Browsing all articles tagged with Knowing
Jul
27

Can’t Make A Dime With Your Articles Without Knowing Your Audience

Can’t Make A Dime With Your Articles Without Knowing Your Audience

Article Submission,keyword research,and article writing are always the most highly searched.  “When people look to improve their article marketing.”  But the number 1 way to improve your writing is through “knowing your audience”.  Here 3 surefire ways to mastering Targeted Traffic.

Get to know your targeted audience.

1. Teleseminars. If you want a more aggressive approach in knowing your audience, I recommend that you host free teleseminars and invite as many people as you can. Make your teleseminars interactive. Encourage your participants to express their opinions and ideas. Do this as frequent as possible or until you are 100% sure that you already know your target audience inside out.

2. Join Forums.  Spend a couple of hours a week in the most highly successful closely related forums to your niche every week.  This is where your audience will be.  And this is where you’ll discover how and what you audience wants.  Which in turn help you build the knowledge to create marketing plans around what you found.  Share you knowledge in that field and leave remarks that lets them know you are open for discussion anytime

3.Build an ongoing communication with your audience. Encourage your audience to email you should they need help with their problems or should they need answers to their burning questions. Through this, you can easily build an ongoing communication with them. Send them useful newsletters on a weekly basis and encourage them to reply. The more you “talk” to these people, the more information you’re going to obtain about them.

Jul
25

Knowing Where To Buy Amazon Kindle 2

Author admin    Category 8615     Tags , ,

Knowing Where To Buy Amazon Kindle 2

It is of no doubt that Amazon Kindle is gaining its popularity in the market already. More and more people are looking forward to Buy Amazon Kindle or perhaps have it as a present for someone special. That is no longer a surprise since Amazon Kindle contains everything that an individual would like to have with him. It has the great look and great functionalities in one. With its features, you couldn’t help but Buy Amazon Kindle for yourself too.

make money with the kindle

There are two versions of Kindle already- the first Kindle and Kindle 2. Buyers might prefer choosing the second kindle since its advertisements show more features and capabilities than the first one. This time if you would also like to experience having this kind of device, you may want to ask Where To Buy Amazon Kindle 2?

There are a number of methods that you can do for you to have your own Kindle. Of course, you can purchase one of these Kindles at Amazon itself. The said device was not yet available even from its parent website way back then but due to the overwhelming public demand, Amazon Kindle wireless reader was made available and was sold out that fast. You can now visit the Amazon site anytime you want and be able to see more photos of the Kindle book reader with its features too and if you’re already decided to buy one, then you can simply order it straight from Amazon. Their shipping rate is great to make your owning your own Kindle a wonderful experience.

Aside from going to the Amazon site, you can also visit eBay for their online auctions. However, you have to take note on some differences that are behind these two methods. One difference is reflected on its price. EBay offers lower price than the regular price at Amazon. Another thing is that buying this Kindle straight from Amazon is more convenient than buying one from eBay since in the first place, Amazon is the parent site for this kind of product.

If you’re living in a major metropolitan area, you can save on shipping if you could find a Kindle locally by checking on Craig’s list. But if you already have an existing Kindle yet you would like to own another one, you can register your Amazon Kindle with your Amazon account online in which you have to enter the product serial number as directed. Lastly, you can buy books, newspaper subscriptions and other media by using your new Kindle or by using your Amazon account on the computer.

Buying your own Electronic Book Reader is truly a wonderful idea. Thus, you have to be clever and smart enough for you to have the best one to use and treasure. There are things that most Kindle review sites will always mention and those are the price and the size of the library. Some people might find Amazon Kindle’s cost to be not that customer-friendly, but a book-lover will appreciate its worth and will enjoy the benefit of having tons of books in one device.

Jul
25

Knowing Where To Buy Amazon Kindle 2

Author admin    Category 8615     Tags , ,

Knowing Where To Buy Amazon Kindle 2

It is of no doubt that Amazon Kindle is gaining its popularity in the market already. More and more people are looking forward to Buy Amazon Kindle or perhaps have it as a present for someone special. That is no longer a surprise since Amazon Kindle contains everything that an individual would like to have with him. It has the great look and great functionalities in one. With its features, you couldn’t help but Buy Amazon Kindle for yourself too.

