Google’s “Nexus One” Infringes Existing Trademark

admin    Web Marketing     Existing, Google’s, Infringes, One”, Trademark, “Nexus

According to analysts, Google’s Nexus One phone isn’t selling too well. In fact, its 135,000 units sold is way off the 1 million iPhone’s sold during its launch.

Still, there’s good news for Google. It was just denied a trademark for Nexus One, because it’s too similar to one that’s already being used by Integra Telecom.

“Registration of the applied-for mark is refused because of a likelihood of confusion with the mark in U.S. Registration No. 3554195,” the trademark office wrote in its March 9 ruling.

OK, so that’s not good news, but if Google decided that entering the mobile hardware business was a bad move, it now has an excuse to pull out–hey it worked for China!

Meanwhile, back in Portland, Oregon, Integra is obviously delighted with the USPTO’s decision:

“We appreciate that the PTO is protecting our trademark rights. Integra has over $60 Million in annual revenue associated with our Nexus brand and it represents millions of new revenue for the company each year. Google hasn’t contacted us since the PTO issued its objection but we hope we can work together to achieve our respective business goals.”

Let me translate that last sentence for you:

Google hasn’t contacted us since the PTO issued its objection but we’re looking forward to either big fat licensing fee or being acquired by them for a ridiculous multiple!

So, what’s next for Google? It is likely too early to pull the plug on the Nexus One, but a rebranding or licensing deal is on the horizon with this decision.

(via)

View full post on Andy Beal’s Marketing Pilgrim

Using Keywords pt 5 – Google’s Wonder Wheel

admin    Google Optimization     Google’s, Keywords, Using, Wheel, Wonder

Find More of Your Keywords Using – ‘Wonder Wheel’

We have put in our keyword, ‘German Shepherds” into the Google search engine and clicked on the search button to get our results.  At the top of the search listings you will see a link titled, ‘show options’. Click on it and a sidebar will open up.  This sidebar full of information directly related to your search and is Google’s present to you in helping you to do your keyword research.

It’s a Carnival of Ideas and Information

You can now easily find videos, photos, forums, and reviews which are directly related to your German shepherd keyword research. You can easily see what the search results have been through as far back as a year and as recently as 24 hours ago. Take a few minutes to explore and click on each of the links to see what is available.

Having this information at your fingertips is very powerful stuff.  In the past it would take days and days of research to put together enough research to build your site. Now, literally in a few minutes, you can have and see the information and content that Google likes.

But it gets even better.

The Wonder Wheel

Further down the options sidebar is the Wonder Wheel link. When you click on it, the wonder wheel appears with your keyword in the center and Google’s related search options.  If you want to drill down even further, you can click on one of the options and a new wonder wheel will appear, offering even more related keyword searches.

Actually, these keywords aren’t just suggestions, they are actual results fom Google’s search engine. Google is giving you the exact keywords and phrases that people are actually typing into the search engine when looking for information related to German shepherds.

But Don’t Get Lost

Make sure to keep focused. It’s not unusual to keep clicking just to see where it will take you. So play around for a few minutes, but remember, that you still have to go back and put those keywords into the Google keyword tool in order to get results to see how many people are actually using those keywords for searches.

The other good news here is that you will have plenty of ‘long tailed keywords’ to work with. This is where you will find those golden keyword nuggets that were mentioned  in an earlier article.

Putting This Information to Use

When writing articles, I don’t mind if only a few hundred people are searching for that keyword. I will write an article around that subject and usually end up on the first page of those particular search results. And when you have 100 – 200 articles written down the line, those small numbers really add up.

But when using keywords to name your site, I would want the biggest of the smaller searches and then use other related keywords to build the site up with.

Have fun with your keywords and don’t look for fantastic success overnight. Build a solid foundation and you will be guaranteed long term success.

Be Fearless

Billy Ojai

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Is Google’s Algorithm Changing to Consider User Behavior?

admin    Google Optimization     Algorithm, Behavior, Changing, Consider, Google’s, User

Google realized early success in 1998 due to their focus on the relationships between websites to determine the rankings of results. Back then search engines ranked results based on the number of times the keyword being searched appeared on the page. By doing this Google was able to return more relevant results for users and the rest is history. 

