Global Research Leader Gartner® Recognizes Balihoo as “Cool Vendor” in the Marketing Landscape

David Thorpe    Twitter Marketing     across-mediums, automation, distinguished, Integrated, Management, story-at-http, the-full

Company Distinguished for Local Marketing Automation Innovation Across Mediums and Integrated Co-op Marketing Management (PRWeb Apr 6, 2010) Read the full story at http://www.prweb.com/releases/localmarketing/balihoo/prweb3839854.htm

Read more:
Global Research Leader Gartner® Recognizes Balihoo as “Cool Vendor” in the Marketing Landscape

Cheetos’ integrated effort promotes Mighty Zingers

admin    Web Marketing     Cheetos', Effort, Integrated, Mighty, Promotes, Zingers

PepsiCo’s Frito-Lay division kicked off an integrated effort on April 1 to promote its Mighty Zingers Cheetos product.

View full post on Latest articles from DMNews News

PureCircle names Euro RSCG Chicago its integrated AOR

admin    Web Marketing     Chicago, Euro, Integrated, Names, PureCircle, RSCG

PureCircle, a producer of natural sweeteners, has named Euro RSCG Chicago its integrated agency of record.

View full post on Latest articles from DMNews News

Optify Launches Real Time B2B Marketing Software to Drive More Leads and Maximize ROI From SEO and Social Media (Marketwire)

Courtney Spaulding    Twitter Marketing     demonstrates, Integrated, Intelligence, leverages-twitter, marketers-improves, optimizes, Real, Search, search-engine

Optify’s Integrated Solution for Marketers Improves Search Engine Optimization, Leverages Twitter for Business, Optimizes Lead Intelligence and Demonstrates Results for the Real Time Web

Read more here:
Optify Launches Real Time B2B Marketing Software to Drive More Leads and Maximize ROI From SEO and Social Media (Marketwire)

JitterJam Enables Businesses and Agencies to Drive Measurable ROI for Social Marketing (PRWeb via Yahoo! News)

Scott Buresh    Twitter Marketing     channel-marketing, Integrated, launches-integrated, marketing

Launches Integrated Multi-Channel Marketing Platform, Changes Company Name

Follow this link:
JitterJam Enables Businesses and Agencies to Drive Measurable ROI for Social Marketing (PRWeb via Yahoo! News)

Sharp turns on integrated effort highlighting TV technology

admin    Web Marketing     Effort, highlighting, Integrated, Sharp, Technology, turns

Sharp Electronics, the US subsidiary of Japan-based Sharp Corporation, is rolling out an integrated campaign to support its upcoming Aquos line of televisions. The company’s agency of record, McGarryBowen, created the effort, which has e-mail, display, online video, paid search, social media, print and TV elements. The initiative’s digital portions will launch March 20.

View full post on Latest articles from DMNews News

Integrated Web Marketing

admin    Website Marketing Companies     Integrated, marketing

INTEGRATED WEB MARKETING (iWM)

“Does online marketing drop heavy on you?”

“Want a hassle free guaranteed peace of mind business solution?”

Don’t worry. We are here to alleviate you to a whole new level and put up an offer you can’t refuse.

INTERNET IS THE “NEW MEDIA” OF THE ERA:

How much are you willing to invest in a daily publication for an ad that goes entirely unnoticed or fritter on few seconds of media coverage about your products that totally comes out with almost negligible outputs over your prospects?

Is there a better more lucrative approach to outsourcing ourselves to millions of potential clientele?

If you are vexed by these thoughts, surely your anxieties are short-lived because of the progress in the information express medium called “Internet Marketing”

“Internet Marketing” is the business portal employing the latest and most effective ways of marketing. Instead of spending oodles of money over launching a new product, a reasonable amount of pages in web presence can utterly boost up your magnitude in a whole new web-savvy world.

Moreover, the internet usage which was at 5 million in 2000 has grown by 1520% in last nine years and is still growing with a rate of 20% per month in India alone.

In comparison to other media marketing techniques, the internet has proven out to be the most effortless, time saving, pocket-friendly and highly prevalent media tool. The millions of internet users across the globe recognize its importance as the “new media” marketing tool for boundless business firms, helping people both either in laying the foundation to a whole new transactional platform or fulfilling the target to sustain previously established trades. With just a little effort Companies have managed to redefine themselves to a whole new degree optimally executable only through the channels of the “New Media”

“OLD IS GOLD” UNTIL NEW IS UNFOLD

Which is more auspicious? Selecting a single product at greater expense or to prefer a complete sack of all the important products that you actually require? It is obvious.

