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Transforming Your Baseball Field Into A Winning Field
A How-to Baseball Field Maintenance Guide To Give Your Players The Opportunity To Play Their Best And Make Your Own Field Of Dreams
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The Gateway NV7915u – A Peek into its Performance

The Gateway NV7915u – A Peek into its Performance

When we say laptops, consumers nowadays are looking for a complete performance for such a unit. Obtusely they prefer to purchase the branded one, because of a good reputation from the other consumer. Now, with Gateway launching a new model of laptop called Gateway NV7915u, consumer will think twice whether they will choose the branded or the new unit that has almost the same excellent performance or much better performance to the other.

The Gateway NV7915u is a new model that comes out in the market today. With new models lining up in the stores, consumers will seriously consider on the machine’s performance and all.

Here are a few things to show at how the NV7915u performs:

 

1. Physical Appearance

- The NV7915u comes in black, gray, red, and blue lid colors. It has a pattern that helps repel dust and scratches that the glossy plastic attracts.

2. Screen, touch pad, and Keyboard

- Screen: it comes with a 17.3-inch wide screen with a native resolution of 1,600 x 900 for a better viewing (but not ideal for gamers).

- Touch pad: the touch pad measures 4.2inches with highly responsive mouse buttons. You can use two fingers at once on the touch pad to carry out shortcuts.

- Keyboard: full size keys and a numeric pad at the right. It has a finger swipe responsive key for multimedia and shifting (volume, mute, touch-pad on/off, and Wi-Fi on/off option).

3. 2.13GHz Intel Core i3-330M processor and 4GB of DDR3 Memory

- With 2.13GHz Intel Core i3-330M processor and 4GB of DDR3 Memory, it delivered a quality of excellent benchmark-test and performs like an expensive system. 

4. Ports and Connectivity

- It has common ports as what others posses. A five-format SD card reader, four USB 2.0 ports, HDMI and VGA ports, headphone and microphone jacks, 8X dual-layer DVD drive, Ethernet and modem port.

5. Battery-life

- As the battery was tested playing a DVD movie, it performed impressively. It lasted for almost 3 hours. That is very strong for a laptop with a wide screen.

The Gateway NV7915u performance is the best suited for laptop lovers. Gateway builds a notebook that outwits any other PCs with similar features.

 

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Turning Banner Advertising Into a Cash-Cow!

Turning Banner Advertising Into a Cash-Cow!

Internet has played a pivotal role in boosting the economy of the world. Individuals have been able to explore many things via the web. The spectrum of the net is really vast. This is why, for every person, there is something or the other to look for over the internet. Although, in a day-to-day basis, internet helps all. But the fraternity which has been enjoying benefits of using the net majorly, is the business sector. Over the net, a good number of websites are launched almost every day. It is not just a handful of businesses but many, which have been doing well with their internet businesses. After putting products and services over the internet, various business houses have experienced growth and sales boost. No matter what, the scenario of selling products in person and over the net is almost similar. It is all about convincing people that your services and products are the best of all. A customer needs to be informed everything about your company and the product. This is vital in order to provide them reassurance. How would you attract people’s attention towards your brand? How to gain their confidence? In which way you can draw traffic to your website to sell products? To help you in attracting good amount of traffic, capable marketing tools can be easily used.

One of the easiest ways to depict your message to potential customers is through banner advertising. Let us understand what this form of advertising is all about. Banner ads are special hypertext links. The ads apply the very same technology which is used for normal links. But, these links do not get displayed in the text form. The link of the advertisement is displayed in the form of box comprising graphics. These graphics could be simple images with text. The text could as well be in the form of animation. Ads included in traditional magazines and newspapers are similar to the tag ads. Whether you use the traditional method of advertising or the modern-day method, the goal remains the same. An added advantage that you get by advertising through streamers is that a direct link is built with potential customers. Along with touring your company website, people get to learn more about your products and services. It is important to note that the ad created is attractive enough. If an ad looks appealing to a visitor, it is clicked. Then the user is directed to the web page where details about services and products is provided. You can create unique designs of streamers by using any banner software

.

