UK Consumer Insights 2009 are based around individual retailers and provide a highly detailed, data-rich overview of a retailer’s customers, drawing on a nationwide survey of 6,000 shoppers each year.

Reasons to Purchase

*New analysis, unique to these reports shows details about non-converting visitors including where they main shop and who they are.
*Analysis by non-standard demographics is also presented to give a comprehensive picture of a retailer’s customers.
*Key demographics include among others, sex, age, social class, television region, marital status, housing tenure, working status and ACORN group.

Table of Contents :
About the cDNA programme 3

Section 1: At a glance summary 4
- At a glance summary 5

Section 2: Share of shoppers 6
- Superdrug share of shoppers 7
- Superdrug share of shoppers by demographics 8
- Superdrug share of shoppers by television region 9
- Superdrug share of shoppers by household characteristics 10
- Superdrug share of shoppers by other characteristics and ACORN classification 11

Section 3: Conversion and non-conversion 12
- Superdrug conversion of visitors to main users 13
- Superdrug conversion of visitors to main users by demographics and region 14
- Superdrug conversion of visitors to main users by household characteristics 15
- Non-converting customers 16
- Profile of Superdrug non-converting customers by demographics and region 17

Section 4: Shopper profiles 18
- Superdrug profile of shoppers by demographics 19
- Superdrug profile of shoppers by television region 20
- Superdrug profile of shoppers by household characteristics 21
- Superdrug profile of shoppers by other characteristics and ACORN classification 22

Section 5: Loyalty 23
- Superdrug loyalty of main users 24
- Superdrug loyalty of main users by demographics and region 25
- Superdrug loyalty of main users by household characteristics 26
- Superdrug basic drivers of loyalty and disloyalty 27
- Superdrug detailed drivers of loyalty 28

Section 6: Competition 29
- Competition in personal care 30
- Cross sector competitor dynamics 31

Appendix 32
Basic Methodology 33
Detailed Methodology 34″

 For More information please contact :

http://www.aarkstore.com/reports/UK-Consumer-Insights-2009-Superdrug-Personal-Care-15609.html

UK Consumer Insights 2009 are based around individual retailers and provide a highly detailed, data-rich overview of a retailer’s customers, drawing on a nationwide survey of 6,000 shoppers each year.

Reasons to Purchase

*New analysis, unique to these reports shows details about non-converting visitors including where they main shop and who they are.
*Analysis by non-standard demographics is also presented to give a comprehensive picture of a retailer’s customers.
*Key demographics include among others, sex, age, social class, television region, marital status, housing tenure, working status and ACORN group.

Table of Contents :
“About the cDNA programme 3

Section 1: At a glance summary 4
- At a glance summary 5

Section 2: Share of shoppers 6
- Wilkinson share of shoppers 7
- Wilkinson share of shoppers by demographics 8
- Wilkinson share of shoppers by television region 9
- Wilkinson share of shoppers by household characteristics 10
- Wilkinson share of shoppers by other characteristics and ACORN classification 11

Section 3: Conversion and non-conversion 12
- Wilkinson conversion of visitors to main users 13
- Wilkinson conversion of visitors to main users by demographics and region 14
- Wilkinson conversion of visitors to main users by household characteristics 15
- Non-converting customers 16
- Profile of Wilkinson non-converting customers by demographics and region 17

Section 4: Shopper profiles 18
- Wilkinson profile of shoppers by demographics 19
- Wilkinson profile of shoppers by television region 20
- Wilkinson profile of shoppers by household characteristics 21
- Wilkinson profile of shoppers by other characteristics and ACORN classification 22

Section 5: Loyalty 23
- Wilkinson loyalty of main users 24
- Wilkinson loyalty of main users by demographics and region 25
- Wilkinson loyalty of main users by household characteristics 26
- Wilkinson basic drivers of loyalty and disloyalty 27
- Wilkinson detailed drivers of loyalty 28

Section 6: Competition 29
- Competition in DIY 30
- Cross sector competitor dynamics 31

Appendix 32
Basic Methodology 33
Detailed Methodology 34″

 For More information please contact :

http://www.aarkstore.com/reports/UK-Consumer-Insights-2009-Wilkinson-DIY-15610.html

UK Consumer Insights 2009 are based around individual retailers and provide a highly detailed, data-rich overview of a retailer’s customers, drawing on a nationwide survey of 6,000 shoppers each year.