Previous marketing techniques exercised the individual manner of web optimization, stumbling in one or the other way wasting loads of time and money over the dilemma of choosing the best compatible program for a particular product. But still unknowingly are sharing just a fruit when they could harvest the whole tree.

Similarly, the story continues if the company wants to deal in variety of products and services forming a vicious cycle.

While buying products, the main features we consider are: (a) Price, (b) Quality, and (c) Functioning

Only when we manage to find such blend, we are fully satisfied. In addition, we are attracted towards any extra proffer available with such products. The idea is to get maximum benefits out of minimum cost.

All of these setbacks can be plainly cracked by a combined package of marketing solution called integrated web marketing (iWM)

Integrated web marketing (iWM) is the newest positive drift in the field of e-business.

Integrated web marketing offers you a complete power pack of marketing tools required to fully optimize your web presence and augment online trades.

WHAT IS INTEGRATED WEB MARKETING (iWM)?

Integrated Web Marketing (iWM) is an online marketing tool that includes all the essential e-business solutions like SEO, SMO, Email Campaign, PPC Campaign etc arrayed and accessible together to avoid the rigmarole of searching for suitable, pocket-friendly business program only to end up targeting an individual product. Thus, iWM introduces the concept of saving your company’s significant time and funds right from the start.

After years of extensive research, Shanq Web developed this effective marketing stratagem which at present is grabbing massive relevance not only in Indian Media but also international market. Our initiative in taking the lead over the new concept of Integrated Web Marketing makes us not only the author but also best in providing its services and benefits. After all, nobody knows more about the invention more than its creator.

Integrated Marketing: The Key to Increasing Web Traffic

admin    Website Marketing Companies     Increasing, Integrated, marketing, Traffic

Companies are just starting to understand the value of integrated marketing. It doesn’t matter whether you have a product or service to sell, taking a multi-channel approach will dramatically improve the outreach to your target audience. It will bring you more new customers and help you keep the customers you already have.

Website Marketing

How does your website fit into your overall marketing plan? For some companies, Internet marketing is separate from offline marketing. Advertising, public relations, telemarketing, direct marketing and sales promotions are all considered separate from the Internet. If that is the case at your company, it’s time to take another look at the goals of your marketing plan and put together an integrated marketing plan.

One of the most common problems for small business owners is that they do not look at their website as part of their marketing plan; they think it “is” the marketing plan. Because they have a website, they assume business will come to them. They also believe that all they need is the right search engine optimization to get high rankings with Google and the website will be a success. Unfortunately, that is not the case.

Get Real

Internet traffic continues to grow daily and millions of websites are all competing for top ranking with Google. In April 2006, the U.S. had over 315 million active home Internet users looking for websites. How is your site going to get some of that traffic? How are people going to know your site even exists?

The sad truth is that business owners can not rely on search engine optimization to bring in the traffic they need. The Internet has just gotten too big. That’s why integrated marketing is the key to bringing in more business.

Use Offline Marketing for Online Customers

The secret to increased website traffic is creating an offline marketing campaign that drives traffic to your website. For example, create an integrated marketing plan using a combination of e-mail, postcards, and telephone follow-up. According to the Direct Marketing Association’s 2005 Response Rate Report, telephone follow-up increased the response rate to direct mail; but e-mail increased the response to both direct mail and the telephone.

Create Multi-Channel Relationships

Look at what some of the bigger companies are doing with integrated marketing and you’ll have a better idea of what to do. Best Buy successfully creates multi-channel relationships with its customers. Offline mailers encourage customers to register on its website for special offers and savings. The website, in turn, guides them to nearby stores for local pickup of online purchases. Then Best Buy follows up with promotional e-mails to continue cross-selling.

Small business owners may not have the money or manpower to create big marketing campaigns like Best Buy, but they can follow the leaders and learn from their successes. Pick out some of the techniques you think would work for your business and start implementing them.

Start simple, like giving people a reason to visit your site. Did you know that visitors often come four to five times to a website before they make a purchase? Each time they come to a site, they are looking for change; something to hold their interest. If you site never changes, why would people come back?