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Broker-Nightmare
Broker Nightmare – The ultimate Forex traders’ protection against broker manipulations. A Must-have tool with unbelievably huge marketing potential: for automated robots, manual traders and signal service users. Wide appeal for the entire Forex community.
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Tata Motors Entry Into UK Market

Tata Motors Entry Into UK Market

The market of Tata’s entry

Despite the global tendency for the significant fall of car sales there are certain car segments which experience dynamic growth. According to Datamonitor (2006b) the sales of commercial vehicles and port utility vehicles were very healthy. Windecker (2005) stresses the influence of socio-cultural forces which formed the increased preferences towards more fashionable, sport-type, SUV equipped cars. The extremely high growth of SUVs was identified in US and UK.

The focus of Tata’s market entry will be UK. There were several reasons for selecting UK as the target market. These favourable factors were the status of India as the favourable economic agent, UK Car market dynamics and potential, language similarity. The other countries which were considered as potentially attractive were: the USA – the largest market size in the world, Russia – emerging market with significant sales potential. The option of the USA as target market was declined due to extremely high quality requirements and other non-tariff barriers which make it hard for a new entrant to enter this market. Besides, this market is highly mature and experiences extreme level of competitive pressure. With regards to Russia, there were several unfavourable factors which made it less attractive then the UK – the uncertainty of the further economic state, high entry barriers and no well—developed dealership network.

Analysis of External Environment of the UK market

There are numerous number of factors that might be included into P.E.S.T. analysis. But due to various limitations (time, word limit), the factors will be outlined, whereas the major focus will be made on several sub-factors only (according to the Pareto Principle, it is likely that about 20% of the factors will represent 80% of the potential effect on the business (Wit & Meyer, 1998).

Political factors
Political and legal factors play the role on the development of the industry. These factors shape the rules of competition, operational costs and supply chain requirements.

Oil prices resulting from international instability – The special attention shall be given to oil prices and its affect on the market requirement. According to Mintel (2006) the increase of oil prices has created a strong tendency towards small engines, hybrid engines and diesel engines. Current high level of oil price increase the strain on the sales of luxury and premium cars, the majority of which are equipped with large-size engines (more then two litres).

Administrative barriers (quality controls and operations requirements) (KPMG, 2004) – Administrative barriers need to be seriously concerned as various requirements for safety standards and emission level might increase the costs of production and reduce the operating profit margin.
Car parc legislation – According to Mintel (2006) the UK experience the threat of high overcapacity with the excessive traffic load of road networks.
The political relationships between countries of operations (regimes of favourability/protectionism) (Hill, 2002) – India cooperates with the UK within the regime of favourability which implies the certain benefits as reduced tariff and non-tariff barriers.

The foreign ownership regulations (The market expansion mode (Hill, 2002) – At the present time the UK is considered as one of the most pro-FDI country in EU. The large number of industries, including automotive one, are deregulated. It means that foreign regulation provides foreign companies with flexibility of choosing between all possible entry and expansion modes.

Economic factors
One of the major location choice determinants is the current and future demand conditions as they will affect the market growth potential, pricing strategy and operations margin and the potential of the return on investment.
The target market size – According to Mintel (2006) since 2001 there has been a steady market growth by size and value. The current UK car parc is estimated to accommodate 31 million units. The market value was contributed by the steady growth of average price level. The present market value is estimated to reach the level of £31 billion

The maturity of the target market – The UK market is viewed (Mintel, 2006) as highly mature. The current maturity causes overcapacity issue and significant sales fall of particular car segments.
The growth potential of the target market – The overall UK market experiences negative growth due to the maturity issue. Nevertheless, certain the sales of certain car segments have significant growth potential due to the impact of socio-cultural and technological factors.

PDI – According to Mintel (2006) the strong growth of GDP (10% between 1998-2005), personal disposable income (PDI) (19%) and consumer expenditures (18%) reflect the high level of consumer confidence. Mintel (2006) claims that in terms of the purchase of new cars consumer confidence has significantly fallen. By the present moment UK consumers have been reluctant to take out new debt and instead are choosing to service their existing debt. Additionally the levels of mortgage equity withdrawal have declined, what indicates that UK consumers do not seek alternative funds to buy expensive items like cars.

