Bum Marketing On Growth Hormones: 10 Brilliantly Simple Tactics To Build Your Highly Targeted Opt-in List

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Bum Marketing On Growth Hormones: 10 Brilliantly Simple Tactics To Build Your Highly Targeted Opt-in List

Step-by-Step Instructions… Finally

MOLB: Mechanized Online Blueprint. Alex Edavane is on to something huge. In 15 months, he developed a system that earns him 5 figures a month. No gimmicks, no false hope, no outrageous claims… just the “How I do it.” His average profit is around ,000 per month and until now, I’ve never seen a downloadable product that compacts what the best paid monthly membership sites teach. The 187 page e-book comes with 12 videos, and guides you step-by-step through the process. It is far from an empty promise of overnight riches. MOLB is accurate and comprehensive. The 187 page e-book is actually a two part guide accompanied by 12 step by-step-videos.

Bum Marketing on Growth Hormones – Analyzing MOLB and Why it Works

MOLB works because Alex teaches us how to build highly targeted opt-in lists by providing quality free content to your niche market audience. After building trust through quality (instead of hammering your audience with promotion after promotion) a strange thing happens: When you finally do promote a product to your target audience, not only are your emails opened more, readers click through to see and purchase your recommended product. There is a “science” to the process and timelines for free vs. promotion emails. MOLB is literally a step-by-step guide. That fact alone makes it a rare find.

Cost Analysis

Side Note: Prior to publishing MOLB – Alex charged ,000.00 per student and would accept only two students at a time. At the time this article was written, he was no longer able to accept new students. I paid .00 and received a 187 page course e-book, 12 step-by-step instruction videos, almost 3,000 free articles to spin, an article tracker, and links to access several free analytical tools, including a free content duplication checker to avoid article duplication. I probably would have paid more – a lot more.

Conclusion

Alex not only stresses the importance of quality, but he explains the tools that help you get your business successfully on autopilot so you can watch your profit grow exponentially while spending LESS time working at it. Everything I have learned in my 10 years of looking for the truth about long-term auto-piloted income is explained in detail in MOLB I and MOLB II. This is an all-in-one package for beginning and experienced affiliate marketers. Although there’s MUCH more, here are 7 brilliantly simple tactics to build your highly targeted opt-in list:

1. Easily build mailing lists through quality articles and take care of your subscribers by providing them with quality content.

2. To ensure success, OVER deliver to your niche market audience.

3. Use an auto-responder to manage your mailings. Understand the value of the double opt-in, targeted subscriber and get MORE sales with a shorter list.

4. Build relationships with Digital Product Vendors (the folks who sell stuff on Clickbank, etc). Know which products to promote and those to avoid.

5. Remove “price fright” by helping your niche market audience understand the value of the product you are promoting, mention reduced pricing and limited time price offerings if applicable.

6. Use website analytical tools to understand traffic to your sites, responses to your mailings and subsequent profits. Understand the value and purpose of test mailings. No amount of research can out-perform a test mailing.

7. Outsource – put your business on autopilot. Build your highly targeted opt-in list through a double opt-in process; Manage the quality and direction of your campaigns and cheaply hire experts to build your landing pages, design banners, and write articles.

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Growth of Internet Advertising Online

admin    Web Marketing     Advertising, Growth, Internet, Online

Growth of Internet Advertising Online

Internet Advertising has taken over the whole world. It has even taken the marketing of products and services by surprise with Internet advertising. With the ever growing users of internet it has become a huge hub for goods to be advertised. Internet advertising is done in many forms such as e-mail marketing, banners, search engine marketing, classified advertising etc.

It can be designed to be interactive with users asking them feed backs which can help to even upgrade both the product and the Marketing Strategy as well. It has the ability to create more awareness among the customers. It has various advantages over the traditional schemes of advertising as it targets a specific genre of potential customers which leads to higher conversion ratios as per the cost. As it can result in a lot of his depending upon the hits on the particular site you have been broadcasting yourself and can bring out about 30-40 hits a day. It comes in various packages, and one can choose easily depending on one’s budget.

The most common ways in which it is purchased is Cost Per Visitor, Cost Per Click, Cost Per Action, Cost Per Lead, Cost Per Order etc. It has lower cost then any other advertising medium, has better presentation, has no limits for creativity ,easy to order for advertising, has no real troubles as all you use is a computer and no other object. We can compete easily and make changes in our advertisements frequently and without any discomfort at all. One can use Free Classified Advertising which ay give variable results as how long did the advertise lasted ,as it may be from a week to even 45 days.

