SEO Copywriting Tips to Get Higher Page Ranking

admin    Web Marketing     Copywriting, Higher, Page, Ranking, Tips

SEO Copywriting Tips to Get Higher Page Ranking

SEO copywriting is the practice of writing the detectable text on a web page. Once viewed it reads well for the readers and targets specific search terms. This in turn qualifies for high rankings in search engines. After the title, the first 50 words of the content can mean a lot. Keywords play an important role for search engines to further identify the relevancy of the page. But most of all SEO copywriting is a great way to promote business, a cause or simply spread novel ideas. Traffic to your business can become not only customers or converts but can also become your believers and sponsors.

There are core elements to remember when you want to improve SEO copywriting. First in line is the value your site is promoting. It must address a problem, a need or concern the reader can readily identify with. Never practice plagiarism. Make your content fresh and original.

Open your blog post with a bang! Titles must appeal to the readers. Headlines and hooks should stand out in the crowded room of the net. It must encourage the readers to read on further with your opening. Remember the title or headline should enfold your keywords in a concise promise that completely corresponds what the content has to propose. SEO copywriting can never be this good.

Ask a question. People generally would want to know the “hows” of things. They want to learn how things are being done. Giving away too many information makes for good copy. Questions arouse reader curiosity and get the reader thinking. This calls the reader to action either to purchase, to contact, subscribe or simply to go on reading. The main keywords must logically fit in with the subsequent step you want the reader to take.

Whether you like them or not, informational posts in bullet points are digested without difficulty. This actually permits for an effective transfer of your good intention to the reader. This method improves SEO copywriting in terms of specificity.

Tell a story. Stories are considered very persuasive. Take an anecdote for example. Anecdotes are short stories that can provoke laughter and establishes at that instance the main point of your post. Stories allow the presentation of a problem, the answers, the outcome, all while the nuance of the story gets the reader hooked on what you have to offer.

You must not forget the keywords as you go along. There is no doubt that the right keywords in just the right places and in right amounts will propel your site to top rankings. It cannot be questioned that keywords matter especially in titles. SEO copywriting, search engines commonly key in words that surfers are looking for.

To get that top rankings SEO copywriting must be compelling to people. It should bring in traffic and develop the site even without search engines. SEO copywriting makes possible selling and eventually accelerating your business success. It replaces advertising which can cost a lot. It is just a matter of making your copy sizzle with a value-producing offer that is hard to refuse.

Atlanta Copywriting Services – Higher Rankings and Sales

admin    Web Marketing     Atlanta, Copywriting, Higher, Rankings, Sales., Services

Atlanta Copywriting Services – Higher Rankings and Sales

Atlanta is the capital and the most popular city in the state of Georgia. Companies providing copywriting services in Atlanta employ qualified professionals in the field of copywriting and search engine marketing to ensure higher rankings and sales for client websites. The primary objective of these internet marketing companies is to establish a strong online presence for the businesses, thus enabling them to attract considerable online visitors, increased sales and thereby remarkable profit. In today’s competitive environment it is not enough to just have a website. It is vital that the site achieves high ranking and maximum visibility.  Since the search market industry is growing rapidly, Atlanta copywriting service companies offer their clients the best and latest technologies which help to drive more traffic to the website.

Copywriting should be unique and must catch the attention of the viewers. Creative websites and attractive slogans will promote the sales of the products. Apart from this, websites have to convince online shoppers that the quality of their products and services is better than that of their competitors. Companies providing copywriting services in Atlanta are efficient enough to design websites that meet all optimization requirements.