Currency stability – The current strong state of British pound against other currencies have created various benefits for manufacturers consumers operating in pound zone such as predictability of operations and minimised currency fluctuation risk .
Labour costs – As the outlook of the automotive industry highlighted, the cost factor and the capability of direct and indirect costs becomes one of the key issues in maintaining competitive advantage. According to the opinion of the industry specialists (KPMG, 2004), one of the key issues that will influence the operations location decision will be labour-specific costs. According to survey (KPMG, 2004) industry specialists put a major emphasis on the labour-specific cost saving. Moreover, 85 % of the respondents agreed that during coming five years there will be a major increase of labour specific costs (cost of pensions, health care, and legal services) in US and EU .
The expansion of existing political and economic blocs (EU) – The importance of the recent further expansion of EU is in the enlargement of the EU as single market. In case of successful expansion on the UK market, Tata might consider the further expansion in certain EU countries. According to estimations of Nieuwenhuis & Wells (2003) the attractiveness of EU as the target market for a car manufacturer will remain high. They claim that the attractiveness of EU as a target market will be maintained by the increase of its market size and value as the outcome of the extension of EU zone. However the current maturity of the market, excessive completion and demand trend suggests that the share of Europe will drop.

Social factors
Demographic factors – Demographic factor is one of the key social factors. It affects lifestyle, consumer trends, the type of risk aversive behaviour, spending power and value per customer. The state of demographic trends allows building projections for the use of particular type of products. The current UK demographics have undermined the sales of family cars
Lifestyles – The change of lifestyles and habits have a direct impact on the consumer expenditures. For instance, Mintel (2006) points out the recent increase of preferences for second car ownership. Mintel (2006) adds that the impact of lifestyle factors such as fashionability and luxury preferences are so strong that it removes the negative effect of market maturity and oil prices in certain car segments. Thus, against all odds, SUVs and luxury cars experience healthy growth, whereas the sales in other car segments have fallen dramatically.

Technological factors
The development of information technologies – The current development of Internet opens new transactional capabilities. Currimbhoy (2004) suggests that continuous development of technological solutions, especially in the area of digital and communication technologies create new operating opportunities such as new marketing mix channels, new purchase environment (e-commerce) and new market research tools. According to Mintel (2006) the number of leading car distributors develop e-commerce to counter the problem of overcapacity.
The impact of new technologies on supply chain architecture – The development of e-exchange channels between supply chain agents becomes the source of strategic advantage (Currimbhoy, 2004) as it creates the ability of fast market response and better value chain quality control.

The review of micro factors affecting UK car business

Competitors’ bargaining power
The UK automotive market is highly consolidated. The major rivalry involves Ford, GM (Vauxhall), VW, Renault, Peugeot, Toyota, BMW, Citroen and Honda. The presence of powerful competitors with established brands create a threat of intense price wars and poses s strong requirement for product differentiation. According to Mintel (2006) the tough competitive pressure require increasing promotional costs, overcapacity introduces a significant price pressure. The present market conditions are so tough, that certain manufacturers had to close certain plants to cut the costs and survive on the market.
At the moment, the major competitive strategies are supply chain improvement, new product development and serving the needs of emerging market segments (Mintel, 2006). The emerging opportunities requires the extremely high level of operational responsiveness and leaves little space till market opportunity will be leveraged by competitors.

Buyers’ bargaining power
Due to high intensity of competition on the global scale and increasing overcapacity issue UK buyers experience very strong bargaining power. According to Mintel (2006) buyers have indicated a high level of bargain-seeking behaviour.

Suppliers’ bargaining power
Though vehicle manufactures have consolidated forming large entities it did not make a significant shift of bargaining power in OEM-suppliers relations. According to Veloso & Kumar (2002) the consolidation in the OEM sector has triggered the corresponding consolidation of different supplier groups. Demand chain partners, car dealers, especially the large ones do experience large bargaining power in the light of the overcapacity issue.

The threat of Substitutes
Apart from direct competitors (public transport) cars compete with other transport services: air, rail and sea. The increasing importance of door-to-door transportation and environmental concerns decrease the current threat of other transportation means as substitutes. One of the major sources of substitute threat comes from the sales of second-hand cars. According to Mintel (2006) the steady accumulation of second-hand cars has become on of the major reasons of the dramatic fall of the sales of new cars.