Reasons to Purchase

*New analysis, unique to these reports shows details about non-converting visitors including where they main shop and who they are.
*Analysis by non-standard demographics is also presented to give a comprehensive picture of a retailer’s customers.
*Key demographics include among others, sex, age, social class, television region, marital status, housing tenure, working status and ACORN group.

Table of Contents :
“About the cDNA programme 3

Section 1: At a glance summary 4
- At a glance summary 5

Section 2: Share of shoppers 6
- Argos share of shoppers 7
- Argos share of shoppers by demographics 8
- Argos share of shoppers by television region 9
- Argos share of shoppers by household characteristics 10
- Argos share of shoppers by other characteristics and ACORN classification 11

Section 3: Conversion and non-conversion 12
- Argos conversion of visitors to main users 13
- Argos conversion of visitors to main users by demographics and region 14
- Argos conversion of visitors to main users by household characteristics 15
- Non-converting customers 16
- Profile of Argos non-converting customers by demographics and region 17

Section 4: Shopper profiles 18
- Argos profile of shoppers by demographics 19
- Argos profile of shoppers by television region 20
- Argos profile of shoppers by household characteristics 21
- Argos profile of shoppers by other characteristics and ACORN classification 22

Section 5: Loyalty 23
- Argos loyalty of main users 24
- Argos loyalty of main users by demographics and region 25
- Argos loyalty of main users by household characteristics 26
- Argos basic drivers of loyalty and disloyalty 27
- Argos detailed drivers of loyalty 28

Section 6: Competition 29
- Competition in homewares 30
- Cross sector competitor dynamics 31

Appendix 32
Basic Methodology 33
Detailed Methodology 34″

 For More information please contact :

http://www.aarkstore.com/reports/UK-Consumer-Insights-2009-Argos-Homewares-15629.html

More Demographics Articles

UK Consumer Insights 2009 are based around individual retailers and provide a highly detailed, data-rich overview of a retailer’s customers, drawing on a nationwide survey of 6,000 shoppers each year.

Reasons to Purchase

*New analysis, unique to these reports shows details about non-converting visitors including where they main shop and who they are.
*Analysis by non-standard demographics is also presented to give a comprehensive picture of a retailer’s customers.
*Key demographics include among others, sex, age, social class, television region, marital status, housing tenure, working status and ACORN group.

Table of Contents :
“About the cDNA programme 3

Section 1: At a glance summary 4
- At a glance summary 5

Section 2: Share of shoppers 6
- Tesco share of shoppers 7
- Tesco share of shoppers by demographics 8
- Tesco share of shoppers by television region 9
- Tesco share of shoppers by household characteristics 10
- Tesco share of shoppers by other characteristics and ACORN classification 11

Section 3: Conversion and non-conversion 12
- Tesco conversion of visitors to main users 13
- Tesco conversion of visitors to main users by demographics and region 14
- Tesco conversion of visitors to main users by household characteristics 15
- Non-converting customers 16
- Profile of Tesco non-converting customers by demographics and region 17

Section 4: Shopper profiles 18
- Tesco profile of shoppers by demographics 19
- Tesco profile of shoppers by television region 20
- Tesco profile of shoppers by household characteristics 21
- Tesco profile of shoppers by other characteristics and ACORN classification 22

Section 5: Loyalty 23
- Tesco loyalty of main users 24
- Tesco loyalty of main users by demographics and region 25
- Tesco loyalty of main users by household characteristics 26
- Tesco basic drivers of loyalty and disloyalty 27
- Tesco detailed drivers of loyalty 28

Section 6: Competition 29
- Competition in food & grocery 30
- Cross sector competitor dynamics 31

Appendix 32
Basic Methodology 33
Detailed Methodology 34″

 For More information please contact :

http://www.aarkstore.com/reports/UK-Consumer-Insights-2009-Tesco-Food-Grocery-15630.html

More Demographics Articles

UK Consumer Insights 2009 are based around individual retailers and provide a highly detailed, data-rich overview of a retailer’s customers, drawing on a nationwide survey of 6,000 shoppers each year.