Naturally search engine marketers pay close attention to any new algorithm change made by Google to develop new strategies. There is a interesting article today on search engine watch by Aaron Shear called Google’s Algorithm is Shifting. In this article Aaron talks about Google switching to a more logical algorithm which is based more on user behavior. He thinks some of the factors that will be looked at are site performance, bounce rate and links. Links, as we all know, are the key factor now. Aaron emphasizes the importance of the diversity of the links and where they come from in this algorithm shift. He suggests blogs, social bookmarking sites, social chat engines and Facebook as areas to target. 

Who knows whether Aaron is guessing right?  To me it makes sense to look at site performance and bounce rate. This will bring Google’s algorithm more in line with what professional SEO’s do. Good SEO’s don’t stop at getting client’s good rankings. They review site performance, bounce rates and conversions regularly. A lot of work is put into getting good rankings for a website to generate traffic and it is important to make sure that site performance and usability work to convert that traffic. It seems that it would also make good sense for Google to have their results produce conversions – idea being their results are giving users what they want. 

Google should care about site performance and bounce rates to ensure they continue to return relevant results to their users. High bounce rates indicate poor usability or irrelevant results to the user. Sites with high bounce rates reduce the relevancy of the result. Slow site performance in itself causes high bounce rates so this is another factor for Google to consider in their algorithm. If these two factors are becoming part of the algorithm I doubt that they weigh heavily. 

There are other search engines being developed using different strategies. Google needs to not only keep up with existing competition but continue to be innovative in producing results increasingly sophisticated users want. Users want to spend less time finding what they are looking for. Search engines need to make sure they do this.

 

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Everyone Chasing to the Top of Google’s Listings

admin    Google Optimization     Chasing, Everyone, Google’s, Listings

Top Google’s Listing- is today no more myth but what you need in all is an SEO Expert/SEO Consultant who would help you to be in TOP 10.But at the same time you must know that faring well on the search engines is crucial if you are going to get your share of the customers. But do you really need to be on page one?As I believe, everyone knows that Google is the most well known search engine online, and websites are constantly grappling for position to get that number one spot on the first page. There’s no doubt that being on page two or three is going to be better than being on page two hundred.But do you think is it enough to close some sales? I would say a big NO……Google is split into two basic groups. Firstly there are the organic search results, which are achieved with good old fashioned hard work in the search engine optimization department. And secondly there are the search results that you can pay to appear in. Both of these are equally competitive, but there is an essential difference. You could say the first method is competitive in terms of knowledge, whereas the second is competitive more in terms of money. The biggest budget generally gets the top keywords. Although of course, you need to know which keywords to bid on in the first place. This whole process knows as Pay Per Click Marketing and comes under Search Engine Marketing.What all efforts an SEO Consultant will put on your website to get it rank organically is something like creating your own place on web similarly like your own home and not the rented apartment. This is fruitful and long term beneficial. If webmaster works more hard, they reaps rewards and this is certainly the case when you are trying to get to the top of the listings or we can say you can get in one of the top five positions where the results will be better still.I would like to add that the world of search engine optimization is highly competitive and to be in top one spot and then sit back and celebrate at reaching that coveted number one spot is not the ultimate approach. If you will not work continuously your website will very soon after slipped back the rankings.This is because. You could expend all that effort to get there, but you still need to keep working in order to stay there. In short, the more knowledge you have and the more you focus on SEO, the more likely it will be that you’ll get Top positions on Google. SEO process is gradual process and it takes its sweet time, but this dedication and work will bring you fresh orders and new customers.

