PayPal and Google Checkout both offer a way for buyers to securely shop online, and protect customers and businesses by their anti-fraud policies. Both the online payment gateways provide SSL security. Though both the options have some pros and cons, they are free to set up and signing up is simple.

•   PayPal:   Owned by eBay, Paypal has been around on the web for years. Pay Pal is one of the most widely adopted forms of online payment gateway.

1.    PayPal needs your e-mail address and some basic details to set up an account and later ask over for your credit card or bank account information as needed.
2.    PayPal is much more popular than Google Checkout as it offers an extensive variety of services for shoppers and businesses to exchange funds.
3.    PayPal is more diverse as copared to Google Checkout. A customer can only make use of credit or debit card with Google Checkout. PayPal, in contrast, permits for credit card payment and deduction from a bank account. It also grants eCheck facility.

4.    PayPal is available in 55 countries. PayPal accepts six currencies, the U.S. dollar, euro, the pound, the Canadian dollar, the yen and the Australian dollar. Currency exchange facility is also available with PayPal.
5.    Your level of account decides the charges on PayPal. You have to pay 1.9 percent to 2.9 percent of your sales, and 30 cents per transaction.

•    Google Checkout: Google Checkout has been launched by Google in 2006 as an alternative to PayPal.

1.  Google Checkout is deemed much easier to use than PayPal. You can pay for goods more easily and in fewer steps.
2.    Google Checkout allows storing addresses, credit and debit card information in its system and you don’t have to retype all that data each time.
3.    Google Checkout allows a user to log in to a single Google username to shop online, while hiding the data and e-mail address from traders where as PayPal keep financial details concealed from stores, however merchants can see e-mail address of the buyers.
4.    Google Checkout is only available for U.S. purchases. So, no international shopping is possible with this online payment gateway.
5.    Google Checkout charges 2% of sales and 20 cents per transaction. However, you can utilize your Google AdWords account to lower the cost of your transaction fees.

Google Checkout has the advantage of integration with Google AdWords while PayPal has a wide range of features available that include invoicing, statements, shipping and tax calculations. One should consider his ecommerce website needs before deciding on either online payment gateway.

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Webwindows, a leading media agency, believes that online companies can improve their presence on the Internet through print media advertising. While this may seem surprising, but all recent studies on the subject point to this undisputed fact. A recent study commissioned by Google has thrown up the following facts about the relevance of newspaper advertising.
• About 47% people responded to newspaper ads and logged on to the internet to browse through the site advertised.
• An impressive 72% of people who responded to a newspaper ad actually made the purchase.
• 50% of respondents admitted that their confidence in a product advertised on the Internet greatly increased when they also saw it advertised in the newspaper.
• 26% of readers cut out an ad for future reference.
• 64% of people admitted that they paid more attention to print ads than those that appeared online.

The study also showed that people find online ads to be a great disturbance and in fact more than one in four consumers stated that they would pay for online content to avoid ad exposure.  This fact was also collaborated by a research by Deloitte on how advertising impacted readers.

Webwindows explains the above results by stating that newspapers have a mass reach and are deeply woven into the collective conscious of the readers. It is precisely because of this they trust a product that is advertised in the print media than a product that is advertised online. According to Webwindows, newspapers give advertisers significant local reach and so they are the best mediums to advertise in for companies that wish to target a local audience. Newspapers are consumers’ primary source for checking advertising. In fact people all over the world read newspapers for relaxation and are more open to browsing through ads. Even if they do not want to buy a product at that particular point of time they may keep a cutting for future reference.
Webwindows further supports its case for newspaper advertising being the most effective form of advertising by highlighting the latest audit figures, which show that thirty-seven million people read a national newspaper every week. About 84% of UK adults read a national newspaper on a monthly basis. Webwindows rightly feels that companies can reach a highly targeted audience by advertising the print media.

Webwindows also suggests that for newspaper advertising to be effective, the advertisement should be well written, put in the right newspaper in order to reach the right people. Webwindows points out that companies should never advertise just to stay in the limelight. They must have something concrete to say and advertise.

Webwindows states that it is important to get the right advertisement in the right newspaper at the right time. If you as an advertiser feel that this is a daunting task, you can take the help of media agencies that specialize in print advertising. For example, Webwindows is a premier advertising agency that provides a complete suite of services to provide its clients a streamlined and result-oriented advertising experience. The Webwindows representatives will draft and design your advertisement and help you choose the ideal newspaper to reach your niche audience. Webwindows has a special page, the Webwindows page that appears in seven leading newspapers in the UK during the weekends. The Webwindows page is scanned by people who are hunting for online bargains and wish to make purchases from the comforts of their homes without travelling the distance to retail stores.