There are two versions of Kindle already- the first Kindle and Kindle 2. Buyers might prefer choosing the second kindle since its advertisements show more features and capabilities than the first one. This time if you would also like to experience having this kind of device, you may want to ask Where To Buy Amazon Kindle 2?

There are a number of methods that you can do for you to have your own Kindle. Of course, you can purchase one of these Kindles at Amazon itself. The said device was not yet available even from its parent website way back then but due to the overwhelming public demand, Amazon Kindle wireless reader was made available and was sold out that fast. You can now visit the Amazon site anytime you want and be able to see more photos of the Kindle book reader with its features too and if you’re already decided to buy one, then you can simply order it straight from Amazon. Their shipping rate is great to make your owning your own Kindle a wonderful experience.

Aside from going to the Amazon site, you can also visit eBay for their online auctions. However, you have to take note on some differences that are behind these two methods. One difference is reflected on its price. EBay offers lower price than the regular price at Amazon. Another thing is that buying this Kindle straight from Amazon is more convenient than buying one from eBay since in the first place, Amazon is the parent site for this kind of product.

If you’re living in a major metropolitan area, you can save on shipping if you could find a Kindle locally by checking on Craig’s list. But if you already have an existing Kindle yet you would like to own another one, you can register your Amazon Kindle with your Amazon account online in which you have to enter the product serial number as directed. Lastly, you can buy books, newspaper subscriptions and other media by using your new Kindle or by using your Amazon account on the computer.

Buying your own Electronic Book Reader is truly a wonderful idea. Thus, you have to be clever and smart enough for you to have the best one to use and treasure. There are things that most Kindle review sites will always mention and those are the price and the size of the library. Some people might find Amazon Kindle’s cost to be not that customer-friendly, but a book-lover will appreciate its worth and will enjoy the benefit of having tons of books in one device.

Jul
23

Online Marketing – Make More Sales by Knowing Your Audience

Online Marketing – Make More Sales by Knowing Your Audience

With the global reach and availability of the internet, more and more people every day are looking to the web to research, learn, and purchase products and services. As the number of consumers booms, marketing online is now an essential part of attracting new customers, retaining existing ones, and tempting old ones to return. The only certainty is that if you are looking to market to online consumers, then you need to find your competitive advantage and connect with your target consumers in a stronger manner than ever before, as not only do you have a larger target market, but you have many, many more competitors competing for the same sales.

While many businesses have transitioned to the online world, or started in only an online environment, it is critical to recognize that the traditional, and basic, advertising principles still exist, and these cannot be neglected, as they are needed now more than ever. The basic rules of “identify target market” and “how to reach target market” are the foundation of any marketing activity, and in the stormy ocean of the web, and without a map, your target market has to be able to see you as a safe harbor. This means your target market must be able to find you, trust you, and have a reason to do business with you.

As with any marketing effort, a business still should conduct market research before launching any campaign. In an ideal world this would involve hiring a research consultant with proven experience in this type of work, and the results of this research should identify the core values for your target market and how to reach them. If a business does not follow this route, then if there are existing current customers, one possibility is to poll, or survey, the customer base to find out how they found the business, why they chose to do business with them, what made the business stand out from the competition, what are their expectations for the ongoing relationship. Finding out this information can help form more focused marketing efforts which can improve as more customers hopefully come on board and complete the survey or poll.

If a business doesn’t have existing customers, and doesn’t hire a research consultant, then the internet is also a goldmine of information that can be acquired with solid research skills. Firstly, a business can take a hard look at the products or services that are being offered to identify a general target market. Once this group is identified, then researching where this market meets on the web is critical to gain an awareness of what the current thoughts, concerns, and desires are. More subtle information can also be acquired through identifying the style of writing, the types of words used, the style of avatars used in personal spaces, the use of punctuation, all these subtle indicators of interest, style and taste can also aid the identification of signs of empathy that will attract your target market.