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Google’s Chrome Shines

admin    Google Optimization     Chrome, Google’s, Shines

Google’s beta release of its open source web browser Chrome on 2nd September – less than three months after Mozilla’s record breaking launch of Firefox 3 – underlines just how central Google is becoming to our online lives.Some commentators expressed surprise that Google, which already offers everything from word processing to instant messaging in addition to its ubiquitous search engine, would launch a browser at all. But the only real surprise is that the California-based company didn’t do it sooner.The announcement of Chrome via a 38 page online comic book isn’t the only interesting aspect of Google’s latest application. Indeed, as soon as you launch the browser, users are presented with a home page that shows clickable thumbnail versions of the nine sites you most visit (this is actually similar to the Firefox add-on Fast Dial).There are also links to recent bookmarks and recently closed tabs and, of course, a Google search box. It’s the most useful default home page ever conceived.Google has renamed the address bar the Omnibox (which has got to be better than Firefox’s self-proclaimed AwesomeBar) to reflect its added functionality. The bar incorporates search and a browser history, eliminating the need for a separate search box.Chrome, which Google built with the open source software WebKit, also features some tricks that go beyond the purely aesthetic. Each tab is run as a separate process so, if one of them crashes, it won’t freeze the entire application and force users to restart it.This means that external software is isolated in a sandbox so that it cannot access personal documents. It also prevents keystroke copying, which can be used to surreptitiously obtain passwords.The clever use of tabs also enables stealth browsing. If a user opens an Incognito tab, the browser doesn’t record a history or anything entered into text fields. Any new cookies are stored in a temporary folder that is deleted when that Incognito tab is closed.Unsurprisingly, the Incognito function has quickly been dubbed the porn mode although its uses do extend beyond simply being able to view salacious content anonymously. Using an Incognito tab for online banking or other transactions in which you have to input your credit card details, for instance, offers another layer of protection online.And crucially, a new JavaScript engine, called V8, is designed to speed up the sort of interactive web applications that we now take for granted – from video to blogging software – while also enabling a new generation of web apps that couldn’t exist on other browsers.All of which is housed in the sort of minimal and unobtrusive design with which Google is synonymous: the top of the window features just two rows of toolbars, which incorporate the Omnibox, tabs and navigation buttons.A page’s loading status and links’ URLs are discreetly displayed at the bottom of the window as necessary, in contrast to the omnipresent status bar of most browsers. Chrome also dispenses with a separate window for downloads, which are instead displayed at the bottom of the relevant tab.A ‘create application shortcut’ option enables users to create desktop shortcuts to web applications that then run in a window with no browser controls. It means web apps look and behave like desktop applications, a further step towards Google taking more of our interaction with PCs online.There was an early hiccup when it became apparent that the End User License Agreement included a clause that demanded users surrender the copyright to any content submitted through the browser.Google subsequently edited the offending clause – which forms part of its standard terms and conditions – to state that users “retain copyright and any other rights”. The changes were made retroactively, so they cover content submitted while the original clause was in place.Google is currently working on versions of Chrome for Mac and Linux operating systems, although there’s no indication when these will be available. For Mac and Linux users keen to see what they’re missing out on, a third-party port of the Windows version is available.There is, as yet, no support for the sort of add-ons that help make Firefox so appealing. But it’s worth remembering that this is just version 0.2 of Chrome. Even Gmail, which was launched in 2004, is still officially in beta. By the time it’s released, Chrome 1.0 may be barely recognisable compared to today’s version.Whether Chrome will eventually compete with Internet Explorer (which, as of August 2008, has a market share of 72.15%) and Firefox (19.73%) is a moot point. Even at this early stage, it’s a fast, innovative browser.Many of its features will, no doubt, be embraced by other browsers. So even if you never download Chrome, there’s a good chance that you’ll still benefit from it.

Zeta Blog

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Google’s Latest Update for Its Algorithm in Detail

admin    Google Optimization     Algorithm, Detail, Google’s, Latest, Update

Google has recently launched an update for its search engine’s algorithm. Nicknamed “Jagger,” this update has resulted to critical changes in the way that Google gives weight to certain factors that it looks at in coming up for PageRank. Because of this, there have been dramatic changes to Google’s search results. Google for its part has claimed that it is only out to give out more relevant search engine results that would maximize the searcher’s experience.

Over the weeks after the update was implemented, several sites that have not been placed in top spots have suddenly flew in ranking while some of those that have been ranked high previously have found their ranking fluctuating.

What is the update about? And what changes have been introduced into Google’s system?