Threat of New entrants
The high level of entry barriers (extremely consolidated industry, well-developed value-added chain, R&D capability, investment capability in promotions and new product development) minimises the threat of new entrants. Nevertheless, due to globalised nature of the industry the notion of new entrant is not that clear-cut, since existing players might enter new geographical markets. Datamonitor (2006) stresses the future potential of Chinese manufacturers to flood EU markets in case protectionist measures are not introduced by EU countries.

SWOT analysis

Assessing the external and internal environmental factors, the following picture can be drawn:

Strengths
• Strong revenue growth – According to company’s annual report (Tata Motors, 2006) the company registered strong operational growth of 32,5%, whereas the revenues from the international operations grew by 149%.
• Diversified product portfolio – Company operates in different market segments including passenger cars, trucks, medium and heavy commercial vehicles, light commercial vehicles, utility vehicles and buses.
Weaknesses
• High dependence on Indian market – over 80% of the company’s revenue stems from sales on Indian market.
Opportunities
• The further expansion on the EU market;
• The increase of global presence in SUV segment;
Threats
• Further increase of competitive pressure on Indian market – At the moment the Indian market is already shared between such strong competitors as GM, Ford, Toyota, VW and Honda. These companies are expected (Datamonitor, 2006a) to increase their presence through licensing agreements, wholly owned subsidiaries and joint ventures. Datamonitor (2006a) envisage additional threat stemming from local automotive firms provided that they gain access to debt and equity financing.
• Overall problem of liquidity – As the case study highlighted, Tata Group allocates significant investment flows in IT sector. The failure of this capital to be returned might put financial pressure on all business areas, including Tata Motors.
• Slow pace of market entry – Due to the high competitive pressure of UK market, the market window for Tata Motors entry is narrow. The slow pace of entry and wrong timing decision might undermine the company’s success on this market.

Key success factors
In terms of the overall successful performance of the Tata Motors , the analysis of environmental and internal factors study identified the following integral elements:
• Fast entry on UK market;
• Implementation of strategies designed to protect company’s share on Indian market;

Defensive measures on Indian market

To protect its market share against the aggressive expansion of competitors the company needs to implement defensive strategy. According to Veloso & Kumar (2002) one of the strongest available tools is the increase of the customer loyalty by offering value-added benefits such as affordable price, attractive credit conditions, post-purchase service. Veloso & Kumar (2002) note that car maintenance might account for up 70% of the overall car’s lifetime value. The company should develop its service centres network to maximise its geographical coverage and pre-empt the entry of competitors.

Marketing strategy

Market entry choice

To maximize the speed of entry and minimize the risk of failure, Tata Motors should choose the entry mode which provides the fast access to customers. At the same time, the entry mode shall secure certain long-term benefits like access to market knowledge and the development of firm’s presence on the new market. Given these requirements contractual joint venture was chosen as the optimal entry mode. Unlike, wholly owned subsidiary it requires much less investment in operational launch (Hill, 2002). Additionally, this mode of operations provides a fast access to the facilities and customer of contractual partner. The other advantage of this mode of market entry is that it limits the possibility of technology or knowledge transfer.

Marketing mix

Product
Product advantage is the “outcome of the new product development process comprising the degree of unique benefits not previously available, the extent to which customer needs are better satisfied, the product’s relative quality and innovativeness, and the extent to which the new product solves customer problems better” (Craig & Hart, 1992). The product advantage is a key differentiator between success and failure in the development of new products and services alike. In order to hit the market the company have manufactured the model X1 which is environmentally friendly mini- sport utility vehicle with 5 speed automatic transmission and 140 HP 1,8L hybrid engine with relatively low fuel consumption[1]. The company needs to emphasize the order-winning qualities of the product to potential customers. The decision of entering SUV segment was determined by the growth dynamics of this segment during 2003-2005 – 10%. The product will be designed to meet the quality preferences of the following customer segments: fashion oriented individuals, 25-45 years old, who look for affordable sport type utility vehicle.

One of the essential aspects of Product mix will be the development of post-purchase service. The company will seek to develop contractual relationships with different car service networks like independent garages, specialist fast-fit chains, mobile servicing and tuning services and autocentres. The development of strong relationship with Kwik-Fit, Finelist and Halfords will increase product attractiveness in terms of availability and accessibility of service facilities.