Many people recommend forums as a means for connecting with your target market, and learning about them, and this is an excellent suggestion. Find the forums that your target market uses for talking about their wants, needs and issues, and inhabit them and carefully review the common attributes. Some will recommend diving in and trying to create an expert status to attract trust, and to persuade others to follow, however only start to do this once you have really understood the common attributes of those you are trying to connect with.

Another approach that must not be skipped, is seriously reviewing your competition. This not mean just reviewing the sites that appear in the top ten listings of Google when you enter a search term relating to your product or services, it means conducting deep research into who are the successful businesses that target your potential market, and reverse engineering as much as you can to replicate within your own business. How they conduct their marketing campaigns, how their site constructed, what are the key messages in the web pages, what colors are used, how key messages are phrased – try to fully understand their business model. Once this has been learned, deconstruct their site to try and identify what keywords they use, what advertising methods do they use, which sites are providing back links, and as much of their SEO strategy as you can identify.

With all this information acquired, it is now critical to use it to tailor the marketing campaign to attract the target audience. Too many ex-business owners disagreed with the results of their market research, because it didn’t ‘feel right’ or because they thought they knew better, and guess what – that’s why they are ex-business owners and not business successes. Even if you don’t agree with your market research, use it as the basis for your main marketing campaigns, and use your ‘gut feel’ as the basis for a small percentage of your overall marketing efforts, so that you feel justified but any missteps will not ruin your business.

There are many different aspects to marketing efforts which can be tailored to focus in on the key attributes identified in the target market so that they can be reached in way that they can instinctively understand and relate to. These aspects can include the “look and feel” and navigation of the website or the style of advertisements, the wording of the sales copy, and the use of more advanced design features such as audio and visual or interactive tools.

The “look and feel” of a website is a major factor in how the business is viewed by the members of the target audience. For example, a business trying to appeal to an older generation with more conservative tastes should include muted colors, clean design, conservative graphics and very clear, simple navigation. Alternatively, if the target market is a younger audience, then a website with bold colors, eye catching graphics and creative design features will be more appealing.

Website copy also has to take into account the attributes of the target market. Using the previous examples, for a more conservative audience, the copy should utilize more formal language and use verifiable facts to back up viewpoints. This market tends to be more skeptical of wild claims and hyperbole, and expects a high level of justification and empathy in order to motivate them. Alternatively, when marketing to a younger audience, less formal language is more likely to appeal, and emotion is more effective to support viewpoints, and simpler marketing techniques can be more effective.

Finally, if any incentives are provided by the website, or any additional media are provided, for example audio or video clips, these also need to be focused towards the target market.

When marketing on the internet, even if the business is a vanity project, it is critical to consider this important information if the marketing is expected to be effective. Knowing the target market, where they frequent the internet, what’s important to them, how they communicate, what their issues are, what they spend money on, what they expect, what they desire is all critical to knowing what to put in front of them as a product or service, and how to reach and attract them into the sales process.

Related Target Audience Articles

Jul
16

How I Became a Copywriter Without Knowing it

How I Became a Copywriter Without Knowing it

How I Became a Copywriter without Knowing It

Coming from a “third world developing country” where the use of the Internet was either a form of luxury or a necessity, I barely had an idea of how powerful the Internet could be. Since the necessity factor took place in my personal environment, I finally became acquainted with the global computer network and all it has to offer. Whereas before, surfing the net was merely a form of exploring to while away my free time as a housewife, the web became an indispensable tool in my new found career as a copywriter.

I enjoy reading a whole lot since it transported me to different places and dimensions. It widened my vocabulary and further developed my ability to use the English language as a tool for communication. Little did I know that this same hobby could provide me with a career opportunity that was quite remote from my then existing career as a freelance accountant and a full-time housewife. I became an article content writer and a copywriter.

