to your site.

4. Supporting Social Media Campaigns

Once you have your content and blog articles published, you should promote the whole campaign on social media. Post each blog article and your big piece of content on Twitter and Facebook. Make sure you webinar landing page is easy to retweet and share on Facebook. And don’t forget about LinkedIn. LinkedIn Groups can be a great place to post questions and start discussion before to a webinar. 

5. Email Follow-up 

When you finish your webinar, make sure you send out a recording to all of the people who registered for it. This is one more big opportunity to generate some buzz around your content. Many of the people you email will share the recording on the social networks. When they do, you’ll get more traffic and more leads.

There are other elements and ways that you can do to expand and optimize an inbound marketing lead generation package, but these are the fundamental we focus on at HubSpot.

How about you? What’s fundamental to your inbound marketing package. What are you experimenting with?

Image:  Jonathan W on Flickr

Webinar: The 2010 State of Inbound Marketing

Connect with HubSpot:

View full post on HubSpot’s Inbound Internet Marketing Blog