Still, it has some major drawbacks such as it has huge potential for deceptions and coned items. There may be problems such as difference in measurements, classification of customers, additional and hidden costs. Also there is a huge question over the scope of this form of advertising as many people in need of a particular product do not surf the net to purchase it. Over all as the industry of internet advertising is gaining momentum it will eventually overcome all the cons and continue to help in advertising.

Chicago-based Consulting Firm Shows How Distribution Strategy Leads to Market Share and Revenue Growth

admin    Web Marketing     Chicagobased, Consulting, Distribution, firm, Growth, Leads, Market, Revenue, Share, Shows, Strategy

Chicago-based Consulting Firm Shows How Distribution Strategy Leads to Market Share and Revenue Growth

John Henderson, President/CEO of Frank Lynn & Associates Inc., a Chicago-based consulting firm, agrees that new products and technologies are a definite plus. However, he points out that many seemingly viable new products fail because manufacturers don’t understand the complexities of distribution channels. Henderson also points out that even without a compelling new product, companies can use channel strategies alone to find profitable sources of revenue growth.

Unfortunately, many executives from engineering or sales backgrounds don’t have experience in “channel strategy,” and it’s costing their companies a fortune.

Recently, a large industrial components manufacturer recognized this dilemma. It engaged Frank Lynn & Associates with one major objective presented in the form of a question:

How can we develop an aggressive growth strategy in a mature market to jump start revenue and market share growth?

This client was in the revenue doldrums. They faced new, low-cost competitors, no new whiz-bang products, and relied on stale management solutions that were safe but failed to deliver the needed results. In this environment, management’s revenue growth goals of 11 percent per year seemed unlikely, and maybe even unachievable.

To determine if the growth target was possible, the Frank Lynn & Associates team conducted an evaluation of the company’s product portfolio, competitive situation and its go-to-market strategy. The questions the team asked were:

> Where could the 11 percent per year growth come from? Product tweaks? Geographic expansion? New customer segments? New brands or targeting of new competitors? New channels?

> Where does the company have coverage gaps?

> What are unmet customer needs?

> Where are competitors weakest?

Based on the analysis, the Frank Lynn & Associates team determined that the company had overlooked a few incremental, specialized channels selling to niche markets. Furthermore, many resellers in the core channel cherry-picked the product line, selling competing accessories lines and avoiding slow moving SKUs. Using the framework shown on the next page, the team worked with management to find a consensus approach. The resulting “Change” strategy, if successful, would easily hit the 11 percent target.

While closing the key “Change” gaps became the strategy, the Frank Lynn & Associates team pointed out that the real trick was in the implementation, the so-called “boots on the ground” phase.

Specialized channel partners were not equally dispersed around the country. The same was true of cherry-pickers. According to Henderson, “What our client didn’t fully understand was that yes, they needed a national go-to-market strategy, but achieving their growth target could only be accomplished at the local level.”

The national strategy included a recruitment pitch and incentives for specialized resellers. It also included a redesigned channel compensation program that put more emphasis on full-line sales than sheer volume. However, the strategy lacked specific direction needed for each territory manager and failed to account for local market differences. The client’s salespeople needed to know where to find the specialized channels and cherrypickers.

This need led Henderson and the Frank Lynn & Associates team to the next step in the engagement. “We used our proprietary Territory Share Assessment (TSA) tool to build a bridge between the national strategy and the client’s local market characteristics,” Henderson says.

The TSA tool is designed to help companies get detailed data for revenue, market share, and market coverage by channel type and by customer segment. The TSA involves:

> Interviews with key resellers (your own and competitors’) in selected local markets

> Interviews with a sample of target end-user customers in the same local markets

> Identification of new (specialized) resellers to fill gaps, or existing resellers to target with new programs (e.g., anti-cherrypicking programs)

> The development of local market models to predict conditions in other geographic regions (for example, the ratio of a certain type of customer to a certain type of reseller)

One of the key “aha” experiences for management occurred when they discovered that many of predicted gaps existed in some of the largest markets and among the largest distributors. On its face, this was bad news. However, when you’re trying to grow 11 percent in a mature market, the bigger the gap, the bigger the opportunity for growth.