Older Sites See Prominence in Results

One of the three affected areas is the domain age or the website history. Google has decided to place emphasis on the site’s age in calculating PageRank. One obvious effect of this is that older sites have suddenly appeared in the top spots of every search result page, outdoing the newer sites.

This change has brought about several questionable effects. If the older sites have a lot more information than the relatively newer site that has previously held the top spot, then it is good. But if they don’t, then Google has inadvertently prejudiced against newer sites with better quality. By default, older sites have outdated information that would most likely be irrelevant or lacking information to help a web searcher in his quest for information.

On a positive note, the greater weight on the older sites has resulted to suppression of a black hat technique of launching multiple domains just to gain ranks.

Google Recalculates Values for Backlinks

Google has also made changes to how it gives value to backlinks, or links that point to a site. Previously, Google simply calculates the number of links that point to your site (treating it as a vote of support along the way) in coming with up your page’s ranking. With this update, Google has now placed varying weights depending on the link’s age. Newer links have lesser values compared to links that have existed quite a long way before. Google has adjusted its algorithm in a manner that links start to gain more weight after periods of time.

This update has affected those webmasters that resort to link buying to build up their inbound links. No longer could they depend on these methods to quickly gain rank because any new link posted for the site would still take some time before it could build up some weight to materially affect the site’s ranking.

PageRank Loses Part of its Importance

The latest update has resulted to lesser importance for the PR value in the calculation of ranking. Google apparently has realized that a high PR value is not at all related to a website’s relevance and importance to a search query. PR, after all, is calculated by the number of backlinks to a site together with an importance factor that is determined by how the site being pointed to is related to the site making the referral. High-quality links carry the heaviest weight in the calculation, since these links are coming from sites that are considered relevant (and thus important) to the site being referred.

PageRank has come under various abuses by some SEO experts that use black hat techniques to artificially inflate sites’ PR values. While having high PRs serve little to the page’s actual ranking in results, artificially high PR sites can once in a while swindle a link-buying webmaster to buy links from them.

This is related to the practice of PR buying, where a webmaster buys rights from a high PR site to post a link to his site. This practice stems from the long-running belief within the SEO community that a site being linked by a high-PR site gets the PR value of that site. Hence, webmasters buy links from high-PR sites for that purpose, although with the age delay addition to the algorithm this practice has lost its effectiveness.

There has been speculation that PageRank will be replaced by TrustRank, a similar algorithm used by Google’s competitor Yahoo although this has never been proven by public statements. It is also said that Google might have decided that TrustRank is irrelevant. Since they are similar, Google could have concluded that its own PageRank algorithm is irrelevant as well, although most people find this unlikely.

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The Top 5 Benefits Of Using Google’S Webmaster Tools

admin    Google Optimization     Benefits, Google’s, Tools, Using, Webmaster

There are plenty of other Tools, including Keywords, Search Phrases etc. So Webmaster tools is a must have for all Web Designers, but also for those business owners who are keen to see how their sites are performing in Google.

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How to Make Money with Google’s Ad Network

admin    Google Optimization     Google’s, Money, Network

Everywhere you look, there is an advertisement of some type that claims you can make easy money, big money, fast money with Google’s Adsense Network. If you don’t know anything about Google other than using it for a search, however, this may just sound like a bunch of hype and in some respects what you think you hear may be true.

Google is one of the Internet’s biggest and best search engine mechanisms. When you use Google to do a search, you get pretty much the best search results back for what Google can find when it looks all over the world wide web (Internet). But what does all this have to do with Google’s Ad Network? It can be relatively overwhelming if you try to tackle it all at once.

A simple explanation of what Google’s Ad Network says that when you use the cost per click recommendations that Google advises, you can make money. Sounds complicated, right? Let’s simplify the concept in an easy manner as follows.

Before you can go any further, you will need to sign up for a Google Adsense account. This will allow you to create the codes necessary to place on other sites. These codes are not complicated to make and don’t take a long time. Once you have the codes, you can proceed to setting up various websites to start making money online.