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Payment Gateway is a part of an e-commerce service that empowers the payment mode for electronic-business. Payment Gateway encrypts confidential information that transfers in a safe path between a customer and the respective merchant. A payment gateway holds a soul of any e-commerce application.

Do you already possess any e-commerce application? And you need any payment gateway integrated into your system. We have a full-fledged and secure payment gateway method. All you have to do is to let us know what kind of service you are using and rest is our work. We have programmers familiar with most popular payment gateways integration and their APIs (Application Programming Interfaces). No coding and nothing would be handled by you; we handle the complete payment gateway integration process.

Want to know more on Payment Gateway Integration, send us an email at info@horizoncore.com

With the increasing needs of an e-commerce and shopping cart application to exponential rates; it is very essential that your web store is integrated with a payment gateway with your merchant account. Get a Payment before you ship!!

We have unique proficiency in recurring billing payment gateway and e-commerce payment gateway integration for custom and open source e-commerce applications.

We can integrate your web store with any kind of payment gateways integration you choose. Here, are some of the gateways that we have worked on:

Authorize.net
Verisign PayFlow Pro
Pay-Me-Now
SecurePay
iBill
Paypal
ClickandBuy
FastCharge
SecPay
CCBill
Google Checkout
Barclay HSBC
BluePay
Protx
Ipayment
LinkPoint
2CheckOut
goMerchant
Worldpay
Moneybookers

HorizonCore promises delivering of custom payment integration solution that allows you to accept online payments from your customers using payment gateway method that you wish. We provide this integration solution; we guarantee 100% security against unofficial payments sent from your buyer’s account. Our pre-made, scalable and portable scripts allow us to deliver this service in a variety of scripting languages like PHP, ASP.NET, JAVA, JSP/Strut, Perl and Cold Fusion as well. Delivery time for such payment gateway integration service is generally 24 – 48 hrs.

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An effective advertisement for your business might get restrained due to monetary insufficiency. Should that mean that your small business does not deserve to be advertised at all? Your limited capital might not permit you to advertise your business through television, but it definitely has the potential to rule the Internet and make its presence felt. All you have to do is rely upon our Google Adwords Banner advertisements. We are the “Bannerweavers”. Bannerweaver is one of the leading Internet marketing firms that assures the maximum prospect for your business through their banner ads that are optimized for Google Adwords. We understand the needs of our customers, who work day in and day out to develop their business. However, just business development cannot ensure a consistent profit. For that, you need a proper, well designed and appealing advertisement, which would enable your target market to know more about your business, rely upon it with conviction and gain a brand loyalty. If your business has a small budget, then Google Adwords Banner would be the best way to promote your company. We, the Bannerweaver team, recommend our Google Adwords Banner service for several reasons

Firstly,  the banner ads that we create are one of a kind. Every ad has a new approach, which corresponds to your business needs. Every single ad is created right from the scratch, to accentuate the unique qualities of your business that would translate into a brand name. We ensure the most appealing Flash and Image Banner that can affirm a decent click through rate in this competitive world of Internet marketing.
Next up, Bannerweaver team provides effective service to all types of business at a very affordable rate. Even with your small budget, we ensure you a genuine and effective service, so that your business banner flies aloft, surpassing all possible competitions.
Another reason for you to go for our services would be, Google Adwords Banners enable you to target your desirable place, location, audience, and domain. How would you target the audiences of Spain if your business is located in Australia? Google Adwords banner provides you with a solution, wherein, you can promote your business in your desired location.

Banner ads always have their own appeal in the virtual market. It plays an effective role in creating a brand value for any kind of business. Therefore, selection of colors, text, graphics, and body copy has to be well articulated to give it an edge over the others. The expert team of Bannerweaver aims to materialize your dreams through their expertize and creativity.

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Google adwords keywords research. Previously we explained how important Google Adwords Keywords are to your internet marketing and how they are the key to sucessful marketing online. But how do you research your Google Adwords Keywords and indentify the ones that will deliver targetted visitors to your web-site?. How can you find out which Google Adwords Keywords will channel the right volume of hungry buyers or subscribers to your little corner of the Internet real estate? As with most questions regarding internet marketing the answer is both simple and complicated – the simple answer is research – you need to thoroughly research your Google adwords keywords to ensure that you are targetting the right ones! The complication comes when get into the detail of the research.