Price
The Mintel (2006) research indicates the relative importance of price issue, especially for customers who seek to own a second car. The chosen pricing strategy will seek to attract potential customers buy affordable price – £10 000. This price is 2,995 lower then the price of one of the best-selling cars – Daihatsu’s Terios. The aspect of pricing is related to the cost of service and car accessories. The major focus will be to minimize the servicing costs by concluding conditional agreements with service partners and providing them with low-cost quality accessories and spare parts.

Place
Distribution is crucial in the eventual acceptance and sales of a new product in the market as it governs the availability of the new product to customers (Calantone & Montoya-Weiss, 1993). It goes without saying that the distribution channels chosen must reflect the target market’s buying behavior and allow for maximum availability to the target market. The distribution channels chosen may reinforce or dilute the intended message of the product’s positioning in the marketplace. To maximize the product availability Tata Motors will select the contractual partner with strong dealership network. Additionally, e-distribution strategy will be implemented to utilize the capacity of this distribution channel.

Promotion
Promotion decisions encompass the range of communication and motivation instruments needed to raise awareness and precipitate purchase of the new product (Lilly & Walters (1997).
The Mintel (2006) study gives following options of possible advertising channels:

- TV;
- Print advertising;
- Internet Advertising

Mintel (2006) asserts that the ATL (above the line) spending account for the major share of all expenditures on promotional activities, whereas the share of TV advertising might exceed 50% of total cost. KPMG (2004) notes that promotional budget usually comprises 1%-2% of the expected sales. Provided that the initial target for Tata Motors is to sell 25 000 units in the first year of operations, the marketing budget will be £3 750 000[2]. Additionally, the similar contribution will be expected from the contractual partner of Tata Motors. 50% of marketing budget will be allocated to TV advertisings, 25% – promotional activities in Car and Life style Magazines. 25% – will allocated for point of sales promotions, events and co-marketing activities. To increase the level of coverage the company will look for partnerships that can strengthen its promotional appeal.

Conclusion

The paper suggested that Tata Motors should enter the UK market. This country was chosen due to the presence of the number of favorable business and environmental factors such as economic stability, relatively medium entry barriers, positive growth of certain car market segments and the future growth potential within EU whereas the UK might be used as expansion base. The analysis of business factors indicated the importance of choosing fast mode of entry and the development of contractual relationships with UK operating market agents. To address this issue the paper suggested that the company should use contractual joint venture as the mode of UK market entry. This strategic option will provide Tata Motors with fast market penetration, access to market knowledge and reduced financial strain. At the same time, possible negative aspects of this choice should be counterbalanced. The analysis of internal factors revealed that the company’s performance is strongly dependent on the success of operations in Indian market, which might be undermined with the further increase of competitive pressure. To strengthen its position against aggressive tactics of competitors Tata Motors is suggested to focus on building customer relationships and employ marketing tools designed to increase the level of customer loyalty.

On the basis of the analysis of current market dynamics Tata Motors is advised to enter the market with SUV model, designed for sport type oriented individuals, who look for a relatively cheap, environmentally friendly, high quality car. The price will be one of the attractive factors, especially for price-sensitive individuals. The company will launch advertising campaign designed to create awareness about car, communicate its advantages and persuade customers to buy it. As for the Place Mix, the company will seek to cooperate with various car dealers and will develop e-commerce facilities to maximize the product availability.

References

Calantone, R.G. and Montoya-Weiss, M.M. (1993), “Product launch and follow on”, in Souder, W.E., Sherman, J.D. (1993) Managing New Technology Development, pp. 217-48.

Craig, A. & Hart, S. (1992), “Where to now in new product development research?”, European Journal of Marketing, vol. 26, iss. 11, pp. 1-49.

Currimbhoy, Z. (2004), “The Outlook for E-Business in the Automotive Industry”, Reuters Business Insight – Strategic management reports

Datamonitor (2006a) “Tata Motors: company profile”, Datamonitor, 17.07

Datamonitor (2006b), “Global Automotive industry”, Datamonitor, 01.10

Hill, C. (2002), International business : competing in the global marketplace , 4th edn.