Faced with the actual data, management found the conviction to green-light a complete reallocation of marketing and distribution resources.

Staffing and budget were applied in some sales channels and geographic markets that previously had received little attention. At the same time, some regions that were previously considered over-funded got even more funding if the data supported the case. Sales territories, compensation and goals were adjusted to focus on the specialization and cherrypicking behavior. Similar programs were instituted at the channel level.

The local market data created a strong internal focus. Programs were carefully coordinated throughout the product, market and sales organizations–teams that had previously worked on their own agendas.

What were the results?

In the client’s first major geographic target market, the market research and analysis identified two new sales channel partners that should be pursued. “We worked with management to successfully establish a new relationship with these distributors, and the client realized immediate sales and market share growth that would not have occurred otherwise,” says Henderson.

Management forecast incremental revenues in the first local market of 0,000 in the first year. However, they hit that target in nine months from the date Frank Lynn & Associates first delivered its “Change” recommendations.

The team led the client through the local market process in two separate territories. During that time, they formalized the process steps, defined the internal and external information requirements and trained key client personnel to lead the implementation program in all remaining important territories.

Henderson concludes that the key to success is first designing the big-picture, national go-to-market strategy and then designing a program that can translate the strategy into local market tactics–where the actual growth occurs.

Who is Frank Lynn & Associates?

Frank Lynn & Associates is the leading consulting firm in field of channel or go-to-market strategy according to clients who simply refer to the company as “The Channels People.” The company is based in Chicago, but operates internationally with offices and affiliates in London, Sao Paulo, Brazil, and Beijing. The firm focuses on helping manufacturers achieve sustainable, profitable growth through a wide variety of channel and end-user programs.

With proprietary tools like its TSA approach, and over 30 years of focused sales channel experience, the firm brings a data and market-driven emphasis to decisions that many companies typically make on the fly.

What are the next steps?

One of the things that many clients appreciate about Frank Lynn & Associates, beyond its marketing “technology,” is its willingness to try before you buy. The company offers a limited number of free, half-day consulting sessions to potential clients who are willing to come to Chicago. According to Henderson, “You buy from people you trust, from people that seem like they speak your language. The half-day session not only helps us understand the client’s problem and explain our approach, but allows both of us the see if the right chemistry exists.”

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New Media Marketing Growth

admin    Web Marketing     Growth, marketing, Media

New Media Marketing Growth

Video, audio, text or other forms of communication that is two-way, and enabled or distributed through the Internet, is often referred to as the new media.

Despite the proven efficiency, marketing communications online have still not been appreciated or understood as well as these should be. The marketing mix should be designed after giving due consideration to management of the company’s reputation online, as the media business continues its shift towards the World Wide Web.

Product reviews, blogs, message boards and podcasts, among other mechanisms, are part of online communities that provide forums, where suggestions, questions, criticism, praises, etc., are posted. The businesses often take an active part in the establishment of such communities, so that customers who feel satisfied by their services or products can come together and share their experiences. All this forms part of the concept of new media and incorporates a fair level of transparency.

Rather than believing advertising dispensed through the print media, television, direct mail and radio, consumers are increasingly known to believe opinions and advice obtained from peers, who have tried out a service or product. Referrals and Internet research are the basis of decisions to purchase, more than ever before, and statistical evidence is now available to show that there is truth in this contention. Therefore, the premise that points towards influence among consumers being lost by advertising of the traditional type is gaining credence and can be used as a powerful argument in favor of the promotion of new media marketing.

Potential risks might actually be mitigated through answers that are transparent and honest and aimed at solving issues, even though one view is that weaknesses of the business are likely to be exposed to competitors, besides individuals, who might post comments that could be highly critical, at times.

Podcasts, blogs, web video productions, RSS and other such technology applications driven by the Internet effectively aid the process of new media marketing.

Despite that, numerous organizations are yet to engage customers in online communication.

This is often because:

1. Several individuals have been asked to leave employment on account of some of the content on their blogs having been found to be objectionable by their employers. So, it is evident that many companies still do not have proper guidelines in place for employees who engage in digital communication.

2. Often, it is not clearly specified as to which department is supposed to interact online, as part of the new media marketing process.