Reasons to Purchase

*New analysis, unique to these reports shows details about non-converting visitors including where they main shop and who they are.
*Analysis by non-standard demographics is also presented to give a comprehensive picture of a retailer’s customers.
*Key demographics include among others, sex, age, social class, television region, marital status, housing tenure, working status and ACORN group.

Table of Contents :
“About the cDNA programme 3

Section 1: At a glance summary 4
- At a glance summary 5

Section 2: Share of shoppers 6
- Sainsbury share of shoppers 7
- Sainsbury share of shoppers by demographics 8
- Sainsbury share of shoppers by television region 9
- Sainsbury share of shoppers by household characteristics 10
- Sainsbury share of shoppers by other characteristics and ACORN classification 11

Section 3: Conversion and non-conversion 12
- Sainsbury conversion of visitors to main users 13
- Sainsbury conversion of visitors to main users by demographics and region 14
- Sainsbury conversion of visitors to main users by household characteristics 15
- Non-converting customers 16
- Profile of Sainsbury non-converting customers by demographics and region 17

Section 4: Shopper profiles 18
- Sainsbury profile of shoppers by demographics 19
- Sainsbury profile of shoppers by television region 20
- Sainsbury profile of shoppers by household characteristics 21
- Sainsbury profile of shoppers by other characteristics and ACORN classification 22

Section 5: Loyalty 23
- Sainsbury loyalty of main users 24
- Sainsbury loyalty of main users by demographics and region 25
- Sainsbury loyalty of main users by household characteristics 26
- Sainsbury basic drivers of loyalty and disloyalty 27
- Sainsbury detailed drivers of loyalty 28

Section 6: Competition 29
- Competition in food & grocery 30
- Cross sector competitor dynamics 31

Appendix 32
Basic Methodology 33
Detailed Methodology 34″

For More information please contact :

http://www.aarkstore.com/reports/UK-Consumer-Insights-2009-Sainsbury-Food-Grocery-15631.html

More Demographics Articles

UK Consumer Insights 2009 are based around individual retailers and provide a highly detailed, data-rich overview of a retailer’s customers, drawing on a nationwide survey of 6,000 shoppers each year.

Reasons to Purchase

*New analysis, unique to these reports shows details about non-converting visitors including where they main shop and who they are.
*Analysis by non-standard demographics is also presented to give a comprehensive picture of a retailer’s customers.
*Key demographics include among others, sex, age, social class, television region, marital status, housing tenure, working status and ACORN group.

Table of Contents :
“About the cDNA programme 3

Section 1: At a glance summary 4
- At a glance summary 5

Section 2: Share of shoppers 6
- Asda share of shoppers 7
- Asda share of shoppers by demographics 8
- Asda share of shoppers by television region 9
- Asda share of shoppers by household characteristics 10
- Asda share of shoppers by other characteristics and ACORN classification 11

Section 3: Conversion and non-conversion 12
- Asda conversion of visitors to main users 13
- Asda conversion of visitors to main users by demographics and region 14
- Asda conversion of visitors to main users by household characteristics 15
- Non-converting customers 16
- Profile of Asda non-converting customers by demographics and region 17

Section 4: Shopper profiles 18
- Asda profile of shoppers by demographics 19
- Asda profile of shoppers by television region 20
- Asda profile of shoppers by household characteristics 21
- Asda profile of shoppers by other characteristics and ACORN classification 22

Section 5: Loyalty 23
- Asda loyalty of main users 24
- Asda loyalty of main users by demographics and region 25
- Asda loyalty of main users by household characteristics 26
- Asda basic drivers of loyalty and disloyalty 27
- Asda detailed drivers of loyalty 28

Section 6: Competition 29
- Competition in homewares 30
- Cross sector competitor dynamics 31

Appendix 32
Basic Methodology 33
Detailed Methodology 34″

 For More information please contact :

http://www.aarkstore.com/reports/UK-Consumer-Insights-2009-Asda-Homewares-15632.html

More Demographics Articles

UK Consumer Insights 2009 are based around individual retailers and provide a highly detailed, data-rich overview of a retailer’s customers, drawing on a nationwide survey of 6,000 shoppers each year.

