Inbox Insider: Hotels.com takes advantage of Cinco de Mayo
May is just around the corner, and marketers are taking advantage by launching e-mail campaigns promoting the month’s holidays. For one, Hotels.com has launched a push for Cinco de Mayo, featuring sales at Mexican hotels.
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Roundtable: Inbox success driven by data integration
Marketers deal with many moving media parts today. E-mail, with its low costs and sophisticated segmentation capabilities, is often at the heart of the media plan. DMNews brought marketers, service providers and industry experts to the table to discuss the challenges inherent in this constantly evolving channel.
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Inbox Insider: Exclusive communities help to move inventory
E-mail is a great way to connect with communities. It’s also an effective method for selling inventory through exclusive offers. I recently signed up for Gilt Groupe’s fashion e-mail newsletter, as well as the company’s Jetsetter’s newsletter. Both do a great job to build community and move inventory.
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Inbox Insider: Tie your marketing e-mails to consumers’ passions
Marketers don’t need to have the most exciting products to reach consumers, as long as they tie those offerings to consumers’ passion points. For instance, just in time for Earth Day, April 22, online file-sending service YouSendIt is using e-mail to promote its services as environmentally conscious.
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Inbox Insider: Spammers take advantage of news events, holiday marketing
To catch consumers off guard, spammers keep on top of the news, then send timely e-mail attacks. That’s why spam attacks spike around major news events, such as an election or the Census, or holidays such as Christmas, Valentine’s Day or Mother’s Day.
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Inbox Insider: Integration tools help to sort through data
Integrating data is one of the major challenges e-mail marketers face today. While e-mail campaigns allow marketers to collect many types of data, they are often faced with difficult decisions on how to use this information and apply it to future campaigns.
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Inbox Insider: Don’t make e-mail opt in a requirement
Asking consumers for their e-mail addresses is a great way to start relationships, build profiles, track on-site behavior and send follow-up messages. However, requiring an e-mail address is sometimes a roadblock for consumers, who might not feel like sharing and move on.
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Inbox Insider: E-mail marketing firms move into Asia-Pacific market
Although e-mail marketing has been a global business for years, numerous US-based vendors are now growing their presence in the Asia-Pacific marketplace. This week, e-mail firm StrongMail extended its small footprint in the region through a partnership with XCOM Media.
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Google AdWords – How to Drive Prospects Right to Your Inbox
It’s a fact: Google has been the most visited web site in the past couple of years, and its popularity is not going to wane anytime soon. For as long as the Internet exists, so will Google, because it is the number one search-oriented web site that offers more than just information. Aside from having an e-mail service, Google AdWords is a division of the well-known search engine that is slowly becoming popular in its own right. This is because Google AdWords has services that are so efficient that it will drive prospects right to your inbox!
What better way to advertise your company than to make an ad of it show up in the most popular web site on the world wide web? By paying a fee and essentially buying adspace on Google AdWords, you can type up your own ads and choose the keywords that will cause your website to show up on the side of the screen. The system works in the way that your ad has a good chance of reappearing when someone types in those specific keywords in the Google search bar. Aside from getting to market your web site and products or services, you will be able to attract hordes of customers by making your company more well-known. Better yet, Google will even help you make your own website if you haven’t already.
An advantage to using Google AdWords is that you will only pay if people click your ads. This way, no single cent of yours is wasted trying to drive prospects right to your inbox. Instead, you will be getting your money’s worth as well as a big opportunity to showcase your company for what it is. You can decide how much you will pay to Google AdWords by choosing a specific budget. The minimum cost per click is usually only $0.01, depending on the quality of keywords. What a bargain! You can even have your office location placed on Google Maps in order to, literally, be put on the map. Google AdWords provides all of these services for very low prices.
Anyone searching for specific information may happen to be curious about a product or service your company might be offering. By inputting those magic keywords that you have chosen, the customer has a chance of seeing your ad pop up among others in the Google search engine. Curious onlookers will be tempted to click on the link in your ad, especially if your slogan is eyecatching. With one click, you could be making a great sale, bringing more attention to your flourishing business.
Google AdWords has resulted in some of the most inspiring business stories out there. Many companies have admitted to crediting the service for their newfound successes. Businesses have confessed about their site traffic increasing exponentially after applying for adspace, and have gone from local to global in a short amount of time. Because of their easier accessibility, certain companies have experienced up to a fifty perfect increase in sales alone. Become one of these success stories today!
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Microsoft Beats Yahoo and Google to Social Inbox 2.0
Yahoo and Google to turn their e-mail and instant message systems into something closer to social networks. Both companies figured it was futile to take on Facebook and MySpace directly. So they rushed to develop new ways for their users to trade news, photos and so on with the people already in their address books and buddy lists.
The winner of that race is…Microsoft.
Thursday, Microsoft announced a complex new version of the Web sites and PC software that use the Windows Live brand. Over the next two months, the company will introduce dozens of upgraded features involving its e-mail, instant message, calendar, blogging and other services. It will also add some entirely new functions, including group collaboration and photo sharing.
A lot of the effort has gone into weaving the functions of social networks throughout many of these services. For example, the service has a “what’s new” feed, modeled after the Facebook news feed, that can publish short comments by users as well as links to when they take certain actions, like publish new photos. The feed will be displayed on the instant message client and on new profile pages for users. And after you send an e-mail to people who use the new feed, you will see their most recent updates.
Microsoft is also reaching out to draw in information from other sites. Users can add updates from their accounts on services like Yelp, Pandora and Flickr into their “what’s new” feed. They can also bring the list of their friends on other social networks into Microsoft’s new contact manager, called Windows Live People.
“There is not going to be one provider of software and services for the scenarios that are interesting,” said Chris Jones, a Microsoft vice president for Windows Live. “People will be members of many social networks. They will use many different sites to share, different e-mail providers, instant message providers and different types of devices. And in the end, the service that has value will be the one that helps them make sense of it all.”
Yahoo and Google, of course have all sorts of features that let people communicate and share information and photos. Google’s iGoogle personal page and an upcoming revision to the Yahoo home page offer ways to display information from various other sites. But for now, Microsoft offers a more unified approach to collecting information about people from a range of sites and using it in different ways.
Microsoft is not creating many ways to get information out of its systems, however. It doesn’t have the equivalent of Facebook Connect that lets people see their friends on other sites. And it is not enabling social applications from third-party developers on any part of this sprawling set of sites.
Mr. Jones said that the Windows Live profiles are meant to be simple, but they can have links to pages on MySpace or other sites that do allow applications. He said the company would eventually develop methods to export some of the data it keeps about users to other sites.
In addition, Microsoft is updating its SkyDrive service that stores files on its server and Windows Live Sync (formerly know as FolderShare) that keeps copies of files identical on two separate computers.
Microsoft takes a lot of heat, much of it deserved, for its plodding nature and overly complex software. Since the services haven’t been introduced yet, I can’t tell how well these new Windows Live features work. But the fact that the company is the first to actually introduce social networking features to its e-mail is a sign of Microsoft’s discipline, or maybe the lack of resolve at Google and Yahoo. Or both.
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