Copywriting services provided by companies in Atlanta have features such as:

•    Responsive customer service, taking sincere effort to make the clients understand their functioning.
•    Market oriented services – the marketer does the best job analyzing your position, targeting audience and helping to drive more traffic.
•    Prominent placement in search engine results.
•    Monthly reporting that provides clients with the SEO results, site traffic data, calculate revenue and take necessary measures to increase it.
•    Perform search engine marketing the ethical way, following the industry’s best practices. 
•    Effective pricing

Attaining a top ranking position in all major search engines is the best way to promote your business and to drive traffic to your website, rather than investing a lot of money in advertising. About 75% of internet consumers use search engines to look for products, services and information. Companies offering copywriting services in Atlanta aim primarily to provide optimized web content in a unique way to help client websites achieve high rankings in search engines. Web optimizing companies, providing copywriting services in Atlanta, work with utmost dedication to ensure remarkable results.

Go Mobile! Take Your Social Media Marketing Efforts to a Higher Level

admin    Social Media Marketing     Efforts, Higher, Level, marketing, Media, Mobile, Social, Take

Go Mobile! Take Your Social Media Marketing Efforts to a Higher Level

By now, most businesses know how vital social media marketing is for their bottom line. From keeping a pulse on your customers’ experience to branding your company to promoting your products and services, social media marketing allows you to do so much for so little.

Yet, one of the main complaints businesses cite about staying on top of their social media marketing efforts is the time involved to do so. They feel that someone has to be tied to the computer 24/7 to make the effort effective. Fortunately, with today’s mobile applications and technology, social media marketing is being reborn as a mobile experience – a mobile social media marketing initiative, so to speak.

As more people realize and embrace the fact that social media marketing is a real time experience rather than a “wait till I get to my computer” experience, they’re taking advantage of the processing power today’s mobile phones have to offer. So while real time does mean you have to have your computer with you at all times, that computer is now your cell phone, not your laptop or desktop.

Why should businesses focus on mobile social media marketing? Consider this: Right now around the world, 1.1 billion people use the internet, 1.4 billion people watch television, and 2.2 billion people use mobile phones. So if we look at the power of social media going mobile, we quickly see that it has the potential to be more powerful than television watching, simply because it’s interactive and with you at all times.

The Driving Forces

Both technology and people are driving the prevalence of mobile social media. One of the basic human needs since the dawn of time is to connect with others. Additionally, today’s increased processing power, bandwidth, and storage available on mobile devices enables people to have better audio and video capability on their phones. This means people can communicate with their phone more effectively, in a way that goes beyond your basic phone call. And any time technology allows you to communicate and connect better, you have a revolution. From smoke signals to telegraphs to telephones to cell phones to the mobile social media, all are evolutions that cause revolutions.

Other driving factors include globalization and localization. Globalization means you can now connect to the world with your phone. You don’t need a laptop or a television to see news feeds from around the world. At the same time, it’s local. You have access to local events and happenings. With permission, you can see where your friends or employees are at any given time. So your phone can deliver much more than just weather forecasts; you can also know what’s going on around you at all times.

The Case for Mobile Social Media

Because the phone was designed for two-way communication and social media marketing is a two-way dialogue, it’s a natural extension to have cell phone applications for mobile social media – programs for your cell phone that allow you to view and post to various social media sites.

With mobile social media, we’re no longer just sharing information; we’re disseminating knowledge in an organized way, getting feedback, and gaining additional knowledge to help us grow. Between text messages, tweets, blogs, and other social media posts, we’re seeing a shift in how people discover, read, and share news, information, and content. We’re learning information in real time before the evening news or morning paper reports it.

If your company is using social media marketing but has not yet gone mobile with it, you must do so right away. Here’s why:

It expands your internet footprint. You can only monitor and respond to so many Facebook, Twitter, and other social media posts from your desk. However, when you can post from your phone, you can say what’s on your mind whenever you want. As such, you expand your internet footprint and make it easier for prospects to find you. It improves your search engine rankings. Each post you put out on the social media networks points back to you or your company. That increases your listings on search engine results. So where you might have been listed 1,000 times, you’re now listed 3,000 times. It establishes you as the expert. When you can post your information and ideas at any time, it will happen more often, which builds your reputation and credibility. It improves communication and feedback. Many companies are monitoring people’s tweets on Twitter and posts on Facebook. If they notice people who have problems with their company, products, or services, they find out about it right away and make changes in real time. This, in turn, builds positive relationships with customers. It drives a steady stream of prospects to your business. All of the social media sites are becoming business friendly, enabling you to create a business-oriented presence. As they’re becoming more business friendly, they’re going to be very mobile friendly. It’s the next iteration. It fuels content generation. Because you’re micro-blogging and doing Facebook entries, you’re creating content and getting it out there. And since content is king these days, you definitely need a way to keep your information flowing into your prospects’ and customers’ hands. It supports decision-making. You can make better decisions if you’re monitoring what’s going on in social media about your industry, marketplace, etc. And when you get these updates directly to your phone, you don’t have to wait until Monday morning when you get to your office to make a big decision. You can make it and implement it in real time.

Go Mobile Today

In short, the mobile era takes all the benefits of social media marketing and puts them in your hands at all times. It also frees you from your computer so you have more time for other activities.

As the business world evolves, our ways of communicating with prospects and customers must evolve too. Remember, it used to be about distributing content; now it’s about getting people’s attention and engaging with them. It used to be about gaining shelf space; now it’s about gaining mind share. It used to be about mass marketing; now it’s about niche marketing. It used to be about trying to control your customers; now it’s about using influence and reputation to generate desired results. When you incorporate your mobile device as a key way to achieve your business objectives and attain these benefits, you open your company up to a whole new world of sales and profits.

Top SEO copywriting tips for higher Google rankings

admin    Web Marketing     Copywriting, google, Higher, Rankings, Tips

Top SEO copywriting tips for higher Google rankings

If you are running a business website and this website brings in money then of course you want to get into top Google rankings. To do this it is important to include keywords linking to your website products or services.  However while this is important, readability for your viewers should not in any way be sacrificed. One of the best practises that a great SEO copywriter will have is the ability to bring both together and provide you with compelling keyword content.

Here are some tips for great SEO copywriting whether you are hiring a professional freelance copywriter to work for you or you wish to try your hand at being an SEO copywriter yourself.

one of the most important places for your keyword is in the title of the article of content. Preferably this should grab the attention of the reader and get them to want to carry on reading the article. Dull titles can put off people as after all first impressions count for a lot; your keyword should also be included in the opening paragraph of the content in a way that makes sense and of course it should fit in naturally. Your opening paragraph is generally the introduction to your content so this should also be catchy and completely relevant to whatever you are enticing the reader into buying; to ensure that your content and message continues to flow throughout the content it is also a good idea to use sub-headings in your content. This will break up the copy which readers and search engines like. Bullet points are also another great way to break up the content, particularly if the content is over 300 or so words; once you have your percentage of keywords included in your content you can also add it related words and phrases relevant to the rest of your content; ensure that you are specific throughout your copy, this will allow for dynamic copy which the reader will not feel is there to pull the wool over their eyes; do not forger the whole purpose of why you have a website full of content, this is of course to turn viewers into customers, generally. Therefore ensure that your copy leads them and persuades them into buying whatever you are selling; finally also ensure that there is a great conclusion or ending to the content on the page. There is nothing worse than reading a page of content that keeps you enthralled only to get to the bottom of the page and be let down. Therefore, finish off as you start with great compelling content.

If you are looking for an SEO copywriter or article copywriter for your content then consider contacting Copywriting 4 U

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4 Ways to Generate Higher Quality, Sales-Ready Leads

admin    Twitter Marketing     Generate, Higher, Leads, Quality, SalesReady, Ways

In most companies the marketing team will generate a bunch of leads and send them over to the sales team for follow-up and prospecting, and a percentage of them will become opportunities and customers. If you are facing a lead generation dry spell this is probably a good course of action.