Reasons to Purchase

*New analysis, unique to these reports shows details about non-converting visitors including where they main shop and who they are.
*Analysis by non-standard demographics is also presented to give a comprehensive picture of a retailer’s customers.
*Key demographics include among others, sex, age, social class, television region, marital status, housing tenure, working status and ACORN group.

Table of Contents :
“About the cDNA programme 3

Section 1: At a glance summary 4
- At a glance summary 5

Section 2: Share of shoppers 6
- Marks & Spencer share of shoppers 7
- Marks & Spencer share of shoppers by demographics 8
- Marks & Spencer share of shoppers by television region 9
- Marks & Spencer share of shoppers by household characteristics 10
- Marks & Spencer share of shoppers by other characteristics and ACORN classification 11

Section 3: Conversion and non-conversion 12
- Marks & Spencer conversion of visitors to main users 13
- Marks & Spencer conversion of visitors to main users by demographics and region 14
- Marks & Spencer conversion of visitors to main users by household characteristics 15
- Non-converting customers 16
- Profile of Marks & Spencer non-converting customers by demographics and region 17

Section 4: Shopper profiles 18
- Marks & Spencer profile of shoppers by demographics 19
- Marks & Spencer profile of shoppers by television region 20
- Marks & Spencer profile of shoppers by household characteristics 21
- Marks & Spencer profile of shoppers by other characteristics and ACORN classification 22

Section 5: Loyalty 23
- Marks & Spencer loyalty of main users 24
- Marks & Spencer loyalty of main users by demographics and region 25
- Marks & Spencer loyalty of main users by household characteristics 26
- Marks & Spencer basic drivers of loyalty and disloyalty 27
- Marks & Spencer detailed drivers of loyalty 28

Section 6: Competition 29
- Competition in footwear 30
- Cross sector competitor dynamics 31

Appendix 32
Basic Methodology 33
Detailed Methodology 34″

 For More information please contact :

http://www.aarkstore.com/reports/UK-Consumer-Insights-2009-Marks-Spencer-Footwear-15633.html

UK Consumer Insights 2009 are based around individual retailers and provide a highly detailed, data-rich overview of a retailer’s customers, drawing on a nationwide survey of 6,000 shoppers each year.

Reasons to Purchase

*New analysis, unique to these reports shows details about non-converting visitors including where they main shop and who they are.
*Analysis by non-standard demographics is also presented to give a comprehensive picture of a retailer’s customers.
*Key demographics include among others, sex, age, social class, television region, marital status, housing tenure, working status and ACORN group.

Table of Contents :
“About the cDNA programme 3

Section 1: At a glance summary 4
- At a glance summary 5

Section 2: Share of shoppers 6
- Morrisons share of shoppers 7
- Morrisons share of shoppers by demographics 8
- Morrisons share of shoppers by television region 9
- Morrisons share of shoppers by household characteristics 10
- Morrisons share of shoppers by other characteristics and ACORN classification 11

Section 3: Conversion and non-conversion 12
- Morrisons conversion of visitors to main users 13
- Morrisons conversion of visitors to main users by demographics and region 14
- Morrisons conversion of visitors to main users by household characteristics 15
- Non-converting customers 16
- Profile of Morrisons non-converting customers by demographics and region 17

Section 4: Shopper profiles 18
- Morrisons profile of shoppers by demographics 19
- Morrisons profile of shoppers by television region 20
- Morrisons profile of shoppers by household characteristics 21
- Morrisons profile of shoppers by other characteristics and ACORN classification 22

Section 5: Loyalty 23
- Morrisons loyalty of main users 24
- Morrisons loyalty of main users by demographics and region 25
- Morrisons loyalty of main users by household characteristics 26
- Morrisons basic drivers of loyalty and disloyalty 27
- Morrisons detailed drivers of loyalty 28

Section 6: Competition 29
- Competition in food & grocery 30
- Cross sector competitor dynamics 31

Appendix 32
Basic Methodology 33
Detailed Methodology 34″

 For More information please contact :

http://www.aarkstore.com/reports/UK-Consumer-Insights-2009-Morrison-Food-Grocery-15634.html

More Demographics Articles

UK Consumer Insights 2008 are based around individual retailers and provide a highly detailed, data-rich overview of a retailer’s customers, drawing on a nationwide survey of 6,000 shoppers each year.