One way to make money with Google’s Adsense is by joining social networks where you can place your code on the site. Once you have this coding posting, enjoy yourself by making friends, which is what social networks are designed for. You begin generating money by the number of views that your Google ads on that page get. It’s that simple.

Another way to make money with Google’s Ad network is by creating a blog. As with the social network, place your codes on your blog so that you can get as many views as possible there. Make sure to update your blog regularly so that people will want to come back and read what you’re blogging about. This will increase your Google views, which also means more money in your pocket.

Chances are you’ve seen ads by Google just about everywhere. Many of these advertisements are, in fact, Google coding that has been place by others who are working to do the same thing that you want to do: make money online with Google’s Ad Network.

Although many of these advertisements contain great information which is useful and may be helpful, the best way to deal with Google ads is to deal with Google directly and to look for verification or validation of information that involves making an investment, even if it is to help you make money online. When something sounds too good to be true, chances are it’s false and nothing more than a design to get your money.

Because the Internet affords a high level of anonymity, guard your investments and releasing of personal information so that you do not become the victim of identity theft, which is on the rise.

 

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The Gmatrix Has You: Google’s Brilliant Conspiracy to Dominate the World Wide Web

admin    Google Optimization     Brilliant, Conspiracy, Dominate, Gmatrix, Google’s, Wide, World

Google’s mission, according to its corporate web site, is “to organize the world’s information and make it universally accessible and useful.”[1]. This may be their purpose, but they are financing this goal by dominating the long tail of the world wide web. Through its network of web properties, web applications and services, Google is brilliantly plotting to virtually own your online eye-time.

In a span of only 10 years, Google has grown from the graduate-level computer science project of Larry Page and Sergey Brin into the most valuable and pervasive network of properties and technologies on the world wide web.

Google’s properties include Google Search, Gmail, Google Reader, Google Code, Google Apps Partner Edition, iGoogle, Google Sites, YouTube, Maps, News, Shopping Groups, Books, Scholar, Finance, Blogger and too many others to list. There is scarcely a web site that Google does not touch in some way, whether it be via AdWords, AdSense, Analytics or Search.

Additionally, through the acquisition of technologies such as Urchin (now Google Analytics) and DoubleClick, Google is able to study how web users spend their time online, and position relevant advertising alongside nearly every piece of information that travels across the world wide web.

Google is also greatly extending its reach by offering a re-brandable version of Google Apps to Internet Service Providers, businesses, educational institutions and non-profit organizations. This strategic move allows Google to to expand its empire by offering improved infrastructure to the barbarians like the Romans did two thousand years ago.

In his book “Linked”[2], Albert-László Barabási explores the ideas of Graph Theory as they apply to various types of networks. An example of Graph Theory at work is the popular game Six Degrees of Kevin Bacon in which a player picks any random or obscure actor and another tries to connect them to Kevin Bacon is 6 links or less. Barabási explains, using Graph Theory, that there is nothing particularly unusual about Kevin Bacon’s position in Hollywood circles. In fact all entities or nodes in a given network are connected to all others by an astonishingly small number of links. For instance, Barabási found that every web page is connected to every other one of the billions of pages on the world wide web by an average of only 19 links or degrees of separation.

The close connection between all nodes in a graph, as Barabási explains, is possible due to what are known as Super Nodes[2], or nodes that have a very large number of links to other nodes. Super Nodes, within any graph, are the most important nodes because they connect all the others and shorten the distance between any two smaller nodes. This concept is exactly what Larry Page stumbled upon when he created the idea of PageRank[3]. Web pages or web sites with the most links are the super nodes of the world wide web. Google is arguably the largest of the super nodes on the world wide web. If the world wide web has a center, it is likely to be Google.

Google has discovered, however, that it can extend beyond being a super node to which all other nodes connect. By disseminating itself in the form of Analytics, AdSense, and AdWords, it can become part of every other node.

When Larry Page and Sergey Brin were negotiating with Wall Street underwriters to take Google public, there were many business experts who could not understand how their business model made money – or sense for that matter.[1] These experts, if you will pardon the pun, were rather short-sighted and missed the fact that Google is able to make money by what is known as the long tail, or selling a large number of items in small quantities.