3. IT personnel are often required to assist public relations or marketing professionals with implementation of marketing initiatives that are based online, since they are not capable of doing it on their own. This is despite the fact that the key messages of the organization are meant to be articulated by the PR or marketing professionals.

4. Despite what is evident from the trends, marketing budgets of organizations continue to allocate more funds for traditional and, often, offline channels of communication, even as marketing communications that are based online continue to become more efficient.

5. The readership of newspapers continues to decline in the US and the broadcast audiences continue to become increasingly fragmented, along with increase in the hours spent online daily by users.

The following have also changed the situation in favor of the new media:

1. The growth of wikis, podcasts, blogs and other such media that are generated by consumers.

2. Conventional media is trusted less by people than in the past.

3. Since conventional media content has become homogenized, on account of consolidation in the entertainment and media industries, some niche markets are not being catered to sufficiently.

The capacity of conventional media to cover daily happenings is increasingly becoming restricted, partly on account of the advent of new media. So, as the impact created by press releases in the conventional media decreases, it is advisable for companies to leverage new media to communicate with existing as well as prospective customers or clients, rather than corporate communications or public relations. This should be done despite the attempts of newspaper companies to overcome the challenges they are surrounded with.

Database marketing, websites, content management, blogs, search optimization and podcasts should all be employed as a part of the new media marketing communications programs.

Social Media Marketing Now Required for Business Growth

admin    Social Media Marketing     Business, Growth, marketing, Media, Required, Social

Social Media Marketing Now Required for Business Growth

Social media interaction can mean different things to businesses.  Some choose to use the platform for customer service and to announce news.  Others want to focus on things like:  building brand loyalty, networking, getting feedback, or deepening relationships.  While the ultimate (social marketing) goal is to do more business, social media is not about directly selling a product or service.

Whatever focus the business chooses for social media, it is all about engagement:  online conversations with people who are interested in some way about the product or service the business represents.  What is important is to learn how to communicate with people inside the places they hang out online.

From Twitter to Facebook or youtube, to bookmarking communities or industry specific groups, there are many places to find prospective customers.  The key point to understand is that social media is about being social, engaging in conversation, and providing value.

Today, people want to find more information about products and services they are considering to buy because there is more of it available to access than ever before.  They want to talk to other people in social sites they belong to about products or services they are interested in and get feedback from these people they trust, and they even want to connect directly with company personnel.

All of this is available today because of social media.  CEO’s are blogging and have Twitter accounts.  Companies have staff participating in conversation in social sites, some all day long.  In fact, every day that a company or business does not participate in social media, is another day that their competition, national or local, gets ahead of them.

It is not enough to have a web site.  A social media presence is becoming a requirement.  Part of the decision to start a social media system must include a commitment to be active with it.  It won’t be effective if it is set up and forgotten.

Social media also includes blogs that are active with new posts and comments.  Blogs, and forums also, exist for every market or industry and are great places that businesses can go to engage with people who have similar interests and to use them as a tool to gather a social following for their business.

This is accomplished by participating in the conversation in these blogs and forums, being helpful by providing answers to questions and being part of the conversation.  Each reply that is made contains a link back to the business website where people can go and begin to track what the business is doing.

When trying to understand the scope of social media, there are three types of destination sites:  content sharing, content publishing, and social networking.  Note the first two are centered around developing and syndicating the content, and the third involves people talking about the content.  Valuable content is the only kind that will be rewarded with referrals and loyalty.

Businesses have taken notice of the explosive growth and influence of social media.  There are daily success stories (just Google to find them).  By participating in social engagement with the goal to ‘give’ and not to ’sell’, companies and brands who are active with social media efforts are reporting very successful results.

Let’s get back to the original question posted:  Why should a business have a social media marketing system in place?  One of the most prominent reasons would be that, even though social media is not about selling, it does give a business the opportunity to reach a target audience that are potential buyers or re-buyers of their product or service.

Another important consideration is in regard to the other way that people look for a business online:  through the search engines.  Part of social media involves maintaining a website that gets updated with new content often.  Search engines reward that.  Also, search engines Google are now giving the social media sites like Twitter, Facebook, Youtube, bookmarking sites and others, first page listings.

A social media system should also be integrated with the business’s overall marketing and communication strategies because they can promote each other.  Offline advertising can point viewers to the online presence, and the social ‘word of mouth’ component in communities online can spread quickly and become very powerful in many places both online and offline.

