How A Healthcare Advertising Agency Can Help Your Business Really Understand Your Audience

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How A Healthcare Advertising Agency Can Help Your Business Really Understand Your Audience

In the past, companies could afford to blanket consumers with information. There was little need for a healthcare advertising agency to spend much time targeting the most fruitful client bases. Radio and TV assured that everyone was virtually a captive audience for all promotions. With the arrival of the internet, everything changed. Now, every hospital marketing agency uses careful audience targeting – and if they don’t, they’re doing clients a disservice. For today’s healthcare advertising agency, identifying a target audience is just the beginning. The best promotional programs emerge after a much more in-depth process of research and investigation: the process of truly understanding the target demographic.

A Good Hospital Marketing Agency Can Tell You Everything About The Audience

What does a neurologist do for lunch? How late does an average 45 year old with high cholesterol stay up at night? These questions might seem irrelevant until you consider their implications for medical promotions. In order to accurately target the neurologist, you need to know what media he encounters during the day. You need to know what websites he visits, and what medical journals he is most likely to read. The same thing is true for the 45 year old with high cholesterol. They will almost certainly have radically different schedules, and turn to totally disparate media in their downtime.

Benefits Of In Depth Research

Some might question whether or not it’s worthwhile to put this much time into research. There is still certainly the odd healthcare advertising agency resisting this new push for increased understanding of the audience, but even the holdouts show signs of embracing the facts. Thanks to increasingly specialized websites and publications, it is possible for a hospital marketing agency to provide a more targeted message than ever before. The limitation of that targeting is no longer the media, but rather the amount of research that can be performed. One can place an ad in a very specific, industry-only web sector, but not until that sector has been clearly identified as beneficial and receptive to these kind of products.

Dollars And Sense

The increased spending on research is almost always less expensive than trying a particular broad campaign and hoping for good results. Focus groups can help even a small healthcare advertising firm understand the habits of a target audience at very little cost. The amount saved on otherwise wasted promotional efforts can be funneled into another campaign, perhaps targeted very directly at another promising sector.

Every healthcare and hospital marketing agency faces the unique challenge of frequently appealing to two very different audiences. The same new medicine may be marketed to physicians and their patients, or hospital workers and in-home caregivers. With such a broad market to address, choosing the right audience and pinpointing the best ways to contact them become increasingly important. There is a big risk of wasteful spending unless highly targeted approaches are used for the two different sectors. When a health care marketing company can successfully isolate engagement opportunities, all funds can be used to their best advantage, helping health care companies maximize their return on investment.

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Healthcare and Hospital Grade PDA’s

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Healthcare and Hospital Grade PDA’s

Healthcare and Hospital Grade PDA’s

 

 

The SoMo® 650Rx is a hospital-grade handheld computer made with antimicrobial materials that provide an extra layer of protection against the multiplication and spread of potentially harmful bacteria and microbes.

 

The President has made it very clear that he intends to update the aging healthcare system, specifically transitioning the antiquated medical chart recording system over to electronic medical records (EMR), and his stimulus package addresses that fact by introducing a multimillion dollar incentive for hospitals and clinics to make the change.

 

Electronic Medical Records have been shown to significantly improve hospital performance and reduce medical errors. For the newer generation of healthcare providers, this is a dream come true. Physicians and support staff (Physician Assistant’s, Nurse’s) can do all patient documentation on a touch screen tablet or PDA.

 

The COO of NY Presbyterian Hospital, Dr. Steven Corwin was quoted as saying, “when we put electronic ordering in place, all our physicians having to do electronic ordering, our medication errors went down by 80%.”

 

The reduction in medication errors is simply astounding. Aside from the lucrative financial benefits that hospitals and clinics stand to receive, the Hospital staff; Physicians, Physician Assistant’s, and Nurse’s are tooled for success as well. It has been cited that the working atmosphere has improved while productivity has increased and errors have decreased.

 

The SoMo 650Rx is by far the most extraordinary Hospital Grade PDA on the market today. The SoMo 650Rx is easy to customize with a wide range of bar code scanners, RFID readers, and communications peripherals based on the CF, SD or Bluetooth interface. Software drivers and utilities are pre-loaded on the SoMo 650Rx, so you can deploy out of the box with your favorite Socket peripheral. The device’s rich Bluetooth implementation enables you to connect to Socket hand-held and hands-free scanning solutions along with hundreds of readily available 3rd party Bluetooth peripherals.