In his book titled The Long Tail[4], Chris Anderson explains how a study of music downloads on Rhapsody demonstrates the long tail phenomenon. Mr. Anderson found that though the blockbuster hits, which account for 20% of music titles, may enjoy millions of downloads, the remianing 80% of titles or non-hits, when added together, account for a much larger volume of online music sales.

Google has masterfully positioned itself, through its vast network of online properties and tools and extensive reach, to capitalize on the long tail by earning a few pennies from the mouse clicks of billions of web users. The long tail applies to Google’s model because each text ad may only be clicked a few times, but there are many millions of ads and many billions of clicks.

All roads, as the saying goes, may lead to Rome, but on the world wide web, all nodes – and mouse clicks – lead to Google.

———————-1. http://www.google.com/corporate/ 2. Barabási, Albert-László. 2003. “Linked: How Everything is Connected to Everything Else and What It Means for Business, Science, and Everyday Life.” New York: Plume.3. Vise, David A., and Mark Malseed. The Google Story: Inside the Hottest Business, Media and Technology Success of Our Time. Paperback ed. Dell Pub., 2006.4. Anderson, Chris (2006). The Long Tail: Why the Future of Business Is Selling Less of More. New York: Hyperion. ISBN 1-4013-0237-8.

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About Google’s Adsense Affiliate Program

admin    Google Optimization     About, Adsense, Affiliate, Google’s, Program

The truth about Google’s Adsense program is that it is amazing. It’s the greatest affiliate program ever invented. There is no affiliate program that even comes close. If you are not using Google’s Adsense, you’re truly missing out on a great opportunity. I’ve tried several other affiliate programs, and the only one that is creating revenue even close to Google’s, is the Amazon affiliate program. Amazon affiliate program pays 5% commission and up for shipped products. It’s not really clear how Google pays you, but let me tell you it seems very fair. They do not pay per clicks, leads, or click through; they have a secret formula that no one will tell. But trust me it works. I was making pennies off of clicks monthly, until I joined Google. Then the pennies became dollars. Here are some basic tips for signing up with Google’s Adsense program. Tip # 1 if you search multiple websites in different categories you’ll find one thing in common. Almost all of them have Google ads and nothing else. For more help go to www.googleatmcash.com .This is because most other programs are a waste of time. Don’t take my word for it. Try other programs, but don’t skip Google’s Adsense. Tip # 2 Google’s search spiders are so specific, that the ads that appear on each page correspond exactly to some element of that page. Therefore, having ads from other companies is not a good idea. TIP # 3 you can place text, image, banner ads and even a search box that will earn your company revenue. Do not place a search box from another company on the same page as Google’s search box. They may stop working with you. In summary, the Adsense program is a great way to make revenue, has incredibly targeted ads and don’t use other search boxes on the same page as a Google search box. Using Google AdWords to Increase your Adsense Profits. The truth about Google’s Adsense program is that it is amazing. It’s the greatest affiliate program ever invented. There is no affiliate program that even comes close. If you are not using Google’s Adsense, you’re truly missing out on a great opportunity. I’ve tried several other affiliate programs, and the only one that is creating revenue even close to Google’s, is the Amazon affiliate program. For more details go to www.youradsenseprofits.com .Affiliate program pays 5% commission and up for shipped products. It’s not really clear how Google pays you, but let me tell you it seems very fair. They do not pay per clicks, leads, or click through; they have a secret formula that no one will tell. But trust me it works. I was making pennies off of clicks monthly, until I joined Google. Then the pennies became dollars. Here are some basic tips for signing up with Google’s Adsense program. Tip # 1 if you search multiple websites in different categories you’ll find one thing in common. Almost all of them have Google ads and nothing else. This is because most other programs are a waste of time. Don’t take my word for it. Try other programs, but don’t skip Google’s Adsense. Tip # 2 Google’s search spiders are so specific, that the ads that appear on each page correspond exactly to some element of that page. Therefore, having ads from other companies is not a good idea. TIP # 3 you can place text, image, banner ads and even a search box that will earn your company revenue. Do not place a search box from another company on the same page as Google’s search box. They may stop working with you.

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