However, if you have plenty of leads flowing in at the top of the funnel, you are probably inundating your sales team with a lot of low quality leads that end up wasting their time. While your sales reps may want to hoard a ton of leads, one must remember to use Obi-wan’s Jedi mind trick that would play out something like this:

“These aren’t the leads you are looking for. You can close more deals with fewer, higher quality leads. Move along!” And your sales reps move along, call fewer leads and close more business!

The reality is fewer, better quality leads (i.e. sales ready leads) will help sales reps be more productive as they will have more relevant conversations and in general be able to help solve genuine problems faced by their leads and prospects. Getting the highest quality leads into the sales teams hands produces a higher yield on marketing leads and overall higher ROI.

4 Ways To Generate Higher Quality, Sales-Ready Leads

1. Use Qualifying Questions: While shorter forms are great for conversion, sometimes one must compromise. Adding an extra question of two to a form that helps qualify them for your sales team can make a world of a difference. e.g. A question around decision making time frame can help a sales rep prioritize when to follow-up on a lead, or decide to punt the lead off to marketing for further nurturing till they are ready to buy.

At HubSpot one field we use is “The biggest challenge”. This helps us understand what’s on the mind of the lead and the sales rep knows what to email them or talk to them about during a conversation. The contents of the field could also be grounds for disqualifying the lead so no follow-up is required or sending them back for re-marketing.

2. Score Your Leads: Lead scoring is an important way to use the data from your forms to assign points to each lead on some scale like 1 to 10 or 1 to 5. A higher the grade the better the lead. e.g. If B2B leads are more important to your company, your should ask for that information from your leads on your forms and score the B2B leads higher than the B2C leads. Sending only the B2B leads get to your sales team ensures they have conversations with relevant leads and saves them time, effort and aggravation!

3. Split Your Lead Funnel: Most companies track their leads in a simple lead funnel as you can see here to the right. However, at HubSpot with the combination of qualifying questions and some automated workflow rules in our salesforce.com CRM system we are able to partition our leads into various funnels or “buckets” as seen below.

By routing leads with lower close rates to other buckets we ensure our sales reps can focus on “inbound funnel” bucket that yields the most customers, maximizing their productivity. At the same time we run small experiments to see if we can yield customers from our other buckets.

As you can see in (hypothetical) image above we track each bucket meticulously to understand the close rate of each kind of lead and we are able to yield results from buckets of leads that were deemed no fit for our product at some point.

Side note: Low quality refers to the quality and completeness of information for the lead , not the specific people.

4. Nurture Your Leads: Lastly, there is no such thing as a bad lead. Sometimes people enter bad information and those leads cannot be used. But organizations should think of leads as sales ready, or not. Marketing teams should use automation to identify leads that are not sales ready and hold them back in a separate lead nurturing funnel and continue to educate them and keep them engaged till they are sales ready.

When sales teams get leads that aren’t ready, they should send them to the nurture funnel so marketing can continue to have conversations with them till they are ready to buy.

These steps help maximize yield from your best leads and keeps your sales team highly productive.

What kind of techniques or marketing automation are you using to manage your leads? Please share your thoughts in the comments.

Photo credit: LucasFilm

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Why SEO Marketing is helpful factor in getting higher Search Engine Ranking?

admin    Website Design Resources     Engine, Factor, Getting, Helpful, Higher, marketing, Ranking, Search

SEO Marketing is really mounting as a marvelous internet advertising strategy which has an effective impact on overall growth of the E-business enlargement. SEO Marketing is a wide methodology with lots of tactical features that used in promoting different figures of online business for receiving excellent ranking at a faster mode.

SEO Marketing is one of the most effective market policy rather than others online business. In leading generation search engine ranking has played a prominent role to endorse the company. Popularity of Search Engine Marketing is helpful to boost your company’s business and progress your website’s position in various search engines.

SEO Marketing is rising as a very popular technique in online marketing, all over the world. It develops systematic and automatic procedures to grow your business. SEO Marketing is very effective tool to boost the sales to higher extent by utilizing different internet related resources. Some SEO Marketing experts say that SEO Marketing will soon become a matter of continued existence for every company if practiced in the right manner. Lot of firms and large business corporations has become a wide audience by offering their products and services. SEO Marketing is a good way to increase the quality and quantity of website visitors.