The bottom line is that social media marketing has benefits that can no longer be ignored.  First page listings of a business website, or its blog or social site, in Google and other search engines can bring lots of new visitors to a business website.  Social engagement within a social media system is already proven, and is the marketing of the present and the future.

It is worth repeating the fact that social media is primarily about engaging with people through content the business provides (written, audio, video), giving value to the conversations taking place online, and not contain a sales pitch.  Content that educates, enlightens, or entertains, will lead people to what the business represents.

Giving someone a reason to want to hear more from the business (valuable content), making it easy for them to find the business, building their trust and loyalty, and ‘caring’ – can deliver massive success to a social media marketing system.

We can help you participate in social media by evaluating your business website along with your goals for engaging with prospects and customers online.  A social media marketing system will be developed for your business by a team that knows and understands how social media can help you grow.  To learn more, visit http://yourwebsitemarketingservice.com.

Red Planet Marketing instigates growth and development

admin    Web Marketing     Development, Growth, instigates, marketing, Planet

Red Planet Marketing instigates growth and development

Red Planet Marketing Ltd. has the know-how to instigate growth and development in their respective markets of operation. The direct marketing arena of London has been witnessing this revolution ever since the company came into existence. The sales personnel have been enthusiastically delivering results one after the other. The unique blend of sales and marketing campaigns offers a constant state of business expansion to the individual clients.

The direct sales and marketing strategies rendered by the experienced sales personnel are :
* Utility Marketing & Sales
* Sales Campaign Co-ordination
* Short Sharp Sales Campaigns
* Financial Product Sales

The above mentioned sale campaigns are meant to increase business opportunities on a steady and sustainable basis.

Red Planet Marketing Ltd. concentrates on taking products and the brands directly to the customers, to their houses or workplaces, and getting the same promoted using direct marketing strategies. The one-of-a-kind marketing procedure followed by the company is exclusively designed by the sales personnel who are dedicated to drive the direct sales and marketing operations in the most unique manner.

The business community of London has witnessed a sea-change after Red Planet Marketing has been delivering comprehensive solutions to the direct marketing industry as a whole. The sales campaigns organised by the company personnel are very powerful in delivering clear-cut views about the product or service and helps in increasing brand awareness. Many prominent marketing companies rely on Red Planet to increase their customer acquisitions and sales volumes.

The field representatives are intensely trained to follow a systematic marketing process tuned to focus on results. Such result-oriented practices automatically assure increased brand awareness which leads to increased sales.

The direct interactions with the customer and the sales personnel is indeed a major factor for both the client as well as the customer.  The direct interactions enable the company to meet up with the challenges and uncertain situations with caution providing a wide range of proactive solutions to enable smooth direct marketing operations.

Red Planet Marketing Ltd. is conquering the direct marketing industry, with the quality services and unique strategies.

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Think Of Marketing-As-A-System To Fuel Growth

admin    Web Marketing     Fuel, Growth, MarketingAsASystem, Think

Think Of Marketing-As-A-System To Fuel Growth

By Dan Freeman, President, Marketing Growth Strategies, LLC

Why does marketing always seem to get the short shrift among small & mid-sized businesses? This was the question we posed to John Jantsch, author of the top selling book Duct Tape Marketing. “It’s pretty simple really, they didn’t get into business because they were great marketers, they got into business because they wanted to or knew how to do what the business does. It doesn’t take long though for them to realize they are actually in the marketing business”.

Yet even those executives that understand the value of marketing have a hard time committing the time or resources to it. “Even though most business owners are also their firm’s CMO, they rarely spend any time in that box. If they do, it’s primarily reacting to the ‘idea of the week’ “, say Jantsch.  

In his best-selling book, E-Myth, Michael E. Gerber observes that most businesses fail because the founders are specialists that were inspired to start a business without knowledge of how successful businesses run. The ‘myth’ is that people who are experts regarding technical aspects of a product or service will also be expert at running a business. All businesses must eventually learn to build internal systems or processes, so that work activities are systematized, like in a franchise operation. No business process is more crucial to systematize than marketing. Marketing is responsible for the profitable growth of a business and no organization can scale up without building repeatable, measurable and improvable marketing processes.