Exploring the World Wide Web (www) is fascinating mainly because of all the information we could get from it. Home guitar lessons, ballet tutorials, gardening facts and tips and a broader understanding of common ailments, you name it the web has it. I came across career opportunities and became interested about outsourced jobs. I initially searched for online bookkeeping work since this was more in line with my profession and experience; instead I became a freelance article writer and a copywriter.

Online bookkeeping jobs seemed too much to handle. Service buyers required too much work for too little pay and besides, there were too many competitions for a limited online career opportunity. I took interest in the copywriting category and saw that I could fit in with most of its requirements. I placed bids and posted messages, got ignored and rejected probably because I was not a native of an English speaking country.

I finally got my break when I answered a post looking for writers preferably coming from different time zones. My chances were great since my qualifications met with all its requirements, including that of “not being a Pakistani”. (It turned out that the service buyer is a Bangladeshi and it’s a known fact that they had been warring countries for some time.) I placed the lowest bid possible: “the rate is not so important since I only want to make a breakthrough in an online writing career.” It worked! I got hired!

The succeeding two months after I got the job was a harried phase of turning over articles after articles about all sorts of keyword based topics. Acne, hair loss treatments, joint pains, cellulite creams and other similar products including treatments for erectile dysfunction became topics for my reading materials. I wrote about more than a hundred of 500-word articles until my accountant’s instinct told me that I was not earning profitably. Two months and I only had less than a hundred dollars credited to my account.

I decided to level up my game and started bidding for other projects. I reminded myself that I am engaged in a freelance job hence I could look for higher earning opportunities. I became bolder with my bids this time since I already knew the kind of job I’ll be taking on. Sure enough, the move paid off. My new service buyer, an American copywriter paid twice the rate for what I was earning before. It made me happy of course and a little bit greedy. I figured if I could take on more article writing tasks, I’m bound to earn more.

The opportunity to bring my writing career to a higher level came when job ads indicated a preference for Filipino writers. This was heartwarming on my part; my race was finally being recognized in a profession where only the native English speakers could successfully make it. Prior to making my bid, I make a research about the service buyer just to have an idea of how much I was going to place as bid. Some service buyers are also article writers who won bids for large volumes of work with the intention of passing it on to other writers. These are the service buyers who can not pay much for the work so I avoid placing bids on their projects.

Fortunately, a Chicago based company mainly engaged in providing marketing services to web based businesses took notice of my bid and appreciated my work samples; enough to put me into a paid trial test of writing an article about “free poker online”. I was a bit taken aback since of all topics to write about, poker was the least I expected. I hardly knew anything about the game so I knew that I was being tested here more on research ability rather than writing skills. I passed and I got hired once more. Now I enjoy writing more than ever because jobs are coming in from two different sources and at reasonable rates.

Engrossed as I was with what I was doing, I never had time to research on copywriting as a career. Only when I did articles about article marketing did I realize that what I was doing all along was copywriting. I had this pre-conceived notion that copywriting was a highly technical job. I wrote more than a hundred articles about generic product description and information about its benefits plus some convincing lines to its effects. I became a copywriter without being aware that I was one.

I learned about article submissions, article directories and about ArticleBase. This time, I’m writing not for a product or as a marketing tool. I’m writing for my own satisfaction as a writer, as an expression of gratitude for those who believed in me and for once, not as a copywriter.

 

Jul
7

Knowing About Freelance Web Copywriters

Knowing About Freelance Web Copywriters

You have started a web site and now you are in the search or the need for a web copywriter. There are so many you can choose from you have no idea which one to go with. You put the words into the search bar and it comes up with page after page listings of them.

Well, have you ever heard of freelance web copywriters? Most of these freelance copywriters are much less expensive and can give you pretty reasonable results as well. Some are familiar with the search engine optimization system while others are not, all you have to do is ask them.

These freelance web copywriters offer solutions to help you build your web site, By offering a versatile variety of doing web sites on various products and informative sites as well. There are those who are new at doing freelance web copywriting so it is better to get one that has been doing it for a while. However, those who have been doing it for some time will assist you in any way they possibly can, in order to get your web site in order the way you want it to be.