Now day’s majority of customers use E -commerce websites for purchasing products. For this they use search engines to find the right websites that provides high quality products and services. Search engines has become the on line market makers. They create an association between the consumers and organization. Search engines convey great efficiency to the Internet and people lives.

Today’s SEO Marketing subject areas are very common all over the world. Because today every qualified citizen is aware about the quality and brand of the product but they have no time to go to the market and purchase them. In that case SEO Marketing depicts a great impact on the consumer. They have no need to waste their time & they purchased best quality or branded products according to their desires.

SEO Marketing plays a crucial role in enhancing the business.  The main aim of SEO Marketing is to rotate around creating more traffic for a website. More traffic means more customers for a web site. For this, the main target of the SEO Marketing is to focus on increasing the brand visibility and provides higher sales to the customers. So that it becomes a desirability of each and every spectator who visits us at our web site. The main goal of SEO Marketing is to increase the sales as well as increasing the repeated business, referral business, and credibility. These factors are also helpful in building patron loyalty.

Absolute SEO is a well established SEO Company which provides the best SEO Marketing services to the consumers for higher Search Engine Rankings. We have Professional SEO Marketing experts who know the methods to improve the Search Engine Rankings in major search engines. They are always prepared to furnish you the best SEO Services for your website. If you need step by step information about SEO Marketing, please contact with us at:

www.AbsoluteSEO.net

Increase Your Chances of Pulling More of Higher Paying Google Adsense Ads!

admin    Google Optimization     Adsense, Chances, google, Higher, Increase, More, Paying, Pulling

There are no guarantees in life, so I don’t guarantee that following these tips will bring you more money every time. However, I do guarantee that they will greatly increase your chances of pulling more of the top-paying AdSense ads to your site than if you don’t follow these suggestions.Enough with the disclaimers, let’s get down to the business of making money. Google lets advertisers bid anywhere from a minimum of .05 per click right up to a whopping $100. It should be pretty obvious that you’re not going to get rich running .05 cent ads on your site, for more details visit to www.instant-adsense-dollars.com but getting a few $100 ads, or even some $10, $20, or $30 ads can’t be a bad thing, right?Now the problem is, Google is pretty closed-mouthed about who is paying what for their ads, and there is no real way to determine which words pay the most per AdSense click.But ah, far away in a parallel universe we find another Pay-Per-Click provider called Overture. It seems that Overture is less sensitive about releasing their top-priced words and anyone who cares to find out what web sites are paying for words and phrases can do so by simply using Overtures tattle-tale special pricing tool And it couldn’t be easier to use. You simply type in a key word or phrase and the tool returns a list of advertisers using that word and how much they are paying. It even shows you the actual ad.Oh what a treasure trove of wealth-grabbing results this can be if you know what can be done with that priceless information.Consider this possibilityAny key word or phrase that’s worth big bucks on Overture is probably worth big bucks on Google as well, maybe even more, right? So try this experiment:Enter the phrase “SEO Services” without the quotes in the Overture tool when I entered that phrase on the day I wrote this article, for more details visit to www.adsense-income-exposed.com I was found a company called SEO Inc. that was willing to pay $8.01 per click, followed by SEO Advantage at $8.00, and Online Web Consultants at $6.50. Other bidders appeared below them in the $3.00 range straight on down to some who wouldn’t pay more than a dime per click.Now, if a company is willing to pay that much money for a click on Overture, it is probably willing to pay that or more on Google. Even if that particular company isn’t advertising on Google, you can be pretty sure that the same key phrase is drawing near the same bid price from other companies who do advertise on Google. So what that means is there is no way that you can possibly afford NOT to have some web pages posted somewhere that are targeted to those sweet-paying words.All you have to do is use Overture’s pricing tool to find the highest-paying key words that are related to your site and then optimize those words to start pulling similar ads. If all goes to plan, you can perhaps double, triple, or even quadruple your AdSense revenue without needing any increase in traffic or click-through rate.