There are three dimensions to a successful marketing system. First, you need an ongoing marketing strategy. This is where you hone in on your target market and your understanding of that market. It’s also where you identify your competition, position your products and articulate what makes you different and the value you provide. According to Gerber, “your marketing strategy starts, ends, lives, and dies with your customer”. Yet, he observes that “most small business owners, suffering from…‘willful disinformation’, simply decide what they want to do without any information at all”.

After your marketing strategy is established and you have an ongoing process to assess and improve it, every business needs a lead generation process. Simply put, this is an organized set of activities that stimulate demand, capture interest and generate leads. This is where you implement your marketing mix. The key to systematizing your lead generation process is establishing goals, measuring results, and making adjustments and improvements along the way. One important consideration for small businesses is what to do ‘in-house’ or with existing resources versus what you may want to consider bringing in the experts for. According to Jantsch of Duct Tape Marketing. “this is an area that can be outsourced, but certainly not abdicated”. Business owners and managers need to be actively involved in creating and managing the lead generation process.

The last dimension of a marketing system is the use of marketing & sales technology. The most important technology a small or mid-sized company needs to master is their web site. Today, a web site is more than a requirement for being in business. A web site should serve as your marketing hub. It should contain your core messages and be highly focused on your target market. Of course your site needs to be professional looking and easy to navigate, but that is just the start. The site should attract prospects and engage customers. While the web site serves as the marketing hub, it must be enabled with both inbound and outbound marketing.

Inbound marketing is a particularly hot area today and included search engine marketing and the creation of rich content which may be found on blogs RSS feeds and other easy to use content generators. Jantsch is a big fan of blogs. “Blogs are a great way to build trust, spread your expertise, and get PR opportunities. I’ve had more than one publication interview me just for the fact that I had a blog. There are still some industries where that is a very unique tool all by itself.”

Outbound marketing constitutes more of the traditional activities such as direct mail and, today, email marketing programs. Here again, the key is to systematize these activities. That means setting goals, measuring results, and capturing leads. For example, an email marketing campaign today should always measure opens and links, and should drive recipients to a targeted landing page with a clear call to action. Every step in the process should be monitored and managed for optimum results. For more information about creating a marketing system for your business visit www.marketinggs.com.

Internet Advertising Agency: a Remarkable Growth in India Know-how

admin    Web Marketing     Advertising, Agency, Growth, India, Internet, KnowHow, Remarkable

Internet Advertising Agency: a Remarkable Growth in India Know-how

The report in Lintas Media Guide 2008 studied a comprehensive analysis of media spends and buys in 2007. The report included analysis about various media like television, print, radio, Internet, cinema and outdoor. According to the study, the total ad spends reached Rs. 17,356 crore in 2007 and it is growing by a mere 3.5 per cent as compared to 2006. However, the Internet ad spends grew by 43 per cent as compared to 2006 and it touched Rs. 215 crore. Now you can see a clear picture as what an Internet advertising agency is contributing.

These agencies have devised certain tools which are proving to be an excellent medium for brand promotion and brand awareness. Moreover, these Internet advertising agencies are providing total online marketing solutions to advertisers and publishers. These agencies provide consultancy in the different fields of the Internet marketing like search engine optimization, banner ads, e-mail marketing etc.

However, a question may arise as why Internet advertising agencies are achieving success in a country like India. The answer is many folded but a straight answer would be because India is an emerging Internet hub. Currently the country has about 40 million active internet users. There are increasing number of households with computers and growing awareness of the Internet as a tool for empowerment. The internet users are using the medium for doing buying and selling also. The online shopping habit is developing here by leaps and bounds and so is the Indian online advertising industry.

On the other hand, there is a common perception that Internet penetration is restricted to the only affluent urban class people in India. But the things are not the same because of several one time non-communication applications such as exam results and e-ticketing. These services have encouraged the less affluent to get on to the Internet and they are using it in a huge way. Also, there are certain initiatives to be taken such as the National e-Governance Plan (NeGP) which is likely to increase Internet use amongst the lower SECs in the next couple of years.

These facts and figures are encouraging many companies to promote their brands online and they are using it for the purpose. It won’t be an exaggeration, if we say that brand India is going online and Internet advertising agency is playing a considerable role in it.

The Growth of Internet Advertising in Greece

admin    Web Marketing     Advertising, Greece, Growth, Internet

The Growth of Internet Advertising in Greece

And that is in no small part due to the spectacular Internet Advertising that is used by the country’s businesses and tourism services.