KPMG (2004) “KPMG’s Automotive Industry Survey”, Momentum in the Automotive Industry

Lilly, B. & Walters, R. (1997) “Towards a model of new product preannouncement timing”, Journal of Product Innovation Management, vol. 14, pp. 4-20

Mintel (2006) “Cars – UK ”, Mintel Group, October.

Nieuwenhuis, P. & Wells, P. E. (2003), The Automotive Industry and the Environment : A Technical, Business and Social Future, Cambridge: Woodhead Publishing

Tata Motors (2006), “Annual report”, Tata Motors, available from http://ir.tatamotors.com/

Veloso, F. & Kumar, R. (2002), “The Automotive Supply Chain: Global Trends and Asian Perspectives ”, Asian Development Bank, ERD Working Paper No. 3

Windecker, R. (2005), “Upsize and Upscale Lead the Way”, Automotive Industries, June, Vol. 184, Issue 6, p. 18

Wit, B. and Meyer, R. (1998), Strategy: process, content, context: an international perspective, 2nd edn., London : International Thomson Business

** Source: http://www.study-aids.co.uk

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Integrating Social Media Into Your Small Businesses?

Integrating Social Media Into Your Small Businesses?

Growing link between social media and small businesses

A new study by Smith School of Business at The University of Maryland on the relationship between small business and social media has concluded that Social Media rates in the U.S. have reached 24%, primarily through Facebook and LinkedIn, an increase of 8% from 2008.

The December 2009 report surveyed 500 small business owners and found that one in five small businesses are have integrated social media into their marketing mix. In fact, 45% of surveyed respondents even believe their social media initiatives will pay off financially in 12 months or less.

As the graphic below details, the small business owners who are using social media are primarily engaging in social media through company pages (75%) and status updates (69%) on Facebook or LinkedIn. However only 16% of the business owners surveyed admitted to using Twitter as a customer service channel.

The report also shows that small business owners now believe social media can help them generate leads. While half of surveyed respondents found the time it takes to use social media sites more daunting than expected, 61% are still putting in the hours and making active efforts to identify new customers.

Despite there still being a need for traditional advertising and press releases, social sites such as Twitter and Facebook allow a whole new type of communication to take place that has previously been unknown to most businesses. Because of this it is even more important for business to not only get a large number of fans or followers, but also follow through on the opportunity to make more genuine and direct connections with customers.

We are now in the age of open communication, engaged dialogue, and transparency and business success may now have less to do with the size of ad budgets, but on the quality of interactions with customers – especially before these customers forge relationships with your competitors.

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Converting Artificial Keywords Into Natural Keywords

Converting Artificial Keywords Into Natural Keywords

One of the major aspects of search engine optimization (SEO) is the use of keywords both in the Meta tags of a site and throughout the website content. In particular, the density, the placement and the actual keywords themselves are hotly debated topics. It is certainly no secret that keywords play a vital part to any good SEO program, but because search engines like Google and many others change their algorithms on such a regular basis it may seem difficult to keep up with the current best practice. However, there are some good general guidelines to follow that should always ring true regardless of how you personally approach SEO.

Keeping Abreast Of SEO Times.

It can be difficult to say at any given time what the keyword rules are when it comes to SEO content writing, but there are always common worst-practice factors that should be avoided completely. That is, search engines like Google will not only ignore your website content but they will actively penalize you for certain things.

Spam – The Big NO!

Search engines do not take spam, or the sites that contain it, lightly. This is the most important thing you should remember. It used to be ‘acceptable’ in the eyes of search engine robots for your content to be 100% keywords with absolutely no meaningful text. However, this practice of keyword cramming or keyword stuffing is now something that does not go unnoticed and you will face a penalty for using this technique. Yes, keywords are important but you also have to provide solid and informational text for your visitors.

So, What Is The ‘Correct’ Keyword Density Then?

Of course, this leads to the question of how to determine what is considered spam and what is considered an acceptable level of keywords within your text and again this is a topic that leads to debate between SEO experts, webmasters and content writers alike. The general belief was that including a keyword within your text with a range of 5% to 10% was best practice. It certainly wouldn’t get you penalized and it made it blatantly obvious that your site was relevant to that topic. However, some believed the figure could legitimately be taken as high as 20% without any negative search engine effects.

Err On The Side Of Caution.