Use an integrated marketing approach to motivate people to come to your site and encourage them to keep coming back. Here are some ideas for offline and online marketing integration:

*On the homepage, have a box set aside for information that is constantly changing and would be of interest to your target audience.

*Create a special discount for online shoppers.

*Create a short/fun online quiz on the homepage.

*Create a short, online opinion poll survey on a hot topic in your industry.

*Send out a postcard with a website address that takes them to a special landing page to enter into a contest.

*Send out a postcard to encourage people to sign-up online for your newsletter.

*Send out a series of e-mail follow-up autoresponders every time you sell a product.

*Through a postcard or e-mail, offer a free PDF download on your site, of a white paper or report that would be valuable to your target audience.

*Follow-up an online purchase with a phone call.

Nothing I’ve mentioned is beyond the reach of the small business owner. Take a look at your marketing efforts and see what you can do now to change over to an integrated marketing approach. Discover how easy it is to improve website performance without search engine optimization.

need a website? want to be #1 on Google? visit our florida web design company homepage

Effective Email Marketing with Integrated Technology & Measuring for Business Success

admin    Web Marketing     Business, Effective, Email, Integrated, marketing, Measuring, Success, Technology

Introduction

Many organizations are utilizing email marketing as part of their internet marketing strategy.  There are numerous email marketing services provided that support all types of businesses such as: Emma, ConstantContact, Aweber, etc.  In today’s environment, businesses are sending emails to promote products & services, cross-sell additional services, inform customers, and provide discount coupons.  The question is: Are businesses leveraging email marketing to support multi-tactical internet marketing campaigns?

In most cases, businesses are not leveraging email marketing to drive successful campaigns.  Marketers continue to see email marketing as a single tactic that has a limited impact on the goals of their campaigns.  The biggest example of this is the lack of integration between databases, website, and email marketing campaigns.   A local business owner has a limited amount of hours in a day and a limited amount of resources.  However, most of them do not streamline the lead acquisition process to work together.  If the systems were integrated, a similar scenario can be applied to large corporations that employ or utilize 3 different employees to do the job of a single email marketing professional. Simply put, the website form does populate to the database, and neither of these automatically feed to the email marketing system.  In general, this is a manual process that costs businesses time, resource, and money. 

How can effective Email Marketing Help Your Business and Drive Results?

How you ask?  Well, let’s start with efficiency.  The ability to integrate your website with your business’s database, website forms, and email marketing services tools may cost additional money upfront; however, in the long-run you will not need to use manual processes that require more resources.  At DaBrian Marketing Group, we provide businesses will the tools to connect website forms to an email marketing system and eliminate the database itself.  In our client’s case, the email marketing system or email marketing service is the database.  In addition, you can use event or email triggers to confirm opt-in email addresses after receiving a contact submission form.  In less than 30 seconds, you have populated your form into a specific list with the email marketing tool, confirmed an opt-in email, and responded to a prospect with relevant content.

 Email triggers can be a useful and impactful tool for customer acquisition & lead generation.  We live in a society of instant gratification so being able to deliver relevant information or set the expectation to receive a response to a question is critical.  This can help to separate your business from the competition.

The ability to reduce the resources used for an email marketing campaign will reduce the campaign cost.  If implemented effectively, email marketing can position your business to be on your customers’ minds and reduce your overall acquisition cost. The bottom-line is Return-on-Investment. 

 Testing to Drive Results & Revenue?

Once you have become proficient with your automated process, it is time to start testing your email campaigns.  There are a number of different tests you can do with a single email campaign.  These tests include A/B, A/B/C, and multivariate testing of headers, subject lines, layouts, landing pages or calls-to-action.  The more successful your business is at getting customers to open emails, the greater the probability that the customer will respond to your call-to-action. Usually, better open rates and click through rates translate to better ROI. 

Conclusion

The truth is that just about every business uses email marketing to communicate with customers.  Unfortunately, not every business takes the time to evaluate opportunities to integrate technologies, test, or measure their results.  These are simple fundamental businesses practices that should be gone.  The ability to establish internal processes and best practices are critical to every business’s success. 

 The fact that you have an email marketing tool does not mean that what you are communicating is relevant to customers, or even driving results.   It is our recommendation that businesses start to take a holistic approach to all internet marketing strategies & tactics.  Continue to push the envelope for maximum results that will lead to maximum returns.      

need a website? want to be #1 on Google? visit our website design company homepage