Any form or research and especially Google Adwords Keywords research needs an understanding of what you are trying to acheive before you start – so the first stage is to build a research specification for your Google Adwords Keywords. Your research process should provide you with the right information to enable you to identify the ideal Google Adwords Keywords, so before your start you need to define what you research perameters are.

For example I specialise in getting the web-sites I am working with to page one of Google, essentially using ‘free’ traffic, what I mean by this is that I do not pay for traffic through PPC programs, my primary objective is to produce a selection of Google Adwords Keywords which I can then dominate the first couple of pages of, this produces traffic on an ongoing basis and so is not dependant on constant ’spend’. Each Google Adword Keyword selected, then has a number of techniques applied to it in order dominate the first couple pages of Google and therefore capture the bulk of the traffic that these SERPs create. As a result for any given project I looking for a relatively small number of Google Adwords Keywords, each of which can be thoroughly dominated in a relatively short time (days or weeks, rather than months)and each of which will produce a significant volume of nett targetted traffic to the web-site.

I normally end up with around 10 keywords, each producing around 15k hits to my site per month, so we are producing around 150,000 hits per month the website,so my research specification for my ‘ideal’ Google Adwords Keyword would look something like this:

1. Relevent to the web-site
2. Keywords with 3 or more words
3. Generating approximate 75000 global searches per month
4. With a relatively low number of the results specifically targetting the prase
5. With few links of the exact phrase into the domains of the top 10 results
6. With no pages with a page rank higher that 5 in the top 3 results
7. With few links of the exact phrase into the title of the top 10 results.
8. With few links to the anchor text for the top 10 results.

So how do we start to research our Google Adwords Keyswords? I follow the following steps.

Step1 – Compile a list of 20 target keywords. For this I use Googles own Adwords Keywords research to it is provided free of charge. Simply Google ‘adwords keywords tool’ and the SERP will contain a link to the the right place. A this stage I use fairly broad search terms, for example, if I were looking for keywors relating to a Google Adwords product my initial serach term would simply ‘adwords’ – this will produce a list which can be sorted by volume of global monthly searches to allow us to quickly identify thos phrases of more than three words which generat more than 75,000 searches per month. I would then capture the relevant Google Adwords Keywords (ie write them down!) ready for the next step.

Step2 – Identify what proportion of the results are secifically targetting each Google Adwords Keyword on your list. This is relatively striaght forward to do. Go back to your google then google the phrase, first of all without quotation marks, take a note of the number of the results. The google it again, enclosing it in quotation marks and take a note of this result. this second result is the number of pages that are specifically targetting your phrase.

Step 3 – Establish how well your competitors are optimizing their Pages. For this you need some more specialised tool. Go to SEObook.com, from where you need to download SEO for Firefox(if you dont already use it, you will need to install and run Firefox first). This extension provides you with addional information, each time you run a search on google. Once it is installed you will see a little icon in the bottom right of your browser, click on this and set the options – set the following to Automatic:
1. PR
2. Y!Links
3. Y!PageLinks
4. Alexa
5. Yahoo Position
Once set up, when you run a search you will see that you are provided with a lot of additional information below each of the results, this information will allow you to more thoroughly research how well your competitors are optimizing their pages to your chosen Google Adwords Keyword.

Having established your research crieria and completed your research, you should now be in a position to select those keywords that fulfil you research criteria and therefore should be relatively straighforward to dominate, thus allowing you to generate significant traffic to your web-site.

Look out for our next article which will show you how to build your sustainable, ongoing traffic

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Search engine marketing has been a great relief to the resources of most Internet marketers. While national advertisements on radio and TV can cost millions of dollars, SEO (or search engine optimization) is far more cost effective. Thanks to SEO writing, a product or service can quickly be in front of the eyes of millions of potential customers, and the playing field is equal no matter how small or large your company is. Google has long been the keyword for many out there looking to enhance their web business. The Internet giant has been able to connect quality products or services to customers in need through their paid advertising programs for a number of years. Getting listed with Google is vital to anyone who wants to make a go of an internet business. And now with Google Instant, there are even more opportunities available.