While these high densities of around 20% may not have got you penalized at one time it is increasingly likely that they will be regarded as being geared primarily towards search engines. Search engines do not want to display sites that are created for this purpose; their aim is to display websites that are geared towards visitors. As such, sticking to a lower percentage is likely to produce better results for you.

Playing It By The Rules.

Keeping the keywords to this sort of level is an art, but it is not one that should elude most people. The art, of course, is to combine search engine optimization with informative content that will appeal to your visitors as well. In order to do this it is important that you use natural keywords.

What Are Natural Keywords And Artificial Keywords?

A natural keyword is one that you would use in everyday conversation relating to a given topic. In the case of your website, if you were to sit down and write 500 words of informative content you would find that certain words naturally creep into the article and appear several times. These are your natural keywords, but unfortunately natural keywords may not provide you with the results you require. For example, a little keyword research may prove that a natural keyword of “divorce attorney” is a very well searched phrase but there are also 2 million websites geared towards this key phrase. Further research may turn up the fact that “Find Divorce Attorneys” may be a little less popular with regards to searches but there are only 10,000 sites aiming for this keyword. This instantly improves your chances of being closer to the top of the search results and that coveted top spot.

Replacing Natural Keywords With Artificial Keywords.

So, you now need to go back over the content you have already written and see if the term “Find Divorce Attorneys” appears within your content. In all honesty, it is quite unlikely that it would appear more than once, if at all. You have to make it fit into your content and you have to make it appear to do so naturally. Find the areas where you specifically used the keyword “Divorce Attorney” and see if you can swap the phrases with just a little alteration of the surrounding text.

Start From Scratch With Your Artificial Natural Keywords.

Another method is to look for your artificial keywords before you begin and make sure you have them in the back (or the front) of your mind when you sit down to write your website content. Because you are already thinking of the phrase you want to use you will naturally include it within the content of your site. It’s not a trick, although you may want to consider it a subliminal tactic if you wish, but it will work.

The Result Of Keyword Conversion.

By converting your artificial keywords into natural keywords you should be able to effectively optimize pages towards both search engines and your visitors and this will mean improved search engine rankings as well as improved conversion rates. Even a small increase in visitors combined with a small increase in conversion rates will show a good level of increase in your income so you should not overlook this technique.

Social Media Marketing – Are You Ready To Integrate Social Media Into Every thing That you Do?

Social Media Marketing – Are You Ready To Integrate Social Media Into Every thing That you Do?

Social Media Marketing – Are You Ready To Integrate Social Media Into Every thing That you Do?

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Home Page > Internet > SMO > Social Media Marketing – Are You Ready To Integrate Social Media Into Every thing That you Do?

Social Media Marketing – Are You Ready To Integrate Social Media Into Every thing That you Do?

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Social Media Marketing – Are You Ready To Integrate Social Media Into Every thing That you Do?

By: Carla McNeil

About the Author

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Expand your social media reach. Incorporate it into your other face to face networking and business events. AND because it is “social media” it is perfectly acceptable to discuss social media when you are out and about with family and friends.

In my family Facebook is one of the many ways we keep in touch with each other. When families are geographically distant Facebook can be an excellent way to know what is happening in the lives of others. This is to your benefit because it makes it a tool that is very acceptable to discuss when not in a business environment. Social media bridges between both business and social events and occasions.

Three ways you can incorporate social media are…

1) When you are out and about speaking with people ask them if they have a Facebook or Twitter account. I was surprised last week when having a conversation with someone I thought would never be on Facebook suggested that if I was on Facebook I could send her a friend request. That way I would be able to check out the details of the event we had been discussing on her Facebook account. Remember to ASK people if they have a Facebook account, like me, you could be very surprised too. The same concept applies to Twitter, remember to ASK!

2) Be sure to include the links to your social profiles in your auto signature. If you do not have an auto signature set up you are missing out on a very effective marketing tool. You never know who may be interested in your business. Make sure you insert the full clickable link AND make sure it works properly before sending out tons of email. Pretty is nice but it is more important that the link actually works. Make sure that people know how to find you.