Using whatever is on your web site such as information or products they basically come up with an outline of what or how you want your web site to be. Then, they use the use of words to design your advertisement for the web site. Freelance web copywriters can be as efficient as those who are higher priced. They know that the use of text and putting as many as the keywords as possible into the advertisement is the key to it all.

This causes the generation of traffic, customers, and those just browsing your website, in which by the way are usually caught up in the freelance web copywriters writing that the one that is browsing your web site continues on your web site, checking out your products and various things they might find on it. The freelance web copywriters that are aware of search engine optimization, also know that through the text, there will be even more traffic to your web site, simply because every time a keyword they have placed in the advertisement for your web site will ultimately appear with the search results.

In a lot of cases, freelance web copywriters can be more thorough with your web site on a personal level as well. They choose unique keywords that are specifically designed to direct traffic to your web site.

Being on a more personal level gives them the advantage with working with you on a one on one basis and figuring out exactly how your web site should be, Some bigger copywriting agencies have many contracts to do web site advertising so they don’t have the time, to put their absolute best into the web site.

However, freelance web copywriters are becoming more and more heard of and used by different web site creators.
Considering all the web sites that are created everyday, there are a lot of advertisements that need to be done for the web sites.

Freelance web copywriters get the job done as quickly as possible however they also get the job done as professionally as possible too. They know that through their advertisement and the description that they put forth on your web site basically is like painting a picture without the use of brushes or paint. Yet, through the use of wording they can lure even the best customers to your web site.

Mario Churchill is a freelance author and has written over 200 articles on various subjects. For more information on copywriters checkout his recommended websites.

Find More Copywriting Articles

Jun
4

Knowing about the website design

Knowing about the website design

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Generally, website development involves utilization of diverse web page design elements. at the backdrop of globalization, all of the organizations in many cases are at the height of competition, however , even at this height of competition generally there are however certain organizations who seem to have benefited from the their website designing mumbai.

 

When websites are made in a way they should be, then it’s quite likely that it grows to the expectations of the online visitors. For a website to get popularity it ought to lay stress on aim of the website, the functional aspects, the technical aspects and most importantly the look and feel aspects

 

Web design is literally time and again thought of as designing the web pages for the purpose of the generation of websites. Web designing is about the designing aspect its just very much on the subject of delivering the much crucial emphasis to the websites online. It’s true that web design will be just simply not pertaining to the design part alone it’s much more than the design part because it includes bringing the technical and functional aspects of the website.

 

The web designer part is usually just not confined to the designing part alone but it includes many other aspects that have to reflect through the website.

 

Web design is frankly the process of gathering information pertaining to creating a model design that is really the whether the design perfectly fulfills the requirements. Most often as soon as the information with regards to the exact requirements is simply not effectively conveyed the designers don’t get the much needed key insights that might have otherwise given them the thoughtful insights.

 

As soon as information is not really accordingly communicated the website design might not get enough focus on the points which are quite really important in engaging the online website visitors. A website is often most likely to engage the going to online website visitors only in the event that the website layout is quite pleasant.

 

If the website layout fails to entice the visitors then the chances are that the visitors are most likely to back off from the websites.

 

The very motive of building a website is to provide usability to the visitors, the moment that doesn’t happen there is normally every possibility that the website visitors are most likely to switch to some other sites. If a site has to attract new visitors to it’s site and additionally retain the existing visitors then it has to accomplish everything that makes the site interesting.

 

Possibly if the website is in fact good in the event that it comes to the technical and in addition functional part, it’s not going to give any factor for the visitors to keep them engaged. Whatsoever plays good and in addition impressive for the eyes is almost certainly for sure going have a good effect thus engaging the online visitors. In any event if the visitor is literally pleased with the technical and even functional aspects then there are chances that the visitors might use the site for pure technical in addition to functional reasons.