Here’s how Google Instant works. Say you want to run a search for arts and crafts boutiques in your area. Start typing in your search request in the Google search field with something like “arts and crafts Indiana.” When you type “arts,” Google Instant will update the advertisements and search results in real time allowing you to see other fields within that area of interest. Type “and crafts,” and the search results become more targeted. At this point, you could need access to sites in other areas of the world that perhaps you needn’t thought about. immediately, you need access to competition that can be helpful in approaching a local business. Finally, type “Indiana,” and before you’ve even hit enter, a more targeted listing will appear.

With SEO writing on Google Instant, you need the opportunity to broaden your horizons beyond those in your area. While the search feature allows users to more easily limit their searches to only what they need, it also opens doors of possibility that perhaps they were not aware of before. While the technologies is new and more efficient than the old way of “Googling,” the same principles of good SEO writing apply. You must be able to target the keywords, which are most effective for linking customers or readers in need to the product or service you need to offer.

search engine marketing requires persistence and a respect for the craft behind it. Most SEO copy is best used with keywords at a frequent but moderate pace. In order for the search engine to continue to love your site, it must realize that you are providing quality content and not simple keyword stuffing. Therefore, embrace the new Google Instant for the opportunities that it can provide, but stick to your guns with regard to the effective use of search engine marketing.

As the attention surrounding Apple’s iPad shifts to the development of the technology and away from the release itself, it is worth considering whether Android-powered tablets are worthy contenders in the space. While Apple iOS can deliver impressive performance on various device sizes, there is room for competitor for an operating system that extends beyond the capabilities of the iPhone-driven system.

Although a number of potential Windows-based tablets have emerged, the technology behind Android offers both developers and consumers a distinct advantage when it comes to identifying better opportunities in the space. To compare the technology behind a potential Google Tablet, it is important to consider how Android can interact with a variety of mobile computing devices.

In fact, Android itself is not limited to just phones and can be viewed as next generating operating system built on Linux. While Google is moving forward with its browser based Chrome OS as well, one can envision a future where the two operating systems merge, since they share a common Linux code base. Similarly, Apple may move to make iOS the next iteration of its Mac OS as the platform matures. While Android and iOS remain nascent technologies, they show potential of emerging as complete platforms for development in the medium term. Given this potential then, how close is the Google tablet to competing with iPad in the near future?

While the exact details of the Google branded tablet are unknown, a number of details on the potential tablet have emerged. Recently, Google has confirmed development of Tabloids through various partners including Dell (with a focus on WiFi) and Verizon (which will be powered by wireless as well as the cellular data network.) A content driven device, the tablet could offer access to the broader Android marketplace, along with content delivery in the form of books, videos and various other media. While Android has a ways to catch up to the Apple Store and iTunes, its recent strategy seems to put it in line with this broader trend. The increasing competition with Apple bodes well for consumers who are seeking better alternatives to the somewhat restrictive iOS.

So, what can we expect from the table that offers advantages over Apple? For one, Android is more developer friendly, opening up a full range of Tablet-based development options for developers on a wide range of devices. One can envision a series of gaming-enhanced tablets with accelerated hardware, focused e-Readers and even cloud-based portable net books which are powered by Google technology. With complete multi-tasking and an active development community, we can expect the various best of Google to power the device, including web-based applications, integrated logins and simplified navigation, even as 3rd party developers explore new opportunities in the space.

Since Google supports Flash as well as a variety of customizations for hardware providers, developers can find a more robust ecosystem for potential development. Whether you are seeking to code a native Android app, a web-based Flash system or content directly onto the device, the potential for Android is much greater than a single form factor tabloid.

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So you have your new website design sydney and you have spent hours and in some cases days or months optimising your website to ensure that it is on page one of Google.

You finally make it to the position of where you want to be for your relevant keyword , call it web  design sydney and you start to take phone calls and emails from clients that have found you online. You can see sales rising and revenue increaing all because you have a great position on Google.

Then, one day you key in your main keyword in the search field on Google and to your absolute horror you are no longer on page one. You are not even on page two or three but you are in fact on page seven, which for a search engine is not the best place to be. Ideally, you want to be on page one and two at the very worse, but page seven is a complete waste of time.

For the naive person or the uneducated business person with a limited knowledge of google one might tend to panic in a scenario like this. The trick is to take it easy and understand that Google is just sorting out its algorithm and that you will shortly be restored back to your preferred number one position. Its quite hard to put a time frame on this but in most cases you will be back to where you want to be in about a weeks time.

yes, this is frustrating and yes this can affect your business but there is not much you can do about it. If you are very concerned its best to contact a search engine specialist who will be able to advice you on a certain strategic and focused course of action if action is in fact required.

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