need a website? want to be #1 on Google? visit our florida web design company homepage

Should Original Content Get Higher Rankings in Google?

admin    Google Optimization     Content, google, Higher, Original, Rankings, Should

In late February, Google made some changes to it’s algorithm, which was rumoured to assist Big Brands in achieving search rankings. Of course Google denied this vehemently, saying their algorithm doesn’t even consider brand, and that instead it is still largely based on trust, authority, reputation, high quality and page rank.In late March, Search Engine Land and AdAge reported on a coalition of big brands (The New York Times, The Wall Street Journal, Time Inc, Hearst, ESPN), who want Google to go further and actually explicitly help out with their rankings.All the above brands are members of the Google Publishers network, and as such, may expect to have some clout with Google. One of their main gripes is that they resent the components of Google’s algorithm, for example, Page Rank, as they think this criteria enables “parasites off the true producers of content” to benefit disproportionately.The report by AdAge describes an example that these publishers used – When typing in Gaza into Google, they were unhappy that Wikipedia entries, BBC articles, The CIA Factbook entry on Gaza, a Twitter entry (bizarre) and a YouTube video ranked ahead of a Times news story on the conflict.They were also outraged that all these results were presented in an identical manner, so that their brand could not easily be identified. Although complaining about the uniform presentation of results and the Google algorithm, (both of which aim to show no preference other than ‘relevance’ to a query), seems to be immature and displaying a lack of knowledge about the point of a search engine, the very basis of their complaint did not seem unreasonable to me. That is, that they think the original publishers of content should be rewarded for publishing it.However, this then becomes an argument between the relative value of original and derivative content. Of course original content is necessary, because independent bloggers don’t necessarily have the clout and budget to have reporters everywhere (or even anywhere sometimes). However, derivative content often has a lot of added value which might mean that searchers prefer it to the original content. For example: * A derivative article might summarise and link to an original article, making it more digestible. * It often has differing perspectives, and could be seen as more impartial, when not associated with a big brand or politically friendly publisher. * Writers of derivative content have more time to consider arguments, positions and facts due to the fact that they aren’t fighting to a deadline, so have the advantage of timely consideration. * They are more likely able to link to many other published pieces on the subject and be an all in one resource (for example, Wikipedia). * Derivative articles often offer interaction, allowing comments and participation.If Google does try to continue to develop their algorithm so that original content is given a bit more help (which of course is what they are doing), that is fine, as long as it also continues to value other aspects like those listed above, that searchers also like to view.These Big Brands could also help themselves somewhat, by doing some more SEO for their sites. One of the publishers listed in the Ad Age article acknowledged this through the following comment: “They don’t owe us that we show up a particular way. They do publish a whole lot about how to make your site show up as much as possible. If people haven’t taken action on it, that’s their own damn fault.”

need a website? want to be #1 on Google? visit our florida web design company homepage

How to Rank Higher in Google Local Business Listings

admin    Google Optimization     Business, google, Higher, Listings, Local, Rank

Google offers a free business listing to small businesses at the top of most local search results pages. Local Google Advertising is what we’re after when we talk about Google’s local business listing center. Anatomy of a Google search result page:

• Listings on the right side bar are paid advertisements, often called “sponsored links” • The main body of a search result page are called the “organic” or “natural” search listings • At the very top in a colored text box are also paid advertisements, sponsored links • Above the organic listings are “Google Local Business Listings”

This wiki deals with only with the Local Business Listings

You will notice a map associated with each listing, this is because Google used the existing infrastructure of Google Maps to implement the free business listings. It’s generally thought that Google offered this free service, and gave its location on a search result page prominence above the organic listings because of the popularity of Google’s AdWords program.