Reasons to Purchase

*New analysis, unique to these reports shows details about non-converting visitors including where they main shop and who they are.
*Analysis by non-standard demographics is also presented to give a comprehensive picture of a retailer’s customers.
*Key demographics include among others, sex, age, social class, television region, marital status, housing tenure, working status and ACORN group.

Table of Contents :
“About the cDNA programme 3

Section 1: At a glance summary 4
- At a glance summary 5

Section 2: Share of shoppers 6
- Comet share of shoppers 7
- Comet share of shoppers by demographics 8
- Comet share of shoppers by television region 9
- Comet share of shoppers by household characteristics 10
- Comet share of shoppers by other characteristics and ACORN classification 11

Section 3: Conversion and non-conversion 12
- Comet conversion of visitors to main users 13
- Comet conversion of visitors to main users by demographics and region 14
- Comet conversion of visitors to main users by household characteristics 15
- Non-converting customers 16
- Profile of Comet non-converting customers by demographics and region 17

Section 4: Shopper profiles 18
- Comet profile of shoppers by demographics 19
- Comet profile of shoppers by television region 20
- Comet profile of shoppers by household characteristics 21
- Comet profile of shoppers by other characteristics and ACORN classification 22

Section 5: Loyalty 23
- Comet loyalty of main users 24
- Comet loyalty of main users by demographics and region 25
- Comet loyalty of main users by household characteristics 26
- Comet basic drivers of loyalty and disloyalty 27
- Comet detailed drivers of loyalty 28

Section 6: Competition 29
- Competition in electricals 30
- Cross sector competitor dynamics 31

Appendix 32
Basic Methodology 33
Detailed Methodology 34″

 For More information please contact :

http://www.aarkstore.com/reports/UK-Consumer-Insights-2009-Comet-Electricals-15635.html

UK Consumer Insights 2009 are based around individual retailers and provide a highly detailed, data-rich overview of a retailer’s customers, drawing on a nationwide survey of 6,000 shoppers each year.

Reasons to Purchase

*New analysis, unique to these reports shows details about non-converting visitors including where they main shop and who they are.
*Analysis by non-standard demographics is also presented to give a comprehensive picture of a retailer’s customers.
*Key demographics include among others, sex, age, social class, television region, marital status, housing tenure, working status and ACORN group.

Table of Contents :
“About the cDNA programme 3

Section 1: At a glance summary 4
- At a glance summary 5

Section 2: Share of shoppers 6
- Argos share of shoppers 7
- Argos share of shoppers by demographics 8
- Argos share of shoppers by television region 9
- Argos share of shoppers by household characteristics 10
- Argos share of shoppers by other characteristics and ACORN classification 11

Section 3: Conversion and non-conversion 12
- Argos conversion of visitors to main users 13
- Argos conversion of visitors to main users by demographics and region 14
- Argos conversion of visitors to main users by household characteristics 15
- Non-converting customers 16
- Profile of Argos non-converting customers by demographics and region 17

Section 4: Shopper profiles 18
- Argos profile of shoppers by demographics 19
- Argos profile of shoppers by television region 20
- Argos profile of shoppers by household characteristics 21
- Argos profile of shoppers by other characteristics and ACORN classification 22

Section 5: Loyalty 23
- Argos loyalty of main users 24
- Argos loyalty of main users by demographics and region 25
- Argos loyalty of main users by household characteristics 26
- Argos basic drivers of loyalty and disloyalty 27
- Argos detailed drivers of loyalty 28

Section 6: Competition 29
- Competition in electricals 30
- Cross sector competitor dynamics 31

Appendix 32
Basic Methodology 33
Detailed Methodology 34″

 For More information please contact :

http://www.aarkstore.com/reports/UK-Consumer-Insights-2009-Argos-Electricals-15647.html