3) A technique I learned is to add to your signature when you make comments on other blogs. Be sure to include them when you go to forums too. The extra piece that you want to add, “the technique”, is to put your title after your name. Example: Instead of simply adding “Carla McNeil” as my name I insert “Carla McNeil, Social Media Marketing Mentor and Coach”. That way people know exactly what I do without having to click and go elsewhere. Check out a forum or blog that you view often, is there anyone already doing this? If you see one do you notice that their signature stands out from the crowd?

Get creative. Do what works well for your niche

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Carla McNeil -
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And now, I would like to invite you to get your Free Instant Access to 30 Social Media Marketing Tips & Techniques to build your home business using Facebook, Twitter, LinkedIn and YouTube.

Go To http://www.ButterFlyNetworking.com

Here you can sign up to receive specific step by step instructions for using social media to find contacts, leads, customers and clients. You will receive a tip a day for 30 days, totally free, so that you too can take advantage of Social Media Marketing.

Brought to you by Carla McNeil – Baby Boomer Social Media Marketing Mentor

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How to Turn Your Regular Mobile Phone Into a Mobile Email Tool More Powerful Than a Blackberry

How to Turn Your Regular Mobile Phone Into a Mobile Email Tool More Powerful Than a Blackberry

Having your email accessible in the palm of your hand while you’re mobile is no longer a dream nowadays. With the advent of new technology like Blackberry, now a person can go anywhere he likes and still have access to the all important emails being sent to his email address.

Unfortunately, a Blackberry service is not cheap. And the handsets themselves are quite pricey compared to standard mobile phones. These restrictions have made Blackberry a tool for those people with a lot of extra cash to spend on their monthly phone bills, and not for the rest of the world who are not so lucky.

Well, at least until now..

Nowadays, most middle-end mobile phones has their own built in email application that you can use to read and send your emails on the go.

However, there are some big drawbacks in using the standard mobile phone email application that downloads your emails from your email server to your mobile phone, which are:

- Mobile internet connection fee is more expensive compared to your regular home/office internet connection. If you typically receive several hundreds of kilobytes to several megabytes worth of emails in your inbox daily, than downloading all your emails to your mobile phone means emptying your wallet – fast.

- The processing capability and memory capacity of mobile phones are limited. Usually a native mobile phone email applications will be able to store only until 100 or so emails. If the number of stored emails is bigger than that, the performance will become irritatingly slow and almost impossible to use.

Then, how can you achieve email performance that is better than Blackberry (as the title of this article mentions)? it’s simply a matter of choosing the right free (yes, free) java email application for your mobile phone which offers the right kind of free service (yes, again.. free service) to store and manage your emails.

It’s actually quite easy to turn your mobile phone into a phone that is capable of very powerful mobile email functionalities such as:

- Checking your emails and sending them while on the move.

- Archiving of gigabytes worth of emails. You can do this even from an old cracked phone like my Motorola Razr V3.

- Search through your gigantic email database within seconds. Looking for an old email from your old friend Sam? Now you can do it from your mobile phone within seconds.

- Having an advanced spam filter right in your mobile phone. Spams will go where they belong, in the trash bin, without you ever needing to sort them out manually

- Very efficient bandwidth usage. Imagine forwarding an email you receive with 8 MB attachment to a coleague or friend using only several kilobytes worth of your mobile data plan. Impossible? think again.. you’ll love it when you try it.

Believe it or not, all these features can be added to your mobile phone for free, provided that it support java and already have a mobile data/internet plan active.

Interested? Here’s basically how you can do it:

1. Install an email java application for mobile phone that can retrieve POP3 emails from your mail server. Do a search on google for “java mobile phone email application” and you’ll get a lot of programs that can do this for free. Remember the rule I mention above that the application has to provide the right kind of service? From all the java applications you find in this step, choose only the application that stores all your emails in its own server, not in your mobile phone. This will enable you to search through gigabytes of email archive within seconds (now that’s what I call mobile email power!).

2. Setup your email client in your office/home computer to leave messages on mail server after emails have been downloaded

3. Set your email client in your office/home computer to delete messages from mail server only after 5 days

Some note: email client means the email program you’re using on your home/office computer to read and send emails. It can be Microsoft Outlook/Outlook Express, Eudora, The Bat, etc.

Well.. basically that’s it! That’s what you have to do to be able to read your home/office email while on the go, on your mobile phone.

Remember, the most important thing is step 1. You must choose a mobile java application that stores the emails in its server.