AdWords is a PPC (pay per click) advertising system where keywords and keyword phrases are bid on in an auction like system. The immense popularity of AdWords priced smaller Mom n Pop stores out of the market due to the ever escalating costs of certain keywords. Google became fearful that it’s search platform would be return search results of the “rich and famous” thus reflecting only what the rich and powerful wanted seen on Google search results.

How does Google determine which website should rank higher than another?

Google uses a computer program algorithm based on hundreds of factors as the vast size of the internet precludes any human capability of keeping the listings accurate or current. That algorithm is a closely guarded trade secret within Google. Search Engine Optimization Consultants learn what Google apparently likes and doesn’t like from the observable behavior of search results.

Local Business Listings IS Googlemaps

Google Maps algorithm is different from the algorithm that anoints one site over another. It’s also slower to update. If your customers leave glowing reviews of your product or service on the link provided your site will climb in rank. You are permitted up to 10 photos of your product or service, use as many of those slots as possible. Fill out as much information about your business as space allotted provides, being verbose is better than being succinct when it comes to Google Local Business Listings

Many small businesses get leads and interested inquiries from a local business listing even if they don’t have a website URL. Still other small businesses find it unnecessary to have their company listed anywhere other than the top local business listings. If your listing falls in ranking or is bumped out of it’s spot by a newcomer and you find your company losing sales because of it, you may want to outsource your rankings management to a local search engine optimization firm.

The fees involved for a local business listing may be less than the fees for improving your company website’s organic listing.

What Determines Rank?

Ever wonder why your companies listing in Google does OK in the main body of Google’s search results page but is not in the top 10 of those pesky Google Local Business Listings?

Ultimately what you want is to be found in BOTH sets of listings, the net effect of which would be to drive home in your prospective customers Mind’s Eye that Google apparently thinks pretty highly of your company if Google is displaying YOUR company listing in the Local Business Listings and in the Organic Search Rankings.

Well, people’s perception and Google’s reality are far, far apart.

Google didn’t *pick* you to be #1 and your competitor to be #11

A computer program picked you over the hapless fella you compete with. A person did not visit your site, take notes, compare notes, make a decision, hear the belly aching and whining of the poor fool who got bumped off of his front page listed by a website that ranked better than his…

nope, an algorithm picked you over them.

Think about it… there are what? a Gazillion webpages already indexed in Google? And how many tens of thousands of new webpages being created as we speak? Some of those tens of thousands are being “generated” by a “bot”.

There is no way on God’s Green Earth a staff of humans could possibly keep up with that kind of volume. An algorithm did it. The robot that scours the Internet (in the SEO industry we call that “spidering”) is titled GoogleBot GoogleBot Can’t Really *Read*

GoogleBot can NOT read… but it CAN count

Googlebot counts the words on your webpage, it counts the keywords and keyword phrases you use in your copy. Is y0ur company website a little light on copy? Too bad for you.

It matters little to Googlebot if the fancy flash graphic and dramatic digital photos depicting your most important product are… well the damn thing can’t decipher a photo! but it CAN read text.

What ever makes your photos good, better or best and likewise your competitors photos crappy is subjective. Art is subjective, math is not.

Either the keywords are on your webpage (Prominently placed at the top of the page I hope) or the keyw0rds are not.

He who has the most keywords (elegantly, tactfully and deftly constructed with proper enough grammar for the spell checking programmed Googlebot to index). Wins that coveted top spot!

But… the Google Local Business Listings are a different story. The algorithm that runs it is different.

What Google is looking for and rewards when it sees it for the organic search results page (the body of the page) is one thing. What Googlebot is looking to see in the Free Local Google Advertising Listings is quite another.

I’m not about to reveal the entire loophole in a “Google Secrets Revealed” post, not even for a hefty $1000 fee for an ebook (I’d do it for that price if it were ticket sales to a seminar and I got a couple dozen of you to buy $1000 tickets to eagerly learn how I do what it is I do) (that’s in the works by the way)

No, I’m not telling, not the whole thing but I will give you a hint, and I’m giving said hint in the form of my own Maryland search engine optimization results. This is not theory, This is not alleged, What follows is battle tested.