 

Given a point where a website designing mumbai visitor finds one other interesting site which is literally sound in every aspect like the design, technical and even functional things then the visitor is really for sure to go with the website that is normally fitting the expectations.

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Jun
2

Knowing the Demographics of Your Website Visitors

Knowing the Demographics of Your Website Visitors

Demographics & Marketing

Demographics and promoting sources interact in the business world. Demographics allow you learn about and understand your customers (your visitors/your market). Promoting is an effort to sell to those customers.

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A demographic or demographic profile is a term used in promoting and broadcasting to describe a demographic grouping or a market segment. A market segment usually involves age groups ( e.g. Youths versus senior citizens ), social classes (e.g. wealthier groups who tend to spend more as opposed to poorer groups who have less to spend ) and sex ( e.g.

A demographic profile can be used to determine what type of web site content should be used to gain the most impressive results. It is vital the web-master tailor the internet site content to match the interests and wants of their visitors, and so careful research should be done to match the demographic profile of the target audience to the demographic profile of the internet site and its content.

Demographic and Selling Resources

Success on the Net is explicitly related to matching your internet site content to the people visiting your site. You’ll have to do your homework on this side of website design if you plan on reaching your visitors with your message.

The following links can provide you with the data you need to determine the market segment and demographic profile of your target audience.

Demographics.com – http://www.demographics.com – In depth site devoted to the entire field of demographics and related information.

Bureau of Work Statistics – http://www.bls.gov – With the strongest dedication to integrity and objectivity, the BLS is best among statistical agencies, manufacturing unprejudiced, timely, and accurate data relevant to the requirements of their users and to the social and commercial conditions of our Nation, its workers, and their families.

National Telecommunications and Information Administration – http://www.ntia.doc.gov – NTIA is happy to release Falling Through the Net : Outlining the Digital Divide. This is our 3rd report examining which Yankee homes have access to phones, PCs, and the Net, and which do not.

Massachusetts Institute of Technology – http://www.mit.edu/people/mkgray/net/ – need to know how enormous the Internet is? How snappy is it growing? Will it ever stop? These pages are supposed to be a collection of Web stats in one place.

U.S. Census Bureau – http://www.census.gov/ – Your source for population, housing, economic, and geographic data.

Consumer Research Center – http://www.conference-board.org/economics/consumer.cfm – The Client Research Center provides members with access to consumer info, research, special reports and forecasts that help in day-to-day decision making and long-term planning.

U.S. SOHO Administration – http://www.sba.gov/starting_business/marketing/basics.html – to be successful, entrepreneurs must attract and keep a growing base of satisfied patrons. Promoting programs, though widely varied, are all aimed at convincing people to try out or keep using particular products or services.

Summary

Knowing who your visitors are and what their needs may be is the key to unlocking the riches of the Internet. Always pay attention to the demographics and selling of your internet site and success will be forthcoming.

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.

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May
29

Find Your Target Audience by Knowing Your Who and What

Find Your Target Audience by Knowing Your Who and What

Are you a public speaker who thinks it’s hard to find speaking audiences? Or are you a relatively new speaker or wannabe who finds it hard to get started? Perhaps you are in a services business and want to add speaking to your marketing to grow your business. Or you might be looking to add another revenue stream. Don’t let finding your speaking audience keep you from sharing your message.

Imagine walking into a room filled with your target market. Here’s a key to reaching more people so they can hear you and hire you. And the good news is, the same key ingredient is also the secret to your success at marketing yourself as a service provider.

THE SECRET HAS TWO PARTS: You need to know your WHO and your WHAT. First, get clear on your target market audience, or your WHO. This is whom you serve.

Second, determine the outcomes you deliver, or your WHAT. This is what you do for this population of people.

Sounds pretty simple, right? And yet I’m one of hundreds or thousands who resisted narrowing my target audience and niche for a long time; years. I didn’t want to exclude anyone and, as a new business owner, I didn’t want to turn people away and I would happily work with anyone so I started making money! The surprise, which might seem counter-intuitive, is that choosing a narrow market and specialty is THE best step to market your business, get invited to speak, and to receive referrals.