 

This PDA benefits you is many ways, for example:

·                          Capture patient vitals, view lab reports and write up reports at the point of care

·                          Identify high-risk patients who need the most care, more quickly

·                          Reduce costly paper-based errors that can result in liability

·                          Spend more time with patients and more time providing high-quality patient care

 

 

This PDA Features

·                          Windows Mobile® 6 operating system

·                          Durable, lightweight, ergonomic handheld design

·                          Fast roaming Wi-Fi® 802.11b/g switches seamlessly between access points

·                          Bluetooth® 2.0 + EDR Class 2 wireless connectivity

·                          Optionally configurable to read bar code and RFID data

·                          Deployment ready system, designed to run out of the box

 

 

The SoMo 650Rx has quickly become the device of choice among hospital and clinic staff, including the St. Clair Hospital Pittsburgh and many hospitals around the globe.

 

The Socket Communication SoMo 650Rx is sold in a few select locations, including Dell, Mobile Phone Bazaar, and PC Connection. The lowest price of which was found at Mobile Phone Bazaar, who also had the product in stock and shipped immediately. Dell and PC Connection were both out of stock, had higher overall prices and prices didn’t include sales tax.

 

 

 

This was created by an independent source and has not been paid by any of the represented companies to write this article.

 

 

 

 

 

 

 

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Healthcare Marketing Company Aurora IT Describes The Benefits of “Patient Centered” Communications

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The patient will see you now. Yes, doctors and healthcare providers, the tides are shifting. Patients who want information and want it fast are turning more and more to the Internet. They are talking to people on blogs, forums and message boards before they even call your office. Because doctors can’t be everywhere at once, they should be harnessing the power of the World Wide Web to work for them. Aurora Information Technology, a medical website design and medical marketing company advises that doctors and healthcare providers need to ride the wave of this trend and start spearheading these searches and conversations.

A customized website that is both interactive and educational is a valuable marketing tool. Yet some practitioners might be too “old school” to adapt to this new way of treating patients. The advertising of yesteryear has changed. According to a PRWeek article, (“Healthcare communications needs to get more personal,” Bob Pearson, October 1, 2009), “how people consume content is trending toward video, yet we still place most of our focus on creating new written copy.” Effective outreach efforts now encompass both offline and online media.

Aurora IT, based in Garrison, NY, creates highly interactive websites that feature blogs, message boards and contact forms. They believe that an informed patient is a doctor’s best patient. The most effective websites also contain comprehensive medical information and multimedia such as photos and videos. Doctors need to realize if they are not disseminating this information, the patients will find it for themselves. While knowledge is power, sometimes the Internet has too much information, which can create panic, anxiety and lead to an irrational self-diagnosis.

Patients prefer the “word of mouth” method in choosing a doctor or making a healthcare decision. But this peer- or self-diagnosis could be dangerous, not only for the patient but also for the practice’s marketing efforts. This is why Aurora IT believes that doctors need to be in constant communication with patients even when face-to-face communication is not possible. With an effective search engine optimization (SEO) plan, a doctor’s strategically key-worded websites will rank high in organic search results, and can do most of the talking for them. As SEO experts, Aurora IT knows that these searches can draw in the modern, tech-savvy customers that they otherwise would not have gotten through more traditional advertising methods.

With these websites, doctors should not only be talking and informing, they should also be listening. With regards to patient communications, it’s important to communicate in their language. The PRWeek article stated “ten languages reach 90% of the online world, not one or two.” Aurora IT advises that healthcare providers should redefine their methods of communications with their patients by providing interactive and informative websites that are translated into different languages, providing a wider reach of audience.

Medical website marketing is effective in emphasizing prevention and education. According a recent New York Times article, “If All Doctors Had Time To Listen,” there is a trend from physicians to educate patients on prevention so that there are less referrals and visits to specialists. This outreach effort is invaluable and this type of healthcare is not only patient-focused but also cost-effective. Doctors can use technology to “streamline processes and reduce administrative costs” with regards to appointment scheduling, medical records and prescriptions, all through their websites.

So if you think you can do without an Internet presence, Aurora IT cautions you to think again – because your competitor is coming up in the searches where your practice should be found.

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