I’m competing against the best of the best, the top guys and gals in Maryland: other SEO professionals. Link building technicians like me:)

If your customers leave glowing reviews… and they leave them USING a gmail account, and that Gmail account is associated with a Google Profile, and the person leaving the review has a picture or avatar uploaded to that Google Profile… Your Google local business listing will climb in ranking.

There are things you can do to improve your ranking

Many of you know you have to do something, you’re reading this to research if there’s anything you can do to “make the phone ring” in this challenging economy. More than a few of you will learn that you know you want to do something about SEO (search engine optimization) but simply don’t have the time… and you’ll hire me to get YOUR company website dominating the local Google search results!

need a website? want to be #1 on Google? visit our florida web design company homepage

How to Improve Your Google Listing and Achieve a Higher Search Engine Ranking

admin    Google Optimization     Achieve, Engine, google, Higher, Improve, Listing, Ranking, Search

There are many ways in which you can improve your Google listing, and some work better than others depending on the type of website you have or on your niche. Here are ways in which you can get a higher Google ranking, or even a better search engine ranking in general.
We shall forget about onpage SEO such as use of meta tags and use of keywords since that has been done to death by now. There are other things that you can do to improve your search engine ranking, and among them are:
1. Put a site map on your website. You can generate an XML site map using any of several tools listed on Google, and a simple, search should enable you to find one. Once you have followed the instructions, you should submit the site map to Google and to Yahoo, and each will then be able to crawl your website without hindrance. It will also be updated each time the search engines crawl your site because XML sitemaps update as you add new pages to your site. Your site map should uploaded to the root directory of your website.
2. Start up a blog using one of the two main free blogging hosts, Blogger or Wordpress. In fact, why not use both and get the benefit of each? Blogger is owned by Google, so a Blogger blog is of particular benefit for Google listings. Put the URL of the pages of your website that you want promote on your blog, and these pages will be visited next time your blog is crawled.
3. Open an account with Technorati, and some of the other social bookmarking sites, and submit your blog to them. Ping them each time you make a new posting, and you will get good exposure to search engines whenever they visit these sites (which is very often).
4. Use social networking sites such as YouTube, MySpace and Facebook to advertise your blog, or even your website. In fact put both your blog and your website on these sites, and you will get one-way back-links to your site, thus improving your Google PageRank and search engine results positions.
5. Make sure that all of your links are open. Nothing ruins your Google listing than broken links, and you must test all of your links to make sure that they are all working. You aren’t expected to do that manually, and there is software available online to test your links for you.
6. Avoid reciprocal links like the plague, unless you have arranged them privately and both of you are happy with their positioning. Links farms, and large list pages on which you are at #259 on the SEO page, are not only useless with respect to any PageRank votes, but can actually do you harm. So steer clear of them. There are enough ways of securing one-way links without having to negotiate reciprocal links. These days are long gone.
7. Register with Google Webmaster Tools, and check out their analysis of your website. The software can detect broken links, but more importantly, can carry out other tasks such as making sure that only one form of your URL is recognized, and checking out your Meta tags. Although these are not used as much as previously, they are used or Google wouldn’t be checking them for you!
8. Register for a free Squidoo lens, and use your URL on that. Not simply just as a URL, but as a means of solving a problem. A Squidoo lens is like a mini-website, and you can use it to present a problem, and then your website as a solution. Not only does that get you one-way back-links to your choice of website page, but also the potential of loads of traffic: people that want their problem solved.
So there are eight methods of promoting your website and improving your search engine ranking. There e other ways to improve your Google listing, but these are very effective off site methods of doing so, other than 1 and 5 that are essential on-site techniques – even more important than meta tags and the correct html tags.
Apply each one of these and you should be rewarded with an improved Google listing, and your search engine ranking in general should be enhanced.

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