WHO YOU SERVE. Think of a population of people who you enjoy being around, care about, and whose problems you are familiar with. Consider with whom you have an affinity and the problems they typically have that you enjoy solving. Think in terms of their demographics; age, gender, profession, level of education, location, interests. Examples: women dentists, mid-life women, divorced fathers, first-time home buyers, single professional women, young male lawyers in their first 2 years of practice.

WHAT YOU DO. Now that you have identified a sub-group of people with some characteristics in common, what problems or complaints do they share? Think in terms of outcomes. What results do people have after they’ve worked with you? What problems do you solve? EXAMPLES: Going back to our sample target markets above, you might help women dentists get more clients or help mid-life women build a first-time business or plan for their retirement activities or retirement finances.

WHY IS THIS IMPORTANT? Generally, in terms of marketing, once you can identify a sub-population of people, you can begin to figure out where they “hang out.” As a speaker, this also helps you find your speaking audience! Does an association exist for these people? Is there a specialty sub-group in the Chamber of Commerce for this population? Perhaps they read the same publications and hear speakers in an organized setting. This is a great avenue for you to publish articles they might read and to get invited to speak at their meetings.

Knowing WHAT you do for your audience also helps you prepare to speak by handing you your topic! By knowing the minds of the people in your speaking audience, you also know the problems they have in common and can provide them with answers, resources and a taste of what it’s like to work with you.

TAKE THE NEXT STEP. It’s time for you to get in action to find your speaking audience. Ask yourself the questions above to see whom you have the strongest desire to work with. You can also make a quick review of your past and current clients, find your favorites, and then observe all their identifying characteristics, both demographic and by personality and behavior. Notice any patterns? Make a choice and claim your target market so you can find your speaking audience. They are waiting to find you, hear you and hire you!

Mar
11

Improve Web Site Traffic By Knowing Keyword Search Volume

You don’t want to waste your time and money optimizing your website for the search engines with keywords that are not going to improve your web site traffic, so the first step you must do is determine the amount of traffic each of your potential keyword phrases is getting.To do this you can either use the Google Adwords Keyword tool or Traffic-Travis.  (Note that Traffic-Travis counts search volume per day, while Google Adwords Keyword tool shows you searches per month.)I prefer Traffic-Travis over the Google keyword tool because it’s much easier to read and gives you search volumes for MSN and Yahoo, as well as Google. But it’s worth noting that you should compare results once in a while. (and yes, you should check these numbers on a regular basis) No program is perfect, and this includes paid services. Results will surely vary from one keyword search volume tool to the next.As a side note you should be aware that the traffic volumes for keywords do fluctuate.  And if you start to see a downward trend you may want to reevaluate your efforts of optimization for that particular keyword phrase.Traffic-Travis is very easy, and it comes with many other helpful features, but for this article we’re just going to use the Keyword Finder. Once you download it click ‘Keyword Finder’ and type in your first keyword.  Keep track of the results in a spreadsheet and repeat for all of your keywords.Hopefully you have also done some keyword competition research and have the number of times each keyword is found (for the exact phrase match) in a Google search.  To determine if the search volume is going to be enough for each keyword you have to know how much competition you’re up against as well. Sort your keyword list by lowest to highest competition and then compare to the amount of the search results. As a rule of thumb you want to have at least 1000 searches per month for the keyword phrase (approximately 33 per day) and in order to rank quickly you will want the number of exact phrase match search results to be under 10,000 (with 50,000 being your absolute limit in most cases).If the keyword competition is low enough (under 10,000 pages) you can be on the first page of the search results in as little as a week.  Once you’re on the first page you can expect to see at least 10% of the traffic.  The higher you get ranked the more traffic you will bring in.  If you’re in the top 5 spots you’ll see 30% of the traffic; top 3 – 50%; etc.  So if the keyword phrase gets 2000 searches per month, you will improve web site traffic by 1000 visitors per month once you reach the top three spots.

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