Advertising is what gets people to become aware about the product / service / brand. In today’s competitive environment, one cannot expect to become popular without using some form of advertising and the most effective in today’s times is internet advertising. Since the internet was invented about 20 years ago and became very popular about 10 years ago, there has been a paradigm shift in the way people think. The information age of today does literally what its name suggests. It puts information in the hands of the common man. Earlier, it was a long and tedious process to find out information about anything. And then also, you were not sure whether the information is accurate. Now, with advertising going online, every man / woman who has access to the internet can dig up info which they know is perfectly accurate. And not from just one source, we are talking here about multiple sources to choose from!

Internet Advertising Greece is so wide-spread that each keyword you look for on Google returns Thousands, if not millions of search results. Every form of internet advertising has been used effectively by the business houses in Greece. Endowed with awesome beauty in terms of nature as well as architecture, the biggest draw for people to search or Greece is its tourism potential. And the tourism related businesses such as hotels, airlines, travel agents, car rentals, restaurants, tour operators, guides, cruises, charters, curio stores, and anything else, have made sure that they use internet marketing to the best possible level. Any search you enter on the internet, you will come up with a lot of choices, enabling you to make an informed decision.

And not just tourism – Greece has a huge shipping business and is also one of the world’s foremost countries in transporting oil and containers by sea. In this age of information, it is mandatory that the businesses be featured in a big way on the internet. Gone are the days when people used to look up the numbers in telephone directories and call the company asking for their service descriptions. Today, they expect to find the information in a few clicks and if the internet advertising campaign of a company does not meet that standard, they simply lose the deal. Any company that does not use internet marketing is not worthy of doing business with, in today’s business sense. In Greece, they are serious about the internet. Most of the businesses, if not all, are prominently featured by means of their websites, blogs, advertisements and many more.

All of Greece in fact has caught on to the internet advertising bandwagon. And they complement each other so well that it is amazing! You go through an internet advertisement about a Greek hotel and on the page, you will find links to a car rental site or a holiday booking site of another company and vice versa. So, by the time someone books a hotel, he is offered a discount on a flight booking or is given a free pick up / drop from another company. That is how the internet should be used actually.

For an example, try Googling for a phrase such as ‘Greece Holiday’ or ‘Internet advertising Greece’ and you will come across thousands of search results. Pick any one and you will enter the wonderful maze of websites that will take you from service to service.

Related Internet Advertising Articles

More Transparency = More Ad Growth?

admin    Web Marketing     Growth, More, Transparency

Hm…. If you saw a totally hypothetical article titled “Study Finds ‘Transparency’ Impedes Display Ad Growth,” would you assume that article was about transparency . . . I don’t know, actually impeding ad growth? Maybe I’m crazy, but I think that a study that finds the lack of transparency impedes display ad growth is the opposite of that headline?

Yeah, I must be crazy. But that is what AdSafe Media’s commissioned study (performed by the Winterberry Group: PDF white paper). In fact, that transparency isn’t what we might assume, either—the lack of transparency from ad networks and publishers about exactly where and in what context an ad might appear holds back an estimated $2 billion in ad spend.

Related to this lack of of transparency are concerns about brand safety in advertising. Most of these online display ads are sold through “non-premium channels” (90%), and the majority of those don’t offer any information on even the sites in the network, let alone the individual page content. Worse, “Anecdotally, marketers tell stories of botched campaigns, disastrous brand exposures and quick, last-minute media plan revisions.” Many of these channels don’t give the advertisers a way to verify their ad received the promised-and-paid-for impressions.

Says the report:

[P]anelists paid specific attention to the question of “auditability”—that is, verification that a paid-for impression ultimately appears where a network or ad exchange claims it will. Many said that ongoing doubts about the reliability of the current buying system (which weighs heavily toward indirect channels) continue to inhibit broader interest in the display medium, with some advertisers holding back spend and others vesting responsibility for their dollars in the hands of other parties.

Most of the respondents (46.5%) say they’d expect display ads to grow 10 to 20% if these problems were resolved. Another 14% expect even more growth. Concerns about brand safety on non-transparent ad networks could be holding back billions more in advertising dollars, says the report.

What do you think? Would you expect display ads to grow with ad network transparency? What information do you need before signing up for a display campaign?

View full post on Andy Beal’s Marketing Pilgrim